SONY ALPHA

5/ 5

<h2>Introducing the Sony α6700: Where Cutting-Edge AI Meets Stellar Image Quality</h2> <p>Unleash your creativity with the perfect blend of compact design and professional performance. Meet the Sony α6700, the game-changer in your photographic journey.</p> <p></p> <h2>Spectacular Compact Design</h2> <p>Step into the next level of photography with the new Sony α6700. Engineered to perfection, this camera brings together the superb image quality of the illustrious α series and the cutting-edge artificial intelligence (AI) technology, all wrapped up in a sleek, APS-C compact body. This is a camera designed not just to capture images, but to tell your unique stories through the most vivid and spectacular photos and videos.</p> <p></p> <h2>A Legacy Continued</h2> <p>Inspired by the groundbreaking features of the Alpha 7RV, the α6700 inherits its renowned processor, intuitive menu architecture, and new AI chipset. But this isn't just a copy—it's an evolution. The α6700 introduces a remarkable focus speed and precision that sets a new standard in photography.</p> <p></p> <h2>Exceptional Sensor for Exceptional Clarity</h2> <p>At the heart of the α6700 lies a new 26 Megapixel BSI sensor, designed to capture the world in impeccable detail. This perfect pairing with its processor allows for breath-taking image quality that truly immerses the viewer into the scene, as if they were standing there themselves.</p> <p></p> <h2>Absolute Control, Absolute Results</h2> <p>The Sony α6700 offers unprecedented control over exposure. Its advanced auto-exposure algorithm can precisely detect facial skin tones and adjust the exposure to absolute perfection for both photos and videos. Say goodbye to overexposed highlights and underexposed shadows—your portraits will radiate natural, beautiful light in every shot.</p> <p></p> <h2>True-to-Life Colours in Every Situation</h2> <p>Whether you’re shooting under the blazing sun, the dramatic lighting of a theatre, or the vibrant lights of a stadium, the α6700 ensures the most natural and life-like colours. It excels in preserving the authenticity of skin tones, the blue of the sky, and the vibrant green of foliage, no matter the lighting condition.</p> <p></p> <h2>E-mount Lens Compatibility</h2> <p>With compatibility for E-mount lenses, the α6700 is ready for any creative adventure you throw its way. Whether it’s a wide-angle landscape or an intimate portrait, this camera will empower you with the flexibility to choose the perfect lens for every situation.</p> <p></p> <h2>Designed for Adventure</h2> <p>The α6700 is more than just a camera—it’s a reliable partner for all your creative expeditions. It sports a discreet but robust body, designed to withstand the demands of active shooting in a variety of environments without compromising on style or functionality.</p> <p></p> <h2>Seamless Video Capture</h2> <p>Are you a budding filmmaker or a seasoned videographer? The α6700 has you covered. Its advanced video capabilities promise not just stunning image quality, but an array of features that provide a smooth, professional videography experience.</p> <p></p> <h2>AI that Works for You</h2> <p>The α6700’s AI doesn’t just promise intelligence—it delivers. From smart subject recognition to predictive tracking, this is a camera that thinks with you and for you. It’s always one step ahead, ensuring you never miss that perfect shot.</p> <p></p> <h2>The World Is Your Studio</h2> <p>With the Sony α6700, your photography is bound by no limits. It invites you to explore, to experiment, and to express yourself in ways you never thought possible. It’s not just about taking photos—it’s about making art.</p> <p></p> <h2>Join the α Legacy</h2> <p>Be a part of something bigger. When you pick up the Sony α6700, you’re not just getting a camera—you’re joining a community of creators and innovators. You’re stepping into a legacy of photographers who believe in the power of a single frame to change the world.</p> <p></p> <h2>Act Now, Capture Forever</h2> <p>Don’t let life’s most precious moments slip away. With the Sony α6700, you’re investing in more than a camera; you're investing in memories that will last a lifetime. Seize the opportunity now. This isn’t just a purchase; it's an investment in your passion and future as a photographer.</p> <p></p> <h2>Order Your Sony α6700 Today</h2> <p>Ready to redefine your photography? Order your Sony α6700 now and start a journey that promises not just incredible photos and videos, but a transformed perspective on what it means to capture a moment.</p> <p></p> <p>The Sony α6700 is not just a camera—it’s your next step in the grand adventure of life and art. Don’t wait. Capture your world, your way, today.</p>

SONYA6700FE50F12GMX13

5/ 5

<p>Drawing from the technical foundation of the <a title="Discover the Sony A7 IV" href="https://www.mczdirect.com/gb/sony-a7-iv/-sony-a7-iv-mirrorless-camera--9703.html"><strong>A7 Mark IV</strong></a> and its 33MP sensor, the A7C II now incorporates an artificial intelligence chip to enhance its autofocus. This upgrade could position it as the go-to tool for street photographers wanting to leverage Sony's advanced technology in a body weighing just over 500g.</p> <p>It took three years for the much-anticipated successor to the A7C to emerge: the A7C II, a full-frame hybrid camera that retains the essence of the C series. It stands out with its compact body, lightness, and an offset rangefinder-style viewfinder, in contrast to the central viewfinders of models like the A7 and A9.</p> <p>Launched in 2020, the A7C was designed based on the Alpha A7 III, inheriting its 24MP sensor. In this fall of 2023, the A7C II naturally draws from the more recent A7 IV, adopting its full-frame Exmor R 33MP sensor and the pair of processors that make up the Bionz XR unit. Thanks to this powerful setup, despite a nearly 50% increase in pixels, the camera maintains the same sensitivity range as its predecessor, the A7C (100-51,200 ISO, which can be extended from 50 to 204,800 ISO).</p> <h2> </h2> <h2><strong>WHAT WE LOVE ABOUT THE SONY A7C II:</strong></h2> <ul> <li>A second-generation compact mirrorless camera, enriched with numerous improvements, including a new 33 MP sensor and a fast processor.</li> <li>Benefits from Sony's flagship technologies, notably a dedicated AI processor for focusing, derived from the A7R V.</li> <li>A revamped design with better ergonomics due to new buttons, optimized handling, and a tiltable LCD touchscreen.</li> <li>Powerful hybrid features for creators: 4K video at 60 frames per second, fast burst at 10fps with AF/AE, and extended sensor AF coverage.</li> <li>Technological innovations for exceptional content quality, including LUT support, improved stabilization, and remarkable low-light performance.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-1.png" alt="Sony A7C II photo" width="900" height="600" /></p> <p class="ed__cntnr is--sw"> </p> <h2><strong>SONY A7C II MIRRORLESS CAMERA IN BRIEF</strong></h2> <p>Boasting a compact design with notable improvements both inside and out, the second generation of the Sony Alpha A7C II mirrorless offers content creators impressive capabilities in a highly portable format.</p> <p>This latest generation upgrade from Sony's compact C series of hybrid Alpha cameras incorporates a 33-megapixel full-frame back-illuminated Exmor R CMOS sensor, identical to the A7 IV. The A7C II is also equipped with the BIONZ XR processor from the same generation as flagship devices, offering processing speeds 8 times faster than the previous model.</p> <p>Alongside these core features is the powerful AI processing unit from the <a title="Discover the Sony A7R V" href="https://www.mczdirect.com/gb/sony-a7r-v/-sony-a7r-v-body-professional-camera--10878.html"><strong>Sony A7R V</strong></a>, which manages subject recognition and tracking more effectively and accurately. Other significant upgrades include improved in-body stabilization, achieving up to 7 stops, and continuous shooting at rates of up to 10 frames per second with AF/AE tracking.</p> <p>Filmmakers can record in various formats up to 4K 60p (Super 35) and full-frame 4K at 30p, in 4:2:2 10-bit. Preset aesthetic profiles are now available, with the S-Log and S-Cinetone profiles, as well as LUT support for comprehensive advanced video performance.</p> <p>The A7C II's body has also been refined by Sony, with enhanced ergonomics featuring a 0.7x magnification EVF, new front and rear dials, an S&amp;Q dial, and an improved grip for better handling.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-2.png" alt="Sony A7CII photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II MAIN FEATURES</strong><strong>:</strong></h2> <ul> <li>High-resolution full-frame performance in a compact body.</li> <li>Capture of high-quality 33MP images thanks to the BSI Exmor R CMOS sensor.</li> <li>Powered by Sony's premium BIONZ XR image processing engine.</li> <li>High sensitivity and wide dynamic range (ISO 100 - 51200).</li> <li>Accurate color reproduction and natural skin tones.</li> <li>Integrated 5-axis image stabilization up to 7.0 stops for handheld shooting.</li> <li>Real-time autofocus, AI-powered, for fast and accurate tracking. Burst mode up to 10fps with AF/AE tracking.</li> <li>Recognition of humans, animals, birds, insects, cars, trains, and planes.</li> <li>Precise focusing in lighting conditions as low as EV-4 in dedicated AF-S mode.</li> <li>High-density hybrid AF with 759 phase-detection points.</li> <li>Continuous manual focus in AF-C/AF-S modes and focus bracketing up to 299 images.</li> <li>4K video at 60fps in Super35 format with 10-bit 4:2:2 recording.</li> <li>4K video recording at 30fps in full frame with 7K oversampling and full pixel readout.</li> <li>S-Cinetone image profiles for cinematic results.</li> <li>Log mode recording with LUT monitoring and LUT import.</li> <li>Inherits the auto framing feature from the Sony ZV-E1.</li> <li>Focus breathing compensation, AF assistance, and focus map for professional video.</li> <li>Active stabilization activation when used with Sony lenses.</li> <li>Compact and lightweight camera with dust and moisture-resistant design.</li> </ul> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-3.png" alt="A7C II Sony Photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II KEY FEATURES:</strong></h2> <h3>Professional Image Quality</h3> <p>The full-frame mirrorless Alpha 7C II camera is designed for professional photography. Thanks to its new 33MP backlit Exmor R sensor and Bionz XR processor, it covers a wide range of subjects. This cutting-edge technology offers high sensitivity and a broad dynamic range (ISO 100-51200, expandable to ISO 50-204800 for still images).</p> <p>Compared to the Alpha 7C, it incorporates a 5-axis optical image stabilization providing a 7.0 stop advantage, for precise detection and control of vibrations.</p> <p>Furthermore, the Alpha 7C II offers enhanced color reproduction for a more accurate white balance in challenging lighting conditions.</p> <h3> </h3> <h3>Advanced Autofocus Technology</h3> <p>The Alpha 7C II features Sony's most advanced technology, including an AI-based subject recognition system for real-time autofocus. This processing unit has 759 phase-detection points, covering 94% of the frame, and operates down to EV-4, facilitating easy shooting in low-light conditions.</p> <p>Thanks to its AI-driven technology, the device can identify a wide variety of subjects, from insects to humans. It can even track a subject's gaze, ensuring continuous focus on the eyes. And with continuous shooting up to 10 fps with AF/AE tracking, you'll never miss that perfect moment.</p> <h3>High-definition Video</h3> <p>The Alpha 7C II excels not only in photography but also in 4K video, providing creators with the tools needed for top-tier storytelling. It allows recording in 4K 60P in Super35 format, 4K 30P with 7K full-frame oversampling, and offers a color depth of 10 bits with a 4:2:2 color sampling. It also supports XAVC S-I and XAVC HS formats.</p> <p>Sony also makes post-production easier with various color profiles and LUT support. Features like auto framing, active mode image stabilization, breathing compensation, and AF assist make the Alpha 7C II a preferred choice for hybrid videographers.</p> <h3>Intuitive Handling</h3> <p>Following the popularity of touch controls introduced with the ZV-E1, the Alpha 7C II incorporates an intuitive user interface reminiscent of smartphone simplicity. Besides touch shooting, focusing, and tracking, you can also navigate the menu with a simple touch.</p> <p>Sony has also included an enhanced tilt screen, an XGA OLED viewfinder, and an additional front dial for a seamless user experience. Its compact design, improved grip, and resistance to dust and moisture make this device the ideal choice for photographers on the go.</p> <h3>Stay Connected</h3> <p>The Alpha 7C II offers multiple options to connect, create, and share your content. In terms of wireless connections, it integrates Wi-Fi and Bluetooth. It is compatible with the Creator's Cloud platform for collaborative production, file transfers, and remote control.</p> <p>Among the wired connections, there is a USB-C port, a micro HDMI port, a 3.5mm jack, and a multi-interface shoe for simplified connectivity with various accessories.</p> <h2> </h2> <h2>What is the difference between the Sony Alpha 7C and the Alpha 7CII?</h2> <p>The Alpha 7CII is a next-generation camera offering significant upgrades, reflecting the best of Sony's technology. While the Alpha 7C was equipped with a 24.2 MP sensor and a BIONZ X processor, the Alpha 7CII features a 33 MP sensor and an enhanced BIONZ XR processor.</p> <p>The Alpha 7CII also benefits from an increased stabilizer advantage, moving from 5.0 stops to 7.0 stops, AI-based subject detection, an expanded range of video features, and improved ergonomics.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-4.png" alt="Sony alpha a7C II photo" width="900" height="600" /></p> <h2><strong>Sony A7C II vs Sony A7C</strong></h2> <p>The new Sony A7C II showcases significant improvements over the original A7C in key areas such as resolution, processing power, autofocus, and video capabilities. It features a superior 33MP sensor, compared to the previous A7C's 24MP sensor, delivering more detailed images and larger print capabilities. The A7C II also integrates a faster BIONZ XR processor and a dedicated AI unit for advanced subject tracking and recognition, surpassing the earlier model. The autofocus is enhanced with 759 phase-detection points and reliable eye and subject tracking for both humans and animals.</p> <p>In terms of video, the A7C II offers oversampled 4K 30p, 4K 60p in Super 35mm, and 1080p slow motion at 120fps, outclassing the A7C's 4K 30p. With these improvements in image quality, performance, and intelligent features, the A7C II presents marked advancements in both photo and video over its predecessor. However, it still retains the same compact, lightweight, and weather-resistant body, ideal for versatile videographers and photographers on the move.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A7CR</strong></h2> <p>The Sony A7C II and <a title="Discover the Sony A7CR" href="https://www.mczdirect.com/gb/sony-a7cr/-sony-a7cr-body-black--11949.html"><strong>A7CR</strong></a> are two powerful and compact options among Sony's growing lineup of full-frame mirrorless cameras. The A7C II delivers optimal resolution with its 33MP sensor, whereas the A7CR stands out with a more robust 61MP sensor. The latter is particularly advantageous for demanding applications like landscape, architecture, or product photography where detail precision is paramount.</p> <p>Both models benefit from 5-axis stabilization, fast BIONZ XR processors, and dedicated AI tracking. In terms of ergonomics, the A7CR adopts the intuitive touch interface first introduced on the A7C II. The A7CR also has a slight edge in speed with 8fps continuous shooting versus the A7C II's 10fps.</p> <p>Their video capabilities are very similar, offering 4K at 60fps for both models. However, the A7CR differentiates itself with a redesigned grip and design optimized for portability. For photographers seeking exceptional image quality in a very compact form, both cameras impress, with the A7CR leaning more towards maximum photo resolution.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A7IV</strong></h2> <p>Both the Sony A7C II and Sony A7IV are full-frame mirrorless cameras, but they cater to distinct needs. The A7C II features a 33MP sensor, 7-axis image stabilization, and a compact design, making it perfect for leisure or travel photography. It also supports 4K video at 60fps.</p> <p>On the other hand, the A7IV is typically more robust and geared towards professionals, offering advanced features often at a higher price point. Both have comprehensive autofocus systems, but the A7C II boasts 759 focus points, unlike the A7IV. Your choice between the two will likely hinge on your specific requirements: the A7C II for its portability and the A7IV for professional use.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A6700</strong></h2> <p>The full-frame Sony A7C II and the APS-C format <a title="Discover the Sony A6700" href="https://www.mczdirect.com/gb/sony-alpha-6700/-sony-alpha-6700-body--11611.html"><strong>Sony A6700</strong></a> are two compact and potent options from Sony's mirrorless lineup. The A7C II offers peak resolution with a 33MP sensor, while the A6700 features a 26MP APS-C sensor capable of delivering oversampled 4K 60p video. Both models benefit from the fast BIONZ XR processors, but the alpha A7C II stands out with a dedicated AI processor for advanced real-time eye, face, and body tracking.</p> <p>The A6700 offers 5-axis stabilization and slightly faster burst shooting at 11 frames per second, compared to the A7C II's 10fps. In summary, both cameras deliver professional-grade performance and features in compact, weather-sealed bodies, perfect for versatile photographers and videographers. The A7C II leans more towards high-resolution shots while the A6700 stands out for its high-speed stabilized shooting and 4K video capabilities.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-5.png" alt="Sony alpha 7c II photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II REVIEW</strong></h2> <p>There's never been a more opportune time to delve into visual storytelling thanks to devices like the Sony A7C II. This model offers content creators advanced hybrid capabilities. It incorporates the technology of Sony's high-end devices within a compact, portable body, benefiting from both internal and aesthetic enhancements.</p> <p>A high-resolution 33MP CMOS sensor is paired with Sony's swift BIONZ XR processor, and these key components are bolstered by the now renowned AI processor, managing subject recognition and AF tracking. These combinations unlock new possibilities in photography and video, delivering faster overall performance, improved image quality, and optimized autofocus.</p> <p>This black version of the A7C II is joined by a silver variant, as well as a new ultra-high-resolution A7CR in both black and silver. The choice between these models will depend on your content style: the R version leans more towards photography, while the standard A7R II is a thoroughbred hybrid camera, excelling in both video and photography.</p> <p>Turning back to the Sony A7C II, it provides much more than just technological advancements. Many new features await discovery, aiding in the creation of compelling content, such as enhanced 5-axis stabilization and software functionalities like automatic framing, active stabilization, and breathing compensation, to name just a few.</p> <p>All these enhancements and many more make this device a comprehensive and high-performing camera, ready to elevate your content and open new horizons for your visual narratives.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-6.png" alt="Alpha a7c II exemple photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II FAQ</strong></h2> <h3>Does the Sony A7C II have image stabilization?</h3> <p>Yes, the A7C II is equipped with 5-axis image stabilization that offers up to 7 stops of compensation for sharp handheld shots.</p> <h3>What are the video capabilities of the A7C II?</h3> <p>The A7C II can shoot in 4K up to 30 fps with full pixel readout in Super 35mm format. It is also capable of recording videos in Full HD at rates up to 120 fps for smooth slow motion.</p> <h3>How does the autofocus system of the A7C II perform?</h3> <p>With 759 phase-detection AF points covering 94% of the image area, the A7C II offers excellent autofocus capabilities. It also has advanced subject tracking powered by AI.</p> <h3>What battery life can I expect from the Alpha A7C II?</h3> <p>Sony rates the battery life of the A7C II at about 540 shots using the rear LCD and 440 shots with the EVF, based on CIPA standards. These figures may vary depending on shooting conditions.</p> <h3>Does the A7C II have a fully articulating rear screen?</h3> <p>Yes, the A7C II's 3-inch touchscreen LCD is fully articulating, allowing for flexible viewing angles during shooting or playback.</p> <h3>Is the A7C II weather-sealed?</h3> <p>Yes, its magnesium alloy body is dust and moisture-resistant, making the A7C II suitable for outdoor use in various conditions.</p> <h3>How does the A7C II connect to smartphones or computers?</h3> <p>The A7C II features WiFi, Bluetooth, and USB-C connectivity for wireless or wired image transfer and remote control functions.</p> <h3>What types of memory cards are compatible with the A7C II?</h3> <p>The A7C II has a slot for UHS-II SD card compatible with SD, SDHC, SDXC, Memory Stick PRO Duo, and Memory Stick PRO-HG Duo cards.</p> <h3>Is the A7C II full-frame?</h3> <p>Yes, the A7C II features a full-frame sensor, not an APS-C, offering high resolution with shallow depth of field capabilities.</p> <h3>How compact is the Sony A7C II?</h3> <p>The A7C II weighs only 509g and has dimensions of 124 x 71 x 60mm, making it very compact and lightweight for a full-frame camera. It's easy to carry.</p> <h3>Is the Sony A7C II worth the purchase?</h3> <p>With its versatile hybrid features, exceptional image quality, and compact design, the A7C II offers great value for enthusiasts and professionals looking for advanced capabilities in a portable body.</p> <h3>How much does the Sony A7C II cost?</h3> <p>Prices may vary based on availability, but the A7C II body should be available at the best prices on our website. Kits including lenses may cost more.</p> <h3>What is the resolution of the Sony A7C II?</h3> <p>The A7C II is equipped with a 33-megapixel full-frame sensor, delivering high-resolution images.</p> <h3>How many frames per second can the Sony A7C II shoot?</h3> <p>The A7C II can shoot bursts of up to 10 fps with autofocus and auto exposure enabled, making it ideal for action shots.</p> <p> </p>

SOA7CIIBLKFE50F12GMX13

5/ 5

Description coming soon

SONYA66001655F28GSD2562BAT

5/ 5

<p>After 5 years of service, the <strong>Sony Alpha 7S III (A7S III)</strong> full-frame mirrorless camera takes the place of its predecessor. It specializes in video and strives to make a name for itself in this field by offering 4K UHD at 120 fps and a novel viewfinder.</p> <p>The Alpha 7S II (A7S II) blew out its fifth candle before being replaced by the Alpha 7S III (A7S III). Anonymous sources finally got it right by announcing the renewal of Sony's dedicated video camera, after several rumors and quite a few false ones. The Alpha 7S III (A7S III) comes with features that were introduced in the <a title="Discover the Sony A7R IV" href="https://www.mczdirect.com/gb/sony-alpha-7r-iv/-sony-alpha-7r-iv-body-2-years-warranty--5293.html"><strong>A7R IV</strong></a> in 2019.</p> <p>The <strong>Sony Alpha 7S III (A7S III)</strong> improves on the original without going overboard. While Sony claims to have "changed everything" from the processor to the sensor, many elements are comparable. The 12.1-megapixel full-frame sensor is still there, as is a maximum ISO 409,600 for stills.4K UHD is now the standard recording format, and 8K is off the table.</p> <p>Sony is skipping high definition, unlike Canon, which now offers 8K with its new 24x36 hybrid, the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>EOS R5</strong></a>. In the fall of 2019, it was Panasonic that offered a Lumix S1H in 35mm format. The latter's sensor can reach 6K thanks to its huge cooling system, which faces demanding productions despite its 35mm format.</p> <p>Sony, on the other hand, is launching the Alpha 7S III (A7s III) in an aggressive frame with no intention of stopping. If the definition of the sensor is restricted, Sony claims several advantages in return.</p> <p>The A7S III uses the Sony VG-C4EM grip dedicated to <a title="Discover the Sony A1" href="https://www.mczdirect.com/gb/sony-a1/-sony-a1--8286.html"><strong>Sony A1 (A1)</strong></a>, <a title="Discover the Sony A7 IV" href="https://www.mczdirect.com/gb/sony-a7-iv/-sony-a7-iv-mirrorless-camera--9703.html"><strong>A7 IV (A7IV)</strong></a>, A7R IV (A7RIV) and <a title="Discover the Sony A9 II" href="https://www.mczdirect.com/gb/sony-alpha-9-ii/-sony-alpha-a9-ii-body-2-years-warranty--5760.html"><strong>A9 II (A9II)</strong></a> mirrorless cameras. The grip can accept one or two NP-FZ100 batteries and also acts as a battery charger when connected to the camera via the body's USB port.</p> <p>Noise and low-light handling should be excellent; due to the increased pixel readout speed, rolling shutter is limited.</p> <p>Also, with <strong>4K UHD resolution</strong> reaching 600 Mbps or 120 frames per second, eye and face tracking autofocus is included. Sony also has another ace up its sleeve: a 9.44 million-dot electronic viewfinder !</p> <h2><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-echantillon.jpg" alt="Photo test with the Sony A7S III" width="900" height="600" /></h2> <p> </p> <h2 class="p1"><strong>WHAT ARE THE MAIN FEATURES OF THE SONY A7S III HYBRID CAMERA?</strong></h2> <p>The <strong>Sony A7S III</strong> is a high-end mirrorless camera that offers many advanced features and capabilities in a compact, lightweight body. Among the A7S III's top features, here are the top 10:</p> <ul style="list-style-type:circle;"> <li>Beautiful 4K video at 120p in 10-bit 4:2:2 internal for unlimited creative possibilities without overheating.</li> <li>Premium image quality with native ISO 80-102,400, expandable to ISO 40-409,600, for optimal low-light performance when shooting video or stills.</li> <li>Increased dynamic range of 15+ stops, bringing out details even in high contrast scenes.</li> <li>The all-new 12.1MP full-frame back-illuminated Exmor R sensor is combined with the powerful BIONZ XR image processor for exceptional performance and speed.</li> <li>Faster, more accurate video autofocus with Hybrid AF, featuring 759 phase-detection AF points, 92% coverage and enhanced real-time eye AF.</li> <li>New XAVC-HS (H.265) and XAVC-S-I (All-I) codecs, 16-bit RAW data output, S-Log profile.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with new active mode.</li> <li>New touch menu system, variable angle display and 9.44 million dot OLED Tru Finder.</li> <li>Dual card slot compatible with high speed CFexpress Type A/ UHS-II card.</li> <li>Improved connectivity with 5GHZ wifi connection and full-size HDMI port.</li> </ul> <p>The new Sony Alpha 7S III is a lightweight camera that goes beyond expectations. The imaging strengths are supported by a few changes in the physical design, including an LCD screen with a side-aperture joint for better image quality as well as an impressive 9.44m dot OLED electronic viewfinder!</p> <p>Not only does this camera have two slots to store your files on CFexpress Type A or SD UHS II memory cards, but it also promotes heat dissipation so you can shoot continuously without worrying about slow performance due to slow storage speeds, as other models can experience before their buffer fills up completely.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-de-photo.jpg" alt="Portrait photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY A7S III MIRRORLESS CAMERA:</strong></h2> <ul> <li>Stunning 4K video at 120p in 4:2:2 10-bit for <strong>unlimited creative possibilities</strong> without overheating.</li> <li>Outstanding image quality with native ISO 80-102,400, expandable to ISO 40-409,600 for optimal low-light performance.</li> <li>The all-new Exmor R sensor, combined with the powerful BIONZ XR image processor, delivers exceptional performance and speed.</li> <li>More precise autofocus in both stills and video with 759 phase-detection AF points to capture every movement.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with a new active mode for crisp videos and photos.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-photo.jpg" alt="Food photography with the Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>12.1 MP EXMOR RS BSI CMOS SENSOR AND BIONZ XR IMAGE PROCESSOR</strong></h2> <p>Sony has introduced its latest full frame mirrorless camera, the Sony alpha 7s III. With an impressive 12MP sensor and a redesigned Exmor RS back-illuminated design for improved clarity and noise reduction at high sensitivities up to ISO 102400, this new model is sure to be another hit from one of Japan's electronics leaders!</p> <p>The Sony A7S III ( A7S3 ) is an <strong>incredible camera</strong> that will take your photography to the next level.</p> <p>Not only does it have a faster sensor than its predecessor, but with improved BIONZ XR processing power and a reduced rolling shutter of 3x or 8x faster to turn information into images - this Sony body can shoot at 10 fps continuously for 1000 uncompressed raw files.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-essai-photo.jpg" alt="Example of a photo taken with the Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>4K 120P UHD VIDEO, 10-BIT 4:2:2 INTERNAL RECORDING ON THE SONY ALPHA 7S III</strong></h2> <p>Filming in 4K UHD with frame rates up to 120p is possible and easy.</p> <p>You can also record using full 1:1 pixel playback with no binning, as well as 10-bit sampling for even more tonality on your recordings or flexibility in post-production when shooting externally via the HDMI A port in 16-bit raw HQ video quality.</p> <p>The <strong>Sony Alpha 7S3</strong> is a mirrorless camera that offers both high quality and low bit rate coding. The first codec developed for this model was XAVC SS, which uses HEVC/H.265 to retain more detail at smaller sizes while providing good performance when shooting video at bit rates up to 600 Mb/s!</p> <p>In addition, two other types have been created: One, XavcHS, is an intra-frame format capable of capturing amazing footage even on low-power devices; the other, called S-I, works best with higher capacity storage media such as SSDs or hard drives.</p> <p>Sony's new A7S III ( A7S3 ) is an incredible mirrorless camera that shoots at 120 frames per second (fps) and offers 4x slow motion video recording capabilities.</p> <p>This means you can record high-quality, slow-motion footage of your favorite moment with friends or family, then edit it in 30p at incredible speeds!</p> <p>Also, if there are gaps between moments when capturing things on the fly, such as driving through a beautiful landscape, this option gives us enough time to not miss anything by cutting what was being recorded just before something naturally happens without any interruption to the shoot, allowing for smoother cuts when putting a piece together after editing.</p> <p>The Sony 7 S III is a mirrorless camera that can record in the <strong>highest quality video format</strong>, 4K. It also has <strong>no time limit for recording</strong> and will never shut down while you're working on a long project, nor will it take note of any overheating!</p> <p>The Sony Alpha 7S3 is a reasonably priced, customizable digital <strong>camera for professionals</strong> who want to take their digital photography to the next level.</p> <p>With extensive controls for color, gamma levels as well as black level, this camera gives users the flexibility they need when it comes to capturing footage on set or in nature without compromising quality!</p> <p>S-Cinetone offers healthy skin tones with distinct colors that match those seen on professional film cameras like VENICE.</p> <p>So you can be sure your work will always look hot - even if it's being filmed by someone else's pointy object.</p> <p>The new Sony Alpha 7S III is the best camera in the Sony lineup.</p> <p>It offers a color profile that produces natural midtones and soft colors. It also has well controlled highlights so you can enjoy all that S-Log2 gives to your video signal while being able to produce high quality footage even after post production with REC709 or Log C gamma curves if needed.</p> <p>The Sony A7S III is the world's most advanced video production camera. It gives professional filmmakers and photographers the tools to produce movies that were previously impossible.</p> <p>This revolutionary Sony alpha body can record in the traditional Log Gamma (HLG) format as well as in the BT2020 color space that offers an extended dynamic range of over 15 stops to capture every detail from dark shadows to highlights without any skips or gaps, thanks to its wide 6-axis stabilization system that gives you true cinematic videography capabilities, even when you're mounting telescopes !</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-photo-echantillon.jpg" alt="Photoshoot with the Sony A7S III mirrorless camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>FAST MIRRORLESS AF SYSTEM</strong></h2> <p>The Sony Alpha 7S3 is the latest and greatest mirrorless camera from Japan's favorite brand. Featuring a fast Hyper-Z AF system, this Sony alpha body has 759 phase detection points that can focus on anything in less than 2 seconds with incredible accuracy, even if you're shooting video or stills using up to 6 EV of sensitivity.</p> <p>The Sony A7S III is a camera that can track moving subjects and has AI-based tracking, making it perfect for action photography.</p> <p>It also features real-time eye autofocus, so you don't have to worry about missing the shot when shooting portraits of humans or animals.</p> <p>The Sony Alpha A7S III is a game changer for anyone looking to take their photography to the next level.</p> <p>This full-frame mirrorless camera features an incredible sensor and the latest technologies that will allow you to focus faster and easier than ever.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-essai.jpg" alt="Photo test with the Sony alpha 7S 3" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>5-AXIS STEADYSHOT INSIDE IMAGE STABILIZATION IN SONY MIRRORLESS CAMERAS</strong></h2> <p>The Sony A7S III is an impressive camera! It has a 5.5-stage stabilization system, which allows you to take pictures without worrying about them being blurred due to shaking and to shoot handheld photos or videos using suitable lenses, such as telephoto lenses for wildlife photography.</p> <p>The Sony A7SIII ( A7S3 ) offers a variety of features that make this camera perfect for any photographer. You can use it to <strong>shoot landscapes</strong>, macros, and high-magnification events, such as concerts or wildlife photos, without worrying about stability issues, especially because you can always rely on the 5-axis, even when using third-party lenses with built-in stabilization features.</p> <p>The Sony A7S III is the latest in a line of <strong>high-quality professional cameras</strong>. It features an active IS mode that allows for even smoother footage right out of the box, with additional stabilization methods for videographers who need it most!</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-7-s-III-photo-essai.jpg" alt="Sony A7S III test foodphotography" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY BODY DESIGN AND CONNECTIVITY</strong></h2> <p>The Sony Alpha 7S III (A7SIII) is a camera with an impressive Tru-Finder QXGA OLED viewfinder with a high resolution of 9.44 million dots and 0.9x magnification for exceptionally clear, crisp eye-level viewing from anywhere in the frame, anytime!</p> <p>This viewfinder also features dedicated high-quality 120 fps settings to make it easy to render motion for both you and the captured images, thanks to its physical design.</p> <p>Its long 25mm eyepieces offer a 41° angle of view, giving it a wider perspective while providing clearer images than most traditional cameras today, without sacrificing too much detail or clarity when zooming in on particular areas of each shot, which is especially great if they're right next to each other.</p> <p>The Sony 7 S III is a camera specifically designed for videographers, with features that make it easy and comfortable to use for self-recording.</p> <p>The side-opening LCD screen allows you to work high or low without having to let go of the wheel when working on location; it also has a front-facing hinged position, perfect for vlogging or other self-recording needs!</p> <p>This touchscreen feature makes navigating settings very intuitive, so they are quickly accessible by touch, instead of fumbling around trying to figure out the menus in general terms.</p> <p>The Sony A7SIII is one of the top cameras for those who still want to use cards. It has a dual CFexpress Type A or SD memory card slot and can be configured to suit your needs in terms of files saved, so you can have plenty of storage space without worrying about running out at any time!</p> <p>Like all good things, there are also drawbacks; remember that unless both slots were designed specifically for high-speed transfers (U HS II), only standard formats will work here - so make sure that's what matters most before you buy this baby ;)</p> <p>For those who like to get creative with their video shooting, the Sony Alpha 7S3 has a more intuitive menu system and improved features. For example, it's easier for you to set up different workflows or select settings that go perfectly with the video recording mode, but also with on-board photography!</p> <p>Sony's latest A7SIII is a beautifully designed camera that will last for years of shooting. Its magnesium alloy chassis provides rigidity, durability and stability while remaining lightweight thanks to improvements in its lens mount design. It also offers more comfort with a flexible grip at any angle.</p> <p>The Sony 7 S III is weather sealed to protect it from the rigors of harsh conditions. The battery cover and terminal covers are also sealed, ensuring that your camera can withstand whatever Mother Nature throws at it!</p> <p>The Sony Alpha 7S III ( A7S3 ) is a game changer in video production. It features high capacity NP-FZ100 rechargeable lithium-ion batteries that provide up to 510 shots and 80 minutes of recording time per charge, whether you're using the viewfinder or the rear LCD screen, making this camera perfect for any type of shooting!</p> <p>The Sony 7 S III mirrorless feature a full-size HDMI port, which is ideal for connecting to external recorders.</p> <p>The Sony A7S 3 is a camera with 3.5mm external headphone and microphone ports, which allows for better control of audio recording when using compatible equipment such as wireless headsets or shotgun mics.</p> <p>The Sony A7SIII from Sony is an excellent mirrorless digital camera for those who want the best of both worlds. It can be used with a shotgun mic or an XLR input mic, and it offers clearer recording sound because it sends digital signals instead of analog.</p> <p>The Sony Alpha 7S III is a camera with built-in Wi-Fi, which allows you to connect wirelessly and share images directly from the camera. This feature also allows you to remotely control your shots, which is perfect when you want instant review.</p> <p>The Sony A7S III mirrorless camera offer three different connectivity options, including two USB Type-C ports that can be paired with an optional Ethernet wired LAN adapter for 1000BASE-T speed Internet access or remote shooting.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-essai.jpg" alt="Shooting with the new Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ON THE SONY A7S III CAMERA</strong></h2> <p>The Sony a7S III is the <strong>ultimate professional video camera</strong>. It is packed with features and its performance has been designed to meet your needs as an aspiring videographer or photographer looking for the latest technology in this field.</p> <p>The Sony A7S III is a complete camera, perfect for professional content creators. The body has been ergonomically designed with a better grip, a fully articulated LCD screen and waterproofing capabilities to provide you with high quality images or videos, no matter what type of production!</p> <p>With the addition of color profiles as well as new sensor and processor components included in this hybrid tool, there's not much else to do when you have access to these tools at your disposal, giving users total control over their final product without sacrificing anything along the way.</p> <p>The new Sony Alpha 7S III is an impressive mirrorless digital camera with a long list of upgrades.</p> <p>Users can enjoy faster data recording, better image stability and CF Express card compatibility thanks to its many renovations.</p> <p>With the Sony A7 S III, you can enjoy smoother videos and sharper images thanks to the sensor shift technology and anti-shake stabilization.</p> <p>This Sony camera also features intelligent active video cropping to bring your content into focus no matter where it is on the screen.</p> <p>The Sony A7S III is a camera designed <strong>for professional content creators</strong> looking to get the most out of their skills. It features 759 phase detection AF points with 90% coverage, Eye autofocus that can track humans or animals, and real-time video tracking, making it easier than ever to focus while shooting!</p> <p>Whether you're an enthusiast trying to capture something on film through creativity alone - or someone at the top of their game wanting nothing more than perfection in every image captured - we know this latest advancement will be a new love when used professionally.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-exemple.jpg" alt="example of photoshoot with Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>IS THE SONY ALPHA 7S III A PROFESSIONAL CAMERA?</strong></h2> <p>The Sony a7S III is a full frame mirrorless camera that was released in July 2020. The camera is aimed at professional photographers and videographers who need a high quality camera for stills and video.</p> <p>The a7S III has a 12.1-megapixel sensor and can record 4K video at up to 120 frames per second. It also has 5-axis image stabilization and an extended ISO range of 100 to 102400.</p> <p>In terms of build quality, the a7S III is made of magnesium alloy and is weather sealed to protect it from dust and moisture. The camera also has a large, high-resolution touchscreen and two SD card slots.</p> <p>Overall, the Sony a7S III is a great choice for professional photographers and videographers who need a high-quality camera and camcorder.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s3-exemple-phto.jpg" alt="Macro photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHICH BATTERY GRIP WORKS WITH THE SONY A7S III?</strong></h2> <p>The Sony VG-C4EM vertical grip is an optional accessory that can be added to the Sony A7S III camera.</p> <p>It allows for more comfortable shooting in a vertical orientation and also provides an additional battery, increasing the camera's shooting performance.</p> <p>The grip is made of durable magnesium alloy and is resistant to dust and moisture, making it ideal for use in harsh environments. It also features a built-in shutter release, AF-ON button, AE lock button and multi-selector joystick for easy operation.</p> <p>With its rugged construction and convenient controls, the Sony VG-C4EM vertical grip is an ideal choice for photographers who want to get the most out of their Sony A7S III camera.</p> <p class="p1"><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s-3-exemple-phto.jpg" alt="Photo shoot with the Sony alpha 7S III" width="900" height="600" /></p> <p class="p1"> </p> <h2 class="p1"><strong>HOW LONG CAN IT FILM?</strong></h2> <p>The Sony A7s III is a powerful and versatile digital camera that offers many features to amateur and professional photographers.</p> <p>One of the most impressive features of the A7s III is its video recording capability. With no limit on recording time, the A7s III allows users to capture high-quality video footage for an unlimited amount of time.</p> <p>This makes it an ideal camera for event photographers and videographers who need to capture long-lasting events, such as weddings or concerts.</p> <p>In addition, the A7s III's 4K video resolution ensures that users will be able to produce high-quality video that can be enjoyed on a variety of devices.</p> <p>Whether you're a professional videographer or an amateur photographer, the Sony A7s III is a great choice for anyone who wants to capture beautiful video.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s3-exemple-photo.jpg" alt="Wildlife photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WILL BE THE PERFORMANCES OF THIS DEVICE IN ASTROPHOTOGRAPHY?</strong></h2> <p>The Sony A7SIII is an excellent choice for astrophotography thanks to its exceptional low-light performance.</p> <p>With its 12.1 megapixel sensor, it is capable of capturing a large amount of detail and producing stunning images.</p> <p>However, due to its lower megapixel count, users may feel limited to smaller prints or reduced results when cropping.</p> <p>Ultimately, it all depends on how you shoot and what you want the end result to be.</p> <p>For example, if you want to make large prints or crop your photos, you might consider a camera with a higher megapixel count.</p> <p>On the other hand, if you're content with small prints or don't plan to crop your images, the Sony A7SIII will produce stunning results that you'll be proud to display.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s3-essai-photo.jpg" alt="Sony a7S III rear view" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>HOW DOES THIS CAMERA'S LOW-LIGHT PERFORMANCE COMPARE TO THE A6600 AND A7III?</strong></h2> <p>Low light photography has always been a bit of a challenge, but with the advent of new technologies, it has become easier to achieve excellent results even in very low light conditions.</p> <p>The Sony A7S III is a camera specifically designed for low light photography, and it excels in this area thanks to its large photosites and low pixel count.</p> <p>In fact, the larger pixels and lower signal-to-noise ratio allow the A7S III to capture more detail in low-light scenarios than other cameras.</p> <p>This makes it an ideal choice for photographers who want to be able to shoot in any lighting condition.</p> <p>Whether you're shooting a wedding in a dimly lit church or trying to capture the night sky, the A7S III will help you get the best results possible.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7-s-3-essai-photo.jpg" alt="Sony alpha 7S III, view of the control buttons" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>3 REASONS TO BUY THE SONY A7S III CAMERA</strong></h2> <p>The Sony Alpha 7S III is a professional mirrorless camera that offers excellent image quality, 4K video recording and fast autofocus. It's one of the most popular cameras on the market, and it's easy to see why. Here are three reasons to buy the Sony A7S III camera:</p> <p>1. Image Quality. The Sony A7S III produces stunning images, thanks to its full-frame sensor and advanced image processing.</p> <p>2. 4K video recording. The Sony A7S III can record 4K video at up to 60 frames per second for smooth, detailed footage.</p> <p>3. Fast autofocus. The Sony A7S III features advanced autofocus technology that makes it easy to track moving subjects.</p> <p>If you're looking for a high-end camera with excellent image quality, 4K video recording and fast autofocus, the Sony A7S III is a great option.</p>

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<p>The Alpha 7 III (A7 III) is being replaced by the Alpha 7 IV (A7 IV) after more than 3 years of outstanding and trustworthy performance. Among the changes, the sensor has been upgraded, while several photo and video capabilities have been improved.</p> <p>Photographers have been waiting for this camera (photo video) for a long time, and it is finally here. The Sony Alpha 7 IV (A7 IV) is the long-awaited sequel to the popular Sony Alpha 7 III and features an updated spec sheet.</p> <p>On the program: a dual Bionz XR processor, a new 33 megapixel sensor, a revamped autofocus module with artificial intelligence, and a strengthened video component with 4:2:2 10-bit internal recording</p> <p>The competition is readying its weapons in the opposite corner, where the Alpha 7 IV (A7 IV) and the opposition are battling it out.</p> <p>The <a title="Discover the Canon EOS R6" href="https://www.mczdirect.com/gb/canon-eos-r6/-canon-eos-r6-body-2-years-warranty--6396.html"><strong>EOS R6</strong></a> is an example at Canon, while Nikon has introduced the <a title="Discover the Nikon Z6 II" href="https://www.mczdirect.com/gb/nikon-z-6ii/-nikon-z6-ii-body--8281.html"><strong>Z6 II</strong></a> and the Z6 first. Panasonic's Lumix S1 and Lumix S5 are also strong prospects.</p> <p>It is difficult to find a direct equivalent of the Alpha 7 IV (A7 IV) among small APS-C or micro 4/3 sensors.</p> <p>However, we can mention the Fujifilm XT4, the Olympus OMD EM1 Mark III or the Lumix GH6 as alternatives.</p> <p>The Sony a7 IV digital camera sets the standard for modern <strong>full frame cameras</strong>.</p> <p>Its superb 33MP still image quality, 4K 60p video capture, improved ergonomics and lightning-fast sharing features make it <strong>ideal for today's photographers and filmmakers</strong>.</p> <p>With a focus on versatility and performance, the Sony a7 IV is sure to impress anyone who picks it up.</p> <p>Sony has once again raised the bar for what a full-frame camera can be, and the Sony a7 IV is sure to be a hit with professionals and enthusiasts alike.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a-7-iv-photo-exemple.jpg" alt="Photo test with the Sony A7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>INTRODUCING THE SONY A7 IV: A NEW STANDARD IN FULL-FRAME CAMERAS</strong></h2> <p>Sony has just announced the latest addition to its Sony a7 line of full-frame cameras, the Sony a7 IV.</p> <p>The Sony a7 4 is a major evolution of its predecessor, the Sony a7 III, and sets a new standard for full frame cameras.</p> <p>The Sony alpha7 IV is packed with features that serious photographers will love, including a new 33-megapixel sensor, in-body 5-axis stabilization, 4K video recording, and more.</p> <p>With its fast autofocus system and powerful image processing capabilities, the Sony a7 IV is sure to appeal to professional photographers and enthusiasts alike.</p> <p>Sony has once again raised the bar for what a full-frame camera can be.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a7-iv-photo-exemple.jpg" alt="sony a7iv photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: VERSATILE AND POWERFUL</strong></h2> <p>The Sony a7 4 is a versatile and <strong>powerful full-frame camera</strong> that will appeal to a wide range of photographers.</p> <p>With its new 33 megapixel sensor, built-in 5-axis stabilization, 4K video recording and fast autofocus system, the Sony a7 IV is capable of capturing stunning photos and videos.</p> <p>Whether you're a professional photographer or an enthusiastic amateur, the Sony alpha7 IV is sure to impress.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a-7-4-photo-exemple.jpg" alt="example of photo taken with the Sony alpha 7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: A STEP FORWARD FROM THE SONY A7 III</strong></h2> <p>Sony's a7 IV is the latest revision of its popular a7 mirrorless camera line.</p> <p>The a7 4 features several improvements over its predecessor, the a7 III, including a new sensor design, an updated autofocus system and 4K video recording.</p> <p>Perhaps the most significant change is the new sensor design, which Sony says improves image quality and low-light performance.</p> <p>The updated autofocus system includes eye tracking for stills and video, as well as improved subject tracking.4K video recording is now available at up to 60 frames per second, with full-frame oversampling for better image quality.</p> <p>Sony has also included HLG (hybrid log gamma) support for HDR video playback on compatible TVs.</p> <p>Overall, the Sony a7 IV is a minor but significant upgrade over the previous model and should appeal to anyone looking for a <strong>high-quality mirrorless camera</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-alpha-7-4-photo-exemple.jpg" alt="Sony A7 IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: PERFECT FOR PROFESSIONAL PHOTOGRAPHERS</strong></h2> <p>The Sony A7 IV is a high-end camera that is <strong>perfect for professional photographers</strong>.</p> <p>It has a full-frame sensor, which makes it ideal for capturing detailed images. The camera also has 4K video recording capabilities, making it perfect for filmmakers.</p> <p>In addition, the Sony Alpha7 IV features a 5-axis image stabilization system, which helps reduce blur and shake when shooting video or taking photos.</p> <p>The Sony A7 4 is a great camera for anyone who wants <strong>to take stunning photos</strong> or videos.</p> <p>It's well worth the price and will take your photography to the next level.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-alpha-7-4-photo-exemple.jpg" alt="Sony a7iv photography example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: AN EXCELLENT CHOICE FOR ENTHUSIASTS</strong></h2> <p>The Sony a7 IV is an excellent choice for photography enthusiasts.</p> <p>It is a full-frame camera with 33 megapixel resolution and Sony's latest generation BIONZ X image processor.</p> <p>The camera also features 5-axis in-camera stabilization, which is ideal for low-light photography and video shooting.</p> <p>Overall, the Sony a 7 IV is a great choice for enthusiasts who want a high-quality camera that can <strong>capture beautiful images and videos</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a-7-4-photo-exemple.jpg" alt="Sony alpha 7 IV photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV AGAINST THE COMPETITION</strong></h2> <p>Sony has included a few new features that distinguish the a7 IV from its predecessors, such as a variable angle LCD and a built-in intervalometer. But how does the a7 IV stack up against the competition?</p> <p>On paper, the a7 IV looks like a strong contender in the full-frame mirrorless camera market.</p> <p>However, it remains to be seen how it will perform in real world conditions. Sony's autofocus system is impressive, but it will have to contend with Canon's Dual Pixel CMOS AF and Nikon's Z6/Z7 mirrorless AF systems.</p> <p>The a7 4's 4K video capabilities are also impressive, but it will have to compete with the likes of the Panasonic GH6 and Sony a9 II if it is to be considered a top-tier video camera.</p> <p>And while the a7 IV's price is relatively high, it's still significantly cheaper than the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>Canon EOS R5</strong></a> and <a title="Discover the Nikon Z9" href="https://www.mczdirect.com/gb/nikon-z9/-nikon-z9-mirrorless-camera--9699.html"><strong>Nikon Z9</strong></a>.</p> <p>Only time will tell how the Sony alpha 7 4 will fare against its competitors, but there's no doubt that it's a <strong>powerful and versatile camera</strong> that has a lot to offer photographers and filmmakers.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7-4-photo-exemple.jpg" alt="Sony A7IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHY THE SONY A7 IV IS THE BEST FULL FRAME CAMERA ON THE MARKET?</strong></h2> <p>The Sony a7 IV is the <strong>best full-frame camera</strong> on the market for a number of reasons.</p> <p>First, it has an incredible autofocus system that can track subjects with ease.</p> <p>Second, it has 4K video capabilities, allowing you to capture stunning footage.</p> <p>Third, its low-light performance is superb, thanks to its large sensor and fast aperture lenses.</p> <p>Finally, it's extremely lightweight and portable, making it <strong>ideal for travel and street photography</strong>.</p> <p>In summary, the Sony alpha 7 4 is the best full-frame camera on the market thanks to its autofocus system, 4K video capabilities, low-light performance and portability.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7-iv-photo-exemple.jpg" alt="photo test Sony Alpha 7 4" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>10 REASONS TO LOVE THE SONY ALPHA 7 IV</strong></h2> <ol> <li>The A7IV delivers stunning photo and video quality.</li> <li>With 33 megapixels of resolution, the A7IV captures images with amazing precision.</li> <li>It's perfect for capturing fast-paced action with its excellent shooting speed.</li> <li>The A7IV's autofocus system is simply outstanding, ensuring that your photos are always sharp and in focus.</li> <li>The A7IV is a full-frame camera, which means it can use the entire image sensor area to produce high-quality images.</li> <li>It has a 5-axis image stabilization system, which helps reduce camera shake and blur.</li> <li>This camera has an impressive maximum recording capacity of 4K Ultra HD.</li> <li>The camera is compatible with a wide range of lenses, giving you plenty of options to choose from.</li> <li>This mirrorless camera is relatively light and compact for a full-frame camera, making it easy to carry with you.</li> <li>The Sony A7 4 is simply the best full-frame camera on the market, and it's sure to satisfy even the most demanding photographers.</li> </ol> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7iv-photo-exemple.jpg" alt="Sony A 7 IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY A7 IV</strong></h2> <ul> <li>Redesigned full-frame mirrorless camera with the latest Sony technology and a new body.</li> <li>Now includes a variable angle LCD, improved viewfinder, multi-digital interface shoe and advanced connectivity.</li> <li>Improved speed with real-time eye AF for humans, animals and birds, and uninterrupted shooting at 10 frames per second.</li> <li>Up to 4K/60p in Super35, 7K full frame 4K/30p upsampling and 10bit 4:2:2 with All-Intra H.265.</li> <li>Updated IBIS for up to 5.5 stops compensation and new AF assist with focus breathing compensation.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a7iv-photo-exemple.jpg" alt="Hybrid Sony a7 IV photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7 IV SENSOR AND PROCESSOR</strong></h2> <h3>33MP Exmor R BSI CMOS sensor</h3> <p>This new Sony Alpha 7 4 mirrorless camera produces high-quality images with a backlit design that's ideal for low-light conditions and excellent color rendition, as well as capturing crisp detail in all your photos.</p> <p>The Exmor R sensor offers a better dynamic range than most other sensors on the market today - it can often exceed 15 stops!</p> <p>This means you'll never have to worry about blown highlights or crushed shadows when shooting outdoors at night thanks to its ability to take advantage of dawn to dusk without any loss of image quality due to poor lighting conditions.</p> <p>It also allows you to store raw files at 10 bits per channel. You won't have to worry about anything happening while shooting; just save a JPG file instead.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a-7-iv-photo-exemple.jpg" alt="Sony a7 IV mirrorless camera example" width="900" height="600" /></p> <p> </p> <h3>BIONZ XR Processor</h3> <p>The new flagship-class BIONZ XR engine enables high-speed image processing for fast continuous shooting, 4K video recording and advanced AF tracking performance.</p> <p>The fast response time also helps reduce rolling shutter distortion with moving subjects so they look sharp in your photos or videos.</p> <p>The Sony A7 4 is a <strong>high-end camera</strong> that offers fast shooting speeds of up to 10 frames per second with mechanical or electronic shutters and AF/AE enabled.</p> <p>The buffer also allows for 828 consecutive uncompressed photos in raw and JPEG format with CFexpress Type A cards.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a-7iv-photo-exemple.jpg" alt="sony a7 IV mirrorless test" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7 IV VIDEO RECORDING</strong></h2> <h3>4K 60p 10-bit video recording</h3> <p>With the Sony Alpha 7 4, you can <strong>shoot in 4K UHD</strong> at 30 fps and still get high quality images.</p> <p>The sensor has an impressive number of pixels for this resolution, more than any other camera in the world!</p> <p>It also offers 10 bits per channel, which means your colors will never be dull or washed out; they'll be rich in detail, even when viewed up close.</p> <p>The new Sony A7IV is a camera to be reckoned with.</p> <p>Not only does it record in 4K, but its Super 35 sensor and upsampled capture area also offer UHD output at up to 60p 10-bit.</p> <p>The Sony A 7 IV is a mirrorless camera that <strong>can record for an unlimited amount of time</strong>, with no limit to the length of videos.</p> <p>It has improved heat dissipation structures, so you can shoot in 4K 60p 10 bit and still be pretty cool!</p> <p>The Sony Alpha 7 IV is a <strong>game changer in the world of professional video</strong>.</p> <p>The camera offers two different codecs to fit your workflow: XAVC, which uses HEVC/H.265 encoding for even higher quality and better motion analysis with lower bit rates of up to 600Mb per second; as well as XAVC S-I, an intra-frame format that offers consistent performance at lower resolutions like UHD 4K or 2160p120fps - whatever you need.</p> <p> </p> <h3>S-Cinetone, S-Log3, and other color and gamma controls</h3> <p>The Sony A7 IV is capable of delivering natural midtones and highlights that are well controlled. This color profile gives you healthy skin tones and soft colors.</p> <p>This excellent camera for amateurs and professionals supports Hybrids Log-Gamma, which allows you to <strong>produce HDR content</strong> directly from the camera with its wide color gamut capabilities.</p> <p>With S-Log3, you have the ability to shoot in 15+ stops of dynamic range with increased control over shadow and midtone calibration.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-alpha-7-4-photo-exemple.jpg" alt="Sony a7 IV photo quality" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7 IV: FAST MIRORLESS AF SYSTEM</strong></h2> <h3>Autofocus based on artificial intelligence</h3> <p>The Sony Alpha 7 IV camera is a great option for anyone looking to <strong>take their photography to the next level.</strong></p> <p>With its fast mirrorless AF system and -4 EV sensitivity range, you'll never have trouble getting the perfect shot, even if the scene is dimly lit!</p> <p>This fantastic piece of equipment can do wonders for video recording and still images, so be sure to get yours today before it sells out.</p> <p> </p> <h3>Real-time eye tracking and AF</h3> <p>The Sony A7 IV's AF system is fast, accurate and locks onto subjects. Whether it's face tracking or sharpness in video or stills, it will give you a good picture.</p> <p>The Sony Alpha 7 IV is a <strong>high-precision camera</strong> that can track subjects accurately in real time.</p> <p>The artificial intelligence system recognizes patterns and colors for increased accuracy, as well as tracking speed from afar with its significantly reduced distance requirements of 25 meters or less!</p> <p>The latest addition to Sony's Alpha series is true to its reputation as a game changer.</p> <p>The A7 IV was designed from the ground up with speed, stability and accuracy in mind. It will meet all your needs as an artist or professional photographer working on production projects where you need to be consistent on a wide variety of subjects at different distances.</p> <p> </p> <h3>AF during video recording and additional focus modes</h3> <p>The Sony A7 IV is <strong>ideal for capturing video of all types</strong>, including eye-catching shots that will make your subject stand out.</p> <p>With support for real-time autofocus while recording and powerful features like Face Detection, which tracks the eyes of a moving human or animal, this camera can't be beat!</p> <p>The Sony A7IV offers many options for focusing while recording.</p> <p>You can choose from seven-step AF transition speeds and five-step subject shift sensitivity settings that will let the camera do the heavy lifting while giving your fingers more control over exactly where they're pointed, which is especially useful if a person needs to have both eyes open or if distances vary considerably from close to far.</p> <p>The Sony Alpha 7 4 has a very interesting new feature, Focus Map. It's like peaking with a color overlay that shows you where something is in front of or behind your focus point depending on the aperture setting you choose.</p> <p>The Sony A7 4 is a camera that was <strong>designed for professionals</strong>. It has an AF Assist feature that allows you to easily switch between automatic or autofocus mode and manual focus control, if necessary, to adjust your shots when working on a set with multiple subjects at the same time - a quick way to shift selective attention between these different elements without having too much trouble yourself.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-alpha-7-iv-photo-exemple.jpg" alt="Sony a7 IV mirrorless camera photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7IV BODY DESIGN, CONNECTIVITY AND STREAMING</strong></h2> <h3>Viewfinder and LCD screen</h3> <p>The Sony A7 IV is an <strong>excellent camera</strong> that can shoot in standard 60 fps and 120 fps formats for smooth motion rendering.</p> <p>The Tru-Finder viewfinder has a higher resolution than its predecessor, allowing you to see things more clearly with 1/3 point per pixel accuracy on the screen.</p> <p>The Sony Alpha7 IV is perfect for vloggers, Instagram star influencers and other selfie needs thanks to its articulating screen that can be used either in a front-facing orientation or tilted up at high angles while shooting vertically on uneven surfaces.</p> <p>This LCD screen also makes it easy to work with touch capabilities as well as intuitive controls making navigating settings quick and easy.</p> <p> </p> <h3>Ports and Interface</h3> <p>The Sony A7 IV is a powerful camera that offers full-size HDMI ports for more reliable connections when working with external recorders.</p> <p>The Sony Alpha7 IV features a USB 3.2 Gen 2 Type-C port, which offers faster data transfer speeds than microUSB and can be used to charge the camera from your computer or power it via accessories while connected.</p> <p>Sony's latest camera, the A7IV, features a 3.5mm headphone port and an external microphone jack for better audio control.</p> <p>The new Sony A7 IV camera has a hot shoe that supports the optional ECM-B1M Shotgun Microphone or XLR-K3M adapter kit, which allows you to get clear audio recording by sending digital microphone signals to your camera.</p> <p>This mirrorless camera features a USB Type-C port that can be paired with three optional accessories. It offers TX 1000BASE connectivity, wireless remote shooting and FTP transfer, all of which are great for getting your work done in style.</p> <p> </p> <h3>5-axis SteadyShot INSIDE image stabilization</h3> <p>The Sony A7 IV is an amazing camera, especially for those who like to shoot video or stills and are looking to upgrade their gear.</p> <p>Not only does it feature the 5-axis SteadyShot INSIDE image stabilization system that helps eliminate any blur caused by shaking when taking photos.</p> <p>The latest Sony A7IV offers versatility for different types and styles of photography.</p> <p>Whether it's macro photography, high-magnification shots or wide-angle shots, the camera compensates for pitch (tilt) and yaw adjustments so your images are perfectly straight.</p> <p>It also has roll compensation, which is also useful for moving subjects.</p> <p>The new Sony A7 IV is the ultimate video camera, with more features than ever! For example, there are three different stabilization modes that can be used to remove any unwanted shaking.</p> <p>In addition, it comes with Sony's Active IS mode, which allows for even smoother footage straight out of the camera, without any further processing.</p> <p> </p> <h3>Advanced external flash control</h3> <p>The Sony A7 IV is an excellent camera for photographers who want to use flash to shoot fast-moving subjects.</p> <p>This is possible, thanks to the more advanced P-TTL (Programmed Trigger Lock) metering system and an updated flash control unit that reduces shutter lag between shots, as well as the use of AWB information from your settings to capture natural color tones without overexposing or underexposing light sources such as lights/burns, etc.</p> <p>This allows you to shoot faster because they are easy on both eyes when working at night.</p> <p> </p> <h3>Wireless Connectivity and Streaming</h3> <p>The all-new Sony A7 4 is a very powerful camera. This high-tech wonder is packed with all the features you need for your next photo shoot and more, including built-in Wi-Fi that allows for wireless or wired shooting without any hassle!</p> <p>The connectivity also allows you to control the camera remotely, which means you'll never again have an excuse for not taking the perfect shots when they're out of range like before.</p> <p>The Sony Alpha7 IV is a camera that can be controlled with your phone through Bluetooth. This means you'll never have a problem connecting it again.</p> <p>The Sony A7 IV is the perfect camera for people who want to improve their photography skills. It offers amazing features that will ensure you never lose your precious memories again, like Visual Story which automatically publishes photos and videos to online storage platforms so they are always accessible, no matter what!</p> <p>The new Sony A7 IV camera isn't just for taking pictures. If you have a compatible computer or mobile device, this stylish little camera can stream live video directly from the lens to your screen.</p> <p>This mirrorless camera is also a high-resolution camera that offers 4K 15p, FHD 60p/30fps and HD 30 fps shooting options. It also features the internal Creative Look feature with natural skin tones for attractive photo quality right out of the box!</p> <p>The Sony A7 4 is a high-end camera that supports UVC and AC for better image quality while streaming.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-alpha-7-IV-photo-exemple.jpg" alt="Sony A7IV photo test" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7 IV FEATURES</strong></h2> <ul> <li>New 33-megapixel full-frame back-illuminated Exmor R CMOS sensor</li> <li>Latest generation Bionz XR image processing engine</li> <li>Improved low-light performance and noise management with native ISO 100-51,200 (expandable to 204,800 for stills and 102,400)</li> <li>Improved 5.5-stop, 5-axis in-camera image stabilization system</li> <li>10 fps continuous shooting with AF/AE Tracking, now up to f/22</li> <li>Uninterrupted shooting with over 828 JPEG + RAW images</li> <li>Two card slots with 1x CFexpress Type A and SD UHS II</li> <li>759 AF points (94% coverage) with 30% improvement in AF-S speed</li> <li>Real-time eye-tracking AF for human/pet/bird</li> <li>Fully articulated 1.03 million-dot variable angle LCD touchscreen and new touch menu</li> <li>New dial with stills/film/rallies and fast motion</li> <li>Improved 3.69 million dot OLED viewfinder</li> <li>Improved grip</li> <li>Improved connectivity with multi-interface (MI) digital hot shoe, USB Type-C, 1000Base-T</li> <li>Ethernet, 5GHz WiFi and HDMI Type-A.</li> <li>Remote control and focus with the Imaging Edge application</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-hybride-sony-alpha-7-4-photo-exemple.jpg" alt="example of shooting with Sony A7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ON THE SONY ALPHA 7 IV</strong></h2> <p>The Sony A 7 IV camera is an upgrade to the previous model, and not just in name.</p> <p>The sensor has been updated with higher resolution and improved image quality, while also including handy video features never before seen on this type of camera, such as fast AF speeds or tracking modes for when you need them most!</p> <p>The new design offers significant changes that make it even easier to use than before - ideal if all those glorious pixels are what matter most to your workflow.</p> <p>The Sony Alpha 7 IV camera has been launched and it offers true mirrorless capabilities with 33 megapixels, fast high-buffered burst rates as well as 4K/60p video. Live streaming is now possible without any delay thanks to faster data transfer speeds.</p> <p>The Sony A7 IV is a camera that lets you capture the perfect image, no matter what type of content it will be used for. Whether you are a beginner or a professional, this camera has an abundance of features and capabilities that make the creative possibilities endless.</p> <p>The new Sony A7 IV camera is packed with features, but it also has a new design that will make you want to own one even more. </p>

SOA7IV50GMX7

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Description coming soon

SOA7III24105OSSSD64BATBAG

5/ 5

<p>The all-new <strong>Sony Alpha 7R V (A7R V)</strong> is a 24x36 camera that boasts a 61MP resolution. With this definition, the ergonomics have also been redesigned to include 8K video capabilities and improved autofocus tracking . The Sony A7R V will set a new precedent for studios around the world.</p> <p>Until the early 2020s, Sony was the only company marketing 35mm mirrorless. However, when other legacy manufacturers saw Sony's success in this market, they began to release their own products and compete with Sony.</p> <p>With the release of the Nikon Z7 and other Panasonic Lumix S1R, Sony then released the <a title="Discover the Sony A7R IV" href="https://www.mczdirect.com/gb/sony-alpha-7r-iv/-sony-alpha-7r-iv-body-2-years-warranty--5293.html" target="_blank" rel="noreferrer noopener">Alpha 7R IV (A7R IV)</a> with a 61MP sensor to compete. If Leica had entered the race with its SL2, and Canon with its <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html" target="_blank" rel="noreferrer noopener">EOS R5</a> in the meantime, or if Nikon was struggling with the <a title="Discover the Nikon Z7 II" href="https://www.mczdirect.com/gb/nikon-z-7ii/-nikon-z7-ii--8283.html" target="_blank" rel="noreferrer noopener">Z7 II</a>, no full frame competitor came close to the definition offered by the A7R IV.</p> <p>In mid-fall 2022, the Japanese tech giant returns with the Alpha 7R V (A7R V). Some expected a 100MP 24x36 sensor to compete with medium format cameras like the <a title="Discover the Fujifilm GFX100S" href="https://www.mczdirect.com/gb/fujifilm-gfx100s/-fujifilm-gfx100s--8288.html" target="_blank" rel="noreferrer noopener">Fujifilm GFX100S</a> or Hasselblad X2D 100C; however, that is not what was delivered.</p> <p>Sony has made significant improvements to its A7R V camera, which includes a new chassis, a new processor and improved AF tracking. The sensor remains the same as the one used in the previous model. In addition, this new version now supports 8K video capabilities.</p> <p> </p> <h2 class="p1"><strong>WHAT WE AIM FOR WITH THE SONY A7R V ( ILCE-7RM5 ):</strong></h2> <ul> <li>A big step forward for Sony's high-resolution mirrorless camera with 61MP images, full-pixel playback of 8K/24fps video and high-speed 4K/60fps.</li> <li>Dramatically improved autofocus technology with AI-driven Deep Learning processing for humans, animals, birds, vehicles and insects.</li> <li>Improved low-light performance, AE algorithm, more accurate color reproduction, and improved auto white balance.</li> <li>Up to 10 frames per second RAW burst with AF/AE tracking, writing to two CFexpress cards, with a Quad XGA viewfinder and 3-axis LCD.</li> <li>Optical stabilization up to 8 stops for stills and new active mode for video, as well as multi-resolution RAW modes.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-8.jpg" alt="Sony A7R V" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7R V CAMERA OVERVIEW</strong></h2> <p>The all-new Sony a7R V camera body is the perfect tool for any photographer, whether professional or enthusiast. This update introduces AI deep learning subject recognition, which allows for better recognition and real-time tracking of humans, animals, birds, vehicles and insects.</p> <p>With this new feature, the Sony alpha line of cameras turns a new page: it has never been easier to take amazing shots of your favorite subjects.</p> <p>Although it captures 61-megapixel images, the new full-frame back-illuminated sensor can now shoot RAW at up to 10 fps and record 8K 24p video with full pixel readout and no binning. The sensor also offers wider AF coverage, with 693 phase-detection AF points.</p> <p>In addition, deep learning AI has been leveraged to acquire and track a wider range of subjects, including planes, cars, trains and an ever-increasing number of animals.</p> <p>Sony has redesigned the overall design by rebuilding it with an aluminum body for people who use Sony products for professional purposes such as studio, portrait, wildlife, landscape, wedding, etc.</p> <p>The new ILCE-7RM5 features a 9-million-dot electronic viewfinder, superior to other cameras in its class, as well as a 4-axis/4-directional multi-angle LCD touchscreen for difficult angles and clear shots.</p> <p>You'll also find that flesh tone quality has been improved, as well as automatic white balance, low-light performance and incredible body stabilization that offers up to 8-stop compensation with the improved 5-axis IBIS unit.</p> <p>The Imaging Edge desktop application has also been updated to prevent image distortion due to the minute movements that often occur when shooting.</p> <p>As a result, designers now have the ability to produce high quality images suitable for display panels.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-1.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7R V MIRRORLESS CAMERA FEATURES:</strong></h2> <ul> <li>61 megapixel full-frame Exmor R image sensor with backlighting +BIONZ XR</li> <li>New real-time autofocus system powered by artificial intelligence (deep learning)</li> <li>True mirrorless capability with 8K 24p, 10-bit 4:2:2 video with full pixel readout and no binning.</li> <li>4K 60fps / 6.2K oversampling</li> <li>5-axis in-body stabilization up to 8 stops and new active video IS mode</li> <li>S-Cinetone and S-LOG image profiles</li> <li>693 phase-detection AF points covering 79% of the sensor</li> <li>Human recognition of poses, faces, nose, eyes, ears, etc.</li> <li>Advanced subject recognition (animals, birds, vehicles, insects)</li> <li>Improved low-light performance</li> <li>Improved auto white balance and more natural skin tones</li> <li>240MP pixel shift multi-shot with automatic motion detection via the Imaging Edge application.</li> <li>Up to 10 frames per second with AF/AE for 88 uncompressed RAW and 184 compressed RAW.</li> <li>New 4-axis multi-angle LCD touch screen</li> <li>Class-leading 9M quad-XGA viewfinder</li> <li>Dual CFexpress memory card slot</li> <li>New thermal dissipation for 8K recording</li> <li>New lossless RAW compression and JPEG or multi-resolution RAW upsampling</li> </ul> <p> </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-3.jpg" alt="Sony alpha 7R V" width="900" height="600" /></p> <h2 class="p1"><strong>WHAT IS THE WEIGHT AND SIZE OF THE SONY A7R V?</strong></h2> <p>The Sony A7R V weighs in at 665 grams, over 200 grams heavier than the average mirrorless camera. With dimensions of 131 x 97 x 82 mm, it is also much larger than most cameras in its class.</p> <p> </p> <h2 class="p1"><strong>IS THE SONY A7R V WEATHERPROOF?</strong></h2> <p>The Sony A7R V ( ILCE-7RM5 ) is a weatherproof camera that keeps water and dust out of the camera, making it perfect for outdoor photography in extreme conditions. When you attach one of these waterproof lenses to your camera, you have an all-weather kit.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-4.jpg" alt="Sony alpha 7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR PORTRAIT PHOTOGRAPHY?</strong></h2> <h3><strong>Large full frame sensor (35.8 x 23.8 mm)</strong></h3> <p>The Sony A7R V mirrorless camera's large full-frame sensor is one of its best features.</p> <p>With a 35.8 x 23.8mm sensor, it offers a shallower depth of field and a blurred background for your portraits.</p> <p>Plus, the large sensor gives you more flexibility when it comes to cropping and resizing your photos. And because the sensor is full frame, you'll be able to capture more light and detail than with a smaller sensor.</p> <p>If you're looking for a mirrorless camera with excellent image quality, the Sony A7R V is a great option.</p> <h3> </h3> <h3><strong>Very high resolution sensor: 61.0MP</strong></h3> <p>The Sony A7R V is a mirrorless camera with a very high resolution sensor. With 61.0 MP, it will give you more room for cropping, and you'll be able to print your portraits in larger format with finer detail.</p> <p>The A7R V's sensor also offers excellent low-light performance and fast autofocus, making it an excellent choice for photographers who want to capture crisp, clear images in a variety of lighting conditions.</p> <p>In addition, the A7R V's ( ILCE-7RM5 ) body is designed to be lightweight and comfortable to hold, making it easy to take on your adventures.</p> <p>Whether you're capturing natural landscapes or city street scenes, the Sony A7R V is a powerful tool that will help you create stunning photos.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-11.jpg" alt="Sony alpha A7RV" width="900" height="600" /></p> <h3>Image stabilization</h3> <p>The Sony A7R V is a high quality mirrorless camera, very popular with professional photographers. One of the features that sets this camera apart from others is its image stabilization. This feature reduces the effects of camera shake during long exposures and long focal lengths, ensuring that your photos are sharp and clear.</p> <p>In addition to image stabilization, the Sony Alpha 7R V also offers a variety of other features that make it a top choice for professional photographers. These include a fast autofocus system, 8K video recording, and a weather-resistant body.</p> <p>If you're in the market for a professional hybrid camera, the Sony A7R V should be at the top of your list.</p> <p> </p> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony A7R V mirrorless camera has a built-in electronic viewfinder. This is a great feature for those who like to use a viewfinder during a portrait session.</p> <p>The electronic viewfinder allows the photographer to stabilize the camera and reduce camera shake since it is closer to the body.</p> <p>In addition, the electronic viewfinder is useful when LCD screens are very difficult to read in bright sunlight. The Sony Alpha 7R V mirrorless camera is an excellent choice for anyone who wants the benefits of an electronic viewfinder.</p> <p> </p> <h3><strong>Good ergonomics and handling</strong></h3> <p>The Sony A7R V is an excellent mirrorless camera in terms of ergonomics and handling. The majority of the controls are well placed and easy to reach, which is important when you're trying to make quick adjustments while shooting.</p> <p>The camera body is also comfortable to hold, and the grip offers good support for your hand.</p> <p>Overall, the Sony A7RV offers excellent handling and ergonomics, making it a great choice for portrait photography.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-7.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR STREET PHOTOGRAPHY?</strong></h2> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony A7R V professional camera has a built-in electronic viewfinder. This is a very advantageous feature, especially for street photography and shooting in bright sunlight.</p> <p>By using the viewfinder, the photographer can stabilize the camera and reduce the risk of camera shake. In addition, the viewfinder allows the photographer to see the LCD screen more clearly, making it easier to take great pictures.</p> <p>Overall, the built-in electronic viewfinder is a great asset for any photographer and makes taking great pictures much easier. Thanks, Sony!</p> <p> </p> <h3><strong>Live-view</strong></h3> <p>One of the features that sets this camera apart from others on the market is its live view capability.</p> <p>This means you can take pictures without using the viewfinder, which can be very useful if you're trying to be less bulky (for example, when doing street photography).</p> <p>The downside of the live view is that it drains the battery faster, so you'll want to make sure you have extra batteries on hand if you plan to use this feature extensively.</p> <p>Overall, the Sony A7R V is a great choice for anyone who wants a top-notch mirrorless camera with plenty of features and flexibility.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-12.jpg" alt="A7RV Sony" width="900" height="600" /></p> <h3><strong>Focusing by face detection</strong></h3> <p>The Sony A7R V mirrorless camera is a great choice for anyone looking for a pro camera with face detection focus.</p> <p>This feature is very useful in busy street scenes, as it allows you to focus on framing and other adjustments while the camera manages the focus for you.</p> <p>In addition, the A7R V offers 8K video recording, high-speed shooting and an advanced autofocus system that make it a great choice for anyone looking for a high-end mirrorless camera.</p> <p> </p> <h3><strong>Fully articulated LCD screen</strong></h3> <p>The Sony Alpha 7R V mirrorless camera is a great choice for anyone looking for a versatile camera with an articulating LCD screen.</p> <p>This feature allows you to shoot in non-traditional positions, such as waist-level, which helps you be more creative and unobtrusive on the street.</p> <p>The A7R V ( ILCE-7RM5) also has a built-in electronic viewfinder, which is extremely useful in bright light or when you want to see what your subject looks like before you shoot.</p> <p>Overall, the A7RV is an excellent choice for anyone looking for a high quality camera with an articulated LCD screen.</p> <p> </p> <h3><strong>Image stabilization</strong></h3> <p>Image stabilization is an increasingly important feature of digital cameras. Many photographers find that image stabilization reduces the effects of camera shake, allowing them to take sharper pictures. This is especially true for long exposures and long focal lengths.</p> <p>The Sony A7R V mirrorless camera has built-in image stabilization, which means the sensor moves to compensate for camera shake. This results in sharper images, especially when shooting at high ISO values or in low light conditions.</p> <p>In addition, the A7R V also offers a variety of other features that make it an attractive option for street photographers, such as a fast autofocus system and wide dynamic range.</p> <p>As a result, the A7R V is an excellent choice for anyone looking for a mirrorless camera with excellent image quality and performance.</p> <p> </p> <h3><strong>Large full frame sensor (35.8 x 23.8 mm)</strong></h3> <p>The Sony A7R V is a high-end camera with a large full-frame sensor. This gives the camera several advantages over models with smaller sensors.</p> <p>First, the large sensor allows for better low-light performance. Second, it offers a shallower depth of field, which can be useful for creating a nice, blurred background behind your subject.</p> <p>Finally, the large sensor also allows you to use wide angle lenses, which is not possible with smaller sensor cameras. If you're looking for excellent image quality and the ability to use a wide variety of lenses, the Sony Alpha 7R V is an excellent choice.</p> <p> </p> <h3><strong>Medium size body camera</strong></h3> <p>The Sony A7R V is a great choice for anyone looking for a Sony camera with a medium-sized body. It's small enough to be easy to carry around, but not so small that it looks like a toy.</p> <p>The grip is good, and it feels like a professional camera without being too big or bulky. The image quality is excellent, and the video quality is very good.</p> <p>The only downside is that it's not cheap, but for the quality you get, it's definitely worth the price.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-14.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR SPORTS PHOTOGRAPHY?</strong></h2> <h3><strong>Fast continuous shooting: 10.0fps</strong></h3> <p>The Sony A7R V is a mirrorless camera designed for speed. With a continuous shooting speed of 10 frames per second, it can keep up with the fastest action.</p> <p>This makes it an ideal choice for sports photographers who need to be able to capture split-second moments.</p> <p>In addition to its fast shooting speed, the A7R V also offers excellent image quality. With 61 megapixels of resolution, it produces crisp, detailed images.</p> <p>This makes it an excellent choice for photographers who want to make large prints or crop their images heavily.</p> <p>If you're looking for a fast mirrorless camera that can keep up with the action and produce high-quality images, the Sony Alpha 7R V is a great option.</p> <h3> </h3> <h3><strong>Environmental seals</strong></h3> <p>The Sony A7R V is an ideal camera for outdoor sports because it has waterproof seals. This means that the camera is protected from dust and water splashes. exposure to the elements.</p> <p>The A7R V also has a fast shutter speed, so you can capture clear images even in low light conditions.</p> <p>In addition, the A7R V ( ILCE-7RM5 ) has a wide variety of lenses, so you can find the perfect lens for any situation.</p> <p>Whether you're shooting low-light action or capturing landscape detail, the A7R V is an excellent choice for outdoor photography.</p> <p> </p> <h3><strong>Fast Maximum shutter speed: 1/8000s</strong></h3> <p>The Sony Alpha 7R V is a perfect camera for anyone who wants to capture sports action or shoot in bright sunlight.</p> <p>The 1/8000s shutter speed is fast enough to almost completely avoid blur, making it the perfect camera for capturing split-second moments.</p> <p>In addition, the fast shutter speed is useful when using a fast lens at its widest aperture.</p> <p>This combination can often lead to excess light in the camera, but with the A7R V's 1/8000s shutter speed, you won't have to worry about that.</p> <p>Whether you're a professional sports photographer or just a nature enthusiast, the Sony Alpha A7R V is a great choice.</p> <p> </p> <h3><strong>693 focus points</strong></h3> <p>The new Sony A7R V mirrorless camera is an excellent choice for sports photography. With 693 focus points, it can maintain continuous autofocus (AFC) mode for better subject tracking.</p> <p>Plus, the camera's through-the-glass LCD viewfinder gives you a clear view of the action while shooting.</p> <p>And with 8K video recording, you can capture all the excitement of the game in stunning detail.</p> <p>If you're looking for a camera that can help you capture great sports photos and videos, the Sony Alpha 7R V is a great option.</p> <p> </p> <h3><strong>Good battery life: 600 photos</strong></h3> <p>With a battery life of 600 photos per charge, the Sony A7R V camera is a great choice for sports photography.</p> <p>At most sporting events, you'll be shooting at high speeds for long periods of time, which drains the battery pretty quickly.</p> <p>With a battery life of 600 shots per charge, you won't run out of juice or have to change batteries very frequently in the middle of an event.</p> <p>The Sony Alpha a7R V also has an impressive autofocus system that can track moving subjects with ease, making it a great choice for action photography.</p> <p>If you're looking for a Sony mirrorless camera that can shoot at high speeds and has great battery life, the Sony Alpha 7R V is a great option.</p> <p> </p> <h3><strong>Good ISO in low light</strong></h3> <p>The Sony A7R V is an excellent choice for sports photography thanks to its excellent high ISO performance.</p> <p>With a native ISO range of 50 to 102400, it can easily handle low-light conditions without sacrificing image quality.</p> <p>The camera also has excellent autofocus performance, making it easy to track moving subjects.</p> <p>In addition, the A7R V is also capable of shooting 8K video, making it a versatile tool for stills and video.</p> <p>If you're looking for a mirrorless camera that can do it all, the Sony Alpha a7R V is a great option.</p> <p> </p> <h3><strong>Wireless connection</strong></h3> <p>Wi-Fi is a very useful feature if you are a professional photographer who needs to deliver your photos as quickly as possible.</p> <p>The Sony A7R V camera is Wi-fi enabled, which allows you to transfer files wirelessly to your computer or other devices.</p> <p>Wi-fi is also handy if you want to share photos with friends and family, or if you need to back up your photos in case you lose data.</p> <p>Overall, the Sony Alpha A7R V mirrorless camera is a great choice for professional photographers who need the speed and convenience of Wi-Fi.</p> <p> </p> <h3><strong>Good ergonomics and handling</strong></h3> <p>The Sony A7R V mirrorless camera is a great option for sports photography, thanks to its good ergonomics and handling.</p> <p>The body is designed to be easily handled with one hand, and the large grip helps keep the camera in place. The viewfinder is large and bright, making it easy to follow fast-moving subjects.</p> <p>The autofocus system is fast and accurate, making it possible to take sharp photos of even the most elusive athletes.</p> <p>And the video capabilities are impressive, capturing stunning footage of live sporting events.</p> <p>In short, the A7R V is a great choice for anyone looking to take their sports photography to the next level.</p> <p> </p> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony Alpha 7R V camera has a built-in electronic viewfinder. This is a great feature for photographers who want to stabilize the camera and reduce camera shake.</p> <p>The viewfinder is also handy for shooting in bright sunlight, when LCDs can be difficult to read.</p> <p>The A7R V also has a number of other great features, including a fast autofocus system, 4K video recording and a wide variety of lenses.</p> <p>Whether you're a professional photographer or a hobbyist, the A7R V is a great choice for anyone looking for a high-quality mirrorless camera.</p> <p> </p> <h3><strong>Image stabilization</strong></h3> <p>The Sony Alpha A7R V is a high-end camera with an image stabilization feature. This is a feature designed to reduce the effects of camera shake, especially at long focal lengths.</p> <p>This can be extremely useful for sports photography, as it can help you get sharper photos. The A7R V's image stabilization system is very effective, and it can make a big difference in the quality of your photos.</p> <p>If you're looking for a hybrid camera with excellent image quality and impressive performance, the Sony A7R V is a great option to consider.</p> <p> </p> <h3><strong>Anti-flicker function</strong></h3> <p>The Sony A7R V pro camera from Sony is an excellent choice for anyone who wants to avoid the unwanted effects of flickering lights.</p> <p>The camera's anti-flicker feature helps reduce the flicker effect, but it generally reduces the maximum continuous shooting speed.</p> <p>Despite this reduced speed, the A7R V is still an excellent choice for anyone who wants to avoid the negative effects of flickering lights.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-19.jpg" alt="Sony A7RV" width="900" height="600" /></p> <h2 class="p1"><strong>OUR OPINION ON THE SONY ALPHA 7R V FULL FRAME CAMERA</strong></h2> <p>The Sony a7R V is more than just an update to the previous generation of cameras, it is a revolutionary new product.</p> <p>With its newly developed artificial intelligence processing system, the a7R V can detect and track subjects with incredible accuracy. This artificial intelligence subject detection will help photographers gain focus and produce better results overall.</p> <p>With constantly improving Deep Learning technology, the potential of this camera is endless!</p> <p>The camera body has been refined to create the perfect tool for photographers who want the best possible image quality, whether it's stills or video.</p> <p>The updated viewfinder with unparalleled clarity, high-resolution 3-axis LCD and 8-stage image stabilization system help achieve this goal.</p> <p>The alpha 7R V also offers accurate fleshtone color reproduction and automatic white balance, for closer-to-perfect photos.</p> <p>You can use the two CFexpress cards to capture RAW bursts of up to 10 frames per second, and the camera has multi-resolution RAW and JPEG modes to accommodate any shooting situation.</p> <p>It's not news that people want more video, so Sony has made sure the camera can shoot 8K video without overheating, even when using high frame rates and autofocus.</p> <p>In addition, it is still an excellent camera. In other words, this generation is a purebred mirrorless camera for photographers who also shoot great video.</p> <p>The improvements in the Sony Alpha a7R V are hard to ignore, whether you need to take quick, sharp photos or accurately capture landscapes in low light.</p> <p>You can shoot high-resolution photos for longer periods of time and record 8K wide dynamic range video, both new capabilities in an R-series body.</p> <p>Sony has adapted the higher-resolution model into a hybrid camera with autofocus technology, which will set the standard for all future versions of Alpha cameras. </p>

SOA7RV50F12GMX3

5/ 5

<p>Sony introduces the second generation of its A7C camera bodies, comprising not only the <a href="https://www.mczdirect.com/gb/sony-a7c-ii/-sony-a7c-ii-body-black--11950.html"><strong>A7C II</strong></a> but also a high-resolution version called A7C R. This latter model features a 61 MPx sensor sourced from the <a title="Discover the Sony A7R V" href="https://www.mczdirect.com/gb/sony-a7r-v/-sony-a7r-v-body-professional-camera--10878.html"><strong>A7R V</strong></a>.</p> <p>Three years after the initial launch of the "C" series of the Alpha with the A7C, Sony adopts a strategy similar to its first Alpha 7 by splitting its full-frame hybrid range into two distinct categories: the Alpha A7C II and the Alpha A7C R, with the latter boasting an exceptionally detailed sensor.</p> <p>The A7C II aligns with the A7 Mark IV with its 33 MPx sensor, while the A7C R emphasizes high resolution with the A7R V's 61 MPx sensor. Sony promotes the Alpha 7C R as a lighter version of the A7RV since it is not only more compact but also nearly 200g (198g to be exact) lighter than its counterpart. Despite this size difference, both offer the same image quality, thanks to identical sensors and processors.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-1.png" alt="Sony A7C R" width="900" height="600" /></p> <h2>What we love about the Sony A7C R mirrorless camera:</h2> <ul> <li>New ultra-high resolution concept with impeccable image quality from a compact and portable camera.</li> <li>Combines a 61 MP sensor with a high-speed processor and a dedicated AI processor for real-time subject recognition and tracking.</li> <li>Impressive body stabilization with up to 7 stops of compensation against shake for low-light handheld shots.</li> <li>Natural color rendering and wide dynamic range perfectly suited for portrait, street, and landscape photography.</li> <li>User-friendly body, equipped with a variable-angle touch screen, an XGA OLED viewfinder, and a new menu design.</li> </ul> <p> </p> <h2>Getting to Know the Sony A7CR</h2> <p>The Sony Alpha 7CR stands out with its compactness and sleek design. It houses a 60MP sensor and an AI-assisted autofocus system, features borrowed from the superior alpha 7R V model, but in a more compact and affordable casing. The device weighs 430g, making it relatively lightweight and easy to carry. The grip is enhanced by a slightly deeper handle and a front control dial, addressing some shortcomings of the previous a7C model.</p> <h3>Major Ergonomic Features of the Sony A7C R</h3> <p>The ergonomic features of the Sony Alpha a7CR are noteworthy. It incorporates an enhanced viewfinder lens with greater magnification, taken from the recent a6700 model, thus offering a superior visual experience. This compact yet comprehensive camera showcases phenomenal image quality and smart features, making the photography experience intuitive and rewarding.</p> <p>With the Sony A7C R, photographers can enjoy outstanding maneuverability without compromising on performance and image quality. Its design and major ergonomic features make it a wise choice for both hobbyists and professionals looking to capture high-resolution images in a compact and handy format.</p> <h3>Full-frame Sensor of the Sony Alpha A7CR</h3> <p>The Sony A7CR is equipped with a full-frame 61MP sensor, which is a major asset for this model. This sensor allows for capturing images with high resolution, ensuring top-notch image quality. The AI assistance for autofocus is another notable feature which, when combined with the high-resolution sensor, guarantees sharp and detailed images.</p> <h3>Importance of a Good Sensor and Image Quality</h3> <p>A good sensor is paramount for image quality. The sensor's size, resolution, and ability to manage light effectively are key factors in ensuring clarity, sharpness, and color fidelity in the images produced. The full-frame sensor of the Sony Alpha 7CR allows for excellent light management, even in low light conditions, and provides a wide dynamic range, which is essential for capturing details in highlights and shadows. The sensor's high resolution also enables the capture of a significant amount of detail, especially valuable for landscape or portrait photography where detail precision is crucial.</p> <p>In conclusion, the full-frame sensor of the Sony Alpha A7CR is a vital component that greatly contributes to the exceptional quality of images produced by this device. Its high resolution and superior light handling deliver sharp, detailed, and vibrant images, meeting the demands of professional photographers and knowledgeable enthusiasts alike.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-6.png" alt="Sony alpha 7C R" width="900" height="600" /></p> <h2>Shooting Features of the Sony A7C R</h2> <h3>Shooting Modes and Burst Performance</h3> <p>The Sony A7C R is equipped with a 61-megapixel BSI CMOS sensor and a Bionz XR processor, accompanied by a dedicated 'AI' processing unit. These specifications allow it to provide a variety of shooting options. Regarding burst performance, the A7CR offers a continuous shooting speed of 8 frames per second (fps) with the mechanical shutter and 7 fps in electronic shutter mode. In a comparison between the Sony A7CR and the Sony A7C II, it's noted that the A7CR does not offer a "Pre-Shoot Burst" mode. Furthermore, the continuous shooting speed can reach up to 6 fps with AF/AE tracking during live view shooting.</p> <h3>Autofocus Performance</h3> <p>The Sony A7CR benefits from an AI-assisted autofocus system, a feature inherited from its larger predecessor, the a7R V. However, when shooting in continuous AF-C or AF-A mode, the real-time DMF (Direct Manual Focus) function is not available, and this restriction also applies when using the FE 70-200mm F2.8 GM OSS lens in AF-C mode. Autofocus performance is crucial to ensure sharpness and accuracy, especially in fast or moving shooting conditions.</p> <p>The integration of artificial intelligence into the Sony A7CR's autofocus system is a significant advantage, allowing for quick and precise focusing. While specific details about autofocus performance were not fully disclosed in the sources reviewed, AI assistance suggests enhanced ability to track and lock focus on moving subjects, thus providing photographers with a powerful tool for capturing sharp images in various shooting scenarios.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-7.png" alt="A7CR Sony alpha" width="900" height="600" /></p> <h2>The Sony A7CR Viewfinder</h2> <h3>Electronic viewfinder, its coverage, and resolution.</h3> <p>The Sony A7CR is a notable addition to Sony's compact full-frame a7C series, delivering high-resolution capabilities in a compact package. One key component aiding these capabilities is its electronic viewfinder.</p> <h4>Electronic Viewfinder</h4> <p>The Sony Alpha 7CR is equipped with an electronic viewfinder (EVF) that allows photographers to see an accurate digital representation of the image to be captured. This is especially useful in low-light conditions or when color accuracy is vital. The EVF on the Sony A7CR is known for its high resolution and contrast, enabling users to see fine details and accurate colors before taking a shot.</p> <h4>Viewfinder Coverage</h4> <p>Viewfinder coverage is a crucial aspect of the photography experience. The Sony Alpha a7C R's viewfinder offers 100% coverage, meaning what you see in the viewfinder is exactly what will be captured in the final shot. This full coverage allows photographers to frame their shots precisely without worrying about cropped edges or unexpected elements in the frame.</p> <h4>Viewfinder Resolution</h4> <p>The viewfinder's resolution is also a vital aspect as it affects the clarity of the image seen through the viewfinder. The Sony A7CR's viewfinder boasts a resolution of approximately 2.36 million dots, which is high enough to provide a clear and detailed image. Moreover, the viewfinder uses XGA OLED technology, known for delivering excellent contrast and accurate color reproduction. The viewfinder's magnification is 0.70x, providing a broad view for composition and focusing.</p> <p>These features of the electronic viewfinder, combined with the high resolution and overall performance of the Sony A7CR camera, make this device a solid choice for professional photographers and serious enthusiasts looking to capture high-quality images.</p> <p class="ed__a-p ed__bdy__l"><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-8.png" alt="Sony alpha 7C R" width="900" height="600" /></p> <h2>Low-light performance of the Sony A7C R</h2> <h3>Low-light capabilities of the Sony Alpha 7CR, notably due to its ISO performance.</h3> <p>The Sony A7CR is a camera that especially excels in low-light conditions, a feat largely attributed to its ISO performance. With a basic ISO range from 100 to 32,000, it can produce clear and sharp images even in dimly lit environments.</p> <p>Furthermore, this ISO range can be extended from 50 to 102,400, offering additional flexibility for photographers. Another article mentions an even broader extended ISO range, from 50 to 204,800, making night and low-light shooting more convenient.</p> <p>The compact design of the Sony Alpha 7C R does not compromise its performance, thanks to its large full-frame sensor that ensures high resolution even in low light. In addition to its ISO capabilities, the Sony A7CR features 5-axis image stabilization, providing up to 7 stops of compensation when paired with a compatible lens, crucial for reducing motion blur in dimly lit conditions.</p> <h3>Explanation of the importance of low-light performance for indoor or evening photography.</h3> <p>Low-light performance is crucial for a wide range of photography scenarios, including indoor and evening photography. It allows capturing moments without relying on artificial lighting, which can alter the mood or simply be unavailable. In indoor spaces where lighting is often suboptimal, or during evening events with scarce natural light, a high-performing low-light camera like the Sony A7CR is essential.</p> <p>Low-light performance is also vital for professional photographers covering evening events or indoor photo sessions. It allows them to produce high-quality images without adding extra lighting equipment, which can be bulky and expensive.</p> <p>Moreover, low-light photography opens the door to increased creativity. It allows photographers to play with shadows and lights, capture mystical silhouettes, or scenes illuminated by candlelight or city lights. The possibilities are vast, and the Sony A7C R provides the necessary tool to fully explore them.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-3.png" alt="Photo exemple Sony A7CR" width="900" height="600" /></p> <h2>Sony Alpha 7CR Video Performance</h2> <h3>4K Video Capabilities</h3> <p>The Sony A7C R is a solid choice for videographers due to its impressive 4K video capabilities. It offers the ability to record 4K videos at up to 60 frames per second and also provides an option for oversampled 4K from an APS-C crop. This feature is useful for maintaining high resolution while allowing for creative cropping in post-production.</p> <p>Additionally, the A7CR supports 4K video recording in 10-bit 4:2:2 internally, ensuring ample latitude for color grading and post-processing. Advanced profiles such as S-Log3, HLG, and S-Cinetone are also supported, giving videographers a wide range of options to capture dynamic and cinematic imagery.</p> <h3>Sony A7CR Connectivity</h3> <p>The connectivity of the Sony A7CR encompasses a multitude of features, allowing photographers to stay connected and easily share their work. These advanced connectivity options meet the demands of modern photographers looking to streamline workflow while maintaining high production quality.</p> <h3>Various connectivity options, including wireless</h3> <p>The Sony A7CR offers multiple connectivity options, ensuring optimal flexibility. On the left side of the device, there are three access doors revealing the single SD card slot, compliant with UHS-I/II, a USB-C connector, a micro HDMI (Type-D) connector, as well as ports for a microphone and headphones. These doors are hinged, a wise design choice compared to flexible rubber options that might wear over time.</p> <p>Beyond these physical connections, the Sony Alpha 7C R also offers wireless connectivity options through the multifunctional interface on the device's top plate. It features WiFi and Bluetooth connectivity, with the latter providing the option to choose between 2.4GHz and 5GHz bands.</p> <h2><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-4.png" alt="Sony A7CR exemple" width="900" height="600" /></h2> <h2>Battery Life of the Sony A7CR</h2> <p>The Sony A7C R camera is powered by the Sony NP-FZ100 battery, known as one of the best on the market in terms of endurance. With this battery, the Sony Alpha a7CR can capture approximately 490 photos when used with the electronic viewfinder, and up to 560 photos with the LCD screen. The capacity of the NP-FZ100 battery is 2280mAh.</p> <h2> </h2> <h2>Our Opinion on the Sony A7CR</h2> <p>The high-resolution full-frame Sony A7C R hybrid camera proves to be a true revelation, merging cutting-edge capabilities in a compact and lightweight body from the C series. It is primarily designed for photographers seeking the ultimate in image quality and resolution without compromising portability and mobility.</p> <p>Its compact size doesn't intimidate portrait subjects, ensures street photographers discretion and agility, while landscape photographers benefit from carrying lighter equipment, adding more lenses or accessories to their bag.</p> <p>With a resolution of 61MP, the A7CR camera delivers rapid overall performance, ranging from a respectable 8 frames per second in continuous shooting, to responsiveness in image viewing and general usage. The body benefits from a thoughtful design, which is slim and lightweight, while offering a comfortable grip for handheld shooting, with a plethora of customizable camera controls. Sony's new menus are intuitive, offering familiar swipe navigation and advanced control over image settings, video adjustments, and AF.</p> <p>The Sony Alpha a7CR also introduces a new image quality selection, allowing memory space savings, increasing the buffer's image count, and introducing the new HEIF image format, for excellent compression without degradation.</p> <p>If you're considering joining the Sony ecosystem for your photographic practice, the A7CR might be the ideal camera to ensure the longevity of your images in terms of resolution, quality, and color accuracy.</p>

SOA7CRBLKFE50F12GMX14

5/ 5

<h2>Introducing the Sony α6700: Where Cutting-Edge AI Meets Stellar Image Quality</h2> <p>Unleash your creativity with the perfect blend of compact design and professional performance. Meet the Sony α6700, the game-changer in your photographic journey.</p> <p></p> <h2>Spectacular Compact Design</h2> <p>Step into the next level of photography with the new Sony α6700. Engineered to perfection, this camera brings together the superb image quality of the illustrious α series and the cutting-edge artificial intelligence (AI) technology, all wrapped up in a sleek, APS-C compact body. This is a camera designed not just to capture images, but to tell your unique stories through the most vivid and spectacular photos and videos.</p> <p></p> <h2>A Legacy Continued</h2> <p>Inspired by the groundbreaking features of the Alpha 7RV, the α6700 inherits its renowned processor, intuitive menu architecture, and new AI chipset. But this isn't just a copy—it's an evolution. The α6700 introduces a remarkable focus speed and precision that sets a new standard in photography.</p> <p></p> <h2>Exceptional Sensor for Exceptional Clarity</h2> <p>At the heart of the α6700 lies a new 26 Megapixel BSI sensor, designed to capture the world in impeccable detail. This perfect pairing with its processor allows for breath-taking image quality that truly immerses the viewer into the scene, as if they were standing there themselves.</p> <p></p> <h2>Absolute Control, Absolute Results</h2> <p>The Sony α6700 offers unprecedented control over exposure. Its advanced auto-exposure algorithm can precisely detect facial skin tones and adjust the exposure to absolute perfection for both photos and videos. Say goodbye to overexposed highlights and underexposed shadows—your portraits will radiate natural, beautiful light in every shot.</p> <p></p> <h2>True-to-Life Colours in Every Situation</h2> <p>Whether you’re shooting under the blazing sun, the dramatic lighting of a theatre, or the vibrant lights of a stadium, the α6700 ensures the most natural and life-like colours. It excels in preserving the authenticity of skin tones, the blue of the sky, and the vibrant green of foliage, no matter the lighting condition.</p> <p></p> <h2>E-mount Lens Compatibility</h2> <p>With compatibility for E-mount lenses, the α6700 is ready for any creative adventure you throw its way. Whether it’s a wide-angle landscape or an intimate portrait, this camera will empower you with the flexibility to choose the perfect lens for every situation.</p> <p></p> <h2>Designed for Adventure</h2> <p>The α6700 is more than just a camera—it’s a reliable partner for all your creative expeditions. It sports a discreet but robust body, designed to withstand the demands of active shooting in a variety of environments without compromising on style or functionality.</p> <p></p> <h2>Seamless Video Capture</h2> <p>Are you a budding filmmaker or a seasoned videographer? The α6700 has you covered. Its advanced video capabilities promise not just stunning image quality, but an array of features that provide a smooth, professional videography experience.</p> <p></p> <h2>AI that Works for You</h2> <p>The α6700’s AI doesn’t just promise intelligence—it delivers. From smart subject recognition to predictive tracking, this is a camera that thinks with you and for you. It’s always one step ahead, ensuring you never miss that perfect shot.</p> <p></p> <h2>The World Is Your Studio</h2> <p>With the Sony α6700, your photography is bound by no limits. It invites you to explore, to experiment, and to express yourself in ways you never thought possible. It’s not just about taking photos—it’s about making art.</p> <p></p> <h2>Join the α Legacy</h2> <p>Be a part of something bigger. When you pick up the Sony α6700, you’re not just getting a camera—you’re joining a community of creators and innovators. You’re stepping into a legacy of photographers who believe in the power of a single frame to change the world.</p> <p></p> <h2>Act Now, Capture Forever</h2> <p>Don’t let life’s most precious moments slip away. With the Sony α6700, you’re investing in more than a camera; you're investing in memories that will last a lifetime. Seize the opportunity now. This isn’t just a purchase; it's an investment in your passion and future as a photographer.</p> <p></p> <h2>Order Your Sony α6700 Today</h2> <p>Ready to redefine your photography? Order your Sony α6700 now and start a journey that promises not just incredible photos and videos, but a transformed perspective on what it means to capture a moment.</p> <p></p> <p>The Sony α6700 is not just a camera—it’s your next step in the grand adventure of life and art. Don’t wait. Capture your world, your way, today.</p>

SONYA6700FE50F12GMX14

5/ 5

<p>Drawing from the technical foundation of the <a title="Discover the Sony A7 IV" href="https://www.mczdirect.com/gb/sony-a7-iv/-sony-a7-iv-mirrorless-camera--9703.html"><strong>A7 Mark IV</strong></a> and its 33MP sensor, the A7C II now incorporates an artificial intelligence chip to enhance its autofocus. This upgrade could position it as the go-to tool for street photographers wanting to leverage Sony's advanced technology in a body weighing just over 500g.</p> <p>It took three years for the much-anticipated successor to the A7C to emerge: the A7C II, a full-frame hybrid camera that retains the essence of the C series. It stands out with its compact body, lightness, and an offset rangefinder-style viewfinder, in contrast to the central viewfinders of models like the A7 and A9.</p> <p>Launched in 2020, the A7C was designed based on the Alpha A7 III, inheriting its 24MP sensor. In this fall of 2023, the A7C II naturally draws from the more recent A7 IV, adopting its full-frame Exmor R 33MP sensor and the pair of processors that make up the Bionz XR unit. Thanks to this powerful setup, despite a nearly 50% increase in pixels, the camera maintains the same sensitivity range as its predecessor, the A7C (100-51,200 ISO, which can be extended from 50 to 204,800 ISO).</p> <h2> </h2> <h2><strong>WHAT WE LOVE ABOUT THE SONY A7C II:</strong></h2> <ul> <li>A second-generation compact mirrorless camera, enriched with numerous improvements, including a new 33 MP sensor and a fast processor.</li> <li>Benefits from Sony's flagship technologies, notably a dedicated AI processor for focusing, derived from the A7R V.</li> <li>A revamped design with better ergonomics due to new buttons, optimized handling, and a tiltable LCD touchscreen.</li> <li>Powerful hybrid features for creators: 4K video at 60 frames per second, fast burst at 10fps with AF/AE, and extended sensor AF coverage.</li> <li>Technological innovations for exceptional content quality, including LUT support, improved stabilization, and remarkable low-light performance.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-1.png" alt="Sony A7C II photo" width="900" height="600" /></p> <p class="ed__cntnr is--sw"> </p> <h2><strong>SONY A7C II MIRRORLESS CAMERA IN BRIEF</strong></h2> <p>Boasting a compact design with notable improvements both inside and out, the second generation of the Sony Alpha A7C II mirrorless offers content creators impressive capabilities in a highly portable format.</p> <p>This latest generation upgrade from Sony's compact C series of hybrid Alpha cameras incorporates a 33-megapixel full-frame back-illuminated Exmor R CMOS sensor, identical to the A7 IV. The A7C II is also equipped with the BIONZ XR processor from the same generation as flagship devices, offering processing speeds 8 times faster than the previous model.</p> <p>Alongside these core features is the powerful AI processing unit from the <a title="Discover the Sony A7R V" href="https://www.mczdirect.com/gb/sony-a7r-v/-sony-a7r-v-body-professional-camera--10878.html"><strong>Sony A7R V</strong></a>, which manages subject recognition and tracking more effectively and accurately. Other significant upgrades include improved in-body stabilization, achieving up to 7 stops, and continuous shooting at rates of up to 10 frames per second with AF/AE tracking.</p> <p>Filmmakers can record in various formats up to 4K 60p (Super 35) and full-frame 4K at 30p, in 4:2:2 10-bit. Preset aesthetic profiles are now available, with the S-Log and S-Cinetone profiles, as well as LUT support for comprehensive advanced video performance.</p> <p>The A7C II's body has also been refined by Sony, with enhanced ergonomics featuring a 0.7x magnification EVF, new front and rear dials, an S&amp;Q dial, and an improved grip for better handling.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-2.png" alt="Sony A7CII photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II MAIN FEATURES</strong><strong>:</strong></h2> <ul> <li>High-resolution full-frame performance in a compact body.</li> <li>Capture of high-quality 33MP images thanks to the BSI Exmor R CMOS sensor.</li> <li>Powered by Sony's premium BIONZ XR image processing engine.</li> <li>High sensitivity and wide dynamic range (ISO 100 - 51200).</li> <li>Accurate color reproduction and natural skin tones.</li> <li>Integrated 5-axis image stabilization up to 7.0 stops for handheld shooting.</li> <li>Real-time autofocus, AI-powered, for fast and accurate tracking. Burst mode up to 10fps with AF/AE tracking.</li> <li>Recognition of humans, animals, birds, insects, cars, trains, and planes.</li> <li>Precise focusing in lighting conditions as low as EV-4 in dedicated AF-S mode.</li> <li>High-density hybrid AF with 759 phase-detection points.</li> <li>Continuous manual focus in AF-C/AF-S modes and focus bracketing up to 299 images.</li> <li>4K video at 60fps in Super35 format with 10-bit 4:2:2 recording.</li> <li>4K video recording at 30fps in full frame with 7K oversampling and full pixel readout.</li> <li>S-Cinetone image profiles for cinematic results.</li> <li>Log mode recording with LUT monitoring and LUT import.</li> <li>Inherits the auto framing feature from the Sony ZV-E1.</li> <li>Focus breathing compensation, AF assistance, and focus map for professional video.</li> <li>Active stabilization activation when used with Sony lenses.</li> <li>Compact and lightweight camera with dust and moisture-resistant design.</li> </ul> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-3.png" alt="A7C II Sony Photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II KEY FEATURES:</strong></h2> <h3>Professional Image Quality</h3> <p>The full-frame mirrorless Alpha 7C II camera is designed for professional photography. Thanks to its new 33MP backlit Exmor R sensor and Bionz XR processor, it covers a wide range of subjects. This cutting-edge technology offers high sensitivity and a broad dynamic range (ISO 100-51200, expandable to ISO 50-204800 for still images).</p> <p>Compared to the Alpha 7C, it incorporates a 5-axis optical image stabilization providing a 7.0 stop advantage, for precise detection and control of vibrations.</p> <p>Furthermore, the Alpha 7C II offers enhanced color reproduction for a more accurate white balance in challenging lighting conditions.</p> <h3> </h3> <h3>Advanced Autofocus Technology</h3> <p>The Alpha 7C II features Sony's most advanced technology, including an AI-based subject recognition system for real-time autofocus. This processing unit has 759 phase-detection points, covering 94% of the frame, and operates down to EV-4, facilitating easy shooting in low-light conditions.</p> <p>Thanks to its AI-driven technology, the device can identify a wide variety of subjects, from insects to humans. It can even track a subject's gaze, ensuring continuous focus on the eyes. And with continuous shooting up to 10 fps with AF/AE tracking, you'll never miss that perfect moment.</p> <h3>High-definition Video</h3> <p>The Alpha 7C II excels not only in photography but also in 4K video, providing creators with the tools needed for top-tier storytelling. It allows recording in 4K 60P in Super35 format, 4K 30P with 7K full-frame oversampling, and offers a color depth of 10 bits with a 4:2:2 color sampling. It also supports XAVC S-I and XAVC HS formats.</p> <p>Sony also makes post-production easier with various color profiles and LUT support. Features like auto framing, active mode image stabilization, breathing compensation, and AF assist make the Alpha 7C II a preferred choice for hybrid videographers.</p> <h3>Intuitive Handling</h3> <p>Following the popularity of touch controls introduced with the ZV-E1, the Alpha 7C II incorporates an intuitive user interface reminiscent of smartphone simplicity. Besides touch shooting, focusing, and tracking, you can also navigate the menu with a simple touch.</p> <p>Sony has also included an enhanced tilt screen, an XGA OLED viewfinder, and an additional front dial for a seamless user experience. Its compact design, improved grip, and resistance to dust and moisture make this device the ideal choice for photographers on the go.</p> <h3>Stay Connected</h3> <p>The Alpha 7C II offers multiple options to connect, create, and share your content. In terms of wireless connections, it integrates Wi-Fi and Bluetooth. It is compatible with the Creator's Cloud platform for collaborative production, file transfers, and remote control.</p> <p>Among the wired connections, there is a USB-C port, a micro HDMI port, a 3.5mm jack, and a multi-interface shoe for simplified connectivity with various accessories.</p> <h2> </h2> <h2>What is the difference between the Sony Alpha 7C and the Alpha 7CII?</h2> <p>The Alpha 7CII is a next-generation camera offering significant upgrades, reflecting the best of Sony's technology. While the Alpha 7C was equipped with a 24.2 MP sensor and a BIONZ X processor, the Alpha 7CII features a 33 MP sensor and an enhanced BIONZ XR processor.</p> <p>The Alpha 7CII also benefits from an increased stabilizer advantage, moving from 5.0 stops to 7.0 stops, AI-based subject detection, an expanded range of video features, and improved ergonomics.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-4.png" alt="Sony alpha a7C II photo" width="900" height="600" /></p> <h2><strong>Sony A7C II vs Sony A7C</strong></h2> <p>The new Sony A7C II showcases significant improvements over the original A7C in key areas such as resolution, processing power, autofocus, and video capabilities. It features a superior 33MP sensor, compared to the previous A7C's 24MP sensor, delivering more detailed images and larger print capabilities. The A7C II also integrates a faster BIONZ XR processor and a dedicated AI unit for advanced subject tracking and recognition, surpassing the earlier model. The autofocus is enhanced with 759 phase-detection points and reliable eye and subject tracking for both humans and animals.</p> <p>In terms of video, the A7C II offers oversampled 4K 30p, 4K 60p in Super 35mm, and 1080p slow motion at 120fps, outclassing the A7C's 4K 30p. With these improvements in image quality, performance, and intelligent features, the A7C II presents marked advancements in both photo and video over its predecessor. However, it still retains the same compact, lightweight, and weather-resistant body, ideal for versatile videographers and photographers on the move.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A7CR</strong></h2> <p>The Sony A7C II and <a title="Discover the Sony A7CR" href="https://www.mczdirect.com/gb/sony-a7cr/-sony-a7cr-body-black--11949.html"><strong>A7CR</strong></a> are two powerful and compact options among Sony's growing lineup of full-frame mirrorless cameras. The A7C II delivers optimal resolution with its 33MP sensor, whereas the A7CR stands out with a more robust 61MP sensor. The latter is particularly advantageous for demanding applications like landscape, architecture, or product photography where detail precision is paramount.</p> <p>Both models benefit from 5-axis stabilization, fast BIONZ XR processors, and dedicated AI tracking. In terms of ergonomics, the A7CR adopts the intuitive touch interface first introduced on the A7C II. The A7CR also has a slight edge in speed with 8fps continuous shooting versus the A7C II's 10fps.</p> <p>Their video capabilities are very similar, offering 4K at 60fps for both models. However, the A7CR differentiates itself with a redesigned grip and design optimized for portability. For photographers seeking exceptional image quality in a very compact form, both cameras impress, with the A7CR leaning more towards maximum photo resolution.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A7IV</strong></h2> <p>Both the Sony A7C II and Sony A7IV are full-frame mirrorless cameras, but they cater to distinct needs. The A7C II features a 33MP sensor, 7-axis image stabilization, and a compact design, making it perfect for leisure or travel photography. It also supports 4K video at 60fps.</p> <p>On the other hand, the A7IV is typically more robust and geared towards professionals, offering advanced features often at a higher price point. Both have comprehensive autofocus systems, but the A7C II boasts 759 focus points, unlike the A7IV. Your choice between the two will likely hinge on your specific requirements: the A7C II for its portability and the A7IV for professional use.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A6700</strong></h2> <p>The full-frame Sony A7C II and the APS-C format <a title="Discover the Sony A6700" href="https://www.mczdirect.com/gb/sony-alpha-6700/-sony-alpha-6700-body--11611.html"><strong>Sony A6700</strong></a> are two compact and potent options from Sony's mirrorless lineup. The A7C II offers peak resolution with a 33MP sensor, while the A6700 features a 26MP APS-C sensor capable of delivering oversampled 4K 60p video. Both models benefit from the fast BIONZ XR processors, but the alpha A7C II stands out with a dedicated AI processor for advanced real-time eye, face, and body tracking.</p> <p>The A6700 offers 5-axis stabilization and slightly faster burst shooting at 11 frames per second, compared to the A7C II's 10fps. In summary, both cameras deliver professional-grade performance and features in compact, weather-sealed bodies, perfect for versatile photographers and videographers. The A7C II leans more towards high-resolution shots while the A6700 stands out for its high-speed stabilized shooting and 4K video capabilities.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-5.png" alt="Sony alpha 7c II photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II REVIEW</strong></h2> <p>There's never been a more opportune time to delve into visual storytelling thanks to devices like the Sony A7C II. This model offers content creators advanced hybrid capabilities. It incorporates the technology of Sony's high-end devices within a compact, portable body, benefiting from both internal and aesthetic enhancements.</p> <p>A high-resolution 33MP CMOS sensor is paired with Sony's swift BIONZ XR processor, and these key components are bolstered by the now renowned AI processor, managing subject recognition and AF tracking. These combinations unlock new possibilities in photography and video, delivering faster overall performance, improved image quality, and optimized autofocus.</p> <p>This black version of the A7C II is joined by a silver variant, as well as a new ultra-high-resolution A7CR in both black and silver. The choice between these models will depend on your content style: the R version leans more towards photography, while the standard A7R II is a thoroughbred hybrid camera, excelling in both video and photography.</p> <p>Turning back to the Sony A7C II, it provides much more than just technological advancements. Many new features await discovery, aiding in the creation of compelling content, such as enhanced 5-axis stabilization and software functionalities like automatic framing, active stabilization, and breathing compensation, to name just a few.</p> <p>All these enhancements and many more make this device a comprehensive and high-performing camera, ready to elevate your content and open new horizons for your visual narratives.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-6.png" alt="Alpha a7c II exemple photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II FAQ</strong></h2> <h3>Does the Sony A7C II have image stabilization?</h3> <p>Yes, the A7C II is equipped with 5-axis image stabilization that offers up to 7 stops of compensation for sharp handheld shots.</p> <h3>What are the video capabilities of the A7C II?</h3> <p>The A7C II can shoot in 4K up to 30 fps with full pixel readout in Super 35mm format. It is also capable of recording videos in Full HD at rates up to 120 fps for smooth slow motion.</p> <h3>How does the autofocus system of the A7C II perform?</h3> <p>With 759 phase-detection AF points covering 94% of the image area, the A7C II offers excellent autofocus capabilities. It also has advanced subject tracking powered by AI.</p> <h3>What battery life can I expect from the Alpha A7C II?</h3> <p>Sony rates the battery life of the A7C II at about 540 shots using the rear LCD and 440 shots with the EVF, based on CIPA standards. These figures may vary depending on shooting conditions.</p> <h3>Does the A7C II have a fully articulating rear screen?</h3> <p>Yes, the A7C II's 3-inch touchscreen LCD is fully articulating, allowing for flexible viewing angles during shooting or playback.</p> <h3>Is the A7C II weather-sealed?</h3> <p>Yes, its magnesium alloy body is dust and moisture-resistant, making the A7C II suitable for outdoor use in various conditions.</p> <h3>How does the A7C II connect to smartphones or computers?</h3> <p>The A7C II features WiFi, Bluetooth, and USB-C connectivity for wireless or wired image transfer and remote control functions.</p> <h3>What types of memory cards are compatible with the A7C II?</h3> <p>The A7C II has a slot for UHS-II SD card compatible with SD, SDHC, SDXC, Memory Stick PRO Duo, and Memory Stick PRO-HG Duo cards.</p> <h3>Is the A7C II full-frame?</h3> <p>Yes, the A7C II features a full-frame sensor, not an APS-C, offering high resolution with shallow depth of field capabilities.</p> <h3>How compact is the Sony A7C II?</h3> <p>The A7C II weighs only 509g and has dimensions of 124 x 71 x 60mm, making it very compact and lightweight for a full-frame camera. It's easy to carry.</p> <h3>Is the Sony A7C II worth the purchase?</h3> <p>With its versatile hybrid features, exceptional image quality, and compact design, the A7C II offers great value for enthusiasts and professionals looking for advanced capabilities in a portable body.</p> <h3>How much does the Sony A7C II cost?</h3> <p>Prices may vary based on availability, but the A7C II body should be available at the best prices on our website. Kits including lenses may cost more.</p> <h3>What is the resolution of the Sony A7C II?</h3> <p>The A7C II is equipped with a 33-megapixel full-frame sensor, delivering high-resolution images.</p> <h3>How many frames per second can the Sony A7C II shoot?</h3> <p>The A7C II can shoot bursts of up to 10 fps with autofocus and auto exposure enabled, making it ideal for action shots.</p> <p> </p>

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<p>After 5 years of service, the <strong>Sony Alpha 7S III (A7S III)</strong> full-frame mirrorless camera takes the place of its predecessor. It specializes in video and strives to make a name for itself in this field by offering 4K UHD at 120 fps and a novel viewfinder.</p> <p>The Alpha 7S II (A7S II) blew out its fifth candle before being replaced by the Alpha 7S III (A7S III). Anonymous sources finally got it right by announcing the renewal of Sony's dedicated video camera, after several rumors and quite a few false ones. The Alpha 7S III (A7S III) comes with features that were introduced in the <a title="Discover the Sony A7R IV" href="https://www.mczdirect.com/gb/sony-alpha-7r-iv/-sony-alpha-7r-iv-body-2-years-warranty--5293.html"><strong>A7R IV</strong></a> in 2019.</p> <p>The <strong>Sony Alpha 7S III (A7S III)</strong> improves on the original without going overboard. While Sony claims to have "changed everything" from the processor to the sensor, many elements are comparable. The 12.1-megapixel full-frame sensor is still there, as is a maximum ISO 409,600 for stills.4K UHD is now the standard recording format, and 8K is off the table.</p> <p>Sony is skipping high definition, unlike Canon, which now offers 8K with its new 24x36 hybrid, the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>EOS R5</strong></a>. In the fall of 2019, it was Panasonic that offered a Lumix S1H in 35mm format. The latter's sensor can reach 6K thanks to its huge cooling system, which faces demanding productions despite its 35mm format.</p> <p>Sony, on the other hand, is launching the Alpha 7S III (A7s III) in an aggressive frame with no intention of stopping. If the definition of the sensor is restricted, Sony claims several advantages in return.</p> <p>The A7S III uses the Sony VG-C4EM grip dedicated to <a title="Discover the Sony A1" href="https://www.mczdirect.com/gb/sony-a1/-sony-a1--8286.html"><strong>Sony A1 (A1)</strong></a>, <a title="Discover the Sony A7 IV" href="https://www.mczdirect.com/gb/sony-a7-iv/-sony-a7-iv-mirrorless-camera--9703.html"><strong>A7 IV (A7IV)</strong></a>, A7R IV (A7RIV) and <a title="Discover the Sony A9 II" href="https://www.mczdirect.com/gb/sony-alpha-9-ii/-sony-alpha-a9-ii-body-2-years-warranty--5760.html"><strong>A9 II (A9II)</strong></a> mirrorless cameras. The grip can accept one or two NP-FZ100 batteries and also acts as a battery charger when connected to the camera via the body's USB port.</p> <p>Noise and low-light handling should be excellent; due to the increased pixel readout speed, rolling shutter is limited.</p> <p>Also, with <strong>4K UHD resolution</strong> reaching 600 Mbps or 120 frames per second, eye and face tracking autofocus is included. Sony also has another ace up its sleeve: a 9.44 million-dot electronic viewfinder !</p> <h2><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-echantillon.jpg" alt="Photo test with the Sony A7S III" width="900" height="600" /></h2> <p> </p> <h2 class="p1"><strong>WHAT ARE THE MAIN FEATURES OF THE SONY A7S III HYBRID CAMERA?</strong></h2> <p>The <strong>Sony A7S III</strong> is a high-end mirrorless camera that offers many advanced features and capabilities in a compact, lightweight body. Among the A7S III's top features, here are the top 10:</p> <ul style="list-style-type:circle;"> <li>Beautiful 4K video at 120p in 10-bit 4:2:2 internal for unlimited creative possibilities without overheating.</li> <li>Premium image quality with native ISO 80-102,400, expandable to ISO 40-409,600, for optimal low-light performance when shooting video or stills.</li> <li>Increased dynamic range of 15+ stops, bringing out details even in high contrast scenes.</li> <li>The all-new 12.1MP full-frame back-illuminated Exmor R sensor is combined with the powerful BIONZ XR image processor for exceptional performance and speed.</li> <li>Faster, more accurate video autofocus with Hybrid AF, featuring 759 phase-detection AF points, 92% coverage and enhanced real-time eye AF.</li> <li>New XAVC-HS (H.265) and XAVC-S-I (All-I) codecs, 16-bit RAW data output, S-Log profile.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with new active mode.</li> <li>New touch menu system, variable angle display and 9.44 million dot OLED Tru Finder.</li> <li>Dual card slot compatible with high speed CFexpress Type A/ UHS-II card.</li> <li>Improved connectivity with 5GHZ wifi connection and full-size HDMI port.</li> </ul> <p>The new Sony Alpha 7S III is a lightweight camera that goes beyond expectations. The imaging strengths are supported by a few changes in the physical design, including an LCD screen with a side-aperture joint for better image quality as well as an impressive 9.44m dot OLED electronic viewfinder!</p> <p>Not only does this camera have two slots to store your files on CFexpress Type A or SD UHS II memory cards, but it also promotes heat dissipation so you can shoot continuously without worrying about slow performance due to slow storage speeds, as other models can experience before their buffer fills up completely.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-de-photo.jpg" alt="Portrait photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY A7S III MIRRORLESS CAMERA:</strong></h2> <ul> <li>Stunning 4K video at 120p in 4:2:2 10-bit for <strong>unlimited creative possibilities</strong> without overheating.</li> <li>Outstanding image quality with native ISO 80-102,400, expandable to ISO 40-409,600 for optimal low-light performance.</li> <li>The all-new Exmor R sensor, combined with the powerful BIONZ XR image processor, delivers exceptional performance and speed.</li> <li>More precise autofocus in both stills and video with 759 phase-detection AF points to capture every movement.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with a new active mode for crisp videos and photos.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-photo.jpg" alt="Food photography with the Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>12.1 MP EXMOR RS BSI CMOS SENSOR AND BIONZ XR IMAGE PROCESSOR</strong></h2> <p>Sony has introduced its latest full frame mirrorless camera, the Sony alpha 7s III. With an impressive 12MP sensor and a redesigned Exmor RS back-illuminated design for improved clarity and noise reduction at high sensitivities up to ISO 102400, this new model is sure to be another hit from one of Japan's electronics leaders!</p> <p>The Sony A7S III ( A7S3 ) is an <strong>incredible camera</strong> that will take your photography to the next level.</p> <p>Not only does it have a faster sensor than its predecessor, but with improved BIONZ XR processing power and a reduced rolling shutter of 3x or 8x faster to turn information into images - this Sony body can shoot at 10 fps continuously for 1000 uncompressed raw files.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-essai-photo.jpg" alt="Example of a photo taken with the Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>4K 120P UHD VIDEO, 10-BIT 4:2:2 INTERNAL RECORDING ON THE SONY ALPHA 7S III</strong></h2> <p>Filming in 4K UHD with frame rates up to 120p is possible and easy.</p> <p>You can also record using full 1:1 pixel playback with no binning, as well as 10-bit sampling for even more tonality on your recordings or flexibility in post-production when shooting externally via the HDMI A port in 16-bit raw HQ video quality.</p> <p>The <strong>Sony Alpha 7S3</strong> is a mirrorless camera that offers both high quality and low bit rate coding. The first codec developed for this model was XAVC SS, which uses HEVC/H.265 to retain more detail at smaller sizes while providing good performance when shooting video at bit rates up to 600 Mb/s!</p> <p>In addition, two other types have been created: One, XavcHS, is an intra-frame format capable of capturing amazing footage even on low-power devices; the other, called S-I, works best with higher capacity storage media such as SSDs or hard drives.</p> <p>Sony's new A7S III ( A7S3 ) is an incredible mirrorless camera that shoots at 120 frames per second (fps) and offers 4x slow motion video recording capabilities.</p> <p>This means you can record high-quality, slow-motion footage of your favorite moment with friends or family, then edit it in 30p at incredible speeds!</p> <p>Also, if there are gaps between moments when capturing things on the fly, such as driving through a beautiful landscape, this option gives us enough time to not miss anything by cutting what was being recorded just before something naturally happens without any interruption to the shoot, allowing for smoother cuts when putting a piece together after editing.</p> <p>The Sony 7 S III is a mirrorless camera that can record in the <strong>highest quality video format</strong>, 4K. It also has <strong>no time limit for recording</strong> and will never shut down while you're working on a long project, nor will it take note of any overheating!</p> <p>The Sony Alpha 7S3 is a reasonably priced, customizable digital <strong>camera for professionals</strong> who want to take their digital photography to the next level.</p> <p>With extensive controls for color, gamma levels as well as black level, this camera gives users the flexibility they need when it comes to capturing footage on set or in nature without compromising quality!</p> <p>S-Cinetone offers healthy skin tones with distinct colors that match those seen on professional film cameras like VENICE.</p> <p>So you can be sure your work will always look hot - even if it's being filmed by someone else's pointy object.</p> <p>The new Sony Alpha 7S III is the best camera in the Sony lineup.</p> <p>It offers a color profile that produces natural midtones and soft colors. It also has well controlled highlights so you can enjoy all that S-Log2 gives to your video signal while being able to produce high quality footage even after post production with REC709 or Log C gamma curves if needed.</p> <p>The Sony A7S III is the world's most advanced video production camera. It gives professional filmmakers and photographers the tools to produce movies that were previously impossible.</p> <p>This revolutionary Sony alpha body can record in the traditional Log Gamma (HLG) format as well as in the BT2020 color space that offers an extended dynamic range of over 15 stops to capture every detail from dark shadows to highlights without any skips or gaps, thanks to its wide 6-axis stabilization system that gives you true cinematic videography capabilities, even when you're mounting telescopes !</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-photo-echantillon.jpg" alt="Photoshoot with the Sony A7S III mirrorless camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>FAST MIRRORLESS AF SYSTEM</strong></h2> <p>The Sony Alpha 7S3 is the latest and greatest mirrorless camera from Japan's favorite brand. Featuring a fast Hyper-Z AF system, this Sony alpha body has 759 phase detection points that can focus on anything in less than 2 seconds with incredible accuracy, even if you're shooting video or stills using up to 6 EV of sensitivity.</p> <p>The Sony A7S III is a camera that can track moving subjects and has AI-based tracking, making it perfect for action photography.</p> <p>It also features real-time eye autofocus, so you don't have to worry about missing the shot when shooting portraits of humans or animals.</p> <p>The Sony Alpha A7S III is a game changer for anyone looking to take their photography to the next level.</p> <p>This full-frame mirrorless camera features an incredible sensor and the latest technologies that will allow you to focus faster and easier than ever.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-essai.jpg" alt="Photo test with the Sony alpha 7S 3" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>5-AXIS STEADYSHOT INSIDE IMAGE STABILIZATION IN SONY MIRRORLESS CAMERAS</strong></h2> <p>The Sony A7S III is an impressive camera! It has a 5.5-stage stabilization system, which allows you to take pictures without worrying about them being blurred due to shaking and to shoot handheld photos or videos using suitable lenses, such as telephoto lenses for wildlife photography.</p> <p>The Sony A7SIII ( A7S3 ) offers a variety of features that make this camera perfect for any photographer. You can use it to <strong>shoot landscapes</strong>, macros, and high-magnification events, such as concerts or wildlife photos, without worrying about stability issues, especially because you can always rely on the 5-axis, even when using third-party lenses with built-in stabilization features.</p> <p>The Sony A7S III is the latest in a line of <strong>high-quality professional cameras</strong>. It features an active IS mode that allows for even smoother footage right out of the box, with additional stabilization methods for videographers who need it most!</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-7-s-III-photo-essai.jpg" alt="Sony A7S III test foodphotography" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY BODY DESIGN AND CONNECTIVITY</strong></h2> <p>The Sony Alpha 7S III (A7SIII) is a camera with an impressive Tru-Finder QXGA OLED viewfinder with a high resolution of 9.44 million dots and 0.9x magnification for exceptionally clear, crisp eye-level viewing from anywhere in the frame, anytime!</p> <p>This viewfinder also features dedicated high-quality 120 fps settings to make it easy to render motion for both you and the captured images, thanks to its physical design.</p> <p>Its long 25mm eyepieces offer a 41° angle of view, giving it a wider perspective while providing clearer images than most traditional cameras today, without sacrificing too much detail or clarity when zooming in on particular areas of each shot, which is especially great if they're right next to each other.</p> <p>The Sony 7 S III is a camera specifically designed for videographers, with features that make it easy and comfortable to use for self-recording.</p> <p>The side-opening LCD screen allows you to work high or low without having to let go of the wheel when working on location; it also has a front-facing hinged position, perfect for vlogging or other self-recording needs!</p> <p>This touchscreen feature makes navigating settings very intuitive, so they are quickly accessible by touch, instead of fumbling around trying to figure out the menus in general terms.</p> <p>The Sony A7SIII is one of the top cameras for those who still want to use cards. It has a dual CFexpress Type A or SD memory card slot and can be configured to suit your needs in terms of files saved, so you can have plenty of storage space without worrying about running out at any time!</p> <p>Like all good things, there are also drawbacks; remember that unless both slots were designed specifically for high-speed transfers (U HS II), only standard formats will work here - so make sure that's what matters most before you buy this baby ;)</p> <p>For those who like to get creative with their video shooting, the Sony Alpha 7S3 has a more intuitive menu system and improved features. For example, it's easier for you to set up different workflows or select settings that go perfectly with the video recording mode, but also with on-board photography!</p> <p>Sony's latest A7SIII is a beautifully designed camera that will last for years of shooting. Its magnesium alloy chassis provides rigidity, durability and stability while remaining lightweight thanks to improvements in its lens mount design. It also offers more comfort with a flexible grip at any angle.</p> <p>The Sony 7 S III is weather sealed to protect it from the rigors of harsh conditions. The battery cover and terminal covers are also sealed, ensuring that your camera can withstand whatever Mother Nature throws at it!</p> <p>The Sony Alpha 7S III ( A7S3 ) is a game changer in video production. It features high capacity NP-FZ100 rechargeable lithium-ion batteries that provide up to 510 shots and 80 minutes of recording time per charge, whether you're using the viewfinder or the rear LCD screen, making this camera perfect for any type of shooting!</p> <p>The Sony 7 S III mirrorless feature a full-size HDMI port, which is ideal for connecting to external recorders.</p> <p>The Sony A7S 3 is a camera with 3.5mm external headphone and microphone ports, which allows for better control of audio recording when using compatible equipment such as wireless headsets or shotgun mics.</p> <p>The Sony A7SIII from Sony is an excellent mirrorless digital camera for those who want the best of both worlds. It can be used with a shotgun mic or an XLR input mic, and it offers clearer recording sound because it sends digital signals instead of analog.</p> <p>The Sony Alpha 7S III is a camera with built-in Wi-Fi, which allows you to connect wirelessly and share images directly from the camera. This feature also allows you to remotely control your shots, which is perfect when you want instant review.</p> <p>The Sony A7S III mirrorless camera offer three different connectivity options, including two USB Type-C ports that can be paired with an optional Ethernet wired LAN adapter for 1000BASE-T speed Internet access or remote shooting.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-essai.jpg" alt="Shooting with the new Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ON THE SONY A7S III CAMERA</strong></h2> <p>The Sony a7S III is the <strong>ultimate professional video camera</strong>. It is packed with features and its performance has been designed to meet your needs as an aspiring videographer or photographer looking for the latest technology in this field.</p> <p>The Sony A7S III is a complete camera, perfect for professional content creators. The body has been ergonomically designed with a better grip, a fully articulated LCD screen and waterproofing capabilities to provide you with high quality images or videos, no matter what type of production!</p> <p>With the addition of color profiles as well as new sensor and processor components included in this hybrid tool, there's not much else to do when you have access to these tools at your disposal, giving users total control over their final product without sacrificing anything along the way.</p> <p>The new Sony Alpha 7S III is an impressive mirrorless digital camera with a long list of upgrades.</p> <p>Users can enjoy faster data recording, better image stability and CF Express card compatibility thanks to its many renovations.</p> <p>With the Sony A7 S III, you can enjoy smoother videos and sharper images thanks to the sensor shift technology and anti-shake stabilization.</p> <p>This Sony camera also features intelligent active video cropping to bring your content into focus no matter where it is on the screen.</p> <p>The Sony A7S III is a camera designed <strong>for professional content creators</strong> looking to get the most out of their skills. It features 759 phase detection AF points with 90% coverage, Eye autofocus that can track humans or animals, and real-time video tracking, making it easier than ever to focus while shooting!</p> <p>Whether you're an enthusiast trying to capture something on film through creativity alone - or someone at the top of their game wanting nothing more than perfection in every image captured - we know this latest advancement will be a new love when used professionally.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-exemple.jpg" alt="example of photoshoot with Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>IS THE SONY ALPHA 7S III A PROFESSIONAL CAMERA?</strong></h2> <p>The Sony a7S III is a full frame mirrorless camera that was released in July 2020. The camera is aimed at professional photographers and videographers who need a high quality camera for stills and video.</p> <p>The a7S III has a 12.1-megapixel sensor and can record 4K video at up to 120 frames per second. It also has 5-axis image stabilization and an extended ISO range of 100 to 102400.</p> <p>In terms of build quality, the a7S III is made of magnesium alloy and is weather sealed to protect it from dust and moisture. The camera also has a large, high-resolution touchscreen and two SD card slots.</p> <p>Overall, the Sony a7S III is a great choice for professional photographers and videographers who need a high-quality camera and camcorder.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s3-exemple-phto.jpg" alt="Macro photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHICH BATTERY GRIP WORKS WITH THE SONY A7S III?</strong></h2> <p>The Sony VG-C4EM vertical grip is an optional accessory that can be added to the Sony A7S III camera.</p> <p>It allows for more comfortable shooting in a vertical orientation and also provides an additional battery, increasing the camera's shooting performance.</p> <p>The grip is made of durable magnesium alloy and is resistant to dust and moisture, making it ideal for use in harsh environments. It also features a built-in shutter release, AF-ON button, AE lock button and multi-selector joystick for easy operation.</p> <p>With its rugged construction and convenient controls, the Sony VG-C4EM vertical grip is an ideal choice for photographers who want to get the most out of their Sony A7S III camera.</p> <p class="p1"><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s-3-exemple-phto.jpg" alt="Photo shoot with the Sony alpha 7S III" width="900" height="600" /></p> <p class="p1"> </p> <h2 class="p1"><strong>HOW LONG CAN IT FILM?</strong></h2> <p>The Sony A7s III is a powerful and versatile digital camera that offers many features to amateur and professional photographers.</p> <p>One of the most impressive features of the A7s III is its video recording capability. With no limit on recording time, the A7s III allows users to capture high-quality video footage for an unlimited amount of time.</p> <p>This makes it an ideal camera for event photographers and videographers who need to capture long-lasting events, such as weddings or concerts.</p> <p>In addition, the A7s III's 4K video resolution ensures that users will be able to produce high-quality video that can be enjoyed on a variety of devices.</p> <p>Whether you're a professional videographer or an amateur photographer, the Sony A7s III is a great choice for anyone who wants to capture beautiful video.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s3-exemple-photo.jpg" alt="Wildlife photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WILL BE THE PERFORMANCES OF THIS DEVICE IN ASTROPHOTOGRAPHY?</strong></h2> <p>The Sony A7SIII is an excellent choice for astrophotography thanks to its exceptional low-light performance.</p> <p>With its 12.1 megapixel sensor, it is capable of capturing a large amount of detail and producing stunning images.</p> <p>However, due to its lower megapixel count, users may feel limited to smaller prints or reduced results when cropping.</p> <p>Ultimately, it all depends on how you shoot and what you want the end result to be.</p> <p>For example, if you want to make large prints or crop your photos, you might consider a camera with a higher megapixel count.</p> <p>On the other hand, if you're content with small prints or don't plan to crop your images, the Sony A7SIII will produce stunning results that you'll be proud to display.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s3-essai-photo.jpg" alt="Sony a7S III rear view" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>HOW DOES THIS CAMERA'S LOW-LIGHT PERFORMANCE COMPARE TO THE A6600 AND A7III?</strong></h2> <p>Low light photography has always been a bit of a challenge, but with the advent of new technologies, it has become easier to achieve excellent results even in very low light conditions.</p> <p>The Sony A7S III is a camera specifically designed for low light photography, and it excels in this area thanks to its large photosites and low pixel count.</p> <p>In fact, the larger pixels and lower signal-to-noise ratio allow the A7S III to capture more detail in low-light scenarios than other cameras.</p> <p>This makes it an ideal choice for photographers who want to be able to shoot in any lighting condition.</p> <p>Whether you're shooting a wedding in a dimly lit church or trying to capture the night sky, the A7S III will help you get the best results possible.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7-s-3-essai-photo.jpg" alt="Sony alpha 7S III, view of the control buttons" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>3 REASONS TO BUY THE SONY A7S III CAMERA</strong></h2> <p>The Sony Alpha 7S III is a professional mirrorless camera that offers excellent image quality, 4K video recording and fast autofocus. It's one of the most popular cameras on the market, and it's easy to see why. Here are three reasons to buy the Sony A7S III camera:</p> <p>1. Image Quality. The Sony A7S III produces stunning images, thanks to its full-frame sensor and advanced image processing.</p> <p>2. 4K video recording. The Sony A7S III can record 4K video at up to 60 frames per second for smooth, detailed footage.</p> <p>3. Fast autofocus. The Sony A7S III features advanced autofocus technology that makes it easy to track moving subjects.</p> <p>If you're looking for a high-end camera with excellent image quality, 4K video recording and fast autofocus, the Sony A7S III is a great option.</p>

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<p>The Alpha 7 III (A7 III) is being replaced by the Alpha 7 IV (A7 IV) after more than 3 years of outstanding and trustworthy performance. Among the changes, the sensor has been upgraded, while several photo and video capabilities have been improved.</p> <p>Photographers have been waiting for this camera (photo video) for a long time, and it is finally here. The Sony Alpha 7 IV (A7 IV) is the long-awaited sequel to the popular Sony Alpha 7 III and features an updated spec sheet.</p> <p>On the program: a dual Bionz XR processor, a new 33 megapixel sensor, a revamped autofocus module with artificial intelligence, and a strengthened video component with 4:2:2 10-bit internal recording</p> <p>The competition is readying its weapons in the opposite corner, where the Alpha 7 IV (A7 IV) and the opposition are battling it out.</p> <p>The <a title="Discover the Canon EOS R6" href="https://www.mczdirect.com/gb/canon-eos-r6/-canon-eos-r6-body-2-years-warranty--6396.html"><strong>EOS R6</strong></a> is an example at Canon, while Nikon has introduced the <a title="Discover the Nikon Z6 II" href="https://www.mczdirect.com/gb/nikon-z-6ii/-nikon-z6-ii-body--8281.html"><strong>Z6 II</strong></a> and the Z6 first. Panasonic's Lumix S1 and Lumix S5 are also strong prospects.</p> <p>It is difficult to find a direct equivalent of the Alpha 7 IV (A7 IV) among small APS-C or micro 4/3 sensors.</p> <p>However, we can mention the Fujifilm XT4, the Olympus OMD EM1 Mark III or the Lumix GH6 as alternatives.</p> <p>The Sony a7 IV digital camera sets the standard for modern <strong>full frame cameras</strong>.</p> <p>Its superb 33MP still image quality, 4K 60p video capture, improved ergonomics and lightning-fast sharing features make it <strong>ideal for today's photographers and filmmakers</strong>.</p> <p>With a focus on versatility and performance, the Sony a7 IV is sure to impress anyone who picks it up.</p> <p>Sony has once again raised the bar for what a full-frame camera can be, and the Sony a7 IV is sure to be a hit with professionals and enthusiasts alike.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a-7-iv-photo-exemple.jpg" alt="Photo test with the Sony A7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>INTRODUCING THE SONY A7 IV: A NEW STANDARD IN FULL-FRAME CAMERAS</strong></h2> <p>Sony has just announced the latest addition to its Sony a7 line of full-frame cameras, the Sony a7 IV.</p> <p>The Sony a7 4 is a major evolution of its predecessor, the Sony a7 III, and sets a new standard for full frame cameras.</p> <p>The Sony alpha7 IV is packed with features that serious photographers will love, including a new 33-megapixel sensor, in-body 5-axis stabilization, 4K video recording, and more.</p> <p>With its fast autofocus system and powerful image processing capabilities, the Sony a7 IV is sure to appeal to professional photographers and enthusiasts alike.</p> <p>Sony has once again raised the bar for what a full-frame camera can be.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a7-iv-photo-exemple.jpg" alt="sony a7iv photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: VERSATILE AND POWERFUL</strong></h2> <p>The Sony a7 4 is a versatile and <strong>powerful full-frame camera</strong> that will appeal to a wide range of photographers.</p> <p>With its new 33 megapixel sensor, built-in 5-axis stabilization, 4K video recording and fast autofocus system, the Sony a7 IV is capable of capturing stunning photos and videos.</p> <p>Whether you're a professional photographer or an enthusiastic amateur, the Sony alpha7 IV is sure to impress.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a-7-4-photo-exemple.jpg" alt="example of photo taken with the Sony alpha 7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: A STEP FORWARD FROM THE SONY A7 III</strong></h2> <p>Sony's a7 IV is the latest revision of its popular a7 mirrorless camera line.</p> <p>The a7 4 features several improvements over its predecessor, the a7 III, including a new sensor design, an updated autofocus system and 4K video recording.</p> <p>Perhaps the most significant change is the new sensor design, which Sony says improves image quality and low-light performance.</p> <p>The updated autofocus system includes eye tracking for stills and video, as well as improved subject tracking.4K video recording is now available at up to 60 frames per second, with full-frame oversampling for better image quality.</p> <p>Sony has also included HLG (hybrid log gamma) support for HDR video playback on compatible TVs.</p> <p>Overall, the Sony a7 IV is a minor but significant upgrade over the previous model and should appeal to anyone looking for a <strong>high-quality mirrorless camera</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-alpha-7-4-photo-exemple.jpg" alt="Sony A7 IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: PERFECT FOR PROFESSIONAL PHOTOGRAPHERS</strong></h2> <p>The Sony A7 IV is a high-end camera that is <strong>perfect for professional photographers</strong>.</p> <p>It has a full-frame sensor, which makes it ideal for capturing detailed images. The camera also has 4K video recording capabilities, making it perfect for filmmakers.</p> <p>In addition, the Sony Alpha7 IV features a 5-axis image stabilization system, which helps reduce blur and shake when shooting video or taking photos.</p> <p>The Sony A7 4 is a great camera for anyone who wants <strong>to take stunning photos</strong> or videos.</p> <p>It's well worth the price and will take your photography to the next level.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-alpha-7-4-photo-exemple.jpg" alt="Sony a7iv photography example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: AN EXCELLENT CHOICE FOR ENTHUSIASTS</strong></h2> <p>The Sony a7 IV is an excellent choice for photography enthusiasts.</p> <p>It is a full-frame camera with 33 megapixel resolution and Sony's latest generation BIONZ X image processor.</p> <p>The camera also features 5-axis in-camera stabilization, which is ideal for low-light photography and video shooting.</p> <p>Overall, the Sony a 7 IV is a great choice for enthusiasts who want a high-quality camera that can <strong>capture beautiful images and videos</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a-7-4-photo-exemple.jpg" alt="Sony alpha 7 IV photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV AGAINST THE COMPETITION</strong></h2> <p>Sony has included a few new features that distinguish the a7 IV from its predecessors, such as a variable angle LCD and a built-in intervalometer. But how does the a7 IV stack up against the competition?</p> <p>On paper, the a7 IV looks like a strong contender in the full-frame mirrorless camera market.</p> <p>However, it remains to be seen how it will perform in real world conditions. Sony's autofocus system is impressive, but it will have to contend with Canon's Dual Pixel CMOS AF and Nikon's Z6/Z7 mirrorless AF systems.</p> <p>The a7 4's 4K video capabilities are also impressive, but it will have to compete with the likes of the Panasonic GH6 and Sony a9 II if it is to be considered a top-tier video camera.</p> <p>And while the a7 IV's price is relatively high, it's still significantly cheaper than the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>Canon EOS R5</strong></a> and <a title="Discover the Nikon Z9" href="https://www.mczdirect.com/gb/nikon-z9/-nikon-z9-mirrorless-camera--9699.html"><strong>Nikon Z9</strong></a>.</p> <p>Only time will tell how the Sony alpha 7 4 will fare against its competitors, but there's no doubt that it's a <strong>powerful and versatile camera</strong> that has a lot to offer photographers and filmmakers.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7-4-photo-exemple.jpg" alt="Sony A7IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHY THE SONY A7 IV IS THE BEST FULL FRAME CAMERA ON THE MARKET?</strong></h2> <p>The Sony a7 IV is the <strong>best full-frame camera</strong> on the market for a number of reasons.</p> <p>First, it has an incredible autofocus system that can track subjects with ease.</p> <p>Second, it has 4K video capabilities, allowing you to capture stunning footage.</p> <p>Third, its low-light performance is superb, thanks to its large sensor and fast aperture lenses.</p> <p>Finally, it's extremely lightweight and portable, making it <strong>ideal for travel and street photography</strong>.</p> <p>In summary, the Sony alpha 7 4 is the best full-frame camera on the market thanks to its autofocus system, 4K video capabilities, low-light performance and portability.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7-iv-photo-exemple.jpg" alt="photo test Sony Alpha 7 4" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>10 REASONS TO LOVE THE SONY ALPHA 7 IV</strong></h2> <ol> <li>The A7IV delivers stunning photo and video quality.</li> <li>With 33 megapixels of resolution, the A7IV captures images with amazing precision.</li> <li>It's perfect for capturing fast-paced action with its excellent shooting speed.</li> <li>The A7IV's autofocus system is simply outstanding, ensuring that your photos are always sharp and in focus.</li> <li>The A7IV is a full-frame camera, which means it can use the entire image sensor area to produce high-quality images.</li> <li>It has a 5-axis image stabilization system, which helps reduce camera shake and blur.</li> <li>This camera has an impressive maximum recording capacity of 4K Ultra HD.</li> <li>The camera is compatible with a wide range of lenses, giving you plenty of options to choose from.</li> <li>This mirrorless camera is relatively light and compact for a full-frame camera, making it easy to carry with you.</li> <li>The Sony A7 4 is simply the best full-frame camera on the market, and it's sure to satisfy even the most demanding photographers.</li> </ol> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7iv-photo-exemple.jpg" alt="Sony A 7 IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY A7 IV</strong></h2> <ul> <li>Redesigned full-frame mirrorless camera with the latest Sony technology and a new body.</li> <li>Now includes a variable angle LCD, improved viewfinder, multi-digital interface shoe and advanced connectivity.</li> <li>Improved speed with real-time eye AF for humans, animals and birds, and uninterrupted shooting at 10 frames per second.</li> <li>Up to 4K/60p in Super35, 7K full frame 4K/30p upsampling and 10bit 4:2:2 with All-Intra H.265.</li> <li>Updated IBIS for up to 5.5 stops compensation and new AF assist with focus breathing compensation.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a7iv-photo-exemple.jpg" alt="Hybrid Sony a7 IV photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7 IV SENSOR AND PROCESSOR</strong></h2> <h3>33MP Exmor R BSI CMOS sensor</h3> <p>This new Sony Alpha 7 4 mirrorless camera produces high-quality images with a backlit design that's ideal for low-light conditions and excellent color rendition, as well as capturing crisp detail in all your photos.</p> <p>The Exmor R sensor offers a better dynamic range than most other sensors on the market today - it can often exceed 15 stops!</p> <p>This means you'll never have to worry about blown highlights or crushed shadows when shooting outdoors at night thanks to its ability to take advantage of dawn to dusk without any loss of image quality due to poor lighting conditions.</p> <p>It also allows you to store raw files at 10 bits per channel. You won't have to worry about anything happening while shooting; just save a JPG file instead.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a-7-iv-photo-exemple.jpg" alt="Sony a7 IV mirrorless camera example" width="900" height="600" /></p> <p> </p> <h3>BIONZ XR Processor</h3> <p>The new flagship-class BIONZ XR engine enables high-speed image processing for fast continuous shooting, 4K video recording and advanced AF tracking performance.</p> <p>The fast response time also helps reduce rolling shutter distortion with moving subjects so they look sharp in your photos or videos.</p> <p>The Sony A7 4 is a <strong>high-end camera</strong> that offers fast shooting speeds of up to 10 frames per second with mechanical or electronic shutters and AF/AE enabled.</p> <p>The buffer also allows for 828 consecutive uncompressed photos in raw and JPEG format with CFexpress Type A cards.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a-7iv-photo-exemple.jpg" alt="sony a7 IV mirrorless test" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7 IV VIDEO RECORDING</strong></h2> <h3>4K 60p 10-bit video recording</h3> <p>With the Sony Alpha 7 4, you can <strong>shoot in 4K UHD</strong> at 30 fps and still get high quality images.</p> <p>The sensor has an impressive number of pixels for this resolution, more than any other camera in the world!</p> <p>It also offers 10 bits per channel, which means your colors will never be dull or washed out; they'll be rich in detail, even when viewed up close.</p> <p>The new Sony A7IV is a camera to be reckoned with.</p> <p>Not only does it record in 4K, but its Super 35 sensor and upsampled capture area also offer UHD output at up to 60p 10-bit.</p> <p>The Sony A 7 IV is a mirrorless camera that <strong>can record for an unlimited amount of time</strong>, with no limit to the length of videos.</p> <p>It has improved heat dissipation structures, so you can shoot in 4K 60p 10 bit and still be pretty cool!</p> <p>The Sony Alpha 7 IV is a <strong>game changer in the world of professional video</strong>.</p> <p>The camera offers two different codecs to fit your workflow: XAVC, which uses HEVC/H.265 encoding for even higher quality and better motion analysis with lower bit rates of up to 600Mb per second; as well as XAVC S-I, an intra-frame format that offers consistent performance at lower resolutions like UHD 4K or 2160p120fps - whatever you need.</p> <p> </p> <h3>S-Cinetone, S-Log3, and other color and gamma controls</h3> <p>The Sony A7 IV is capable of delivering natural midtones and highlights that are well controlled. This color profile gives you healthy skin tones and soft colors.</p> <p>This excellent camera for amateurs and professionals supports Hybrids Log-Gamma, which allows you to <strong>produce HDR content</strong> directly from the camera with its wide color gamut capabilities.</p> <p>With S-Log3, you have the ability to shoot in 15+ stops of dynamic range with increased control over shadow and midtone calibration.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-alpha-7-4-photo-exemple.jpg" alt="Sony a7 IV photo quality" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7 IV: FAST MIRORLESS AF SYSTEM</strong></h2> <h3>Autofocus based on artificial intelligence</h3> <p>The Sony Alpha 7 IV camera is a great option for anyone looking to <strong>take their photography to the next level.</strong></p> <p>With its fast mirrorless AF system and -4 EV sensitivity range, you'll never have trouble getting the perfect shot, even if the scene is dimly lit!</p> <p>This fantastic piece of equipment can do wonders for video recording and still images, so be sure to get yours today before it sells out.</p> <p> </p> <h3>Real-time eye tracking and AF</h3> <p>The Sony A7 IV's AF system is fast, accurate and locks onto subjects. Whether it's face tracking or sharpness in video or stills, it will give you a good picture.</p> <p>The Sony Alpha 7 IV is a <strong>high-precision camera</strong> that can track subjects accurately in real time.</p> <p>The artificial intelligence system recognizes patterns and colors for increased accuracy, as well as tracking speed from afar with its significantly reduced distance requirements of 25 meters or less!</p> <p>The latest addition to Sony's Alpha series is true to its reputation as a game changer.</p> <p>The A7 IV was designed from the ground up with speed, stability and accuracy in mind. It will meet all your needs as an artist or professional photographer working on production projects where you need to be consistent on a wide variety of subjects at different distances.</p> <p> </p> <h3>AF during video recording and additional focus modes</h3> <p>The Sony A7 IV is <strong>ideal for capturing video of all types</strong>, including eye-catching shots that will make your subject stand out.</p> <p>With support for real-time autofocus while recording and powerful features like Face Detection, which tracks the eyes of a moving human or animal, this camera can't be beat!</p> <p>The Sony A7IV offers many options for focusing while recording.</p> <p>You can choose from seven-step AF transition speeds and five-step subject shift sensitivity settings that will let the camera do the heavy lifting while giving your fingers more control over exactly where they're pointed, which is especially useful if a person needs to have both eyes open or if distances vary considerably from close to far.</p> <p>The Sony Alpha 7 4 has a very interesting new feature, Focus Map. It's like peaking with a color overlay that shows you where something is in front of or behind your focus point depending on the aperture setting you choose.</p> <p>The Sony A7 4 is a camera that was <strong>designed for professionals</strong>. It has an AF Assist feature that allows you to easily switch between automatic or autofocus mode and manual focus control, if necessary, to adjust your shots when working on a set with multiple subjects at the same time - a quick way to shift selective attention between these different elements without having too much trouble yourself.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-alpha-7-iv-photo-exemple.jpg" alt="Sony a7 IV mirrorless camera photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7IV BODY DESIGN, CONNECTIVITY AND STREAMING</strong></h2> <h3>Viewfinder and LCD screen</h3> <p>The Sony A7 IV is an <strong>excellent camera</strong> that can shoot in standard 60 fps and 120 fps formats for smooth motion rendering.</p> <p>The Tru-Finder viewfinder has a higher resolution than its predecessor, allowing you to see things more clearly with 1/3 point per pixel accuracy on the screen.</p> <p>The Sony Alpha7 IV is perfect for vloggers, Instagram star influencers and other selfie needs thanks to its articulating screen that can be used either in a front-facing orientation or tilted up at high angles while shooting vertically on uneven surfaces.</p> <p>This LCD screen also makes it easy to work with touch capabilities as well as intuitive controls making navigating settings quick and easy.</p> <p> </p> <h3>Ports and Interface</h3> <p>The Sony A7 IV is a powerful camera that offers full-size HDMI ports for more reliable connections when working with external recorders.</p> <p>The Sony Alpha7 IV features a USB 3.2 Gen 2 Type-C port, which offers faster data transfer speeds than microUSB and can be used to charge the camera from your computer or power it via accessories while connected.</p> <p>Sony's latest camera, the A7IV, features a 3.5mm headphone port and an external microphone jack for better audio control.</p> <p>The new Sony A7 IV camera has a hot shoe that supports the optional ECM-B1M Shotgun Microphone or XLR-K3M adapter kit, which allows you to get clear audio recording by sending digital microphone signals to your camera.</p> <p>This mirrorless camera features a USB Type-C port that can be paired with three optional accessories. It offers TX 1000BASE connectivity, wireless remote shooting and FTP transfer, all of which are great for getting your work done in style.</p> <p> </p> <h3>5-axis SteadyShot INSIDE image stabilization</h3> <p>The Sony A7 IV is an amazing camera, especially for those who like to shoot video or stills and are looking to upgrade their gear.</p> <p>Not only does it feature the 5-axis SteadyShot INSIDE image stabilization system that helps eliminate any blur caused by shaking when taking photos.</p> <p>The latest Sony A7IV offers versatility for different types and styles of photography.</p> <p>Whether it's macro photography, high-magnification shots or wide-angle shots, the camera compensates for pitch (tilt) and yaw adjustments so your images are perfectly straight.</p> <p>It also has roll compensation, which is also useful for moving subjects.</p> <p>The new Sony A7 IV is the ultimate video camera, with more features than ever! For example, there are three different stabilization modes that can be used to remove any unwanted shaking.</p> <p>In addition, it comes with Sony's Active IS mode, which allows for even smoother footage straight out of the camera, without any further processing.</p> <p> </p> <h3>Advanced external flash control</h3> <p>The Sony A7 IV is an excellent camera for photographers who want to use flash to shoot fast-moving subjects.</p> <p>This is possible, thanks to the more advanced P-TTL (Programmed Trigger Lock) metering system and an updated flash control unit that reduces shutter lag between shots, as well as the use of AWB information from your settings to capture natural color tones without overexposing or underexposing light sources such as lights/burns, etc.</p> <p>This allows you to shoot faster because they are easy on both eyes when working at night.</p> <p> </p> <h3>Wireless Connectivity and Streaming</h3> <p>The all-new Sony A7 4 is a very powerful camera. This high-tech wonder is packed with all the features you need for your next photo shoot and more, including built-in Wi-Fi that allows for wireless or wired shooting without any hassle!</p> <p>The connectivity also allows you to control the camera remotely, which means you'll never again have an excuse for not taking the perfect shots when they're out of range like before.</p> <p>The Sony Alpha7 IV is a camera that can be controlled with your phone through Bluetooth. This means you'll never have a problem connecting it again.</p> <p>The Sony A7 IV is the perfect camera for people who want to improve their photography skills. It offers amazing features that will ensure you never lose your precious memories again, like Visual Story which automatically publishes photos and videos to online storage platforms so they are always accessible, no matter what!</p> <p>The new Sony A7 IV camera isn't just for taking pictures. If you have a compatible computer or mobile device, this stylish little camera can stream live video directly from the lens to your screen.</p> <p>This mirrorless camera is also a high-resolution camera that offers 4K 15p, FHD 60p/30fps and HD 30 fps shooting options. It also features the internal Creative Look feature with natural skin tones for attractive photo quality right out of the box!</p> <p>The Sony A7 4 is a high-end camera that supports UVC and AC for better image quality while streaming.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-alpha-7-IV-photo-exemple.jpg" alt="Sony A7IV photo test" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7 IV FEATURES</strong></h2> <ul> <li>New 33-megapixel full-frame back-illuminated Exmor R CMOS sensor</li> <li>Latest generation Bionz XR image processing engine</li> <li>Improved low-light performance and noise management with native ISO 100-51,200 (expandable to 204,800 for stills and 102,400)</li> <li>Improved 5.5-stop, 5-axis in-camera image stabilization system</li> <li>10 fps continuous shooting with AF/AE Tracking, now up to f/22</li> <li>Uninterrupted shooting with over 828 JPEG + RAW images</li> <li>Two card slots with 1x CFexpress Type A and SD UHS II</li> <li>759 AF points (94% coverage) with 30% improvement in AF-S speed</li> <li>Real-time eye-tracking AF for human/pet/bird</li> <li>Fully articulated 1.03 million-dot variable angle LCD touchscreen and new touch menu</li> <li>New dial with stills/film/rallies and fast motion</li> <li>Improved 3.69 million dot OLED viewfinder</li> <li>Improved grip</li> <li>Improved connectivity with multi-interface (MI) digital hot shoe, USB Type-C, 1000Base-T</li> <li>Ethernet, 5GHz WiFi and HDMI Type-A.</li> <li>Remote control and focus with the Imaging Edge application</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-hybride-sony-alpha-7-4-photo-exemple.jpg" alt="example of shooting with Sony A7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ON THE SONY ALPHA 7 IV</strong></h2> <p>The Sony A 7 IV camera is an upgrade to the previous model, and not just in name.</p> <p>The sensor has been updated with higher resolution and improved image quality, while also including handy video features never before seen on this type of camera, such as fast AF speeds or tracking modes for when you need them most!</p> <p>The new design offers significant changes that make it even easier to use than before - ideal if all those glorious pixels are what matter most to your workflow.</p> <p>The Sony Alpha 7 IV camera has been launched and it offers true mirrorless capabilities with 33 megapixels, fast high-buffered burst rates as well as 4K/60p video. Live streaming is now possible without any delay thanks to faster data transfer speeds.</p> <p>The Sony A7 IV is a camera that lets you capture the perfect image, no matter what type of content it will be used for. Whether you are a beginner or a professional, this camera has an abundance of features and capabilities that make the creative possibilities endless.</p> <p>The new Sony A7 IV camera is packed with features, but it also has a new design that will make you want to own one even more. </p>

SOA7IV50GMX8

5/ 5

Description coming soon

SOA7III24105OSSSD642BATBAG

5/ 5

<p>The all-new <strong>Sony Alpha 7R V (A7R V)</strong> is a 24x36 camera that boasts a 61MP resolution. With this definition, the ergonomics have also been redesigned to include 8K video capabilities and improved autofocus tracking . The Sony A7R V will set a new precedent for studios around the world.</p> <p>Until the early 2020s, Sony was the only company marketing 35mm mirrorless. However, when other legacy manufacturers saw Sony's success in this market, they began to release their own products and compete with Sony.</p> <p>With the release of the Nikon Z7 and other Panasonic Lumix S1R, Sony then released the <a title="Discover the Sony A7R IV" href="https://www.mczdirect.com/gb/sony-alpha-7r-iv/-sony-alpha-7r-iv-body-2-years-warranty--5293.html" target="_blank" rel="noreferrer noopener">Alpha 7R IV (A7R IV)</a> with a 61MP sensor to compete. If Leica had entered the race with its SL2, and Canon with its <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html" target="_blank" rel="noreferrer noopener">EOS R5</a> in the meantime, or if Nikon was struggling with the <a title="Discover the Nikon Z7 II" href="https://www.mczdirect.com/gb/nikon-z-7ii/-nikon-z7-ii--8283.html" target="_blank" rel="noreferrer noopener">Z7 II</a>, no full frame competitor came close to the definition offered by the A7R IV.</p> <p>In mid-fall 2022, the Japanese tech giant returns with the Alpha 7R V (A7R V). Some expected a 100MP 24x36 sensor to compete with medium format cameras like the <a title="Discover the Fujifilm GFX100S" href="https://www.mczdirect.com/gb/fujifilm-gfx100s/-fujifilm-gfx100s--8288.html" target="_blank" rel="noreferrer noopener">Fujifilm GFX100S</a> or Hasselblad X2D 100C; however, that is not what was delivered.</p> <p>Sony has made significant improvements to its A7R V camera, which includes a new chassis, a new processor and improved AF tracking. The sensor remains the same as the one used in the previous model. In addition, this new version now supports 8K video capabilities.</p> <p> </p> <h2 class="p1"><strong>WHAT WE AIM FOR WITH THE SONY A7R V ( ILCE-7RM5 ):</strong></h2> <ul> <li>A big step forward for Sony's high-resolution mirrorless camera with 61MP images, full-pixel playback of 8K/24fps video and high-speed 4K/60fps.</li> <li>Dramatically improved autofocus technology with AI-driven Deep Learning processing for humans, animals, birds, vehicles and insects.</li> <li>Improved low-light performance, AE algorithm, more accurate color reproduction, and improved auto white balance.</li> <li>Up to 10 frames per second RAW burst with AF/AE tracking, writing to two CFexpress cards, with a Quad XGA viewfinder and 3-axis LCD.</li> <li>Optical stabilization up to 8 stops for stills and new active mode for video, as well as multi-resolution RAW modes.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-8.jpg" alt="Sony A7R V" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7R V CAMERA OVERVIEW</strong></h2> <p>The all-new Sony a7R V camera body is the perfect tool for any photographer, whether professional or enthusiast. This update introduces AI deep learning subject recognition, which allows for better recognition and real-time tracking of humans, animals, birds, vehicles and insects.</p> <p>With this new feature, the Sony alpha line of cameras turns a new page: it has never been easier to take amazing shots of your favorite subjects.</p> <p>Although it captures 61-megapixel images, the new full-frame back-illuminated sensor can now shoot RAW at up to 10 fps and record 8K 24p video with full pixel readout and no binning. The sensor also offers wider AF coverage, with 693 phase-detection AF points.</p> <p>In addition, deep learning AI has been leveraged to acquire and track a wider range of subjects, including planes, cars, trains and an ever-increasing number of animals.</p> <p>Sony has redesigned the overall design by rebuilding it with an aluminum body for people who use Sony products for professional purposes such as studio, portrait, wildlife, landscape, wedding, etc.</p> <p>The new ILCE-7RM5 features a 9-million-dot electronic viewfinder, superior to other cameras in its class, as well as a 4-axis/4-directional multi-angle LCD touchscreen for difficult angles and clear shots.</p> <p>You'll also find that flesh tone quality has been improved, as well as automatic white balance, low-light performance and incredible body stabilization that offers up to 8-stop compensation with the improved 5-axis IBIS unit.</p> <p>The Imaging Edge desktop application has also been updated to prevent image distortion due to the minute movements that often occur when shooting.</p> <p>As a result, designers now have the ability to produce high quality images suitable for display panels.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-1.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7R V MIRRORLESS CAMERA FEATURES:</strong></h2> <ul> <li>61 megapixel full-frame Exmor R image sensor with backlighting +BIONZ XR</li> <li>New real-time autofocus system powered by artificial intelligence (deep learning)</li> <li>True mirrorless capability with 8K 24p, 10-bit 4:2:2 video with full pixel readout and no binning.</li> <li>4K 60fps / 6.2K oversampling</li> <li>5-axis in-body stabilization up to 8 stops and new active video IS mode</li> <li>S-Cinetone and S-LOG image profiles</li> <li>693 phase-detection AF points covering 79% of the sensor</li> <li>Human recognition of poses, faces, nose, eyes, ears, etc.</li> <li>Advanced subject recognition (animals, birds, vehicles, insects)</li> <li>Improved low-light performance</li> <li>Improved auto white balance and more natural skin tones</li> <li>240MP pixel shift multi-shot with automatic motion detection via the Imaging Edge application.</li> <li>Up to 10 frames per second with AF/AE for 88 uncompressed RAW and 184 compressed RAW.</li> <li>New 4-axis multi-angle LCD touch screen</li> <li>Class-leading 9M quad-XGA viewfinder</li> <li>Dual CFexpress memory card slot</li> <li>New thermal dissipation for 8K recording</li> <li>New lossless RAW compression and JPEG or multi-resolution RAW upsampling</li> </ul> <p> </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-3.jpg" alt="Sony alpha 7R V" width="900" height="600" /></p> <h2 class="p1"><strong>WHAT IS THE WEIGHT AND SIZE OF THE SONY A7R V?</strong></h2> <p>The Sony A7R V weighs in at 665 grams, over 200 grams heavier than the average mirrorless camera. With dimensions of 131 x 97 x 82 mm, it is also much larger than most cameras in its class.</p> <p> </p> <h2 class="p1"><strong>IS THE SONY A7R V WEATHERPROOF?</strong></h2> <p>The Sony A7R V ( ILCE-7RM5 ) is a weatherproof camera that keeps water and dust out of the camera, making it perfect for outdoor photography in extreme conditions. When you attach one of these waterproof lenses to your camera, you have an all-weather kit.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-4.jpg" alt="Sony alpha 7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR PORTRAIT PHOTOGRAPHY?</strong></h2> <h3><strong>Large full frame sensor (35.8 x 23.8 mm)</strong></h3> <p>The Sony A7R V mirrorless camera's large full-frame sensor is one of its best features.</p> <p>With a 35.8 x 23.8mm sensor, it offers a shallower depth of field and a blurred background for your portraits.</p> <p>Plus, the large sensor gives you more flexibility when it comes to cropping and resizing your photos. And because the sensor is full frame, you'll be able to capture more light and detail than with a smaller sensor.</p> <p>If you're looking for a mirrorless camera with excellent image quality, the Sony A7R V is a great option.</p> <h3> </h3> <h3><strong>Very high resolution sensor: 61.0MP</strong></h3> <p>The Sony A7R V is a mirrorless camera with a very high resolution sensor. With 61.0 MP, it will give you more room for cropping, and you'll be able to print your portraits in larger format with finer detail.</p> <p>The A7R V's sensor also offers excellent low-light performance and fast autofocus, making it an excellent choice for photographers who want to capture crisp, clear images in a variety of lighting conditions.</p> <p>In addition, the A7R V's ( ILCE-7RM5 ) body is designed to be lightweight and comfortable to hold, making it easy to take on your adventures.</p> <p>Whether you're capturing natural landscapes or city street scenes, the Sony A7R V is a powerful tool that will help you create stunning photos.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-11.jpg" alt="Sony alpha A7RV" width="900" height="600" /></p> <h3>Image stabilization</h3> <p>The Sony A7R V is a high quality mirrorless camera, very popular with professional photographers. One of the features that sets this camera apart from others is its image stabilization. This feature reduces the effects of camera shake during long exposures and long focal lengths, ensuring that your photos are sharp and clear.</p> <p>In addition to image stabilization, the Sony Alpha 7R V also offers a variety of other features that make it a top choice for professional photographers. These include a fast autofocus system, 8K video recording, and a weather-resistant body.</p> <p>If you're in the market for a professional hybrid camera, the Sony A7R V should be at the top of your list.</p> <p> </p> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony A7R V mirrorless camera has a built-in electronic viewfinder. This is a great feature for those who like to use a viewfinder during a portrait session.</p> <p>The electronic viewfinder allows the photographer to stabilize the camera and reduce camera shake since it is closer to the body.</p> <p>In addition, the electronic viewfinder is useful when LCD screens are very difficult to read in bright sunlight. The Sony Alpha 7R V mirrorless camera is an excellent choice for anyone who wants the benefits of an electronic viewfinder.</p> <p> </p> <h3><strong>Good ergonomics and handling</strong></h3> <p>The Sony A7R V is an excellent mirrorless camera in terms of ergonomics and handling. The majority of the controls are well placed and easy to reach, which is important when you're trying to make quick adjustments while shooting.</p> <p>The camera body is also comfortable to hold, and the grip offers good support for your hand.</p> <p>Overall, the Sony A7RV offers excellent handling and ergonomics, making it a great choice for portrait photography.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-7.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR STREET PHOTOGRAPHY?</strong></h2> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony A7R V professional camera has a built-in electronic viewfinder. This is a very advantageous feature, especially for street photography and shooting in bright sunlight.</p> <p>By using the viewfinder, the photographer can stabilize the camera and reduce the risk of camera shake. In addition, the viewfinder allows the photographer to see the LCD screen more clearly, making it easier to take great pictures.</p> <p>Overall, the built-in electronic viewfinder is a great asset for any photographer and makes taking great pictures much easier. Thanks, Sony!</p> <p> </p> <h3><strong>Live-view</strong></h3> <p>One of the features that sets this camera apart from others on the market is its live view capability.</p> <p>This means you can take pictures without using the viewfinder, which can be very useful if you're trying to be less bulky (for example, when doing street photography).</p> <p>The downside of the live view is that it drains the battery faster, so you'll want to make sure you have extra batteries on hand if you plan to use this feature extensively.</p> <p>Overall, the Sony A7R V is a great choice for anyone who wants a top-notch mirrorless camera with plenty of features and flexibility.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-12.jpg" alt="A7RV Sony" width="900" height="600" /></p> <h3><strong>Focusing by face detection</strong></h3> <p>The Sony A7R V mirrorless camera is a great choice for anyone looking for a pro camera with face detection focus.</p> <p>This feature is very useful in busy street scenes, as it allows you to focus on framing and other adjustments while the camera manages the focus for you.</p> <p>In addition, the A7R V offers 8K video recording, high-speed shooting and an advanced autofocus system that make it a great choice for anyone looking for a high-end mirrorless camera.</p> <p> </p> <h3><strong>Fully articulated LCD screen</strong></h3> <p>The Sony Alpha 7R V mirrorless camera is a great choice for anyone looking for a versatile camera with an articulating LCD screen.</p> <p>This feature allows you to shoot in non-traditional positions, such as waist-level, which helps you be more creative and unobtrusive on the street.</p> <p>The A7R V ( ILCE-7RM5) also has a built-in electronic viewfinder, which is extremely useful in bright light or when you want to see what your subject looks like before you shoot.</p> <p>Overall, the A7RV is an excellent choice for anyone looking for a high quality camera with an articulated LCD screen.</p> <p> </p> <h3><strong>Image stabilization</strong></h3> <p>Image stabilization is an increasingly important feature of digital cameras. Many photographers find that image stabilization reduces the effects of camera shake, allowing them to take sharper pictures. This is especially true for long exposures and long focal lengths.</p> <p>The Sony A7R V mirrorless camera has built-in image stabilization, which means the sensor moves to compensate for camera shake. This results in sharper images, especially when shooting at high ISO values or in low light conditions.</p> <p>In addition, the A7R V also offers a variety of other features that make it an attractive option for street photographers, such as a fast autofocus system and wide dynamic range.</p> <p>As a result, the A7R V is an excellent choice for anyone looking for a mirrorless camera with excellent image quality and performance.</p> <p> </p> <h3><strong>Large full frame sensor (35.8 x 23.8 mm)</strong></h3> <p>The Sony A7R V is a high-end camera with a large full-frame sensor. This gives the camera several advantages over models with smaller sensors.</p> <p>First, the large sensor allows for better low-light performance. Second, it offers a shallower depth of field, which can be useful for creating a nice, blurred background behind your subject.</p> <p>Finally, the large sensor also allows you to use wide angle lenses, which is not possible with smaller sensor cameras. If you're looking for excellent image quality and the ability to use a wide variety of lenses, the Sony Alpha 7R V is an excellent choice.</p> <p> </p> <h3><strong>Medium size body camera</strong></h3> <p>The Sony A7R V is a great choice for anyone looking for a Sony camera with a medium-sized body. It's small enough to be easy to carry around, but not so small that it looks like a toy.</p> <p>The grip is good, and it feels like a professional camera without being too big or bulky. The image quality is excellent, and the video quality is very good.</p> <p>The only downside is that it's not cheap, but for the quality you get, it's definitely worth the price.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-14.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR SPORTS PHOTOGRAPHY?</strong></h2> <h3><strong>Fast continuous shooting: 10.0fps</strong></h3> <p>The Sony A7R V is a mirrorless camera designed for speed. With a continuous shooting speed of 10 frames per second, it can keep up with the fastest action.</p> <p>This makes it an ideal choice for sports photographers who need to be able to capture split-second moments.</p> <p>In addition to its fast shooting speed, the A7R V also offers excellent image quality. With 61 megapixels of resolution, it produces crisp, detailed images.</p> <p>This makes it an excellent choice for photographers who want to make large prints or crop their images heavily.</p> <p>If you're looking for a fast mirrorless camera that can keep up with the action and produce high-quality images, the Sony Alpha 7R V is a great option.</p> <h3> </h3> <h3><strong>Environmental seals</strong></h3> <p>The Sony A7R V is an ideal camera for outdoor sports because it has waterproof seals. This means that the camera is protected from dust and water splashes. exposure to the elements.</p> <p>The A7R V also has a fast shutter speed, so you can capture clear images even in low light conditions.</p> <p>In addition, the A7R V ( ILCE-7RM5 ) has a wide variety of lenses, so you can find the perfect lens for any situation.</p> <p>Whether you're shooting low-light action or capturing landscape detail, the A7R V is an excellent choice for outdoor photography.</p> <p> </p> <h3><strong>Fast Maximum shutter speed: 1/8000s</strong></h3> <p>The Sony Alpha 7R V is a perfect camera for anyone who wants to capture sports action or shoot in bright sunlight.</p> <p>The 1/8000s shutter speed is fast enough to almost completely avoid blur, making it the perfect camera for capturing split-second moments.</p> <p>In addition, the fast shutter speed is useful when using a fast lens at its widest aperture.</p> <p>This combination can often lead to excess light in the camera, but with the A7R V's 1/8000s shutter speed, you won't have to worry about that.</p> <p>Whether you're a professional sports photographer or just a nature enthusiast, the Sony Alpha A7R V is a great choice.</p> <p> </p> <h3><strong>693 focus points</strong></h3> <p>The new Sony A7R V mirrorless camera is an excellent choice for sports photography. With 693 focus points, it can maintain continuous autofocus (AFC) mode for better subject tracking.</p> <p>Plus, the camera's through-the-glass LCD viewfinder gives you a clear view of the action while shooting.</p> <p>And with 8K video recording, you can capture all the excitement of the game in stunning detail.</p> <p>If you're looking for a camera that can help you capture great sports photos and videos, the Sony Alpha 7R V is a great option.</p> <p> </p> <h3><strong>Good battery life: 600 photos</strong></h3> <p>With a battery life of 600 photos per charge, the Sony A7R V camera is a great choice for sports photography.</p> <p>At most sporting events, you'll be shooting at high speeds for long periods of time, which drains the battery pretty quickly.</p> <p>With a battery life of 600 shots per charge, you won't run out of juice or have to change batteries very frequently in the middle of an event.</p> <p>The Sony Alpha a7R V also has an impressive autofocus system that can track moving subjects with ease, making it a great choice for action photography.</p> <p>If you're looking for a Sony mirrorless camera that can shoot at high speeds and has great battery life, the Sony Alpha 7R V is a great option.</p> <p> </p> <h3><strong>Good ISO in low light</strong></h3> <p>The Sony A7R V is an excellent choice for sports photography thanks to its excellent high ISO performance.</p> <p>With a native ISO range of 50 to 102400, it can easily handle low-light conditions without sacrificing image quality.</p> <p>The camera also has excellent autofocus performance, making it easy to track moving subjects.</p> <p>In addition, the A7R V is also capable of shooting 8K video, making it a versatile tool for stills and video.</p> <p>If you're looking for a mirrorless camera that can do it all, the Sony Alpha a7R V is a great option.</p> <p> </p> <h3><strong>Wireless connection</strong></h3> <p>Wi-Fi is a very useful feature if you are a professional photographer who needs to deliver your photos as quickly as possible.</p> <p>The Sony A7R V camera is Wi-fi enabled, which allows you to transfer files wirelessly to your computer or other devices.</p> <p>Wi-fi is also handy if you want to share photos with friends and family, or if you need to back up your photos in case you lose data.</p> <p>Overall, the Sony Alpha A7R V mirrorless camera is a great choice for professional photographers who need the speed and convenience of Wi-Fi.</p> <p> </p> <h3><strong>Good ergonomics and handling</strong></h3> <p>The Sony A7R V mirrorless camera is a great option for sports photography, thanks to its good ergonomics and handling.</p> <p>The body is designed to be easily handled with one hand, and the large grip helps keep the camera in place. The viewfinder is large and bright, making it easy to follow fast-moving subjects.</p> <p>The autofocus system is fast and accurate, making it possible to take sharp photos of even the most elusive athletes.</p> <p>And the video capabilities are impressive, capturing stunning footage of live sporting events.</p> <p>In short, the A7R V is a great choice for anyone looking to take their sports photography to the next level.</p> <p> </p> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony Alpha 7R V camera has a built-in electronic viewfinder. This is a great feature for photographers who want to stabilize the camera and reduce camera shake.</p> <p>The viewfinder is also handy for shooting in bright sunlight, when LCDs can be difficult to read.</p> <p>The A7R V also has a number of other great features, including a fast autofocus system, 4K video recording and a wide variety of lenses.</p> <p>Whether you're a professional photographer or a hobbyist, the A7R V is a great choice for anyone looking for a high-quality mirrorless camera.</p> <p> </p> <h3><strong>Image stabilization</strong></h3> <p>The Sony Alpha A7R V is a high-end camera with an image stabilization feature. This is a feature designed to reduce the effects of camera shake, especially at long focal lengths.</p> <p>This can be extremely useful for sports photography, as it can help you get sharper photos. The A7R V's image stabilization system is very effective, and it can make a big difference in the quality of your photos.</p> <p>If you're looking for a hybrid camera with excellent image quality and impressive performance, the Sony A7R V is a great option to consider.</p> <p> </p> <h3><strong>Anti-flicker function</strong></h3> <p>The Sony A7R V pro camera from Sony is an excellent choice for anyone who wants to avoid the unwanted effects of flickering lights.</p> <p>The camera's anti-flicker feature helps reduce the flicker effect, but it generally reduces the maximum continuous shooting speed.</p> <p>Despite this reduced speed, the A7R V is still an excellent choice for anyone who wants to avoid the negative effects of flickering lights.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-19.jpg" alt="Sony A7RV" width="900" height="600" /></p> <h2 class="p1"><strong>OUR OPINION ON THE SONY ALPHA 7R V FULL FRAME CAMERA</strong></h2> <p>The Sony a7R V is more than just an update to the previous generation of cameras, it is a revolutionary new product.</p> <p>With its newly developed artificial intelligence processing system, the a7R V can detect and track subjects with incredible accuracy. This artificial intelligence subject detection will help photographers gain focus and produce better results overall.</p> <p>With constantly improving Deep Learning technology, the potential of this camera is endless!</p> <p>The camera body has been refined to create the perfect tool for photographers who want the best possible image quality, whether it's stills or video.</p> <p>The updated viewfinder with unparalleled clarity, high-resolution 3-axis LCD and 8-stage image stabilization system help achieve this goal.</p> <p>The alpha 7R V also offers accurate fleshtone color reproduction and automatic white balance, for closer-to-perfect photos.</p> <p>You can use the two CFexpress cards to capture RAW bursts of up to 10 frames per second, and the camera has multi-resolution RAW and JPEG modes to accommodate any shooting situation.</p> <p>It's not news that people want more video, so Sony has made sure the camera can shoot 8K video without overheating, even when using high frame rates and autofocus.</p> <p>In addition, it is still an excellent camera. In other words, this generation is a purebred mirrorless camera for photographers who also shoot great video.</p> <p>The improvements in the Sony Alpha a7R V are hard to ignore, whether you need to take quick, sharp photos or accurately capture landscapes in low light.</p> <p>You can shoot high-resolution photos for longer periods of time and record 8K wide dynamic range video, both new capabilities in an R-series body.</p> <p>Sony has adapted the higher-resolution model into a hybrid camera with autofocus technology, which will set the standard for all future versions of Alpha cameras. </p>

SOA7RV50F12GMX4

5/ 5

<p>Sony introduces the second generation of its A7C camera bodies, comprising not only the <a href="https://www.mczdirect.com/gb/sony-a7c-ii/-sony-a7c-ii-body-black--11950.html"><strong>A7C II</strong></a> but also a high-resolution version called A7C R. This latter model features a 61 MPx sensor sourced from the <a title="Discover the Sony A7R V" href="https://www.mczdirect.com/gb/sony-a7r-v/-sony-a7r-v-body-professional-camera--10878.html"><strong>A7R V</strong></a>.</p> <p>Three years after the initial launch of the "C" series of the Alpha with the A7C, Sony adopts a strategy similar to its first Alpha 7 by splitting its full-frame hybrid range into two distinct categories: the Alpha A7C II and the Alpha A7C R, with the latter boasting an exceptionally detailed sensor.</p> <p>The A7C II aligns with the A7 Mark IV with its 33 MPx sensor, while the A7C R emphasizes high resolution with the A7R V's 61 MPx sensor. Sony promotes the Alpha 7C R as a lighter version of the A7RV since it is not only more compact but also nearly 200g (198g to be exact) lighter than its counterpart. Despite this size difference, both offer the same image quality, thanks to identical sensors and processors.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-1.png" alt="Sony A7C R" width="900" height="600" /></p> <h2>What we love about the Sony A7C R mirrorless camera:</h2> <ul> <li>New ultra-high resolution concept with impeccable image quality from a compact and portable camera.</li> <li>Combines a 61 MP sensor with a high-speed processor and a dedicated AI processor for real-time subject recognition and tracking.</li> <li>Impressive body stabilization with up to 7 stops of compensation against shake for low-light handheld shots.</li> <li>Natural color rendering and wide dynamic range perfectly suited for portrait, street, and landscape photography.</li> <li>User-friendly body, equipped with a variable-angle touch screen, an XGA OLED viewfinder, and a new menu design.</li> </ul> <p> </p> <h2>Getting to Know the Sony A7CR</h2> <p>The Sony Alpha 7CR stands out with its compactness and sleek design. It houses a 60MP sensor and an AI-assisted autofocus system, features borrowed from the superior alpha 7R V model, but in a more compact and affordable casing. The device weighs 430g, making it relatively lightweight and easy to carry. The grip is enhanced by a slightly deeper handle and a front control dial, addressing some shortcomings of the previous a7C model.</p> <h3>Major Ergonomic Features of the Sony A7C R</h3> <p>The ergonomic features of the Sony Alpha a7CR are noteworthy. It incorporates an enhanced viewfinder lens with greater magnification, taken from the recent a6700 model, thus offering a superior visual experience. This compact yet comprehensive camera showcases phenomenal image quality and smart features, making the photography experience intuitive and rewarding.</p> <p>With the Sony A7C R, photographers can enjoy outstanding maneuverability without compromising on performance and image quality. Its design and major ergonomic features make it a wise choice for both hobbyists and professionals looking to capture high-resolution images in a compact and handy format.</p> <h3>Full-frame Sensor of the Sony Alpha A7CR</h3> <p>The Sony A7CR is equipped with a full-frame 61MP sensor, which is a major asset for this model. This sensor allows for capturing images with high resolution, ensuring top-notch image quality. The AI assistance for autofocus is another notable feature which, when combined with the high-resolution sensor, guarantees sharp and detailed images.</p> <h3>Importance of a Good Sensor and Image Quality</h3> <p>A good sensor is paramount for image quality. The sensor's size, resolution, and ability to manage light effectively are key factors in ensuring clarity, sharpness, and color fidelity in the images produced. The full-frame sensor of the Sony Alpha 7CR allows for excellent light management, even in low light conditions, and provides a wide dynamic range, which is essential for capturing details in highlights and shadows. The sensor's high resolution also enables the capture of a significant amount of detail, especially valuable for landscape or portrait photography where detail precision is crucial.</p> <p>In conclusion, the full-frame sensor of the Sony Alpha A7CR is a vital component that greatly contributes to the exceptional quality of images produced by this device. Its high resolution and superior light handling deliver sharp, detailed, and vibrant images, meeting the demands of professional photographers and knowledgeable enthusiasts alike.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-6.png" alt="Sony alpha 7C R" width="900" height="600" /></p> <h2>Shooting Features of the Sony A7C R</h2> <h3>Shooting Modes and Burst Performance</h3> <p>The Sony A7C R is equipped with a 61-megapixel BSI CMOS sensor and a Bionz XR processor, accompanied by a dedicated 'AI' processing unit. These specifications allow it to provide a variety of shooting options. Regarding burst performance, the A7CR offers a continuous shooting speed of 8 frames per second (fps) with the mechanical shutter and 7 fps in electronic shutter mode. In a comparison between the Sony A7CR and the Sony A7C II, it's noted that the A7CR does not offer a "Pre-Shoot Burst" mode. Furthermore, the continuous shooting speed can reach up to 6 fps with AF/AE tracking during live view shooting.</p> <h3>Autofocus Performance</h3> <p>The Sony A7CR benefits from an AI-assisted autofocus system, a feature inherited from its larger predecessor, the a7R V. However, when shooting in continuous AF-C or AF-A mode, the real-time DMF (Direct Manual Focus) function is not available, and this restriction also applies when using the FE 70-200mm F2.8 GM OSS lens in AF-C mode. Autofocus performance is crucial to ensure sharpness and accuracy, especially in fast or moving shooting conditions.</p> <p>The integration of artificial intelligence into the Sony A7CR's autofocus system is a significant advantage, allowing for quick and precise focusing. While specific details about autofocus performance were not fully disclosed in the sources reviewed, AI assistance suggests enhanced ability to track and lock focus on moving subjects, thus providing photographers with a powerful tool for capturing sharp images in various shooting scenarios.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-7.png" alt="A7CR Sony alpha" width="900" height="600" /></p> <h2>The Sony A7CR Viewfinder</h2> <h3>Electronic viewfinder, its coverage, and resolution.</h3> <p>The Sony A7CR is a notable addition to Sony's compact full-frame a7C series, delivering high-resolution capabilities in a compact package. One key component aiding these capabilities is its electronic viewfinder.</p> <h4>Electronic Viewfinder</h4> <p>The Sony Alpha 7CR is equipped with an electronic viewfinder (EVF) that allows photographers to see an accurate digital representation of the image to be captured. This is especially useful in low-light conditions or when color accuracy is vital. The EVF on the Sony A7CR is known for its high resolution and contrast, enabling users to see fine details and accurate colors before taking a shot.</p> <h4>Viewfinder Coverage</h4> <p>Viewfinder coverage is a crucial aspect of the photography experience. The Sony Alpha a7C R's viewfinder offers 100% coverage, meaning what you see in the viewfinder is exactly what will be captured in the final shot. This full coverage allows photographers to frame their shots precisely without worrying about cropped edges or unexpected elements in the frame.</p> <h4>Viewfinder Resolution</h4> <p>The viewfinder's resolution is also a vital aspect as it affects the clarity of the image seen through the viewfinder. The Sony A7CR's viewfinder boasts a resolution of approximately 2.36 million dots, which is high enough to provide a clear and detailed image. Moreover, the viewfinder uses XGA OLED technology, known for delivering excellent contrast and accurate color reproduction. The viewfinder's magnification is 0.70x, providing a broad view for composition and focusing.</p> <p>These features of the electronic viewfinder, combined with the high resolution and overall performance of the Sony A7CR camera, make this device a solid choice for professional photographers and serious enthusiasts looking to capture high-quality images.</p> <p class="ed__a-p ed__bdy__l"><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-8.png" alt="Sony alpha 7C R" width="900" height="600" /></p> <h2>Low-light performance of the Sony A7C R</h2> <h3>Low-light capabilities of the Sony Alpha 7CR, notably due to its ISO performance.</h3> <p>The Sony A7CR is a camera that especially excels in low-light conditions, a feat largely attributed to its ISO performance. With a basic ISO range from 100 to 32,000, it can produce clear and sharp images even in dimly lit environments.</p> <p>Furthermore, this ISO range can be extended from 50 to 102,400, offering additional flexibility for photographers. Another article mentions an even broader extended ISO range, from 50 to 204,800, making night and low-light shooting more convenient.</p> <p>The compact design of the Sony Alpha 7C R does not compromise its performance, thanks to its large full-frame sensor that ensures high resolution even in low light. In addition to its ISO capabilities, the Sony A7CR features 5-axis image stabilization, providing up to 7 stops of compensation when paired with a compatible lens, crucial for reducing motion blur in dimly lit conditions.</p> <h3>Explanation of the importance of low-light performance for indoor or evening photography.</h3> <p>Low-light performance is crucial for a wide range of photography scenarios, including indoor and evening photography. It allows capturing moments without relying on artificial lighting, which can alter the mood or simply be unavailable. In indoor spaces where lighting is often suboptimal, or during evening events with scarce natural light, a high-performing low-light camera like the Sony A7CR is essential.</p> <p>Low-light performance is also vital for professional photographers covering evening events or indoor photo sessions. It allows them to produce high-quality images without adding extra lighting equipment, which can be bulky and expensive.</p> <p>Moreover, low-light photography opens the door to increased creativity. It allows photographers to play with shadows and lights, capture mystical silhouettes, or scenes illuminated by candlelight or city lights. The possibilities are vast, and the Sony A7C R provides the necessary tool to fully explore them.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-3.png" alt="Photo exemple Sony A7CR" width="900" height="600" /></p> <h2>Sony Alpha 7CR Video Performance</h2> <h3>4K Video Capabilities</h3> <p>The Sony A7C R is a solid choice for videographers due to its impressive 4K video capabilities. It offers the ability to record 4K videos at up to 60 frames per second and also provides an option for oversampled 4K from an APS-C crop. This feature is useful for maintaining high resolution while allowing for creative cropping in post-production.</p> <p>Additionally, the A7CR supports 4K video recording in 10-bit 4:2:2 internally, ensuring ample latitude for color grading and post-processing. Advanced profiles such as S-Log3, HLG, and S-Cinetone are also supported, giving videographers a wide range of options to capture dynamic and cinematic imagery.</p> <h3>Sony A7CR Connectivity</h3> <p>The connectivity of the Sony A7CR encompasses a multitude of features, allowing photographers to stay connected and easily share their work. These advanced connectivity options meet the demands of modern photographers looking to streamline workflow while maintaining high production quality.</p> <h3>Various connectivity options, including wireless</h3> <p>The Sony A7CR offers multiple connectivity options, ensuring optimal flexibility. On the left side of the device, there are three access doors revealing the single SD card slot, compliant with UHS-I/II, a USB-C connector, a micro HDMI (Type-D) connector, as well as ports for a microphone and headphones. These doors are hinged, a wise design choice compared to flexible rubber options that might wear over time.</p> <p>Beyond these physical connections, the Sony Alpha 7C R also offers wireless connectivity options through the multifunctional interface on the device's top plate. It features WiFi and Bluetooth connectivity, with the latter providing the option to choose between 2.4GHz and 5GHz bands.</p> <h2><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-4.png" alt="Sony A7CR exemple" width="900" height="600" /></h2> <h2>Battery Life of the Sony A7CR</h2> <p>The Sony A7C R camera is powered by the Sony NP-FZ100 battery, known as one of the best on the market in terms of endurance. With this battery, the Sony Alpha a7CR can capture approximately 490 photos when used with the electronic viewfinder, and up to 560 photos with the LCD screen. The capacity of the NP-FZ100 battery is 2280mAh.</p> <h2> </h2> <h2>Our Opinion on the Sony A7CR</h2> <p>The high-resolution full-frame Sony A7C R hybrid camera proves to be a true revelation, merging cutting-edge capabilities in a compact and lightweight body from the C series. It is primarily designed for photographers seeking the ultimate in image quality and resolution without compromising portability and mobility.</p> <p>Its compact size doesn't intimidate portrait subjects, ensures street photographers discretion and agility, while landscape photographers benefit from carrying lighter equipment, adding more lenses or accessories to their bag.</p> <p>With a resolution of 61MP, the A7CR camera delivers rapid overall performance, ranging from a respectable 8 frames per second in continuous shooting, to responsiveness in image viewing and general usage. The body benefits from a thoughtful design, which is slim and lightweight, while offering a comfortable grip for handheld shooting, with a plethora of customizable camera controls. Sony's new menus are intuitive, offering familiar swipe navigation and advanced control over image settings, video adjustments, and AF.</p> <p>The Sony Alpha a7CR also introduces a new image quality selection, allowing memory space savings, increasing the buffer's image count, and introducing the new HEIF image format, for excellent compression without degradation.</p> <p>If you're considering joining the Sony ecosystem for your photographic practice, the A7CR might be the ideal camera to ensure the longevity of your images in terms of resolution, quality, and color accuracy.</p>

SOA7CRBLKFE50F12GMX15

5/ 5

<h2>Introducing the Sony α6700: Where Cutting-Edge AI Meets Stellar Image Quality</h2> <p>Unleash your creativity with the perfect blend of compact design and professional performance. Meet the Sony α6700, the game-changer in your photographic journey.</p> <p></p> <h2>Spectacular Compact Design</h2> <p>Step into the next level of photography with the new Sony α6700. Engineered to perfection, this camera brings together the superb image quality of the illustrious α series and the cutting-edge artificial intelligence (AI) technology, all wrapped up in a sleek, APS-C compact body. This is a camera designed not just to capture images, but to tell your unique stories through the most vivid and spectacular photos and videos.</p> <p></p> <h2>A Legacy Continued</h2> <p>Inspired by the groundbreaking features of the Alpha 7RV, the α6700 inherits its renowned processor, intuitive menu architecture, and new AI chipset. But this isn't just a copy—it's an evolution. The α6700 introduces a remarkable focus speed and precision that sets a new standard in photography.</p> <p></p> <h2>Exceptional Sensor for Exceptional Clarity</h2> <p>At the heart of the α6700 lies a new 26 Megapixel BSI sensor, designed to capture the world in impeccable detail. This perfect pairing with its processor allows for breath-taking image quality that truly immerses the viewer into the scene, as if they were standing there themselves.</p> <p></p> <h2>Absolute Control, Absolute Results</h2> <p>The Sony α6700 offers unprecedented control over exposure. Its advanced auto-exposure algorithm can precisely detect facial skin tones and adjust the exposure to absolute perfection for both photos and videos. Say goodbye to overexposed highlights and underexposed shadows—your portraits will radiate natural, beautiful light in every shot.</p> <p></p> <h2>True-to-Life Colours in Every Situation</h2> <p>Whether you’re shooting under the blazing sun, the dramatic lighting of a theatre, or the vibrant lights of a stadium, the α6700 ensures the most natural and life-like colours. It excels in preserving the authenticity of skin tones, the blue of the sky, and the vibrant green of foliage, no matter the lighting condition.</p> <p></p> <h2>E-mount Lens Compatibility</h2> <p>With compatibility for E-mount lenses, the α6700 is ready for any creative adventure you throw its way. Whether it’s a wide-angle landscape or an intimate portrait, this camera will empower you with the flexibility to choose the perfect lens for every situation.</p> <p></p> <h2>Designed for Adventure</h2> <p>The α6700 is more than just a camera—it’s a reliable partner for all your creative expeditions. It sports a discreet but robust body, designed to withstand the demands of active shooting in a variety of environments without compromising on style or functionality.</p> <p></p> <h2>Seamless Video Capture</h2> <p>Are you a budding filmmaker or a seasoned videographer? The α6700 has you covered. Its advanced video capabilities promise not just stunning image quality, but an array of features that provide a smooth, professional videography experience.</p> <p></p> <h2>AI that Works for You</h2> <p>The α6700’s AI doesn’t just promise intelligence—it delivers. From smart subject recognition to predictive tracking, this is a camera that thinks with you and for you. It’s always one step ahead, ensuring you never miss that perfect shot.</p> <p></p> <h2>The World Is Your Studio</h2> <p>With the Sony α6700, your photography is bound by no limits. It invites you to explore, to experiment, and to express yourself in ways you never thought possible. It’s not just about taking photos—it’s about making art.</p> <p></p> <h2>Join the α Legacy</h2> <p>Be a part of something bigger. When you pick up the Sony α6700, you’re not just getting a camera—you’re joining a community of creators and innovators. You’re stepping into a legacy of photographers who believe in the power of a single frame to change the world.</p> <p></p> <h2>Act Now, Capture Forever</h2> <p>Don’t let life’s most precious moments slip away. With the Sony α6700, you’re investing in more than a camera; you're investing in memories that will last a lifetime. Seize the opportunity now. This isn’t just a purchase; it's an investment in your passion and future as a photographer.</p> <p></p> <h2>Order Your Sony α6700 Today</h2> <p>Ready to redefine your photography? Order your Sony α6700 now and start a journey that promises not just incredible photos and videos, but a transformed perspective on what it means to capture a moment.</p> <p></p> <p>The Sony α6700 is not just a camera—it’s your next step in the grand adventure of life and art. Don’t wait. Capture your world, your way, today.</p>

SONYA6700FE50F12GMX15

5/ 5

<p>Drawing from the technical foundation of the <a title="Discover the Sony A7 IV" href="https://www.mczdirect.com/gb/sony-a7-iv/-sony-a7-iv-mirrorless-camera--9703.html"><strong>A7 Mark IV</strong></a> and its 33MP sensor, the A7C II now incorporates an artificial intelligence chip to enhance its autofocus. This upgrade could position it as the go-to tool for street photographers wanting to leverage Sony's advanced technology in a body weighing just over 500g.</p> <p>It took three years for the much-anticipated successor to the A7C to emerge: the A7C II, a full-frame hybrid camera that retains the essence of the C series. It stands out with its compact body, lightness, and an offset rangefinder-style viewfinder, in contrast to the central viewfinders of models like the A7 and A9.</p> <p>Launched in 2020, the A7C was designed based on the Alpha A7 III, inheriting its 24MP sensor. In this fall of 2023, the A7C II naturally draws from the more recent A7 IV, adopting its full-frame Exmor R 33MP sensor and the pair of processors that make up the Bionz XR unit. Thanks to this powerful setup, despite a nearly 50% increase in pixels, the camera maintains the same sensitivity range as its predecessor, the A7C (100-51,200 ISO, which can be extended from 50 to 204,800 ISO).</p> <h2> </h2> <h2><strong>WHAT WE LOVE ABOUT THE SONY A7C II:</strong></h2> <ul> <li>A second-generation compact mirrorless camera, enriched with numerous improvements, including a new 33 MP sensor and a fast processor.</li> <li>Benefits from Sony's flagship technologies, notably a dedicated AI processor for focusing, derived from the A7R V.</li> <li>A revamped design with better ergonomics due to new buttons, optimized handling, and a tiltable LCD touchscreen.</li> <li>Powerful hybrid features for creators: 4K video at 60 frames per second, fast burst at 10fps with AF/AE, and extended sensor AF coverage.</li> <li>Technological innovations for exceptional content quality, including LUT support, improved stabilization, and remarkable low-light performance.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-1.png" alt="Sony A7C II photo" width="900" height="600" /></p> <p class="ed__cntnr is--sw"> </p> <h2><strong>SONY A7C II MIRRORLESS CAMERA IN BRIEF</strong></h2> <p>Boasting a compact design with notable improvements both inside and out, the second generation of the Sony Alpha A7C II mirrorless offers content creators impressive capabilities in a highly portable format.</p> <p>This latest generation upgrade from Sony's compact C series of hybrid Alpha cameras incorporates a 33-megapixel full-frame back-illuminated Exmor R CMOS sensor, identical to the A7 IV. The A7C II is also equipped with the BIONZ XR processor from the same generation as flagship devices, offering processing speeds 8 times faster than the previous model.</p> <p>Alongside these core features is the powerful AI processing unit from the <a title="Discover the Sony A7R V" href="https://www.mczdirect.com/gb/sony-a7r-v/-sony-a7r-v-body-professional-camera--10878.html"><strong>Sony A7R V</strong></a>, which manages subject recognition and tracking more effectively and accurately. Other significant upgrades include improved in-body stabilization, achieving up to 7 stops, and continuous shooting at rates of up to 10 frames per second with AF/AE tracking.</p> <p>Filmmakers can record in various formats up to 4K 60p (Super 35) and full-frame 4K at 30p, in 4:2:2 10-bit. Preset aesthetic profiles are now available, with the S-Log and S-Cinetone profiles, as well as LUT support for comprehensive advanced video performance.</p> <p>The A7C II's body has also been refined by Sony, with enhanced ergonomics featuring a 0.7x magnification EVF, new front and rear dials, an S&amp;Q dial, and an improved grip for better handling.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-2.png" alt="Sony A7CII photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II MAIN FEATURES</strong><strong>:</strong></h2> <ul> <li>High-resolution full-frame performance in a compact body.</li> <li>Capture of high-quality 33MP images thanks to the BSI Exmor R CMOS sensor.</li> <li>Powered by Sony's premium BIONZ XR image processing engine.</li> <li>High sensitivity and wide dynamic range (ISO 100 - 51200).</li> <li>Accurate color reproduction and natural skin tones.</li> <li>Integrated 5-axis image stabilization up to 7.0 stops for handheld shooting.</li> <li>Real-time autofocus, AI-powered, for fast and accurate tracking. Burst mode up to 10fps with AF/AE tracking.</li> <li>Recognition of humans, animals, birds, insects, cars, trains, and planes.</li> <li>Precise focusing in lighting conditions as low as EV-4 in dedicated AF-S mode.</li> <li>High-density hybrid AF with 759 phase-detection points.</li> <li>Continuous manual focus in AF-C/AF-S modes and focus bracketing up to 299 images.</li> <li>4K video at 60fps in Super35 format with 10-bit 4:2:2 recording.</li> <li>4K video recording at 30fps in full frame with 7K oversampling and full pixel readout.</li> <li>S-Cinetone image profiles for cinematic results.</li> <li>Log mode recording with LUT monitoring and LUT import.</li> <li>Inherits the auto framing feature from the Sony ZV-E1.</li> <li>Focus breathing compensation, AF assistance, and focus map for professional video.</li> <li>Active stabilization activation when used with Sony lenses.</li> <li>Compact and lightweight camera with dust and moisture-resistant design.</li> </ul> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-3.png" alt="A7C II Sony Photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II KEY FEATURES:</strong></h2> <h3>Professional Image Quality</h3> <p>The full-frame mirrorless Alpha 7C II camera is designed for professional photography. Thanks to its new 33MP backlit Exmor R sensor and Bionz XR processor, it covers a wide range of subjects. This cutting-edge technology offers high sensitivity and a broad dynamic range (ISO 100-51200, expandable to ISO 50-204800 for still images).</p> <p>Compared to the Alpha 7C, it incorporates a 5-axis optical image stabilization providing a 7.0 stop advantage, for precise detection and control of vibrations.</p> <p>Furthermore, the Alpha 7C II offers enhanced color reproduction for a more accurate white balance in challenging lighting conditions.</p> <h3> </h3> <h3>Advanced Autofocus Technology</h3> <p>The Alpha 7C II features Sony's most advanced technology, including an AI-based subject recognition system for real-time autofocus. This processing unit has 759 phase-detection points, covering 94% of the frame, and operates down to EV-4, facilitating easy shooting in low-light conditions.</p> <p>Thanks to its AI-driven technology, the device can identify a wide variety of subjects, from insects to humans. It can even track a subject's gaze, ensuring continuous focus on the eyes. And with continuous shooting up to 10 fps with AF/AE tracking, you'll never miss that perfect moment.</p> <h3>High-definition Video</h3> <p>The Alpha 7C II excels not only in photography but also in 4K video, providing creators with the tools needed for top-tier storytelling. It allows recording in 4K 60P in Super35 format, 4K 30P with 7K full-frame oversampling, and offers a color depth of 10 bits with a 4:2:2 color sampling. It also supports XAVC S-I and XAVC HS formats.</p> <p>Sony also makes post-production easier with various color profiles and LUT support. Features like auto framing, active mode image stabilization, breathing compensation, and AF assist make the Alpha 7C II a preferred choice for hybrid videographers.</p> <h3>Intuitive Handling</h3> <p>Following the popularity of touch controls introduced with the ZV-E1, the Alpha 7C II incorporates an intuitive user interface reminiscent of smartphone simplicity. Besides touch shooting, focusing, and tracking, you can also navigate the menu with a simple touch.</p> <p>Sony has also included an enhanced tilt screen, an XGA OLED viewfinder, and an additional front dial for a seamless user experience. Its compact design, improved grip, and resistance to dust and moisture make this device the ideal choice for photographers on the go.</p> <h3>Stay Connected</h3> <p>The Alpha 7C II offers multiple options to connect, create, and share your content. In terms of wireless connections, it integrates Wi-Fi and Bluetooth. It is compatible with the Creator's Cloud platform for collaborative production, file transfers, and remote control.</p> <p>Among the wired connections, there is a USB-C port, a micro HDMI port, a 3.5mm jack, and a multi-interface shoe for simplified connectivity with various accessories.</p> <h2> </h2> <h2>What is the difference between the Sony Alpha 7C and the Alpha 7CII?</h2> <p>The Alpha 7CII is a next-generation camera offering significant upgrades, reflecting the best of Sony's technology. While the Alpha 7C was equipped with a 24.2 MP sensor and a BIONZ X processor, the Alpha 7CII features a 33 MP sensor and an enhanced BIONZ XR processor.</p> <p>The Alpha 7CII also benefits from an increased stabilizer advantage, moving from 5.0 stops to 7.0 stops, AI-based subject detection, an expanded range of video features, and improved ergonomics.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-4.png" alt="Sony alpha a7C II photo" width="900" height="600" /></p> <h2><strong>Sony A7C II vs Sony A7C</strong></h2> <p>The new Sony A7C II showcases significant improvements over the original A7C in key areas such as resolution, processing power, autofocus, and video capabilities. It features a superior 33MP sensor, compared to the previous A7C's 24MP sensor, delivering more detailed images and larger print capabilities. The A7C II also integrates a faster BIONZ XR processor and a dedicated AI unit for advanced subject tracking and recognition, surpassing the earlier model. The autofocus is enhanced with 759 phase-detection points and reliable eye and subject tracking for both humans and animals.</p> <p>In terms of video, the A7C II offers oversampled 4K 30p, 4K 60p in Super 35mm, and 1080p slow motion at 120fps, outclassing the A7C's 4K 30p. With these improvements in image quality, performance, and intelligent features, the A7C II presents marked advancements in both photo and video over its predecessor. However, it still retains the same compact, lightweight, and weather-resistant body, ideal for versatile videographers and photographers on the move.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A7CR</strong></h2> <p>The Sony A7C II and <a title="Discover the Sony A7CR" href="https://www.mczdirect.com/gb/sony-a7cr/-sony-a7cr-body-black--11949.html"><strong>A7CR</strong></a> are two powerful and compact options among Sony's growing lineup of full-frame mirrorless cameras. The A7C II delivers optimal resolution with its 33MP sensor, whereas the A7CR stands out with a more robust 61MP sensor. The latter is particularly advantageous for demanding applications like landscape, architecture, or product photography where detail precision is paramount.</p> <p>Both models benefit from 5-axis stabilization, fast BIONZ XR processors, and dedicated AI tracking. In terms of ergonomics, the A7CR adopts the intuitive touch interface first introduced on the A7C II. The A7CR also has a slight edge in speed with 8fps continuous shooting versus the A7C II's 10fps.</p> <p>Their video capabilities are very similar, offering 4K at 60fps for both models. However, the A7CR differentiates itself with a redesigned grip and design optimized for portability. For photographers seeking exceptional image quality in a very compact form, both cameras impress, with the A7CR leaning more towards maximum photo resolution.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A7IV</strong></h2> <p>Both the Sony A7C II and Sony A7IV are full-frame mirrorless cameras, but they cater to distinct needs. The A7C II features a 33MP sensor, 7-axis image stabilization, and a compact design, making it perfect for leisure or travel photography. It also supports 4K video at 60fps.</p> <p>On the other hand, the A7IV is typically more robust and geared towards professionals, offering advanced features often at a higher price point. Both have comprehensive autofocus systems, but the A7C II boasts 759 focus points, unlike the A7IV. Your choice between the two will likely hinge on your specific requirements: the A7C II for its portability and the A7IV for professional use.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A6700</strong></h2> <p>The full-frame Sony A7C II and the APS-C format <a title="Discover the Sony A6700" href="https://www.mczdirect.com/gb/sony-alpha-6700/-sony-alpha-6700-body--11611.html"><strong>Sony A6700</strong></a> are two compact and potent options from Sony's mirrorless lineup. The A7C II offers peak resolution with a 33MP sensor, while the A6700 features a 26MP APS-C sensor capable of delivering oversampled 4K 60p video. Both models benefit from the fast BIONZ XR processors, but the alpha A7C II stands out with a dedicated AI processor for advanced real-time eye, face, and body tracking.</p> <p>The A6700 offers 5-axis stabilization and slightly faster burst shooting at 11 frames per second, compared to the A7C II's 10fps. In summary, both cameras deliver professional-grade performance and features in compact, weather-sealed bodies, perfect for versatile photographers and videographers. The A7C II leans more towards high-resolution shots while the A6700 stands out for its high-speed stabilized shooting and 4K video capabilities.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-5.png" alt="Sony alpha 7c II photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II REVIEW</strong></h2> <p>There's never been a more opportune time to delve into visual storytelling thanks to devices like the Sony A7C II. This model offers content creators advanced hybrid capabilities. It incorporates the technology of Sony's high-end devices within a compact, portable body, benefiting from both internal and aesthetic enhancements.</p> <p>A high-resolution 33MP CMOS sensor is paired with Sony's swift BIONZ XR processor, and these key components are bolstered by the now renowned AI processor, managing subject recognition and AF tracking. These combinations unlock new possibilities in photography and video, delivering faster overall performance, improved image quality, and optimized autofocus.</p> <p>This black version of the A7C II is joined by a silver variant, as well as a new ultra-high-resolution A7CR in both black and silver. The choice between these models will depend on your content style: the R version leans more towards photography, while the standard A7R II is a thoroughbred hybrid camera, excelling in both video and photography.</p> <p>Turning back to the Sony A7C II, it provides much more than just technological advancements. Many new features await discovery, aiding in the creation of compelling content, such as enhanced 5-axis stabilization and software functionalities like automatic framing, active stabilization, and breathing compensation, to name just a few.</p> <p>All these enhancements and many more make this device a comprehensive and high-performing camera, ready to elevate your content and open new horizons for your visual narratives.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-6.png" alt="Alpha a7c II exemple photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II FAQ</strong></h2> <h3>Does the Sony A7C II have image stabilization?</h3> <p>Yes, the A7C II is equipped with 5-axis image stabilization that offers up to 7 stops of compensation for sharp handheld shots.</p> <h3>What are the video capabilities of the A7C II?</h3> <p>The A7C II can shoot in 4K up to 30 fps with full pixel readout in Super 35mm format. It is also capable of recording videos in Full HD at rates up to 120 fps for smooth slow motion.</p> <h3>How does the autofocus system of the A7C II perform?</h3> <p>With 759 phase-detection AF points covering 94% of the image area, the A7C II offers excellent autofocus capabilities. It also has advanced subject tracking powered by AI.</p> <h3>What battery life can I expect from the Alpha A7C II?</h3> <p>Sony rates the battery life of the A7C II at about 540 shots using the rear LCD and 440 shots with the EVF, based on CIPA standards. These figures may vary depending on shooting conditions.</p> <h3>Does the A7C II have a fully articulating rear screen?</h3> <p>Yes, the A7C II's 3-inch touchscreen LCD is fully articulating, allowing for flexible viewing angles during shooting or playback.</p> <h3>Is the A7C II weather-sealed?</h3> <p>Yes, its magnesium alloy body is dust and moisture-resistant, making the A7C II suitable for outdoor use in various conditions.</p> <h3>How does the A7C II connect to smartphones or computers?</h3> <p>The A7C II features WiFi, Bluetooth, and USB-C connectivity for wireless or wired image transfer and remote control functions.</p> <h3>What types of memory cards are compatible with the A7C II?</h3> <p>The A7C II has a slot for UHS-II SD card compatible with SD, SDHC, SDXC, Memory Stick PRO Duo, and Memory Stick PRO-HG Duo cards.</p> <h3>Is the A7C II full-frame?</h3> <p>Yes, the A7C II features a full-frame sensor, not an APS-C, offering high resolution with shallow depth of field capabilities.</p> <h3>How compact is the Sony A7C II?</h3> <p>The A7C II weighs only 509g and has dimensions of 124 x 71 x 60mm, making it very compact and lightweight for a full-frame camera. It's easy to carry.</p> <h3>Is the Sony A7C II worth the purchase?</h3> <p>With its versatile hybrid features, exceptional image quality, and compact design, the A7C II offers great value for enthusiasts and professionals looking for advanced capabilities in a portable body.</p> <h3>How much does the Sony A7C II cost?</h3> <p>Prices may vary based on availability, but the A7C II body should be available at the best prices on our website. Kits including lenses may cost more.</p> <h3>What is the resolution of the Sony A7C II?</h3> <p>The A7C II is equipped with a 33-megapixel full-frame sensor, delivering high-resolution images.</p> <h3>How many frames per second can the Sony A7C II shoot?</h3> <p>The A7C II can shoot bursts of up to 10 fps with autofocus and auto exposure enabled, making it ideal for action shots.</p> <p> </p>

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<p>After 5 years of service, the <strong>Sony Alpha 7S III (A7S III)</strong> full-frame mirrorless camera takes the place of its predecessor. It specializes in video and strives to make a name for itself in this field by offering 4K UHD at 120 fps and a novel viewfinder.</p> <p>The Alpha 7S II (A7S II) blew out its fifth candle before being replaced by the Alpha 7S III (A7S III). Anonymous sources finally got it right by announcing the renewal of Sony's dedicated video camera, after several rumors and quite a few false ones. The Alpha 7S III (A7S III) comes with features that were introduced in the <a title="Discover the Sony A7R IV" href="https://www.mczdirect.com/gb/sony-alpha-7r-iv/-sony-alpha-7r-iv-body-2-years-warranty--5293.html"><strong>A7R IV</strong></a> in 2019.</p> <p>The <strong>Sony Alpha 7S III (A7S III)</strong> improves on the original without going overboard. While Sony claims to have "changed everything" from the processor to the sensor, many elements are comparable. The 12.1-megapixel full-frame sensor is still there, as is a maximum ISO 409,600 for stills.4K UHD is now the standard recording format, and 8K is off the table.</p> <p>Sony is skipping high definition, unlike Canon, which now offers 8K with its new 24x36 hybrid, the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>EOS R5</strong></a>. In the fall of 2019, it was Panasonic that offered a Lumix S1H in 35mm format. The latter's sensor can reach 6K thanks to its huge cooling system, which faces demanding productions despite its 35mm format.</p> <p>Sony, on the other hand, is launching the Alpha 7S III (A7s III) in an aggressive frame with no intention of stopping. If the definition of the sensor is restricted, Sony claims several advantages in return.</p> <p>The A7S III uses the Sony VG-C4EM grip dedicated to <a title="Discover the Sony A1" href="https://www.mczdirect.com/gb/sony-a1/-sony-a1--8286.html"><strong>Sony A1 (A1)</strong></a>, <a title="Discover the Sony A7 IV" href="https://www.mczdirect.com/gb/sony-a7-iv/-sony-a7-iv-mirrorless-camera--9703.html"><strong>A7 IV (A7IV)</strong></a>, A7R IV (A7RIV) and <a title="Discover the Sony A9 II" href="https://www.mczdirect.com/gb/sony-alpha-9-ii/-sony-alpha-a9-ii-body-2-years-warranty--5760.html"><strong>A9 II (A9II)</strong></a> mirrorless cameras. The grip can accept one or two NP-FZ100 batteries and also acts as a battery charger when connected to the camera via the body's USB port.</p> <p>Noise and low-light handling should be excellent; due to the increased pixel readout speed, rolling shutter is limited.</p> <p>Also, with <strong>4K UHD resolution</strong> reaching 600 Mbps or 120 frames per second, eye and face tracking autofocus is included. Sony also has another ace up its sleeve: a 9.44 million-dot electronic viewfinder !</p> <h2><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-echantillon.jpg" alt="Photo test with the Sony A7S III" width="900" height="600" /></h2> <p> </p> <h2 class="p1"><strong>WHAT ARE THE MAIN FEATURES OF THE SONY A7S III HYBRID CAMERA?</strong></h2> <p>The <strong>Sony A7S III</strong> is a high-end mirrorless camera that offers many advanced features and capabilities in a compact, lightweight body. Among the A7S III's top features, here are the top 10:</p> <ul style="list-style-type:circle;"> <li>Beautiful 4K video at 120p in 10-bit 4:2:2 internal for unlimited creative possibilities without overheating.</li> <li>Premium image quality with native ISO 80-102,400, expandable to ISO 40-409,600, for optimal low-light performance when shooting video or stills.</li> <li>Increased dynamic range of 15+ stops, bringing out details even in high contrast scenes.</li> <li>The all-new 12.1MP full-frame back-illuminated Exmor R sensor is combined with the powerful BIONZ XR image processor for exceptional performance and speed.</li> <li>Faster, more accurate video autofocus with Hybrid AF, featuring 759 phase-detection AF points, 92% coverage and enhanced real-time eye AF.</li> <li>New XAVC-HS (H.265) and XAVC-S-I (All-I) codecs, 16-bit RAW data output, S-Log profile.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with new active mode.</li> <li>New touch menu system, variable angle display and 9.44 million dot OLED Tru Finder.</li> <li>Dual card slot compatible with high speed CFexpress Type A/ UHS-II card.</li> <li>Improved connectivity with 5GHZ wifi connection and full-size HDMI port.</li> </ul> <p>The new Sony Alpha 7S III is a lightweight camera that goes beyond expectations. The imaging strengths are supported by a few changes in the physical design, including an LCD screen with a side-aperture joint for better image quality as well as an impressive 9.44m dot OLED electronic viewfinder!</p> <p>Not only does this camera have two slots to store your files on CFexpress Type A or SD UHS II memory cards, but it also promotes heat dissipation so you can shoot continuously without worrying about slow performance due to slow storage speeds, as other models can experience before their buffer fills up completely.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-de-photo.jpg" alt="Portrait photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY A7S III MIRRORLESS CAMERA:</strong></h2> <ul> <li>Stunning 4K video at 120p in 4:2:2 10-bit for <strong>unlimited creative possibilities</strong> without overheating.</li> <li>Outstanding image quality with native ISO 80-102,400, expandable to ISO 40-409,600 for optimal low-light performance.</li> <li>The all-new Exmor R sensor, combined with the powerful BIONZ XR image processor, delivers exceptional performance and speed.</li> <li>More precise autofocus in both stills and video with 759 phase-detection AF points to capture every movement.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with a new active mode for crisp videos and photos.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-photo.jpg" alt="Food photography with the Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>12.1 MP EXMOR RS BSI CMOS SENSOR AND BIONZ XR IMAGE PROCESSOR</strong></h2> <p>Sony has introduced its latest full frame mirrorless camera, the Sony alpha 7s III. With an impressive 12MP sensor and a redesigned Exmor RS back-illuminated design for improved clarity and noise reduction at high sensitivities up to ISO 102400, this new model is sure to be another hit from one of Japan's electronics leaders!</p> <p>The Sony A7S III ( A7S3 ) is an <strong>incredible camera</strong> that will take your photography to the next level.</p> <p>Not only does it have a faster sensor than its predecessor, but with improved BIONZ XR processing power and a reduced rolling shutter of 3x or 8x faster to turn information into images - this Sony body can shoot at 10 fps continuously for 1000 uncompressed raw files.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-essai-photo.jpg" alt="Example of a photo taken with the Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>4K 120P UHD VIDEO, 10-BIT 4:2:2 INTERNAL RECORDING ON THE SONY ALPHA 7S III</strong></h2> <p>Filming in 4K UHD with frame rates up to 120p is possible and easy.</p> <p>You can also record using full 1:1 pixel playback with no binning, as well as 10-bit sampling for even more tonality on your recordings or flexibility in post-production when shooting externally via the HDMI A port in 16-bit raw HQ video quality.</p> <p>The <strong>Sony Alpha 7S3</strong> is a mirrorless camera that offers both high quality and low bit rate coding. The first codec developed for this model was XAVC SS, which uses HEVC/H.265 to retain more detail at smaller sizes while providing good performance when shooting video at bit rates up to 600 Mb/s!</p> <p>In addition, two other types have been created: One, XavcHS, is an intra-frame format capable of capturing amazing footage even on low-power devices; the other, called S-I, works best with higher capacity storage media such as SSDs or hard drives.</p> <p>Sony's new A7S III ( A7S3 ) is an incredible mirrorless camera that shoots at 120 frames per second (fps) and offers 4x slow motion video recording capabilities.</p> <p>This means you can record high-quality, slow-motion footage of your favorite moment with friends or family, then edit it in 30p at incredible speeds!</p> <p>Also, if there are gaps between moments when capturing things on the fly, such as driving through a beautiful landscape, this option gives us enough time to not miss anything by cutting what was being recorded just before something naturally happens without any interruption to the shoot, allowing for smoother cuts when putting a piece together after editing.</p> <p>The Sony 7 S III is a mirrorless camera that can record in the <strong>highest quality video format</strong>, 4K. It also has <strong>no time limit for recording</strong> and will never shut down while you're working on a long project, nor will it take note of any overheating!</p> <p>The Sony Alpha 7S3 is a reasonably priced, customizable digital <strong>camera for professionals</strong> who want to take their digital photography to the next level.</p> <p>With extensive controls for color, gamma levels as well as black level, this camera gives users the flexibility they need when it comes to capturing footage on set or in nature without compromising quality!</p> <p>S-Cinetone offers healthy skin tones with distinct colors that match those seen on professional film cameras like VENICE.</p> <p>So you can be sure your work will always look hot - even if it's being filmed by someone else's pointy object.</p> <p>The new Sony Alpha 7S III is the best camera in the Sony lineup.</p> <p>It offers a color profile that produces natural midtones and soft colors. It also has well controlled highlights so you can enjoy all that S-Log2 gives to your video signal while being able to produce high quality footage even after post production with REC709 or Log C gamma curves if needed.</p> <p>The Sony A7S III is the world's most advanced video production camera. It gives professional filmmakers and photographers the tools to produce movies that were previously impossible.</p> <p>This revolutionary Sony alpha body can record in the traditional Log Gamma (HLG) format as well as in the BT2020 color space that offers an extended dynamic range of over 15 stops to capture every detail from dark shadows to highlights without any skips or gaps, thanks to its wide 6-axis stabilization system that gives you true cinematic videography capabilities, even when you're mounting telescopes !</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-photo-echantillon.jpg" alt="Photoshoot with the Sony A7S III mirrorless camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>FAST MIRRORLESS AF SYSTEM</strong></h2> <p>The Sony Alpha 7S3 is the latest and greatest mirrorless camera from Japan's favorite brand. Featuring a fast Hyper-Z AF system, this Sony alpha body has 759 phase detection points that can focus on anything in less than 2 seconds with incredible accuracy, even if you're shooting video or stills using up to 6 EV of sensitivity.</p> <p>The Sony A7S III is a camera that can track moving subjects and has AI-based tracking, making it perfect for action photography.</p> <p>It also features real-time eye autofocus, so you don't have to worry about missing the shot when shooting portraits of humans or animals.</p> <p>The Sony Alpha A7S III is a game changer for anyone looking to take their photography to the next level.</p> <p>This full-frame mirrorless camera features an incredible sensor and the latest technologies that will allow you to focus faster and easier than ever.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-essai.jpg" alt="Photo test with the Sony alpha 7S 3" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>5-AXIS STEADYSHOT INSIDE IMAGE STABILIZATION IN SONY MIRRORLESS CAMERAS</strong></h2> <p>The Sony A7S III is an impressive camera! It has a 5.5-stage stabilization system, which allows you to take pictures without worrying about them being blurred due to shaking and to shoot handheld photos or videos using suitable lenses, such as telephoto lenses for wildlife photography.</p> <p>The Sony A7SIII ( A7S3 ) offers a variety of features that make this camera perfect for any photographer. You can use it to <strong>shoot landscapes</strong>, macros, and high-magnification events, such as concerts or wildlife photos, without worrying about stability issues, especially because you can always rely on the 5-axis, even when using third-party lenses with built-in stabilization features.</p> <p>The Sony A7S III is the latest in a line of <strong>high-quality professional cameras</strong>. It features an active IS mode that allows for even smoother footage right out of the box, with additional stabilization methods for videographers who need it most!</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-7-s-III-photo-essai.jpg" alt="Sony A7S III test foodphotography" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY BODY DESIGN AND CONNECTIVITY</strong></h2> <p>The Sony Alpha 7S III (A7SIII) is a camera with an impressive Tru-Finder QXGA OLED viewfinder with a high resolution of 9.44 million dots and 0.9x magnification for exceptionally clear, crisp eye-level viewing from anywhere in the frame, anytime!</p> <p>This viewfinder also features dedicated high-quality 120 fps settings to make it easy to render motion for both you and the captured images, thanks to its physical design.</p> <p>Its long 25mm eyepieces offer a 41° angle of view, giving it a wider perspective while providing clearer images than most traditional cameras today, without sacrificing too much detail or clarity when zooming in on particular areas of each shot, which is especially great if they're right next to each other.</p> <p>The Sony 7 S III is a camera specifically designed for videographers, with features that make it easy and comfortable to use for self-recording.</p> <p>The side-opening LCD screen allows you to work high or low without having to let go of the wheel when working on location; it also has a front-facing hinged position, perfect for vlogging or other self-recording needs!</p> <p>This touchscreen feature makes navigating settings very intuitive, so they are quickly accessible by touch, instead of fumbling around trying to figure out the menus in general terms.</p> <p>The Sony A7SIII is one of the top cameras for those who still want to use cards. It has a dual CFexpress Type A or SD memory card slot and can be configured to suit your needs in terms of files saved, so you can have plenty of storage space without worrying about running out at any time!</p> <p>Like all good things, there are also drawbacks; remember that unless both slots were designed specifically for high-speed transfers (U HS II), only standard formats will work here - so make sure that's what matters most before you buy this baby ;)</p> <p>For those who like to get creative with their video shooting, the Sony Alpha 7S3 has a more intuitive menu system and improved features. For example, it's easier for you to set up different workflows or select settings that go perfectly with the video recording mode, but also with on-board photography!</p> <p>Sony's latest A7SIII is a beautifully designed camera that will last for years of shooting. Its magnesium alloy chassis provides rigidity, durability and stability while remaining lightweight thanks to improvements in its lens mount design. It also offers more comfort with a flexible grip at any angle.</p> <p>The Sony 7 S III is weather sealed to protect it from the rigors of harsh conditions. The battery cover and terminal covers are also sealed, ensuring that your camera can withstand whatever Mother Nature throws at it!</p> <p>The Sony Alpha 7S III ( A7S3 ) is a game changer in video production. It features high capacity NP-FZ100 rechargeable lithium-ion batteries that provide up to 510 shots and 80 minutes of recording time per charge, whether you're using the viewfinder or the rear LCD screen, making this camera perfect for any type of shooting!</p> <p>The Sony 7 S III mirrorless feature a full-size HDMI port, which is ideal for connecting to external recorders.</p> <p>The Sony A7S 3 is a camera with 3.5mm external headphone and microphone ports, which allows for better control of audio recording when using compatible equipment such as wireless headsets or shotgun mics.</p> <p>The Sony A7SIII from Sony is an excellent mirrorless digital camera for those who want the best of both worlds. It can be used with a shotgun mic or an XLR input mic, and it offers clearer recording sound because it sends digital signals instead of analog.</p> <p>The Sony Alpha 7S III is a camera with built-in Wi-Fi, which allows you to connect wirelessly and share images directly from the camera. This feature also allows you to remotely control your shots, which is perfect when you want instant review.</p> <p>The Sony A7S III mirrorless camera offer three different connectivity options, including two USB Type-C ports that can be paired with an optional Ethernet wired LAN adapter for 1000BASE-T speed Internet access or remote shooting.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-essai.jpg" alt="Shooting with the new Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ON THE SONY A7S III CAMERA</strong></h2> <p>The Sony a7S III is the <strong>ultimate professional video camera</strong>. It is packed with features and its performance has been designed to meet your needs as an aspiring videographer or photographer looking for the latest technology in this field.</p> <p>The Sony A7S III is a complete camera, perfect for professional content creators. The body has been ergonomically designed with a better grip, a fully articulated LCD screen and waterproofing capabilities to provide you with high quality images or videos, no matter what type of production!</p> <p>With the addition of color profiles as well as new sensor and processor components included in this hybrid tool, there's not much else to do when you have access to these tools at your disposal, giving users total control over their final product without sacrificing anything along the way.</p> <p>The new Sony Alpha 7S III is an impressive mirrorless digital camera with a long list of upgrades.</p> <p>Users can enjoy faster data recording, better image stability and CF Express card compatibility thanks to its many renovations.</p> <p>With the Sony A7 S III, you can enjoy smoother videos and sharper images thanks to the sensor shift technology and anti-shake stabilization.</p> <p>This Sony camera also features intelligent active video cropping to bring your content into focus no matter where it is on the screen.</p> <p>The Sony A7S III is a camera designed <strong>for professional content creators</strong> looking to get the most out of their skills. It features 759 phase detection AF points with 90% coverage, Eye autofocus that can track humans or animals, and real-time video tracking, making it easier than ever to focus while shooting!</p> <p>Whether you're an enthusiast trying to capture something on film through creativity alone - or someone at the top of their game wanting nothing more than perfection in every image captured - we know this latest advancement will be a new love when used professionally.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-exemple.jpg" alt="example of photoshoot with Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>IS THE SONY ALPHA 7S III A PROFESSIONAL CAMERA?</strong></h2> <p>The Sony a7S III is a full frame mirrorless camera that was released in July 2020. The camera is aimed at professional photographers and videographers who need a high quality camera for stills and video.</p> <p>The a7S III has a 12.1-megapixel sensor and can record 4K video at up to 120 frames per second. It also has 5-axis image stabilization and an extended ISO range of 100 to 102400.</p> <p>In terms of build quality, the a7S III is made of magnesium alloy and is weather sealed to protect it from dust and moisture. The camera also has a large, high-resolution touchscreen and two SD card slots.</p> <p>Overall, the Sony a7S III is a great choice for professional photographers and videographers who need a high-quality camera and camcorder.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s3-exemple-phto.jpg" alt="Macro photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHICH BATTERY GRIP WORKS WITH THE SONY A7S III?</strong></h2> <p>The Sony VG-C4EM vertical grip is an optional accessory that can be added to the Sony A7S III camera.</p> <p>It allows for more comfortable shooting in a vertical orientation and also provides an additional battery, increasing the camera's shooting performance.</p> <p>The grip is made of durable magnesium alloy and is resistant to dust and moisture, making it ideal for use in harsh environments. It also features a built-in shutter release, AF-ON button, AE lock button and multi-selector joystick for easy operation.</p> <p>With its rugged construction and convenient controls, the Sony VG-C4EM vertical grip is an ideal choice for photographers who want to get the most out of their Sony A7S III camera.</p> <p class="p1"><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s-3-exemple-phto.jpg" alt="Photo shoot with the Sony alpha 7S III" width="900" height="600" /></p> <p class="p1"> </p> <h2 class="p1"><strong>HOW LONG CAN IT FILM?</strong></h2> <p>The Sony A7s III is a powerful and versatile digital camera that offers many features to amateur and professional photographers.</p> <p>One of the most impressive features of the A7s III is its video recording capability. With no limit on recording time, the A7s III allows users to capture high-quality video footage for an unlimited amount of time.</p> <p>This makes it an ideal camera for event photographers and videographers who need to capture long-lasting events, such as weddings or concerts.</p> <p>In addition, the A7s III's 4K video resolution ensures that users will be able to produce high-quality video that can be enjoyed on a variety of devices.</p> <p>Whether you're a professional videographer or an amateur photographer, the Sony A7s III is a great choice for anyone who wants to capture beautiful video.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s3-exemple-photo.jpg" alt="Wildlife photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WILL BE THE PERFORMANCES OF THIS DEVICE IN ASTROPHOTOGRAPHY?</strong></h2> <p>The Sony A7SIII is an excellent choice for astrophotography thanks to its exceptional low-light performance.</p> <p>With its 12.1 megapixel sensor, it is capable of capturing a large amount of detail and producing stunning images.</p> <p>However, due to its lower megapixel count, users may feel limited to smaller prints or reduced results when cropping.</p> <p>Ultimately, it all depends on how you shoot and what you want the end result to be.</p> <p>For example, if you want to make large prints or crop your photos, you might consider a camera with a higher megapixel count.</p> <p>On the other hand, if you're content with small prints or don't plan to crop your images, the Sony A7SIII will produce stunning results that you'll be proud to display.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s3-essai-photo.jpg" alt="Sony a7S III rear view" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>HOW DOES THIS CAMERA'S LOW-LIGHT PERFORMANCE COMPARE TO THE A6600 AND A7III?</strong></h2> <p>Low light photography has always been a bit of a challenge, but with the advent of new technologies, it has become easier to achieve excellent results even in very low light conditions.</p> <p>The Sony A7S III is a camera specifically designed for low light photography, and it excels in this area thanks to its large photosites and low pixel count.</p> <p>In fact, the larger pixels and lower signal-to-noise ratio allow the A7S III to capture more detail in low-light scenarios than other cameras.</p> <p>This makes it an ideal choice for photographers who want to be able to shoot in any lighting condition.</p> <p>Whether you're shooting a wedding in a dimly lit church or trying to capture the night sky, the A7S III will help you get the best results possible.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7-s-3-essai-photo.jpg" alt="Sony alpha 7S III, view of the control buttons" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>3 REASONS TO BUY THE SONY A7S III CAMERA</strong></h2> <p>The Sony Alpha 7S III is a professional mirrorless camera that offers excellent image quality, 4K video recording and fast autofocus. It's one of the most popular cameras on the market, and it's easy to see why. Here are three reasons to buy the Sony A7S III camera:</p> <p>1. Image Quality. The Sony A7S III produces stunning images, thanks to its full-frame sensor and advanced image processing.</p> <p>2. 4K video recording. The Sony A7S III can record 4K video at up to 60 frames per second for smooth, detailed footage.</p> <p>3. Fast autofocus. The Sony A7S III features advanced autofocus technology that makes it easy to track moving subjects.</p> <p>If you're looking for a high-end camera with excellent image quality, 4K video recording and fast autofocus, the Sony A7S III is a great option.</p>

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<p>After 5 years of service, the <strong>Sony Alpha 7S III (A7S III)</strong> full-frame mirrorless camera takes the place of its predecessor. It specializes in video and strives to make a name for itself in this field by offering 4K UHD at 120 fps and a novel viewfinder.</p> <p>The Alpha 7S II (A7S II) blew out its fifth candle before being replaced by the Alpha 7S III (A7S III). Anonymous sources finally got it right by announcing the renewal of Sony's dedicated video camera, after several rumors and quite a few false ones. The Alpha 7S III (A7S III) comes with features that were introduced in the <a title="Discover the Sony A7R IV" href="https://www.mczdirect.com/gb/sony-alpha-7r-iv/-sony-alpha-7r-iv-body-2-years-warranty--5293.html"><strong>A7R IV</strong></a> in 2019.</p> <p>The <strong>Sony Alpha 7S III (A7S III)</strong> improves on the original without going overboard. While Sony claims to have "changed everything" from the processor to the sensor, many elements are comparable. The 12.1-megapixel full-frame sensor is still there, as is a maximum ISO 409,600 for stills.4K UHD is now the standard recording format, and 8K is off the table.</p> <p>Sony is skipping high definition, unlike Canon, which now offers 8K with its new 24x36 hybrid, the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>EOS R5</strong></a>. In the fall of 2019, it was Panasonic that offered a Lumix S1H in 35mm format. The latter's sensor can reach 6K thanks to its huge cooling system, which faces demanding productions despite its 35mm format.</p> <p>Sony, on the other hand, is launching the Alpha 7S III (A7s III) in an aggressive frame with no intention of stopping. If the definition of the sensor is restricted, Sony claims several advantages in return.</p> <p>The A7S III uses the Sony VG-C4EM grip dedicated to <a title="Discover the Sony A1" href="https://www.mczdirect.com/gb/sony-a1/-sony-a1--8286.html"><strong>Sony A1 (A1)</strong></a>, <a title="Discover the Sony A7 IV" href="https://www.mczdirect.com/gb/sony-a7-iv/-sony-a7-iv-mirrorless-camera--9703.html"><strong>A7 IV (A7IV)</strong></a>, A7R IV (A7RIV) and <a title="Discover the Sony A9 II" href="https://www.mczdirect.com/gb/sony-alpha-9-ii/-sony-alpha-a9-ii-body-2-years-warranty--5760.html"><strong>A9 II (A9II)</strong></a> mirrorless cameras. The grip can accept one or two NP-FZ100 batteries and also acts as a battery charger when connected to the camera via the body's USB port.</p> <p>Noise and low-light handling should be excellent; due to the increased pixel readout speed, rolling shutter is limited.</p> <p>Also, with <strong>4K UHD resolution</strong> reaching 600 Mbps or 120 frames per second, eye and face tracking autofocus is included. Sony also has another ace up its sleeve: a 9.44 million-dot electronic viewfinder !</p> <h2><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-echantillon.jpg" alt="Photo test with the Sony A7S III" width="900" height="600" /></h2> <p> </p> <h2 class="p1"><strong>WHAT ARE THE MAIN FEATURES OF THE SONY A7S III HYBRID CAMERA?</strong></h2> <p>The <strong>Sony A7S III</strong> is a high-end mirrorless camera that offers many advanced features and capabilities in a compact, lightweight body. Among the A7S III's top features, here are the top 10:</p> <ul style="list-style-type:circle;"> <li>Beautiful 4K video at 120p in 10-bit 4:2:2 internal for unlimited creative possibilities without overheating.</li> <li>Premium image quality with native ISO 80-102,400, expandable to ISO 40-409,600, for optimal low-light performance when shooting video or stills.</li> <li>Increased dynamic range of 15+ stops, bringing out details even in high contrast scenes.</li> <li>The all-new 12.1MP full-frame back-illuminated Exmor R sensor is combined with the powerful BIONZ XR image processor for exceptional performance and speed.</li> <li>Faster, more accurate video autofocus with Hybrid AF, featuring 759 phase-detection AF points, 92% coverage and enhanced real-time eye AF.</li> <li>New XAVC-HS (H.265) and XAVC-S-I (All-I) codecs, 16-bit RAW data output, S-Log profile.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with new active mode.</li> <li>New touch menu system, variable angle display and 9.44 million dot OLED Tru Finder.</li> <li>Dual card slot compatible with high speed CFexpress Type A/ UHS-II card.</li> <li>Improved connectivity with 5GHZ wifi connection and full-size HDMI port.</li> </ul> <p>The new Sony Alpha 7S III is a lightweight camera that goes beyond expectations. The imaging strengths are supported by a few changes in the physical design, including an LCD screen with a side-aperture joint for better image quality as well as an impressive 9.44m dot OLED electronic viewfinder!</p> <p>Not only does this camera have two slots to store your files on CFexpress Type A or SD UHS II memory cards, but it also promotes heat dissipation so you can shoot continuously without worrying about slow performance due to slow storage speeds, as other models can experience before their buffer fills up completely.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-de-photo.jpg" alt="Portrait photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY A7S III MIRRORLESS CAMERA:</strong></h2> <ul> <li>Stunning 4K video at 120p in 4:2:2 10-bit for <strong>unlimited creative possibilities</strong> without overheating.</li> <li>Outstanding image quality with native ISO 80-102,400, expandable to ISO 40-409,600 for optimal low-light performance.</li> <li>The all-new Exmor R sensor, combined with the powerful BIONZ XR image processor, delivers exceptional performance and speed.</li> <li>More precise autofocus in both stills and video with 759 phase-detection AF points to capture every movement.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with a new active mode for crisp videos and photos.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-photo.jpg" alt="Food photography with the Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>12.1 MP EXMOR RS BSI CMOS SENSOR AND BIONZ XR IMAGE PROCESSOR</strong></h2> <p>Sony has introduced its latest full frame mirrorless camera, the Sony alpha 7s III. With an impressive 12MP sensor and a redesigned Exmor RS back-illuminated design for improved clarity and noise reduction at high sensitivities up to ISO 102400, this new model is sure to be another hit from one of Japan's electronics leaders!</p> <p>The Sony A7S III ( A7S3 ) is an <strong>incredible camera</strong> that will take your photography to the next level.</p> <p>Not only does it have a faster sensor than its predecessor, but with improved BIONZ XR processing power and a reduced rolling shutter of 3x or 8x faster to turn information into images - this Sony body can shoot at 10 fps continuously for 1000 uncompressed raw files.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-essai-photo.jpg" alt="Example of a photo taken with the Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>4K 120P UHD VIDEO, 10-BIT 4:2:2 INTERNAL RECORDING ON THE SONY ALPHA 7S III</strong></h2> <p>Filming in 4K UHD with frame rates up to 120p is possible and easy.</p> <p>You can also record using full 1:1 pixel playback with no binning, as well as 10-bit sampling for even more tonality on your recordings or flexibility in post-production when shooting externally via the HDMI A port in 16-bit raw HQ video quality.</p> <p>The <strong>Sony Alpha 7S3</strong> is a mirrorless camera that offers both high quality and low bit rate coding. The first codec developed for this model was XAVC SS, which uses HEVC/H.265 to retain more detail at smaller sizes while providing good performance when shooting video at bit rates up to 600 Mb/s!</p> <p>In addition, two other types have been created: One, XavcHS, is an intra-frame format capable of capturing amazing footage even on low-power devices; the other, called S-I, works best with higher capacity storage media such as SSDs or hard drives.</p> <p>Sony's new A7S III ( A7S3 ) is an incredible mirrorless camera that shoots at 120 frames per second (fps) and offers 4x slow motion video recording capabilities.</p> <p>This means you can record high-quality, slow-motion footage of your favorite moment with friends or family, then edit it in 30p at incredible speeds!</p> <p>Also, if there are gaps between moments when capturing things on the fly, such as driving through a beautiful landscape, this option gives us enough time to not miss anything by cutting what was being recorded just before something naturally happens without any interruption to the shoot, allowing for smoother cuts when putting a piece together after editing.</p> <p>The Sony 7 S III is a mirrorless camera that can record in the <strong>highest quality video format</strong>, 4K. It also has <strong>no time limit for recording</strong> and will never shut down while you're working on a long project, nor will it take note of any overheating!</p> <p>The Sony Alpha 7S3 is a reasonably priced, customizable digital <strong>camera for professionals</strong> who want to take their digital photography to the next level.</p> <p>With extensive controls for color, gamma levels as well as black level, this camera gives users the flexibility they need when it comes to capturing footage on set or in nature without compromising quality!</p> <p>S-Cinetone offers healthy skin tones with distinct colors that match those seen on professional film cameras like VENICE.</p> <p>So you can be sure your work will always look hot - even if it's being filmed by someone else's pointy object.</p> <p>The new Sony Alpha 7S III is the best camera in the Sony lineup.</p> <p>It offers a color profile that produces natural midtones and soft colors. It also has well controlled highlights so you can enjoy all that S-Log2 gives to your video signal while being able to produce high quality footage even after post production with REC709 or Log C gamma curves if needed.</p> <p>The Sony A7S III is the world's most advanced video production camera. It gives professional filmmakers and photographers the tools to produce movies that were previously impossible.</p> <p>This revolutionary Sony alpha body can record in the traditional Log Gamma (HLG) format as well as in the BT2020 color space that offers an extended dynamic range of over 15 stops to capture every detail from dark shadows to highlights without any skips or gaps, thanks to its wide 6-axis stabilization system that gives you true cinematic videography capabilities, even when you're mounting telescopes !</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-photo-echantillon.jpg" alt="Photoshoot with the Sony A7S III mirrorless camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>FAST MIRRORLESS AF SYSTEM</strong></h2> <p>The Sony Alpha 7S3 is the latest and greatest mirrorless camera from Japan's favorite brand. Featuring a fast Hyper-Z AF system, this Sony alpha body has 759 phase detection points that can focus on anything in less than 2 seconds with incredible accuracy, even if you're shooting video or stills using up to 6 EV of sensitivity.</p> <p>The Sony A7S III is a camera that can track moving subjects and has AI-based tracking, making it perfect for action photography.</p> <p>It also features real-time eye autofocus, so you don't have to worry about missing the shot when shooting portraits of humans or animals.</p> <p>The Sony Alpha A7S III is a game changer for anyone looking to take their photography to the next level.</p> <p>This full-frame mirrorless camera features an incredible sensor and the latest technologies that will allow you to focus faster and easier than ever.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-essai.jpg" alt="Photo test with the Sony alpha 7S 3" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>5-AXIS STEADYSHOT INSIDE IMAGE STABILIZATION IN SONY MIRRORLESS CAMERAS</strong></h2> <p>The Sony A7S III is an impressive camera! It has a 5.5-stage stabilization system, which allows you to take pictures without worrying about them being blurred due to shaking and to shoot handheld photos or videos using suitable lenses, such as telephoto lenses for wildlife photography.</p> <p>The Sony A7SIII ( A7S3 ) offers a variety of features that make this camera perfect for any photographer. You can use it to <strong>shoot landscapes</strong>, macros, and high-magnification events, such as concerts or wildlife photos, without worrying about stability issues, especially because you can always rely on the 5-axis, even when using third-party lenses with built-in stabilization features.</p> <p>The Sony A7S III is the latest in a line of <strong>high-quality professional cameras</strong>. It features an active IS mode that allows for even smoother footage right out of the box, with additional stabilization methods for videographers who need it most!</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-7-s-III-photo-essai.jpg" alt="Sony A7S III test foodphotography" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY BODY DESIGN AND CONNECTIVITY</strong></h2> <p>The Sony Alpha 7S III (A7SIII) is a camera with an impressive Tru-Finder QXGA OLED viewfinder with a high resolution of 9.44 million dots and 0.9x magnification for exceptionally clear, crisp eye-level viewing from anywhere in the frame, anytime!</p> <p>This viewfinder also features dedicated high-quality 120 fps settings to make it easy to render motion for both you and the captured images, thanks to its physical design.</p> <p>Its long 25mm eyepieces offer a 41° angle of view, giving it a wider perspective while providing clearer images than most traditional cameras today, without sacrificing too much detail or clarity when zooming in on particular areas of each shot, which is especially great if they're right next to each other.</p> <p>The Sony 7 S III is a camera specifically designed for videographers, with features that make it easy and comfortable to use for self-recording.</p> <p>The side-opening LCD screen allows you to work high or low without having to let go of the wheel when working on location; it also has a front-facing hinged position, perfect for vlogging or other self-recording needs!</p> <p>This touchscreen feature makes navigating settings very intuitive, so they are quickly accessible by touch, instead of fumbling around trying to figure out the menus in general terms.</p> <p>The Sony A7SIII is one of the top cameras for those who still want to use cards. It has a dual CFexpress Type A or SD memory card slot and can be configured to suit your needs in terms of files saved, so you can have plenty of storage space without worrying about running out at any time!</p> <p>Like all good things, there are also drawbacks; remember that unless both slots were designed specifically for high-speed transfers (U HS II), only standard formats will work here - so make sure that's what matters most before you buy this baby ;)</p> <p>For those who like to get creative with their video shooting, the Sony Alpha 7S3 has a more intuitive menu system and improved features. For example, it's easier for you to set up different workflows or select settings that go perfectly with the video recording mode, but also with on-board photography!</p> <p>Sony's latest A7SIII is a beautifully designed camera that will last for years of shooting. Its magnesium alloy chassis provides rigidity, durability and stability while remaining lightweight thanks to improvements in its lens mount design. It also offers more comfort with a flexible grip at any angle.</p> <p>The Sony 7 S III is weather sealed to protect it from the rigors of harsh conditions. The battery cover and terminal covers are also sealed, ensuring that your camera can withstand whatever Mother Nature throws at it!</p> <p>The Sony Alpha 7S III ( A7S3 ) is a game changer in video production. It features high capacity NP-FZ100 rechargeable lithium-ion batteries that provide up to 510 shots and 80 minutes of recording time per charge, whether you're using the viewfinder or the rear LCD screen, making this camera perfect for any type of shooting!</p> <p>The Sony 7 S III mirrorless feature a full-size HDMI port, which is ideal for connecting to external recorders.</p> <p>The Sony A7S 3 is a camera with 3.5mm external headphone and microphone ports, which allows for better control of audio recording when using compatible equipment such as wireless headsets or shotgun mics.</p> <p>The Sony A7SIII from Sony is an excellent mirrorless digital camera for those who want the best of both worlds. It can be used with a shotgun mic or an XLR input mic, and it offers clearer recording sound because it sends digital signals instead of analog.</p> <p>The Sony Alpha 7S III is a camera with built-in Wi-Fi, which allows you to connect wirelessly and share images directly from the camera. This feature also allows you to remotely control your shots, which is perfect when you want instant review.</p> <p>The Sony A7S III mirrorless camera offer three different connectivity options, including two USB Type-C ports that can be paired with an optional Ethernet wired LAN adapter for 1000BASE-T speed Internet access or remote shooting.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-essai.jpg" alt="Shooting with the new Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ON THE SONY A7S III CAMERA</strong></h2> <p>The Sony a7S III is the <strong>ultimate professional video camera</strong>. It is packed with features and its performance has been designed to meet your needs as an aspiring videographer or photographer looking for the latest technology in this field.</p> <p>The Sony A7S III is a complete camera, perfect for professional content creators. The body has been ergonomically designed with a better grip, a fully articulated LCD screen and waterproofing capabilities to provide you with high quality images or videos, no matter what type of production!</p> <p>With the addition of color profiles as well as new sensor and processor components included in this hybrid tool, there's not much else to do when you have access to these tools at your disposal, giving users total control over their final product without sacrificing anything along the way.</p> <p>The new Sony Alpha 7S III is an impressive mirrorless digital camera with a long list of upgrades.</p> <p>Users can enjoy faster data recording, better image stability and CF Express card compatibility thanks to its many renovations.</p> <p>With the Sony A7 S III, you can enjoy smoother videos and sharper images thanks to the sensor shift technology and anti-shake stabilization.</p> <p>This Sony camera also features intelligent active video cropping to bring your content into focus no matter where it is on the screen.</p> <p>The Sony A7S III is a camera designed <strong>for professional content creators</strong> looking to get the most out of their skills. It features 759 phase detection AF points with 90% coverage, Eye autofocus that can track humans or animals, and real-time video tracking, making it easier than ever to focus while shooting!</p> <p>Whether you're an enthusiast trying to capture something on film through creativity alone - or someone at the top of their game wanting nothing more than perfection in every image captured - we know this latest advancement will be a new love when used professionally.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-exemple.jpg" alt="example of photoshoot with Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>IS THE SONY ALPHA 7S III A PROFESSIONAL CAMERA?</strong></h2> <p>The Sony a7S III is a full frame mirrorless camera that was released in July 2020. The camera is aimed at professional photographers and videographers who need a high quality camera for stills and video.</p> <p>The a7S III has a 12.1-megapixel sensor and can record 4K video at up to 120 frames per second. It also has 5-axis image stabilization and an extended ISO range of 100 to 102400.</p> <p>In terms of build quality, the a7S III is made of magnesium alloy and is weather sealed to protect it from dust and moisture. The camera also has a large, high-resolution touchscreen and two SD card slots.</p> <p>Overall, the Sony a7S III is a great choice for professional photographers and videographers who need a high-quality camera and camcorder.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s3-exemple-phto.jpg" alt="Macro photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHICH BATTERY GRIP WORKS WITH THE SONY A7S III?</strong></h2> <p>The Sony VG-C4EM vertical grip is an optional accessory that can be added to the Sony A7S III camera.</p> <p>It allows for more comfortable shooting in a vertical orientation and also provides an additional battery, increasing the camera's shooting performance.</p> <p>The grip is made of durable magnesium alloy and is resistant to dust and moisture, making it ideal for use in harsh environments. It also features a built-in shutter release, AF-ON button, AE lock button and multi-selector joystick for easy operation.</p> <p>With its rugged construction and convenient controls, the Sony VG-C4EM vertical grip is an ideal choice for photographers who want to get the most out of their Sony A7S III camera.</p> <p class="p1"><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s-3-exemple-phto.jpg" alt="Photo shoot with the Sony alpha 7S III" width="900" height="600" /></p> <p class="p1"> </p> <h2 class="p1"><strong>HOW LONG CAN IT FILM?</strong></h2> <p>The Sony A7s III is a powerful and versatile digital camera that offers many features to amateur and professional photographers.</p> <p>One of the most impressive features of the A7s III is its video recording capability. With no limit on recording time, the A7s III allows users to capture high-quality video footage for an unlimited amount of time.</p> <p>This makes it an ideal camera for event photographers and videographers who need to capture long-lasting events, such as weddings or concerts.</p> <p>In addition, the A7s III's 4K video resolution ensures that users will be able to produce high-quality video that can be enjoyed on a variety of devices.</p> <p>Whether you're a professional videographer or an amateur photographer, the Sony A7s III is a great choice for anyone who wants to capture beautiful video.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s3-exemple-photo.jpg" alt="Wildlife photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WILL BE THE PERFORMANCES OF THIS DEVICE IN ASTROPHOTOGRAPHY?</strong></h2> <p>The Sony A7SIII is an excellent choice for astrophotography thanks to its exceptional low-light performance.</p> <p>With its 12.1 megapixel sensor, it is capable of capturing a large amount of detail and producing stunning images.</p> <p>However, due to its lower megapixel count, users may feel limited to smaller prints or reduced results when cropping.</p> <p>Ultimately, it all depends on how you shoot and what you want the end result to be.</p> <p>For example, if you want to make large prints or crop your photos, you might consider a camera with a higher megapixel count.</p> <p>On the other hand, if you're content with small prints or don't plan to crop your images, the Sony A7SIII will produce stunning results that you'll be proud to display.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s3-essai-photo.jpg" alt="Sony a7S III rear view" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>HOW DOES THIS CAMERA'S LOW-LIGHT PERFORMANCE COMPARE TO THE A6600 AND A7III?</strong></h2> <p>Low light photography has always been a bit of a challenge, but with the advent of new technologies, it has become easier to achieve excellent results even in very low light conditions.</p> <p>The Sony A7S III is a camera specifically designed for low light photography, and it excels in this area thanks to its large photosites and low pixel count.</p> <p>In fact, the larger pixels and lower signal-to-noise ratio allow the A7S III to capture more detail in low-light scenarios than other cameras.</p> <p>This makes it an ideal choice for photographers who want to be able to shoot in any lighting condition.</p> <p>Whether you're shooting a wedding in a dimly lit church or trying to capture the night sky, the A7S III will help you get the best results possible.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7-s-3-essai-photo.jpg" alt="Sony alpha 7S III, view of the control buttons" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>3 REASONS TO BUY THE SONY A7S III CAMERA</strong></h2> <p>The Sony Alpha 7S III is a professional mirrorless camera that offers excellent image quality, 4K video recording and fast autofocus. It's one of the most popular cameras on the market, and it's easy to see why. Here are three reasons to buy the Sony A7S III camera:</p> <p>1. Image Quality. The Sony A7S III produces stunning images, thanks to its full-frame sensor and advanced image processing.</p> <p>2. 4K video recording. The Sony A7S III can record 4K video at up to 60 frames per second for smooth, detailed footage.</p> <p>3. Fast autofocus. The Sony A7S III features advanced autofocus technology that makes it easy to track moving subjects.</p> <p>If you're looking for a high-end camera with excellent image quality, 4K video recording and fast autofocus, the Sony A7S III is a great option.</p>

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<p>The Alpha 7 III (A7 III) is being replaced by the Alpha 7 IV (A7 IV) after more than 3 years of outstanding and trustworthy performance. Among the changes, the sensor has been upgraded, while several photo and video capabilities have been improved.</p> <p>Photographers have been waiting for this camera (photo video) for a long time, and it is finally here. The Sony Alpha 7 IV (A7 IV) is the long-awaited sequel to the popular Sony Alpha 7 III and features an updated spec sheet.</p> <p>On the program: a dual Bionz XR processor, a new 33 megapixel sensor, a revamped autofocus module with artificial intelligence, and a strengthened video component with 4:2:2 10-bit internal recording</p> <p>The competition is readying its weapons in the opposite corner, where the Alpha 7 IV (A7 IV) and the opposition are battling it out.</p> <p>The <a title="Discover the Canon EOS R6" href="https://www.mczdirect.com/gb/canon-eos-r6/-canon-eos-r6-body-2-years-warranty--6396.html"><strong>EOS R6</strong></a> is an example at Canon, while Nikon has introduced the <a title="Discover the Nikon Z6 II" href="https://www.mczdirect.com/gb/nikon-z-6ii/-nikon-z6-ii-body--8281.html"><strong>Z6 II</strong></a> and the Z6 first. Panasonic's Lumix S1 and Lumix S5 are also strong prospects.</p> <p>It is difficult to find a direct equivalent of the Alpha 7 IV (A7 IV) among small APS-C or micro 4/3 sensors.</p> <p>However, we can mention the Fujifilm XT4, the Olympus OMD EM1 Mark III or the Lumix GH6 as alternatives.</p> <p>The Sony a7 IV digital camera sets the standard for modern <strong>full frame cameras</strong>.</p> <p>Its superb 33MP still image quality, 4K 60p video capture, improved ergonomics and lightning-fast sharing features make it <strong>ideal for today's photographers and filmmakers</strong>.</p> <p>With a focus on versatility and performance, the Sony a7 IV is sure to impress anyone who picks it up.</p> <p>Sony has once again raised the bar for what a full-frame camera can be, and the Sony a7 IV is sure to be a hit with professionals and enthusiasts alike.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a-7-iv-photo-exemple.jpg" alt="Photo test with the Sony A7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>INTRODUCING THE SONY A7 IV: A NEW STANDARD IN FULL-FRAME CAMERAS</strong></h2> <p>Sony has just announced the latest addition to its Sony a7 line of full-frame cameras, the Sony a7 IV.</p> <p>The Sony a7 4 is a major evolution of its predecessor, the Sony a7 III, and sets a new standard for full frame cameras.</p> <p>The Sony alpha7 IV is packed with features that serious photographers will love, including a new 33-megapixel sensor, in-body 5-axis stabilization, 4K video recording, and more.</p> <p>With its fast autofocus system and powerful image processing capabilities, the Sony a7 IV is sure to appeal to professional photographers and enthusiasts alike.</p> <p>Sony has once again raised the bar for what a full-frame camera can be.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a7-iv-photo-exemple.jpg" alt="sony a7iv photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: VERSATILE AND POWERFUL</strong></h2> <p>The Sony a7 4 is a versatile and <strong>powerful full-frame camera</strong> that will appeal to a wide range of photographers.</p> <p>With its new 33 megapixel sensor, built-in 5-axis stabilization, 4K video recording and fast autofocus system, the Sony a7 IV is capable of capturing stunning photos and videos.</p> <p>Whether you're a professional photographer or an enthusiastic amateur, the Sony alpha7 IV is sure to impress.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a-7-4-photo-exemple.jpg" alt="example of photo taken with the Sony alpha 7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: A STEP FORWARD FROM THE SONY A7 III</strong></h2> <p>Sony's a7 IV is the latest revision of its popular a7 mirrorless camera line.</p> <p>The a7 4 features several improvements over its predecessor, the a7 III, including a new sensor design, an updated autofocus system and 4K video recording.</p> <p>Perhaps the most significant change is the new sensor design, which Sony says improves image quality and low-light performance.</p> <p>The updated autofocus system includes eye tracking for stills and video, as well as improved subject tracking.4K video recording is now available at up to 60 frames per second, with full-frame oversampling for better image quality.</p> <p>Sony has also included HLG (hybrid log gamma) support for HDR video playback on compatible TVs.</p> <p>Overall, the Sony a7 IV is a minor but significant upgrade over the previous model and should appeal to anyone looking for a <strong>high-quality mirrorless camera</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-alpha-7-4-photo-exemple.jpg" alt="Sony A7 IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: PERFECT FOR PROFESSIONAL PHOTOGRAPHERS</strong></h2> <p>The Sony A7 IV is a high-end camera that is <strong>perfect for professional photographers</strong>.</p> <p>It has a full-frame sensor, which makes it ideal for capturing detailed images. The camera also has 4K video recording capabilities, making it perfect for filmmakers.</p> <p>In addition, the Sony Alpha7 IV features a 5-axis image stabilization system, which helps reduce blur and shake when shooting video or taking photos.</p> <p>The Sony A7 4 is a great camera for anyone who wants <strong>to take stunning photos</strong> or videos.</p> <p>It's well worth the price and will take your photography to the next level.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-alpha-7-4-photo-exemple.jpg" alt="Sony a7iv photography example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: AN EXCELLENT CHOICE FOR ENTHUSIASTS</strong></h2> <p>The Sony a7 IV is an excellent choice for photography enthusiasts.</p> <p>It is a full-frame camera with 33 megapixel resolution and Sony's latest generation BIONZ X image processor.</p> <p>The camera also features 5-axis in-camera stabilization, which is ideal for low-light photography and video shooting.</p> <p>Overall, the Sony a 7 IV is a great choice for enthusiasts who want a high-quality camera that can <strong>capture beautiful images and videos</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a-7-4-photo-exemple.jpg" alt="Sony alpha 7 IV photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV AGAINST THE COMPETITION</strong></h2> <p>Sony has included a few new features that distinguish the a7 IV from its predecessors, such as a variable angle LCD and a built-in intervalometer. But how does the a7 IV stack up against the competition?</p> <p>On paper, the a7 IV looks like a strong contender in the full-frame mirrorless camera market.</p> <p>However, it remains to be seen how it will perform in real world conditions. Sony's autofocus system is impressive, but it will have to contend with Canon's Dual Pixel CMOS AF and Nikon's Z6/Z7 mirrorless AF systems.</p> <p>The a7 4's 4K video capabilities are also impressive, but it will have to compete with the likes of the Panasonic GH6 and Sony a9 II if it is to be considered a top-tier video camera.</p> <p>And while the a7 IV's price is relatively high, it's still significantly cheaper than the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>Canon EOS R5</strong></a> and <a title="Discover the Nikon Z9" href="https://www.mczdirect.com/gb/nikon-z9/-nikon-z9-mirrorless-camera--9699.html"><strong>Nikon Z9</strong></a>.</p> <p>Only time will tell how the Sony alpha 7 4 will fare against its competitors, but there's no doubt that it's a <strong>powerful and versatile camera</strong> that has a lot to offer photographers and filmmakers.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7-4-photo-exemple.jpg" alt="Sony A7IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHY THE SONY A7 IV IS THE BEST FULL FRAME CAMERA ON THE MARKET?</strong></h2> <p>The Sony a7 IV is the <strong>best full-frame camera</strong> on the market for a number of reasons.</p> <p>First, it has an incredible autofocus system that can track subjects with ease.</p> <p>Second, it has 4K video capabilities, allowing you to capture stunning footage.</p> <p>Third, its low-light performance is superb, thanks to its large sensor and fast aperture lenses.</p> <p>Finally, it's extremely lightweight and portable, making it <strong>ideal for travel and street photography</strong>.</p> <p>In summary, the Sony alpha 7 4 is the best full-frame camera on the market thanks to its autofocus system, 4K video capabilities, low-light performance and portability.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7-iv-photo-exemple.jpg" alt="photo test Sony Alpha 7 4" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>10 REASONS TO LOVE THE SONY ALPHA 7 IV</strong></h2> <ol> <li>The A7IV delivers stunning photo and video quality.</li> <li>With 33 megapixels of resolution, the A7IV captures images with amazing precision.</li> <li>It's perfect for capturing fast-paced action with its excellent shooting speed.</li> <li>The A7IV's autofocus system is simply outstanding, ensuring that your photos are always sharp and in focus.</li> <li>The A7IV is a full-frame camera, which means it can use the entire image sensor area to produce high-quality images.</li> <li>It has a 5-axis image stabilization system, which helps reduce camera shake and blur.</li> <li>This camera has an impressive maximum recording capacity of 4K Ultra HD.</li> <li>The camera is compatible with a wide range of lenses, giving you plenty of options to choose from.</li> <li>This mirrorless camera is relatively light and compact for a full-frame camera, making it easy to carry with you.</li> <li>The Sony A7 4 is simply the best full-frame camera on the market, and it's sure to satisfy even the most demanding photographers.</li> </ol> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7iv-photo-exemple.jpg" alt="Sony A 7 IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY A7 IV</strong></h2> <ul> <li>Redesigned full-frame mirrorless camera with the latest Sony technology and a new body.</li> <li>Now includes a variable angle LCD, improved viewfinder, multi-digital interface shoe and advanced connectivity.</li> <li>Improved speed with real-time eye AF for humans, animals and birds, and uninterrupted shooting at 10 frames per second.</li> <li>Up to 4K/60p in Super35, 7K full frame 4K/30p upsampling and 10bit 4:2:2 with All-Intra H.265.</li> <li>Updated IBIS for up to 5.5 stops compensation and new AF assist with focus breathing compensation.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a7iv-photo-exemple.jpg" alt="Hybrid Sony a7 IV photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7 IV SENSOR AND PROCESSOR</strong></h2> <h3>33MP Exmor R BSI CMOS sensor</h3> <p>This new Sony Alpha 7 4 mirrorless camera produces high-quality images with a backlit design that's ideal for low-light conditions and excellent color rendition, as well as capturing crisp detail in all your photos.</p> <p>The Exmor R sensor offers a better dynamic range than most other sensors on the market today - it can often exceed 15 stops!</p> <p>This means you'll never have to worry about blown highlights or crushed shadows when shooting outdoors at night thanks to its ability to take advantage of dawn to dusk without any loss of image quality due to poor lighting conditions.</p> <p>It also allows you to store raw files at 10 bits per channel. You won't have to worry about anything happening while shooting; just save a JPG file instead.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a-7-iv-photo-exemple.jpg" alt="Sony a7 IV mirrorless camera example" width="900" height="600" /></p> <p> </p> <h3>BIONZ XR Processor</h3> <p>The new flagship-class BIONZ XR engine enables high-speed image processing for fast continuous shooting, 4K video recording and advanced AF tracking performance.</p> <p>The fast response time also helps reduce rolling shutter distortion with moving subjects so they look sharp in your photos or videos.</p> <p>The Sony A7 4 is a <strong>high-end camera</strong> that offers fast shooting speeds of up to 10 frames per second with mechanical or electronic shutters and AF/AE enabled.</p> <p>The buffer also allows for 828 consecutive uncompressed photos in raw and JPEG format with CFexpress Type A cards.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a-7iv-photo-exemple.jpg" alt="sony a7 IV mirrorless test" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7 IV VIDEO RECORDING</strong></h2> <h3>4K 60p 10-bit video recording</h3> <p>With the Sony Alpha 7 4, you can <strong>shoot in 4K UHD</strong> at 30 fps and still get high quality images.</p> <p>The sensor has an impressive number of pixels for this resolution, more than any other camera in the world!</p> <p>It also offers 10 bits per channel, which means your colors will never be dull or washed out; they'll be rich in detail, even when viewed up close.</p> <p>The new Sony A7IV is a camera to be reckoned with.</p> <p>Not only does it record in 4K, but its Super 35 sensor and upsampled capture area also offer UHD output at up to 60p 10-bit.</p> <p>The Sony A 7 IV is a mirrorless camera that <strong>can record for an unlimited amount of time</strong>, with no limit to the length of videos.</p> <p>It has improved heat dissipation structures, so you can shoot in 4K 60p 10 bit and still be pretty cool!</p> <p>The Sony Alpha 7 IV is a <strong>game changer in the world of professional video</strong>.</p> <p>The camera offers two different codecs to fit your workflow: XAVC, which uses HEVC/H.265 encoding for even higher quality and better motion analysis with lower bit rates of up to 600Mb per second; as well as XAVC S-I, an intra-frame format that offers consistent performance at lower resolutions like UHD 4K or 2160p120fps - whatever you need.</p> <p> </p> <h3>S-Cinetone, S-Log3, and other color and gamma controls</h3> <p>The Sony A7 IV is capable of delivering natural midtones and highlights that are well controlled. This color profile gives you healthy skin tones and soft colors.</p> <p>This excellent camera for amateurs and professionals supports Hybrids Log-Gamma, which allows you to <strong>produce HDR content</strong> directly from the camera with its wide color gamut capabilities.</p> <p>With S-Log3, you have the ability to shoot in 15+ stops of dynamic range with increased control over shadow and midtone calibration.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-alpha-7-4-photo-exemple.jpg" alt="Sony a7 IV photo quality" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7 IV: FAST MIRORLESS AF SYSTEM</strong></h2> <h3>Autofocus based on artificial intelligence</h3> <p>The Sony Alpha 7 IV camera is a great option for anyone looking to <strong>take their photography to the next level.</strong></p> <p>With its fast mirrorless AF system and -4 EV sensitivity range, you'll never have trouble getting the perfect shot, even if the scene is dimly lit!</p> <p>This fantastic piece of equipment can do wonders for video recording and still images, so be sure to get yours today before it sells out.</p> <p> </p> <h3>Real-time eye tracking and AF</h3> <p>The Sony A7 IV's AF system is fast, accurate and locks onto subjects. Whether it's face tracking or sharpness in video or stills, it will give you a good picture.</p> <p>The Sony Alpha 7 IV is a <strong>high-precision camera</strong> that can track subjects accurately in real time.</p> <p>The artificial intelligence system recognizes patterns and colors for increased accuracy, as well as tracking speed from afar with its significantly reduced distance requirements of 25 meters or less!</p> <p>The latest addition to Sony's Alpha series is true to its reputation as a game changer.</p> <p>The A7 IV was designed from the ground up with speed, stability and accuracy in mind. It will meet all your needs as an artist or professional photographer working on production projects where you need to be consistent on a wide variety of subjects at different distances.</p> <p> </p> <h3>AF during video recording and additional focus modes</h3> <p>The Sony A7 IV is <strong>ideal for capturing video of all types</strong>, including eye-catching shots that will make your subject stand out.</p> <p>With support for real-time autofocus while recording and powerful features like Face Detection, which tracks the eyes of a moving human or animal, this camera can't be beat!</p> <p>The Sony A7IV offers many options for focusing while recording.</p> <p>You can choose from seven-step AF transition speeds and five-step subject shift sensitivity settings that will let the camera do the heavy lifting while giving your fingers more control over exactly where they're pointed, which is especially useful if a person needs to have both eyes open or if distances vary considerably from close to far.</p> <p>The Sony Alpha 7 4 has a very interesting new feature, Focus Map. It's like peaking with a color overlay that shows you where something is in front of or behind your focus point depending on the aperture setting you choose.</p> <p>The Sony A7 4 is a camera that was <strong>designed for professionals</strong>. It has an AF Assist feature that allows you to easily switch between automatic or autofocus mode and manual focus control, if necessary, to adjust your shots when working on a set with multiple subjects at the same time - a quick way to shift selective attention between these different elements without having too much trouble yourself.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-alpha-7-iv-photo-exemple.jpg" alt="Sony a7 IV mirrorless camera photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7IV BODY DESIGN, CONNECTIVITY AND STREAMING</strong></h2> <h3>Viewfinder and LCD screen</h3> <p>The Sony A7 IV is an <strong>excellent camera</strong> that can shoot in standard 60 fps and 120 fps formats for smooth motion rendering.</p> <p>The Tru-Finder viewfinder has a higher resolution than its predecessor, allowing you to see things more clearly with 1/3 point per pixel accuracy on the screen.</p> <p>The Sony Alpha7 IV is perfect for vloggers, Instagram star influencers and other selfie needs thanks to its articulating screen that can be used either in a front-facing orientation or tilted up at high angles while shooting vertically on uneven surfaces.</p> <p>This LCD screen also makes it easy to work with touch capabilities as well as intuitive controls making navigating settings quick and easy.</p> <p> </p> <h3>Ports and Interface</h3> <p>The Sony A7 IV is a powerful camera that offers full-size HDMI ports for more reliable connections when working with external recorders.</p> <p>The Sony Alpha7 IV features a USB 3.2 Gen 2 Type-C port, which offers faster data transfer speeds than microUSB and can be used to charge the camera from your computer or power it via accessories while connected.</p> <p>Sony's latest camera, the A7IV, features a 3.5mm headphone port and an external microphone jack for better audio control.</p> <p>The new Sony A7 IV camera has a hot shoe that supports the optional ECM-B1M Shotgun Microphone or XLR-K3M adapter kit, which allows you to get clear audio recording by sending digital microphone signals to your camera.</p> <p>This mirrorless camera features a USB Type-C port that can be paired with three optional accessories. It offers TX 1000BASE connectivity, wireless remote shooting and FTP transfer, all of which are great for getting your work done in style.</p> <p> </p> <h3>5-axis SteadyShot INSIDE image stabilization</h3> <p>The Sony A7 IV is an amazing camera, especially for those who like to shoot video or stills and are looking to upgrade their gear.</p> <p>Not only does it feature the 5-axis SteadyShot INSIDE image stabilization system that helps eliminate any blur caused by shaking when taking photos.</p> <p>The latest Sony A7IV offers versatility for different types and styles of photography.</p> <p>Whether it's macro photography, high-magnification shots or wide-angle shots, the camera compensates for pitch (tilt) and yaw adjustments so your images are perfectly straight.</p> <p>It also has roll compensation, which is also useful for moving subjects.</p> <p>The new Sony A7 IV is the ultimate video camera, with more features than ever! For example, there are three different stabilization modes that can be used to remove any unwanted shaking.</p> <p>In addition, it comes with Sony's Active IS mode, which allows for even smoother footage straight out of the camera, without any further processing.</p> <p> </p> <h3>Advanced external flash control</h3> <p>The Sony A7 IV is an excellent camera for photographers who want to use flash to shoot fast-moving subjects.</p> <p>This is possible, thanks to the more advanced P-TTL (Programmed Trigger Lock) metering system and an updated flash control unit that reduces shutter lag between shots, as well as the use of AWB information from your settings to capture natural color tones without overexposing or underexposing light sources such as lights/burns, etc.</p> <p>This allows you to shoot faster because they are easy on both eyes when working at night.</p> <p> </p> <h3>Wireless Connectivity and Streaming</h3> <p>The all-new Sony A7 4 is a very powerful camera. This high-tech wonder is packed with all the features you need for your next photo shoot and more, including built-in Wi-Fi that allows for wireless or wired shooting without any hassle!</p> <p>The connectivity also allows you to control the camera remotely, which means you'll never again have an excuse for not taking the perfect shots when they're out of range like before.</p> <p>The Sony Alpha7 IV is a camera that can be controlled with your phone through Bluetooth. This means you'll never have a problem connecting it again.</p> <p>The Sony A7 IV is the perfect camera for people who want to improve their photography skills. It offers amazing features that will ensure you never lose your precious memories again, like Visual Story which automatically publishes photos and videos to online storage platforms so they are always accessible, no matter what!</p> <p>The new Sony A7 IV camera isn't just for taking pictures. If you have a compatible computer or mobile device, this stylish little camera can stream live video directly from the lens to your screen.</p> <p>This mirrorless camera is also a high-resolution camera that offers 4K 15p, FHD 60p/30fps and HD 30 fps shooting options. It also features the internal Creative Look feature with natural skin tones for attractive photo quality right out of the box!</p> <p>The Sony A7 4 is a high-end camera that supports UVC and AC for better image quality while streaming.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-alpha-7-IV-photo-exemple.jpg" alt="Sony A7IV photo test" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7 IV FEATURES</strong></h2> <ul> <li>New 33-megapixel full-frame back-illuminated Exmor R CMOS sensor</li> <li>Latest generation Bionz XR image processing engine</li> <li>Improved low-light performance and noise management with native ISO 100-51,200 (expandable to 204,800 for stills and 102,400)</li> <li>Improved 5.5-stop, 5-axis in-camera image stabilization system</li> <li>10 fps continuous shooting with AF/AE Tracking, now up to f/22</li> <li>Uninterrupted shooting with over 828 JPEG + RAW images</li> <li>Two card slots with 1x CFexpress Type A and SD UHS II</li> <li>759 AF points (94% coverage) with 30% improvement in AF-S speed</li> <li>Real-time eye-tracking AF for human/pet/bird</li> <li>Fully articulated 1.03 million-dot variable angle LCD touchscreen and new touch menu</li> <li>New dial with stills/film/rallies and fast motion</li> <li>Improved 3.69 million dot OLED viewfinder</li> <li>Improved grip</li> <li>Improved connectivity with multi-interface (MI) digital hot shoe, USB Type-C, 1000Base-T</li> <li>Ethernet, 5GHz WiFi and HDMI Type-A.</li> <li>Remote control and focus with the Imaging Edge application</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-hybride-sony-alpha-7-4-photo-exemple.jpg" alt="example of shooting with Sony A7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ON THE SONY ALPHA 7 IV</strong></h2> <p>The Sony A 7 IV camera is an upgrade to the previous model, and not just in name.</p> <p>The sensor has been updated with higher resolution and improved image quality, while also including handy video features never before seen on this type of camera, such as fast AF speeds or tracking modes for when you need them most!</p> <p>The new design offers significant changes that make it even easier to use than before - ideal if all those glorious pixels are what matter most to your workflow.</p> <p>The Sony Alpha 7 IV camera has been launched and it offers true mirrorless capabilities with 33 megapixels, fast high-buffered burst rates as well as 4K/60p video. Live streaming is now possible without any delay thanks to faster data transfer speeds.</p> <p>The Sony A7 IV is a camera that lets you capture the perfect image, no matter what type of content it will be used for. Whether you are a beginner or a professional, this camera has an abundance of features and capabilities that make the creative possibilities endless.</p> <p>The new Sony A7 IV camera is packed with features, but it also has a new design that will make you want to own one even more. </p>

SOA7IV50GMX9

5/ 5

Description coming soon

SOA7III24105OSSSD128

5/ 5

<p>The all-new <strong>Sony Alpha 7R V (A7R V)</strong> is a 24x36 camera that boasts a 61MP resolution. With this definition, the ergonomics have also been redesigned to include 8K video capabilities and improved autofocus tracking . The Sony A7R V will set a new precedent for studios around the world.</p> <p>Until the early 2020s, Sony was the only company marketing 35mm mirrorless. However, when other legacy manufacturers saw Sony's success in this market, they began to release their own products and compete with Sony.</p> <p>With the release of the Nikon Z7 and other Panasonic Lumix S1R, Sony then released the <a title="Discover the Sony A7R IV" href="https://www.mczdirect.com/gb/sony-alpha-7r-iv/-sony-alpha-7r-iv-body-2-years-warranty--5293.html" target="_blank" rel="noreferrer noopener">Alpha 7R IV (A7R IV)</a> with a 61MP sensor to compete. If Leica had entered the race with its SL2, and Canon with its <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html" target="_blank" rel="noreferrer noopener">EOS R5</a> in the meantime, or if Nikon was struggling with the <a title="Discover the Nikon Z7 II" href="https://www.mczdirect.com/gb/nikon-z-7ii/-nikon-z7-ii--8283.html" target="_blank" rel="noreferrer noopener">Z7 II</a>, no full frame competitor came close to the definition offered by the A7R IV.</p> <p>In mid-fall 2022, the Japanese tech giant returns with the Alpha 7R V (A7R V). Some expected a 100MP 24x36 sensor to compete with medium format cameras like the <a title="Discover the Fujifilm GFX100S" href="https://www.mczdirect.com/gb/fujifilm-gfx100s/-fujifilm-gfx100s--8288.html" target="_blank" rel="noreferrer noopener">Fujifilm GFX100S</a> or Hasselblad X2D 100C; however, that is not what was delivered.</p> <p>Sony has made significant improvements to its A7R V camera, which includes a new chassis, a new processor and improved AF tracking. The sensor remains the same as the one used in the previous model. In addition, this new version now supports 8K video capabilities.</p> <p> </p> <h2 class="p1"><strong>WHAT WE AIM FOR WITH THE SONY A7R V ( ILCE-7RM5 ):</strong></h2> <ul> <li>A big step forward for Sony's high-resolution mirrorless camera with 61MP images, full-pixel playback of 8K/24fps video and high-speed 4K/60fps.</li> <li>Dramatically improved autofocus technology with AI-driven Deep Learning processing for humans, animals, birds, vehicles and insects.</li> <li>Improved low-light performance, AE algorithm, more accurate color reproduction, and improved auto white balance.</li> <li>Up to 10 frames per second RAW burst with AF/AE tracking, writing to two CFexpress cards, with a Quad XGA viewfinder and 3-axis LCD.</li> <li>Optical stabilization up to 8 stops for stills and new active mode for video, as well as multi-resolution RAW modes.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-8.jpg" alt="Sony A7R V" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7R V CAMERA OVERVIEW</strong></h2> <p>The all-new Sony a7R V camera body is the perfect tool for any photographer, whether professional or enthusiast. This update introduces AI deep learning subject recognition, which allows for better recognition and real-time tracking of humans, animals, birds, vehicles and insects.</p> <p>With this new feature, the Sony alpha line of cameras turns a new page: it has never been easier to take amazing shots of your favorite subjects.</p> <p>Although it captures 61-megapixel images, the new full-frame back-illuminated sensor can now shoot RAW at up to 10 fps and record 8K 24p video with full pixel readout and no binning. The sensor also offers wider AF coverage, with 693 phase-detection AF points.</p> <p>In addition, deep learning AI has been leveraged to acquire and track a wider range of subjects, including planes, cars, trains and an ever-increasing number of animals.</p> <p>Sony has redesigned the overall design by rebuilding it with an aluminum body for people who use Sony products for professional purposes such as studio, portrait, wildlife, landscape, wedding, etc.</p> <p>The new ILCE-7RM5 features a 9-million-dot electronic viewfinder, superior to other cameras in its class, as well as a 4-axis/4-directional multi-angle LCD touchscreen for difficult angles and clear shots.</p> <p>You'll also find that flesh tone quality has been improved, as well as automatic white balance, low-light performance and incredible body stabilization that offers up to 8-stop compensation with the improved 5-axis IBIS unit.</p> <p>The Imaging Edge desktop application has also been updated to prevent image distortion due to the minute movements that often occur when shooting.</p> <p>As a result, designers now have the ability to produce high quality images suitable for display panels.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-1.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7R V MIRRORLESS CAMERA FEATURES:</strong></h2> <ul> <li>61 megapixel full-frame Exmor R image sensor with backlighting +BIONZ XR</li> <li>New real-time autofocus system powered by artificial intelligence (deep learning)</li> <li>True mirrorless capability with 8K 24p, 10-bit 4:2:2 video with full pixel readout and no binning.</li> <li>4K 60fps / 6.2K oversampling</li> <li>5-axis in-body stabilization up to 8 stops and new active video IS mode</li> <li>S-Cinetone and S-LOG image profiles</li> <li>693 phase-detection AF points covering 79% of the sensor</li> <li>Human recognition of poses, faces, nose, eyes, ears, etc.</li> <li>Advanced subject recognition (animals, birds, vehicles, insects)</li> <li>Improved low-light performance</li> <li>Improved auto white balance and more natural skin tones</li> <li>240MP pixel shift multi-shot with automatic motion detection via the Imaging Edge application.</li> <li>Up to 10 frames per second with AF/AE for 88 uncompressed RAW and 184 compressed RAW.</li> <li>New 4-axis multi-angle LCD touch screen</li> <li>Class-leading 9M quad-XGA viewfinder</li> <li>Dual CFexpress memory card slot</li> <li>New thermal dissipation for 8K recording</li> <li>New lossless RAW compression and JPEG or multi-resolution RAW upsampling</li> </ul> <p> </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-3.jpg" alt="Sony alpha 7R V" width="900" height="600" /></p> <h2 class="p1"><strong>WHAT IS THE WEIGHT AND SIZE OF THE SONY A7R V?</strong></h2> <p>The Sony A7R V weighs in at 665 grams, over 200 grams heavier than the average mirrorless camera. With dimensions of 131 x 97 x 82 mm, it is also much larger than most cameras in its class.</p> <p> </p> <h2 class="p1"><strong>IS THE SONY A7R V WEATHERPROOF?</strong></h2> <p>The Sony A7R V ( ILCE-7RM5 ) is a weatherproof camera that keeps water and dust out of the camera, making it perfect for outdoor photography in extreme conditions. When you attach one of these waterproof lenses to your camera, you have an all-weather kit.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-4.jpg" alt="Sony alpha 7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR PORTRAIT PHOTOGRAPHY?</strong></h2> <h3><strong>Large full frame sensor (35.8 x 23.8 mm)</strong></h3> <p>The Sony A7R V mirrorless camera's large full-frame sensor is one of its best features.</p> <p>With a 35.8 x 23.8mm sensor, it offers a shallower depth of field and a blurred background for your portraits.</p> <p>Plus, the large sensor gives you more flexibility when it comes to cropping and resizing your photos. And because the sensor is full frame, you'll be able to capture more light and detail than with a smaller sensor.</p> <p>If you're looking for a mirrorless camera with excellent image quality, the Sony A7R V is a great option.</p> <h3> </h3> <h3><strong>Very high resolution sensor: 61.0MP</strong></h3> <p>The Sony A7R V is a mirrorless camera with a very high resolution sensor. With 61.0 MP, it will give you more room for cropping, and you'll be able to print your portraits in larger format with finer detail.</p> <p>The A7R V's sensor also offers excellent low-light performance and fast autofocus, making it an excellent choice for photographers who want to capture crisp, clear images in a variety of lighting conditions.</p> <p>In addition, the A7R V's ( ILCE-7RM5 ) body is designed to be lightweight and comfortable to hold, making it easy to take on your adventures.</p> <p>Whether you're capturing natural landscapes or city street scenes, the Sony A7R V is a powerful tool that will help you create stunning photos.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-11.jpg" alt="Sony alpha A7RV" width="900" height="600" /></p> <h3>Image stabilization</h3> <p>The Sony A7R V is a high quality mirrorless camera, very popular with professional photographers. One of the features that sets this camera apart from others is its image stabilization. This feature reduces the effects of camera shake during long exposures and long focal lengths, ensuring that your photos are sharp and clear.</p> <p>In addition to image stabilization, the Sony Alpha 7R V also offers a variety of other features that make it a top choice for professional photographers. These include a fast autofocus system, 8K video recording, and a weather-resistant body.</p> <p>If you're in the market for a professional hybrid camera, the Sony A7R V should be at the top of your list.</p> <p> </p> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony A7R V mirrorless camera has a built-in electronic viewfinder. This is a great feature for those who like to use a viewfinder during a portrait session.</p> <p>The electronic viewfinder allows the photographer to stabilize the camera and reduce camera shake since it is closer to the body.</p> <p>In addition, the electronic viewfinder is useful when LCD screens are very difficult to read in bright sunlight. The Sony Alpha 7R V mirrorless camera is an excellent choice for anyone who wants the benefits of an electronic viewfinder.</p> <p> </p> <h3><strong>Good ergonomics and handling</strong></h3> <p>The Sony A7R V is an excellent mirrorless camera in terms of ergonomics and handling. The majority of the controls are well placed and easy to reach, which is important when you're trying to make quick adjustments while shooting.</p> <p>The camera body is also comfortable to hold, and the grip offers good support for your hand.</p> <p>Overall, the Sony A7RV offers excellent handling and ergonomics, making it a great choice for portrait photography.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-7.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR STREET PHOTOGRAPHY?</strong></h2> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony A7R V professional camera has a built-in electronic viewfinder. This is a very advantageous feature, especially for street photography and shooting in bright sunlight.</p> <p>By using the viewfinder, the photographer can stabilize the camera and reduce the risk of camera shake. In addition, the viewfinder allows the photographer to see the LCD screen more clearly, making it easier to take great pictures.</p> <p>Overall, the built-in electronic viewfinder is a great asset for any photographer and makes taking great pictures much easier. Thanks, Sony!</p> <p> </p> <h3><strong>Live-view</strong></h3> <p>One of the features that sets this camera apart from others on the market is its live view capability.</p> <p>This means you can take pictures without using the viewfinder, which can be very useful if you're trying to be less bulky (for example, when doing street photography).</p> <p>The downside of the live view is that it drains the battery faster, so you'll want to make sure you have extra batteries on hand if you plan to use this feature extensively.</p> <p>Overall, the Sony A7R V is a great choice for anyone who wants a top-notch mirrorless camera with plenty of features and flexibility.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-12.jpg" alt="A7RV Sony" width="900" height="600" /></p> <h3><strong>Focusing by face detection</strong></h3> <p>The Sony A7R V mirrorless camera is a great choice for anyone looking for a pro camera with face detection focus.</p> <p>This feature is very useful in busy street scenes, as it allows you to focus on framing and other adjustments while the camera manages the focus for you.</p> <p>In addition, the A7R V offers 8K video recording, high-speed shooting and an advanced autofocus system that make it a great choice for anyone looking for a high-end mirrorless camera.</p> <p> </p> <h3><strong>Fully articulated LCD screen</strong></h3> <p>The Sony Alpha 7R V mirrorless camera is a great choice for anyone looking for a versatile camera with an articulating LCD screen.</p> <p>This feature allows you to shoot in non-traditional positions, such as waist-level, which helps you be more creative and unobtrusive on the street.</p> <p>The A7R V ( ILCE-7RM5) also has a built-in electronic viewfinder, which is extremely useful in bright light or when you want to see what your subject looks like before you shoot.</p> <p>Overall, the A7RV is an excellent choice for anyone looking for a high quality camera with an articulated LCD screen.</p> <p> </p> <h3><strong>Image stabilization</strong></h3> <p>Image stabilization is an increasingly important feature of digital cameras. Many photographers find that image stabilization reduces the effects of camera shake, allowing them to take sharper pictures. This is especially true for long exposures and long focal lengths.</p> <p>The Sony A7R V mirrorless camera has built-in image stabilization, which means the sensor moves to compensate for camera shake. This results in sharper images, especially when shooting at high ISO values or in low light conditions.</p> <p>In addition, the A7R V also offers a variety of other features that make it an attractive option for street photographers, such as a fast autofocus system and wide dynamic range.</p> <p>As a result, the A7R V is an excellent choice for anyone looking for a mirrorless camera with excellent image quality and performance.</p> <p> </p> <h3><strong>Large full frame sensor (35.8 x 23.8 mm)</strong></h3> <p>The Sony A7R V is a high-end camera with a large full-frame sensor. This gives the camera several advantages over models with smaller sensors.</p> <p>First, the large sensor allows for better low-light performance. Second, it offers a shallower depth of field, which can be useful for creating a nice, blurred background behind your subject.</p> <p>Finally, the large sensor also allows you to use wide angle lenses, which is not possible with smaller sensor cameras. If you're looking for excellent image quality and the ability to use a wide variety of lenses, the Sony Alpha 7R V is an excellent choice.</p> <p> </p> <h3><strong>Medium size body camera</strong></h3> <p>The Sony A7R V is a great choice for anyone looking for a Sony camera with a medium-sized body. It's small enough to be easy to carry around, but not so small that it looks like a toy.</p> <p>The grip is good, and it feels like a professional camera without being too big or bulky. The image quality is excellent, and the video quality is very good.</p> <p>The only downside is that it's not cheap, but for the quality you get, it's definitely worth the price.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-14.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR SPORTS PHOTOGRAPHY?</strong></h2> <h3><strong>Fast continuous shooting: 10.0fps</strong></h3> <p>The Sony A7R V is a mirrorless camera designed for speed. With a continuous shooting speed of 10 frames per second, it can keep up with the fastest action.</p> <p>This makes it an ideal choice for sports photographers who need to be able to capture split-second moments.</p> <p>In addition to its fast shooting speed, the A7R V also offers excellent image quality. With 61 megapixels of resolution, it produces crisp, detailed images.</p> <p>This makes it an excellent choice for photographers who want to make large prints or crop their images heavily.</p> <p>If you're looking for a fast mirrorless camera that can keep up with the action and produce high-quality images, the Sony Alpha 7R V is a great option.</p> <h3> </h3> <h3><strong>Environmental seals</strong></h3> <p>The Sony A7R V is an ideal camera for outdoor sports because it has waterproof seals. This means that the camera is protected from dust and water splashes. exposure to the elements.</p> <p>The A7R V also has a fast shutter speed, so you can capture clear images even in low light conditions.</p> <p>In addition, the A7R V ( ILCE-7RM5 ) has a wide variety of lenses, so you can find the perfect lens for any situation.</p> <p>Whether you're shooting low-light action or capturing landscape detail, the A7R V is an excellent choice for outdoor photography.</p> <p> </p> <h3><strong>Fast Maximum shutter speed: 1/8000s</strong></h3> <p>The Sony Alpha 7R V is a perfect camera for anyone who wants to capture sports action or shoot in bright sunlight.</p> <p>The 1/8000s shutter speed is fast enough to almost completely avoid blur, making it the perfect camera for capturing split-second moments.</p> <p>In addition, the fast shutter speed is useful when using a fast lens at its widest aperture.</p> <p>This combination can often lead to excess light in the camera, but with the A7R V's 1/8000s shutter speed, you won't have to worry about that.</p> <p>Whether you're a professional sports photographer or just a nature enthusiast, the Sony Alpha A7R V is a great choice.</p> <p> </p> <h3><strong>693 focus points</strong></h3> <p>The new Sony A7R V mirrorless camera is an excellent choice for sports photography. With 693 focus points, it can maintain continuous autofocus (AFC) mode for better subject tracking.</p> <p>Plus, the camera's through-the-glass LCD viewfinder gives you a clear view of the action while shooting.</p> <p>And with 8K video recording, you can capture all the excitement of the game in stunning detail.</p> <p>If you're looking for a camera that can help you capture great sports photos and videos, the Sony Alpha 7R V is a great option.</p> <p> </p> <h3><strong>Good battery life: 600 photos</strong></h3> <p>With a battery life of 600 photos per charge, the Sony A7R V camera is a great choice for sports photography.</p> <p>At most sporting events, you'll be shooting at high speeds for long periods of time, which drains the battery pretty quickly.</p> <p>With a battery life of 600 shots per charge, you won't run out of juice or have to change batteries very frequently in the middle of an event.</p> <p>The Sony Alpha a7R V also has an impressive autofocus system that can track moving subjects with ease, making it a great choice for action photography.</p> <p>If you're looking for a Sony mirrorless camera that can shoot at high speeds and has great battery life, the Sony Alpha 7R V is a great option.</p> <p> </p> <h3><strong>Good ISO in low light</strong></h3> <p>The Sony A7R V is an excellent choice for sports photography thanks to its excellent high ISO performance.</p> <p>With a native ISO range of 50 to 102400, it can easily handle low-light conditions without sacrificing image quality.</p> <p>The camera also has excellent autofocus performance, making it easy to track moving subjects.</p> <p>In addition, the A7R V is also capable of shooting 8K video, making it a versatile tool for stills and video.</p> <p>If you're looking for a mirrorless camera that can do it all, the Sony Alpha a7R V is a great option.</p> <p> </p> <h3><strong>Wireless connection</strong></h3> <p>Wi-Fi is a very useful feature if you are a professional photographer who needs to deliver your photos as quickly as possible.</p> <p>The Sony A7R V camera is Wi-fi enabled, which allows you to transfer files wirelessly to your computer or other devices.</p> <p>Wi-fi is also handy if you want to share photos with friends and family, or if you need to back up your photos in case you lose data.</p> <p>Overall, the Sony Alpha A7R V mirrorless camera is a great choice for professional photographers who need the speed and convenience of Wi-Fi.</p> <p> </p> <h3><strong>Good ergonomics and handling</strong></h3> <p>The Sony A7R V mirrorless camera is a great option for sports photography, thanks to its good ergonomics and handling.</p> <p>The body is designed to be easily handled with one hand, and the large grip helps keep the camera in place. The viewfinder is large and bright, making it easy to follow fast-moving subjects.</p> <p>The autofocus system is fast and accurate, making it possible to take sharp photos of even the most elusive athletes.</p> <p>And the video capabilities are impressive, capturing stunning footage of live sporting events.</p> <p>In short, the A7R V is a great choice for anyone looking to take their sports photography to the next level.</p> <p> </p> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony Alpha 7R V camera has a built-in electronic viewfinder. This is a great feature for photographers who want to stabilize the camera and reduce camera shake.</p> <p>The viewfinder is also handy for shooting in bright sunlight, when LCDs can be difficult to read.</p> <p>The A7R V also has a number of other great features, including a fast autofocus system, 4K video recording and a wide variety of lenses.</p> <p>Whether you're a professional photographer or a hobbyist, the A7R V is a great choice for anyone looking for a high-quality mirrorless camera.</p> <p> </p> <h3><strong>Image stabilization</strong></h3> <p>The Sony Alpha A7R V is a high-end camera with an image stabilization feature. This is a feature designed to reduce the effects of camera shake, especially at long focal lengths.</p> <p>This can be extremely useful for sports photography, as it can help you get sharper photos. The A7R V's image stabilization system is very effective, and it can make a big difference in the quality of your photos.</p> <p>If you're looking for a hybrid camera with excellent image quality and impressive performance, the Sony A7R V is a great option to consider.</p> <p> </p> <h3><strong>Anti-flicker function</strong></h3> <p>The Sony A7R V pro camera from Sony is an excellent choice for anyone who wants to avoid the unwanted effects of flickering lights.</p> <p>The camera's anti-flicker feature helps reduce the flicker effect, but it generally reduces the maximum continuous shooting speed.</p> <p>Despite this reduced speed, the A7R V is still an excellent choice for anyone who wants to avoid the negative effects of flickering lights.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-19.jpg" alt="Sony A7RV" width="900" height="600" /></p> <h2 class="p1"><strong>OUR OPINION ON THE SONY ALPHA 7R V FULL FRAME CAMERA</strong></h2> <p>The Sony a7R V is more than just an update to the previous generation of cameras, it is a revolutionary new product.</p> <p>With its newly developed artificial intelligence processing system, the a7R V can detect and track subjects with incredible accuracy. This artificial intelligence subject detection will help photographers gain focus and produce better results overall.</p> <p>With constantly improving Deep Learning technology, the potential of this camera is endless!</p> <p>The camera body has been refined to create the perfect tool for photographers who want the best possible image quality, whether it's stills or video.</p> <p>The updated viewfinder with unparalleled clarity, high-resolution 3-axis LCD and 8-stage image stabilization system help achieve this goal.</p> <p>The alpha 7R V also offers accurate fleshtone color reproduction and automatic white balance, for closer-to-perfect photos.</p> <p>You can use the two CFexpress cards to capture RAW bursts of up to 10 frames per second, and the camera has multi-resolution RAW and JPEG modes to accommodate any shooting situation.</p> <p>It's not news that people want more video, so Sony has made sure the camera can shoot 8K video without overheating, even when using high frame rates and autofocus.</p> <p>In addition, it is still an excellent camera. In other words, this generation is a purebred mirrorless camera for photographers who also shoot great video.</p> <p>The improvements in the Sony Alpha a7R V are hard to ignore, whether you need to take quick, sharp photos or accurately capture landscapes in low light.</p> <p>You can shoot high-resolution photos for longer periods of time and record 8K wide dynamic range video, both new capabilities in an R-series body.</p> <p>Sony has adapted the higher-resolution model into a hybrid camera with autofocus technology, which will set the standard for all future versions of Alpha cameras. </p>

SOA7RV50F12GMX5

5/ 5

<p>Sony introduces the second generation of its A7C camera bodies, comprising not only the <a href="https://www.mczdirect.com/gb/sony-a7c-ii/-sony-a7c-ii-body-black--11950.html"><strong>A7C II</strong></a> but also a high-resolution version called A7C R. This latter model features a 61 MPx sensor sourced from the <a title="Discover the Sony A7R V" href="https://www.mczdirect.com/gb/sony-a7r-v/-sony-a7r-v-body-professional-camera--10878.html"><strong>A7R V</strong></a>.</p> <p>Three years after the initial launch of the "C" series of the Alpha with the A7C, Sony adopts a strategy similar to its first Alpha 7 by splitting its full-frame hybrid range into two distinct categories: the Alpha A7C II and the Alpha A7C R, with the latter boasting an exceptionally detailed sensor.</p> <p>The A7C II aligns with the A7 Mark IV with its 33 MPx sensor, while the A7C R emphasizes high resolution with the A7R V's 61 MPx sensor. Sony promotes the Alpha 7C R as a lighter version of the A7RV since it is not only more compact but also nearly 200g (198g to be exact) lighter than its counterpart. Despite this size difference, both offer the same image quality, thanks to identical sensors and processors.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-1.png" alt="Sony A7C R" width="900" height="600" /></p> <h2>What we love about the Sony A7C R mirrorless camera:</h2> <ul> <li>New ultra-high resolution concept with impeccable image quality from a compact and portable camera.</li> <li>Combines a 61 MP sensor with a high-speed processor and a dedicated AI processor for real-time subject recognition and tracking.</li> <li>Impressive body stabilization with up to 7 stops of compensation against shake for low-light handheld shots.</li> <li>Natural color rendering and wide dynamic range perfectly suited for portrait, street, and landscape photography.</li> <li>User-friendly body, equipped with a variable-angle touch screen, an XGA OLED viewfinder, and a new menu design.</li> </ul> <p> </p> <h2>Getting to Know the Sony A7CR</h2> <p>The Sony Alpha 7CR stands out with its compactness and sleek design. It houses a 60MP sensor and an AI-assisted autofocus system, features borrowed from the superior alpha 7R V model, but in a more compact and affordable casing. The device weighs 430g, making it relatively lightweight and easy to carry. The grip is enhanced by a slightly deeper handle and a front control dial, addressing some shortcomings of the previous a7C model.</p> <h3>Major Ergonomic Features of the Sony A7C R</h3> <p>The ergonomic features of the Sony Alpha a7CR are noteworthy. It incorporates an enhanced viewfinder lens with greater magnification, taken from the recent a6700 model, thus offering a superior visual experience. This compact yet comprehensive camera showcases phenomenal image quality and smart features, making the photography experience intuitive and rewarding.</p> <p>With the Sony A7C R, photographers can enjoy outstanding maneuverability without compromising on performance and image quality. Its design and major ergonomic features make it a wise choice for both hobbyists and professionals looking to capture high-resolution images in a compact and handy format.</p> <h3>Full-frame Sensor of the Sony Alpha A7CR</h3> <p>The Sony A7CR is equipped with a full-frame 61MP sensor, which is a major asset for this model. This sensor allows for capturing images with high resolution, ensuring top-notch image quality. The AI assistance for autofocus is another notable feature which, when combined with the high-resolution sensor, guarantees sharp and detailed images.</p> <h3>Importance of a Good Sensor and Image Quality</h3> <p>A good sensor is paramount for image quality. The sensor's size, resolution, and ability to manage light effectively are key factors in ensuring clarity, sharpness, and color fidelity in the images produced. The full-frame sensor of the Sony Alpha 7CR allows for excellent light management, even in low light conditions, and provides a wide dynamic range, which is essential for capturing details in highlights and shadows. The sensor's high resolution also enables the capture of a significant amount of detail, especially valuable for landscape or portrait photography where detail precision is crucial.</p> <p>In conclusion, the full-frame sensor of the Sony Alpha A7CR is a vital component that greatly contributes to the exceptional quality of images produced by this device. Its high resolution and superior light handling deliver sharp, detailed, and vibrant images, meeting the demands of professional photographers and knowledgeable enthusiasts alike.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-6.png" alt="Sony alpha 7C R" width="900" height="600" /></p> <h2>Shooting Features of the Sony A7C R</h2> <h3>Shooting Modes and Burst Performance</h3> <p>The Sony A7C R is equipped with a 61-megapixel BSI CMOS sensor and a Bionz XR processor, accompanied by a dedicated 'AI' processing unit. These specifications allow it to provide a variety of shooting options. Regarding burst performance, the A7CR offers a continuous shooting speed of 8 frames per second (fps) with the mechanical shutter and 7 fps in electronic shutter mode. In a comparison between the Sony A7CR and the Sony A7C II, it's noted that the A7CR does not offer a "Pre-Shoot Burst" mode. Furthermore, the continuous shooting speed can reach up to 6 fps with AF/AE tracking during live view shooting.</p> <h3>Autofocus Performance</h3> <p>The Sony A7CR benefits from an AI-assisted autofocus system, a feature inherited from its larger predecessor, the a7R V. However, when shooting in continuous AF-C or AF-A mode, the real-time DMF (Direct Manual Focus) function is not available, and this restriction also applies when using the FE 70-200mm F2.8 GM OSS lens in AF-C mode. Autofocus performance is crucial to ensure sharpness and accuracy, especially in fast or moving shooting conditions.</p> <p>The integration of artificial intelligence into the Sony A7CR's autofocus system is a significant advantage, allowing for quick and precise focusing. While specific details about autofocus performance were not fully disclosed in the sources reviewed, AI assistance suggests enhanced ability to track and lock focus on moving subjects, thus providing photographers with a powerful tool for capturing sharp images in various shooting scenarios.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-7.png" alt="A7CR Sony alpha" width="900" height="600" /></p> <h2>The Sony A7CR Viewfinder</h2> <h3>Electronic viewfinder, its coverage, and resolution.</h3> <p>The Sony A7CR is a notable addition to Sony's compact full-frame a7C series, delivering high-resolution capabilities in a compact package. One key component aiding these capabilities is its electronic viewfinder.</p> <h4>Electronic Viewfinder</h4> <p>The Sony Alpha 7CR is equipped with an electronic viewfinder (EVF) that allows photographers to see an accurate digital representation of the image to be captured. This is especially useful in low-light conditions or when color accuracy is vital. The EVF on the Sony A7CR is known for its high resolution and contrast, enabling users to see fine details and accurate colors before taking a shot.</p> <h4>Viewfinder Coverage</h4> <p>Viewfinder coverage is a crucial aspect of the photography experience. The Sony Alpha a7C R's viewfinder offers 100% coverage, meaning what you see in the viewfinder is exactly what will be captured in the final shot. This full coverage allows photographers to frame their shots precisely without worrying about cropped edges or unexpected elements in the frame.</p> <h4>Viewfinder Resolution</h4> <p>The viewfinder's resolution is also a vital aspect as it affects the clarity of the image seen through the viewfinder. The Sony A7CR's viewfinder boasts a resolution of approximately 2.36 million dots, which is high enough to provide a clear and detailed image. Moreover, the viewfinder uses XGA OLED technology, known for delivering excellent contrast and accurate color reproduction. The viewfinder's magnification is 0.70x, providing a broad view for composition and focusing.</p> <p>These features of the electronic viewfinder, combined with the high resolution and overall performance of the Sony A7CR camera, make this device a solid choice for professional photographers and serious enthusiasts looking to capture high-quality images.</p> <p class="ed__a-p ed__bdy__l"><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-8.png" alt="Sony alpha 7C R" width="900" height="600" /></p> <h2>Low-light performance of the Sony A7C R</h2> <h3>Low-light capabilities of the Sony Alpha 7CR, notably due to its ISO performance.</h3> <p>The Sony A7CR is a camera that especially excels in low-light conditions, a feat largely attributed to its ISO performance. With a basic ISO range from 100 to 32,000, it can produce clear and sharp images even in dimly lit environments.</p> <p>Furthermore, this ISO range can be extended from 50 to 102,400, offering additional flexibility for photographers. Another article mentions an even broader extended ISO range, from 50 to 204,800, making night and low-light shooting more convenient.</p> <p>The compact design of the Sony Alpha 7C R does not compromise its performance, thanks to its large full-frame sensor that ensures high resolution even in low light. In addition to its ISO capabilities, the Sony A7CR features 5-axis image stabilization, providing up to 7 stops of compensation when paired with a compatible lens, crucial for reducing motion blur in dimly lit conditions.</p> <h3>Explanation of the importance of low-light performance for indoor or evening photography.</h3> <p>Low-light performance is crucial for a wide range of photography scenarios, including indoor and evening photography. It allows capturing moments without relying on artificial lighting, which can alter the mood or simply be unavailable. In indoor spaces where lighting is often suboptimal, or during evening events with scarce natural light, a high-performing low-light camera like the Sony A7CR is essential.</p> <p>Low-light performance is also vital for professional photographers covering evening events or indoor photo sessions. It allows them to produce high-quality images without adding extra lighting equipment, which can be bulky and expensive.</p> <p>Moreover, low-light photography opens the door to increased creativity. It allows photographers to play with shadows and lights, capture mystical silhouettes, or scenes illuminated by candlelight or city lights. The possibilities are vast, and the Sony A7C R provides the necessary tool to fully explore them.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-3.png" alt="Photo exemple Sony A7CR" width="900" height="600" /></p> <h2>Sony Alpha 7CR Video Performance</h2> <h3>4K Video Capabilities</h3> <p>The Sony A7C R is a solid choice for videographers due to its impressive 4K video capabilities. It offers the ability to record 4K videos at up to 60 frames per second and also provides an option for oversampled 4K from an APS-C crop. This feature is useful for maintaining high resolution while allowing for creative cropping in post-production.</p> <p>Additionally, the A7CR supports 4K video recording in 10-bit 4:2:2 internally, ensuring ample latitude for color grading and post-processing. Advanced profiles such as S-Log3, HLG, and S-Cinetone are also supported, giving videographers a wide range of options to capture dynamic and cinematic imagery.</p> <h3>Sony A7CR Connectivity</h3> <p>The connectivity of the Sony A7CR encompasses a multitude of features, allowing photographers to stay connected and easily share their work. These advanced connectivity options meet the demands of modern photographers looking to streamline workflow while maintaining high production quality.</p> <h3>Various connectivity options, including wireless</h3> <p>The Sony A7CR offers multiple connectivity options, ensuring optimal flexibility. On the left side of the device, there are three access doors revealing the single SD card slot, compliant with UHS-I/II, a USB-C connector, a micro HDMI (Type-D) connector, as well as ports for a microphone and headphones. These doors are hinged, a wise design choice compared to flexible rubber options that might wear over time.</p> <p>Beyond these physical connections, the Sony Alpha 7C R also offers wireless connectivity options through the multifunctional interface on the device's top plate. It features WiFi and Bluetooth connectivity, with the latter providing the option to choose between 2.4GHz and 5GHz bands.</p> <h2><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-4.png" alt="Sony A7CR exemple" width="900" height="600" /></h2> <h2>Battery Life of the Sony A7CR</h2> <p>The Sony A7C R camera is powered by the Sony NP-FZ100 battery, known as one of the best on the market in terms of endurance. With this battery, the Sony Alpha a7CR can capture approximately 490 photos when used with the electronic viewfinder, and up to 560 photos with the LCD screen. The capacity of the NP-FZ100 battery is 2280mAh.</p> <h2> </h2> <h2>Our Opinion on the Sony A7CR</h2> <p>The high-resolution full-frame Sony A7C R hybrid camera proves to be a true revelation, merging cutting-edge capabilities in a compact and lightweight body from the C series. It is primarily designed for photographers seeking the ultimate in image quality and resolution without compromising portability and mobility.</p> <p>Its compact size doesn't intimidate portrait subjects, ensures street photographers discretion and agility, while landscape photographers benefit from carrying lighter equipment, adding more lenses or accessories to their bag.</p> <p>With a resolution of 61MP, the A7CR camera delivers rapid overall performance, ranging from a respectable 8 frames per second in continuous shooting, to responsiveness in image viewing and general usage. The body benefits from a thoughtful design, which is slim and lightweight, while offering a comfortable grip for handheld shooting, with a plethora of customizable camera controls. Sony's new menus are intuitive, offering familiar swipe navigation and advanced control over image settings, video adjustments, and AF.</p> <p>The Sony Alpha a7CR also introduces a new image quality selection, allowing memory space savings, increasing the buffer's image count, and introducing the new HEIF image format, for excellent compression without degradation.</p> <p>If you're considering joining the Sony ecosystem for your photographic practice, the A7CR might be the ideal camera to ensure the longevity of your images in terms of resolution, quality, and color accuracy.</p>

SOA7CRBLKFE35F14GM

5/ 5

<p>Drawing from the technical foundation of the <a title="Discover the Sony A7 IV" href="https://www.mczdirect.com/gb/sony-a7-iv/-sony-a7-iv-mirrorless-camera--9703.html"><strong>A7 Mark IV</strong></a> and its 33MP sensor, the A7C II now incorporates an artificial intelligence chip to enhance its autofocus. This upgrade could position it as the go-to tool for street photographers wanting to leverage Sony's advanced technology in a body weighing just over 500g.</p> <p>It took three years for the much-anticipated successor to the A7C to emerge: the A7C II, a full-frame hybrid camera that retains the essence of the C series. It stands out with its compact body, lightness, and an offset rangefinder-style viewfinder, in contrast to the central viewfinders of models like the A7 and A9.</p> <p>Launched in 2020, the A7C was designed based on the Alpha A7 III, inheriting its 24MP sensor. In this fall of 2023, the A7C II naturally draws from the more recent A7 IV, adopting its full-frame Exmor R 33MP sensor and the pair of processors that make up the Bionz XR unit. Thanks to this powerful setup, despite a nearly 50% increase in pixels, the camera maintains the same sensitivity range as its predecessor, the A7C (100-51,200 ISO, which can be extended from 50 to 204,800 ISO).</p> <h2> </h2> <h2><strong>WHAT WE LOVE ABOUT THE SONY A7C II:</strong></h2> <ul> <li>A second-generation compact mirrorless camera, enriched with numerous improvements, including a new 33 MP sensor and a fast processor.</li> <li>Benefits from Sony's flagship technologies, notably a dedicated AI processor for focusing, derived from the A7R V.</li> <li>A revamped design with better ergonomics due to new buttons, optimized handling, and a tiltable LCD touchscreen.</li> <li>Powerful hybrid features for creators: 4K video at 60 frames per second, fast burst at 10fps with AF/AE, and extended sensor AF coverage.</li> <li>Technological innovations for exceptional content quality, including LUT support, improved stabilization, and remarkable low-light performance.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-1.png" alt="Sony A7C II photo" width="900" height="600" /></p> <p class="ed__cntnr is--sw"> </p> <h2><strong>SONY A7C II MIRRORLESS CAMERA IN BRIEF</strong></h2> <p>Boasting a compact design with notable improvements both inside and out, the second generation of the Sony Alpha A7C II mirrorless offers content creators impressive capabilities in a highly portable format.</p> <p>This latest generation upgrade from Sony's compact C series of hybrid Alpha cameras incorporates a 33-megapixel full-frame back-illuminated Exmor R CMOS sensor, identical to the A7 IV. The A7C II is also equipped with the BIONZ XR processor from the same generation as flagship devices, offering processing speeds 8 times faster than the previous model.</p> <p>Alongside these core features is the powerful AI processing unit from the <a title="Discover the Sony A7R V" href="https://www.mczdirect.com/gb/sony-a7r-v/-sony-a7r-v-body-professional-camera--10878.html"><strong>Sony A7R V</strong></a>, which manages subject recognition and tracking more effectively and accurately. Other significant upgrades include improved in-body stabilization, achieving up to 7 stops, and continuous shooting at rates of up to 10 frames per second with AF/AE tracking.</p> <p>Filmmakers can record in various formats up to 4K 60p (Super 35) and full-frame 4K at 30p, in 4:2:2 10-bit. Preset aesthetic profiles are now available, with the S-Log and S-Cinetone profiles, as well as LUT support for comprehensive advanced video performance.</p> <p>The A7C II's body has also been refined by Sony, with enhanced ergonomics featuring a 0.7x magnification EVF, new front and rear dials, an S&amp;Q dial, and an improved grip for better handling.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-2.png" alt="Sony A7CII photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II MAIN FEATURES</strong><strong>:</strong></h2> <ul> <li>High-resolution full-frame performance in a compact body.</li> <li>Capture of high-quality 33MP images thanks to the BSI Exmor R CMOS sensor.</li> <li>Powered by Sony's premium BIONZ XR image processing engine.</li> <li>High sensitivity and wide dynamic range (ISO 100 - 51200).</li> <li>Accurate color reproduction and natural skin tones.</li> <li>Integrated 5-axis image stabilization up to 7.0 stops for handheld shooting.</li> <li>Real-time autofocus, AI-powered, for fast and accurate tracking. Burst mode up to 10fps with AF/AE tracking.</li> <li>Recognition of humans, animals, birds, insects, cars, trains, and planes.</li> <li>Precise focusing in lighting conditions as low as EV-4 in dedicated AF-S mode.</li> <li>High-density hybrid AF with 759 phase-detection points.</li> <li>Continuous manual focus in AF-C/AF-S modes and focus bracketing up to 299 images.</li> <li>4K video at 60fps in Super35 format with 10-bit 4:2:2 recording.</li> <li>4K video recording at 30fps in full frame with 7K oversampling and full pixel readout.</li> <li>S-Cinetone image profiles for cinematic results.</li> <li>Log mode recording with LUT monitoring and LUT import.</li> <li>Inherits the auto framing feature from the Sony ZV-E1.</li> <li>Focus breathing compensation, AF assistance, and focus map for professional video.</li> <li>Active stabilization activation when used with Sony lenses.</li> <li>Compact and lightweight camera with dust and moisture-resistant design.</li> </ul> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-3.png" alt="A7C II Sony Photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II KEY FEATURES:</strong></h2> <h3>Professional Image Quality</h3> <p>The full-frame mirrorless Alpha 7C II camera is designed for professional photography. Thanks to its new 33MP backlit Exmor R sensor and Bionz XR processor, it covers a wide range of subjects. This cutting-edge technology offers high sensitivity and a broad dynamic range (ISO 100-51200, expandable to ISO 50-204800 for still images).</p> <p>Compared to the Alpha 7C, it incorporates a 5-axis optical image stabilization providing a 7.0 stop advantage, for precise detection and control of vibrations.</p> <p>Furthermore, the Alpha 7C II offers enhanced color reproduction for a more accurate white balance in challenging lighting conditions.</p> <h3> </h3> <h3>Advanced Autofocus Technology</h3> <p>The Alpha 7C II features Sony's most advanced technology, including an AI-based subject recognition system for real-time autofocus. This processing unit has 759 phase-detection points, covering 94% of the frame, and operates down to EV-4, facilitating easy shooting in low-light conditions.</p> <p>Thanks to its AI-driven technology, the device can identify a wide variety of subjects, from insects to humans. It can even track a subject's gaze, ensuring continuous focus on the eyes. And with continuous shooting up to 10 fps with AF/AE tracking, you'll never miss that perfect moment.</p> <h3>High-definition Video</h3> <p>The Alpha 7C II excels not only in photography but also in 4K video, providing creators with the tools needed for top-tier storytelling. It allows recording in 4K 60P in Super35 format, 4K 30P with 7K full-frame oversampling, and offers a color depth of 10 bits with a 4:2:2 color sampling. It also supports XAVC S-I and XAVC HS formats.</p> <p>Sony also makes post-production easier with various color profiles and LUT support. Features like auto framing, active mode image stabilization, breathing compensation, and AF assist make the Alpha 7C II a preferred choice for hybrid videographers.</p> <h3>Intuitive Handling</h3> <p>Following the popularity of touch controls introduced with the ZV-E1, the Alpha 7C II incorporates an intuitive user interface reminiscent of smartphone simplicity. Besides touch shooting, focusing, and tracking, you can also navigate the menu with a simple touch.</p> <p>Sony has also included an enhanced tilt screen, an XGA OLED viewfinder, and an additional front dial for a seamless user experience. Its compact design, improved grip, and resistance to dust and moisture make this device the ideal choice for photographers on the go.</p> <h3>Stay Connected</h3> <p>The Alpha 7C II offers multiple options to connect, create, and share your content. In terms of wireless connections, it integrates Wi-Fi and Bluetooth. It is compatible with the Creator's Cloud platform for collaborative production, file transfers, and remote control.</p> <p>Among the wired connections, there is a USB-C port, a micro HDMI port, a 3.5mm jack, and a multi-interface shoe for simplified connectivity with various accessories.</p> <h2> </h2> <h2>What is the difference between the Sony Alpha 7C and the Alpha 7CII?</h2> <p>The Alpha 7CII is a next-generation camera offering significant upgrades, reflecting the best of Sony's technology. While the Alpha 7C was equipped with a 24.2 MP sensor and a BIONZ X processor, the Alpha 7CII features a 33 MP sensor and an enhanced BIONZ XR processor.</p> <p>The Alpha 7CII also benefits from an increased stabilizer advantage, moving from 5.0 stops to 7.0 stops, AI-based subject detection, an expanded range of video features, and improved ergonomics.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-4.png" alt="Sony alpha a7C II photo" width="900" height="600" /></p> <h2><strong>Sony A7C II vs Sony A7C</strong></h2> <p>The new Sony A7C II showcases significant improvements over the original A7C in key areas such as resolution, processing power, autofocus, and video capabilities. It features a superior 33MP sensor, compared to the previous A7C's 24MP sensor, delivering more detailed images and larger print capabilities. The A7C II also integrates a faster BIONZ XR processor and a dedicated AI unit for advanced subject tracking and recognition, surpassing the earlier model. The autofocus is enhanced with 759 phase-detection points and reliable eye and subject tracking for both humans and animals.</p> <p>In terms of video, the A7C II offers oversampled 4K 30p, 4K 60p in Super 35mm, and 1080p slow motion at 120fps, outclassing the A7C's 4K 30p. With these improvements in image quality, performance, and intelligent features, the A7C II presents marked advancements in both photo and video over its predecessor. However, it still retains the same compact, lightweight, and weather-resistant body, ideal for versatile videographers and photographers on the move.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A7CR</strong></h2> <p>The Sony A7C II and <a title="Discover the Sony A7CR" href="https://www.mczdirect.com/gb/sony-a7cr/-sony-a7cr-body-black--11949.html"><strong>A7CR</strong></a> are two powerful and compact options among Sony's growing lineup of full-frame mirrorless cameras. The A7C II delivers optimal resolution with its 33MP sensor, whereas the A7CR stands out with a more robust 61MP sensor. The latter is particularly advantageous for demanding applications like landscape, architecture, or product photography where detail precision is paramount.</p> <p>Both models benefit from 5-axis stabilization, fast BIONZ XR processors, and dedicated AI tracking. In terms of ergonomics, the A7CR adopts the intuitive touch interface first introduced on the A7C II. The A7CR also has a slight edge in speed with 8fps continuous shooting versus the A7C II's 10fps.</p> <p>Their video capabilities are very similar, offering 4K at 60fps for both models. However, the A7CR differentiates itself with a redesigned grip and design optimized for portability. For photographers seeking exceptional image quality in a very compact form, both cameras impress, with the A7CR leaning more towards maximum photo resolution.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A7IV</strong></h2> <p>Both the Sony A7C II and Sony A7IV are full-frame mirrorless cameras, but they cater to distinct needs. The A7C II features a 33MP sensor, 7-axis image stabilization, and a compact design, making it perfect for leisure or travel photography. It also supports 4K video at 60fps.</p> <p>On the other hand, the A7IV is typically more robust and geared towards professionals, offering advanced features often at a higher price point. Both have comprehensive autofocus systems, but the A7C II boasts 759 focus points, unlike the A7IV. Your choice between the two will likely hinge on your specific requirements: the A7C II for its portability and the A7IV for professional use.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A6700</strong></h2> <p>The full-frame Sony A7C II and the APS-C format <a title="Discover the Sony A6700" href="https://www.mczdirect.com/gb/sony-alpha-6700/-sony-alpha-6700-body--11611.html"><strong>Sony A6700</strong></a> are two compact and potent options from Sony's mirrorless lineup. The A7C II offers peak resolution with a 33MP sensor, while the A6700 features a 26MP APS-C sensor capable of delivering oversampled 4K 60p video. Both models benefit from the fast BIONZ XR processors, but the alpha A7C II stands out with a dedicated AI processor for advanced real-time eye, face, and body tracking.</p> <p>The A6700 offers 5-axis stabilization and slightly faster burst shooting at 11 frames per second, compared to the A7C II's 10fps. In summary, both cameras deliver professional-grade performance and features in compact, weather-sealed bodies, perfect for versatile photographers and videographers. The A7C II leans more towards high-resolution shots while the A6700 stands out for its high-speed stabilized shooting and 4K video capabilities.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-5.png" alt="Sony alpha 7c II photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II REVIEW</strong></h2> <p>There's never been a more opportune time to delve into visual storytelling thanks to devices like the Sony A7C II. This model offers content creators advanced hybrid capabilities. It incorporates the technology of Sony's high-end devices within a compact, portable body, benefiting from both internal and aesthetic enhancements.</p> <p>A high-resolution 33MP CMOS sensor is paired with Sony's swift BIONZ XR processor, and these key components are bolstered by the now renowned AI processor, managing subject recognition and AF tracking. These combinations unlock new possibilities in photography and video, delivering faster overall performance, improved image quality, and optimized autofocus.</p> <p>This black version of the A7C II is joined by a silver variant, as well as a new ultra-high-resolution A7CR in both black and silver. The choice between these models will depend on your content style: the R version leans more towards photography, while the standard A7R II is a thoroughbred hybrid camera, excelling in both video and photography.</p> <p>Turning back to the Sony A7C II, it provides much more than just technological advancements. Many new features await discovery, aiding in the creation of compelling content, such as enhanced 5-axis stabilization and software functionalities like automatic framing, active stabilization, and breathing compensation, to name just a few.</p> <p>All these enhancements and many more make this device a comprehensive and high-performing camera, ready to elevate your content and open new horizons for your visual narratives.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-6.png" alt="Alpha a7c II exemple photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II FAQ</strong></h2> <h3>Does the Sony A7C II have image stabilization?</h3> <p>Yes, the A7C II is equipped with 5-axis image stabilization that offers up to 7 stops of compensation for sharp handheld shots.</p> <h3>What are the video capabilities of the A7C II?</h3> <p>The A7C II can shoot in 4K up to 30 fps with full pixel readout in Super 35mm format. It is also capable of recording videos in Full HD at rates up to 120 fps for smooth slow motion.</p> <h3>How does the autofocus system of the A7C II perform?</h3> <p>With 759 phase-detection AF points covering 94% of the image area, the A7C II offers excellent autofocus capabilities. It also has advanced subject tracking powered by AI.</p> <h3>What battery life can I expect from the Alpha A7C II?</h3> <p>Sony rates the battery life of the A7C II at about 540 shots using the rear LCD and 440 shots with the EVF, based on CIPA standards. These figures may vary depending on shooting conditions.</p> <h3>Does the A7C II have a fully articulating rear screen?</h3> <p>Yes, the A7C II's 3-inch touchscreen LCD is fully articulating, allowing for flexible viewing angles during shooting or playback.</p> <h3>Is the A7C II weather-sealed?</h3> <p>Yes, its magnesium alloy body is dust and moisture-resistant, making the A7C II suitable for outdoor use in various conditions.</p> <h3>How does the A7C II connect to smartphones or computers?</h3> <p>The A7C II features WiFi, Bluetooth, and USB-C connectivity for wireless or wired image transfer and remote control functions.</p> <h3>What types of memory cards are compatible with the A7C II?</h3> <p>The A7C II has a slot for UHS-II SD card compatible with SD, SDHC, SDXC, Memory Stick PRO Duo, and Memory Stick PRO-HG Duo cards.</p> <h3>Is the A7C II full-frame?</h3> <p>Yes, the A7C II features a full-frame sensor, not an APS-C, offering high resolution with shallow depth of field capabilities.</p> <h3>How compact is the Sony A7C II?</h3> <p>The A7C II weighs only 509g and has dimensions of 124 x 71 x 60mm, making it very compact and lightweight for a full-frame camera. It's easy to carry.</p> <h3>Is the Sony A7C II worth the purchase?</h3> <p>With its versatile hybrid features, exceptional image quality, and compact design, the A7C II offers great value for enthusiasts and professionals looking for advanced capabilities in a portable body.</p> <h3>How much does the Sony A7C II cost?</h3> <p>Prices may vary based on availability, but the A7C II body should be available at the best prices on our website. Kits including lenses may cost more.</p> <h3>What is the resolution of the Sony A7C II?</h3> <p>The A7C II is equipped with a 33-megapixel full-frame sensor, delivering high-resolution images.</p> <h3>How many frames per second can the Sony A7C II shoot?</h3> <p>The A7C II can shoot bursts of up to 10 fps with autofocus and auto exposure enabled, making it ideal for action shots.</p> <p> </p>

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<p>After 5 years of service, the <strong>Sony Alpha 7S III (A7S III)</strong> full-frame mirrorless camera takes the place of its predecessor. It specializes in video and strives to make a name for itself in this field by offering 4K UHD at 120 fps and a novel viewfinder.</p> <p>The Alpha 7S II (A7S II) blew out its fifth candle before being replaced by the Alpha 7S III (A7S III). Anonymous sources finally got it right by announcing the renewal of Sony's dedicated video camera, after several rumors and quite a few false ones. The Alpha 7S III (A7S III) comes with features that were introduced in the <a title="Discover the Sony A7R IV" href="https://www.mczdirect.com/gb/sony-alpha-7r-iv/-sony-alpha-7r-iv-body-2-years-warranty--5293.html"><strong>A7R IV</strong></a> in 2019.</p> <p>The <strong>Sony Alpha 7S III (A7S III)</strong> improves on the original without going overboard. While Sony claims to have "changed everything" from the processor to the sensor, many elements are comparable. The 12.1-megapixel full-frame sensor is still there, as is a maximum ISO 409,600 for stills.4K UHD is now the standard recording format, and 8K is off the table.</p> <p>Sony is skipping high definition, unlike Canon, which now offers 8K with its new 24x36 hybrid, the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>EOS R5</strong></a>. In the fall of 2019, it was Panasonic that offered a Lumix S1H in 35mm format. The latter's sensor can reach 6K thanks to its huge cooling system, which faces demanding productions despite its 35mm format.</p> <p>Sony, on the other hand, is launching the Alpha 7S III (A7s III) in an aggressive frame with no intention of stopping. If the definition of the sensor is restricted, Sony claims several advantages in return.</p> <p>The A7S III uses the Sony VG-C4EM grip dedicated to <a title="Discover the Sony A1" href="https://www.mczdirect.com/gb/sony-a1/-sony-a1--8286.html"><strong>Sony A1 (A1)</strong></a>, <a title="Discover the Sony A7 IV" href="https://www.mczdirect.com/gb/sony-a7-iv/-sony-a7-iv-mirrorless-camera--9703.html"><strong>A7 IV (A7IV)</strong></a>, A7R IV (A7RIV) and <a title="Discover the Sony A9 II" href="https://www.mczdirect.com/gb/sony-alpha-9-ii/-sony-alpha-a9-ii-body-2-years-warranty--5760.html"><strong>A9 II (A9II)</strong></a> mirrorless cameras. The grip can accept one or two NP-FZ100 batteries and also acts as a battery charger when connected to the camera via the body's USB port.</p> <p>Noise and low-light handling should be excellent; due to the increased pixel readout speed, rolling shutter is limited.</p> <p>Also, with <strong>4K UHD resolution</strong> reaching 600 Mbps or 120 frames per second, eye and face tracking autofocus is included. Sony also has another ace up its sleeve: a 9.44 million-dot electronic viewfinder !</p> <h2><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-echantillon.jpg" alt="Photo test with the Sony A7S III" width="900" height="600" /></h2> <p> </p> <h2 class="p1"><strong>WHAT ARE THE MAIN FEATURES OF THE SONY A7S III HYBRID CAMERA?</strong></h2> <p>The <strong>Sony A7S III</strong> is a high-end mirrorless camera that offers many advanced features and capabilities in a compact, lightweight body. Among the A7S III's top features, here are the top 10:</p> <ul style="list-style-type:circle;"> <li>Beautiful 4K video at 120p in 10-bit 4:2:2 internal for unlimited creative possibilities without overheating.</li> <li>Premium image quality with native ISO 80-102,400, expandable to ISO 40-409,600, for optimal low-light performance when shooting video or stills.</li> <li>Increased dynamic range of 15+ stops, bringing out details even in high contrast scenes.</li> <li>The all-new 12.1MP full-frame back-illuminated Exmor R sensor is combined with the powerful BIONZ XR image processor for exceptional performance and speed.</li> <li>Faster, more accurate video autofocus with Hybrid AF, featuring 759 phase-detection AF points, 92% coverage and enhanced real-time eye AF.</li> <li>New XAVC-HS (H.265) and XAVC-S-I (All-I) codecs, 16-bit RAW data output, S-Log profile.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with new active mode.</li> <li>New touch menu system, variable angle display and 9.44 million dot OLED Tru Finder.</li> <li>Dual card slot compatible with high speed CFexpress Type A/ UHS-II card.</li> <li>Improved connectivity with 5GHZ wifi connection and full-size HDMI port.</li> </ul> <p>The new Sony Alpha 7S III is a lightweight camera that goes beyond expectations. The imaging strengths are supported by a few changes in the physical design, including an LCD screen with a side-aperture joint for better image quality as well as an impressive 9.44m dot OLED electronic viewfinder!</p> <p>Not only does this camera have two slots to store your files on CFexpress Type A or SD UHS II memory cards, but it also promotes heat dissipation so you can shoot continuously without worrying about slow performance due to slow storage speeds, as other models can experience before their buffer fills up completely.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-de-photo.jpg" alt="Portrait photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY A7S III MIRRORLESS CAMERA:</strong></h2> <ul> <li>Stunning 4K video at 120p in 4:2:2 10-bit for <strong>unlimited creative possibilities</strong> without overheating.</li> <li>Outstanding image quality with native ISO 80-102,400, expandable to ISO 40-409,600 for optimal low-light performance.</li> <li>The all-new Exmor R sensor, combined with the powerful BIONZ XR image processor, delivers exceptional performance and speed.</li> <li>More precise autofocus in both stills and video with 759 phase-detection AF points to capture every movement.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with a new active mode for crisp videos and photos.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-photo.jpg" alt="Food photography with the Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>12.1 MP EXMOR RS BSI CMOS SENSOR AND BIONZ XR IMAGE PROCESSOR</strong></h2> <p>Sony has introduced its latest full frame mirrorless camera, the Sony alpha 7s III. With an impressive 12MP sensor and a redesigned Exmor RS back-illuminated design for improved clarity and noise reduction at high sensitivities up to ISO 102400, this new model is sure to be another hit from one of Japan's electronics leaders!</p> <p>The Sony A7S III ( A7S3 ) is an <strong>incredible camera</strong> that will take your photography to the next level.</p> <p>Not only does it have a faster sensor than its predecessor, but with improved BIONZ XR processing power and a reduced rolling shutter of 3x or 8x faster to turn information into images - this Sony body can shoot at 10 fps continuously for 1000 uncompressed raw files.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-essai-photo.jpg" alt="Example of a photo taken with the Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>4K 120P UHD VIDEO, 10-BIT 4:2:2 INTERNAL RECORDING ON THE SONY ALPHA 7S III</strong></h2> <p>Filming in 4K UHD with frame rates up to 120p is possible and easy.</p> <p>You can also record using full 1:1 pixel playback with no binning, as well as 10-bit sampling for even more tonality on your recordings or flexibility in post-production when shooting externally via the HDMI A port in 16-bit raw HQ video quality.</p> <p>The <strong>Sony Alpha 7S3</strong> is a mirrorless camera that offers both high quality and low bit rate coding. The first codec developed for this model was XAVC SS, which uses HEVC/H.265 to retain more detail at smaller sizes while providing good performance when shooting video at bit rates up to 600 Mb/s!</p> <p>In addition, two other types have been created: One, XavcHS, is an intra-frame format capable of capturing amazing footage even on low-power devices; the other, called S-I, works best with higher capacity storage media such as SSDs or hard drives.</p> <p>Sony's new A7S III ( A7S3 ) is an incredible mirrorless camera that shoots at 120 frames per second (fps) and offers 4x slow motion video recording capabilities.</p> <p>This means you can record high-quality, slow-motion footage of your favorite moment with friends or family, then edit it in 30p at incredible speeds!</p> <p>Also, if there are gaps between moments when capturing things on the fly, such as driving through a beautiful landscape, this option gives us enough time to not miss anything by cutting what was being recorded just before something naturally happens without any interruption to the shoot, allowing for smoother cuts when putting a piece together after editing.</p> <p>The Sony 7 S III is a mirrorless camera that can record in the <strong>highest quality video format</strong>, 4K. It also has <strong>no time limit for recording</strong> and will never shut down while you're working on a long project, nor will it take note of any overheating!</p> <p>The Sony Alpha 7S3 is a reasonably priced, customizable digital <strong>camera for professionals</strong> who want to take their digital photography to the next level.</p> <p>With extensive controls for color, gamma levels as well as black level, this camera gives users the flexibility they need when it comes to capturing footage on set or in nature without compromising quality!</p> <p>S-Cinetone offers healthy skin tones with distinct colors that match those seen on professional film cameras like VENICE.</p> <p>So you can be sure your work will always look hot - even if it's being filmed by someone else's pointy object.</p> <p>The new Sony Alpha 7S III is the best camera in the Sony lineup.</p> <p>It offers a color profile that produces natural midtones and soft colors. It also has well controlled highlights so you can enjoy all that S-Log2 gives to your video signal while being able to produce high quality footage even after post production with REC709 or Log C gamma curves if needed.</p> <p>The Sony A7S III is the world's most advanced video production camera. It gives professional filmmakers and photographers the tools to produce movies that were previously impossible.</p> <p>This revolutionary Sony alpha body can record in the traditional Log Gamma (HLG) format as well as in the BT2020 color space that offers an extended dynamic range of over 15 stops to capture every detail from dark shadows to highlights without any skips or gaps, thanks to its wide 6-axis stabilization system that gives you true cinematic videography capabilities, even when you're mounting telescopes !</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-photo-echantillon.jpg" alt="Photoshoot with the Sony A7S III mirrorless camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>FAST MIRRORLESS AF SYSTEM</strong></h2> <p>The Sony Alpha 7S3 is the latest and greatest mirrorless camera from Japan's favorite brand. Featuring a fast Hyper-Z AF system, this Sony alpha body has 759 phase detection points that can focus on anything in less than 2 seconds with incredible accuracy, even if you're shooting video or stills using up to 6 EV of sensitivity.</p> <p>The Sony A7S III is a camera that can track moving subjects and has AI-based tracking, making it perfect for action photography.</p> <p>It also features real-time eye autofocus, so you don't have to worry about missing the shot when shooting portraits of humans or animals.</p> <p>The Sony Alpha A7S III is a game changer for anyone looking to take their photography to the next level.</p> <p>This full-frame mirrorless camera features an incredible sensor and the latest technologies that will allow you to focus faster and easier than ever.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-essai.jpg" alt="Photo test with the Sony alpha 7S 3" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>5-AXIS STEADYSHOT INSIDE IMAGE STABILIZATION IN SONY MIRRORLESS CAMERAS</strong></h2> <p>The Sony A7S III is an impressive camera! It has a 5.5-stage stabilization system, which allows you to take pictures without worrying about them being blurred due to shaking and to shoot handheld photos or videos using suitable lenses, such as telephoto lenses for wildlife photography.</p> <p>The Sony A7SIII ( A7S3 ) offers a variety of features that make this camera perfect for any photographer. You can use it to <strong>shoot landscapes</strong>, macros, and high-magnification events, such as concerts or wildlife photos, without worrying about stability issues, especially because you can always rely on the 5-axis, even when using third-party lenses with built-in stabilization features.</p> <p>The Sony A7S III is the latest in a line of <strong>high-quality professional cameras</strong>. It features an active IS mode that allows for even smoother footage right out of the box, with additional stabilization methods for videographers who need it most!</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-7-s-III-photo-essai.jpg" alt="Sony A7S III test foodphotography" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY BODY DESIGN AND CONNECTIVITY</strong></h2> <p>The Sony Alpha 7S III (A7SIII) is a camera with an impressive Tru-Finder QXGA OLED viewfinder with a high resolution of 9.44 million dots and 0.9x magnification for exceptionally clear, crisp eye-level viewing from anywhere in the frame, anytime!</p> <p>This viewfinder also features dedicated high-quality 120 fps settings to make it easy to render motion for both you and the captured images, thanks to its physical design.</p> <p>Its long 25mm eyepieces offer a 41° angle of view, giving it a wider perspective while providing clearer images than most traditional cameras today, without sacrificing too much detail or clarity when zooming in on particular areas of each shot, which is especially great if they're right next to each other.</p> <p>The Sony 7 S III is a camera specifically designed for videographers, with features that make it easy and comfortable to use for self-recording.</p> <p>The side-opening LCD screen allows you to work high or low without having to let go of the wheel when working on location; it also has a front-facing hinged position, perfect for vlogging or other self-recording needs!</p> <p>This touchscreen feature makes navigating settings very intuitive, so they are quickly accessible by touch, instead of fumbling around trying to figure out the menus in general terms.</p> <p>The Sony A7SIII is one of the top cameras for those who still want to use cards. It has a dual CFexpress Type A or SD memory card slot and can be configured to suit your needs in terms of files saved, so you can have plenty of storage space without worrying about running out at any time!</p> <p>Like all good things, there are also drawbacks; remember that unless both slots were designed specifically for high-speed transfers (U HS II), only standard formats will work here - so make sure that's what matters most before you buy this baby ;)</p> <p>For those who like to get creative with their video shooting, the Sony Alpha 7S3 has a more intuitive menu system and improved features. For example, it's easier for you to set up different workflows or select settings that go perfectly with the video recording mode, but also with on-board photography!</p> <p>Sony's latest A7SIII is a beautifully designed camera that will last for years of shooting. Its magnesium alloy chassis provides rigidity, durability and stability while remaining lightweight thanks to improvements in its lens mount design. It also offers more comfort with a flexible grip at any angle.</p> <p>The Sony 7 S III is weather sealed to protect it from the rigors of harsh conditions. The battery cover and terminal covers are also sealed, ensuring that your camera can withstand whatever Mother Nature throws at it!</p> <p>The Sony Alpha 7S III ( A7S3 ) is a game changer in video production. It features high capacity NP-FZ100 rechargeable lithium-ion batteries that provide up to 510 shots and 80 minutes of recording time per charge, whether you're using the viewfinder or the rear LCD screen, making this camera perfect for any type of shooting!</p> <p>The Sony 7 S III mirrorless feature a full-size HDMI port, which is ideal for connecting to external recorders.</p> <p>The Sony A7S 3 is a camera with 3.5mm external headphone and microphone ports, which allows for better control of audio recording when using compatible equipment such as wireless headsets or shotgun mics.</p> <p>The Sony A7SIII from Sony is an excellent mirrorless digital camera for those who want the best of both worlds. It can be used with a shotgun mic or an XLR input mic, and it offers clearer recording sound because it sends digital signals instead of analog.</p> <p>The Sony Alpha 7S III is a camera with built-in Wi-Fi, which allows you to connect wirelessly and share images directly from the camera. This feature also allows you to remotely control your shots, which is perfect when you want instant review.</p> <p>The Sony A7S III mirrorless camera offer three different connectivity options, including two USB Type-C ports that can be paired with an optional Ethernet wired LAN adapter for 1000BASE-T speed Internet access or remote shooting.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-essai.jpg" alt="Shooting with the new Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ON THE SONY A7S III CAMERA</strong></h2> <p>The Sony a7S III is the <strong>ultimate professional video camera</strong>. It is packed with features and its performance has been designed to meet your needs as an aspiring videographer or photographer looking for the latest technology in this field.</p> <p>The Sony A7S III is a complete camera, perfect for professional content creators. The body has been ergonomically designed with a better grip, a fully articulated LCD screen and waterproofing capabilities to provide you with high quality images or videos, no matter what type of production!</p> <p>With the addition of color profiles as well as new sensor and processor components included in this hybrid tool, there's not much else to do when you have access to these tools at your disposal, giving users total control over their final product without sacrificing anything along the way.</p> <p>The new Sony Alpha 7S III is an impressive mirrorless digital camera with a long list of upgrades.</p> <p>Users can enjoy faster data recording, better image stability and CF Express card compatibility thanks to its many renovations.</p> <p>With the Sony A7 S III, you can enjoy smoother videos and sharper images thanks to the sensor shift technology and anti-shake stabilization.</p> <p>This Sony camera also features intelligent active video cropping to bring your content into focus no matter where it is on the screen.</p> <p>The Sony A7S III is a camera designed <strong>for professional content creators</strong> looking to get the most out of their skills. It features 759 phase detection AF points with 90% coverage, Eye autofocus that can track humans or animals, and real-time video tracking, making it easier than ever to focus while shooting!</p> <p>Whether you're an enthusiast trying to capture something on film through creativity alone - or someone at the top of their game wanting nothing more than perfection in every image captured - we know this latest advancement will be a new love when used professionally.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-exemple.jpg" alt="example of photoshoot with Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>IS THE SONY ALPHA 7S III A PROFESSIONAL CAMERA?</strong></h2> <p>The Sony a7S III is a full frame mirrorless camera that was released in July 2020. The camera is aimed at professional photographers and videographers who need a high quality camera for stills and video.</p> <p>The a7S III has a 12.1-megapixel sensor and can record 4K video at up to 120 frames per second. It also has 5-axis image stabilization and an extended ISO range of 100 to 102400.</p> <p>In terms of build quality, the a7S III is made of magnesium alloy and is weather sealed to protect it from dust and moisture. The camera also has a large, high-resolution touchscreen and two SD card slots.</p> <p>Overall, the Sony a7S III is a great choice for professional photographers and videographers who need a high-quality camera and camcorder.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s3-exemple-phto.jpg" alt="Macro photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHICH BATTERY GRIP WORKS WITH THE SONY A7S III?</strong></h2> <p>The Sony VG-C4EM vertical grip is an optional accessory that can be added to the Sony A7S III camera.</p> <p>It allows for more comfortable shooting in a vertical orientation and also provides an additional battery, increasing the camera's shooting performance.</p> <p>The grip is made of durable magnesium alloy and is resistant to dust and moisture, making it ideal for use in harsh environments. It also features a built-in shutter release, AF-ON button, AE lock button and multi-selector joystick for easy operation.</p> <p>With its rugged construction and convenient controls, the Sony VG-C4EM vertical grip is an ideal choice for photographers who want to get the most out of their Sony A7S III camera.</p> <p class="p1"><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s-3-exemple-phto.jpg" alt="Photo shoot with the Sony alpha 7S III" width="900" height="600" /></p> <p class="p1"> </p> <h2 class="p1"><strong>HOW LONG CAN IT FILM?</strong></h2> <p>The Sony A7s III is a powerful and versatile digital camera that offers many features to amateur and professional photographers.</p> <p>One of the most impressive features of the A7s III is its video recording capability. With no limit on recording time, the A7s III allows users to capture high-quality video footage for an unlimited amount of time.</p> <p>This makes it an ideal camera for event photographers and videographers who need to capture long-lasting events, such as weddings or concerts.</p> <p>In addition, the A7s III's 4K video resolution ensures that users will be able to produce high-quality video that can be enjoyed on a variety of devices.</p> <p>Whether you're a professional videographer or an amateur photographer, the Sony A7s III is a great choice for anyone who wants to capture beautiful video.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s3-exemple-photo.jpg" alt="Wildlife photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WILL BE THE PERFORMANCES OF THIS DEVICE IN ASTROPHOTOGRAPHY?</strong></h2> <p>The Sony A7SIII is an excellent choice for astrophotography thanks to its exceptional low-light performance.</p> <p>With its 12.1 megapixel sensor, it is capable of capturing a large amount of detail and producing stunning images.</p> <p>However, due to its lower megapixel count, users may feel limited to smaller prints or reduced results when cropping.</p> <p>Ultimately, it all depends on how you shoot and what you want the end result to be.</p> <p>For example, if you want to make large prints or crop your photos, you might consider a camera with a higher megapixel count.</p> <p>On the other hand, if you're content with small prints or don't plan to crop your images, the Sony A7SIII will produce stunning results that you'll be proud to display.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s3-essai-photo.jpg" alt="Sony a7S III rear view" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>HOW DOES THIS CAMERA'S LOW-LIGHT PERFORMANCE COMPARE TO THE A6600 AND A7III?</strong></h2> <p>Low light photography has always been a bit of a challenge, but with the advent of new technologies, it has become easier to achieve excellent results even in very low light conditions.</p> <p>The Sony A7S III is a camera specifically designed for low light photography, and it excels in this area thanks to its large photosites and low pixel count.</p> <p>In fact, the larger pixels and lower signal-to-noise ratio allow the A7S III to capture more detail in low-light scenarios than other cameras.</p> <p>This makes it an ideal choice for photographers who want to be able to shoot in any lighting condition.</p> <p>Whether you're shooting a wedding in a dimly lit church or trying to capture the night sky, the A7S III will help you get the best results possible.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7-s-3-essai-photo.jpg" alt="Sony alpha 7S III, view of the control buttons" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>3 REASONS TO BUY THE SONY A7S III CAMERA</strong></h2> <p>The Sony Alpha 7S III is a professional mirrorless camera that offers excellent image quality, 4K video recording and fast autofocus. It's one of the most popular cameras on the market, and it's easy to see why. Here are three reasons to buy the Sony A7S III camera:</p> <p>1. Image Quality. The Sony A7S III produces stunning images, thanks to its full-frame sensor and advanced image processing.</p> <p>2. 4K video recording. The Sony A7S III can record 4K video at up to 60 frames per second for smooth, detailed footage.</p> <p>3. Fast autofocus. The Sony A7S III features advanced autofocus technology that makes it easy to track moving subjects.</p> <p>If you're looking for a high-end camera with excellent image quality, 4K video recording and fast autofocus, the Sony A7S III is a great option.</p>

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<p>The Alpha 7 III (A7 III) is being replaced by the Alpha 7 IV (A7 IV) after more than 3 years of outstanding and trustworthy performance. Among the changes, the sensor has been upgraded, while several photo and video capabilities have been improved.</p> <p>Photographers have been waiting for this camera (photo video) for a long time, and it is finally here. The Sony Alpha 7 IV (A7 IV) is the long-awaited sequel to the popular Sony Alpha 7 III and features an updated spec sheet.</p> <p>On the program: a dual Bionz XR processor, a new 33 megapixel sensor, a revamped autofocus module with artificial intelligence, and a strengthened video component with 4:2:2 10-bit internal recording</p> <p>The competition is readying its weapons in the opposite corner, where the Alpha 7 IV (A7 IV) and the opposition are battling it out.</p> <p>The <a title="Discover the Canon EOS R6" href="https://www.mczdirect.com/gb/canon-eos-r6/-canon-eos-r6-body-2-years-warranty--6396.html"><strong>EOS R6</strong></a> is an example at Canon, while Nikon has introduced the <a title="Discover the Nikon Z6 II" href="https://www.mczdirect.com/gb/nikon-z-6ii/-nikon-z6-ii-body--8281.html"><strong>Z6 II</strong></a> and the Z6 first. Panasonic's Lumix S1 and Lumix S5 are also strong prospects.</p> <p>It is difficult to find a direct equivalent of the Alpha 7 IV (A7 IV) among small APS-C or micro 4/3 sensors.</p> <p>However, we can mention the Fujifilm XT4, the Olympus OMD EM1 Mark III or the Lumix GH6 as alternatives.</p> <p>The Sony a7 IV digital camera sets the standard for modern <strong>full frame cameras</strong>.</p> <p>Its superb 33MP still image quality, 4K 60p video capture, improved ergonomics and lightning-fast sharing features make it <strong>ideal for today's photographers and filmmakers</strong>.</p> <p>With a focus on versatility and performance, the Sony a7 IV is sure to impress anyone who picks it up.</p> <p>Sony has once again raised the bar for what a full-frame camera can be, and the Sony a7 IV is sure to be a hit with professionals and enthusiasts alike.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a-7-iv-photo-exemple.jpg" alt="Photo test with the Sony A7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>INTRODUCING THE SONY A7 IV: A NEW STANDARD IN FULL-FRAME CAMERAS</strong></h2> <p>Sony has just announced the latest addition to its Sony a7 line of full-frame cameras, the Sony a7 IV.</p> <p>The Sony a7 4 is a major evolution of its predecessor, the Sony a7 III, and sets a new standard for full frame cameras.</p> <p>The Sony alpha7 IV is packed with features that serious photographers will love, including a new 33-megapixel sensor, in-body 5-axis stabilization, 4K video recording, and more.</p> <p>With its fast autofocus system and powerful image processing capabilities, the Sony a7 IV is sure to appeal to professional photographers and enthusiasts alike.</p> <p>Sony has once again raised the bar for what a full-frame camera can be.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a7-iv-photo-exemple.jpg" alt="sony a7iv photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: VERSATILE AND POWERFUL</strong></h2> <p>The Sony a7 4 is a versatile and <strong>powerful full-frame camera</strong> that will appeal to a wide range of photographers.</p> <p>With its new 33 megapixel sensor, built-in 5-axis stabilization, 4K video recording and fast autofocus system, the Sony a7 IV is capable of capturing stunning photos and videos.</p> <p>Whether you're a professional photographer or an enthusiastic amateur, the Sony alpha7 IV is sure to impress.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a-7-4-photo-exemple.jpg" alt="example of photo taken with the Sony alpha 7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: A STEP FORWARD FROM THE SONY A7 III</strong></h2> <p>Sony's a7 IV is the latest revision of its popular a7 mirrorless camera line.</p> <p>The a7 4 features several improvements over its predecessor, the a7 III, including a new sensor design, an updated autofocus system and 4K video recording.</p> <p>Perhaps the most significant change is the new sensor design, which Sony says improves image quality and low-light performance.</p> <p>The updated autofocus system includes eye tracking for stills and video, as well as improved subject tracking.4K video recording is now available at up to 60 frames per second, with full-frame oversampling for better image quality.</p> <p>Sony has also included HLG (hybrid log gamma) support for HDR video playback on compatible TVs.</p> <p>Overall, the Sony a7 IV is a minor but significant upgrade over the previous model and should appeal to anyone looking for a <strong>high-quality mirrorless camera</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-alpha-7-4-photo-exemple.jpg" alt="Sony A7 IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: PERFECT FOR PROFESSIONAL PHOTOGRAPHERS</strong></h2> <p>The Sony A7 IV is a high-end camera that is <strong>perfect for professional photographers</strong>.</p> <p>It has a full-frame sensor, which makes it ideal for capturing detailed images. The camera also has 4K video recording capabilities, making it perfect for filmmakers.</p> <p>In addition, the Sony Alpha7 IV features a 5-axis image stabilization system, which helps reduce blur and shake when shooting video or taking photos.</p> <p>The Sony A7 4 is a great camera for anyone who wants <strong>to take stunning photos</strong> or videos.</p> <p>It's well worth the price and will take your photography to the next level.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-alpha-7-4-photo-exemple.jpg" alt="Sony a7iv photography example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: AN EXCELLENT CHOICE FOR ENTHUSIASTS</strong></h2> <p>The Sony a7 IV is an excellent choice for photography enthusiasts.</p> <p>It is a full-frame camera with 33 megapixel resolution and Sony's latest generation BIONZ X image processor.</p> <p>The camera also features 5-axis in-camera stabilization, which is ideal for low-light photography and video shooting.</p> <p>Overall, the Sony a 7 IV is a great choice for enthusiasts who want a high-quality camera that can <strong>capture beautiful images and videos</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a-7-4-photo-exemple.jpg" alt="Sony alpha 7 IV photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV AGAINST THE COMPETITION</strong></h2> <p>Sony has included a few new features that distinguish the a7 IV from its predecessors, such as a variable angle LCD and a built-in intervalometer. But how does the a7 IV stack up against the competition?</p> <p>On paper, the a7 IV looks like a strong contender in the full-frame mirrorless camera market.</p> <p>However, it remains to be seen how it will perform in real world conditions. Sony's autofocus system is impressive, but it will have to contend with Canon's Dual Pixel CMOS AF and Nikon's Z6/Z7 mirrorless AF systems.</p> <p>The a7 4's 4K video capabilities are also impressive, but it will have to compete with the likes of the Panasonic GH6 and Sony a9 II if it is to be considered a top-tier video camera.</p> <p>And while the a7 IV's price is relatively high, it's still significantly cheaper than the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>Canon EOS R5</strong></a> and <a title="Discover the Nikon Z9" href="https://www.mczdirect.com/gb/nikon-z9/-nikon-z9-mirrorless-camera--9699.html"><strong>Nikon Z9</strong></a>.</p> <p>Only time will tell how the Sony alpha 7 4 will fare against its competitors, but there's no doubt that it's a <strong>powerful and versatile camera</strong> that has a lot to offer photographers and filmmakers.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7-4-photo-exemple.jpg" alt="Sony A7IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHY THE SONY A7 IV IS THE BEST FULL FRAME CAMERA ON THE MARKET?</strong></h2> <p>The Sony a7 IV is the <strong>best full-frame camera</strong> on the market for a number of reasons.</p> <p>First, it has an incredible autofocus system that can track subjects with ease.</p> <p>Second, it has 4K video capabilities, allowing you to capture stunning footage.</p> <p>Third, its low-light performance is superb, thanks to its large sensor and fast aperture lenses.</p> <p>Finally, it's extremely lightweight and portable, making it <strong>ideal for travel and street photography</strong>.</p> <p>In summary, the Sony alpha 7 4 is the best full-frame camera on the market thanks to its autofocus system, 4K video capabilities, low-light performance and portability.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7-iv-photo-exemple.jpg" alt="photo test Sony Alpha 7 4" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>10 REASONS TO LOVE THE SONY ALPHA 7 IV</strong></h2> <ol> <li>The A7IV delivers stunning photo and video quality.</li> <li>With 33 megapixels of resolution, the A7IV captures images with amazing precision.</li> <li>It's perfect for capturing fast-paced action with its excellent shooting speed.</li> <li>The A7IV's autofocus system is simply outstanding, ensuring that your photos are always sharp and in focus.</li> <li>The A7IV is a full-frame camera, which means it can use the entire image sensor area to produce high-quality images.</li> <li>It has a 5-axis image stabilization system, which helps reduce camera shake and blur.</li> <li>This camera has an impressive maximum recording capacity of 4K Ultra HD.</li> <li>The camera is compatible with a wide range of lenses, giving you plenty of options to choose from.</li> <li>This mirrorless camera is relatively light and compact for a full-frame camera, making it easy to carry with you.</li> <li>The Sony A7 4 is simply the best full-frame camera on the market, and it's sure to satisfy even the most demanding photographers.</li> </ol> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7iv-photo-exemple.jpg" alt="Sony A 7 IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY A7 IV</strong></h2> <ul> <li>Redesigned full-frame mirrorless camera with the latest Sony technology and a new body.</li> <li>Now includes a variable angle LCD, improved viewfinder, multi-digital interface shoe and advanced connectivity.</li> <li>Improved speed with real-time eye AF for humans, animals and birds, and uninterrupted shooting at 10 frames per second.</li> <li>Up to 4K/60p in Super35, 7K full frame 4K/30p upsampling and 10bit 4:2:2 with All-Intra H.265.</li> <li>Updated IBIS for up to 5.5 stops compensation and new AF assist with focus breathing compensation.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a7iv-photo-exemple.jpg" alt="Hybrid Sony a7 IV photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7 IV SENSOR AND PROCESSOR</strong></h2> <h3>33MP Exmor R BSI CMOS sensor</h3> <p>This new Sony Alpha 7 4 mirrorless camera produces high-quality images with a backlit design that's ideal for low-light conditions and excellent color rendition, as well as capturing crisp detail in all your photos.</p> <p>The Exmor R sensor offers a better dynamic range than most other sensors on the market today - it can often exceed 15 stops!</p> <p>This means you'll never have to worry about blown highlights or crushed shadows when shooting outdoors at night thanks to its ability to take advantage of dawn to dusk without any loss of image quality due to poor lighting conditions.</p> <p>It also allows you to store raw files at 10 bits per channel. You won't have to worry about anything happening while shooting; just save a JPG file instead.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a-7-iv-photo-exemple.jpg" alt="Sony a7 IV mirrorless camera example" width="900" height="600" /></p> <p> </p> <h3>BIONZ XR Processor</h3> <p>The new flagship-class BIONZ XR engine enables high-speed image processing for fast continuous shooting, 4K video recording and advanced AF tracking performance.</p> <p>The fast response time also helps reduce rolling shutter distortion with moving subjects so they look sharp in your photos or videos.</p> <p>The Sony A7 4 is a <strong>high-end camera</strong> that offers fast shooting speeds of up to 10 frames per second with mechanical or electronic shutters and AF/AE enabled.</p> <p>The buffer also allows for 828 consecutive uncompressed photos in raw and JPEG format with CFexpress Type A cards.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a-7iv-photo-exemple.jpg" alt="sony a7 IV mirrorless test" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7 IV VIDEO RECORDING</strong></h2> <h3>4K 60p 10-bit video recording</h3> <p>With the Sony Alpha 7 4, you can <strong>shoot in 4K UHD</strong> at 30 fps and still get high quality images.</p> <p>The sensor has an impressive number of pixels for this resolution, more than any other camera in the world!</p> <p>It also offers 10 bits per channel, which means your colors will never be dull or washed out; they'll be rich in detail, even when viewed up close.</p> <p>The new Sony A7IV is a camera to be reckoned with.</p> <p>Not only does it record in 4K, but its Super 35 sensor and upsampled capture area also offer UHD output at up to 60p 10-bit.</p> <p>The Sony A 7 IV is a mirrorless camera that <strong>can record for an unlimited amount of time</strong>, with no limit to the length of videos.</p> <p>It has improved heat dissipation structures, so you can shoot in 4K 60p 10 bit and still be pretty cool!</p> <p>The Sony Alpha 7 IV is a <strong>game changer in the world of professional video</strong>.</p> <p>The camera offers two different codecs to fit your workflow: XAVC, which uses HEVC/H.265 encoding for even higher quality and better motion analysis with lower bit rates of up to 600Mb per second; as well as XAVC S-I, an intra-frame format that offers consistent performance at lower resolutions like UHD 4K or 2160p120fps - whatever you need.</p> <p> </p> <h3>S-Cinetone, S-Log3, and other color and gamma controls</h3> <p>The Sony A7 IV is capable of delivering natural midtones and highlights that are well controlled. This color profile gives you healthy skin tones and soft colors.</p> <p>This excellent camera for amateurs and professionals supports Hybrids Log-Gamma, which allows you to <strong>produce HDR content</strong> directly from the camera with its wide color gamut capabilities.</p> <p>With S-Log3, you have the ability to shoot in 15+ stops of dynamic range with increased control over shadow and midtone calibration.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-alpha-7-4-photo-exemple.jpg" alt="Sony a7 IV photo quality" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7 IV: FAST MIRORLESS AF SYSTEM</strong></h2> <h3>Autofocus based on artificial intelligence</h3> <p>The Sony Alpha 7 IV camera is a great option for anyone looking to <strong>take their photography to the next level.</strong></p> <p>With its fast mirrorless AF system and -4 EV sensitivity range, you'll never have trouble getting the perfect shot, even if the scene is dimly lit!</p> <p>This fantastic piece of equipment can do wonders for video recording and still images, so be sure to get yours today before it sells out.</p> <p> </p> <h3>Real-time eye tracking and AF</h3> <p>The Sony A7 IV's AF system is fast, accurate and locks onto subjects. Whether it's face tracking or sharpness in video or stills, it will give you a good picture.</p> <p>The Sony Alpha 7 IV is a <strong>high-precision camera</strong> that can track subjects accurately in real time.</p> <p>The artificial intelligence system recognizes patterns and colors for increased accuracy, as well as tracking speed from afar with its significantly reduced distance requirements of 25 meters or less!</p> <p>The latest addition to Sony's Alpha series is true to its reputation as a game changer.</p> <p>The A7 IV was designed from the ground up with speed, stability and accuracy in mind. It will meet all your needs as an artist or professional photographer working on production projects where you need to be consistent on a wide variety of subjects at different distances.</p> <p> </p> <h3>AF during video recording and additional focus modes</h3> <p>The Sony A7 IV is <strong>ideal for capturing video of all types</strong>, including eye-catching shots that will make your subject stand out.</p> <p>With support for real-time autofocus while recording and powerful features like Face Detection, which tracks the eyes of a moving human or animal, this camera can't be beat!</p> <p>The Sony A7IV offers many options for focusing while recording.</p> <p>You can choose from seven-step AF transition speeds and five-step subject shift sensitivity settings that will let the camera do the heavy lifting while giving your fingers more control over exactly where they're pointed, which is especially useful if a person needs to have both eyes open or if distances vary considerably from close to far.</p> <p>The Sony Alpha 7 4 has a very interesting new feature, Focus Map. It's like peaking with a color overlay that shows you where something is in front of or behind your focus point depending on the aperture setting you choose.</p> <p>The Sony A7 4 is a camera that was <strong>designed for professionals</strong>. It has an AF Assist feature that allows you to easily switch between automatic or autofocus mode and manual focus control, if necessary, to adjust your shots when working on a set with multiple subjects at the same time - a quick way to shift selective attention between these different elements without having too much trouble yourself.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-alpha-7-iv-photo-exemple.jpg" alt="Sony a7 IV mirrorless camera photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7IV BODY DESIGN, CONNECTIVITY AND STREAMING</strong></h2> <h3>Viewfinder and LCD screen</h3> <p>The Sony A7 IV is an <strong>excellent camera</strong> that can shoot in standard 60 fps and 120 fps formats for smooth motion rendering.</p> <p>The Tru-Finder viewfinder has a higher resolution than its predecessor, allowing you to see things more clearly with 1/3 point per pixel accuracy on the screen.</p> <p>The Sony Alpha7 IV is perfect for vloggers, Instagram star influencers and other selfie needs thanks to its articulating screen that can be used either in a front-facing orientation or tilted up at high angles while shooting vertically on uneven surfaces.</p> <p>This LCD screen also makes it easy to work with touch capabilities as well as intuitive controls making navigating settings quick and easy.</p> <p> </p> <h3>Ports and Interface</h3> <p>The Sony A7 IV is a powerful camera that offers full-size HDMI ports for more reliable connections when working with external recorders.</p> <p>The Sony Alpha7 IV features a USB 3.2 Gen 2 Type-C port, which offers faster data transfer speeds than microUSB and can be used to charge the camera from your computer or power it via accessories while connected.</p> <p>Sony's latest camera, the A7IV, features a 3.5mm headphone port and an external microphone jack for better audio control.</p> <p>The new Sony A7 IV camera has a hot shoe that supports the optional ECM-B1M Shotgun Microphone or XLR-K3M adapter kit, which allows you to get clear audio recording by sending digital microphone signals to your camera.</p> <p>This mirrorless camera features a USB Type-C port that can be paired with three optional accessories. It offers TX 1000BASE connectivity, wireless remote shooting and FTP transfer, all of which are great for getting your work done in style.</p> <p> </p> <h3>5-axis SteadyShot INSIDE image stabilization</h3> <p>The Sony A7 IV is an amazing camera, especially for those who like to shoot video or stills and are looking to upgrade their gear.</p> <p>Not only does it feature the 5-axis SteadyShot INSIDE image stabilization system that helps eliminate any blur caused by shaking when taking photos.</p> <p>The latest Sony A7IV offers versatility for different types and styles of photography.</p> <p>Whether it's macro photography, high-magnification shots or wide-angle shots, the camera compensates for pitch (tilt) and yaw adjustments so your images are perfectly straight.</p> <p>It also has roll compensation, which is also useful for moving subjects.</p> <p>The new Sony A7 IV is the ultimate video camera, with more features than ever! For example, there are three different stabilization modes that can be used to remove any unwanted shaking.</p> <p>In addition, it comes with Sony's Active IS mode, which allows for even smoother footage straight out of the camera, without any further processing.</p> <p> </p> <h3>Advanced external flash control</h3> <p>The Sony A7 IV is an excellent camera for photographers who want to use flash to shoot fast-moving subjects.</p> <p>This is possible, thanks to the more advanced P-TTL (Programmed Trigger Lock) metering system and an updated flash control unit that reduces shutter lag between shots, as well as the use of AWB information from your settings to capture natural color tones without overexposing or underexposing light sources such as lights/burns, etc.</p> <p>This allows you to shoot faster because they are easy on both eyes when working at night.</p> <p> </p> <h3>Wireless Connectivity and Streaming</h3> <p>The all-new Sony A7 4 is a very powerful camera. This high-tech wonder is packed with all the features you need for your next photo shoot and more, including built-in Wi-Fi that allows for wireless or wired shooting without any hassle!</p> <p>The connectivity also allows you to control the camera remotely, which means you'll never again have an excuse for not taking the perfect shots when they're out of range like before.</p> <p>The Sony Alpha7 IV is a camera that can be controlled with your phone through Bluetooth. This means you'll never have a problem connecting it again.</p> <p>The Sony A7 IV is the perfect camera for people who want to improve their photography skills. It offers amazing features that will ensure you never lose your precious memories again, like Visual Story which automatically publishes photos and videos to online storage platforms so they are always accessible, no matter what!</p> <p>The new Sony A7 IV camera isn't just for taking pictures. If you have a compatible computer or mobile device, this stylish little camera can stream live video directly from the lens to your screen.</p> <p>This mirrorless camera is also a high-resolution camera that offers 4K 15p, FHD 60p/30fps and HD 30 fps shooting options. It also features the internal Creative Look feature with natural skin tones for attractive photo quality right out of the box!</p> <p>The Sony A7 4 is a high-end camera that supports UVC and AC for better image quality while streaming.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-alpha-7-IV-photo-exemple.jpg" alt="Sony A7IV photo test" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7 IV FEATURES</strong></h2> <ul> <li>New 33-megapixel full-frame back-illuminated Exmor R CMOS sensor</li> <li>Latest generation Bionz XR image processing engine</li> <li>Improved low-light performance and noise management with native ISO 100-51,200 (expandable to 204,800 for stills and 102,400)</li> <li>Improved 5.5-stop, 5-axis in-camera image stabilization system</li> <li>10 fps continuous shooting with AF/AE Tracking, now up to f/22</li> <li>Uninterrupted shooting with over 828 JPEG + RAW images</li> <li>Two card slots with 1x CFexpress Type A and SD UHS II</li> <li>759 AF points (94% coverage) with 30% improvement in AF-S speed</li> <li>Real-time eye-tracking AF for human/pet/bird</li> <li>Fully articulated 1.03 million-dot variable angle LCD touchscreen and new touch menu</li> <li>New dial with stills/film/rallies and fast motion</li> <li>Improved 3.69 million dot OLED viewfinder</li> <li>Improved grip</li> <li>Improved connectivity with multi-interface (MI) digital hot shoe, USB Type-C, 1000Base-T</li> <li>Ethernet, 5GHz WiFi and HDMI Type-A.</li> <li>Remote control and focus with the Imaging Edge application</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-hybride-sony-alpha-7-4-photo-exemple.jpg" alt="example of shooting with Sony A7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ON THE SONY ALPHA 7 IV</strong></h2> <p>The Sony A 7 IV camera is an upgrade to the previous model, and not just in name.</p> <p>The sensor has been updated with higher resolution and improved image quality, while also including handy video features never before seen on this type of camera, such as fast AF speeds or tracking modes for when you need them most!</p> <p>The new design offers significant changes that make it even easier to use than before - ideal if all those glorious pixels are what matter most to your workflow.</p> <p>The Sony Alpha 7 IV camera has been launched and it offers true mirrorless capabilities with 33 megapixels, fast high-buffered burst rates as well as 4K/60p video. Live streaming is now possible without any delay thanks to faster data transfer speeds.</p> <p>The Sony A7 IV is a camera that lets you capture the perfect image, no matter what type of content it will be used for. Whether you are a beginner or a professional, this camera has an abundance of features and capabilities that make the creative possibilities endless.</p> <p>The new Sony A7 IV camera is packed with features, but it also has a new design that will make you want to own one even more. </p>

SOA7IV50GMX10

5/ 5

Description coming soon

SOA7III24105OSSSD128BAT

5/ 5

<p>The all-new <strong>Sony Alpha 7R V (A7R V)</strong> is a 24x36 camera that boasts a 61MP resolution. With this definition, the ergonomics have also been redesigned to include 8K video capabilities and improved autofocus tracking . The Sony A7R V will set a new precedent for studios around the world.</p> <p>Until the early 2020s, Sony was the only company marketing 35mm mirrorless. However, when other legacy manufacturers saw Sony's success in this market, they began to release their own products and compete with Sony.</p> <p>With the release of the Nikon Z7 and other Panasonic Lumix S1R, Sony then released the <a title="Discover the Sony A7R IV" href="https://www.mczdirect.com/gb/sony-alpha-7r-iv/-sony-alpha-7r-iv-body-2-years-warranty--5293.html" target="_blank" rel="noreferrer noopener">Alpha 7R IV (A7R IV)</a> with a 61MP sensor to compete. If Leica had entered the race with its SL2, and Canon with its <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html" target="_blank" rel="noreferrer noopener">EOS R5</a> in the meantime, or if Nikon was struggling with the <a title="Discover the Nikon Z7 II" href="https://www.mczdirect.com/gb/nikon-z-7ii/-nikon-z7-ii--8283.html" target="_blank" rel="noreferrer noopener">Z7 II</a>, no full frame competitor came close to the definition offered by the A7R IV.</p> <p>In mid-fall 2022, the Japanese tech giant returns with the Alpha 7R V (A7R V). Some expected a 100MP 24x36 sensor to compete with medium format cameras like the <a title="Discover the Fujifilm GFX100S" href="https://www.mczdirect.com/gb/fujifilm-gfx100s/-fujifilm-gfx100s--8288.html" target="_blank" rel="noreferrer noopener">Fujifilm GFX100S</a> or Hasselblad X2D 100C; however, that is not what was delivered.</p> <p>Sony has made significant improvements to its A7R V camera, which includes a new chassis, a new processor and improved AF tracking. The sensor remains the same as the one used in the previous model. In addition, this new version now supports 8K video capabilities.</p> <p> </p> <h2 class="p1"><strong>WHAT WE AIM FOR WITH THE SONY A7R V ( ILCE-7RM5 ):</strong></h2> <ul> <li>A big step forward for Sony's high-resolution mirrorless camera with 61MP images, full-pixel playback of 8K/24fps video and high-speed 4K/60fps.</li> <li>Dramatically improved autofocus technology with AI-driven Deep Learning processing for humans, animals, birds, vehicles and insects.</li> <li>Improved low-light performance, AE algorithm, more accurate color reproduction, and improved auto white balance.</li> <li>Up to 10 frames per second RAW burst with AF/AE tracking, writing to two CFexpress cards, with a Quad XGA viewfinder and 3-axis LCD.</li> <li>Optical stabilization up to 8 stops for stills and new active mode for video, as well as multi-resolution RAW modes.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-8.jpg" alt="Sony A7R V" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7R V CAMERA OVERVIEW</strong></h2> <p>The all-new Sony a7R V camera body is the perfect tool for any photographer, whether professional or enthusiast. This update introduces AI deep learning subject recognition, which allows for better recognition and real-time tracking of humans, animals, birds, vehicles and insects.</p> <p>With this new feature, the Sony alpha line of cameras turns a new page: it has never been easier to take amazing shots of your favorite subjects.</p> <p>Although it captures 61-megapixel images, the new full-frame back-illuminated sensor can now shoot RAW at up to 10 fps and record 8K 24p video with full pixel readout and no binning. The sensor also offers wider AF coverage, with 693 phase-detection AF points.</p> <p>In addition, deep learning AI has been leveraged to acquire and track a wider range of subjects, including planes, cars, trains and an ever-increasing number of animals.</p> <p>Sony has redesigned the overall design by rebuilding it with an aluminum body for people who use Sony products for professional purposes such as studio, portrait, wildlife, landscape, wedding, etc.</p> <p>The new ILCE-7RM5 features a 9-million-dot electronic viewfinder, superior to other cameras in its class, as well as a 4-axis/4-directional multi-angle LCD touchscreen for difficult angles and clear shots.</p> <p>You'll also find that flesh tone quality has been improved, as well as automatic white balance, low-light performance and incredible body stabilization that offers up to 8-stop compensation with the improved 5-axis IBIS unit.</p> <p>The Imaging Edge desktop application has also been updated to prevent image distortion due to the minute movements that often occur when shooting.</p> <p>As a result, designers now have the ability to produce high quality images suitable for display panels.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-1.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7R V MIRRORLESS CAMERA FEATURES:</strong></h2> <ul> <li>61 megapixel full-frame Exmor R image sensor with backlighting +BIONZ XR</li> <li>New real-time autofocus system powered by artificial intelligence (deep learning)</li> <li>True mirrorless capability with 8K 24p, 10-bit 4:2:2 video with full pixel readout and no binning.</li> <li>4K 60fps / 6.2K oversampling</li> <li>5-axis in-body stabilization up to 8 stops and new active video IS mode</li> <li>S-Cinetone and S-LOG image profiles</li> <li>693 phase-detection AF points covering 79% of the sensor</li> <li>Human recognition of poses, faces, nose, eyes, ears, etc.</li> <li>Advanced subject recognition (animals, birds, vehicles, insects)</li> <li>Improved low-light performance</li> <li>Improved auto white balance and more natural skin tones</li> <li>240MP pixel shift multi-shot with automatic motion detection via the Imaging Edge application.</li> <li>Up to 10 frames per second with AF/AE for 88 uncompressed RAW and 184 compressed RAW.</li> <li>New 4-axis multi-angle LCD touch screen</li> <li>Class-leading 9M quad-XGA viewfinder</li> <li>Dual CFexpress memory card slot</li> <li>New thermal dissipation for 8K recording</li> <li>New lossless RAW compression and JPEG or multi-resolution RAW upsampling</li> </ul> <p> </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-3.jpg" alt="Sony alpha 7R V" width="900" height="600" /></p> <h2 class="p1"><strong>WHAT IS THE WEIGHT AND SIZE OF THE SONY A7R V?</strong></h2> <p>The Sony A7R V weighs in at 665 grams, over 200 grams heavier than the average mirrorless camera. With dimensions of 131 x 97 x 82 mm, it is also much larger than most cameras in its class.</p> <p> </p> <h2 class="p1"><strong>IS THE SONY A7R V WEATHERPROOF?</strong></h2> <p>The Sony A7R V ( ILCE-7RM5 ) is a weatherproof camera that keeps water and dust out of the camera, making it perfect for outdoor photography in extreme conditions. When you attach one of these waterproof lenses to your camera, you have an all-weather kit.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-4.jpg" alt="Sony alpha 7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR PORTRAIT PHOTOGRAPHY?</strong></h2> <h3><strong>Large full frame sensor (35.8 x 23.8 mm)</strong></h3> <p>The Sony A7R V mirrorless camera's large full-frame sensor is one of its best features.</p> <p>With a 35.8 x 23.8mm sensor, it offers a shallower depth of field and a blurred background for your portraits.</p> <p>Plus, the large sensor gives you more flexibility when it comes to cropping and resizing your photos. And because the sensor is full frame, you'll be able to capture more light and detail than with a smaller sensor.</p> <p>If you're looking for a mirrorless camera with excellent image quality, the Sony A7R V is a great option.</p> <h3> </h3> <h3><strong>Very high resolution sensor: 61.0MP</strong></h3> <p>The Sony A7R V is a mirrorless camera with a very high resolution sensor. With 61.0 MP, it will give you more room for cropping, and you'll be able to print your portraits in larger format with finer detail.</p> <p>The A7R V's sensor also offers excellent low-light performance and fast autofocus, making it an excellent choice for photographers who want to capture crisp, clear images in a variety of lighting conditions.</p> <p>In addition, the A7R V's ( ILCE-7RM5 ) body is designed to be lightweight and comfortable to hold, making it easy to take on your adventures.</p> <p>Whether you're capturing natural landscapes or city street scenes, the Sony A7R V is a powerful tool that will help you create stunning photos.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-11.jpg" alt="Sony alpha A7RV" width="900" height="600" /></p> <h3>Image stabilization</h3> <p>The Sony A7R V is a high quality mirrorless camera, very popular with professional photographers. One of the features that sets this camera apart from others is its image stabilization. This feature reduces the effects of camera shake during long exposures and long focal lengths, ensuring that your photos are sharp and clear.</p> <p>In addition to image stabilization, the Sony Alpha 7R V also offers a variety of other features that make it a top choice for professional photographers. These include a fast autofocus system, 8K video recording, and a weather-resistant body.</p> <p>If you're in the market for a professional hybrid camera, the Sony A7R V should be at the top of your list.</p> <p> </p> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony A7R V mirrorless camera has a built-in electronic viewfinder. This is a great feature for those who like to use a viewfinder during a portrait session.</p> <p>The electronic viewfinder allows the photographer to stabilize the camera and reduce camera shake since it is closer to the body.</p> <p>In addition, the electronic viewfinder is useful when LCD screens are very difficult to read in bright sunlight. The Sony Alpha 7R V mirrorless camera is an excellent choice for anyone who wants the benefits of an electronic viewfinder.</p> <p> </p> <h3><strong>Good ergonomics and handling</strong></h3> <p>The Sony A7R V is an excellent mirrorless camera in terms of ergonomics and handling. The majority of the controls are well placed and easy to reach, which is important when you're trying to make quick adjustments while shooting.</p> <p>The camera body is also comfortable to hold, and the grip offers good support for your hand.</p> <p>Overall, the Sony A7RV offers excellent handling and ergonomics, making it a great choice for portrait photography.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-7.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR STREET PHOTOGRAPHY?</strong></h2> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony A7R V professional camera has a built-in electronic viewfinder. This is a very advantageous feature, especially for street photography and shooting in bright sunlight.</p> <p>By using the viewfinder, the photographer can stabilize the camera and reduce the risk of camera shake. In addition, the viewfinder allows the photographer to see the LCD screen more clearly, making it easier to take great pictures.</p> <p>Overall, the built-in electronic viewfinder is a great asset for any photographer and makes taking great pictures much easier. Thanks, Sony!</p> <p> </p> <h3><strong>Live-view</strong></h3> <p>One of the features that sets this camera apart from others on the market is its live view capability.</p> <p>This means you can take pictures without using the viewfinder, which can be very useful if you're trying to be less bulky (for example, when doing street photography).</p> <p>The downside of the live view is that it drains the battery faster, so you'll want to make sure you have extra batteries on hand if you plan to use this feature extensively.</p> <p>Overall, the Sony A7R V is a great choice for anyone who wants a top-notch mirrorless camera with plenty of features and flexibility.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-12.jpg" alt="A7RV Sony" width="900" height="600" /></p> <h3><strong>Focusing by face detection</strong></h3> <p>The Sony A7R V mirrorless camera is a great choice for anyone looking for a pro camera with face detection focus.</p> <p>This feature is very useful in busy street scenes, as it allows you to focus on framing and other adjustments while the camera manages the focus for you.</p> <p>In addition, the A7R V offers 8K video recording, high-speed shooting and an advanced autofocus system that make it a great choice for anyone looking for a high-end mirrorless camera.</p> <p> </p> <h3><strong>Fully articulated LCD screen</strong></h3> <p>The Sony Alpha 7R V mirrorless camera is a great choice for anyone looking for a versatile camera with an articulating LCD screen.</p> <p>This feature allows you to shoot in non-traditional positions, such as waist-level, which helps you be more creative and unobtrusive on the street.</p> <p>The A7R V ( ILCE-7RM5) also has a built-in electronic viewfinder, which is extremely useful in bright light or when you want to see what your subject looks like before you shoot.</p> <p>Overall, the A7RV is an excellent choice for anyone looking for a high quality camera with an articulated LCD screen.</p> <p> </p> <h3><strong>Image stabilization</strong></h3> <p>Image stabilization is an increasingly important feature of digital cameras. Many photographers find that image stabilization reduces the effects of camera shake, allowing them to take sharper pictures. This is especially true for long exposures and long focal lengths.</p> <p>The Sony A7R V mirrorless camera has built-in image stabilization, which means the sensor moves to compensate for camera shake. This results in sharper images, especially when shooting at high ISO values or in low light conditions.</p> <p>In addition, the A7R V also offers a variety of other features that make it an attractive option for street photographers, such as a fast autofocus system and wide dynamic range.</p> <p>As a result, the A7R V is an excellent choice for anyone looking for a mirrorless camera with excellent image quality and performance.</p> <p> </p> <h3><strong>Large full frame sensor (35.8 x 23.8 mm)</strong></h3> <p>The Sony A7R V is a high-end camera with a large full-frame sensor. This gives the camera several advantages over models with smaller sensors.</p> <p>First, the large sensor allows for better low-light performance. Second, it offers a shallower depth of field, which can be useful for creating a nice, blurred background behind your subject.</p> <p>Finally, the large sensor also allows you to use wide angle lenses, which is not possible with smaller sensor cameras. If you're looking for excellent image quality and the ability to use a wide variety of lenses, the Sony Alpha 7R V is an excellent choice.</p> <p> </p> <h3><strong>Medium size body camera</strong></h3> <p>The Sony A7R V is a great choice for anyone looking for a Sony camera with a medium-sized body. It's small enough to be easy to carry around, but not so small that it looks like a toy.</p> <p>The grip is good, and it feels like a professional camera without being too big or bulky. The image quality is excellent, and the video quality is very good.</p> <p>The only downside is that it's not cheap, but for the quality you get, it's definitely worth the price.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-14.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR SPORTS PHOTOGRAPHY?</strong></h2> <h3><strong>Fast continuous shooting: 10.0fps</strong></h3> <p>The Sony A7R V is a mirrorless camera designed for speed. With a continuous shooting speed of 10 frames per second, it can keep up with the fastest action.</p> <p>This makes it an ideal choice for sports photographers who need to be able to capture split-second moments.</p> <p>In addition to its fast shooting speed, the A7R V also offers excellent image quality. With 61 megapixels of resolution, it produces crisp, detailed images.</p> <p>This makes it an excellent choice for photographers who want to make large prints or crop their images heavily.</p> <p>If you're looking for a fast mirrorless camera that can keep up with the action and produce high-quality images, the Sony Alpha 7R V is a great option.</p> <h3> </h3> <h3><strong>Environmental seals</strong></h3> <p>The Sony A7R V is an ideal camera for outdoor sports because it has waterproof seals. This means that the camera is protected from dust and water splashes. exposure to the elements.</p> <p>The A7R V also has a fast shutter speed, so you can capture clear images even in low light conditions.</p> <p>In addition, the A7R V ( ILCE-7RM5 ) has a wide variety of lenses, so you can find the perfect lens for any situation.</p> <p>Whether you're shooting low-light action or capturing landscape detail, the A7R V is an excellent choice for outdoor photography.</p> <p> </p> <h3><strong>Fast Maximum shutter speed: 1/8000s</strong></h3> <p>The Sony Alpha 7R V is a perfect camera for anyone who wants to capture sports action or shoot in bright sunlight.</p> <p>The 1/8000s shutter speed is fast enough to almost completely avoid blur, making it the perfect camera for capturing split-second moments.</p> <p>In addition, the fast shutter speed is useful when using a fast lens at its widest aperture.</p> <p>This combination can often lead to excess light in the camera, but with the A7R V's 1/8000s shutter speed, you won't have to worry about that.</p> <p>Whether you're a professional sports photographer or just a nature enthusiast, the Sony Alpha A7R V is a great choice.</p> <p> </p> <h3><strong>693 focus points</strong></h3> <p>The new Sony A7R V mirrorless camera is an excellent choice for sports photography. With 693 focus points, it can maintain continuous autofocus (AFC) mode for better subject tracking.</p> <p>Plus, the camera's through-the-glass LCD viewfinder gives you a clear view of the action while shooting.</p> <p>And with 8K video recording, you can capture all the excitement of the game in stunning detail.</p> <p>If you're looking for a camera that can help you capture great sports photos and videos, the Sony Alpha 7R V is a great option.</p> <p> </p> <h3><strong>Good battery life: 600 photos</strong></h3> <p>With a battery life of 600 photos per charge, the Sony A7R V camera is a great choice for sports photography.</p> <p>At most sporting events, you'll be shooting at high speeds for long periods of time, which drains the battery pretty quickly.</p> <p>With a battery life of 600 shots per charge, you won't run out of juice or have to change batteries very frequently in the middle of an event.</p> <p>The Sony Alpha a7R V also has an impressive autofocus system that can track moving subjects with ease, making it a great choice for action photography.</p> <p>If you're looking for a Sony mirrorless camera that can shoot at high speeds and has great battery life, the Sony Alpha 7R V is a great option.</p> <p> </p> <h3><strong>Good ISO in low light</strong></h3> <p>The Sony A7R V is an excellent choice for sports photography thanks to its excellent high ISO performance.</p> <p>With a native ISO range of 50 to 102400, it can easily handle low-light conditions without sacrificing image quality.</p> <p>The camera also has excellent autofocus performance, making it easy to track moving subjects.</p> <p>In addition, the A7R V is also capable of shooting 8K video, making it a versatile tool for stills and video.</p> <p>If you're looking for a mirrorless camera that can do it all, the Sony Alpha a7R V is a great option.</p> <p> </p> <h3><strong>Wireless connection</strong></h3> <p>Wi-Fi is a very useful feature if you are a professional photographer who needs to deliver your photos as quickly as possible.</p> <p>The Sony A7R V camera is Wi-fi enabled, which allows you to transfer files wirelessly to your computer or other devices.</p> <p>Wi-fi is also handy if you want to share photos with friends and family, or if you need to back up your photos in case you lose data.</p> <p>Overall, the Sony Alpha A7R V mirrorless camera is a great choice for professional photographers who need the speed and convenience of Wi-Fi.</p> <p> </p> <h3><strong>Good ergonomics and handling</strong></h3> <p>The Sony A7R V mirrorless camera is a great option for sports photography, thanks to its good ergonomics and handling.</p> <p>The body is designed to be easily handled with one hand, and the large grip helps keep the camera in place. The viewfinder is large and bright, making it easy to follow fast-moving subjects.</p> <p>The autofocus system is fast and accurate, making it possible to take sharp photos of even the most elusive athletes.</p> <p>And the video capabilities are impressive, capturing stunning footage of live sporting events.</p> <p>In short, the A7R V is a great choice for anyone looking to take their sports photography to the next level.</p> <p> </p> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony Alpha 7R V camera has a built-in electronic viewfinder. This is a great feature for photographers who want to stabilize the camera and reduce camera shake.</p> <p>The viewfinder is also handy for shooting in bright sunlight, when LCDs can be difficult to read.</p> <p>The A7R V also has a number of other great features, including a fast autofocus system, 4K video recording and a wide variety of lenses.</p> <p>Whether you're a professional photographer or a hobbyist, the A7R V is a great choice for anyone looking for a high-quality mirrorless camera.</p> <p> </p> <h3><strong>Image stabilization</strong></h3> <p>The Sony Alpha A7R V is a high-end camera with an image stabilization feature. This is a feature designed to reduce the effects of camera shake, especially at long focal lengths.</p> <p>This can be extremely useful for sports photography, as it can help you get sharper photos. The A7R V's image stabilization system is very effective, and it can make a big difference in the quality of your photos.</p> <p>If you're looking for a hybrid camera with excellent image quality and impressive performance, the Sony A7R V is a great option to consider.</p> <p> </p> <h3><strong>Anti-flicker function</strong></h3> <p>The Sony A7R V pro camera from Sony is an excellent choice for anyone who wants to avoid the unwanted effects of flickering lights.</p> <p>The camera's anti-flicker feature helps reduce the flicker effect, but it generally reduces the maximum continuous shooting speed.</p> <p>Despite this reduced speed, the A7R V is still an excellent choice for anyone who wants to avoid the negative effects of flickering lights.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-19.jpg" alt="Sony A7RV" width="900" height="600" /></p> <h2 class="p1"><strong>OUR OPINION ON THE SONY ALPHA 7R V FULL FRAME CAMERA</strong></h2> <p>The Sony a7R V is more than just an update to the previous generation of cameras, it is a revolutionary new product.</p> <p>With its newly developed artificial intelligence processing system, the a7R V can detect and track subjects with incredible accuracy. This artificial intelligence subject detection will help photographers gain focus and produce better results overall.</p> <p>With constantly improving Deep Learning technology, the potential of this camera is endless!</p> <p>The camera body has been refined to create the perfect tool for photographers who want the best possible image quality, whether it's stills or video.</p> <p>The updated viewfinder with unparalleled clarity, high-resolution 3-axis LCD and 8-stage image stabilization system help achieve this goal.</p> <p>The alpha 7R V also offers accurate fleshtone color reproduction and automatic white balance, for closer-to-perfect photos.</p> <p>You can use the two CFexpress cards to capture RAW bursts of up to 10 frames per second, and the camera has multi-resolution RAW and JPEG modes to accommodate any shooting situation.</p> <p>It's not news that people want more video, so Sony has made sure the camera can shoot 8K video without overheating, even when using high frame rates and autofocus.</p> <p>In addition, it is still an excellent camera. In other words, this generation is a purebred mirrorless camera for photographers who also shoot great video.</p> <p>The improvements in the Sony Alpha a7R V are hard to ignore, whether you need to take quick, sharp photos or accurately capture landscapes in low light.</p> <p>You can shoot high-resolution photos for longer periods of time and record 8K wide dynamic range video, both new capabilities in an R-series body.</p> <p>Sony has adapted the higher-resolution model into a hybrid camera with autofocus technology, which will set the standard for all future versions of Alpha cameras. </p>

SOA7RV50F12GMX6

5/ 5

<p>Sony introduces the second generation of its A7C camera bodies, comprising not only the <a href="https://www.mczdirect.com/gb/sony-a7c-ii/-sony-a7c-ii-body-black--11950.html"><strong>A7C II</strong></a> but also a high-resolution version called A7C R. This latter model features a 61 MPx sensor sourced from the <a title="Discover the Sony A7R V" href="https://www.mczdirect.com/gb/sony-a7r-v/-sony-a7r-v-body-professional-camera--10878.html"><strong>A7R V</strong></a>.</p> <p>Three years after the initial launch of the "C" series of the Alpha with the A7C, Sony adopts a strategy similar to its first Alpha 7 by splitting its full-frame hybrid range into two distinct categories: the Alpha A7C II and the Alpha A7C R, with the latter boasting an exceptionally detailed sensor.</p> <p>The A7C II aligns with the A7 Mark IV with its 33 MPx sensor, while the A7C R emphasizes high resolution with the A7R V's 61 MPx sensor. Sony promotes the Alpha 7C R as a lighter version of the A7RV since it is not only more compact but also nearly 200g (198g to be exact) lighter than its counterpart. Despite this size difference, both offer the same image quality, thanks to identical sensors and processors.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-1.png" alt="Sony A7C R" width="900" height="600" /></p> <h2>What we love about the Sony A7C R mirrorless camera:</h2> <ul> <li>New ultra-high resolution concept with impeccable image quality from a compact and portable camera.</li> <li>Combines a 61 MP sensor with a high-speed processor and a dedicated AI processor for real-time subject recognition and tracking.</li> <li>Impressive body stabilization with up to 7 stops of compensation against shake for low-light handheld shots.</li> <li>Natural color rendering and wide dynamic range perfectly suited for portrait, street, and landscape photography.</li> <li>User-friendly body, equipped with a variable-angle touch screen, an XGA OLED viewfinder, and a new menu design.</li> </ul> <p> </p> <h2>Getting to Know the Sony A7CR</h2> <p>The Sony Alpha 7CR stands out with its compactness and sleek design. It houses a 60MP sensor and an AI-assisted autofocus system, features borrowed from the superior alpha 7R V model, but in a more compact and affordable casing. The device weighs 430g, making it relatively lightweight and easy to carry. The grip is enhanced by a slightly deeper handle and a front control dial, addressing some shortcomings of the previous a7C model.</p> <h3>Major Ergonomic Features of the Sony A7C R</h3> <p>The ergonomic features of the Sony Alpha a7CR are noteworthy. It incorporates an enhanced viewfinder lens with greater magnification, taken from the recent a6700 model, thus offering a superior visual experience. This compact yet comprehensive camera showcases phenomenal image quality and smart features, making the photography experience intuitive and rewarding.</p> <p>With the Sony A7C R, photographers can enjoy outstanding maneuverability without compromising on performance and image quality. Its design and major ergonomic features make it a wise choice for both hobbyists and professionals looking to capture high-resolution images in a compact and handy format.</p> <h3>Full-frame Sensor of the Sony Alpha A7CR</h3> <p>The Sony A7CR is equipped with a full-frame 61MP sensor, which is a major asset for this model. This sensor allows for capturing images with high resolution, ensuring top-notch image quality. The AI assistance for autofocus is another notable feature which, when combined with the high-resolution sensor, guarantees sharp and detailed images.</p> <h3>Importance of a Good Sensor and Image Quality</h3> <p>A good sensor is paramount for image quality. The sensor's size, resolution, and ability to manage light effectively are key factors in ensuring clarity, sharpness, and color fidelity in the images produced. The full-frame sensor of the Sony Alpha 7CR allows for excellent light management, even in low light conditions, and provides a wide dynamic range, which is essential for capturing details in highlights and shadows. The sensor's high resolution also enables the capture of a significant amount of detail, especially valuable for landscape or portrait photography where detail precision is crucial.</p> <p>In conclusion, the full-frame sensor of the Sony Alpha A7CR is a vital component that greatly contributes to the exceptional quality of images produced by this device. Its high resolution and superior light handling deliver sharp, detailed, and vibrant images, meeting the demands of professional photographers and knowledgeable enthusiasts alike.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-6.png" alt="Sony alpha 7C R" width="900" height="600" /></p> <h2>Shooting Features of the Sony A7C R</h2> <h3>Shooting Modes and Burst Performance</h3> <p>The Sony A7C R is equipped with a 61-megapixel BSI CMOS sensor and a Bionz XR processor, accompanied by a dedicated 'AI' processing unit. These specifications allow it to provide a variety of shooting options. Regarding burst performance, the A7CR offers a continuous shooting speed of 8 frames per second (fps) with the mechanical shutter and 7 fps in electronic shutter mode. In a comparison between the Sony A7CR and the Sony A7C II, it's noted that the A7CR does not offer a "Pre-Shoot Burst" mode. Furthermore, the continuous shooting speed can reach up to 6 fps with AF/AE tracking during live view shooting.</p> <h3>Autofocus Performance</h3> <p>The Sony A7CR benefits from an AI-assisted autofocus system, a feature inherited from its larger predecessor, the a7R V. However, when shooting in continuous AF-C or AF-A mode, the real-time DMF (Direct Manual Focus) function is not available, and this restriction also applies when using the FE 70-200mm F2.8 GM OSS lens in AF-C mode. Autofocus performance is crucial to ensure sharpness and accuracy, especially in fast or moving shooting conditions.</p> <p>The integration of artificial intelligence into the Sony A7CR's autofocus system is a significant advantage, allowing for quick and precise focusing. While specific details about autofocus performance were not fully disclosed in the sources reviewed, AI assistance suggests enhanced ability to track and lock focus on moving subjects, thus providing photographers with a powerful tool for capturing sharp images in various shooting scenarios.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-7.png" alt="A7CR Sony alpha" width="900" height="600" /></p> <h2>The Sony A7CR Viewfinder</h2> <h3>Electronic viewfinder, its coverage, and resolution.</h3> <p>The Sony A7CR is a notable addition to Sony's compact full-frame a7C series, delivering high-resolution capabilities in a compact package. One key component aiding these capabilities is its electronic viewfinder.</p> <h4>Electronic Viewfinder</h4> <p>The Sony Alpha 7CR is equipped with an electronic viewfinder (EVF) that allows photographers to see an accurate digital representation of the image to be captured. This is especially useful in low-light conditions or when color accuracy is vital. The EVF on the Sony A7CR is known for its high resolution and contrast, enabling users to see fine details and accurate colors before taking a shot.</p> <h4>Viewfinder Coverage</h4> <p>Viewfinder coverage is a crucial aspect of the photography experience. The Sony Alpha a7C R's viewfinder offers 100% coverage, meaning what you see in the viewfinder is exactly what will be captured in the final shot. This full coverage allows photographers to frame their shots precisely without worrying about cropped edges or unexpected elements in the frame.</p> <h4>Viewfinder Resolution</h4> <p>The viewfinder's resolution is also a vital aspect as it affects the clarity of the image seen through the viewfinder. The Sony A7CR's viewfinder boasts a resolution of approximately 2.36 million dots, which is high enough to provide a clear and detailed image. Moreover, the viewfinder uses XGA OLED technology, known for delivering excellent contrast and accurate color reproduction. The viewfinder's magnification is 0.70x, providing a broad view for composition and focusing.</p> <p>These features of the electronic viewfinder, combined with the high resolution and overall performance of the Sony A7CR camera, make this device a solid choice for professional photographers and serious enthusiasts looking to capture high-quality images.</p> <p class="ed__a-p ed__bdy__l"><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-8.png" alt="Sony alpha 7C R" width="900" height="600" /></p> <h2>Low-light performance of the Sony A7C R</h2> <h3>Low-light capabilities of the Sony Alpha 7CR, notably due to its ISO performance.</h3> <p>The Sony A7CR is a camera that especially excels in low-light conditions, a feat largely attributed to its ISO performance. With a basic ISO range from 100 to 32,000, it can produce clear and sharp images even in dimly lit environments.</p> <p>Furthermore, this ISO range can be extended from 50 to 102,400, offering additional flexibility for photographers. Another article mentions an even broader extended ISO range, from 50 to 204,800, making night and low-light shooting more convenient.</p> <p>The compact design of the Sony Alpha 7C R does not compromise its performance, thanks to its large full-frame sensor that ensures high resolution even in low light. In addition to its ISO capabilities, the Sony A7CR features 5-axis image stabilization, providing up to 7 stops of compensation when paired with a compatible lens, crucial for reducing motion blur in dimly lit conditions.</p> <h3>Explanation of the importance of low-light performance for indoor or evening photography.</h3> <p>Low-light performance is crucial for a wide range of photography scenarios, including indoor and evening photography. It allows capturing moments without relying on artificial lighting, which can alter the mood or simply be unavailable. In indoor spaces where lighting is often suboptimal, or during evening events with scarce natural light, a high-performing low-light camera like the Sony A7CR is essential.</p> <p>Low-light performance is also vital for professional photographers covering evening events or indoor photo sessions. It allows them to produce high-quality images without adding extra lighting equipment, which can be bulky and expensive.</p> <p>Moreover, low-light photography opens the door to increased creativity. It allows photographers to play with shadows and lights, capture mystical silhouettes, or scenes illuminated by candlelight or city lights. The possibilities are vast, and the Sony A7C R provides the necessary tool to fully explore them.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-3.png" alt="Photo exemple Sony A7CR" width="900" height="600" /></p> <h2>Sony Alpha 7CR Video Performance</h2> <h3>4K Video Capabilities</h3> <p>The Sony A7C R is a solid choice for videographers due to its impressive 4K video capabilities. It offers the ability to record 4K videos at up to 60 frames per second and also provides an option for oversampled 4K from an APS-C crop. This feature is useful for maintaining high resolution while allowing for creative cropping in post-production.</p> <p>Additionally, the A7CR supports 4K video recording in 10-bit 4:2:2 internally, ensuring ample latitude for color grading and post-processing. Advanced profiles such as S-Log3, HLG, and S-Cinetone are also supported, giving videographers a wide range of options to capture dynamic and cinematic imagery.</p> <h3>Sony A7CR Connectivity</h3> <p>The connectivity of the Sony A7CR encompasses a multitude of features, allowing photographers to stay connected and easily share their work. These advanced connectivity options meet the demands of modern photographers looking to streamline workflow while maintaining high production quality.</p> <h3>Various connectivity options, including wireless</h3> <p>The Sony A7CR offers multiple connectivity options, ensuring optimal flexibility. On the left side of the device, there are three access doors revealing the single SD card slot, compliant with UHS-I/II, a USB-C connector, a micro HDMI (Type-D) connector, as well as ports for a microphone and headphones. These doors are hinged, a wise design choice compared to flexible rubber options that might wear over time.</p> <p>Beyond these physical connections, the Sony Alpha 7C R also offers wireless connectivity options through the multifunctional interface on the device's top plate. It features WiFi and Bluetooth connectivity, with the latter providing the option to choose between 2.4GHz and 5GHz bands.</p> <h2><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-4.png" alt="Sony A7CR exemple" width="900" height="600" /></h2> <h2>Battery Life of the Sony A7CR</h2> <p>The Sony A7C R camera is powered by the Sony NP-FZ100 battery, known as one of the best on the market in terms of endurance. With this battery, the Sony Alpha a7CR can capture approximately 490 photos when used with the electronic viewfinder, and up to 560 photos with the LCD screen. The capacity of the NP-FZ100 battery is 2280mAh.</p> <h2> </h2> <h2>Our Opinion on the Sony A7CR</h2> <p>The high-resolution full-frame Sony A7C R hybrid camera proves to be a true revelation, merging cutting-edge capabilities in a compact and lightweight body from the C series. It is primarily designed for photographers seeking the ultimate in image quality and resolution without compromising portability and mobility.</p> <p>Its compact size doesn't intimidate portrait subjects, ensures street photographers discretion and agility, while landscape photographers benefit from carrying lighter equipment, adding more lenses or accessories to their bag.</p> <p>With a resolution of 61MP, the A7CR camera delivers rapid overall performance, ranging from a respectable 8 frames per second in continuous shooting, to responsiveness in image viewing and general usage. The body benefits from a thoughtful design, which is slim and lightweight, while offering a comfortable grip for handheld shooting, with a plethora of customizable camera controls. Sony's new menus are intuitive, offering familiar swipe navigation and advanced control over image settings, video adjustments, and AF.</p> <p>The Sony Alpha a7CR also introduces a new image quality selection, allowing memory space savings, increasing the buffer's image count, and introducing the new HEIF image format, for excellent compression without degradation.</p> <p>If you're considering joining the Sony ecosystem for your photographic practice, the A7CR might be the ideal camera to ensure the longevity of your images in terms of resolution, quality, and color accuracy.</p>

SOA7CRBLKFE35F14GMX1

5/ 5

<p>Drawing from the technical foundation of the <a title="Discover the Sony A7 IV" href="https://www.mczdirect.com/gb/sony-a7-iv/-sony-a7-iv-mirrorless-camera--9703.html"><strong>A7 Mark IV</strong></a> and its 33MP sensor, the A7C II now incorporates an artificial intelligence chip to enhance its autofocus. This upgrade could position it as the go-to tool for street photographers wanting to leverage Sony's advanced technology in a body weighing just over 500g.</p> <p>It took three years for the much-anticipated successor to the A7C to emerge: the A7C II, a full-frame hybrid camera that retains the essence of the C series. It stands out with its compact body, lightness, and an offset rangefinder-style viewfinder, in contrast to the central viewfinders of models like the A7 and A9.</p> <p>Launched in 2020, the A7C was designed based on the Alpha A7 III, inheriting its 24MP sensor. In this fall of 2023, the A7C II naturally draws from the more recent A7 IV, adopting its full-frame Exmor R 33MP sensor and the pair of processors that make up the Bionz XR unit. Thanks to this powerful setup, despite a nearly 50% increase in pixels, the camera maintains the same sensitivity range as its predecessor, the A7C (100-51,200 ISO, which can be extended from 50 to 204,800 ISO).</p> <h2> </h2> <h2><strong>WHAT WE LOVE ABOUT THE SONY A7C II:</strong></h2> <ul> <li>A second-generation compact mirrorless camera, enriched with numerous improvements, including a new 33 MP sensor and a fast processor.</li> <li>Benefits from Sony's flagship technologies, notably a dedicated AI processor for focusing, derived from the A7R V.</li> <li>A revamped design with better ergonomics due to new buttons, optimized handling, and a tiltable LCD touchscreen.</li> <li>Powerful hybrid features for creators: 4K video at 60 frames per second, fast burst at 10fps with AF/AE, and extended sensor AF coverage.</li> <li>Technological innovations for exceptional content quality, including LUT support, improved stabilization, and remarkable low-light performance.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-1.png" alt="Sony A7C II photo" width="900" height="600" /></p> <p class="ed__cntnr is--sw"> </p> <h2><strong>SONY A7C II MIRRORLESS CAMERA IN BRIEF</strong></h2> <p>Boasting a compact design with notable improvements both inside and out, the second generation of the Sony Alpha A7C II mirrorless offers content creators impressive capabilities in a highly portable format.</p> <p>This latest generation upgrade from Sony's compact C series of hybrid Alpha cameras incorporates a 33-megapixel full-frame back-illuminated Exmor R CMOS sensor, identical to the A7 IV. The A7C II is also equipped with the BIONZ XR processor from the same generation as flagship devices, offering processing speeds 8 times faster than the previous model.</p> <p>Alongside these core features is the powerful AI processing unit from the <a title="Discover the Sony A7R V" href="https://www.mczdirect.com/gb/sony-a7r-v/-sony-a7r-v-body-professional-camera--10878.html"><strong>Sony A7R V</strong></a>, which manages subject recognition and tracking more effectively and accurately. Other significant upgrades include improved in-body stabilization, achieving up to 7 stops, and continuous shooting at rates of up to 10 frames per second with AF/AE tracking.</p> <p>Filmmakers can record in various formats up to 4K 60p (Super 35) and full-frame 4K at 30p, in 4:2:2 10-bit. Preset aesthetic profiles are now available, with the S-Log and S-Cinetone profiles, as well as LUT support for comprehensive advanced video performance.</p> <p>The A7C II's body has also been refined by Sony, with enhanced ergonomics featuring a 0.7x magnification EVF, new front and rear dials, an S&amp;Q dial, and an improved grip for better handling.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-2.png" alt="Sony A7CII photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II MAIN FEATURES</strong><strong>:</strong></h2> <ul> <li>High-resolution full-frame performance in a compact body.</li> <li>Capture of high-quality 33MP images thanks to the BSI Exmor R CMOS sensor.</li> <li>Powered by Sony's premium BIONZ XR image processing engine.</li> <li>High sensitivity and wide dynamic range (ISO 100 - 51200).</li> <li>Accurate color reproduction and natural skin tones.</li> <li>Integrated 5-axis image stabilization up to 7.0 stops for handheld shooting.</li> <li>Real-time autofocus, AI-powered, for fast and accurate tracking. Burst mode up to 10fps with AF/AE tracking.</li> <li>Recognition of humans, animals, birds, insects, cars, trains, and planes.</li> <li>Precise focusing in lighting conditions as low as EV-4 in dedicated AF-S mode.</li> <li>High-density hybrid AF with 759 phase-detection points.</li> <li>Continuous manual focus in AF-C/AF-S modes and focus bracketing up to 299 images.</li> <li>4K video at 60fps in Super35 format with 10-bit 4:2:2 recording.</li> <li>4K video recording at 30fps in full frame with 7K oversampling and full pixel readout.</li> <li>S-Cinetone image profiles for cinematic results.</li> <li>Log mode recording with LUT monitoring and LUT import.</li> <li>Inherits the auto framing feature from the Sony ZV-E1.</li> <li>Focus breathing compensation, AF assistance, and focus map for professional video.</li> <li>Active stabilization activation when used with Sony lenses.</li> <li>Compact and lightweight camera with dust and moisture-resistant design.</li> </ul> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-3.png" alt="A7C II Sony Photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II KEY FEATURES:</strong></h2> <h3>Professional Image Quality</h3> <p>The full-frame mirrorless Alpha 7C II camera is designed for professional photography. Thanks to its new 33MP backlit Exmor R sensor and Bionz XR processor, it covers a wide range of subjects. This cutting-edge technology offers high sensitivity and a broad dynamic range (ISO 100-51200, expandable to ISO 50-204800 for still images).</p> <p>Compared to the Alpha 7C, it incorporates a 5-axis optical image stabilization providing a 7.0 stop advantage, for precise detection and control of vibrations.</p> <p>Furthermore, the Alpha 7C II offers enhanced color reproduction for a more accurate white balance in challenging lighting conditions.</p> <h3> </h3> <h3>Advanced Autofocus Technology</h3> <p>The Alpha 7C II features Sony's most advanced technology, including an AI-based subject recognition system for real-time autofocus. This processing unit has 759 phase-detection points, covering 94% of the frame, and operates down to EV-4, facilitating easy shooting in low-light conditions.</p> <p>Thanks to its AI-driven technology, the device can identify a wide variety of subjects, from insects to humans. It can even track a subject's gaze, ensuring continuous focus on the eyes. And with continuous shooting up to 10 fps with AF/AE tracking, you'll never miss that perfect moment.</p> <h3>High-definition Video</h3> <p>The Alpha 7C II excels not only in photography but also in 4K video, providing creators with the tools needed for top-tier storytelling. It allows recording in 4K 60P in Super35 format, 4K 30P with 7K full-frame oversampling, and offers a color depth of 10 bits with a 4:2:2 color sampling. It also supports XAVC S-I and XAVC HS formats.</p> <p>Sony also makes post-production easier with various color profiles and LUT support. Features like auto framing, active mode image stabilization, breathing compensation, and AF assist make the Alpha 7C II a preferred choice for hybrid videographers.</p> <h3>Intuitive Handling</h3> <p>Following the popularity of touch controls introduced with the ZV-E1, the Alpha 7C II incorporates an intuitive user interface reminiscent of smartphone simplicity. Besides touch shooting, focusing, and tracking, you can also navigate the menu with a simple touch.</p> <p>Sony has also included an enhanced tilt screen, an XGA OLED viewfinder, and an additional front dial for a seamless user experience. Its compact design, improved grip, and resistance to dust and moisture make this device the ideal choice for photographers on the go.</p> <h3>Stay Connected</h3> <p>The Alpha 7C II offers multiple options to connect, create, and share your content. In terms of wireless connections, it integrates Wi-Fi and Bluetooth. It is compatible with the Creator's Cloud platform for collaborative production, file transfers, and remote control.</p> <p>Among the wired connections, there is a USB-C port, a micro HDMI port, a 3.5mm jack, and a multi-interface shoe for simplified connectivity with various accessories.</p> <h2> </h2> <h2>What is the difference between the Sony Alpha 7C and the Alpha 7CII?</h2> <p>The Alpha 7CII is a next-generation camera offering significant upgrades, reflecting the best of Sony's technology. While the Alpha 7C was equipped with a 24.2 MP sensor and a BIONZ X processor, the Alpha 7CII features a 33 MP sensor and an enhanced BIONZ XR processor.</p> <p>The Alpha 7CII also benefits from an increased stabilizer advantage, moving from 5.0 stops to 7.0 stops, AI-based subject detection, an expanded range of video features, and improved ergonomics.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-4.png" alt="Sony alpha a7C II photo" width="900" height="600" /></p> <h2><strong>Sony A7C II vs Sony A7C</strong></h2> <p>The new Sony A7C II showcases significant improvements over the original A7C in key areas such as resolution, processing power, autofocus, and video capabilities. It features a superior 33MP sensor, compared to the previous A7C's 24MP sensor, delivering more detailed images and larger print capabilities. The A7C II also integrates a faster BIONZ XR processor and a dedicated AI unit for advanced subject tracking and recognition, surpassing the earlier model. The autofocus is enhanced with 759 phase-detection points and reliable eye and subject tracking for both humans and animals.</p> <p>In terms of video, the A7C II offers oversampled 4K 30p, 4K 60p in Super 35mm, and 1080p slow motion at 120fps, outclassing the A7C's 4K 30p. With these improvements in image quality, performance, and intelligent features, the A7C II presents marked advancements in both photo and video over its predecessor. However, it still retains the same compact, lightweight, and weather-resistant body, ideal for versatile videographers and photographers on the move.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A7CR</strong></h2> <p>The Sony A7C II and <a title="Discover the Sony A7CR" href="https://www.mczdirect.com/gb/sony-a7cr/-sony-a7cr-body-black--11949.html"><strong>A7CR</strong></a> are two powerful and compact options among Sony's growing lineup of full-frame mirrorless cameras. The A7C II delivers optimal resolution with its 33MP sensor, whereas the A7CR stands out with a more robust 61MP sensor. The latter is particularly advantageous for demanding applications like landscape, architecture, or product photography where detail precision is paramount.</p> <p>Both models benefit from 5-axis stabilization, fast BIONZ XR processors, and dedicated AI tracking. In terms of ergonomics, the A7CR adopts the intuitive touch interface first introduced on the A7C II. The A7CR also has a slight edge in speed with 8fps continuous shooting versus the A7C II's 10fps.</p> <p>Their video capabilities are very similar, offering 4K at 60fps for both models. However, the A7CR differentiates itself with a redesigned grip and design optimized for portability. For photographers seeking exceptional image quality in a very compact form, both cameras impress, with the A7CR leaning more towards maximum photo resolution.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A7IV</strong></h2> <p>Both the Sony A7C II and Sony A7IV are full-frame mirrorless cameras, but they cater to distinct needs. The A7C II features a 33MP sensor, 7-axis image stabilization, and a compact design, making it perfect for leisure or travel photography. It also supports 4K video at 60fps.</p> <p>On the other hand, the A7IV is typically more robust and geared towards professionals, offering advanced features often at a higher price point. Both have comprehensive autofocus systems, but the A7C II boasts 759 focus points, unlike the A7IV. Your choice between the two will likely hinge on your specific requirements: the A7C II for its portability and the A7IV for professional use.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A6700</strong></h2> <p>The full-frame Sony A7C II and the APS-C format <a title="Discover the Sony A6700" href="https://www.mczdirect.com/gb/sony-alpha-6700/-sony-alpha-6700-body--11611.html"><strong>Sony A6700</strong></a> are two compact and potent options from Sony's mirrorless lineup. The A7C II offers peak resolution with a 33MP sensor, while the A6700 features a 26MP APS-C sensor capable of delivering oversampled 4K 60p video. Both models benefit from the fast BIONZ XR processors, but the alpha A7C II stands out with a dedicated AI processor for advanced real-time eye, face, and body tracking.</p> <p>The A6700 offers 5-axis stabilization and slightly faster burst shooting at 11 frames per second, compared to the A7C II's 10fps. In summary, both cameras deliver professional-grade performance and features in compact, weather-sealed bodies, perfect for versatile photographers and videographers. The A7C II leans more towards high-resolution shots while the A6700 stands out for its high-speed stabilized shooting and 4K video capabilities.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-5.png" alt="Sony alpha 7c II photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II REVIEW</strong></h2> <p>There's never been a more opportune time to delve into visual storytelling thanks to devices like the Sony A7C II. This model offers content creators advanced hybrid capabilities. It incorporates the technology of Sony's high-end devices within a compact, portable body, benefiting from both internal and aesthetic enhancements.</p> <p>A high-resolution 33MP CMOS sensor is paired with Sony's swift BIONZ XR processor, and these key components are bolstered by the now renowned AI processor, managing subject recognition and AF tracking. These combinations unlock new possibilities in photography and video, delivering faster overall performance, improved image quality, and optimized autofocus.</p> <p>This black version of the A7C II is joined by a silver variant, as well as a new ultra-high-resolution A7CR in both black and silver. The choice between these models will depend on your content style: the R version leans more towards photography, while the standard A7R II is a thoroughbred hybrid camera, excelling in both video and photography.</p> <p>Turning back to the Sony A7C II, it provides much more than just technological advancements. Many new features await discovery, aiding in the creation of compelling content, such as enhanced 5-axis stabilization and software functionalities like automatic framing, active stabilization, and breathing compensation, to name just a few.</p> <p>All these enhancements and many more make this device a comprehensive and high-performing camera, ready to elevate your content and open new horizons for your visual narratives.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-6.png" alt="Alpha a7c II exemple photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II FAQ</strong></h2> <h3>Does the Sony A7C II have image stabilization?</h3> <p>Yes, the A7C II is equipped with 5-axis image stabilization that offers up to 7 stops of compensation for sharp handheld shots.</p> <h3>What are the video capabilities of the A7C II?</h3> <p>The A7C II can shoot in 4K up to 30 fps with full pixel readout in Super 35mm format. It is also capable of recording videos in Full HD at rates up to 120 fps for smooth slow motion.</p> <h3>How does the autofocus system of the A7C II perform?</h3> <p>With 759 phase-detection AF points covering 94% of the image area, the A7C II offers excellent autofocus capabilities. It also has advanced subject tracking powered by AI.</p> <h3>What battery life can I expect from the Alpha A7C II?</h3> <p>Sony rates the battery life of the A7C II at about 540 shots using the rear LCD and 440 shots with the EVF, based on CIPA standards. These figures may vary depending on shooting conditions.</p> <h3>Does the A7C II have a fully articulating rear screen?</h3> <p>Yes, the A7C II's 3-inch touchscreen LCD is fully articulating, allowing for flexible viewing angles during shooting or playback.</p> <h3>Is the A7C II weather-sealed?</h3> <p>Yes, its magnesium alloy body is dust and moisture-resistant, making the A7C II suitable for outdoor use in various conditions.</p> <h3>How does the A7C II connect to smartphones or computers?</h3> <p>The A7C II features WiFi, Bluetooth, and USB-C connectivity for wireless or wired image transfer and remote control functions.</p> <h3>What types of memory cards are compatible with the A7C II?</h3> <p>The A7C II has a slot for UHS-II SD card compatible with SD, SDHC, SDXC, Memory Stick PRO Duo, and Memory Stick PRO-HG Duo cards.</p> <h3>Is the A7C II full-frame?</h3> <p>Yes, the A7C II features a full-frame sensor, not an APS-C, offering high resolution with shallow depth of field capabilities.</p> <h3>How compact is the Sony A7C II?</h3> <p>The A7C II weighs only 509g and has dimensions of 124 x 71 x 60mm, making it very compact and lightweight for a full-frame camera. It's easy to carry.</p> <h3>Is the Sony A7C II worth the purchase?</h3> <p>With its versatile hybrid features, exceptional image quality, and compact design, the A7C II offers great value for enthusiasts and professionals looking for advanced capabilities in a portable body.</p> <h3>How much does the Sony A7C II cost?</h3> <p>Prices may vary based on availability, but the A7C II body should be available at the best prices on our website. Kits including lenses may cost more.</p> <h3>What is the resolution of the Sony A7C II?</h3> <p>The A7C II is equipped with a 33-megapixel full-frame sensor, delivering high-resolution images.</p> <h3>How many frames per second can the Sony A7C II shoot?</h3> <p>The A7C II can shoot bursts of up to 10 fps with autofocus and auto exposure enabled, making it ideal for action shots.</p> <p> </p>

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<p>After 5 years of service, the <strong>Sony Alpha 7S III (A7S III)</strong> full-frame mirrorless camera takes the place of its predecessor. It specializes in video and strives to make a name for itself in this field by offering 4K UHD at 120 fps and a novel viewfinder.</p> <p>The Alpha 7S II (A7S II) blew out its fifth candle before being replaced by the Alpha 7S III (A7S III). Anonymous sources finally got it right by announcing the renewal of Sony's dedicated video camera, after several rumors and quite a few false ones. The Alpha 7S III (A7S III) comes with features that were introduced in the <a title="Discover the Sony A7R IV" href="https://www.mczdirect.com/gb/sony-alpha-7r-iv/-sony-alpha-7r-iv-body-2-years-warranty--5293.html"><strong>A7R IV</strong></a> in 2019.</p> <p>The <strong>Sony Alpha 7S III (A7S III)</strong> improves on the original without going overboard. While Sony claims to have "changed everything" from the processor to the sensor, many elements are comparable. The 12.1-megapixel full-frame sensor is still there, as is a maximum ISO 409,600 for stills.4K UHD is now the standard recording format, and 8K is off the table.</p> <p>Sony is skipping high definition, unlike Canon, which now offers 8K with its new 24x36 hybrid, the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>EOS R5</strong></a>. In the fall of 2019, it was Panasonic that offered a Lumix S1H in 35mm format. The latter's sensor can reach 6K thanks to its huge cooling system, which faces demanding productions despite its 35mm format.</p> <p>Sony, on the other hand, is launching the Alpha 7S III (A7s III) in an aggressive frame with no intention of stopping. If the definition of the sensor is restricted, Sony claims several advantages in return.</p> <p>The A7S III uses the Sony VG-C4EM grip dedicated to <a title="Discover the Sony A1" href="https://www.mczdirect.com/gb/sony-a1/-sony-a1--8286.html"><strong>Sony A1 (A1)</strong></a>, <a title="Discover the Sony A7 IV" href="https://www.mczdirect.com/gb/sony-a7-iv/-sony-a7-iv-mirrorless-camera--9703.html"><strong>A7 IV (A7IV)</strong></a>, A7R IV (A7RIV) and <a title="Discover the Sony A9 II" href="https://www.mczdirect.com/gb/sony-alpha-9-ii/-sony-alpha-a9-ii-body-2-years-warranty--5760.html"><strong>A9 II (A9II)</strong></a> mirrorless cameras. The grip can accept one or two NP-FZ100 batteries and also acts as a battery charger when connected to the camera via the body's USB port.</p> <p>Noise and low-light handling should be excellent; due to the increased pixel readout speed, rolling shutter is limited.</p> <p>Also, with <strong>4K UHD resolution</strong> reaching 600 Mbps or 120 frames per second, eye and face tracking autofocus is included. Sony also has another ace up its sleeve: a 9.44 million-dot electronic viewfinder !</p> <h2><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-echantillon.jpg" alt="Photo test with the Sony A7S III" width="900" height="600" /></h2> <p> </p> <h2 class="p1"><strong>WHAT ARE THE MAIN FEATURES OF THE SONY A7S III HYBRID CAMERA?</strong></h2> <p>The <strong>Sony A7S III</strong> is a high-end mirrorless camera that offers many advanced features and capabilities in a compact, lightweight body. Among the A7S III's top features, here are the top 10:</p> <ul style="list-style-type:circle;"> <li>Beautiful 4K video at 120p in 10-bit 4:2:2 internal for unlimited creative possibilities without overheating.</li> <li>Premium image quality with native ISO 80-102,400, expandable to ISO 40-409,600, for optimal low-light performance when shooting video or stills.</li> <li>Increased dynamic range of 15+ stops, bringing out details even in high contrast scenes.</li> <li>The all-new 12.1MP full-frame back-illuminated Exmor R sensor is combined with the powerful BIONZ XR image processor for exceptional performance and speed.</li> <li>Faster, more accurate video autofocus with Hybrid AF, featuring 759 phase-detection AF points, 92% coverage and enhanced real-time eye AF.</li> <li>New XAVC-HS (H.265) and XAVC-S-I (All-I) codecs, 16-bit RAW data output, S-Log profile.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with new active mode.</li> <li>New touch menu system, variable angle display and 9.44 million dot OLED Tru Finder.</li> <li>Dual card slot compatible with high speed CFexpress Type A/ UHS-II card.</li> <li>Improved connectivity with 5GHZ wifi connection and full-size HDMI port.</li> </ul> <p>The new Sony Alpha 7S III is a lightweight camera that goes beyond expectations. The imaging strengths are supported by a few changes in the physical design, including an LCD screen with a side-aperture joint for better image quality as well as an impressive 9.44m dot OLED electronic viewfinder!</p> <p>Not only does this camera have two slots to store your files on CFexpress Type A or SD UHS II memory cards, but it also promotes heat dissipation so you can shoot continuously without worrying about slow performance due to slow storage speeds, as other models can experience before their buffer fills up completely.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-de-photo.jpg" alt="Portrait photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY A7S III MIRRORLESS CAMERA:</strong></h2> <ul> <li>Stunning 4K video at 120p in 4:2:2 10-bit for <strong>unlimited creative possibilities</strong> without overheating.</li> <li>Outstanding image quality with native ISO 80-102,400, expandable to ISO 40-409,600 for optimal low-light performance.</li> <li>The all-new Exmor R sensor, combined with the powerful BIONZ XR image processor, delivers exceptional performance and speed.</li> <li>More precise autofocus in both stills and video with 759 phase-detection AF points to capture every movement.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with a new active mode for crisp videos and photos.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-photo.jpg" alt="Food photography with the Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>12.1 MP EXMOR RS BSI CMOS SENSOR AND BIONZ XR IMAGE PROCESSOR</strong></h2> <p>Sony has introduced its latest full frame mirrorless camera, the Sony alpha 7s III. With an impressive 12MP sensor and a redesigned Exmor RS back-illuminated design for improved clarity and noise reduction at high sensitivities up to ISO 102400, this new model is sure to be another hit from one of Japan's electronics leaders!</p> <p>The Sony A7S III ( A7S3 ) is an <strong>incredible camera</strong> that will take your photography to the next level.</p> <p>Not only does it have a faster sensor than its predecessor, but with improved BIONZ XR processing power and a reduced rolling shutter of 3x or 8x faster to turn information into images - this Sony body can shoot at 10 fps continuously for 1000 uncompressed raw files.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-essai-photo.jpg" alt="Example of a photo taken with the Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>4K 120P UHD VIDEO, 10-BIT 4:2:2 INTERNAL RECORDING ON THE SONY ALPHA 7S III</strong></h2> <p>Filming in 4K UHD with frame rates up to 120p is possible and easy.</p> <p>You can also record using full 1:1 pixel playback with no binning, as well as 10-bit sampling for even more tonality on your recordings or flexibility in post-production when shooting externally via the HDMI A port in 16-bit raw HQ video quality.</p> <p>The <strong>Sony Alpha 7S3</strong> is a mirrorless camera that offers both high quality and low bit rate coding. The first codec developed for this model was XAVC SS, which uses HEVC/H.265 to retain more detail at smaller sizes while providing good performance when shooting video at bit rates up to 600 Mb/s!</p> <p>In addition, two other types have been created: One, XavcHS, is an intra-frame format capable of capturing amazing footage even on low-power devices; the other, called S-I, works best with higher capacity storage media such as SSDs or hard drives.</p> <p>Sony's new A7S III ( A7S3 ) is an incredible mirrorless camera that shoots at 120 frames per second (fps) and offers 4x slow motion video recording capabilities.</p> <p>This means you can record high-quality, slow-motion footage of your favorite moment with friends or family, then edit it in 30p at incredible speeds!</p> <p>Also, if there are gaps between moments when capturing things on the fly, such as driving through a beautiful landscape, this option gives us enough time to not miss anything by cutting what was being recorded just before something naturally happens without any interruption to the shoot, allowing for smoother cuts when putting a piece together after editing.</p> <p>The Sony 7 S III is a mirrorless camera that can record in the <strong>highest quality video format</strong>, 4K. It also has <strong>no time limit for recording</strong> and will never shut down while you're working on a long project, nor will it take note of any overheating!</p> <p>The Sony Alpha 7S3 is a reasonably priced, customizable digital <strong>camera for professionals</strong> who want to take their digital photography to the next level.</p> <p>With extensive controls for color, gamma levels as well as black level, this camera gives users the flexibility they need when it comes to capturing footage on set or in nature without compromising quality!</p> <p>S-Cinetone offers healthy skin tones with distinct colors that match those seen on professional film cameras like VENICE.</p> <p>So you can be sure your work will always look hot - even if it's being filmed by someone else's pointy object.</p> <p>The new Sony Alpha 7S III is the best camera in the Sony lineup.</p> <p>It offers a color profile that produces natural midtones and soft colors. It also has well controlled highlights so you can enjoy all that S-Log2 gives to your video signal while being able to produce high quality footage even after post production with REC709 or Log C gamma curves if needed.</p> <p>The Sony A7S III is the world's most advanced video production camera. It gives professional filmmakers and photographers the tools to produce movies that were previously impossible.</p> <p>This revolutionary Sony alpha body can record in the traditional Log Gamma (HLG) format as well as in the BT2020 color space that offers an extended dynamic range of over 15 stops to capture every detail from dark shadows to highlights without any skips or gaps, thanks to its wide 6-axis stabilization system that gives you true cinematic videography capabilities, even when you're mounting telescopes !</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-photo-echantillon.jpg" alt="Photoshoot with the Sony A7S III mirrorless camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>FAST MIRRORLESS AF SYSTEM</strong></h2> <p>The Sony Alpha 7S3 is the latest and greatest mirrorless camera from Japan's favorite brand. Featuring a fast Hyper-Z AF system, this Sony alpha body has 759 phase detection points that can focus on anything in less than 2 seconds with incredible accuracy, even if you're shooting video or stills using up to 6 EV of sensitivity.</p> <p>The Sony A7S III is a camera that can track moving subjects and has AI-based tracking, making it perfect for action photography.</p> <p>It also features real-time eye autofocus, so you don't have to worry about missing the shot when shooting portraits of humans or animals.</p> <p>The Sony Alpha A7S III is a game changer for anyone looking to take their photography to the next level.</p> <p>This full-frame mirrorless camera features an incredible sensor and the latest technologies that will allow you to focus faster and easier than ever.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-essai.jpg" alt="Photo test with the Sony alpha 7S 3" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>5-AXIS STEADYSHOT INSIDE IMAGE STABILIZATION IN SONY MIRRORLESS CAMERAS</strong></h2> <p>The Sony A7S III is an impressive camera! It has a 5.5-stage stabilization system, which allows you to take pictures without worrying about them being blurred due to shaking and to shoot handheld photos or videos using suitable lenses, such as telephoto lenses for wildlife photography.</p> <p>The Sony A7SIII ( A7S3 ) offers a variety of features that make this camera perfect for any photographer. You can use it to <strong>shoot landscapes</strong>, macros, and high-magnification events, such as concerts or wildlife photos, without worrying about stability issues, especially because you can always rely on the 5-axis, even when using third-party lenses with built-in stabilization features.</p> <p>The Sony A7S III is the latest in a line of <strong>high-quality professional cameras</strong>. It features an active IS mode that allows for even smoother footage right out of the box, with additional stabilization methods for videographers who need it most!</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-7-s-III-photo-essai.jpg" alt="Sony A7S III test foodphotography" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY BODY DESIGN AND CONNECTIVITY</strong></h2> <p>The Sony Alpha 7S III (A7SIII) is a camera with an impressive Tru-Finder QXGA OLED viewfinder with a high resolution of 9.44 million dots and 0.9x magnification for exceptionally clear, crisp eye-level viewing from anywhere in the frame, anytime!</p> <p>This viewfinder also features dedicated high-quality 120 fps settings to make it easy to render motion for both you and the captured images, thanks to its physical design.</p> <p>Its long 25mm eyepieces offer a 41° angle of view, giving it a wider perspective while providing clearer images than most traditional cameras today, without sacrificing too much detail or clarity when zooming in on particular areas of each shot, which is especially great if they're right next to each other.</p> <p>The Sony 7 S III is a camera specifically designed for videographers, with features that make it easy and comfortable to use for self-recording.</p> <p>The side-opening LCD screen allows you to work high or low without having to let go of the wheel when working on location; it also has a front-facing hinged position, perfect for vlogging or other self-recording needs!</p> <p>This touchscreen feature makes navigating settings very intuitive, so they are quickly accessible by touch, instead of fumbling around trying to figure out the menus in general terms.</p> <p>The Sony A7SIII is one of the top cameras for those who still want to use cards. It has a dual CFexpress Type A or SD memory card slot and can be configured to suit your needs in terms of files saved, so you can have plenty of storage space without worrying about running out at any time!</p> <p>Like all good things, there are also drawbacks; remember that unless both slots were designed specifically for high-speed transfers (U HS II), only standard formats will work here - so make sure that's what matters most before you buy this baby ;)</p> <p>For those who like to get creative with their video shooting, the Sony Alpha 7S3 has a more intuitive menu system and improved features. For example, it's easier for you to set up different workflows or select settings that go perfectly with the video recording mode, but also with on-board photography!</p> <p>Sony's latest A7SIII is a beautifully designed camera that will last for years of shooting. Its magnesium alloy chassis provides rigidity, durability and stability while remaining lightweight thanks to improvements in its lens mount design. It also offers more comfort with a flexible grip at any angle.</p> <p>The Sony 7 S III is weather sealed to protect it from the rigors of harsh conditions. The battery cover and terminal covers are also sealed, ensuring that your camera can withstand whatever Mother Nature throws at it!</p> <p>The Sony Alpha 7S III ( A7S3 ) is a game changer in video production. It features high capacity NP-FZ100 rechargeable lithium-ion batteries that provide up to 510 shots and 80 minutes of recording time per charge, whether you're using the viewfinder or the rear LCD screen, making this camera perfect for any type of shooting!</p> <p>The Sony 7 S III mirrorless feature a full-size HDMI port, which is ideal for connecting to external recorders.</p> <p>The Sony A7S 3 is a camera with 3.5mm external headphone and microphone ports, which allows for better control of audio recording when using compatible equipment such as wireless headsets or shotgun mics.</p> <p>The Sony A7SIII from Sony is an excellent mirrorless digital camera for those who want the best of both worlds. It can be used with a shotgun mic or an XLR input mic, and it offers clearer recording sound because it sends digital signals instead of analog.</p> <p>The Sony Alpha 7S III is a camera with built-in Wi-Fi, which allows you to connect wirelessly and share images directly from the camera. This feature also allows you to remotely control your shots, which is perfect when you want instant review.</p> <p>The Sony A7S III mirrorless camera offer three different connectivity options, including two USB Type-C ports that can be paired with an optional Ethernet wired LAN adapter for 1000BASE-T speed Internet access or remote shooting.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-essai.jpg" alt="Shooting with the new Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ON THE SONY A7S III CAMERA</strong></h2> <p>The Sony a7S III is the <strong>ultimate professional video camera</strong>. It is packed with features and its performance has been designed to meet your needs as an aspiring videographer or photographer looking for the latest technology in this field.</p> <p>The Sony A7S III is a complete camera, perfect for professional content creators. The body has been ergonomically designed with a better grip, a fully articulated LCD screen and waterproofing capabilities to provide you with high quality images or videos, no matter what type of production!</p> <p>With the addition of color profiles as well as new sensor and processor components included in this hybrid tool, there's not much else to do when you have access to these tools at your disposal, giving users total control over their final product without sacrificing anything along the way.</p> <p>The new Sony Alpha 7S III is an impressive mirrorless digital camera with a long list of upgrades.</p> <p>Users can enjoy faster data recording, better image stability and CF Express card compatibility thanks to its many renovations.</p> <p>With the Sony A7 S III, you can enjoy smoother videos and sharper images thanks to the sensor shift technology and anti-shake stabilization.</p> <p>This Sony camera also features intelligent active video cropping to bring your content into focus no matter where it is on the screen.</p> <p>The Sony A7S III is a camera designed <strong>for professional content creators</strong> looking to get the most out of their skills. It features 759 phase detection AF points with 90% coverage, Eye autofocus that can track humans or animals, and real-time video tracking, making it easier than ever to focus while shooting!</p> <p>Whether you're an enthusiast trying to capture something on film through creativity alone - or someone at the top of their game wanting nothing more than perfection in every image captured - we know this latest advancement will be a new love when used professionally.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-exemple.jpg" alt="example of photoshoot with Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>IS THE SONY ALPHA 7S III A PROFESSIONAL CAMERA?</strong></h2> <p>The Sony a7S III is a full frame mirrorless camera that was released in July 2020. The camera is aimed at professional photographers and videographers who need a high quality camera for stills and video.</p> <p>The a7S III has a 12.1-megapixel sensor and can record 4K video at up to 120 frames per second. It also has 5-axis image stabilization and an extended ISO range of 100 to 102400.</p> <p>In terms of build quality, the a7S III is made of magnesium alloy and is weather sealed to protect it from dust and moisture. The camera also has a large, high-resolution touchscreen and two SD card slots.</p> <p>Overall, the Sony a7S III is a great choice for professional photographers and videographers who need a high-quality camera and camcorder.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s3-exemple-phto.jpg" alt="Macro photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHICH BATTERY GRIP WORKS WITH THE SONY A7S III?</strong></h2> <p>The Sony VG-C4EM vertical grip is an optional accessory that can be added to the Sony A7S III camera.</p> <p>It allows for more comfortable shooting in a vertical orientation and also provides an additional battery, increasing the camera's shooting performance.</p> <p>The grip is made of durable magnesium alloy and is resistant to dust and moisture, making it ideal for use in harsh environments. It also features a built-in shutter release, AF-ON button, AE lock button and multi-selector joystick for easy operation.</p> <p>With its rugged construction and convenient controls, the Sony VG-C4EM vertical grip is an ideal choice for photographers who want to get the most out of their Sony A7S III camera.</p> <p class="p1"><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s-3-exemple-phto.jpg" alt="Photo shoot with the Sony alpha 7S III" width="900" height="600" /></p> <p class="p1"> </p> <h2 class="p1"><strong>HOW LONG CAN IT FILM?</strong></h2> <p>The Sony A7s III is a powerful and versatile digital camera that offers many features to amateur and professional photographers.</p> <p>One of the most impressive features of the A7s III is its video recording capability. With no limit on recording time, the A7s III allows users to capture high-quality video footage for an unlimited amount of time.</p> <p>This makes it an ideal camera for event photographers and videographers who need to capture long-lasting events, such as weddings or concerts.</p> <p>In addition, the A7s III's 4K video resolution ensures that users will be able to produce high-quality video that can be enjoyed on a variety of devices.</p> <p>Whether you're a professional videographer or an amateur photographer, the Sony A7s III is a great choice for anyone who wants to capture beautiful video.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s3-exemple-photo.jpg" alt="Wildlife photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WILL BE THE PERFORMANCES OF THIS DEVICE IN ASTROPHOTOGRAPHY?</strong></h2> <p>The Sony A7SIII is an excellent choice for astrophotography thanks to its exceptional low-light performance.</p> <p>With its 12.1 megapixel sensor, it is capable of capturing a large amount of detail and producing stunning images.</p> <p>However, due to its lower megapixel count, users may feel limited to smaller prints or reduced results when cropping.</p> <p>Ultimately, it all depends on how you shoot and what you want the end result to be.</p> <p>For example, if you want to make large prints or crop your photos, you might consider a camera with a higher megapixel count.</p> <p>On the other hand, if you're content with small prints or don't plan to crop your images, the Sony A7SIII will produce stunning results that you'll be proud to display.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s3-essai-photo.jpg" alt="Sony a7S III rear view" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>HOW DOES THIS CAMERA'S LOW-LIGHT PERFORMANCE COMPARE TO THE A6600 AND A7III?</strong></h2> <p>Low light photography has always been a bit of a challenge, but with the advent of new technologies, it has become easier to achieve excellent results even in very low light conditions.</p> <p>The Sony A7S III is a camera specifically designed for low light photography, and it excels in this area thanks to its large photosites and low pixel count.</p> <p>In fact, the larger pixels and lower signal-to-noise ratio allow the A7S III to capture more detail in low-light scenarios than other cameras.</p> <p>This makes it an ideal choice for photographers who want to be able to shoot in any lighting condition.</p> <p>Whether you're shooting a wedding in a dimly lit church or trying to capture the night sky, the A7S III will help you get the best results possible.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7-s-3-essai-photo.jpg" alt="Sony alpha 7S III, view of the control buttons" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>3 REASONS TO BUY THE SONY A7S III CAMERA</strong></h2> <p>The Sony Alpha 7S III is a professional mirrorless camera that offers excellent image quality, 4K video recording and fast autofocus. It's one of the most popular cameras on the market, and it's easy to see why. Here are three reasons to buy the Sony A7S III camera:</p> <p>1. Image Quality. The Sony A7S III produces stunning images, thanks to its full-frame sensor and advanced image processing.</p> <p>2. 4K video recording. The Sony A7S III can record 4K video at up to 60 frames per second for smooth, detailed footage.</p> <p>3. Fast autofocus. The Sony A7S III features advanced autofocus technology that makes it easy to track moving subjects.</p> <p>If you're looking for a high-end camera with excellent image quality, 4K video recording and fast autofocus, the Sony A7S III is a great option.</p>

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5/ 5

<p>The Alpha 7 III (A7 III) is being replaced by the Alpha 7 IV (A7 IV) after more than 3 years of outstanding and trustworthy performance. Among the changes, the sensor has been upgraded, while several photo and video capabilities have been improved.</p> <p>Photographers have been waiting for this camera (photo video) for a long time, and it is finally here. The Sony Alpha 7 IV (A7 IV) is the long-awaited sequel to the popular Sony Alpha 7 III and features an updated spec sheet.</p> <p>On the program: a dual Bionz XR processor, a new 33 megapixel sensor, a revamped autofocus module with artificial intelligence, and a strengthened video component with 4:2:2 10-bit internal recording</p> <p>The competition is readying its weapons in the opposite corner, where the Alpha 7 IV (A7 IV) and the opposition are battling it out.</p> <p>The <a title="Discover the Canon EOS R6" href="https://www.mczdirect.com/gb/canon-eos-r6/-canon-eos-r6-body-2-years-warranty--6396.html"><strong>EOS R6</strong></a> is an example at Canon, while Nikon has introduced the <a title="Discover the Nikon Z6 II" href="https://www.mczdirect.com/gb/nikon-z-6ii/-nikon-z6-ii-body--8281.html"><strong>Z6 II</strong></a> and the Z6 first. Panasonic's Lumix S1 and Lumix S5 are also strong prospects.</p> <p>It is difficult to find a direct equivalent of the Alpha 7 IV (A7 IV) among small APS-C or micro 4/3 sensors.</p> <p>However, we can mention the Fujifilm XT4, the Olympus OMD EM1 Mark III or the Lumix GH6 as alternatives.</p> <p>The Sony a7 IV digital camera sets the standard for modern <strong>full frame cameras</strong>.</p> <p>Its superb 33MP still image quality, 4K 60p video capture, improved ergonomics and lightning-fast sharing features make it <strong>ideal for today's photographers and filmmakers</strong>.</p> <p>With a focus on versatility and performance, the Sony a7 IV is sure to impress anyone who picks it up.</p> <p>Sony has once again raised the bar for what a full-frame camera can be, and the Sony a7 IV is sure to be a hit with professionals and enthusiasts alike.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a-7-iv-photo-exemple.jpg" alt="Photo test with the Sony A7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>INTRODUCING THE SONY A7 IV: A NEW STANDARD IN FULL-FRAME CAMERAS</strong></h2> <p>Sony has just announced the latest addition to its Sony a7 line of full-frame cameras, the Sony a7 IV.</p> <p>The Sony a7 4 is a major evolution of its predecessor, the Sony a7 III, and sets a new standard for full frame cameras.</p> <p>The Sony alpha7 IV is packed with features that serious photographers will love, including a new 33-megapixel sensor, in-body 5-axis stabilization, 4K video recording, and more.</p> <p>With its fast autofocus system and powerful image processing capabilities, the Sony a7 IV is sure to appeal to professional photographers and enthusiasts alike.</p> <p>Sony has once again raised the bar for what a full-frame camera can be.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a7-iv-photo-exemple.jpg" alt="sony a7iv photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: VERSATILE AND POWERFUL</strong></h2> <p>The Sony a7 4 is a versatile and <strong>powerful full-frame camera</strong> that will appeal to a wide range of photographers.</p> <p>With its new 33 megapixel sensor, built-in 5-axis stabilization, 4K video recording and fast autofocus system, the Sony a7 IV is capable of capturing stunning photos and videos.</p> <p>Whether you're a professional photographer or an enthusiastic amateur, the Sony alpha7 IV is sure to impress.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a-7-4-photo-exemple.jpg" alt="example of photo taken with the Sony alpha 7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: A STEP FORWARD FROM THE SONY A7 III</strong></h2> <p>Sony's a7 IV is the latest revision of its popular a7 mirrorless camera line.</p> <p>The a7 4 features several improvements over its predecessor, the a7 III, including a new sensor design, an updated autofocus system and 4K video recording.</p> <p>Perhaps the most significant change is the new sensor design, which Sony says improves image quality and low-light performance.</p> <p>The updated autofocus system includes eye tracking for stills and video, as well as improved subject tracking.4K video recording is now available at up to 60 frames per second, with full-frame oversampling for better image quality.</p> <p>Sony has also included HLG (hybrid log gamma) support for HDR video playback on compatible TVs.</p> <p>Overall, the Sony a7 IV is a minor but significant upgrade over the previous model and should appeal to anyone looking for a <strong>high-quality mirrorless camera</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-alpha-7-4-photo-exemple.jpg" alt="Sony A7 IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: PERFECT FOR PROFESSIONAL PHOTOGRAPHERS</strong></h2> <p>The Sony A7 IV is a high-end camera that is <strong>perfect for professional photographers</strong>.</p> <p>It has a full-frame sensor, which makes it ideal for capturing detailed images. The camera also has 4K video recording capabilities, making it perfect for filmmakers.</p> <p>In addition, the Sony Alpha7 IV features a 5-axis image stabilization system, which helps reduce blur and shake when shooting video or taking photos.</p> <p>The Sony A7 4 is a great camera for anyone who wants <strong>to take stunning photos</strong> or videos.</p> <p>It's well worth the price and will take your photography to the next level.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-alpha-7-4-photo-exemple.jpg" alt="Sony a7iv photography example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: AN EXCELLENT CHOICE FOR ENTHUSIASTS</strong></h2> <p>The Sony a7 IV is an excellent choice for photography enthusiasts.</p> <p>It is a full-frame camera with 33 megapixel resolution and Sony's latest generation BIONZ X image processor.</p> <p>The camera also features 5-axis in-camera stabilization, which is ideal for low-light photography and video shooting.</p> <p>Overall, the Sony a 7 IV is a great choice for enthusiasts who want a high-quality camera that can <strong>capture beautiful images and videos</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a-7-4-photo-exemple.jpg" alt="Sony alpha 7 IV photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV AGAINST THE COMPETITION</strong></h2> <p>Sony has included a few new features that distinguish the a7 IV from its predecessors, such as a variable angle LCD and a built-in intervalometer. But how does the a7 IV stack up against the competition?</p> <p>On paper, the a7 IV looks like a strong contender in the full-frame mirrorless camera market.</p> <p>However, it remains to be seen how it will perform in real world conditions. Sony's autofocus system is impressive, but it will have to contend with Canon's Dual Pixel CMOS AF and Nikon's Z6/Z7 mirrorless AF systems.</p> <p>The a7 4's 4K video capabilities are also impressive, but it will have to compete with the likes of the Panasonic GH6 and Sony a9 II if it is to be considered a top-tier video camera.</p> <p>And while the a7 IV's price is relatively high, it's still significantly cheaper than the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>Canon EOS R5</strong></a> and <a title="Discover the Nikon Z9" href="https://www.mczdirect.com/gb/nikon-z9/-nikon-z9-mirrorless-camera--9699.html"><strong>Nikon Z9</strong></a>.</p> <p>Only time will tell how the Sony alpha 7 4 will fare against its competitors, but there's no doubt that it's a <strong>powerful and versatile camera</strong> that has a lot to offer photographers and filmmakers.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7-4-photo-exemple.jpg" alt="Sony A7IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHY THE SONY A7 IV IS THE BEST FULL FRAME CAMERA ON THE MARKET?</strong></h2> <p>The Sony a7 IV is the <strong>best full-frame camera</strong> on the market for a number of reasons.</p> <p>First, it has an incredible autofocus system that can track subjects with ease.</p> <p>Second, it has 4K video capabilities, allowing you to capture stunning footage.</p> <p>Third, its low-light performance is superb, thanks to its large sensor and fast aperture lenses.</p> <p>Finally, it's extremely lightweight and portable, making it <strong>ideal for travel and street photography</strong>.</p> <p>In summary, the Sony alpha 7 4 is the best full-frame camera on the market thanks to its autofocus system, 4K video capabilities, low-light performance and portability.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7-iv-photo-exemple.jpg" alt="photo test Sony Alpha 7 4" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>10 REASONS TO LOVE THE SONY ALPHA 7 IV</strong></h2> <ol> <li>The A7IV delivers stunning photo and video quality.</li> <li>With 33 megapixels of resolution, the A7IV captures images with amazing precision.</li> <li>It's perfect for capturing fast-paced action with its excellent shooting speed.</li> <li>The A7IV's autofocus system is simply outstanding, ensuring that your photos are always sharp and in focus.</li> <li>The A7IV is a full-frame camera, which means it can use the entire image sensor area to produce high-quality images.</li> <li>It has a 5-axis image stabilization system, which helps reduce camera shake and blur.</li> <li>This camera has an impressive maximum recording capacity of 4K Ultra HD.</li> <li>The camera is compatible with a wide range of lenses, giving you plenty of options to choose from.</li> <li>This mirrorless camera is relatively light and compact for a full-frame camera, making it easy to carry with you.</li> <li>The Sony A7 4 is simply the best full-frame camera on the market, and it's sure to satisfy even the most demanding photographers.</li> </ol> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7iv-photo-exemple.jpg" alt="Sony A 7 IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY A7 IV</strong></h2> <ul> <li>Redesigned full-frame mirrorless camera with the latest Sony technology and a new body.</li> <li>Now includes a variable angle LCD, improved viewfinder, multi-digital interface shoe and advanced connectivity.</li> <li>Improved speed with real-time eye AF for humans, animals and birds, and uninterrupted shooting at 10 frames per second.</li> <li>Up to 4K/60p in Super35, 7K full frame 4K/30p upsampling and 10bit 4:2:2 with All-Intra H.265.</li> <li>Updated IBIS for up to 5.5 stops compensation and new AF assist with focus breathing compensation.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a7iv-photo-exemple.jpg" alt="Hybrid Sony a7 IV photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7 IV SENSOR AND PROCESSOR</strong></h2> <h3>33MP Exmor R BSI CMOS sensor</h3> <p>This new Sony Alpha 7 4 mirrorless camera produces high-quality images with a backlit design that's ideal for low-light conditions and excellent color rendition, as well as capturing crisp detail in all your photos.</p> <p>The Exmor R sensor offers a better dynamic range than most other sensors on the market today - it can often exceed 15 stops!</p> <p>This means you'll never have to worry about blown highlights or crushed shadows when shooting outdoors at night thanks to its ability to take advantage of dawn to dusk without any loss of image quality due to poor lighting conditions.</p> <p>It also allows you to store raw files at 10 bits per channel. You won't have to worry about anything happening while shooting; just save a JPG file instead.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a-7-iv-photo-exemple.jpg" alt="Sony a7 IV mirrorless camera example" width="900" height="600" /></p> <p> </p> <h3>BIONZ XR Processor</h3> <p>The new flagship-class BIONZ XR engine enables high-speed image processing for fast continuous shooting, 4K video recording and advanced AF tracking performance.</p> <p>The fast response time also helps reduce rolling shutter distortion with moving subjects so they look sharp in your photos or videos.</p> <p>The Sony A7 4 is a <strong>high-end camera</strong> that offers fast shooting speeds of up to 10 frames per second with mechanical or electronic shutters and AF/AE enabled.</p> <p>The buffer also allows for 828 consecutive uncompressed photos in raw and JPEG format with CFexpress Type A cards.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a-7iv-photo-exemple.jpg" alt="sony a7 IV mirrorless test" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7 IV VIDEO RECORDING</strong></h2> <h3>4K 60p 10-bit video recording</h3> <p>With the Sony Alpha 7 4, you can <strong>shoot in 4K UHD</strong> at 30 fps and still get high quality images.</p> <p>The sensor has an impressive number of pixels for this resolution, more than any other camera in the world!</p> <p>It also offers 10 bits per channel, which means your colors will never be dull or washed out; they'll be rich in detail, even when viewed up close.</p> <p>The new Sony A7IV is a camera to be reckoned with.</p> <p>Not only does it record in 4K, but its Super 35 sensor and upsampled capture area also offer UHD output at up to 60p 10-bit.</p> <p>The Sony A 7 IV is a mirrorless camera that <strong>can record for an unlimited amount of time</strong>, with no limit to the length of videos.</p> <p>It has improved heat dissipation structures, so you can shoot in 4K 60p 10 bit and still be pretty cool!</p> <p>The Sony Alpha 7 IV is a <strong>game changer in the world of professional video</strong>.</p> <p>The camera offers two different codecs to fit your workflow: XAVC, which uses HEVC/H.265 encoding for even higher quality and better motion analysis with lower bit rates of up to 600Mb per second; as well as XAVC S-I, an intra-frame format that offers consistent performance at lower resolutions like UHD 4K or 2160p120fps - whatever you need.</p> <p> </p> <h3>S-Cinetone, S-Log3, and other color and gamma controls</h3> <p>The Sony A7 IV is capable of delivering natural midtones and highlights that are well controlled. This color profile gives you healthy skin tones and soft colors.</p> <p>This excellent camera for amateurs and professionals supports Hybrids Log-Gamma, which allows you to <strong>produce HDR content</strong> directly from the camera with its wide color gamut capabilities.</p> <p>With S-Log3, you have the ability to shoot in 15+ stops of dynamic range with increased control over shadow and midtone calibration.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-alpha-7-4-photo-exemple.jpg" alt="Sony a7 IV photo quality" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7 IV: FAST MIRORLESS AF SYSTEM</strong></h2> <h3>Autofocus based on artificial intelligence</h3> <p>The Sony Alpha 7 IV camera is a great option for anyone looking to <strong>take their photography to the next level.</strong></p> <p>With its fast mirrorless AF system and -4 EV sensitivity range, you'll never have trouble getting the perfect shot, even if the scene is dimly lit!</p> <p>This fantastic piece of equipment can do wonders for video recording and still images, so be sure to get yours today before it sells out.</p> <p> </p> <h3>Real-time eye tracking and AF</h3> <p>The Sony A7 IV's AF system is fast, accurate and locks onto subjects. Whether it's face tracking or sharpness in video or stills, it will give you a good picture.</p> <p>The Sony Alpha 7 IV is a <strong>high-precision camera</strong> that can track subjects accurately in real time.</p> <p>The artificial intelligence system recognizes patterns and colors for increased accuracy, as well as tracking speed from afar with its significantly reduced distance requirements of 25 meters or less!</p> <p>The latest addition to Sony's Alpha series is true to its reputation as a game changer.</p> <p>The A7 IV was designed from the ground up with speed, stability and accuracy in mind. It will meet all your needs as an artist or professional photographer working on production projects where you need to be consistent on a wide variety of subjects at different distances.</p> <p> </p> <h3>AF during video recording and additional focus modes</h3> <p>The Sony A7 IV is <strong>ideal for capturing video of all types</strong>, including eye-catching shots that will make your subject stand out.</p> <p>With support for real-time autofocus while recording and powerful features like Face Detection, which tracks the eyes of a moving human or animal, this camera can't be beat!</p> <p>The Sony A7IV offers many options for focusing while recording.</p> <p>You can choose from seven-step AF transition speeds and five-step subject shift sensitivity settings that will let the camera do the heavy lifting while giving your fingers more control over exactly where they're pointed, which is especially useful if a person needs to have both eyes open or if distances vary considerably from close to far.</p> <p>The Sony Alpha 7 4 has a very interesting new feature, Focus Map. It's like peaking with a color overlay that shows you where something is in front of or behind your focus point depending on the aperture setting you choose.</p> <p>The Sony A7 4 is a camera that was <strong>designed for professionals</strong>. It has an AF Assist feature that allows you to easily switch between automatic or autofocus mode and manual focus control, if necessary, to adjust your shots when working on a set with multiple subjects at the same time - a quick way to shift selective attention between these different elements without having too much trouble yourself.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-alpha-7-iv-photo-exemple.jpg" alt="Sony a7 IV mirrorless camera photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7IV BODY DESIGN, CONNECTIVITY AND STREAMING</strong></h2> <h3>Viewfinder and LCD screen</h3> <p>The Sony A7 IV is an <strong>excellent camera</strong> that can shoot in standard 60 fps and 120 fps formats for smooth motion rendering.</p> <p>The Tru-Finder viewfinder has a higher resolution than its predecessor, allowing you to see things more clearly with 1/3 point per pixel accuracy on the screen.</p> <p>The Sony Alpha7 IV is perfect for vloggers, Instagram star influencers and other selfie needs thanks to its articulating screen that can be used either in a front-facing orientation or tilted up at high angles while shooting vertically on uneven surfaces.</p> <p>This LCD screen also makes it easy to work with touch capabilities as well as intuitive controls making navigating settings quick and easy.</p> <p> </p> <h3>Ports and Interface</h3> <p>The Sony A7 IV is a powerful camera that offers full-size HDMI ports for more reliable connections when working with external recorders.</p> <p>The Sony Alpha7 IV features a USB 3.2 Gen 2 Type-C port, which offers faster data transfer speeds than microUSB and can be used to charge the camera from your computer or power it via accessories while connected.</p> <p>Sony's latest camera, the A7IV, features a 3.5mm headphone port and an external microphone jack for better audio control.</p> <p>The new Sony A7 IV camera has a hot shoe that supports the optional ECM-B1M Shotgun Microphone or XLR-K3M adapter kit, which allows you to get clear audio recording by sending digital microphone signals to your camera.</p> <p>This mirrorless camera features a USB Type-C port that can be paired with three optional accessories. It offers TX 1000BASE connectivity, wireless remote shooting and FTP transfer, all of which are great for getting your work done in style.</p> <p> </p> <h3>5-axis SteadyShot INSIDE image stabilization</h3> <p>The Sony A7 IV is an amazing camera, especially for those who like to shoot video or stills and are looking to upgrade their gear.</p> <p>Not only does it feature the 5-axis SteadyShot INSIDE image stabilization system that helps eliminate any blur caused by shaking when taking photos.</p> <p>The latest Sony A7IV offers versatility for different types and styles of photography.</p> <p>Whether it's macro photography, high-magnification shots or wide-angle shots, the camera compensates for pitch (tilt) and yaw adjustments so your images are perfectly straight.</p> <p>It also has roll compensation, which is also useful for moving subjects.</p> <p>The new Sony A7 IV is the ultimate video camera, with more features than ever! For example, there are three different stabilization modes that can be used to remove any unwanted shaking.</p> <p>In addition, it comes with Sony's Active IS mode, which allows for even smoother footage straight out of the camera, without any further processing.</p> <p> </p> <h3>Advanced external flash control</h3> <p>The Sony A7 IV is an excellent camera for photographers who want to use flash to shoot fast-moving subjects.</p> <p>This is possible, thanks to the more advanced P-TTL (Programmed Trigger Lock) metering system and an updated flash control unit that reduces shutter lag between shots, as well as the use of AWB information from your settings to capture natural color tones without overexposing or underexposing light sources such as lights/burns, etc.</p> <p>This allows you to shoot faster because they are easy on both eyes when working at night.</p> <p> </p> <h3>Wireless Connectivity and Streaming</h3> <p>The all-new Sony A7 4 is a very powerful camera. This high-tech wonder is packed with all the features you need for your next photo shoot and more, including built-in Wi-Fi that allows for wireless or wired shooting without any hassle!</p> <p>The connectivity also allows you to control the camera remotely, which means you'll never again have an excuse for not taking the perfect shots when they're out of range like before.</p> <p>The Sony Alpha7 IV is a camera that can be controlled with your phone through Bluetooth. This means you'll never have a problem connecting it again.</p> <p>The Sony A7 IV is the perfect camera for people who want to improve their photography skills. It offers amazing features that will ensure you never lose your precious memories again, like Visual Story which automatically publishes photos and videos to online storage platforms so they are always accessible, no matter what!</p> <p>The new Sony A7 IV camera isn't just for taking pictures. If you have a compatible computer or mobile device, this stylish little camera can stream live video directly from the lens to your screen.</p> <p>This mirrorless camera is also a high-resolution camera that offers 4K 15p, FHD 60p/30fps and HD 30 fps shooting options. It also features the internal Creative Look feature with natural skin tones for attractive photo quality right out of the box!</p> <p>The Sony A7 4 is a high-end camera that supports UVC and AC for better image quality while streaming.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-alpha-7-IV-photo-exemple.jpg" alt="Sony A7IV photo test" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7 IV FEATURES</strong></h2> <ul> <li>New 33-megapixel full-frame back-illuminated Exmor R CMOS sensor</li> <li>Latest generation Bionz XR image processing engine</li> <li>Improved low-light performance and noise management with native ISO 100-51,200 (expandable to 204,800 for stills and 102,400)</li> <li>Improved 5.5-stop, 5-axis in-camera image stabilization system</li> <li>10 fps continuous shooting with AF/AE Tracking, now up to f/22</li> <li>Uninterrupted shooting with over 828 JPEG + RAW images</li> <li>Two card slots with 1x CFexpress Type A and SD UHS II</li> <li>759 AF points (94% coverage) with 30% improvement in AF-S speed</li> <li>Real-time eye-tracking AF for human/pet/bird</li> <li>Fully articulated 1.03 million-dot variable angle LCD touchscreen and new touch menu</li> <li>New dial with stills/film/rallies and fast motion</li> <li>Improved 3.69 million dot OLED viewfinder</li> <li>Improved grip</li> <li>Improved connectivity with multi-interface (MI) digital hot shoe, USB Type-C, 1000Base-T</li> <li>Ethernet, 5GHz WiFi and HDMI Type-A.</li> <li>Remote control and focus with the Imaging Edge application</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-hybride-sony-alpha-7-4-photo-exemple.jpg" alt="example of shooting with Sony A7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ON THE SONY ALPHA 7 IV</strong></h2> <p>The Sony A 7 IV camera is an upgrade to the previous model, and not just in name.</p> <p>The sensor has been updated with higher resolution and improved image quality, while also including handy video features never before seen on this type of camera, such as fast AF speeds or tracking modes for when you need them most!</p> <p>The new design offers significant changes that make it even easier to use than before - ideal if all those glorious pixels are what matter most to your workflow.</p> <p>The Sony Alpha 7 IV camera has been launched and it offers true mirrorless capabilities with 33 megapixels, fast high-buffered burst rates as well as 4K/60p video. Live streaming is now possible without any delay thanks to faster data transfer speeds.</p> <p>The Sony A7 IV is a camera that lets you capture the perfect image, no matter what type of content it will be used for. Whether you are a beginner or a professional, this camera has an abundance of features and capabilities that make the creative possibilities endless.</p> <p>The new Sony A7 IV camera is packed with features, but it also has a new design that will make you want to own one even more. </p>

SOA7IV14GMX1

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Description coming soon

SOA7III24105OSSSD1282BAT

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<p>The all-new <strong>Sony Alpha 7R V (A7R V)</strong> is a 24x36 camera that boasts a 61MP resolution. With this definition, the ergonomics have also been redesigned to include 8K video capabilities and improved autofocus tracking . The Sony A7R V will set a new precedent for studios around the world.</p> <p>Until the early 2020s, Sony was the only company marketing 35mm mirrorless. However, when other legacy manufacturers saw Sony's success in this market, they began to release their own products and compete with Sony.</p> <p>With the release of the Nikon Z7 and other Panasonic Lumix S1R, Sony then released the <a title="Discover the Sony A7R IV" href="https://www.mczdirect.com/gb/sony-alpha-7r-iv/-sony-alpha-7r-iv-body-2-years-warranty--5293.html" target="_blank" rel="noreferrer noopener">Alpha 7R IV (A7R IV)</a> with a 61MP sensor to compete. If Leica had entered the race with its SL2, and Canon with its <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html" target="_blank" rel="noreferrer noopener">EOS R5</a> in the meantime, or if Nikon was struggling with the <a title="Discover the Nikon Z7 II" href="https://www.mczdirect.com/gb/nikon-z-7ii/-nikon-z7-ii--8283.html" target="_blank" rel="noreferrer noopener">Z7 II</a>, no full frame competitor came close to the definition offered by the A7R IV.</p> <p>In mid-fall 2022, the Japanese tech giant returns with the Alpha 7R V (A7R V). Some expected a 100MP 24x36 sensor to compete with medium format cameras like the <a title="Discover the Fujifilm GFX100S" href="https://www.mczdirect.com/gb/fujifilm-gfx100s/-fujifilm-gfx100s--8288.html" target="_blank" rel="noreferrer noopener">Fujifilm GFX100S</a> or Hasselblad X2D 100C; however, that is not what was delivered.</p> <p>Sony has made significant improvements to its A7R V camera, which includes a new chassis, a new processor and improved AF tracking. The sensor remains the same as the one used in the previous model. In addition, this new version now supports 8K video capabilities.</p> <p> </p> <h2 class="p1"><strong>WHAT WE AIM FOR WITH THE SONY A7R V ( ILCE-7RM5 ):</strong></h2> <ul> <li>A big step forward for Sony's high-resolution mirrorless camera with 61MP images, full-pixel playback of 8K/24fps video and high-speed 4K/60fps.</li> <li>Dramatically improved autofocus technology with AI-driven Deep Learning processing for humans, animals, birds, vehicles and insects.</li> <li>Improved low-light performance, AE algorithm, more accurate color reproduction, and improved auto white balance.</li> <li>Up to 10 frames per second RAW burst with AF/AE tracking, writing to two CFexpress cards, with a Quad XGA viewfinder and 3-axis LCD.</li> <li>Optical stabilization up to 8 stops for stills and new active mode for video, as well as multi-resolution RAW modes.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-8.jpg" alt="Sony A7R V" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7R V CAMERA OVERVIEW</strong></h2> <p>The all-new Sony a7R V camera body is the perfect tool for any photographer, whether professional or enthusiast. This update introduces AI deep learning subject recognition, which allows for better recognition and real-time tracking of humans, animals, birds, vehicles and insects.</p> <p>With this new feature, the Sony alpha line of cameras turns a new page: it has never been easier to take amazing shots of your favorite subjects.</p> <p>Although it captures 61-megapixel images, the new full-frame back-illuminated sensor can now shoot RAW at up to 10 fps and record 8K 24p video with full pixel readout and no binning. The sensor also offers wider AF coverage, with 693 phase-detection AF points.</p> <p>In addition, deep learning AI has been leveraged to acquire and track a wider range of subjects, including planes, cars, trains and an ever-increasing number of animals.</p> <p>Sony has redesigned the overall design by rebuilding it with an aluminum body for people who use Sony products for professional purposes such as studio, portrait, wildlife, landscape, wedding, etc.</p> <p>The new ILCE-7RM5 features a 9-million-dot electronic viewfinder, superior to other cameras in its class, as well as a 4-axis/4-directional multi-angle LCD touchscreen for difficult angles and clear shots.</p> <p>You'll also find that flesh tone quality has been improved, as well as automatic white balance, low-light performance and incredible body stabilization that offers up to 8-stop compensation with the improved 5-axis IBIS unit.</p> <p>The Imaging Edge desktop application has also been updated to prevent image distortion due to the minute movements that often occur when shooting.</p> <p>As a result, designers now have the ability to produce high quality images suitable for display panels.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-1.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7R V MIRRORLESS CAMERA FEATURES:</strong></h2> <ul> <li>61 megapixel full-frame Exmor R image sensor with backlighting +BIONZ XR</li> <li>New real-time autofocus system powered by artificial intelligence (deep learning)</li> <li>True mirrorless capability with 8K 24p, 10-bit 4:2:2 video with full pixel readout and no binning.</li> <li>4K 60fps / 6.2K oversampling</li> <li>5-axis in-body stabilization up to 8 stops and new active video IS mode</li> <li>S-Cinetone and S-LOG image profiles</li> <li>693 phase-detection AF points covering 79% of the sensor</li> <li>Human recognition of poses, faces, nose, eyes, ears, etc.</li> <li>Advanced subject recognition (animals, birds, vehicles, insects)</li> <li>Improved low-light performance</li> <li>Improved auto white balance and more natural skin tones</li> <li>240MP pixel shift multi-shot with automatic motion detection via the Imaging Edge application.</li> <li>Up to 10 frames per second with AF/AE for 88 uncompressed RAW and 184 compressed RAW.</li> <li>New 4-axis multi-angle LCD touch screen</li> <li>Class-leading 9M quad-XGA viewfinder</li> <li>Dual CFexpress memory card slot</li> <li>New thermal dissipation for 8K recording</li> <li>New lossless RAW compression and JPEG or multi-resolution RAW upsampling</li> </ul> <p> </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-3.jpg" alt="Sony alpha 7R V" width="900" height="600" /></p> <h2 class="p1"><strong>WHAT IS THE WEIGHT AND SIZE OF THE SONY A7R V?</strong></h2> <p>The Sony A7R V weighs in at 665 grams, over 200 grams heavier than the average mirrorless camera. With dimensions of 131 x 97 x 82 mm, it is also much larger than most cameras in its class.</p> <p> </p> <h2 class="p1"><strong>IS THE SONY A7R V WEATHERPROOF?</strong></h2> <p>The Sony A7R V ( ILCE-7RM5 ) is a weatherproof camera that keeps water and dust out of the camera, making it perfect for outdoor photography in extreme conditions. When you attach one of these waterproof lenses to your camera, you have an all-weather kit.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-4.jpg" alt="Sony alpha 7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR PORTRAIT PHOTOGRAPHY?</strong></h2> <h3><strong>Large full frame sensor (35.8 x 23.8 mm)</strong></h3> <p>The Sony A7R V mirrorless camera's large full-frame sensor is one of its best features.</p> <p>With a 35.8 x 23.8mm sensor, it offers a shallower depth of field and a blurred background for your portraits.</p> <p>Plus, the large sensor gives you more flexibility when it comes to cropping and resizing your photos. And because the sensor is full frame, you'll be able to capture more light and detail than with a smaller sensor.</p> <p>If you're looking for a mirrorless camera with excellent image quality, the Sony A7R V is a great option.</p> <h3> </h3> <h3><strong>Very high resolution sensor: 61.0MP</strong></h3> <p>The Sony A7R V is a mirrorless camera with a very high resolution sensor. With 61.0 MP, it will give you more room for cropping, and you'll be able to print your portraits in larger format with finer detail.</p> <p>The A7R V's sensor also offers excellent low-light performance and fast autofocus, making it an excellent choice for photographers who want to capture crisp, clear images in a variety of lighting conditions.</p> <p>In addition, the A7R V's ( ILCE-7RM5 ) body is designed to be lightweight and comfortable to hold, making it easy to take on your adventures.</p> <p>Whether you're capturing natural landscapes or city street scenes, the Sony A7R V is a powerful tool that will help you create stunning photos.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-11.jpg" alt="Sony alpha A7RV" width="900" height="600" /></p> <h3>Image stabilization</h3> <p>The Sony A7R V is a high quality mirrorless camera, very popular with professional photographers. One of the features that sets this camera apart from others is its image stabilization. This feature reduces the effects of camera shake during long exposures and long focal lengths, ensuring that your photos are sharp and clear.</p> <p>In addition to image stabilization, the Sony Alpha 7R V also offers a variety of other features that make it a top choice for professional photographers. These include a fast autofocus system, 8K video recording, and a weather-resistant body.</p> <p>If you're in the market for a professional hybrid camera, the Sony A7R V should be at the top of your list.</p> <p> </p> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony A7R V mirrorless camera has a built-in electronic viewfinder. This is a great feature for those who like to use a viewfinder during a portrait session.</p> <p>The electronic viewfinder allows the photographer to stabilize the camera and reduce camera shake since it is closer to the body.</p> <p>In addition, the electronic viewfinder is useful when LCD screens are very difficult to read in bright sunlight. The Sony Alpha 7R V mirrorless camera is an excellent choice for anyone who wants the benefits of an electronic viewfinder.</p> <p> </p> <h3><strong>Good ergonomics and handling</strong></h3> <p>The Sony A7R V is an excellent mirrorless camera in terms of ergonomics and handling. The majority of the controls are well placed and easy to reach, which is important when you're trying to make quick adjustments while shooting.</p> <p>The camera body is also comfortable to hold, and the grip offers good support for your hand.</p> <p>Overall, the Sony A7RV offers excellent handling and ergonomics, making it a great choice for portrait photography.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-7.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR STREET PHOTOGRAPHY?</strong></h2> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony A7R V professional camera has a built-in electronic viewfinder. This is a very advantageous feature, especially for street photography and shooting in bright sunlight.</p> <p>By using the viewfinder, the photographer can stabilize the camera and reduce the risk of camera shake. In addition, the viewfinder allows the photographer to see the LCD screen more clearly, making it easier to take great pictures.</p> <p>Overall, the built-in electronic viewfinder is a great asset for any photographer and makes taking great pictures much easier. Thanks, Sony!</p> <p> </p> <h3><strong>Live-view</strong></h3> <p>One of the features that sets this camera apart from others on the market is its live view capability.</p> <p>This means you can take pictures without using the viewfinder, which can be very useful if you're trying to be less bulky (for example, when doing street photography).</p> <p>The downside of the live view is that it drains the battery faster, so you'll want to make sure you have extra batteries on hand if you plan to use this feature extensively.</p> <p>Overall, the Sony A7R V is a great choice for anyone who wants a top-notch mirrorless camera with plenty of features and flexibility.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-12.jpg" alt="A7RV Sony" width="900" height="600" /></p> <h3><strong>Focusing by face detection</strong></h3> <p>The Sony A7R V mirrorless camera is a great choice for anyone looking for a pro camera with face detection focus.</p> <p>This feature is very useful in busy street scenes, as it allows you to focus on framing and other adjustments while the camera manages the focus for you.</p> <p>In addition, the A7R V offers 8K video recording, high-speed shooting and an advanced autofocus system that make it a great choice for anyone looking for a high-end mirrorless camera.</p> <p> </p> <h3><strong>Fully articulated LCD screen</strong></h3> <p>The Sony Alpha 7R V mirrorless camera is a great choice for anyone looking for a versatile camera with an articulating LCD screen.</p> <p>This feature allows you to shoot in non-traditional positions, such as waist-level, which helps you be more creative and unobtrusive on the street.</p> <p>The A7R V ( ILCE-7RM5) also has a built-in electronic viewfinder, which is extremely useful in bright light or when you want to see what your subject looks like before you shoot.</p> <p>Overall, the A7RV is an excellent choice for anyone looking for a high quality camera with an articulated LCD screen.</p> <p> </p> <h3><strong>Image stabilization</strong></h3> <p>Image stabilization is an increasingly important feature of digital cameras. Many photographers find that image stabilization reduces the effects of camera shake, allowing them to take sharper pictures. This is especially true for long exposures and long focal lengths.</p> <p>The Sony A7R V mirrorless camera has built-in image stabilization, which means the sensor moves to compensate for camera shake. This results in sharper images, especially when shooting at high ISO values or in low light conditions.</p> <p>In addition, the A7R V also offers a variety of other features that make it an attractive option for street photographers, such as a fast autofocus system and wide dynamic range.</p> <p>As a result, the A7R V is an excellent choice for anyone looking for a mirrorless camera with excellent image quality and performance.</p> <p> </p> <h3><strong>Large full frame sensor (35.8 x 23.8 mm)</strong></h3> <p>The Sony A7R V is a high-end camera with a large full-frame sensor. This gives the camera several advantages over models with smaller sensors.</p> <p>First, the large sensor allows for better low-light performance. Second, it offers a shallower depth of field, which can be useful for creating a nice, blurred background behind your subject.</p> <p>Finally, the large sensor also allows you to use wide angle lenses, which is not possible with smaller sensor cameras. If you're looking for excellent image quality and the ability to use a wide variety of lenses, the Sony Alpha 7R V is an excellent choice.</p> <p> </p> <h3><strong>Medium size body camera</strong></h3> <p>The Sony A7R V is a great choice for anyone looking for a Sony camera with a medium-sized body. It's small enough to be easy to carry around, but not so small that it looks like a toy.</p> <p>The grip is good, and it feels like a professional camera without being too big or bulky. The image quality is excellent, and the video quality is very good.</p> <p>The only downside is that it's not cheap, but for the quality you get, it's definitely worth the price.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-14.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR SPORTS PHOTOGRAPHY?</strong></h2> <h3><strong>Fast continuous shooting: 10.0fps</strong></h3> <p>The Sony A7R V is a mirrorless camera designed for speed. With a continuous shooting speed of 10 frames per second, it can keep up with the fastest action.</p> <p>This makes it an ideal choice for sports photographers who need to be able to capture split-second moments.</p> <p>In addition to its fast shooting speed, the A7R V also offers excellent image quality. With 61 megapixels of resolution, it produces crisp, detailed images.</p> <p>This makes it an excellent choice for photographers who want to make large prints or crop their images heavily.</p> <p>If you're looking for a fast mirrorless camera that can keep up with the action and produce high-quality images, the Sony Alpha 7R V is a great option.</p> <h3> </h3> <h3><strong>Environmental seals</strong></h3> <p>The Sony A7R V is an ideal camera for outdoor sports because it has waterproof seals. This means that the camera is protected from dust and water splashes. exposure to the elements.</p> <p>The A7R V also has a fast shutter speed, so you can capture clear images even in low light conditions.</p> <p>In addition, the A7R V ( ILCE-7RM5 ) has a wide variety of lenses, so you can find the perfect lens for any situation.</p> <p>Whether you're shooting low-light action or capturing landscape detail, the A7R V is an excellent choice for outdoor photography.</p> <p> </p> <h3><strong>Fast Maximum shutter speed: 1/8000s</strong></h3> <p>The Sony Alpha 7R V is a perfect camera for anyone who wants to capture sports action or shoot in bright sunlight.</p> <p>The 1/8000s shutter speed is fast enough to almost completely avoid blur, making it the perfect camera for capturing split-second moments.</p> <p>In addition, the fast shutter speed is useful when using a fast lens at its widest aperture.</p> <p>This combination can often lead to excess light in the camera, but with the A7R V's 1/8000s shutter speed, you won't have to worry about that.</p> <p>Whether you're a professional sports photographer or just a nature enthusiast, the Sony Alpha A7R V is a great choice.</p> <p> </p> <h3><strong>693 focus points</strong></h3> <p>The new Sony A7R V mirrorless camera is an excellent choice for sports photography. With 693 focus points, it can maintain continuous autofocus (AFC) mode for better subject tracking.</p> <p>Plus, the camera's through-the-glass LCD viewfinder gives you a clear view of the action while shooting.</p> <p>And with 8K video recording, you can capture all the excitement of the game in stunning detail.</p> <p>If you're looking for a camera that can help you capture great sports photos and videos, the Sony Alpha 7R V is a great option.</p> <p> </p> <h3><strong>Good battery life: 600 photos</strong></h3> <p>With a battery life of 600 photos per charge, the Sony A7R V camera is a great choice for sports photography.</p> <p>At most sporting events, you'll be shooting at high speeds for long periods of time, which drains the battery pretty quickly.</p> <p>With a battery life of 600 shots per charge, you won't run out of juice or have to change batteries very frequently in the middle of an event.</p> <p>The Sony Alpha a7R V also has an impressive autofocus system that can track moving subjects with ease, making it a great choice for action photography.</p> <p>If you're looking for a Sony mirrorless camera that can shoot at high speeds and has great battery life, the Sony Alpha 7R V is a great option.</p> <p> </p> <h3><strong>Good ISO in low light</strong></h3> <p>The Sony A7R V is an excellent choice for sports photography thanks to its excellent high ISO performance.</p> <p>With a native ISO range of 50 to 102400, it can easily handle low-light conditions without sacrificing image quality.</p> <p>The camera also has excellent autofocus performance, making it easy to track moving subjects.</p> <p>In addition, the A7R V is also capable of shooting 8K video, making it a versatile tool for stills and video.</p> <p>If you're looking for a mirrorless camera that can do it all, the Sony Alpha a7R V is a great option.</p> <p> </p> <h3><strong>Wireless connection</strong></h3> <p>Wi-Fi is a very useful feature if you are a professional photographer who needs to deliver your photos as quickly as possible.</p> <p>The Sony A7R V camera is Wi-fi enabled, which allows you to transfer files wirelessly to your computer or other devices.</p> <p>Wi-fi is also handy if you want to share photos with friends and family, or if you need to back up your photos in case you lose data.</p> <p>Overall, the Sony Alpha A7R V mirrorless camera is a great choice for professional photographers who need the speed and convenience of Wi-Fi.</p> <p> </p> <h3><strong>Good ergonomics and handling</strong></h3> <p>The Sony A7R V mirrorless camera is a great option for sports photography, thanks to its good ergonomics and handling.</p> <p>The body is designed to be easily handled with one hand, and the large grip helps keep the camera in place. The viewfinder is large and bright, making it easy to follow fast-moving subjects.</p> <p>The autofocus system is fast and accurate, making it possible to take sharp photos of even the most elusive athletes.</p> <p>And the video capabilities are impressive, capturing stunning footage of live sporting events.</p> <p>In short, the A7R V is a great choice for anyone looking to take their sports photography to the next level.</p> <p> </p> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony Alpha 7R V camera has a built-in electronic viewfinder. This is a great feature for photographers who want to stabilize the camera and reduce camera shake.</p> <p>The viewfinder is also handy for shooting in bright sunlight, when LCDs can be difficult to read.</p> <p>The A7R V also has a number of other great features, including a fast autofocus system, 4K video recording and a wide variety of lenses.</p> <p>Whether you're a professional photographer or a hobbyist, the A7R V is a great choice for anyone looking for a high-quality mirrorless camera.</p> <p> </p> <h3><strong>Image stabilization</strong></h3> <p>The Sony Alpha A7R V is a high-end camera with an image stabilization feature. This is a feature designed to reduce the effects of camera shake, especially at long focal lengths.</p> <p>This can be extremely useful for sports photography, as it can help you get sharper photos. The A7R V's image stabilization system is very effective, and it can make a big difference in the quality of your photos.</p> <p>If you're looking for a hybrid camera with excellent image quality and impressive performance, the Sony A7R V is a great option to consider.</p> <p> </p> <h3><strong>Anti-flicker function</strong></h3> <p>The Sony A7R V pro camera from Sony is an excellent choice for anyone who wants to avoid the unwanted effects of flickering lights.</p> <p>The camera's anti-flicker feature helps reduce the flicker effect, but it generally reduces the maximum continuous shooting speed.</p> <p>Despite this reduced speed, the A7R V is still an excellent choice for anyone who wants to avoid the negative effects of flickering lights.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-19.jpg" alt="Sony A7RV" width="900" height="600" /></p> <h2 class="p1"><strong>OUR OPINION ON THE SONY ALPHA 7R V FULL FRAME CAMERA</strong></h2> <p>The Sony a7R V is more than just an update to the previous generation of cameras, it is a revolutionary new product.</p> <p>With its newly developed artificial intelligence processing system, the a7R V can detect and track subjects with incredible accuracy. This artificial intelligence subject detection will help photographers gain focus and produce better results overall.</p> <p>With constantly improving Deep Learning technology, the potential of this camera is endless!</p> <p>The camera body has been refined to create the perfect tool for photographers who want the best possible image quality, whether it's stills or video.</p> <p>The updated viewfinder with unparalleled clarity, high-resolution 3-axis LCD and 8-stage image stabilization system help achieve this goal.</p> <p>The alpha 7R V also offers accurate fleshtone color reproduction and automatic white balance, for closer-to-perfect photos.</p> <p>You can use the two CFexpress cards to capture RAW bursts of up to 10 frames per second, and the camera has multi-resolution RAW and JPEG modes to accommodate any shooting situation.</p> <p>It's not news that people want more video, so Sony has made sure the camera can shoot 8K video without overheating, even when using high frame rates and autofocus.</p> <p>In addition, it is still an excellent camera. In other words, this generation is a purebred mirrorless camera for photographers who also shoot great video.</p> <p>The improvements in the Sony Alpha a7R V are hard to ignore, whether you need to take quick, sharp photos or accurately capture landscapes in low light.</p> <p>You can shoot high-resolution photos for longer periods of time and record 8K wide dynamic range video, both new capabilities in an R-series body.</p> <p>Sony has adapted the higher-resolution model into a hybrid camera with autofocus technology, which will set the standard for all future versions of Alpha cameras. </p>

SOA7RV50F12GMX7

5/ 5

<p>Sony introduces the second generation of its A7C camera bodies, comprising not only the <a href="https://www.mczdirect.com/gb/sony-a7c-ii/-sony-a7c-ii-body-black--11950.html"><strong>A7C II</strong></a> but also a high-resolution version called A7C R. This latter model features a 61 MPx sensor sourced from the <a title="Discover the Sony A7R V" href="https://www.mczdirect.com/gb/sony-a7r-v/-sony-a7r-v-body-professional-camera--10878.html"><strong>A7R V</strong></a>.</p> <p>Three years after the initial launch of the "C" series of the Alpha with the A7C, Sony adopts a strategy similar to its first Alpha 7 by splitting its full-frame hybrid range into two distinct categories: the Alpha A7C II and the Alpha A7C R, with the latter boasting an exceptionally detailed sensor.</p> <p>The A7C II aligns with the A7 Mark IV with its 33 MPx sensor, while the A7C R emphasizes high resolution with the A7R V's 61 MPx sensor. Sony promotes the Alpha 7C R as a lighter version of the A7RV since it is not only more compact but also nearly 200g (198g to be exact) lighter than its counterpart. Despite this size difference, both offer the same image quality, thanks to identical sensors and processors.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-1.png" alt="Sony A7C R" width="900" height="600" /></p> <h2>What we love about the Sony A7C R mirrorless camera:</h2> <ul> <li>New ultra-high resolution concept with impeccable image quality from a compact and portable camera.</li> <li>Combines a 61 MP sensor with a high-speed processor and a dedicated AI processor for real-time subject recognition and tracking.</li> <li>Impressive body stabilization with up to 7 stops of compensation against shake for low-light handheld shots.</li> <li>Natural color rendering and wide dynamic range perfectly suited for portrait, street, and landscape photography.</li> <li>User-friendly body, equipped with a variable-angle touch screen, an XGA OLED viewfinder, and a new menu design.</li> </ul> <p> </p> <h2>Getting to Know the Sony A7CR</h2> <p>The Sony Alpha 7CR stands out with its compactness and sleek design. It houses a 60MP sensor and an AI-assisted autofocus system, features borrowed from the superior alpha 7R V model, but in a more compact and affordable casing. The device weighs 430g, making it relatively lightweight and easy to carry. The grip is enhanced by a slightly deeper handle and a front control dial, addressing some shortcomings of the previous a7C model.</p> <h3>Major Ergonomic Features of the Sony A7C R</h3> <p>The ergonomic features of the Sony Alpha a7CR are noteworthy. It incorporates an enhanced viewfinder lens with greater magnification, taken from the recent a6700 model, thus offering a superior visual experience. This compact yet comprehensive camera showcases phenomenal image quality and smart features, making the photography experience intuitive and rewarding.</p> <p>With the Sony A7C R, photographers can enjoy outstanding maneuverability without compromising on performance and image quality. Its design and major ergonomic features make it a wise choice for both hobbyists and professionals looking to capture high-resolution images in a compact and handy format.</p> <h3>Full-frame Sensor of the Sony Alpha A7CR</h3> <p>The Sony A7CR is equipped with a full-frame 61MP sensor, which is a major asset for this model. This sensor allows for capturing images with high resolution, ensuring top-notch image quality. The AI assistance for autofocus is another notable feature which, when combined with the high-resolution sensor, guarantees sharp and detailed images.</p> <h3>Importance of a Good Sensor and Image Quality</h3> <p>A good sensor is paramount for image quality. The sensor's size, resolution, and ability to manage light effectively are key factors in ensuring clarity, sharpness, and color fidelity in the images produced. The full-frame sensor of the Sony Alpha 7CR allows for excellent light management, even in low light conditions, and provides a wide dynamic range, which is essential for capturing details in highlights and shadows. The sensor's high resolution also enables the capture of a significant amount of detail, especially valuable for landscape or portrait photography where detail precision is crucial.</p> <p>In conclusion, the full-frame sensor of the Sony Alpha A7CR is a vital component that greatly contributes to the exceptional quality of images produced by this device. Its high resolution and superior light handling deliver sharp, detailed, and vibrant images, meeting the demands of professional photographers and knowledgeable enthusiasts alike.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-6.png" alt="Sony alpha 7C R" width="900" height="600" /></p> <h2>Shooting Features of the Sony A7C R</h2> <h3>Shooting Modes and Burst Performance</h3> <p>The Sony A7C R is equipped with a 61-megapixel BSI CMOS sensor and a Bionz XR processor, accompanied by a dedicated 'AI' processing unit. These specifications allow it to provide a variety of shooting options. Regarding burst performance, the A7CR offers a continuous shooting speed of 8 frames per second (fps) with the mechanical shutter and 7 fps in electronic shutter mode. In a comparison between the Sony A7CR and the Sony A7C II, it's noted that the A7CR does not offer a "Pre-Shoot Burst" mode. Furthermore, the continuous shooting speed can reach up to 6 fps with AF/AE tracking during live view shooting.</p> <h3>Autofocus Performance</h3> <p>The Sony A7CR benefits from an AI-assisted autofocus system, a feature inherited from its larger predecessor, the a7R V. However, when shooting in continuous AF-C or AF-A mode, the real-time DMF (Direct Manual Focus) function is not available, and this restriction also applies when using the FE 70-200mm F2.8 GM OSS lens in AF-C mode. Autofocus performance is crucial to ensure sharpness and accuracy, especially in fast or moving shooting conditions.</p> <p>The integration of artificial intelligence into the Sony A7CR's autofocus system is a significant advantage, allowing for quick and precise focusing. While specific details about autofocus performance were not fully disclosed in the sources reviewed, AI assistance suggests enhanced ability to track and lock focus on moving subjects, thus providing photographers with a powerful tool for capturing sharp images in various shooting scenarios.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-7.png" alt="A7CR Sony alpha" width="900" height="600" /></p> <h2>The Sony A7CR Viewfinder</h2> <h3>Electronic viewfinder, its coverage, and resolution.</h3> <p>The Sony A7CR is a notable addition to Sony's compact full-frame a7C series, delivering high-resolution capabilities in a compact package. One key component aiding these capabilities is its electronic viewfinder.</p> <h4>Electronic Viewfinder</h4> <p>The Sony Alpha 7CR is equipped with an electronic viewfinder (EVF) that allows photographers to see an accurate digital representation of the image to be captured. This is especially useful in low-light conditions or when color accuracy is vital. The EVF on the Sony A7CR is known for its high resolution and contrast, enabling users to see fine details and accurate colors before taking a shot.</p> <h4>Viewfinder Coverage</h4> <p>Viewfinder coverage is a crucial aspect of the photography experience. The Sony Alpha a7C R's viewfinder offers 100% coverage, meaning what you see in the viewfinder is exactly what will be captured in the final shot. This full coverage allows photographers to frame their shots precisely without worrying about cropped edges or unexpected elements in the frame.</p> <h4>Viewfinder Resolution</h4> <p>The viewfinder's resolution is also a vital aspect as it affects the clarity of the image seen through the viewfinder. The Sony A7CR's viewfinder boasts a resolution of approximately 2.36 million dots, which is high enough to provide a clear and detailed image. Moreover, the viewfinder uses XGA OLED technology, known for delivering excellent contrast and accurate color reproduction. The viewfinder's magnification is 0.70x, providing a broad view for composition and focusing.</p> <p>These features of the electronic viewfinder, combined with the high resolution and overall performance of the Sony A7CR camera, make this device a solid choice for professional photographers and serious enthusiasts looking to capture high-quality images.</p> <p class="ed__a-p ed__bdy__l"><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-8.png" alt="Sony alpha 7C R" width="900" height="600" /></p> <h2>Low-light performance of the Sony A7C R</h2> <h3>Low-light capabilities of the Sony Alpha 7CR, notably due to its ISO performance.</h3> <p>The Sony A7CR is a camera that especially excels in low-light conditions, a feat largely attributed to its ISO performance. With a basic ISO range from 100 to 32,000, it can produce clear and sharp images even in dimly lit environments.</p> <p>Furthermore, this ISO range can be extended from 50 to 102,400, offering additional flexibility for photographers. Another article mentions an even broader extended ISO range, from 50 to 204,800, making night and low-light shooting more convenient.</p> <p>The compact design of the Sony Alpha 7C R does not compromise its performance, thanks to its large full-frame sensor that ensures high resolution even in low light. In addition to its ISO capabilities, the Sony A7CR features 5-axis image stabilization, providing up to 7 stops of compensation when paired with a compatible lens, crucial for reducing motion blur in dimly lit conditions.</p> <h3>Explanation of the importance of low-light performance for indoor or evening photography.</h3> <p>Low-light performance is crucial for a wide range of photography scenarios, including indoor and evening photography. It allows capturing moments without relying on artificial lighting, which can alter the mood or simply be unavailable. In indoor spaces where lighting is often suboptimal, or during evening events with scarce natural light, a high-performing low-light camera like the Sony A7CR is essential.</p> <p>Low-light performance is also vital for professional photographers covering evening events or indoor photo sessions. It allows them to produce high-quality images without adding extra lighting equipment, which can be bulky and expensive.</p> <p>Moreover, low-light photography opens the door to increased creativity. It allows photographers to play with shadows and lights, capture mystical silhouettes, or scenes illuminated by candlelight or city lights. The possibilities are vast, and the Sony A7C R provides the necessary tool to fully explore them.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-3.png" alt="Photo exemple Sony A7CR" width="900" height="600" /></p> <h2>Sony Alpha 7CR Video Performance</h2> <h3>4K Video Capabilities</h3> <p>The Sony A7C R is a solid choice for videographers due to its impressive 4K video capabilities. It offers the ability to record 4K videos at up to 60 frames per second and also provides an option for oversampled 4K from an APS-C crop. This feature is useful for maintaining high resolution while allowing for creative cropping in post-production.</p> <p>Additionally, the A7CR supports 4K video recording in 10-bit 4:2:2 internally, ensuring ample latitude for color grading and post-processing. Advanced profiles such as S-Log3, HLG, and S-Cinetone are also supported, giving videographers a wide range of options to capture dynamic and cinematic imagery.</p> <h3>Sony A7CR Connectivity</h3> <p>The connectivity of the Sony A7CR encompasses a multitude of features, allowing photographers to stay connected and easily share their work. These advanced connectivity options meet the demands of modern photographers looking to streamline workflow while maintaining high production quality.</p> <h3>Various connectivity options, including wireless</h3> <p>The Sony A7CR offers multiple connectivity options, ensuring optimal flexibility. On the left side of the device, there are three access doors revealing the single SD card slot, compliant with UHS-I/II, a USB-C connector, a micro HDMI (Type-D) connector, as well as ports for a microphone and headphones. These doors are hinged, a wise design choice compared to flexible rubber options that might wear over time.</p> <p>Beyond these physical connections, the Sony Alpha 7C R also offers wireless connectivity options through the multifunctional interface on the device's top plate. It features WiFi and Bluetooth connectivity, with the latter providing the option to choose between 2.4GHz and 5GHz bands.</p> <h2><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-4.png" alt="Sony A7CR exemple" width="900" height="600" /></h2> <h2>Battery Life of the Sony A7CR</h2> <p>The Sony A7C R camera is powered by the Sony NP-FZ100 battery, known as one of the best on the market in terms of endurance. With this battery, the Sony Alpha a7CR can capture approximately 490 photos when used with the electronic viewfinder, and up to 560 photos with the LCD screen. The capacity of the NP-FZ100 battery is 2280mAh.</p> <h2> </h2> <h2>Our Opinion on the Sony A7CR</h2> <p>The high-resolution full-frame Sony A7C R hybrid camera proves to be a true revelation, merging cutting-edge capabilities in a compact and lightweight body from the C series. It is primarily designed for photographers seeking the ultimate in image quality and resolution without compromising portability and mobility.</p> <p>Its compact size doesn't intimidate portrait subjects, ensures street photographers discretion and agility, while landscape photographers benefit from carrying lighter equipment, adding more lenses or accessories to their bag.</p> <p>With a resolution of 61MP, the A7CR camera delivers rapid overall performance, ranging from a respectable 8 frames per second in continuous shooting, to responsiveness in image viewing and general usage. The body benefits from a thoughtful design, which is slim and lightweight, while offering a comfortable grip for handheld shooting, with a plethora of customizable camera controls. Sony's new menus are intuitive, offering familiar swipe navigation and advanced control over image settings, video adjustments, and AF.</p> <p>The Sony Alpha a7CR also introduces a new image quality selection, allowing memory space savings, increasing the buffer's image count, and introducing the new HEIF image format, for excellent compression without degradation.</p> <p>If you're considering joining the Sony ecosystem for your photographic practice, the A7CR might be the ideal camera to ensure the longevity of your images in terms of resolution, quality, and color accuracy.</p>

SOA7CRBLKFE35F14GMX2

5/ 5

<p>Drawing from the technical foundation of the <a title="Discover the Sony A7 IV" href="https://www.mczdirect.com/gb/sony-a7-iv/-sony-a7-iv-mirrorless-camera--9703.html"><strong>A7 Mark IV</strong></a> and its 33MP sensor, the A7C II now incorporates an artificial intelligence chip to enhance its autofocus. This upgrade could position it as the go-to tool for street photographers wanting to leverage Sony's advanced technology in a body weighing just over 500g.</p> <p>It took three years for the much-anticipated successor to the A7C to emerge: the A7C II, a full-frame hybrid camera that retains the essence of the C series. It stands out with its compact body, lightness, and an offset rangefinder-style viewfinder, in contrast to the central viewfinders of models like the A7 and A9.</p> <p>Launched in 2020, the A7C was designed based on the Alpha A7 III, inheriting its 24MP sensor. In this fall of 2023, the A7C II naturally draws from the more recent A7 IV, adopting its full-frame Exmor R 33MP sensor and the pair of processors that make up the Bionz XR unit. Thanks to this powerful setup, despite a nearly 50% increase in pixels, the camera maintains the same sensitivity range as its predecessor, the A7C (100-51,200 ISO, which can be extended from 50 to 204,800 ISO).</p> <h2> </h2> <h2><strong>WHAT WE LOVE ABOUT THE SONY A7C II:</strong></h2> <ul> <li>A second-generation compact mirrorless camera, enriched with numerous improvements, including a new 33 MP sensor and a fast processor.</li> <li>Benefits from Sony's flagship technologies, notably a dedicated AI processor for focusing, derived from the A7R V.</li> <li>A revamped design with better ergonomics due to new buttons, optimized handling, and a tiltable LCD touchscreen.</li> <li>Powerful hybrid features for creators: 4K video at 60 frames per second, fast burst at 10fps with AF/AE, and extended sensor AF coverage.</li> <li>Technological innovations for exceptional content quality, including LUT support, improved stabilization, and remarkable low-light performance.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-1.png" alt="Sony A7C II photo" width="900" height="600" /></p> <p class="ed__cntnr is--sw"> </p> <h2><strong>SONY A7C II MIRRORLESS CAMERA IN BRIEF</strong></h2> <p>Boasting a compact design with notable improvements both inside and out, the second generation of the Sony Alpha A7C II mirrorless offers content creators impressive capabilities in a highly portable format.</p> <p>This latest generation upgrade from Sony's compact C series of hybrid Alpha cameras incorporates a 33-megapixel full-frame back-illuminated Exmor R CMOS sensor, identical to the A7 IV. The A7C II is also equipped with the BIONZ XR processor from the same generation as flagship devices, offering processing speeds 8 times faster than the previous model.</p> <p>Alongside these core features is the powerful AI processing unit from the <a title="Discover the Sony A7R V" href="https://www.mczdirect.com/gb/sony-a7r-v/-sony-a7r-v-body-professional-camera--10878.html"><strong>Sony A7R V</strong></a>, which manages subject recognition and tracking more effectively and accurately. Other significant upgrades include improved in-body stabilization, achieving up to 7 stops, and continuous shooting at rates of up to 10 frames per second with AF/AE tracking.</p> <p>Filmmakers can record in various formats up to 4K 60p (Super 35) and full-frame 4K at 30p, in 4:2:2 10-bit. Preset aesthetic profiles are now available, with the S-Log and S-Cinetone profiles, as well as LUT support for comprehensive advanced video performance.</p> <p>The A7C II's body has also been refined by Sony, with enhanced ergonomics featuring a 0.7x magnification EVF, new front and rear dials, an S&amp;Q dial, and an improved grip for better handling.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-2.png" alt="Sony A7CII photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II MAIN FEATURES</strong><strong>:</strong></h2> <ul> <li>High-resolution full-frame performance in a compact body.</li> <li>Capture of high-quality 33MP images thanks to the BSI Exmor R CMOS sensor.</li> <li>Powered by Sony's premium BIONZ XR image processing engine.</li> <li>High sensitivity and wide dynamic range (ISO 100 - 51200).</li> <li>Accurate color reproduction and natural skin tones.</li> <li>Integrated 5-axis image stabilization up to 7.0 stops for handheld shooting.</li> <li>Real-time autofocus, AI-powered, for fast and accurate tracking. Burst mode up to 10fps with AF/AE tracking.</li> <li>Recognition of humans, animals, birds, insects, cars, trains, and planes.</li> <li>Precise focusing in lighting conditions as low as EV-4 in dedicated AF-S mode.</li> <li>High-density hybrid AF with 759 phase-detection points.</li> <li>Continuous manual focus in AF-C/AF-S modes and focus bracketing up to 299 images.</li> <li>4K video at 60fps in Super35 format with 10-bit 4:2:2 recording.</li> <li>4K video recording at 30fps in full frame with 7K oversampling and full pixel readout.</li> <li>S-Cinetone image profiles for cinematic results.</li> <li>Log mode recording with LUT monitoring and LUT import.</li> <li>Inherits the auto framing feature from the Sony ZV-E1.</li> <li>Focus breathing compensation, AF assistance, and focus map for professional video.</li> <li>Active stabilization activation when used with Sony lenses.</li> <li>Compact and lightweight camera with dust and moisture-resistant design.</li> </ul> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-3.png" alt="A7C II Sony Photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II KEY FEATURES:</strong></h2> <h3>Professional Image Quality</h3> <p>The full-frame mirrorless Alpha 7C II camera is designed for professional photography. Thanks to its new 33MP backlit Exmor R sensor and Bionz XR processor, it covers a wide range of subjects. This cutting-edge technology offers high sensitivity and a broad dynamic range (ISO 100-51200, expandable to ISO 50-204800 for still images).</p> <p>Compared to the Alpha 7C, it incorporates a 5-axis optical image stabilization providing a 7.0 stop advantage, for precise detection and control of vibrations.</p> <p>Furthermore, the Alpha 7C II offers enhanced color reproduction for a more accurate white balance in challenging lighting conditions.</p> <h3> </h3> <h3>Advanced Autofocus Technology</h3> <p>The Alpha 7C II features Sony's most advanced technology, including an AI-based subject recognition system for real-time autofocus. This processing unit has 759 phase-detection points, covering 94% of the frame, and operates down to EV-4, facilitating easy shooting in low-light conditions.</p> <p>Thanks to its AI-driven technology, the device can identify a wide variety of subjects, from insects to humans. It can even track a subject's gaze, ensuring continuous focus on the eyes. And with continuous shooting up to 10 fps with AF/AE tracking, you'll never miss that perfect moment.</p> <h3>High-definition Video</h3> <p>The Alpha 7C II excels not only in photography but also in 4K video, providing creators with the tools needed for top-tier storytelling. It allows recording in 4K 60P in Super35 format, 4K 30P with 7K full-frame oversampling, and offers a color depth of 10 bits with a 4:2:2 color sampling. It also supports XAVC S-I and XAVC HS formats.</p> <p>Sony also makes post-production easier with various color profiles and LUT support. Features like auto framing, active mode image stabilization, breathing compensation, and AF assist make the Alpha 7C II a preferred choice for hybrid videographers.</p> <h3>Intuitive Handling</h3> <p>Following the popularity of touch controls introduced with the ZV-E1, the Alpha 7C II incorporates an intuitive user interface reminiscent of smartphone simplicity. Besides touch shooting, focusing, and tracking, you can also navigate the menu with a simple touch.</p> <p>Sony has also included an enhanced tilt screen, an XGA OLED viewfinder, and an additional front dial for a seamless user experience. Its compact design, improved grip, and resistance to dust and moisture make this device the ideal choice for photographers on the go.</p> <h3>Stay Connected</h3> <p>The Alpha 7C II offers multiple options to connect, create, and share your content. In terms of wireless connections, it integrates Wi-Fi and Bluetooth. It is compatible with the Creator's Cloud platform for collaborative production, file transfers, and remote control.</p> <p>Among the wired connections, there is a USB-C port, a micro HDMI port, a 3.5mm jack, and a multi-interface shoe for simplified connectivity with various accessories.</p> <h2> </h2> <h2>What is the difference between the Sony Alpha 7C and the Alpha 7CII?</h2> <p>The Alpha 7CII is a next-generation camera offering significant upgrades, reflecting the best of Sony's technology. While the Alpha 7C was equipped with a 24.2 MP sensor and a BIONZ X processor, the Alpha 7CII features a 33 MP sensor and an enhanced BIONZ XR processor.</p> <p>The Alpha 7CII also benefits from an increased stabilizer advantage, moving from 5.0 stops to 7.0 stops, AI-based subject detection, an expanded range of video features, and improved ergonomics.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-4.png" alt="Sony alpha a7C II photo" width="900" height="600" /></p> <h2><strong>Sony A7C II vs Sony A7C</strong></h2> <p>The new Sony A7C II showcases significant improvements over the original A7C in key areas such as resolution, processing power, autofocus, and video capabilities. It features a superior 33MP sensor, compared to the previous A7C's 24MP sensor, delivering more detailed images and larger print capabilities. The A7C II also integrates a faster BIONZ XR processor and a dedicated AI unit for advanced subject tracking and recognition, surpassing the earlier model. The autofocus is enhanced with 759 phase-detection points and reliable eye and subject tracking for both humans and animals.</p> <p>In terms of video, the A7C II offers oversampled 4K 30p, 4K 60p in Super 35mm, and 1080p slow motion at 120fps, outclassing the A7C's 4K 30p. With these improvements in image quality, performance, and intelligent features, the A7C II presents marked advancements in both photo and video over its predecessor. However, it still retains the same compact, lightweight, and weather-resistant body, ideal for versatile videographers and photographers on the move.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A7CR</strong></h2> <p>The Sony A7C II and <a title="Discover the Sony A7CR" href="https://www.mczdirect.com/gb/sony-a7cr/-sony-a7cr-body-black--11949.html"><strong>A7CR</strong></a> are two powerful and compact options among Sony's growing lineup of full-frame mirrorless cameras. The A7C II delivers optimal resolution with its 33MP sensor, whereas the A7CR stands out with a more robust 61MP sensor. The latter is particularly advantageous for demanding applications like landscape, architecture, or product photography where detail precision is paramount.</p> <p>Both models benefit from 5-axis stabilization, fast BIONZ XR processors, and dedicated AI tracking. In terms of ergonomics, the A7CR adopts the intuitive touch interface first introduced on the A7C II. The A7CR also has a slight edge in speed with 8fps continuous shooting versus the A7C II's 10fps.</p> <p>Their video capabilities are very similar, offering 4K at 60fps for both models. However, the A7CR differentiates itself with a redesigned grip and design optimized for portability. For photographers seeking exceptional image quality in a very compact form, both cameras impress, with the A7CR leaning more towards maximum photo resolution.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A7IV</strong></h2> <p>Both the Sony A7C II and Sony A7IV are full-frame mirrorless cameras, but they cater to distinct needs. The A7C II features a 33MP sensor, 7-axis image stabilization, and a compact design, making it perfect for leisure or travel photography. It also supports 4K video at 60fps.</p> <p>On the other hand, the A7IV is typically more robust and geared towards professionals, offering advanced features often at a higher price point. Both have comprehensive autofocus systems, but the A7C II boasts 759 focus points, unlike the A7IV. Your choice between the two will likely hinge on your specific requirements: the A7C II for its portability and the A7IV for professional use.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A6700</strong></h2> <p>The full-frame Sony A7C II and the APS-C format <a title="Discover the Sony A6700" href="https://www.mczdirect.com/gb/sony-alpha-6700/-sony-alpha-6700-body--11611.html"><strong>Sony A6700</strong></a> are two compact and potent options from Sony's mirrorless lineup. The A7C II offers peak resolution with a 33MP sensor, while the A6700 features a 26MP APS-C sensor capable of delivering oversampled 4K 60p video. Both models benefit from the fast BIONZ XR processors, but the alpha A7C II stands out with a dedicated AI processor for advanced real-time eye, face, and body tracking.</p> <p>The A6700 offers 5-axis stabilization and slightly faster burst shooting at 11 frames per second, compared to the A7C II's 10fps. In summary, both cameras deliver professional-grade performance and features in compact, weather-sealed bodies, perfect for versatile photographers and videographers. The A7C II leans more towards high-resolution shots while the A6700 stands out for its high-speed stabilized shooting and 4K video capabilities.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-5.png" alt="Sony alpha 7c II photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II REVIEW</strong></h2> <p>There's never been a more opportune time to delve into visual storytelling thanks to devices like the Sony A7C II. This model offers content creators advanced hybrid capabilities. It incorporates the technology of Sony's high-end devices within a compact, portable body, benefiting from both internal and aesthetic enhancements.</p> <p>A high-resolution 33MP CMOS sensor is paired with Sony's swift BIONZ XR processor, and these key components are bolstered by the now renowned AI processor, managing subject recognition and AF tracking. These combinations unlock new possibilities in photography and video, delivering faster overall performance, improved image quality, and optimized autofocus.</p> <p>This black version of the A7C II is joined by a silver variant, as well as a new ultra-high-resolution A7CR in both black and silver. The choice between these models will depend on your content style: the R version leans more towards photography, while the standard A7R II is a thoroughbred hybrid camera, excelling in both video and photography.</p> <p>Turning back to the Sony A7C II, it provides much more than just technological advancements. Many new features await discovery, aiding in the creation of compelling content, such as enhanced 5-axis stabilization and software functionalities like automatic framing, active stabilization, and breathing compensation, to name just a few.</p> <p>All these enhancements and many more make this device a comprehensive and high-performing camera, ready to elevate your content and open new horizons for your visual narratives.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-6.png" alt="Alpha a7c II exemple photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II FAQ</strong></h2> <h3>Does the Sony A7C II have image stabilization?</h3> <p>Yes, the A7C II is equipped with 5-axis image stabilization that offers up to 7 stops of compensation for sharp handheld shots.</p> <h3>What are the video capabilities of the A7C II?</h3> <p>The A7C II can shoot in 4K up to 30 fps with full pixel readout in Super 35mm format. It is also capable of recording videos in Full HD at rates up to 120 fps for smooth slow motion.</p> <h3>How does the autofocus system of the A7C II perform?</h3> <p>With 759 phase-detection AF points covering 94% of the image area, the A7C II offers excellent autofocus capabilities. It also has advanced subject tracking powered by AI.</p> <h3>What battery life can I expect from the Alpha A7C II?</h3> <p>Sony rates the battery life of the A7C II at about 540 shots using the rear LCD and 440 shots with the EVF, based on CIPA standards. These figures may vary depending on shooting conditions.</p> <h3>Does the A7C II have a fully articulating rear screen?</h3> <p>Yes, the A7C II's 3-inch touchscreen LCD is fully articulating, allowing for flexible viewing angles during shooting or playback.</p> <h3>Is the A7C II weather-sealed?</h3> <p>Yes, its magnesium alloy body is dust and moisture-resistant, making the A7C II suitable for outdoor use in various conditions.</p> <h3>How does the A7C II connect to smartphones or computers?</h3> <p>The A7C II features WiFi, Bluetooth, and USB-C connectivity for wireless or wired image transfer and remote control functions.</p> <h3>What types of memory cards are compatible with the A7C II?</h3> <p>The A7C II has a slot for UHS-II SD card compatible with SD, SDHC, SDXC, Memory Stick PRO Duo, and Memory Stick PRO-HG Duo cards.</p> <h3>Is the A7C II full-frame?</h3> <p>Yes, the A7C II features a full-frame sensor, not an APS-C, offering high resolution with shallow depth of field capabilities.</p> <h3>How compact is the Sony A7C II?</h3> <p>The A7C II weighs only 509g and has dimensions of 124 x 71 x 60mm, making it very compact and lightweight for a full-frame camera. It's easy to carry.</p> <h3>Is the Sony A7C II worth the purchase?</h3> <p>With its versatile hybrid features, exceptional image quality, and compact design, the A7C II offers great value for enthusiasts and professionals looking for advanced capabilities in a portable body.</p> <h3>How much does the Sony A7C II cost?</h3> <p>Prices may vary based on availability, but the A7C II body should be available at the best prices on our website. Kits including lenses may cost more.</p> <h3>What is the resolution of the Sony A7C II?</h3> <p>The A7C II is equipped with a 33-megapixel full-frame sensor, delivering high-resolution images.</p> <h3>How many frames per second can the Sony A7C II shoot?</h3> <p>The A7C II can shoot bursts of up to 10 fps with autofocus and auto exposure enabled, making it ideal for action shots.</p> <p> </p>

SOA7CIIBLKFE35F14GMX2

5/ 5

<p>After 5 years of service, the <strong>Sony Alpha 7S III (A7S III)</strong> full-frame mirrorless camera takes the place of its predecessor. It specializes in video and strives to make a name for itself in this field by offering 4K UHD at 120 fps and a novel viewfinder.</p> <p>The Alpha 7S II (A7S II) blew out its fifth candle before being replaced by the Alpha 7S III (A7S III). Anonymous sources finally got it right by announcing the renewal of Sony's dedicated video camera, after several rumors and quite a few false ones. The Alpha 7S III (A7S III) comes with features that were introduced in the <a title="Discover the Sony A7R IV" href="https://www.mczdirect.com/gb/sony-alpha-7r-iv/-sony-alpha-7r-iv-body-2-years-warranty--5293.html"><strong>A7R IV</strong></a> in 2019.</p> <p>The <strong>Sony Alpha 7S III (A7S III)</strong> improves on the original without going overboard. While Sony claims to have "changed everything" from the processor to the sensor, many elements are comparable. The 12.1-megapixel full-frame sensor is still there, as is a maximum ISO 409,600 for stills.4K UHD is now the standard recording format, and 8K is off the table.</p> <p>Sony is skipping high definition, unlike Canon, which now offers 8K with its new 24x36 hybrid, the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>EOS R5</strong></a>. In the fall of 2019, it was Panasonic that offered a Lumix S1H in 35mm format. The latter's sensor can reach 6K thanks to its huge cooling system, which faces demanding productions despite its 35mm format.</p> <p>Sony, on the other hand, is launching the Alpha 7S III (A7s III) in an aggressive frame with no intention of stopping. If the definition of the sensor is restricted, Sony claims several advantages in return.</p> <p>The A7S III uses the Sony VG-C4EM grip dedicated to <a title="Discover the Sony A1" href="https://www.mczdirect.com/gb/sony-a1/-sony-a1--8286.html"><strong>Sony A1 (A1)</strong></a>, <a title="Discover the Sony A7 IV" href="https://www.mczdirect.com/gb/sony-a7-iv/-sony-a7-iv-mirrorless-camera--9703.html"><strong>A7 IV (A7IV)</strong></a>, A7R IV (A7RIV) and <a title="Discover the Sony A9 II" href="https://www.mczdirect.com/gb/sony-alpha-9-ii/-sony-alpha-a9-ii-body-2-years-warranty--5760.html"><strong>A9 II (A9II)</strong></a> mirrorless cameras. The grip can accept one or two NP-FZ100 batteries and also acts as a battery charger when connected to the camera via the body's USB port.</p> <p>Noise and low-light handling should be excellent; due to the increased pixel readout speed, rolling shutter is limited.</p> <p>Also, with <strong>4K UHD resolution</strong> reaching 600 Mbps or 120 frames per second, eye and face tracking autofocus is included. Sony also has another ace up its sleeve: a 9.44 million-dot electronic viewfinder !</p> <h2><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-echantillon.jpg" alt="Photo test with the Sony A7S III" width="900" height="600" /></h2> <p> </p> <h2 class="p1"><strong>WHAT ARE THE MAIN FEATURES OF THE SONY A7S III HYBRID CAMERA?</strong></h2> <p>The <strong>Sony A7S III</strong> is a high-end mirrorless camera that offers many advanced features and capabilities in a compact, lightweight body. Among the A7S III's top features, here are the top 10:</p> <ul style="list-style-type:circle;"> <li>Beautiful 4K video at 120p in 10-bit 4:2:2 internal for unlimited creative possibilities without overheating.</li> <li>Premium image quality with native ISO 80-102,400, expandable to ISO 40-409,600, for optimal low-light performance when shooting video or stills.</li> <li>Increased dynamic range of 15+ stops, bringing out details even in high contrast scenes.</li> <li>The all-new 12.1MP full-frame back-illuminated Exmor R sensor is combined with the powerful BIONZ XR image processor for exceptional performance and speed.</li> <li>Faster, more accurate video autofocus with Hybrid AF, featuring 759 phase-detection AF points, 92% coverage and enhanced real-time eye AF.</li> <li>New XAVC-HS (H.265) and XAVC-S-I (All-I) codecs, 16-bit RAW data output, S-Log profile.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with new active mode.</li> <li>New touch menu system, variable angle display and 9.44 million dot OLED Tru Finder.</li> <li>Dual card slot compatible with high speed CFexpress Type A/ UHS-II card.</li> <li>Improved connectivity with 5GHZ wifi connection and full-size HDMI port.</li> </ul> <p>The new Sony Alpha 7S III is a lightweight camera that goes beyond expectations. The imaging strengths are supported by a few changes in the physical design, including an LCD screen with a side-aperture joint for better image quality as well as an impressive 9.44m dot OLED electronic viewfinder!</p> <p>Not only does this camera have two slots to store your files on CFexpress Type A or SD UHS II memory cards, but it also promotes heat dissipation so you can shoot continuously without worrying about slow performance due to slow storage speeds, as other models can experience before their buffer fills up completely.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-de-photo.jpg" alt="Portrait photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY A7S III MIRRORLESS CAMERA:</strong></h2> <ul> <li>Stunning 4K video at 120p in 4:2:2 10-bit for <strong>unlimited creative possibilities</strong> without overheating.</li> <li>Outstanding image quality with native ISO 80-102,400, expandable to ISO 40-409,600 for optimal low-light performance.</li> <li>The all-new Exmor R sensor, combined with the powerful BIONZ XR image processor, delivers exceptional performance and speed.</li> <li>More precise autofocus in both stills and video with 759 phase-detection AF points to capture every movement.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with a new active mode for crisp videos and photos.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-photo.jpg" alt="Food photography with the Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>12.1 MP EXMOR RS BSI CMOS SENSOR AND BIONZ XR IMAGE PROCESSOR</strong></h2> <p>Sony has introduced its latest full frame mirrorless camera, the Sony alpha 7s III. With an impressive 12MP sensor and a redesigned Exmor RS back-illuminated design for improved clarity and noise reduction at high sensitivities up to ISO 102400, this new model is sure to be another hit from one of Japan's electronics leaders!</p> <p>The Sony A7S III ( A7S3 ) is an <strong>incredible camera</strong> that will take your photography to the next level.</p> <p>Not only does it have a faster sensor than its predecessor, but with improved BIONZ XR processing power and a reduced rolling shutter of 3x or 8x faster to turn information into images - this Sony body can shoot at 10 fps continuously for 1000 uncompressed raw files.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-essai-photo.jpg" alt="Example of a photo taken with the Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>4K 120P UHD VIDEO, 10-BIT 4:2:2 INTERNAL RECORDING ON THE SONY ALPHA 7S III</strong></h2> <p>Filming in 4K UHD with frame rates up to 120p is possible and easy.</p> <p>You can also record using full 1:1 pixel playback with no binning, as well as 10-bit sampling for even more tonality on your recordings or flexibility in post-production when shooting externally via the HDMI A port in 16-bit raw HQ video quality.</p> <p>The <strong>Sony Alpha 7S3</strong> is a mirrorless camera that offers both high quality and low bit rate coding. The first codec developed for this model was XAVC SS, which uses HEVC/H.265 to retain more detail at smaller sizes while providing good performance when shooting video at bit rates up to 600 Mb/s!</p> <p>In addition, two other types have been created: One, XavcHS, is an intra-frame format capable of capturing amazing footage even on low-power devices; the other, called S-I, works best with higher capacity storage media such as SSDs or hard drives.</p> <p>Sony's new A7S III ( A7S3 ) is an incredible mirrorless camera that shoots at 120 frames per second (fps) and offers 4x slow motion video recording capabilities.</p> <p>This means you can record high-quality, slow-motion footage of your favorite moment with friends or family, then edit it in 30p at incredible speeds!</p> <p>Also, if there are gaps between moments when capturing things on the fly, such as driving through a beautiful landscape, this option gives us enough time to not miss anything by cutting what was being recorded just before something naturally happens without any interruption to the shoot, allowing for smoother cuts when putting a piece together after editing.</p> <p>The Sony 7 S III is a mirrorless camera that can record in the <strong>highest quality video format</strong>, 4K. It also has <strong>no time limit for recording</strong> and will never shut down while you're working on a long project, nor will it take note of any overheating!</p> <p>The Sony Alpha 7S3 is a reasonably priced, customizable digital <strong>camera for professionals</strong> who want to take their digital photography to the next level.</p> <p>With extensive controls for color, gamma levels as well as black level, this camera gives users the flexibility they need when it comes to capturing footage on set or in nature without compromising quality!</p> <p>S-Cinetone offers healthy skin tones with distinct colors that match those seen on professional film cameras like VENICE.</p> <p>So you can be sure your work will always look hot - even if it's being filmed by someone else's pointy object.</p> <p>The new Sony Alpha 7S III is the best camera in the Sony lineup.</p> <p>It offers a color profile that produces natural midtones and soft colors. It also has well controlled highlights so you can enjoy all that S-Log2 gives to your video signal while being able to produce high quality footage even after post production with REC709 or Log C gamma curves if needed.</p> <p>The Sony A7S III is the world's most advanced video production camera. It gives professional filmmakers and photographers the tools to produce movies that were previously impossible.</p> <p>This revolutionary Sony alpha body can record in the traditional Log Gamma (HLG) format as well as in the BT2020 color space that offers an extended dynamic range of over 15 stops to capture every detail from dark shadows to highlights without any skips or gaps, thanks to its wide 6-axis stabilization system that gives you true cinematic videography capabilities, even when you're mounting telescopes !</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-photo-echantillon.jpg" alt="Photoshoot with the Sony A7S III mirrorless camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>FAST MIRRORLESS AF SYSTEM</strong></h2> <p>The Sony Alpha 7S3 is the latest and greatest mirrorless camera from Japan's favorite brand. Featuring a fast Hyper-Z AF system, this Sony alpha body has 759 phase detection points that can focus on anything in less than 2 seconds with incredible accuracy, even if you're shooting video or stills using up to 6 EV of sensitivity.</p> <p>The Sony A7S III is a camera that can track moving subjects and has AI-based tracking, making it perfect for action photography.</p> <p>It also features real-time eye autofocus, so you don't have to worry about missing the shot when shooting portraits of humans or animals.</p> <p>The Sony Alpha A7S III is a game changer for anyone looking to take their photography to the next level.</p> <p>This full-frame mirrorless camera features an incredible sensor and the latest technologies that will allow you to focus faster and easier than ever.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-essai.jpg" alt="Photo test with the Sony alpha 7S 3" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>5-AXIS STEADYSHOT INSIDE IMAGE STABILIZATION IN SONY MIRRORLESS CAMERAS</strong></h2> <p>The Sony A7S III is an impressive camera! It has a 5.5-stage stabilization system, which allows you to take pictures without worrying about them being blurred due to shaking and to shoot handheld photos or videos using suitable lenses, such as telephoto lenses for wildlife photography.</p> <p>The Sony A7SIII ( A7S3 ) offers a variety of features that make this camera perfect for any photographer. You can use it to <strong>shoot landscapes</strong>, macros, and high-magnification events, such as concerts or wildlife photos, without worrying about stability issues, especially because you can always rely on the 5-axis, even when using third-party lenses with built-in stabilization features.</p> <p>The Sony A7S III is the latest in a line of <strong>high-quality professional cameras</strong>. It features an active IS mode that allows for even smoother footage right out of the box, with additional stabilization methods for videographers who need it most!</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-7-s-III-photo-essai.jpg" alt="Sony A7S III test foodphotography" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY BODY DESIGN AND CONNECTIVITY</strong></h2> <p>The Sony Alpha 7S III (A7SIII) is a camera with an impressive Tru-Finder QXGA OLED viewfinder with a high resolution of 9.44 million dots and 0.9x magnification for exceptionally clear, crisp eye-level viewing from anywhere in the frame, anytime!</p> <p>This viewfinder also features dedicated high-quality 120 fps settings to make it easy to render motion for both you and the captured images, thanks to its physical design.</p> <p>Its long 25mm eyepieces offer a 41° angle of view, giving it a wider perspective while providing clearer images than most traditional cameras today, without sacrificing too much detail or clarity when zooming in on particular areas of each shot, which is especially great if they're right next to each other.</p> <p>The Sony 7 S III is a camera specifically designed for videographers, with features that make it easy and comfortable to use for self-recording.</p> <p>The side-opening LCD screen allows you to work high or low without having to let go of the wheel when working on location; it also has a front-facing hinged position, perfect for vlogging or other self-recording needs!</p> <p>This touchscreen feature makes navigating settings very intuitive, so they are quickly accessible by touch, instead of fumbling around trying to figure out the menus in general terms.</p> <p>The Sony A7SIII is one of the top cameras for those who still want to use cards. It has a dual CFexpress Type A or SD memory card slot and can be configured to suit your needs in terms of files saved, so you can have plenty of storage space without worrying about running out at any time!</p> <p>Like all good things, there are also drawbacks; remember that unless both slots were designed specifically for high-speed transfers (U HS II), only standard formats will work here - so make sure that's what matters most before you buy this baby ;)</p> <p>For those who like to get creative with their video shooting, the Sony Alpha 7S3 has a more intuitive menu system and improved features. For example, it's easier for you to set up different workflows or select settings that go perfectly with the video recording mode, but also with on-board photography!</p> <p>Sony's latest A7SIII is a beautifully designed camera that will last for years of shooting. Its magnesium alloy chassis provides rigidity, durability and stability while remaining lightweight thanks to improvements in its lens mount design. It also offers more comfort with a flexible grip at any angle.</p> <p>The Sony 7 S III is weather sealed to protect it from the rigors of harsh conditions. The battery cover and terminal covers are also sealed, ensuring that your camera can withstand whatever Mother Nature throws at it!</p> <p>The Sony Alpha 7S III ( A7S3 ) is a game changer in video production. It features high capacity NP-FZ100 rechargeable lithium-ion batteries that provide up to 510 shots and 80 minutes of recording time per charge, whether you're using the viewfinder or the rear LCD screen, making this camera perfect for any type of shooting!</p> <p>The Sony 7 S III mirrorless feature a full-size HDMI port, which is ideal for connecting to external recorders.</p> <p>The Sony A7S 3 is a camera with 3.5mm external headphone and microphone ports, which allows for better control of audio recording when using compatible equipment such as wireless headsets or shotgun mics.</p> <p>The Sony A7SIII from Sony is an excellent mirrorless digital camera for those who want the best of both worlds. It can be used with a shotgun mic or an XLR input mic, and it offers clearer recording sound because it sends digital signals instead of analog.</p> <p>The Sony Alpha 7S III is a camera with built-in Wi-Fi, which allows you to connect wirelessly and share images directly from the camera. This feature also allows you to remotely control your shots, which is perfect when you want instant review.</p> <p>The Sony A7S III mirrorless camera offer three different connectivity options, including two USB Type-C ports that can be paired with an optional Ethernet wired LAN adapter for 1000BASE-T speed Internet access or remote shooting.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-essai.jpg" alt="Shooting with the new Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ON THE SONY A7S III CAMERA</strong></h2> <p>The Sony a7S III is the <strong>ultimate professional video camera</strong>. It is packed with features and its performance has been designed to meet your needs as an aspiring videographer or photographer looking for the latest technology in this field.</p> <p>The Sony A7S III is a complete camera, perfect for professional content creators. The body has been ergonomically designed with a better grip, a fully articulated LCD screen and waterproofing capabilities to provide you with high quality images or videos, no matter what type of production!</p> <p>With the addition of color profiles as well as new sensor and processor components included in this hybrid tool, there's not much else to do when you have access to these tools at your disposal, giving users total control over their final product without sacrificing anything along the way.</p> <p>The new Sony Alpha 7S III is an impressive mirrorless digital camera with a long list of upgrades.</p> <p>Users can enjoy faster data recording, better image stability and CF Express card compatibility thanks to its many renovations.</p> <p>With the Sony A7 S III, you can enjoy smoother videos and sharper images thanks to the sensor shift technology and anti-shake stabilization.</p> <p>This Sony camera also features intelligent active video cropping to bring your content into focus no matter where it is on the screen.</p> <p>The Sony A7S III is a camera designed <strong>for professional content creators</strong> looking to get the most out of their skills. It features 759 phase detection AF points with 90% coverage, Eye autofocus that can track humans or animals, and real-time video tracking, making it easier than ever to focus while shooting!</p> <p>Whether you're an enthusiast trying to capture something on film through creativity alone - or someone at the top of their game wanting nothing more than perfection in every image captured - we know this latest advancement will be a new love when used professionally.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-exemple.jpg" alt="example of photoshoot with Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>IS THE SONY ALPHA 7S III A PROFESSIONAL CAMERA?</strong></h2> <p>The Sony a7S III is a full frame mirrorless camera that was released in July 2020. The camera is aimed at professional photographers and videographers who need a high quality camera for stills and video.</p> <p>The a7S III has a 12.1-megapixel sensor and can record 4K video at up to 120 frames per second. It also has 5-axis image stabilization and an extended ISO range of 100 to 102400.</p> <p>In terms of build quality, the a7S III is made of magnesium alloy and is weather sealed to protect it from dust and moisture. The camera also has a large, high-resolution touchscreen and two SD card slots.</p> <p>Overall, the Sony a7S III is a great choice for professional photographers and videographers who need a high-quality camera and camcorder.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s3-exemple-phto.jpg" alt="Macro photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHICH BATTERY GRIP WORKS WITH THE SONY A7S III?</strong></h2> <p>The Sony VG-C4EM vertical grip is an optional accessory that can be added to the Sony A7S III camera.</p> <p>It allows for more comfortable shooting in a vertical orientation and also provides an additional battery, increasing the camera's shooting performance.</p> <p>The grip is made of durable magnesium alloy and is resistant to dust and moisture, making it ideal for use in harsh environments. It also features a built-in shutter release, AF-ON button, AE lock button and multi-selector joystick for easy operation.</p> <p>With its rugged construction and convenient controls, the Sony VG-C4EM vertical grip is an ideal choice for photographers who want to get the most out of their Sony A7S III camera.</p> <p class="p1"><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s-3-exemple-phto.jpg" alt="Photo shoot with the Sony alpha 7S III" width="900" height="600" /></p> <p class="p1"> </p> <h2 class="p1"><strong>HOW LONG CAN IT FILM?</strong></h2> <p>The Sony A7s III is a powerful and versatile digital camera that offers many features to amateur and professional photographers.</p> <p>One of the most impressive features of the A7s III is its video recording capability. With no limit on recording time, the A7s III allows users to capture high-quality video footage for an unlimited amount of time.</p> <p>This makes it an ideal camera for event photographers and videographers who need to capture long-lasting events, such as weddings or concerts.</p> <p>In addition, the A7s III's 4K video resolution ensures that users will be able to produce high-quality video that can be enjoyed on a variety of devices.</p> <p>Whether you're a professional videographer or an amateur photographer, the Sony A7s III is a great choice for anyone who wants to capture beautiful video.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s3-exemple-photo.jpg" alt="Wildlife photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WILL BE THE PERFORMANCES OF THIS DEVICE IN ASTROPHOTOGRAPHY?</strong></h2> <p>The Sony A7SIII is an excellent choice for astrophotography thanks to its exceptional low-light performance.</p> <p>With its 12.1 megapixel sensor, it is capable of capturing a large amount of detail and producing stunning images.</p> <p>However, due to its lower megapixel count, users may feel limited to smaller prints or reduced results when cropping.</p> <p>Ultimately, it all depends on how you shoot and what you want the end result to be.</p> <p>For example, if you want to make large prints or crop your photos, you might consider a camera with a higher megapixel count.</p> <p>On the other hand, if you're content with small prints or don't plan to crop your images, the Sony A7SIII will produce stunning results that you'll be proud to display.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s3-essai-photo.jpg" alt="Sony a7S III rear view" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>HOW DOES THIS CAMERA'S LOW-LIGHT PERFORMANCE COMPARE TO THE A6600 AND A7III?</strong></h2> <p>Low light photography has always been a bit of a challenge, but with the advent of new technologies, it has become easier to achieve excellent results even in very low light conditions.</p> <p>The Sony A7S III is a camera specifically designed for low light photography, and it excels in this area thanks to its large photosites and low pixel count.</p> <p>In fact, the larger pixels and lower signal-to-noise ratio allow the A7S III to capture more detail in low-light scenarios than other cameras.</p> <p>This makes it an ideal choice for photographers who want to be able to shoot in any lighting condition.</p> <p>Whether you're shooting a wedding in a dimly lit church or trying to capture the night sky, the A7S III will help you get the best results possible.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7-s-3-essai-photo.jpg" alt="Sony alpha 7S III, view of the control buttons" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>3 REASONS TO BUY THE SONY A7S III CAMERA</strong></h2> <p>The Sony Alpha 7S III is a professional mirrorless camera that offers excellent image quality, 4K video recording and fast autofocus. It's one of the most popular cameras on the market, and it's easy to see why. Here are three reasons to buy the Sony A7S III camera:</p> <p>1. Image Quality. The Sony A7S III produces stunning images, thanks to its full-frame sensor and advanced image processing.</p> <p>2. 4K video recording. The Sony A7S III can record 4K video at up to 60 frames per second for smooth, detailed footage.</p> <p>3. Fast autofocus. The Sony A7S III features advanced autofocus technology that makes it easy to track moving subjects.</p> <p>If you're looking for a high-end camera with excellent image quality, 4K video recording and fast autofocus, the Sony A7S III is a great option.</p>

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<p>The Alpha 7 III (A7 III) is being replaced by the Alpha 7 IV (A7 IV) after more than 3 years of outstanding and trustworthy performance. Among the changes, the sensor has been upgraded, while several photo and video capabilities have been improved.</p> <p>Photographers have been waiting for this camera (photo video) for a long time, and it is finally here. The Sony Alpha 7 IV (A7 IV) is the long-awaited sequel to the popular Sony Alpha 7 III and features an updated spec sheet.</p> <p>On the program: a dual Bionz XR processor, a new 33 megapixel sensor, a revamped autofocus module with artificial intelligence, and a strengthened video component with 4:2:2 10-bit internal recording</p> <p>The competition is readying its weapons in the opposite corner, where the Alpha 7 IV (A7 IV) and the opposition are battling it out.</p> <p>The <a title="Discover the Canon EOS R6" href="https://www.mczdirect.com/gb/canon-eos-r6/-canon-eos-r6-body-2-years-warranty--6396.html"><strong>EOS R6</strong></a> is an example at Canon, while Nikon has introduced the <a title="Discover the Nikon Z6 II" href="https://www.mczdirect.com/gb/nikon-z-6ii/-nikon-z6-ii-body--8281.html"><strong>Z6 II</strong></a> and the Z6 first. Panasonic's Lumix S1 and Lumix S5 are also strong prospects.</p> <p>It is difficult to find a direct equivalent of the Alpha 7 IV (A7 IV) among small APS-C or micro 4/3 sensors.</p> <p>However, we can mention the Fujifilm XT4, the Olympus OMD EM1 Mark III or the Lumix GH6 as alternatives.</p> <p>The Sony a7 IV digital camera sets the standard for modern <strong>full frame cameras</strong>.</p> <p>Its superb 33MP still image quality, 4K 60p video capture, improved ergonomics and lightning-fast sharing features make it <strong>ideal for today's photographers and filmmakers</strong>.</p> <p>With a focus on versatility and performance, the Sony a7 IV is sure to impress anyone who picks it up.</p> <p>Sony has once again raised the bar for what a full-frame camera can be, and the Sony a7 IV is sure to be a hit with professionals and enthusiasts alike.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a-7-iv-photo-exemple.jpg" alt="Photo test with the Sony A7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>INTRODUCING THE SONY A7 IV: A NEW STANDARD IN FULL-FRAME CAMERAS</strong></h2> <p>Sony has just announced the latest addition to its Sony a7 line of full-frame cameras, the Sony a7 IV.</p> <p>The Sony a7 4 is a major evolution of its predecessor, the Sony a7 III, and sets a new standard for full frame cameras.</p> <p>The Sony alpha7 IV is packed with features that serious photographers will love, including a new 33-megapixel sensor, in-body 5-axis stabilization, 4K video recording, and more.</p> <p>With its fast autofocus system and powerful image processing capabilities, the Sony a7 IV is sure to appeal to professional photographers and enthusiasts alike.</p> <p>Sony has once again raised the bar for what a full-frame camera can be.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a7-iv-photo-exemple.jpg" alt="sony a7iv photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: VERSATILE AND POWERFUL</strong></h2> <p>The Sony a7 4 is a versatile and <strong>powerful full-frame camera</strong> that will appeal to a wide range of photographers.</p> <p>With its new 33 megapixel sensor, built-in 5-axis stabilization, 4K video recording and fast autofocus system, the Sony a7 IV is capable of capturing stunning photos and videos.</p> <p>Whether you're a professional photographer or an enthusiastic amateur, the Sony alpha7 IV is sure to impress.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a-7-4-photo-exemple.jpg" alt="example of photo taken with the Sony alpha 7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: A STEP FORWARD FROM THE SONY A7 III</strong></h2> <p>Sony's a7 IV is the latest revision of its popular a7 mirrorless camera line.</p> <p>The a7 4 features several improvements over its predecessor, the a7 III, including a new sensor design, an updated autofocus system and 4K video recording.</p> <p>Perhaps the most significant change is the new sensor design, which Sony says improves image quality and low-light performance.</p> <p>The updated autofocus system includes eye tracking for stills and video, as well as improved subject tracking.4K video recording is now available at up to 60 frames per second, with full-frame oversampling for better image quality.</p> <p>Sony has also included HLG (hybrid log gamma) support for HDR video playback on compatible TVs.</p> <p>Overall, the Sony a7 IV is a minor but significant upgrade over the previous model and should appeal to anyone looking for a <strong>high-quality mirrorless camera</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-alpha-7-4-photo-exemple.jpg" alt="Sony A7 IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: PERFECT FOR PROFESSIONAL PHOTOGRAPHERS</strong></h2> <p>The Sony A7 IV is a high-end camera that is <strong>perfect for professional photographers</strong>.</p> <p>It has a full-frame sensor, which makes it ideal for capturing detailed images. The camera also has 4K video recording capabilities, making it perfect for filmmakers.</p> <p>In addition, the Sony Alpha7 IV features a 5-axis image stabilization system, which helps reduce blur and shake when shooting video or taking photos.</p> <p>The Sony A7 4 is a great camera for anyone who wants <strong>to take stunning photos</strong> or videos.</p> <p>It's well worth the price and will take your photography to the next level.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-alpha-7-4-photo-exemple.jpg" alt="Sony a7iv photography example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: AN EXCELLENT CHOICE FOR ENTHUSIASTS</strong></h2> <p>The Sony a7 IV is an excellent choice for photography enthusiasts.</p> <p>It is a full-frame camera with 33 megapixel resolution and Sony's latest generation BIONZ X image processor.</p> <p>The camera also features 5-axis in-camera stabilization, which is ideal for low-light photography and video shooting.</p> <p>Overall, the Sony a 7 IV is a great choice for enthusiasts who want a high-quality camera that can <strong>capture beautiful images and videos</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a-7-4-photo-exemple.jpg" alt="Sony alpha 7 IV photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV AGAINST THE COMPETITION</strong></h2> <p>Sony has included a few new features that distinguish the a7 IV from its predecessors, such as a variable angle LCD and a built-in intervalometer. But how does the a7 IV stack up against the competition?</p> <p>On paper, the a7 IV looks like a strong contender in the full-frame mirrorless camera market.</p> <p>However, it remains to be seen how it will perform in real world conditions. Sony's autofocus system is impressive, but it will have to contend with Canon's Dual Pixel CMOS AF and Nikon's Z6/Z7 mirrorless AF systems.</p> <p>The a7 4's 4K video capabilities are also impressive, but it will have to compete with the likes of the Panasonic GH6 and Sony a9 II if it is to be considered a top-tier video camera.</p> <p>And while the a7 IV's price is relatively high, it's still significantly cheaper than the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>Canon EOS R5</strong></a> and <a title="Discover the Nikon Z9" href="https://www.mczdirect.com/gb/nikon-z9/-nikon-z9-mirrorless-camera--9699.html"><strong>Nikon Z9</strong></a>.</p> <p>Only time will tell how the Sony alpha 7 4 will fare against its competitors, but there's no doubt that it's a <strong>powerful and versatile camera</strong> that has a lot to offer photographers and filmmakers.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7-4-photo-exemple.jpg" alt="Sony A7IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHY THE SONY A7 IV IS THE BEST FULL FRAME CAMERA ON THE MARKET?</strong></h2> <p>The Sony a7 IV is the <strong>best full-frame camera</strong> on the market for a number of reasons.</p> <p>First, it has an incredible autofocus system that can track subjects with ease.</p> <p>Second, it has 4K video capabilities, allowing you to capture stunning footage.</p> <p>Third, its low-light performance is superb, thanks to its large sensor and fast aperture lenses.</p> <p>Finally, it's extremely lightweight and portable, making it <strong>ideal for travel and street photography</strong>.</p> <p>In summary, the Sony alpha 7 4 is the best full-frame camera on the market thanks to its autofocus system, 4K video capabilities, low-light performance and portability.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7-iv-photo-exemple.jpg" alt="photo test Sony Alpha 7 4" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>10 REASONS TO LOVE THE SONY ALPHA 7 IV</strong></h2> <ol> <li>The A7IV delivers stunning photo and video quality.</li> <li>With 33 megapixels of resolution, the A7IV captures images with amazing precision.</li> <li>It's perfect for capturing fast-paced action with its excellent shooting speed.</li> <li>The A7IV's autofocus system is simply outstanding, ensuring that your photos are always sharp and in focus.</li> <li>The A7IV is a full-frame camera, which means it can use the entire image sensor area to produce high-quality images.</li> <li>It has a 5-axis image stabilization system, which helps reduce camera shake and blur.</li> <li>This camera has an impressive maximum recording capacity of 4K Ultra HD.</li> <li>The camera is compatible with a wide range of lenses, giving you plenty of options to choose from.</li> <li>This mirrorless camera is relatively light and compact for a full-frame camera, making it easy to carry with you.</li> <li>The Sony A7 4 is simply the best full-frame camera on the market, and it's sure to satisfy even the most demanding photographers.</li> </ol> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7iv-photo-exemple.jpg" alt="Sony A 7 IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY A7 IV</strong></h2> <ul> <li>Redesigned full-frame mirrorless camera with the latest Sony technology and a new body.</li> <li>Now includes a variable angle LCD, improved viewfinder, multi-digital interface shoe and advanced connectivity.</li> <li>Improved speed with real-time eye AF for humans, animals and birds, and uninterrupted shooting at 10 frames per second.</li> <li>Up to 4K/60p in Super35, 7K full frame 4K/30p upsampling and 10bit 4:2:2 with All-Intra H.265.</li> <li>Updated IBIS for up to 5.5 stops compensation and new AF assist with focus breathing compensation.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a7iv-photo-exemple.jpg" alt="Hybrid Sony a7 IV photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7 IV SENSOR AND PROCESSOR</strong></h2> <h3>33MP Exmor R BSI CMOS sensor</h3> <p>This new Sony Alpha 7 4 mirrorless camera produces high-quality images with a backlit design that's ideal for low-light conditions and excellent color rendition, as well as capturing crisp detail in all your photos.</p> <p>The Exmor R sensor offers a better dynamic range than most other sensors on the market today - it can often exceed 15 stops!</p> <p>This means you'll never have to worry about blown highlights or crushed shadows when shooting outdoors at night thanks to its ability to take advantage of dawn to dusk without any loss of image quality due to poor lighting conditions.</p> <p>It also allows you to store raw files at 10 bits per channel. You won't have to worry about anything happening while shooting; just save a JPG file instead.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a-7-iv-photo-exemple.jpg" alt="Sony a7 IV mirrorless camera example" width="900" height="600" /></p> <p> </p> <h3>BIONZ XR Processor</h3> <p>The new flagship-class BIONZ XR engine enables high-speed image processing for fast continuous shooting, 4K video recording and advanced AF tracking performance.</p> <p>The fast response time also helps reduce rolling shutter distortion with moving subjects so they look sharp in your photos or videos.</p> <p>The Sony A7 4 is a <strong>high-end camera</strong> that offers fast shooting speeds of up to 10 frames per second with mechanical or electronic shutters and AF/AE enabled.</p> <p>The buffer also allows for 828 consecutive uncompressed photos in raw and JPEG format with CFexpress Type A cards.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a-7iv-photo-exemple.jpg" alt="sony a7 IV mirrorless test" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7 IV VIDEO RECORDING</strong></h2> <h3>4K 60p 10-bit video recording</h3> <p>With the Sony Alpha 7 4, you can <strong>shoot in 4K UHD</strong> at 30 fps and still get high quality images.</p> <p>The sensor has an impressive number of pixels for this resolution, more than any other camera in the world!</p> <p>It also offers 10 bits per channel, which means your colors will never be dull or washed out; they'll be rich in detail, even when viewed up close.</p> <p>The new Sony A7IV is a camera to be reckoned with.</p> <p>Not only does it record in 4K, but its Super 35 sensor and upsampled capture area also offer UHD output at up to 60p 10-bit.</p> <p>The Sony A 7 IV is a mirrorless camera that <strong>can record for an unlimited amount of time</strong>, with no limit to the length of videos.</p> <p>It has improved heat dissipation structures, so you can shoot in 4K 60p 10 bit and still be pretty cool!</p> <p>The Sony Alpha 7 IV is a <strong>game changer in the world of professional video</strong>.</p> <p>The camera offers two different codecs to fit your workflow: XAVC, which uses HEVC/H.265 encoding for even higher quality and better motion analysis with lower bit rates of up to 600Mb per second; as well as XAVC S-I, an intra-frame format that offers consistent performance at lower resolutions like UHD 4K or 2160p120fps - whatever you need.</p> <p> </p> <h3>S-Cinetone, S-Log3, and other color and gamma controls</h3> <p>The Sony A7 IV is capable of delivering natural midtones and highlights that are well controlled. This color profile gives you healthy skin tones and soft colors.</p> <p>This excellent camera for amateurs and professionals supports Hybrids Log-Gamma, which allows you to <strong>produce HDR content</strong> directly from the camera with its wide color gamut capabilities.</p> <p>With S-Log3, you have the ability to shoot in 15+ stops of dynamic range with increased control over shadow and midtone calibration.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-alpha-7-4-photo-exemple.jpg" alt="Sony a7 IV photo quality" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7 IV: FAST MIRORLESS AF SYSTEM</strong></h2> <h3>Autofocus based on artificial intelligence</h3> <p>The Sony Alpha 7 IV camera is a great option for anyone looking to <strong>take their photography to the next level.</strong></p> <p>With its fast mirrorless AF system and -4 EV sensitivity range, you'll never have trouble getting the perfect shot, even if the scene is dimly lit!</p> <p>This fantastic piece of equipment can do wonders for video recording and still images, so be sure to get yours today before it sells out.</p> <p> </p> <h3>Real-time eye tracking and AF</h3> <p>The Sony A7 IV's AF system is fast, accurate and locks onto subjects. Whether it's face tracking or sharpness in video or stills, it will give you a good picture.</p> <p>The Sony Alpha 7 IV is a <strong>high-precision camera</strong> that can track subjects accurately in real time.</p> <p>The artificial intelligence system recognizes patterns and colors for increased accuracy, as well as tracking speed from afar with its significantly reduced distance requirements of 25 meters or less!</p> <p>The latest addition to Sony's Alpha series is true to its reputation as a game changer.</p> <p>The A7 IV was designed from the ground up with speed, stability and accuracy in mind. It will meet all your needs as an artist or professional photographer working on production projects where you need to be consistent on a wide variety of subjects at different distances.</p> <p> </p> <h3>AF during video recording and additional focus modes</h3> <p>The Sony A7 IV is <strong>ideal for capturing video of all types</strong>, including eye-catching shots that will make your subject stand out.</p> <p>With support for real-time autofocus while recording and powerful features like Face Detection, which tracks the eyes of a moving human or animal, this camera can't be beat!</p> <p>The Sony A7IV offers many options for focusing while recording.</p> <p>You can choose from seven-step AF transition speeds and five-step subject shift sensitivity settings that will let the camera do the heavy lifting while giving your fingers more control over exactly where they're pointed, which is especially useful if a person needs to have both eyes open or if distances vary considerably from close to far.</p> <p>The Sony Alpha 7 4 has a very interesting new feature, Focus Map. It's like peaking with a color overlay that shows you where something is in front of or behind your focus point depending on the aperture setting you choose.</p> <p>The Sony A7 4 is a camera that was <strong>designed for professionals</strong>. It has an AF Assist feature that allows you to easily switch between automatic or autofocus mode and manual focus control, if necessary, to adjust your shots when working on a set with multiple subjects at the same time - a quick way to shift selective attention between these different elements without having too much trouble yourself.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-alpha-7-iv-photo-exemple.jpg" alt="Sony a7 IV mirrorless camera photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7IV BODY DESIGN, CONNECTIVITY AND STREAMING</strong></h2> <h3>Viewfinder and LCD screen</h3> <p>The Sony A7 IV is an <strong>excellent camera</strong> that can shoot in standard 60 fps and 120 fps formats for smooth motion rendering.</p> <p>The Tru-Finder viewfinder has a higher resolution than its predecessor, allowing you to see things more clearly with 1/3 point per pixel accuracy on the screen.</p> <p>The Sony Alpha7 IV is perfect for vloggers, Instagram star influencers and other selfie needs thanks to its articulating screen that can be used either in a front-facing orientation or tilted up at high angles while shooting vertically on uneven surfaces.</p> <p>This LCD screen also makes it easy to work with touch capabilities as well as intuitive controls making navigating settings quick and easy.</p> <p> </p> <h3>Ports and Interface</h3> <p>The Sony A7 IV is a powerful camera that offers full-size HDMI ports for more reliable connections when working with external recorders.</p> <p>The Sony Alpha7 IV features a USB 3.2 Gen 2 Type-C port, which offers faster data transfer speeds than microUSB and can be used to charge the camera from your computer or power it via accessories while connected.</p> <p>Sony's latest camera, the A7IV, features a 3.5mm headphone port and an external microphone jack for better audio control.</p> <p>The new Sony A7 IV camera has a hot shoe that supports the optional ECM-B1M Shotgun Microphone or XLR-K3M adapter kit, which allows you to get clear audio recording by sending digital microphone signals to your camera.</p> <p>This mirrorless camera features a USB Type-C port that can be paired with three optional accessories. It offers TX 1000BASE connectivity, wireless remote shooting and FTP transfer, all of which are great for getting your work done in style.</p> <p> </p> <h3>5-axis SteadyShot INSIDE image stabilization</h3> <p>The Sony A7 IV is an amazing camera, especially for those who like to shoot video or stills and are looking to upgrade their gear.</p> <p>Not only does it feature the 5-axis SteadyShot INSIDE image stabilization system that helps eliminate any blur caused by shaking when taking photos.</p> <p>The latest Sony A7IV offers versatility for different types and styles of photography.</p> <p>Whether it's macro photography, high-magnification shots or wide-angle shots, the camera compensates for pitch (tilt) and yaw adjustments so your images are perfectly straight.</p> <p>It also has roll compensation, which is also useful for moving subjects.</p> <p>The new Sony A7 IV is the ultimate video camera, with more features than ever! For example, there are three different stabilization modes that can be used to remove any unwanted shaking.</p> <p>In addition, it comes with Sony's Active IS mode, which allows for even smoother footage straight out of the camera, without any further processing.</p> <p> </p> <h3>Advanced external flash control</h3> <p>The Sony A7 IV is an excellent camera for photographers who want to use flash to shoot fast-moving subjects.</p> <p>This is possible, thanks to the more advanced P-TTL (Programmed Trigger Lock) metering system and an updated flash control unit that reduces shutter lag between shots, as well as the use of AWB information from your settings to capture natural color tones without overexposing or underexposing light sources such as lights/burns, etc.</p> <p>This allows you to shoot faster because they are easy on both eyes when working at night.</p> <p> </p> <h3>Wireless Connectivity and Streaming</h3> <p>The all-new Sony A7 4 is a very powerful camera. This high-tech wonder is packed with all the features you need for your next photo shoot and more, including built-in Wi-Fi that allows for wireless or wired shooting without any hassle!</p> <p>The connectivity also allows you to control the camera remotely, which means you'll never again have an excuse for not taking the perfect shots when they're out of range like before.</p> <p>The Sony Alpha7 IV is a camera that can be controlled with your phone through Bluetooth. This means you'll never have a problem connecting it again.</p> <p>The Sony A7 IV is the perfect camera for people who want to improve their photography skills. It offers amazing features that will ensure you never lose your precious memories again, like Visual Story which automatically publishes photos and videos to online storage platforms so they are always accessible, no matter what!</p> <p>The new Sony A7 IV camera isn't just for taking pictures. If you have a compatible computer or mobile device, this stylish little camera can stream live video directly from the lens to your screen.</p> <p>This mirrorless camera is also a high-resolution camera that offers 4K 15p, FHD 60p/30fps and HD 30 fps shooting options. It also features the internal Creative Look feature with natural skin tones for attractive photo quality right out of the box!</p> <p>The Sony A7 4 is a high-end camera that supports UVC and AC for better image quality while streaming.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-alpha-7-IV-photo-exemple.jpg" alt="Sony A7IV photo test" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7 IV FEATURES</strong></h2> <ul> <li>New 33-megapixel full-frame back-illuminated Exmor R CMOS sensor</li> <li>Latest generation Bionz XR image processing engine</li> <li>Improved low-light performance and noise management with native ISO 100-51,200 (expandable to 204,800 for stills and 102,400)</li> <li>Improved 5.5-stop, 5-axis in-camera image stabilization system</li> <li>10 fps continuous shooting with AF/AE Tracking, now up to f/22</li> <li>Uninterrupted shooting with over 828 JPEG + RAW images</li> <li>Two card slots with 1x CFexpress Type A and SD UHS II</li> <li>759 AF points (94% coverage) with 30% improvement in AF-S speed</li> <li>Real-time eye-tracking AF for human/pet/bird</li> <li>Fully articulated 1.03 million-dot variable angle LCD touchscreen and new touch menu</li> <li>New dial with stills/film/rallies and fast motion</li> <li>Improved 3.69 million dot OLED viewfinder</li> <li>Improved grip</li> <li>Improved connectivity with multi-interface (MI) digital hot shoe, USB Type-C, 1000Base-T</li> <li>Ethernet, 5GHz WiFi and HDMI Type-A.</li> <li>Remote control and focus with the Imaging Edge application</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-hybride-sony-alpha-7-4-photo-exemple.jpg" alt="example of shooting with Sony A7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ON THE SONY ALPHA 7 IV</strong></h2> <p>The Sony A 7 IV camera is an upgrade to the previous model, and not just in name.</p> <p>The sensor has been updated with higher resolution and improved image quality, while also including handy video features never before seen on this type of camera, such as fast AF speeds or tracking modes for when you need them most!</p> <p>The new design offers significant changes that make it even easier to use than before - ideal if all those glorious pixels are what matter most to your workflow.</p> <p>The Sony Alpha 7 IV camera has been launched and it offers true mirrorless capabilities with 33 megapixels, fast high-buffered burst rates as well as 4K/60p video. Live streaming is now possible without any delay thanks to faster data transfer speeds.</p> <p>The Sony A7 IV is a camera that lets you capture the perfect image, no matter what type of content it will be used for. Whether you are a beginner or a professional, this camera has an abundance of features and capabilities that make the creative possibilities endless.</p> <p>The new Sony A7 IV camera is packed with features, but it also has a new design that will make you want to own one even more. </p>

SOA7IV14GMX2

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Description coming soon

SOA7III24105OSSSD128BAG

5/ 5

<p>The all-new <strong>Sony Alpha 7R V (A7R V)</strong> is a 24x36 camera that boasts a 61MP resolution. With this definition, the ergonomics have also been redesigned to include 8K video capabilities and improved autofocus tracking . The Sony A7R V will set a new precedent for studios around the world.</p> <p>Until the early 2020s, Sony was the only company marketing 35mm mirrorless. However, when other legacy manufacturers saw Sony's success in this market, they began to release their own products and compete with Sony.</p> <p>With the release of the Nikon Z7 and other Panasonic Lumix S1R, Sony then released the <a title="Discover the Sony A7R IV" href="https://www.mczdirect.com/gb/sony-alpha-7r-iv/-sony-alpha-7r-iv-body-2-years-warranty--5293.html" target="_blank" rel="noreferrer noopener">Alpha 7R IV (A7R IV)</a> with a 61MP sensor to compete. If Leica had entered the race with its SL2, and Canon with its <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html" target="_blank" rel="noreferrer noopener">EOS R5</a> in the meantime, or if Nikon was struggling with the <a title="Discover the Nikon Z7 II" href="https://www.mczdirect.com/gb/nikon-z-7ii/-nikon-z7-ii--8283.html" target="_blank" rel="noreferrer noopener">Z7 II</a>, no full frame competitor came close to the definition offered by the A7R IV.</p> <p>In mid-fall 2022, the Japanese tech giant returns with the Alpha 7R V (A7R V). Some expected a 100MP 24x36 sensor to compete with medium format cameras like the <a title="Discover the Fujifilm GFX100S" href="https://www.mczdirect.com/gb/fujifilm-gfx100s/-fujifilm-gfx100s--8288.html" target="_blank" rel="noreferrer noopener">Fujifilm GFX100S</a> or Hasselblad X2D 100C; however, that is not what was delivered.</p> <p>Sony has made significant improvements to its A7R V camera, which includes a new chassis, a new processor and improved AF tracking. The sensor remains the same as the one used in the previous model. In addition, this new version now supports 8K video capabilities.</p> <p> </p> <h2 class="p1"><strong>WHAT WE AIM FOR WITH THE SONY A7R V ( ILCE-7RM5 ):</strong></h2> <ul> <li>A big step forward for Sony's high-resolution mirrorless camera with 61MP images, full-pixel playback of 8K/24fps video and high-speed 4K/60fps.</li> <li>Dramatically improved autofocus technology with AI-driven Deep Learning processing for humans, animals, birds, vehicles and insects.</li> <li>Improved low-light performance, AE algorithm, more accurate color reproduction, and improved auto white balance.</li> <li>Up to 10 frames per second RAW burst with AF/AE tracking, writing to two CFexpress cards, with a Quad XGA viewfinder and 3-axis LCD.</li> <li>Optical stabilization up to 8 stops for stills and new active mode for video, as well as multi-resolution RAW modes.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-8.jpg" alt="Sony A7R V" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7R V CAMERA OVERVIEW</strong></h2> <p>The all-new Sony a7R V camera body is the perfect tool for any photographer, whether professional or enthusiast. This update introduces AI deep learning subject recognition, which allows for better recognition and real-time tracking of humans, animals, birds, vehicles and insects.</p> <p>With this new feature, the Sony alpha line of cameras turns a new page: it has never been easier to take amazing shots of your favorite subjects.</p> <p>Although it captures 61-megapixel images, the new full-frame back-illuminated sensor can now shoot RAW at up to 10 fps and record 8K 24p video with full pixel readout and no binning. The sensor also offers wider AF coverage, with 693 phase-detection AF points.</p> <p>In addition, deep learning AI has been leveraged to acquire and track a wider range of subjects, including planes, cars, trains and an ever-increasing number of animals.</p> <p>Sony has redesigned the overall design by rebuilding it with an aluminum body for people who use Sony products for professional purposes such as studio, portrait, wildlife, landscape, wedding, etc.</p> <p>The new ILCE-7RM5 features a 9-million-dot electronic viewfinder, superior to other cameras in its class, as well as a 4-axis/4-directional multi-angle LCD touchscreen for difficult angles and clear shots.</p> <p>You'll also find that flesh tone quality has been improved, as well as automatic white balance, low-light performance and incredible body stabilization that offers up to 8-stop compensation with the improved 5-axis IBIS unit.</p> <p>The Imaging Edge desktop application has also been updated to prevent image distortion due to the minute movements that often occur when shooting.</p> <p>As a result, designers now have the ability to produce high quality images suitable for display panels.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-1.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7R V MIRRORLESS CAMERA FEATURES:</strong></h2> <ul> <li>61 megapixel full-frame Exmor R image sensor with backlighting +BIONZ XR</li> <li>New real-time autofocus system powered by artificial intelligence (deep learning)</li> <li>True mirrorless capability with 8K 24p, 10-bit 4:2:2 video with full pixel readout and no binning.</li> <li>4K 60fps / 6.2K oversampling</li> <li>5-axis in-body stabilization up to 8 stops and new active video IS mode</li> <li>S-Cinetone and S-LOG image profiles</li> <li>693 phase-detection AF points covering 79% of the sensor</li> <li>Human recognition of poses, faces, nose, eyes, ears, etc.</li> <li>Advanced subject recognition (animals, birds, vehicles, insects)</li> <li>Improved low-light performance</li> <li>Improved auto white balance and more natural skin tones</li> <li>240MP pixel shift multi-shot with automatic motion detection via the Imaging Edge application.</li> <li>Up to 10 frames per second with AF/AE for 88 uncompressed RAW and 184 compressed RAW.</li> <li>New 4-axis multi-angle LCD touch screen</li> <li>Class-leading 9M quad-XGA viewfinder</li> <li>Dual CFexpress memory card slot</li> <li>New thermal dissipation for 8K recording</li> <li>New lossless RAW compression and JPEG or multi-resolution RAW upsampling</li> </ul> <p> </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-3.jpg" alt="Sony alpha 7R V" width="900" height="600" /></p> <h2 class="p1"><strong>WHAT IS THE WEIGHT AND SIZE OF THE SONY A7R V?</strong></h2> <p>The Sony A7R V weighs in at 665 grams, over 200 grams heavier than the average mirrorless camera. With dimensions of 131 x 97 x 82 mm, it is also much larger than most cameras in its class.</p> <p> </p> <h2 class="p1"><strong>IS THE SONY A7R V WEATHERPROOF?</strong></h2> <p>The Sony A7R V ( ILCE-7RM5 ) is a weatherproof camera that keeps water and dust out of the camera, making it perfect for outdoor photography in extreme conditions. When you attach one of these waterproof lenses to your camera, you have an all-weather kit.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-4.jpg" alt="Sony alpha 7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR PORTRAIT PHOTOGRAPHY?</strong></h2> <h3><strong>Large full frame sensor (35.8 x 23.8 mm)</strong></h3> <p>The Sony A7R V mirrorless camera's large full-frame sensor is one of its best features.</p> <p>With a 35.8 x 23.8mm sensor, it offers a shallower depth of field and a blurred background for your portraits.</p> <p>Plus, the large sensor gives you more flexibility when it comes to cropping and resizing your photos. And because the sensor is full frame, you'll be able to capture more light and detail than with a smaller sensor.</p> <p>If you're looking for a mirrorless camera with excellent image quality, the Sony A7R V is a great option.</p> <h3> </h3> <h3><strong>Very high resolution sensor: 61.0MP</strong></h3> <p>The Sony A7R V is a mirrorless camera with a very high resolution sensor. With 61.0 MP, it will give you more room for cropping, and you'll be able to print your portraits in larger format with finer detail.</p> <p>The A7R V's sensor also offers excellent low-light performance and fast autofocus, making it an excellent choice for photographers who want to capture crisp, clear images in a variety of lighting conditions.</p> <p>In addition, the A7R V's ( ILCE-7RM5 ) body is designed to be lightweight and comfortable to hold, making it easy to take on your adventures.</p> <p>Whether you're capturing natural landscapes or city street scenes, the Sony A7R V is a powerful tool that will help you create stunning photos.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-11.jpg" alt="Sony alpha A7RV" width="900" height="600" /></p> <h3>Image stabilization</h3> <p>The Sony A7R V is a high quality mirrorless camera, very popular with professional photographers. One of the features that sets this camera apart from others is its image stabilization. This feature reduces the effects of camera shake during long exposures and long focal lengths, ensuring that your photos are sharp and clear.</p> <p>In addition to image stabilization, the Sony Alpha 7R V also offers a variety of other features that make it a top choice for professional photographers. These include a fast autofocus system, 8K video recording, and a weather-resistant body.</p> <p>If you're in the market for a professional hybrid camera, the Sony A7R V should be at the top of your list.</p> <p> </p> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony A7R V mirrorless camera has a built-in electronic viewfinder. This is a great feature for those who like to use a viewfinder during a portrait session.</p> <p>The electronic viewfinder allows the photographer to stabilize the camera and reduce camera shake since it is closer to the body.</p> <p>In addition, the electronic viewfinder is useful when LCD screens are very difficult to read in bright sunlight. The Sony Alpha 7R V mirrorless camera is an excellent choice for anyone who wants the benefits of an electronic viewfinder.</p> <p> </p> <h3><strong>Good ergonomics and handling</strong></h3> <p>The Sony A7R V is an excellent mirrorless camera in terms of ergonomics and handling. The majority of the controls are well placed and easy to reach, which is important when you're trying to make quick adjustments while shooting.</p> <p>The camera body is also comfortable to hold, and the grip offers good support for your hand.</p> <p>Overall, the Sony A7RV offers excellent handling and ergonomics, making it a great choice for portrait photography.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-7.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR STREET PHOTOGRAPHY?</strong></h2> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony A7R V professional camera has a built-in electronic viewfinder. This is a very advantageous feature, especially for street photography and shooting in bright sunlight.</p> <p>By using the viewfinder, the photographer can stabilize the camera and reduce the risk of camera shake. In addition, the viewfinder allows the photographer to see the LCD screen more clearly, making it easier to take great pictures.</p> <p>Overall, the built-in electronic viewfinder is a great asset for any photographer and makes taking great pictures much easier. Thanks, Sony!</p> <p> </p> <h3><strong>Live-view</strong></h3> <p>One of the features that sets this camera apart from others on the market is its live view capability.</p> <p>This means you can take pictures without using the viewfinder, which can be very useful if you're trying to be less bulky (for example, when doing street photography).</p> <p>The downside of the live view is that it drains the battery faster, so you'll want to make sure you have extra batteries on hand if you plan to use this feature extensively.</p> <p>Overall, the Sony A7R V is a great choice for anyone who wants a top-notch mirrorless camera with plenty of features and flexibility.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-12.jpg" alt="A7RV Sony" width="900" height="600" /></p> <h3><strong>Focusing by face detection</strong></h3> <p>The Sony A7R V mirrorless camera is a great choice for anyone looking for a pro camera with face detection focus.</p> <p>This feature is very useful in busy street scenes, as it allows you to focus on framing and other adjustments while the camera manages the focus for you.</p> <p>In addition, the A7R V offers 8K video recording, high-speed shooting and an advanced autofocus system that make it a great choice for anyone looking for a high-end mirrorless camera.</p> <p> </p> <h3><strong>Fully articulated LCD screen</strong></h3> <p>The Sony Alpha 7R V mirrorless camera is a great choice for anyone looking for a versatile camera with an articulating LCD screen.</p> <p>This feature allows you to shoot in non-traditional positions, such as waist-level, which helps you be more creative and unobtrusive on the street.</p> <p>The A7R V ( ILCE-7RM5) also has a built-in electronic viewfinder, which is extremely useful in bright light or when you want to see what your subject looks like before you shoot.</p> <p>Overall, the A7RV is an excellent choice for anyone looking for a high quality camera with an articulated LCD screen.</p> <p> </p> <h3><strong>Image stabilization</strong></h3> <p>Image stabilization is an increasingly important feature of digital cameras. Many photographers find that image stabilization reduces the effects of camera shake, allowing them to take sharper pictures. This is especially true for long exposures and long focal lengths.</p> <p>The Sony A7R V mirrorless camera has built-in image stabilization, which means the sensor moves to compensate for camera shake. This results in sharper images, especially when shooting at high ISO values or in low light conditions.</p> <p>In addition, the A7R V also offers a variety of other features that make it an attractive option for street photographers, such as a fast autofocus system and wide dynamic range.</p> <p>As a result, the A7R V is an excellent choice for anyone looking for a mirrorless camera with excellent image quality and performance.</p> <p> </p> <h3><strong>Large full frame sensor (35.8 x 23.8 mm)</strong></h3> <p>The Sony A7R V is a high-end camera with a large full-frame sensor. This gives the camera several advantages over models with smaller sensors.</p> <p>First, the large sensor allows for better low-light performance. Second, it offers a shallower depth of field, which can be useful for creating a nice, blurred background behind your subject.</p> <p>Finally, the large sensor also allows you to use wide angle lenses, which is not possible with smaller sensor cameras. If you're looking for excellent image quality and the ability to use a wide variety of lenses, the Sony Alpha 7R V is an excellent choice.</p> <p> </p> <h3><strong>Medium size body camera</strong></h3> <p>The Sony A7R V is a great choice for anyone looking for a Sony camera with a medium-sized body. It's small enough to be easy to carry around, but not so small that it looks like a toy.</p> <p>The grip is good, and it feels like a professional camera without being too big or bulky. The image quality is excellent, and the video quality is very good.</p> <p>The only downside is that it's not cheap, but for the quality you get, it's definitely worth the price.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-14.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR SPORTS PHOTOGRAPHY?</strong></h2> <h3><strong>Fast continuous shooting: 10.0fps</strong></h3> <p>The Sony A7R V is a mirrorless camera designed for speed. With a continuous shooting speed of 10 frames per second, it can keep up with the fastest action.</p> <p>This makes it an ideal choice for sports photographers who need to be able to capture split-second moments.</p> <p>In addition to its fast shooting speed, the A7R V also offers excellent image quality. With 61 megapixels of resolution, it produces crisp, detailed images.</p> <p>This makes it an excellent choice for photographers who want to make large prints or crop their images heavily.</p> <p>If you're looking for a fast mirrorless camera that can keep up with the action and produce high-quality images, the Sony Alpha 7R V is a great option.</p> <h3> </h3> <h3><strong>Environmental seals</strong></h3> <p>The Sony A7R V is an ideal camera for outdoor sports because it has waterproof seals. This means that the camera is protected from dust and water splashes. exposure to the elements.</p> <p>The A7R V also has a fast shutter speed, so you can capture clear images even in low light conditions.</p> <p>In addition, the A7R V ( ILCE-7RM5 ) has a wide variety of lenses, so you can find the perfect lens for any situation.</p> <p>Whether you're shooting low-light action or capturing landscape detail, the A7R V is an excellent choice for outdoor photography.</p> <p> </p> <h3><strong>Fast Maximum shutter speed: 1/8000s</strong></h3> <p>The Sony Alpha 7R V is a perfect camera for anyone who wants to capture sports action or shoot in bright sunlight.</p> <p>The 1/8000s shutter speed is fast enough to almost completely avoid blur, making it the perfect camera for capturing split-second moments.</p> <p>In addition, the fast shutter speed is useful when using a fast lens at its widest aperture.</p> <p>This combination can often lead to excess light in the camera, but with the A7R V's 1/8000s shutter speed, you won't have to worry about that.</p> <p>Whether you're a professional sports photographer or just a nature enthusiast, the Sony Alpha A7R V is a great choice.</p> <p> </p> <h3><strong>693 focus points</strong></h3> <p>The new Sony A7R V mirrorless camera is an excellent choice for sports photography. With 693 focus points, it can maintain continuous autofocus (AFC) mode for better subject tracking.</p> <p>Plus, the camera's through-the-glass LCD viewfinder gives you a clear view of the action while shooting.</p> <p>And with 8K video recording, you can capture all the excitement of the game in stunning detail.</p> <p>If you're looking for a camera that can help you capture great sports photos and videos, the Sony Alpha 7R V is a great option.</p> <p> </p> <h3><strong>Good battery life: 600 photos</strong></h3> <p>With a battery life of 600 photos per charge, the Sony A7R V camera is a great choice for sports photography.</p> <p>At most sporting events, you'll be shooting at high speeds for long periods of time, which drains the battery pretty quickly.</p> <p>With a battery life of 600 shots per charge, you won't run out of juice or have to change batteries very frequently in the middle of an event.</p> <p>The Sony Alpha a7R V also has an impressive autofocus system that can track moving subjects with ease, making it a great choice for action photography.</p> <p>If you're looking for a Sony mirrorless camera that can shoot at high speeds and has great battery life, the Sony Alpha 7R V is a great option.</p> <p> </p> <h3><strong>Good ISO in low light</strong></h3> <p>The Sony A7R V is an excellent choice for sports photography thanks to its excellent high ISO performance.</p> <p>With a native ISO range of 50 to 102400, it can easily handle low-light conditions without sacrificing image quality.</p> <p>The camera also has excellent autofocus performance, making it easy to track moving subjects.</p> <p>In addition, the A7R V is also capable of shooting 8K video, making it a versatile tool for stills and video.</p> <p>If you're looking for a mirrorless camera that can do it all, the Sony Alpha a7R V is a great option.</p> <p> </p> <h3><strong>Wireless connection</strong></h3> <p>Wi-Fi is a very useful feature if you are a professional photographer who needs to deliver your photos as quickly as possible.</p> <p>The Sony A7R V camera is Wi-fi enabled, which allows you to transfer files wirelessly to your computer or other devices.</p> <p>Wi-fi is also handy if you want to share photos with friends and family, or if you need to back up your photos in case you lose data.</p> <p>Overall, the Sony Alpha A7R V mirrorless camera is a great choice for professional photographers who need the speed and convenience of Wi-Fi.</p> <p> </p> <h3><strong>Good ergonomics and handling</strong></h3> <p>The Sony A7R V mirrorless camera is a great option for sports photography, thanks to its good ergonomics and handling.</p> <p>The body is designed to be easily handled with one hand, and the large grip helps keep the camera in place. The viewfinder is large and bright, making it easy to follow fast-moving subjects.</p> <p>The autofocus system is fast and accurate, making it possible to take sharp photos of even the most elusive athletes.</p> <p>And the video capabilities are impressive, capturing stunning footage of live sporting events.</p> <p>In short, the A7R V is a great choice for anyone looking to take their sports photography to the next level.</p> <p> </p> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony Alpha 7R V camera has a built-in electronic viewfinder. This is a great feature for photographers who want to stabilize the camera and reduce camera shake.</p> <p>The viewfinder is also handy for shooting in bright sunlight, when LCDs can be difficult to read.</p> <p>The A7R V also has a number of other great features, including a fast autofocus system, 4K video recording and a wide variety of lenses.</p> <p>Whether you're a professional photographer or a hobbyist, the A7R V is a great choice for anyone looking for a high-quality mirrorless camera.</p> <p> </p> <h3><strong>Image stabilization</strong></h3> <p>The Sony Alpha A7R V is a high-end camera with an image stabilization feature. This is a feature designed to reduce the effects of camera shake, especially at long focal lengths.</p> <p>This can be extremely useful for sports photography, as it can help you get sharper photos. The A7R V's image stabilization system is very effective, and it can make a big difference in the quality of your photos.</p> <p>If you're looking for a hybrid camera with excellent image quality and impressive performance, the Sony A7R V is a great option to consider.</p> <p> </p> <h3><strong>Anti-flicker function</strong></h3> <p>The Sony A7R V pro camera from Sony is an excellent choice for anyone who wants to avoid the unwanted effects of flickering lights.</p> <p>The camera's anti-flicker feature helps reduce the flicker effect, but it generally reduces the maximum continuous shooting speed.</p> <p>Despite this reduced speed, the A7R V is still an excellent choice for anyone who wants to avoid the negative effects of flickering lights.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-19.jpg" alt="Sony A7RV" width="900" height="600" /></p> <h2 class="p1"><strong>OUR OPINION ON THE SONY ALPHA 7R V FULL FRAME CAMERA</strong></h2> <p>The Sony a7R V is more than just an update to the previous generation of cameras, it is a revolutionary new product.</p> <p>With its newly developed artificial intelligence processing system, the a7R V can detect and track subjects with incredible accuracy. This artificial intelligence subject detection will help photographers gain focus and produce better results overall.</p> <p>With constantly improving Deep Learning technology, the potential of this camera is endless!</p> <p>The camera body has been refined to create the perfect tool for photographers who want the best possible image quality, whether it's stills or video.</p> <p>The updated viewfinder with unparalleled clarity, high-resolution 3-axis LCD and 8-stage image stabilization system help achieve this goal.</p> <p>The alpha 7R V also offers accurate fleshtone color reproduction and automatic white balance, for closer-to-perfect photos.</p> <p>You can use the two CFexpress cards to capture RAW bursts of up to 10 frames per second, and the camera has multi-resolution RAW and JPEG modes to accommodate any shooting situation.</p> <p>It's not news that people want more video, so Sony has made sure the camera can shoot 8K video without overheating, even when using high frame rates and autofocus.</p> <p>In addition, it is still an excellent camera. In other words, this generation is a purebred mirrorless camera for photographers who also shoot great video.</p> <p>The improvements in the Sony Alpha a7R V are hard to ignore, whether you need to take quick, sharp photos or accurately capture landscapes in low light.</p> <p>You can shoot high-resolution photos for longer periods of time and record 8K wide dynamic range video, both new capabilities in an R-series body.</p> <p>Sony has adapted the higher-resolution model into a hybrid camera with autofocus technology, which will set the standard for all future versions of Alpha cameras. </p>

SOA7RV50F12GMX8

5/ 5

<p>Sony introduces the second generation of its A7C camera bodies, comprising not only the <a href="https://www.mczdirect.com/gb/sony-a7c-ii/-sony-a7c-ii-body-black--11950.html"><strong>A7C II</strong></a> but also a high-resolution version called A7C R. This latter model features a 61 MPx sensor sourced from the <a title="Discover the Sony A7R V" href="https://www.mczdirect.com/gb/sony-a7r-v/-sony-a7r-v-body-professional-camera--10878.html"><strong>A7R V</strong></a>.</p> <p>Three years after the initial launch of the "C" series of the Alpha with the A7C, Sony adopts a strategy similar to its first Alpha 7 by splitting its full-frame hybrid range into two distinct categories: the Alpha A7C II and the Alpha A7C R, with the latter boasting an exceptionally detailed sensor.</p> <p>The A7C II aligns with the A7 Mark IV with its 33 MPx sensor, while the A7C R emphasizes high resolution with the A7R V's 61 MPx sensor. Sony promotes the Alpha 7C R as a lighter version of the A7RV since it is not only more compact but also nearly 200g (198g to be exact) lighter than its counterpart. Despite this size difference, both offer the same image quality, thanks to identical sensors and processors.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-1.png" alt="Sony A7C R" width="900" height="600" /></p> <h2>What we love about the Sony A7C R mirrorless camera:</h2> <ul> <li>New ultra-high resolution concept with impeccable image quality from a compact and portable camera.</li> <li>Combines a 61 MP sensor with a high-speed processor and a dedicated AI processor for real-time subject recognition and tracking.</li> <li>Impressive body stabilization with up to 7 stops of compensation against shake for low-light handheld shots.</li> <li>Natural color rendering and wide dynamic range perfectly suited for portrait, street, and landscape photography.</li> <li>User-friendly body, equipped with a variable-angle touch screen, an XGA OLED viewfinder, and a new menu design.</li> </ul> <p> </p> <h2>Getting to Know the Sony A7CR</h2> <p>The Sony Alpha 7CR stands out with its compactness and sleek design. It houses a 60MP sensor and an AI-assisted autofocus system, features borrowed from the superior alpha 7R V model, but in a more compact and affordable casing. The device weighs 430g, making it relatively lightweight and easy to carry. The grip is enhanced by a slightly deeper handle and a front control dial, addressing some shortcomings of the previous a7C model.</p> <h3>Major Ergonomic Features of the Sony A7C R</h3> <p>The ergonomic features of the Sony Alpha a7CR are noteworthy. It incorporates an enhanced viewfinder lens with greater magnification, taken from the recent a6700 model, thus offering a superior visual experience. This compact yet comprehensive camera showcases phenomenal image quality and smart features, making the photography experience intuitive and rewarding.</p> <p>With the Sony A7C R, photographers can enjoy outstanding maneuverability without compromising on performance and image quality. Its design and major ergonomic features make it a wise choice for both hobbyists and professionals looking to capture high-resolution images in a compact and handy format.</p> <h3>Full-frame Sensor of the Sony Alpha A7CR</h3> <p>The Sony A7CR is equipped with a full-frame 61MP sensor, which is a major asset for this model. This sensor allows for capturing images with high resolution, ensuring top-notch image quality. The AI assistance for autofocus is another notable feature which, when combined with the high-resolution sensor, guarantees sharp and detailed images.</p> <h3>Importance of a Good Sensor and Image Quality</h3> <p>A good sensor is paramount for image quality. The sensor's size, resolution, and ability to manage light effectively are key factors in ensuring clarity, sharpness, and color fidelity in the images produced. The full-frame sensor of the Sony Alpha 7CR allows for excellent light management, even in low light conditions, and provides a wide dynamic range, which is essential for capturing details in highlights and shadows. The sensor's high resolution also enables the capture of a significant amount of detail, especially valuable for landscape or portrait photography where detail precision is crucial.</p> <p>In conclusion, the full-frame sensor of the Sony Alpha A7CR is a vital component that greatly contributes to the exceptional quality of images produced by this device. Its high resolution and superior light handling deliver sharp, detailed, and vibrant images, meeting the demands of professional photographers and knowledgeable enthusiasts alike.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-6.png" alt="Sony alpha 7C R" width="900" height="600" /></p> <h2>Shooting Features of the Sony A7C R</h2> <h3>Shooting Modes and Burst Performance</h3> <p>The Sony A7C R is equipped with a 61-megapixel BSI CMOS sensor and a Bionz XR processor, accompanied by a dedicated 'AI' processing unit. These specifications allow it to provide a variety of shooting options. Regarding burst performance, the A7CR offers a continuous shooting speed of 8 frames per second (fps) with the mechanical shutter and 7 fps in electronic shutter mode. In a comparison between the Sony A7CR and the Sony A7C II, it's noted that the A7CR does not offer a "Pre-Shoot Burst" mode. Furthermore, the continuous shooting speed can reach up to 6 fps with AF/AE tracking during live view shooting.</p> <h3>Autofocus Performance</h3> <p>The Sony A7CR benefits from an AI-assisted autofocus system, a feature inherited from its larger predecessor, the a7R V. However, when shooting in continuous AF-C or AF-A mode, the real-time DMF (Direct Manual Focus) function is not available, and this restriction also applies when using the FE 70-200mm F2.8 GM OSS lens in AF-C mode. Autofocus performance is crucial to ensure sharpness and accuracy, especially in fast or moving shooting conditions.</p> <p>The integration of artificial intelligence into the Sony A7CR's autofocus system is a significant advantage, allowing for quick and precise focusing. While specific details about autofocus performance were not fully disclosed in the sources reviewed, AI assistance suggests enhanced ability to track and lock focus on moving subjects, thus providing photographers with a powerful tool for capturing sharp images in various shooting scenarios.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-7.png" alt="A7CR Sony alpha" width="900" height="600" /></p> <h2>The Sony A7CR Viewfinder</h2> <h3>Electronic viewfinder, its coverage, and resolution.</h3> <p>The Sony A7CR is a notable addition to Sony's compact full-frame a7C series, delivering high-resolution capabilities in a compact package. One key component aiding these capabilities is its electronic viewfinder.</p> <h4>Electronic Viewfinder</h4> <p>The Sony Alpha 7CR is equipped with an electronic viewfinder (EVF) that allows photographers to see an accurate digital representation of the image to be captured. This is especially useful in low-light conditions or when color accuracy is vital. The EVF on the Sony A7CR is known for its high resolution and contrast, enabling users to see fine details and accurate colors before taking a shot.</p> <h4>Viewfinder Coverage</h4> <p>Viewfinder coverage is a crucial aspect of the photography experience. The Sony Alpha a7C R's viewfinder offers 100% coverage, meaning what you see in the viewfinder is exactly what will be captured in the final shot. This full coverage allows photographers to frame their shots precisely without worrying about cropped edges or unexpected elements in the frame.</p> <h4>Viewfinder Resolution</h4> <p>The viewfinder's resolution is also a vital aspect as it affects the clarity of the image seen through the viewfinder. The Sony A7CR's viewfinder boasts a resolution of approximately 2.36 million dots, which is high enough to provide a clear and detailed image. Moreover, the viewfinder uses XGA OLED technology, known for delivering excellent contrast and accurate color reproduction. The viewfinder's magnification is 0.70x, providing a broad view for composition and focusing.</p> <p>These features of the electronic viewfinder, combined with the high resolution and overall performance of the Sony A7CR camera, make this device a solid choice for professional photographers and serious enthusiasts looking to capture high-quality images.</p> <p class="ed__a-p ed__bdy__l"><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-8.png" alt="Sony alpha 7C R" width="900" height="600" /></p> <h2>Low-light performance of the Sony A7C R</h2> <h3>Low-light capabilities of the Sony Alpha 7CR, notably due to its ISO performance.</h3> <p>The Sony A7CR is a camera that especially excels in low-light conditions, a feat largely attributed to its ISO performance. With a basic ISO range from 100 to 32,000, it can produce clear and sharp images even in dimly lit environments.</p> <p>Furthermore, this ISO range can be extended from 50 to 102,400, offering additional flexibility for photographers. Another article mentions an even broader extended ISO range, from 50 to 204,800, making night and low-light shooting more convenient.</p> <p>The compact design of the Sony Alpha 7C R does not compromise its performance, thanks to its large full-frame sensor that ensures high resolution even in low light. In addition to its ISO capabilities, the Sony A7CR features 5-axis image stabilization, providing up to 7 stops of compensation when paired with a compatible lens, crucial for reducing motion blur in dimly lit conditions.</p> <h3>Explanation of the importance of low-light performance for indoor or evening photography.</h3> <p>Low-light performance is crucial for a wide range of photography scenarios, including indoor and evening photography. It allows capturing moments without relying on artificial lighting, which can alter the mood or simply be unavailable. In indoor spaces where lighting is often suboptimal, or during evening events with scarce natural light, a high-performing low-light camera like the Sony A7CR is essential.</p> <p>Low-light performance is also vital for professional photographers covering evening events or indoor photo sessions. It allows them to produce high-quality images without adding extra lighting equipment, which can be bulky and expensive.</p> <p>Moreover, low-light photography opens the door to increased creativity. It allows photographers to play with shadows and lights, capture mystical silhouettes, or scenes illuminated by candlelight or city lights. The possibilities are vast, and the Sony A7C R provides the necessary tool to fully explore them.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-3.png" alt="Photo exemple Sony A7CR" width="900" height="600" /></p> <h2>Sony Alpha 7CR Video Performance</h2> <h3>4K Video Capabilities</h3> <p>The Sony A7C R is a solid choice for videographers due to its impressive 4K video capabilities. It offers the ability to record 4K videos at up to 60 frames per second and also provides an option for oversampled 4K from an APS-C crop. This feature is useful for maintaining high resolution while allowing for creative cropping in post-production.</p> <p>Additionally, the A7CR supports 4K video recording in 10-bit 4:2:2 internally, ensuring ample latitude for color grading and post-processing. Advanced profiles such as S-Log3, HLG, and S-Cinetone are also supported, giving videographers a wide range of options to capture dynamic and cinematic imagery.</p> <h3>Sony A7CR Connectivity</h3> <p>The connectivity of the Sony A7CR encompasses a multitude of features, allowing photographers to stay connected and easily share their work. These advanced connectivity options meet the demands of modern photographers looking to streamline workflow while maintaining high production quality.</p> <h3>Various connectivity options, including wireless</h3> <p>The Sony A7CR offers multiple connectivity options, ensuring optimal flexibility. On the left side of the device, there are three access doors revealing the single SD card slot, compliant with UHS-I/II, a USB-C connector, a micro HDMI (Type-D) connector, as well as ports for a microphone and headphones. These doors are hinged, a wise design choice compared to flexible rubber options that might wear over time.</p> <p>Beyond these physical connections, the Sony Alpha 7C R also offers wireless connectivity options through the multifunctional interface on the device's top plate. It features WiFi and Bluetooth connectivity, with the latter providing the option to choose between 2.4GHz and 5GHz bands.</p> <h2><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-4.png" alt="Sony A7CR exemple" width="900" height="600" /></h2> <h2>Battery Life of the Sony A7CR</h2> <p>The Sony A7C R camera is powered by the Sony NP-FZ100 battery, known as one of the best on the market in terms of endurance. With this battery, the Sony Alpha a7CR can capture approximately 490 photos when used with the electronic viewfinder, and up to 560 photos with the LCD screen. The capacity of the NP-FZ100 battery is 2280mAh.</p> <h2> </h2> <h2>Our Opinion on the Sony A7CR</h2> <p>The high-resolution full-frame Sony A7C R hybrid camera proves to be a true revelation, merging cutting-edge capabilities in a compact and lightweight body from the C series. It is primarily designed for photographers seeking the ultimate in image quality and resolution without compromising portability and mobility.</p> <p>Its compact size doesn't intimidate portrait subjects, ensures street photographers discretion and agility, while landscape photographers benefit from carrying lighter equipment, adding more lenses or accessories to their bag.</p> <p>With a resolution of 61MP, the A7CR camera delivers rapid overall performance, ranging from a respectable 8 frames per second in continuous shooting, to responsiveness in image viewing and general usage. The body benefits from a thoughtful design, which is slim and lightweight, while offering a comfortable grip for handheld shooting, with a plethora of customizable camera controls. Sony's new menus are intuitive, offering familiar swipe navigation and advanced control over image settings, video adjustments, and AF.</p> <p>The Sony Alpha a7CR also introduces a new image quality selection, allowing memory space savings, increasing the buffer's image count, and introducing the new HEIF image format, for excellent compression without degradation.</p> <p>If you're considering joining the Sony ecosystem for your photographic practice, the A7CR might be the ideal camera to ensure the longevity of your images in terms of resolution, quality, and color accuracy.</p>

SOA7CRBLKFE35F14GMX3

5/ 5

<p>Drawing from the technical foundation of the <a title="Discover the Sony A7 IV" href="https://www.mczdirect.com/gb/sony-a7-iv/-sony-a7-iv-mirrorless-camera--9703.html"><strong>A7 Mark IV</strong></a> and its 33MP sensor, the A7C II now incorporates an artificial intelligence chip to enhance its autofocus. This upgrade could position it as the go-to tool for street photographers wanting to leverage Sony's advanced technology in a body weighing just over 500g.</p> <p>It took three years for the much-anticipated successor to the A7C to emerge: the A7C II, a full-frame hybrid camera that retains the essence of the C series. It stands out with its compact body, lightness, and an offset rangefinder-style viewfinder, in contrast to the central viewfinders of models like the A7 and A9.</p> <p>Launched in 2020, the A7C was designed based on the Alpha A7 III, inheriting its 24MP sensor. In this fall of 2023, the A7C II naturally draws from the more recent A7 IV, adopting its full-frame Exmor R 33MP sensor and the pair of processors that make up the Bionz XR unit. Thanks to this powerful setup, despite a nearly 50% increase in pixels, the camera maintains the same sensitivity range as its predecessor, the A7C (100-51,200 ISO, which can be extended from 50 to 204,800 ISO).</p> <h2> </h2> <h2><strong>WHAT WE LOVE ABOUT THE SONY A7C II:</strong></h2> <ul> <li>A second-generation compact mirrorless camera, enriched with numerous improvements, including a new 33 MP sensor and a fast processor.</li> <li>Benefits from Sony's flagship technologies, notably a dedicated AI processor for focusing, derived from the A7R V.</li> <li>A revamped design with better ergonomics due to new buttons, optimized handling, and a tiltable LCD touchscreen.</li> <li>Powerful hybrid features for creators: 4K video at 60 frames per second, fast burst at 10fps with AF/AE, and extended sensor AF coverage.</li> <li>Technological innovations for exceptional content quality, including LUT support, improved stabilization, and remarkable low-light performance.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-1.png" alt="Sony A7C II photo" width="900" height="600" /></p> <p class="ed__cntnr is--sw"> </p> <h2><strong>SONY A7C II MIRRORLESS CAMERA IN BRIEF</strong></h2> <p>Boasting a compact design with notable improvements both inside and out, the second generation of the Sony Alpha A7C II mirrorless offers content creators impressive capabilities in a highly portable format.</p> <p>This latest generation upgrade from Sony's compact C series of hybrid Alpha cameras incorporates a 33-megapixel full-frame back-illuminated Exmor R CMOS sensor, identical to the A7 IV. The A7C II is also equipped with the BIONZ XR processor from the same generation as flagship devices, offering processing speeds 8 times faster than the previous model.</p> <p>Alongside these core features is the powerful AI processing unit from the <a title="Discover the Sony A7R V" href="https://www.mczdirect.com/gb/sony-a7r-v/-sony-a7r-v-body-professional-camera--10878.html"><strong>Sony A7R V</strong></a>, which manages subject recognition and tracking more effectively and accurately. Other significant upgrades include improved in-body stabilization, achieving up to 7 stops, and continuous shooting at rates of up to 10 frames per second with AF/AE tracking.</p> <p>Filmmakers can record in various formats up to 4K 60p (Super 35) and full-frame 4K at 30p, in 4:2:2 10-bit. Preset aesthetic profiles are now available, with the S-Log and S-Cinetone profiles, as well as LUT support for comprehensive advanced video performance.</p> <p>The A7C II's body has also been refined by Sony, with enhanced ergonomics featuring a 0.7x magnification EVF, new front and rear dials, an S&amp;Q dial, and an improved grip for better handling.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-2.png" alt="Sony A7CII photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II MAIN FEATURES</strong><strong>:</strong></h2> <ul> <li>High-resolution full-frame performance in a compact body.</li> <li>Capture of high-quality 33MP images thanks to the BSI Exmor R CMOS sensor.</li> <li>Powered by Sony's premium BIONZ XR image processing engine.</li> <li>High sensitivity and wide dynamic range (ISO 100 - 51200).</li> <li>Accurate color reproduction and natural skin tones.</li> <li>Integrated 5-axis image stabilization up to 7.0 stops for handheld shooting.</li> <li>Real-time autofocus, AI-powered, for fast and accurate tracking. Burst mode up to 10fps with AF/AE tracking.</li> <li>Recognition of humans, animals, birds, insects, cars, trains, and planes.</li> <li>Precise focusing in lighting conditions as low as EV-4 in dedicated AF-S mode.</li> <li>High-density hybrid AF with 759 phase-detection points.</li> <li>Continuous manual focus in AF-C/AF-S modes and focus bracketing up to 299 images.</li> <li>4K video at 60fps in Super35 format with 10-bit 4:2:2 recording.</li> <li>4K video recording at 30fps in full frame with 7K oversampling and full pixel readout.</li> <li>S-Cinetone image profiles for cinematic results.</li> <li>Log mode recording with LUT monitoring and LUT import.</li> <li>Inherits the auto framing feature from the Sony ZV-E1.</li> <li>Focus breathing compensation, AF assistance, and focus map for professional video.</li> <li>Active stabilization activation when used with Sony lenses.</li> <li>Compact and lightweight camera with dust and moisture-resistant design.</li> </ul> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-3.png" alt="A7C II Sony Photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II KEY FEATURES:</strong></h2> <h3>Professional Image Quality</h3> <p>The full-frame mirrorless Alpha 7C II camera is designed for professional photography. Thanks to its new 33MP backlit Exmor R sensor and Bionz XR processor, it covers a wide range of subjects. This cutting-edge technology offers high sensitivity and a broad dynamic range (ISO 100-51200, expandable to ISO 50-204800 for still images).</p> <p>Compared to the Alpha 7C, it incorporates a 5-axis optical image stabilization providing a 7.0 stop advantage, for precise detection and control of vibrations.</p> <p>Furthermore, the Alpha 7C II offers enhanced color reproduction for a more accurate white balance in challenging lighting conditions.</p> <h3> </h3> <h3>Advanced Autofocus Technology</h3> <p>The Alpha 7C II features Sony's most advanced technology, including an AI-based subject recognition system for real-time autofocus. This processing unit has 759 phase-detection points, covering 94% of the frame, and operates down to EV-4, facilitating easy shooting in low-light conditions.</p> <p>Thanks to its AI-driven technology, the device can identify a wide variety of subjects, from insects to humans. It can even track a subject's gaze, ensuring continuous focus on the eyes. And with continuous shooting up to 10 fps with AF/AE tracking, you'll never miss that perfect moment.</p> <h3>High-definition Video</h3> <p>The Alpha 7C II excels not only in photography but also in 4K video, providing creators with the tools needed for top-tier storytelling. It allows recording in 4K 60P in Super35 format, 4K 30P with 7K full-frame oversampling, and offers a color depth of 10 bits with a 4:2:2 color sampling. It also supports XAVC S-I and XAVC HS formats.</p> <p>Sony also makes post-production easier with various color profiles and LUT support. Features like auto framing, active mode image stabilization, breathing compensation, and AF assist make the Alpha 7C II a preferred choice for hybrid videographers.</p> <h3>Intuitive Handling</h3> <p>Following the popularity of touch controls introduced with the ZV-E1, the Alpha 7C II incorporates an intuitive user interface reminiscent of smartphone simplicity. Besides touch shooting, focusing, and tracking, you can also navigate the menu with a simple touch.</p> <p>Sony has also included an enhanced tilt screen, an XGA OLED viewfinder, and an additional front dial for a seamless user experience. Its compact design, improved grip, and resistance to dust and moisture make this device the ideal choice for photographers on the go.</p> <h3>Stay Connected</h3> <p>The Alpha 7C II offers multiple options to connect, create, and share your content. In terms of wireless connections, it integrates Wi-Fi and Bluetooth. It is compatible with the Creator's Cloud platform for collaborative production, file transfers, and remote control.</p> <p>Among the wired connections, there is a USB-C port, a micro HDMI port, a 3.5mm jack, and a multi-interface shoe for simplified connectivity with various accessories.</p> <h2> </h2> <h2>What is the difference between the Sony Alpha 7C and the Alpha 7CII?</h2> <p>The Alpha 7CII is a next-generation camera offering significant upgrades, reflecting the best of Sony's technology. While the Alpha 7C was equipped with a 24.2 MP sensor and a BIONZ X processor, the Alpha 7CII features a 33 MP sensor and an enhanced BIONZ XR processor.</p> <p>The Alpha 7CII also benefits from an increased stabilizer advantage, moving from 5.0 stops to 7.0 stops, AI-based subject detection, an expanded range of video features, and improved ergonomics.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-4.png" alt="Sony alpha a7C II photo" width="900" height="600" /></p> <h2><strong>Sony A7C II vs Sony A7C</strong></h2> <p>The new Sony A7C II showcases significant improvements over the original A7C in key areas such as resolution, processing power, autofocus, and video capabilities. It features a superior 33MP sensor, compared to the previous A7C's 24MP sensor, delivering more detailed images and larger print capabilities. The A7C II also integrates a faster BIONZ XR processor and a dedicated AI unit for advanced subject tracking and recognition, surpassing the earlier model. The autofocus is enhanced with 759 phase-detection points and reliable eye and subject tracking for both humans and animals.</p> <p>In terms of video, the A7C II offers oversampled 4K 30p, 4K 60p in Super 35mm, and 1080p slow motion at 120fps, outclassing the A7C's 4K 30p. With these improvements in image quality, performance, and intelligent features, the A7C II presents marked advancements in both photo and video over its predecessor. However, it still retains the same compact, lightweight, and weather-resistant body, ideal for versatile videographers and photographers on the move.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A7CR</strong></h2> <p>The Sony A7C II and <a title="Discover the Sony A7CR" href="https://www.mczdirect.com/gb/sony-a7cr/-sony-a7cr-body-black--11949.html"><strong>A7CR</strong></a> are two powerful and compact options among Sony's growing lineup of full-frame mirrorless cameras. The A7C II delivers optimal resolution with its 33MP sensor, whereas the A7CR stands out with a more robust 61MP sensor. The latter is particularly advantageous for demanding applications like landscape, architecture, or product photography where detail precision is paramount.</p> <p>Both models benefit from 5-axis stabilization, fast BIONZ XR processors, and dedicated AI tracking. In terms of ergonomics, the A7CR adopts the intuitive touch interface first introduced on the A7C II. The A7CR also has a slight edge in speed with 8fps continuous shooting versus the A7C II's 10fps.</p> <p>Their video capabilities are very similar, offering 4K at 60fps for both models. However, the A7CR differentiates itself with a redesigned grip and design optimized for portability. For photographers seeking exceptional image quality in a very compact form, both cameras impress, with the A7CR leaning more towards maximum photo resolution.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A7IV</strong></h2> <p>Both the Sony A7C II and Sony A7IV are full-frame mirrorless cameras, but they cater to distinct needs. The A7C II features a 33MP sensor, 7-axis image stabilization, and a compact design, making it perfect for leisure or travel photography. It also supports 4K video at 60fps.</p> <p>On the other hand, the A7IV is typically more robust and geared towards professionals, offering advanced features often at a higher price point. Both have comprehensive autofocus systems, but the A7C II boasts 759 focus points, unlike the A7IV. Your choice between the two will likely hinge on your specific requirements: the A7C II for its portability and the A7IV for professional use.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A6700</strong></h2> <p>The full-frame Sony A7C II and the APS-C format <a title="Discover the Sony A6700" href="https://www.mczdirect.com/gb/sony-alpha-6700/-sony-alpha-6700-body--11611.html"><strong>Sony A6700</strong></a> are two compact and potent options from Sony's mirrorless lineup. The A7C II offers peak resolution with a 33MP sensor, while the A6700 features a 26MP APS-C sensor capable of delivering oversampled 4K 60p video. Both models benefit from the fast BIONZ XR processors, but the alpha A7C II stands out with a dedicated AI processor for advanced real-time eye, face, and body tracking.</p> <p>The A6700 offers 5-axis stabilization and slightly faster burst shooting at 11 frames per second, compared to the A7C II's 10fps. In summary, both cameras deliver professional-grade performance and features in compact, weather-sealed bodies, perfect for versatile photographers and videographers. The A7C II leans more towards high-resolution shots while the A6700 stands out for its high-speed stabilized shooting and 4K video capabilities.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-5.png" alt="Sony alpha 7c II photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II REVIEW</strong></h2> <p>There's never been a more opportune time to delve into visual storytelling thanks to devices like the Sony A7C II. This model offers content creators advanced hybrid capabilities. It incorporates the technology of Sony's high-end devices within a compact, portable body, benefiting from both internal and aesthetic enhancements.</p> <p>A high-resolution 33MP CMOS sensor is paired with Sony's swift BIONZ XR processor, and these key components are bolstered by the now renowned AI processor, managing subject recognition and AF tracking. These combinations unlock new possibilities in photography and video, delivering faster overall performance, improved image quality, and optimized autofocus.</p> <p>This black version of the A7C II is joined by a silver variant, as well as a new ultra-high-resolution A7CR in both black and silver. The choice between these models will depend on your content style: the R version leans more towards photography, while the standard A7R II is a thoroughbred hybrid camera, excelling in both video and photography.</p> <p>Turning back to the Sony A7C II, it provides much more than just technological advancements. Many new features await discovery, aiding in the creation of compelling content, such as enhanced 5-axis stabilization and software functionalities like automatic framing, active stabilization, and breathing compensation, to name just a few.</p> <p>All these enhancements and many more make this device a comprehensive and high-performing camera, ready to elevate your content and open new horizons for your visual narratives.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-6.png" alt="Alpha a7c II exemple photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II FAQ</strong></h2> <h3>Does the Sony A7C II have image stabilization?</h3> <p>Yes, the A7C II is equipped with 5-axis image stabilization that offers up to 7 stops of compensation for sharp handheld shots.</p> <h3>What are the video capabilities of the A7C II?</h3> <p>The A7C II can shoot in 4K up to 30 fps with full pixel readout in Super 35mm format. It is also capable of recording videos in Full HD at rates up to 120 fps for smooth slow motion.</p> <h3>How does the autofocus system of the A7C II perform?</h3> <p>With 759 phase-detection AF points covering 94% of the image area, the A7C II offers excellent autofocus capabilities. It also has advanced subject tracking powered by AI.</p> <h3>What battery life can I expect from the Alpha A7C II?</h3> <p>Sony rates the battery life of the A7C II at about 540 shots using the rear LCD and 440 shots with the EVF, based on CIPA standards. These figures may vary depending on shooting conditions.</p> <h3>Does the A7C II have a fully articulating rear screen?</h3> <p>Yes, the A7C II's 3-inch touchscreen LCD is fully articulating, allowing for flexible viewing angles during shooting or playback.</p> <h3>Is the A7C II weather-sealed?</h3> <p>Yes, its magnesium alloy body is dust and moisture-resistant, making the A7C II suitable for outdoor use in various conditions.</p> <h3>How does the A7C II connect to smartphones or computers?</h3> <p>The A7C II features WiFi, Bluetooth, and USB-C connectivity for wireless or wired image transfer and remote control functions.</p> <h3>What types of memory cards are compatible with the A7C II?</h3> <p>The A7C II has a slot for UHS-II SD card compatible with SD, SDHC, SDXC, Memory Stick PRO Duo, and Memory Stick PRO-HG Duo cards.</p> <h3>Is the A7C II full-frame?</h3> <p>Yes, the A7C II features a full-frame sensor, not an APS-C, offering high resolution with shallow depth of field capabilities.</p> <h3>How compact is the Sony A7C II?</h3> <p>The A7C II weighs only 509g and has dimensions of 124 x 71 x 60mm, making it very compact and lightweight for a full-frame camera. It's easy to carry.</p> <h3>Is the Sony A7C II worth the purchase?</h3> <p>With its versatile hybrid features, exceptional image quality, and compact design, the A7C II offers great value for enthusiasts and professionals looking for advanced capabilities in a portable body.</p> <h3>How much does the Sony A7C II cost?</h3> <p>Prices may vary based on availability, but the A7C II body should be available at the best prices on our website. Kits including lenses may cost more.</p> <h3>What is the resolution of the Sony A7C II?</h3> <p>The A7C II is equipped with a 33-megapixel full-frame sensor, delivering high-resolution images.</p> <h3>How many frames per second can the Sony A7C II shoot?</h3> <p>The A7C II can shoot bursts of up to 10 fps with autofocus and auto exposure enabled, making it ideal for action shots.</p> <p> </p>

SOA7CIIBLKFE35F14GMX3

5/ 5

<p>After 5 years of service, the <strong>Sony Alpha 7S III (A7S III)</strong> full-frame mirrorless camera takes the place of its predecessor. It specializes in video and strives to make a name for itself in this field by offering 4K UHD at 120 fps and a novel viewfinder.</p> <p>The Alpha 7S II (A7S II) blew out its fifth candle before being replaced by the Alpha 7S III (A7S III). Anonymous sources finally got it right by announcing the renewal of Sony's dedicated video camera, after several rumors and quite a few false ones. The Alpha 7S III (A7S III) comes with features that were introduced in the <a title="Discover the Sony A7R IV" href="https://www.mczdirect.com/gb/sony-alpha-7r-iv/-sony-alpha-7r-iv-body-2-years-warranty--5293.html"><strong>A7R IV</strong></a> in 2019.</p> <p>The <strong>Sony Alpha 7S III (A7S III)</strong> improves on the original without going overboard. While Sony claims to have "changed everything" from the processor to the sensor, many elements are comparable. The 12.1-megapixel full-frame sensor is still there, as is a maximum ISO 409,600 for stills.4K UHD is now the standard recording format, and 8K is off the table.</p> <p>Sony is skipping high definition, unlike Canon, which now offers 8K with its new 24x36 hybrid, the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>EOS R5</strong></a>. In the fall of 2019, it was Panasonic that offered a Lumix S1H in 35mm format. The latter's sensor can reach 6K thanks to its huge cooling system, which faces demanding productions despite its 35mm format.</p> <p>Sony, on the other hand, is launching the Alpha 7S III (A7s III) in an aggressive frame with no intention of stopping. If the definition of the sensor is restricted, Sony claims several advantages in return.</p> <p>The A7S III uses the Sony VG-C4EM grip dedicated to <a title="Discover the Sony A1" href="https://www.mczdirect.com/gb/sony-a1/-sony-a1--8286.html"><strong>Sony A1 (A1)</strong></a>, <a title="Discover the Sony A7 IV" href="https://www.mczdirect.com/gb/sony-a7-iv/-sony-a7-iv-mirrorless-camera--9703.html"><strong>A7 IV (A7IV)</strong></a>, A7R IV (A7RIV) and <a title="Discover the Sony A9 II" href="https://www.mczdirect.com/gb/sony-alpha-9-ii/-sony-alpha-a9-ii-body-2-years-warranty--5760.html"><strong>A9 II (A9II)</strong></a> mirrorless cameras. The grip can accept one or two NP-FZ100 batteries and also acts as a battery charger when connected to the camera via the body's USB port.</p> <p>Noise and low-light handling should be excellent; due to the increased pixel readout speed, rolling shutter is limited.</p> <p>Also, with <strong>4K UHD resolution</strong> reaching 600 Mbps or 120 frames per second, eye and face tracking autofocus is included. Sony also has another ace up its sleeve: a 9.44 million-dot electronic viewfinder !</p> <h2><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-echantillon.jpg" alt="Photo test with the Sony A7S III" width="900" height="600" /></h2> <p> </p> <h2 class="p1"><strong>WHAT ARE THE MAIN FEATURES OF THE SONY A7S III HYBRID CAMERA?</strong></h2> <p>The <strong>Sony A7S III</strong> is a high-end mirrorless camera that offers many advanced features and capabilities in a compact, lightweight body. Among the A7S III's top features, here are the top 10:</p> <ul style="list-style-type:circle;"> <li>Beautiful 4K video at 120p in 10-bit 4:2:2 internal for unlimited creative possibilities without overheating.</li> <li>Premium image quality with native ISO 80-102,400, expandable to ISO 40-409,600, for optimal low-light performance when shooting video or stills.</li> <li>Increased dynamic range of 15+ stops, bringing out details even in high contrast scenes.</li> <li>The all-new 12.1MP full-frame back-illuminated Exmor R sensor is combined with the powerful BIONZ XR image processor for exceptional performance and speed.</li> <li>Faster, more accurate video autofocus with Hybrid AF, featuring 759 phase-detection AF points, 92% coverage and enhanced real-time eye AF.</li> <li>New XAVC-HS (H.265) and XAVC-S-I (All-I) codecs, 16-bit RAW data output, S-Log profile.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with new active mode.</li> <li>New touch menu system, variable angle display and 9.44 million dot OLED Tru Finder.</li> <li>Dual card slot compatible with high speed CFexpress Type A/ UHS-II card.</li> <li>Improved connectivity with 5GHZ wifi connection and full-size HDMI port.</li> </ul> <p>The new Sony Alpha 7S III is a lightweight camera that goes beyond expectations. The imaging strengths are supported by a few changes in the physical design, including an LCD screen with a side-aperture joint for better image quality as well as an impressive 9.44m dot OLED electronic viewfinder!</p> <p>Not only does this camera have two slots to store your files on CFexpress Type A or SD UHS II memory cards, but it also promotes heat dissipation so you can shoot continuously without worrying about slow performance due to slow storage speeds, as other models can experience before their buffer fills up completely.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-de-photo.jpg" alt="Portrait photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY A7S III MIRRORLESS CAMERA:</strong></h2> <ul> <li>Stunning 4K video at 120p in 4:2:2 10-bit for <strong>unlimited creative possibilities</strong> without overheating.</li> <li>Outstanding image quality with native ISO 80-102,400, expandable to ISO 40-409,600 for optimal low-light performance.</li> <li>The all-new Exmor R sensor, combined with the powerful BIONZ XR image processor, delivers exceptional performance and speed.</li> <li>More precise autofocus in both stills and video with 759 phase-detection AF points to capture every movement.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with a new active mode for crisp videos and photos.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-photo.jpg" alt="Food photography with the Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>12.1 MP EXMOR RS BSI CMOS SENSOR AND BIONZ XR IMAGE PROCESSOR</strong></h2> <p>Sony has introduced its latest full frame mirrorless camera, the Sony alpha 7s III. With an impressive 12MP sensor and a redesigned Exmor RS back-illuminated design for improved clarity and noise reduction at high sensitivities up to ISO 102400, this new model is sure to be another hit from one of Japan's electronics leaders!</p> <p>The Sony A7S III ( A7S3 ) is an <strong>incredible camera</strong> that will take your photography to the next level.</p> <p>Not only does it have a faster sensor than its predecessor, but with improved BIONZ XR processing power and a reduced rolling shutter of 3x or 8x faster to turn information into images - this Sony body can shoot at 10 fps continuously for 1000 uncompressed raw files.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-essai-photo.jpg" alt="Example of a photo taken with the Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>4K 120P UHD VIDEO, 10-BIT 4:2:2 INTERNAL RECORDING ON THE SONY ALPHA 7S III</strong></h2> <p>Filming in 4K UHD with frame rates up to 120p is possible and easy.</p> <p>You can also record using full 1:1 pixel playback with no binning, as well as 10-bit sampling for even more tonality on your recordings or flexibility in post-production when shooting externally via the HDMI A port in 16-bit raw HQ video quality.</p> <p>The <strong>Sony Alpha 7S3</strong> is a mirrorless camera that offers both high quality and low bit rate coding. The first codec developed for this model was XAVC SS, which uses HEVC/H.265 to retain more detail at smaller sizes while providing good performance when shooting video at bit rates up to 600 Mb/s!</p> <p>In addition, two other types have been created: One, XavcHS, is an intra-frame format capable of capturing amazing footage even on low-power devices; the other, called S-I, works best with higher capacity storage media such as SSDs or hard drives.</p> <p>Sony's new A7S III ( A7S3 ) is an incredible mirrorless camera that shoots at 120 frames per second (fps) and offers 4x slow motion video recording capabilities.</p> <p>This means you can record high-quality, slow-motion footage of your favorite moment with friends or family, then edit it in 30p at incredible speeds!</p> <p>Also, if there are gaps between moments when capturing things on the fly, such as driving through a beautiful landscape, this option gives us enough time to not miss anything by cutting what was being recorded just before something naturally happens without any interruption to the shoot, allowing for smoother cuts when putting a piece together after editing.</p> <p>The Sony 7 S III is a mirrorless camera that can record in the <strong>highest quality video format</strong>, 4K. It also has <strong>no time limit for recording</strong> and will never shut down while you're working on a long project, nor will it take note of any overheating!</p> <p>The Sony Alpha 7S3 is a reasonably priced, customizable digital <strong>camera for professionals</strong> who want to take their digital photography to the next level.</p> <p>With extensive controls for color, gamma levels as well as black level, this camera gives users the flexibility they need when it comes to capturing footage on set or in nature without compromising quality!</p> <p>S-Cinetone offers healthy skin tones with distinct colors that match those seen on professional film cameras like VENICE.</p> <p>So you can be sure your work will always look hot - even if it's being filmed by someone else's pointy object.</p> <p>The new Sony Alpha 7S III is the best camera in the Sony lineup.</p> <p>It offers a color profile that produces natural midtones and soft colors. It also has well controlled highlights so you can enjoy all that S-Log2 gives to your video signal while being able to produce high quality footage even after post production with REC709 or Log C gamma curves if needed.</p> <p>The Sony A7S III is the world's most advanced video production camera. It gives professional filmmakers and photographers the tools to produce movies that were previously impossible.</p> <p>This revolutionary Sony alpha body can record in the traditional Log Gamma (HLG) format as well as in the BT2020 color space that offers an extended dynamic range of over 15 stops to capture every detail from dark shadows to highlights without any skips or gaps, thanks to its wide 6-axis stabilization system that gives you true cinematic videography capabilities, even when you're mounting telescopes !</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-photo-echantillon.jpg" alt="Photoshoot with the Sony A7S III mirrorless camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>FAST MIRRORLESS AF SYSTEM</strong></h2> <p>The Sony Alpha 7S3 is the latest and greatest mirrorless camera from Japan's favorite brand. Featuring a fast Hyper-Z AF system, this Sony alpha body has 759 phase detection points that can focus on anything in less than 2 seconds with incredible accuracy, even if you're shooting video or stills using up to 6 EV of sensitivity.</p> <p>The Sony A7S III is a camera that can track moving subjects and has AI-based tracking, making it perfect for action photography.</p> <p>It also features real-time eye autofocus, so you don't have to worry about missing the shot when shooting portraits of humans or animals.</p> <p>The Sony Alpha A7S III is a game changer for anyone looking to take their photography to the next level.</p> <p>This full-frame mirrorless camera features an incredible sensor and the latest technologies that will allow you to focus faster and easier than ever.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-essai.jpg" alt="Photo test with the Sony alpha 7S 3" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>5-AXIS STEADYSHOT INSIDE IMAGE STABILIZATION IN SONY MIRRORLESS CAMERAS</strong></h2> <p>The Sony A7S III is an impressive camera! It has a 5.5-stage stabilization system, which allows you to take pictures without worrying about them being blurred due to shaking and to shoot handheld photos or videos using suitable lenses, such as telephoto lenses for wildlife photography.</p> <p>The Sony A7SIII ( A7S3 ) offers a variety of features that make this camera perfect for any photographer. You can use it to <strong>shoot landscapes</strong>, macros, and high-magnification events, such as concerts or wildlife photos, without worrying about stability issues, especially because you can always rely on the 5-axis, even when using third-party lenses with built-in stabilization features.</p> <p>The Sony A7S III is the latest in a line of <strong>high-quality professional cameras</strong>. It features an active IS mode that allows for even smoother footage right out of the box, with additional stabilization methods for videographers who need it most!</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-7-s-III-photo-essai.jpg" alt="Sony A7S III test foodphotography" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY BODY DESIGN AND CONNECTIVITY</strong></h2> <p>The Sony Alpha 7S III (A7SIII) is a camera with an impressive Tru-Finder QXGA OLED viewfinder with a high resolution of 9.44 million dots and 0.9x magnification for exceptionally clear, crisp eye-level viewing from anywhere in the frame, anytime!</p> <p>This viewfinder also features dedicated high-quality 120 fps settings to make it easy to render motion for both you and the captured images, thanks to its physical design.</p> <p>Its long 25mm eyepieces offer a 41° angle of view, giving it a wider perspective while providing clearer images than most traditional cameras today, without sacrificing too much detail or clarity when zooming in on particular areas of each shot, which is especially great if they're right next to each other.</p> <p>The Sony 7 S III is a camera specifically designed for videographers, with features that make it easy and comfortable to use for self-recording.</p> <p>The side-opening LCD screen allows you to work high or low without having to let go of the wheel when working on location; it also has a front-facing hinged position, perfect for vlogging or other self-recording needs!</p> <p>This touchscreen feature makes navigating settings very intuitive, so they are quickly accessible by touch, instead of fumbling around trying to figure out the menus in general terms.</p> <p>The Sony A7SIII is one of the top cameras for those who still want to use cards. It has a dual CFexpress Type A or SD memory card slot and can be configured to suit your needs in terms of files saved, so you can have plenty of storage space without worrying about running out at any time!</p> <p>Like all good things, there are also drawbacks; remember that unless both slots were designed specifically for high-speed transfers (U HS II), only standard formats will work here - so make sure that's what matters most before you buy this baby ;)</p> <p>For those who like to get creative with their video shooting, the Sony Alpha 7S3 has a more intuitive menu system and improved features. For example, it's easier for you to set up different workflows or select settings that go perfectly with the video recording mode, but also with on-board photography!</p> <p>Sony's latest A7SIII is a beautifully designed camera that will last for years of shooting. Its magnesium alloy chassis provides rigidity, durability and stability while remaining lightweight thanks to improvements in its lens mount design. It also offers more comfort with a flexible grip at any angle.</p> <p>The Sony 7 S III is weather sealed to protect it from the rigors of harsh conditions. The battery cover and terminal covers are also sealed, ensuring that your camera can withstand whatever Mother Nature throws at it!</p> <p>The Sony Alpha 7S III ( A7S3 ) is a game changer in video production. It features high capacity NP-FZ100 rechargeable lithium-ion batteries that provide up to 510 shots and 80 minutes of recording time per charge, whether you're using the viewfinder or the rear LCD screen, making this camera perfect for any type of shooting!</p> <p>The Sony 7 S III mirrorless feature a full-size HDMI port, which is ideal for connecting to external recorders.</p> <p>The Sony A7S 3 is a camera with 3.5mm external headphone and microphone ports, which allows for better control of audio recording when using compatible equipment such as wireless headsets or shotgun mics.</p> <p>The Sony A7SIII from Sony is an excellent mirrorless digital camera for those who want the best of both worlds. It can be used with a shotgun mic or an XLR input mic, and it offers clearer recording sound because it sends digital signals instead of analog.</p> <p>The Sony Alpha 7S III is a camera with built-in Wi-Fi, which allows you to connect wirelessly and share images directly from the camera. This feature also allows you to remotely control your shots, which is perfect when you want instant review.</p> <p>The Sony A7S III mirrorless camera offer three different connectivity options, including two USB Type-C ports that can be paired with an optional Ethernet wired LAN adapter for 1000BASE-T speed Internet access or remote shooting.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-essai.jpg" alt="Shooting with the new Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ON THE SONY A7S III CAMERA</strong></h2> <p>The Sony a7S III is the <strong>ultimate professional video camera</strong>. It is packed with features and its performance has been designed to meet your needs as an aspiring videographer or photographer looking for the latest technology in this field.</p> <p>The Sony A7S III is a complete camera, perfect for professional content creators. The body has been ergonomically designed with a better grip, a fully articulated LCD screen and waterproofing capabilities to provide you with high quality images or videos, no matter what type of production!</p> <p>With the addition of color profiles as well as new sensor and processor components included in this hybrid tool, there's not much else to do when you have access to these tools at your disposal, giving users total control over their final product without sacrificing anything along the way.</p> <p>The new Sony Alpha 7S III is an impressive mirrorless digital camera with a long list of upgrades.</p> <p>Users can enjoy faster data recording, better image stability and CF Express card compatibility thanks to its many renovations.</p> <p>With the Sony A7 S III, you can enjoy smoother videos and sharper images thanks to the sensor shift technology and anti-shake stabilization.</p> <p>This Sony camera also features intelligent active video cropping to bring your content into focus no matter where it is on the screen.</p> <p>The Sony A7S III is a camera designed <strong>for professional content creators</strong> looking to get the most out of their skills. It features 759 phase detection AF points with 90% coverage, Eye autofocus that can track humans or animals, and real-time video tracking, making it easier than ever to focus while shooting!</p> <p>Whether you're an enthusiast trying to capture something on film through creativity alone - or someone at the top of their game wanting nothing more than perfection in every image captured - we know this latest advancement will be a new love when used professionally.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-exemple.jpg" alt="example of photoshoot with Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>IS THE SONY ALPHA 7S III A PROFESSIONAL CAMERA?</strong></h2> <p>The Sony a7S III is a full frame mirrorless camera that was released in July 2020. The camera is aimed at professional photographers and videographers who need a high quality camera for stills and video.</p> <p>The a7S III has a 12.1-megapixel sensor and can record 4K video at up to 120 frames per second. It also has 5-axis image stabilization and an extended ISO range of 100 to 102400.</p> <p>In terms of build quality, the a7S III is made of magnesium alloy and is weather sealed to protect it from dust and moisture. The camera also has a large, high-resolution touchscreen and two SD card slots.</p> <p>Overall, the Sony a7S III is a great choice for professional photographers and videographers who need a high-quality camera and camcorder.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s3-exemple-phto.jpg" alt="Macro photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHICH BATTERY GRIP WORKS WITH THE SONY A7S III?</strong></h2> <p>The Sony VG-C4EM vertical grip is an optional accessory that can be added to the Sony A7S III camera.</p> <p>It allows for more comfortable shooting in a vertical orientation and also provides an additional battery, increasing the camera's shooting performance.</p> <p>The grip is made of durable magnesium alloy and is resistant to dust and moisture, making it ideal for use in harsh environments. It also features a built-in shutter release, AF-ON button, AE lock button and multi-selector joystick for easy operation.</p> <p>With its rugged construction and convenient controls, the Sony VG-C4EM vertical grip is an ideal choice for photographers who want to get the most out of their Sony A7S III camera.</p> <p class="p1"><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s-3-exemple-phto.jpg" alt="Photo shoot with the Sony alpha 7S III" width="900" height="600" /></p> <p class="p1"> </p> <h2 class="p1"><strong>HOW LONG CAN IT FILM?</strong></h2> <p>The Sony A7s III is a powerful and versatile digital camera that offers many features to amateur and professional photographers.</p> <p>One of the most impressive features of the A7s III is its video recording capability. With no limit on recording time, the A7s III allows users to capture high-quality video footage for an unlimited amount of time.</p> <p>This makes it an ideal camera for event photographers and videographers who need to capture long-lasting events, such as weddings or concerts.</p> <p>In addition, the A7s III's 4K video resolution ensures that users will be able to produce high-quality video that can be enjoyed on a variety of devices.</p> <p>Whether you're a professional videographer or an amateur photographer, the Sony A7s III is a great choice for anyone who wants to capture beautiful video.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s3-exemple-photo.jpg" alt="Wildlife photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WILL BE THE PERFORMANCES OF THIS DEVICE IN ASTROPHOTOGRAPHY?</strong></h2> <p>The Sony A7SIII is an excellent choice for astrophotography thanks to its exceptional low-light performance.</p> <p>With its 12.1 megapixel sensor, it is capable of capturing a large amount of detail and producing stunning images.</p> <p>However, due to its lower megapixel count, users may feel limited to smaller prints or reduced results when cropping.</p> <p>Ultimately, it all depends on how you shoot and what you want the end result to be.</p> <p>For example, if you want to make large prints or crop your photos, you might consider a camera with a higher megapixel count.</p> <p>On the other hand, if you're content with small prints or don't plan to crop your images, the Sony A7SIII will produce stunning results that you'll be proud to display.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s3-essai-photo.jpg" alt="Sony a7S III rear view" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>HOW DOES THIS CAMERA'S LOW-LIGHT PERFORMANCE COMPARE TO THE A6600 AND A7III?</strong></h2> <p>Low light photography has always been a bit of a challenge, but with the advent of new technologies, it has become easier to achieve excellent results even in very low light conditions.</p> <p>The Sony A7S III is a camera specifically designed for low light photography, and it excels in this area thanks to its large photosites and low pixel count.</p> <p>In fact, the larger pixels and lower signal-to-noise ratio allow the A7S III to capture more detail in low-light scenarios than other cameras.</p> <p>This makes it an ideal choice for photographers who want to be able to shoot in any lighting condition.</p> <p>Whether you're shooting a wedding in a dimly lit church or trying to capture the night sky, the A7S III will help you get the best results possible.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7-s-3-essai-photo.jpg" alt="Sony alpha 7S III, view of the control buttons" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>3 REASONS TO BUY THE SONY A7S III CAMERA</strong></h2> <p>The Sony Alpha 7S III is a professional mirrorless camera that offers excellent image quality, 4K video recording and fast autofocus. It's one of the most popular cameras on the market, and it's easy to see why. Here are three reasons to buy the Sony A7S III camera:</p> <p>1. Image Quality. The Sony A7S III produces stunning images, thanks to its full-frame sensor and advanced image processing.</p> <p>2. 4K video recording. The Sony A7S III can record 4K video at up to 60 frames per second for smooth, detailed footage.</p> <p>3. Fast autofocus. The Sony A7S III features advanced autofocus technology that makes it easy to track moving subjects.</p> <p>If you're looking for a high-end camera with excellent image quality, 4K video recording and fast autofocus, the Sony A7S III is a great option.</p>

SONYA7SIIIFE1635GMSD128

5/ 5

<p>The Alpha 7 III (A7 III) is being replaced by the Alpha 7 IV (A7 IV) after more than 3 years of outstanding and trustworthy performance. Among the changes, the sensor has been upgraded, while several photo and video capabilities have been improved.</p> <p>Photographers have been waiting for this camera (photo video) for a long time, and it is finally here. The Sony Alpha 7 IV (A7 IV) is the long-awaited sequel to the popular Sony Alpha 7 III and features an updated spec sheet.</p> <p>On the program: a dual Bionz XR processor, a new 33 megapixel sensor, a revamped autofocus module with artificial intelligence, and a strengthened video component with 4:2:2 10-bit internal recording</p> <p>The competition is readying its weapons in the opposite corner, where the Alpha 7 IV (A7 IV) and the opposition are battling it out.</p> <p>The <a title="Discover the Canon EOS R6" href="https://www.mczdirect.com/gb/canon-eos-r6/-canon-eos-r6-body-2-years-warranty--6396.html"><strong>EOS R6</strong></a> is an example at Canon, while Nikon has introduced the <a title="Discover the Nikon Z6 II" href="https://www.mczdirect.com/gb/nikon-z-6ii/-nikon-z6-ii-body--8281.html"><strong>Z6 II</strong></a> and the Z6 first. Panasonic's Lumix S1 and Lumix S5 are also strong prospects.</p> <p>It is difficult to find a direct equivalent of the Alpha 7 IV (A7 IV) among small APS-C or micro 4/3 sensors.</p> <p>However, we can mention the Fujifilm XT4, the Olympus OMD EM1 Mark III or the Lumix GH6 as alternatives.</p> <p>The Sony a7 IV digital camera sets the standard for modern <strong>full frame cameras</strong>.</p> <p>Its superb 33MP still image quality, 4K 60p video capture, improved ergonomics and lightning-fast sharing features make it <strong>ideal for today's photographers and filmmakers</strong>.</p> <p>With a focus on versatility and performance, the Sony a7 IV is sure to impress anyone who picks it up.</p> <p>Sony has once again raised the bar for what a full-frame camera can be, and the Sony a7 IV is sure to be a hit with professionals and enthusiasts alike.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a-7-iv-photo-exemple.jpg" alt="Photo test with the Sony A7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>INTRODUCING THE SONY A7 IV: A NEW STANDARD IN FULL-FRAME CAMERAS</strong></h2> <p>Sony has just announced the latest addition to its Sony a7 line of full-frame cameras, the Sony a7 IV.</p> <p>The Sony a7 4 is a major evolution of its predecessor, the Sony a7 III, and sets a new standard for full frame cameras.</p> <p>The Sony alpha7 IV is packed with features that serious photographers will love, including a new 33-megapixel sensor, in-body 5-axis stabilization, 4K video recording, and more.</p> <p>With its fast autofocus system and powerful image processing capabilities, the Sony a7 IV is sure to appeal to professional photographers and enthusiasts alike.</p> <p>Sony has once again raised the bar for what a full-frame camera can be.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a7-iv-photo-exemple.jpg" alt="sony a7iv photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: VERSATILE AND POWERFUL</strong></h2> <p>The Sony a7 4 is a versatile and <strong>powerful full-frame camera</strong> that will appeal to a wide range of photographers.</p> <p>With its new 33 megapixel sensor, built-in 5-axis stabilization, 4K video recording and fast autofocus system, the Sony a7 IV is capable of capturing stunning photos and videos.</p> <p>Whether you're a professional photographer or an enthusiastic amateur, the Sony alpha7 IV is sure to impress.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a-7-4-photo-exemple.jpg" alt="example of photo taken with the Sony alpha 7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: A STEP FORWARD FROM THE SONY A7 III</strong></h2> <p>Sony's a7 IV is the latest revision of its popular a7 mirrorless camera line.</p> <p>The a7 4 features several improvements over its predecessor, the a7 III, including a new sensor design, an updated autofocus system and 4K video recording.</p> <p>Perhaps the most significant change is the new sensor design, which Sony says improves image quality and low-light performance.</p> <p>The updated autofocus system includes eye tracking for stills and video, as well as improved subject tracking.4K video recording is now available at up to 60 frames per second, with full-frame oversampling for better image quality.</p> <p>Sony has also included HLG (hybrid log gamma) support for HDR video playback on compatible TVs.</p> <p>Overall, the Sony a7 IV is a minor but significant upgrade over the previous model and should appeal to anyone looking for a <strong>high-quality mirrorless camera</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-alpha-7-4-photo-exemple.jpg" alt="Sony A7 IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: PERFECT FOR PROFESSIONAL PHOTOGRAPHERS</strong></h2> <p>The Sony A7 IV is a high-end camera that is <strong>perfect for professional photographers</strong>.</p> <p>It has a full-frame sensor, which makes it ideal for capturing detailed images. The camera also has 4K video recording capabilities, making it perfect for filmmakers.</p> <p>In addition, the Sony Alpha7 IV features a 5-axis image stabilization system, which helps reduce blur and shake when shooting video or taking photos.</p> <p>The Sony A7 4 is a great camera for anyone who wants <strong>to take stunning photos</strong> or videos.</p> <p>It's well worth the price and will take your photography to the next level.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-alpha-7-4-photo-exemple.jpg" alt="Sony a7iv photography example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: AN EXCELLENT CHOICE FOR ENTHUSIASTS</strong></h2> <p>The Sony a7 IV is an excellent choice for photography enthusiasts.</p> <p>It is a full-frame camera with 33 megapixel resolution and Sony's latest generation BIONZ X image processor.</p> <p>The camera also features 5-axis in-camera stabilization, which is ideal for low-light photography and video shooting.</p> <p>Overall, the Sony a 7 IV is a great choice for enthusiasts who want a high-quality camera that can <strong>capture beautiful images and videos</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a-7-4-photo-exemple.jpg" alt="Sony alpha 7 IV photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV AGAINST THE COMPETITION</strong></h2> <p>Sony has included a few new features that distinguish the a7 IV from its predecessors, such as a variable angle LCD and a built-in intervalometer. But how does the a7 IV stack up against the competition?</p> <p>On paper, the a7 IV looks like a strong contender in the full-frame mirrorless camera market.</p> <p>However, it remains to be seen how it will perform in real world conditions. Sony's autofocus system is impressive, but it will have to contend with Canon's Dual Pixel CMOS AF and Nikon's Z6/Z7 mirrorless AF systems.</p> <p>The a7 4's 4K video capabilities are also impressive, but it will have to compete with the likes of the Panasonic GH6 and Sony a9 II if it is to be considered a top-tier video camera.</p> <p>And while the a7 IV's price is relatively high, it's still significantly cheaper than the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>Canon EOS R5</strong></a> and <a title="Discover the Nikon Z9" href="https://www.mczdirect.com/gb/nikon-z9/-nikon-z9-mirrorless-camera--9699.html"><strong>Nikon Z9</strong></a>.</p> <p>Only time will tell how the Sony alpha 7 4 will fare against its competitors, but there's no doubt that it's a <strong>powerful and versatile camera</strong> that has a lot to offer photographers and filmmakers.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7-4-photo-exemple.jpg" alt="Sony A7IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHY THE SONY A7 IV IS THE BEST FULL FRAME CAMERA ON THE MARKET?</strong></h2> <p>The Sony a7 IV is the <strong>best full-frame camera</strong> on the market for a number of reasons.</p> <p>First, it has an incredible autofocus system that can track subjects with ease.</p> <p>Second, it has 4K video capabilities, allowing you to capture stunning footage.</p> <p>Third, its low-light performance is superb, thanks to its large sensor and fast aperture lenses.</p> <p>Finally, it's extremely lightweight and portable, making it <strong>ideal for travel and street photography</strong>.</p> <p>In summary, the Sony alpha 7 4 is the best full-frame camera on the market thanks to its autofocus system, 4K video capabilities, low-light performance and portability.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7-iv-photo-exemple.jpg" alt="photo test Sony Alpha 7 4" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>10 REASONS TO LOVE THE SONY ALPHA 7 IV</strong></h2> <ol> <li>The A7IV delivers stunning photo and video quality.</li> <li>With 33 megapixels of resolution, the A7IV captures images with amazing precision.</li> <li>It's perfect for capturing fast-paced action with its excellent shooting speed.</li> <li>The A7IV's autofocus system is simply outstanding, ensuring that your photos are always sharp and in focus.</li> <li>The A7IV is a full-frame camera, which means it can use the entire image sensor area to produce high-quality images.</li> <li>It has a 5-axis image stabilization system, which helps reduce camera shake and blur.</li> <li>This camera has an impressive maximum recording capacity of 4K Ultra HD.</li> <li>The camera is compatible with a wide range of lenses, giving you plenty of options to choose from.</li> <li>This mirrorless camera is relatively light and compact for a full-frame camera, making it easy to carry with you.</li> <li>The Sony A7 4 is simply the best full-frame camera on the market, and it's sure to satisfy even the most demanding photographers.</li> </ol> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7iv-photo-exemple.jpg" alt="Sony A 7 IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY A7 IV</strong></h2> <ul> <li>Redesigned full-frame mirrorless camera with the latest Sony technology and a new body.</li> <li>Now includes a variable angle LCD, improved viewfinder, multi-digital interface shoe and advanced connectivity.</li> <li>Improved speed with real-time eye AF for humans, animals and birds, and uninterrupted shooting at 10 frames per second.</li> <li>Up to 4K/60p in Super35, 7K full frame 4K/30p upsampling and 10bit 4:2:2 with All-Intra H.265.</li> <li>Updated IBIS for up to 5.5 stops compensation and new AF assist with focus breathing compensation.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a7iv-photo-exemple.jpg" alt="Hybrid Sony a7 IV photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7 IV SENSOR AND PROCESSOR</strong></h2> <h3>33MP Exmor R BSI CMOS sensor</h3> <p>This new Sony Alpha 7 4 mirrorless camera produces high-quality images with a backlit design that's ideal for low-light conditions and excellent color rendition, as well as capturing crisp detail in all your photos.</p> <p>The Exmor R sensor offers a better dynamic range than most other sensors on the market today - it can often exceed 15 stops!</p> <p>This means you'll never have to worry about blown highlights or crushed shadows when shooting outdoors at night thanks to its ability to take advantage of dawn to dusk without any loss of image quality due to poor lighting conditions.</p> <p>It also allows you to store raw files at 10 bits per channel. You won't have to worry about anything happening while shooting; just save a JPG file instead.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a-7-iv-photo-exemple.jpg" alt="Sony a7 IV mirrorless camera example" width="900" height="600" /></p> <p> </p> <h3>BIONZ XR Processor</h3> <p>The new flagship-class BIONZ XR engine enables high-speed image processing for fast continuous shooting, 4K video recording and advanced AF tracking performance.</p> <p>The fast response time also helps reduce rolling shutter distortion with moving subjects so they look sharp in your photos or videos.</p> <p>The Sony A7 4 is a <strong>high-end camera</strong> that offers fast shooting speeds of up to 10 frames per second with mechanical or electronic shutters and AF/AE enabled.</p> <p>The buffer also allows for 828 consecutive uncompressed photos in raw and JPEG format with CFexpress Type A cards.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a-7iv-photo-exemple.jpg" alt="sony a7 IV mirrorless test" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7 IV VIDEO RECORDING</strong></h2> <h3>4K 60p 10-bit video recording</h3> <p>With the Sony Alpha 7 4, you can <strong>shoot in 4K UHD</strong> at 30 fps and still get high quality images.</p> <p>The sensor has an impressive number of pixels for this resolution, more than any other camera in the world!</p> <p>It also offers 10 bits per channel, which means your colors will never be dull or washed out; they'll be rich in detail, even when viewed up close.</p> <p>The new Sony A7IV is a camera to be reckoned with.</p> <p>Not only does it record in 4K, but its Super 35 sensor and upsampled capture area also offer UHD output at up to 60p 10-bit.</p> <p>The Sony A 7 IV is a mirrorless camera that <strong>can record for an unlimited amount of time</strong>, with no limit to the length of videos.</p> <p>It has improved heat dissipation structures, so you can shoot in 4K 60p 10 bit and still be pretty cool!</p> <p>The Sony Alpha 7 IV is a <strong>game changer in the world of professional video</strong>.</p> <p>The camera offers two different codecs to fit your workflow: XAVC, which uses HEVC/H.265 encoding for even higher quality and better motion analysis with lower bit rates of up to 600Mb per second; as well as XAVC S-I, an intra-frame format that offers consistent performance at lower resolutions like UHD 4K or 2160p120fps - whatever you need.</p> <p> </p> <h3>S-Cinetone, S-Log3, and other color and gamma controls</h3> <p>The Sony A7 IV is capable of delivering natural midtones and highlights that are well controlled. This color profile gives you healthy skin tones and soft colors.</p> <p>This excellent camera for amateurs and professionals supports Hybrids Log-Gamma, which allows you to <strong>produce HDR content</strong> directly from the camera with its wide color gamut capabilities.</p> <p>With S-Log3, you have the ability to shoot in 15+ stops of dynamic range with increased control over shadow and midtone calibration.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-alpha-7-4-photo-exemple.jpg" alt="Sony a7 IV photo quality" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7 IV: FAST MIRORLESS AF SYSTEM</strong></h2> <h3>Autofocus based on artificial intelligence</h3> <p>The Sony Alpha 7 IV camera is a great option for anyone looking to <strong>take their photography to the next level.</strong></p> <p>With its fast mirrorless AF system and -4 EV sensitivity range, you'll never have trouble getting the perfect shot, even if the scene is dimly lit!</p> <p>This fantastic piece of equipment can do wonders for video recording and still images, so be sure to get yours today before it sells out.</p> <p> </p> <h3>Real-time eye tracking and AF</h3> <p>The Sony A7 IV's AF system is fast, accurate and locks onto subjects. Whether it's face tracking or sharpness in video or stills, it will give you a good picture.</p> <p>The Sony Alpha 7 IV is a <strong>high-precision camera</strong> that can track subjects accurately in real time.</p> <p>The artificial intelligence system recognizes patterns and colors for increased accuracy, as well as tracking speed from afar with its significantly reduced distance requirements of 25 meters or less!</p> <p>The latest addition to Sony's Alpha series is true to its reputation as a game changer.</p> <p>The A7 IV was designed from the ground up with speed, stability and accuracy in mind. It will meet all your needs as an artist or professional photographer working on production projects where you need to be consistent on a wide variety of subjects at different distances.</p> <p> </p> <h3>AF during video recording and additional focus modes</h3> <p>The Sony A7 IV is <strong>ideal for capturing video of all types</strong>, including eye-catching shots that will make your subject stand out.</p> <p>With support for real-time autofocus while recording and powerful features like Face Detection, which tracks the eyes of a moving human or animal, this camera can't be beat!</p> <p>The Sony A7IV offers many options for focusing while recording.</p> <p>You can choose from seven-step AF transition speeds and five-step subject shift sensitivity settings that will let the camera do the heavy lifting while giving your fingers more control over exactly where they're pointed, which is especially useful if a person needs to have both eyes open or if distances vary considerably from close to far.</p> <p>The Sony Alpha 7 4 has a very interesting new feature, Focus Map. It's like peaking with a color overlay that shows you where something is in front of or behind your focus point depending on the aperture setting you choose.</p> <p>The Sony A7 4 is a camera that was <strong>designed for professionals</strong>. It has an AF Assist feature that allows you to easily switch between automatic or autofocus mode and manual focus control, if necessary, to adjust your shots when working on a set with multiple subjects at the same time - a quick way to shift selective attention between these different elements without having too much trouble yourself.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-alpha-7-iv-photo-exemple.jpg" alt="Sony a7 IV mirrorless camera photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7IV BODY DESIGN, CONNECTIVITY AND STREAMING</strong></h2> <h3>Viewfinder and LCD screen</h3> <p>The Sony A7 IV is an <strong>excellent camera</strong> that can shoot in standard 60 fps and 120 fps formats for smooth motion rendering.</p> <p>The Tru-Finder viewfinder has a higher resolution than its predecessor, allowing you to see things more clearly with 1/3 point per pixel accuracy on the screen.</p> <p>The Sony Alpha7 IV is perfect for vloggers, Instagram star influencers and other selfie needs thanks to its articulating screen that can be used either in a front-facing orientation or tilted up at high angles while shooting vertically on uneven surfaces.</p> <p>This LCD screen also makes it easy to work with touch capabilities as well as intuitive controls making navigating settings quick and easy.</p> <p> </p> <h3>Ports and Interface</h3> <p>The Sony A7 IV is a powerful camera that offers full-size HDMI ports for more reliable connections when working with external recorders.</p> <p>The Sony Alpha7 IV features a USB 3.2 Gen 2 Type-C port, which offers faster data transfer speeds than microUSB and can be used to charge the camera from your computer or power it via accessories while connected.</p> <p>Sony's latest camera, the A7IV, features a 3.5mm headphone port and an external microphone jack for better audio control.</p> <p>The new Sony A7 IV camera has a hot shoe that supports the optional ECM-B1M Shotgun Microphone or XLR-K3M adapter kit, which allows you to get clear audio recording by sending digital microphone signals to your camera.</p> <p>This mirrorless camera features a USB Type-C port that can be paired with three optional accessories. It offers TX 1000BASE connectivity, wireless remote shooting and FTP transfer, all of which are great for getting your work done in style.</p> <p> </p> <h3>5-axis SteadyShot INSIDE image stabilization</h3> <p>The Sony A7 IV is an amazing camera, especially for those who like to shoot video or stills and are looking to upgrade their gear.</p> <p>Not only does it feature the 5-axis SteadyShot INSIDE image stabilization system that helps eliminate any blur caused by shaking when taking photos.</p> <p>The latest Sony A7IV offers versatility for different types and styles of photography.</p> <p>Whether it's macro photography, high-magnification shots or wide-angle shots, the camera compensates for pitch (tilt) and yaw adjustments so your images are perfectly straight.</p> <p>It also has roll compensation, which is also useful for moving subjects.</p> <p>The new Sony A7 IV is the ultimate video camera, with more features than ever! For example, there are three different stabilization modes that can be used to remove any unwanted shaking.</p> <p>In addition, it comes with Sony's Active IS mode, which allows for even smoother footage straight out of the camera, without any further processing.</p> <p> </p> <h3>Advanced external flash control</h3> <p>The Sony A7 IV is an excellent camera for photographers who want to use flash to shoot fast-moving subjects.</p> <p>This is possible, thanks to the more advanced P-TTL (Programmed Trigger Lock) metering system and an updated flash control unit that reduces shutter lag between shots, as well as the use of AWB information from your settings to capture natural color tones without overexposing or underexposing light sources such as lights/burns, etc.</p> <p>This allows you to shoot faster because they are easy on both eyes when working at night.</p> <p> </p> <h3>Wireless Connectivity and Streaming</h3> <p>The all-new Sony A7 4 is a very powerful camera. This high-tech wonder is packed with all the features you need for your next photo shoot and more, including built-in Wi-Fi that allows for wireless or wired shooting without any hassle!</p> <p>The connectivity also allows you to control the camera remotely, which means you'll never again have an excuse for not taking the perfect shots when they're out of range like before.</p> <p>The Sony Alpha7 IV is a camera that can be controlled with your phone through Bluetooth. This means you'll never have a problem connecting it again.</p> <p>The Sony A7 IV is the perfect camera for people who want to improve their photography skills. It offers amazing features that will ensure you never lose your precious memories again, like Visual Story which automatically publishes photos and videos to online storage platforms so they are always accessible, no matter what!</p> <p>The new Sony A7 IV camera isn't just for taking pictures. If you have a compatible computer or mobile device, this stylish little camera can stream live video directly from the lens to your screen.</p> <p>This mirrorless camera is also a high-resolution camera that offers 4K 15p, FHD 60p/30fps and HD 30 fps shooting options. It also features the internal Creative Look feature with natural skin tones for attractive photo quality right out of the box!</p> <p>The Sony A7 4 is a high-end camera that supports UVC and AC for better image quality while streaming.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-alpha-7-IV-photo-exemple.jpg" alt="Sony A7IV photo test" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7 IV FEATURES</strong></h2> <ul> <li>New 33-megapixel full-frame back-illuminated Exmor R CMOS sensor</li> <li>Latest generation Bionz XR image processing engine</li> <li>Improved low-light performance and noise management with native ISO 100-51,200 (expandable to 204,800 for stills and 102,400)</li> <li>Improved 5.5-stop, 5-axis in-camera image stabilization system</li> <li>10 fps continuous shooting with AF/AE Tracking, now up to f/22</li> <li>Uninterrupted shooting with over 828 JPEG + RAW images</li> <li>Two card slots with 1x CFexpress Type A and SD UHS II</li> <li>759 AF points (94% coverage) with 30% improvement in AF-S speed</li> <li>Real-time eye-tracking AF for human/pet/bird</li> <li>Fully articulated 1.03 million-dot variable angle LCD touchscreen and new touch menu</li> <li>New dial with stills/film/rallies and fast motion</li> <li>Improved 3.69 million dot OLED viewfinder</li> <li>Improved grip</li> <li>Improved connectivity with multi-interface (MI) digital hot shoe, USB Type-C, 1000Base-T</li> <li>Ethernet, 5GHz WiFi and HDMI Type-A.</li> <li>Remote control and focus with the Imaging Edge application</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-hybride-sony-alpha-7-4-photo-exemple.jpg" alt="example of shooting with Sony A7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ON THE SONY ALPHA 7 IV</strong></h2> <p>The Sony A 7 IV camera is an upgrade to the previous model, and not just in name.</p> <p>The sensor has been updated with higher resolution and improved image quality, while also including handy video features never before seen on this type of camera, such as fast AF speeds or tracking modes for when you need them most!</p> <p>The new design offers significant changes that make it even easier to use than before - ideal if all those glorious pixels are what matter most to your workflow.</p> <p>The Sony Alpha 7 IV camera has been launched and it offers true mirrorless capabilities with 33 megapixels, fast high-buffered burst rates as well as 4K/60p video. Live streaming is now possible without any delay thanks to faster data transfer speeds.</p> <p>The Sony A7 IV is a camera that lets you capture the perfect image, no matter what type of content it will be used for. Whether you are a beginner or a professional, this camera has an abundance of features and capabilities that make the creative possibilities endless.</p> <p>The new Sony A7 IV camera is packed with features, but it also has a new design that will make you want to own one even more. </p>

SOA7IV14GMX3

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Description coming soon

SOA7III24105OSSSD128BATBAG

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<p>The all-new <strong>Sony Alpha 7R V (A7R V)</strong> is a 24x36 camera that boasts a 61MP resolution. With this definition, the ergonomics have also been redesigned to include 8K video capabilities and improved autofocus tracking . The Sony A7R V will set a new precedent for studios around the world.</p> <p>Until the early 2020s, Sony was the only company marketing 35mm mirrorless. However, when other legacy manufacturers saw Sony's success in this market, they began to release their own products and compete with Sony.</p> <p>With the release of the Nikon Z7 and other Panasonic Lumix S1R, Sony then released the <a title="Discover the Sony A7R IV" href="https://www.mczdirect.com/gb/sony-alpha-7r-iv/-sony-alpha-7r-iv-body-2-years-warranty--5293.html" target="_blank" rel="noreferrer noopener">Alpha 7R IV (A7R IV)</a> with a 61MP sensor to compete. If Leica had entered the race with its SL2, and Canon with its <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html" target="_blank" rel="noreferrer noopener">EOS R5</a> in the meantime, or if Nikon was struggling with the <a title="Discover the Nikon Z7 II" href="https://www.mczdirect.com/gb/nikon-z-7ii/-nikon-z7-ii--8283.html" target="_blank" rel="noreferrer noopener">Z7 II</a>, no full frame competitor came close to the definition offered by the A7R IV.</p> <p>In mid-fall 2022, the Japanese tech giant returns with the Alpha 7R V (A7R V). Some expected a 100MP 24x36 sensor to compete with medium format cameras like the <a title="Discover the Fujifilm GFX100S" href="https://www.mczdirect.com/gb/fujifilm-gfx100s/-fujifilm-gfx100s--8288.html" target="_blank" rel="noreferrer noopener">Fujifilm GFX100S</a> or Hasselblad X2D 100C; however, that is not what was delivered.</p> <p>Sony has made significant improvements to its A7R V camera, which includes a new chassis, a new processor and improved AF tracking. The sensor remains the same as the one used in the previous model. In addition, this new version now supports 8K video capabilities.</p> <p> </p> <h2 class="p1"><strong>WHAT WE AIM FOR WITH THE SONY A7R V ( ILCE-7RM5 ):</strong></h2> <ul> <li>A big step forward for Sony's high-resolution mirrorless camera with 61MP images, full-pixel playback of 8K/24fps video and high-speed 4K/60fps.</li> <li>Dramatically improved autofocus technology with AI-driven Deep Learning processing for humans, animals, birds, vehicles and insects.</li> <li>Improved low-light performance, AE algorithm, more accurate color reproduction, and improved auto white balance.</li> <li>Up to 10 frames per second RAW burst with AF/AE tracking, writing to two CFexpress cards, with a Quad XGA viewfinder and 3-axis LCD.</li> <li>Optical stabilization up to 8 stops for stills and new active mode for video, as well as multi-resolution RAW modes.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-8.jpg" alt="Sony A7R V" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7R V CAMERA OVERVIEW</strong></h2> <p>The all-new Sony a7R V camera body is the perfect tool for any photographer, whether professional or enthusiast. This update introduces AI deep learning subject recognition, which allows for better recognition and real-time tracking of humans, animals, birds, vehicles and insects.</p> <p>With this new feature, the Sony alpha line of cameras turns a new page: it has never been easier to take amazing shots of your favorite subjects.</p> <p>Although it captures 61-megapixel images, the new full-frame back-illuminated sensor can now shoot RAW at up to 10 fps and record 8K 24p video with full pixel readout and no binning. The sensor also offers wider AF coverage, with 693 phase-detection AF points.</p> <p>In addition, deep learning AI has been leveraged to acquire and track a wider range of subjects, including planes, cars, trains and an ever-increasing number of animals.</p> <p>Sony has redesigned the overall design by rebuilding it with an aluminum body for people who use Sony products for professional purposes such as studio, portrait, wildlife, landscape, wedding, etc.</p> <p>The new ILCE-7RM5 features a 9-million-dot electronic viewfinder, superior to other cameras in its class, as well as a 4-axis/4-directional multi-angle LCD touchscreen for difficult angles and clear shots.</p> <p>You'll also find that flesh tone quality has been improved, as well as automatic white balance, low-light performance and incredible body stabilization that offers up to 8-stop compensation with the improved 5-axis IBIS unit.</p> <p>The Imaging Edge desktop application has also been updated to prevent image distortion due to the minute movements that often occur when shooting.</p> <p>As a result, designers now have the ability to produce high quality images suitable for display panels.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-1.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7R V MIRRORLESS CAMERA FEATURES:</strong></h2> <ul> <li>61 megapixel full-frame Exmor R image sensor with backlighting +BIONZ XR</li> <li>New real-time autofocus system powered by artificial intelligence (deep learning)</li> <li>True mirrorless capability with 8K 24p, 10-bit 4:2:2 video with full pixel readout and no binning.</li> <li>4K 60fps / 6.2K oversampling</li> <li>5-axis in-body stabilization up to 8 stops and new active video IS mode</li> <li>S-Cinetone and S-LOG image profiles</li> <li>693 phase-detection AF points covering 79% of the sensor</li> <li>Human recognition of poses, faces, nose, eyes, ears, etc.</li> <li>Advanced subject recognition (animals, birds, vehicles, insects)</li> <li>Improved low-light performance</li> <li>Improved auto white balance and more natural skin tones</li> <li>240MP pixel shift multi-shot with automatic motion detection via the Imaging Edge application.</li> <li>Up to 10 frames per second with AF/AE for 88 uncompressed RAW and 184 compressed RAW.</li> <li>New 4-axis multi-angle LCD touch screen</li> <li>Class-leading 9M quad-XGA viewfinder</li> <li>Dual CFexpress memory card slot</li> <li>New thermal dissipation for 8K recording</li> <li>New lossless RAW compression and JPEG or multi-resolution RAW upsampling</li> </ul> <p> </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-3.jpg" alt="Sony alpha 7R V" width="900" height="600" /></p> <h2 class="p1"><strong>WHAT IS THE WEIGHT AND SIZE OF THE SONY A7R V?</strong></h2> <p>The Sony A7R V weighs in at 665 grams, over 200 grams heavier than the average mirrorless camera. With dimensions of 131 x 97 x 82 mm, it is also much larger than most cameras in its class.</p> <p> </p> <h2 class="p1"><strong>IS THE SONY A7R V WEATHERPROOF?</strong></h2> <p>The Sony A7R V ( ILCE-7RM5 ) is a weatherproof camera that keeps water and dust out of the camera, making it perfect for outdoor photography in extreme conditions. When you attach one of these waterproof lenses to your camera, you have an all-weather kit.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-4.jpg" alt="Sony alpha 7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR PORTRAIT PHOTOGRAPHY?</strong></h2> <h3><strong>Large full frame sensor (35.8 x 23.8 mm)</strong></h3> <p>The Sony A7R V mirrorless camera's large full-frame sensor is one of its best features.</p> <p>With a 35.8 x 23.8mm sensor, it offers a shallower depth of field and a blurred background for your portraits.</p> <p>Plus, the large sensor gives you more flexibility when it comes to cropping and resizing your photos. And because the sensor is full frame, you'll be able to capture more light and detail than with a smaller sensor.</p> <p>If you're looking for a mirrorless camera with excellent image quality, the Sony A7R V is a great option.</p> <h3> </h3> <h3><strong>Very high resolution sensor: 61.0MP</strong></h3> <p>The Sony A7R V is a mirrorless camera with a very high resolution sensor. With 61.0 MP, it will give you more room for cropping, and you'll be able to print your portraits in larger format with finer detail.</p> <p>The A7R V's sensor also offers excellent low-light performance and fast autofocus, making it an excellent choice for photographers who want to capture crisp, clear images in a variety of lighting conditions.</p> <p>In addition, the A7R V's ( ILCE-7RM5 ) body is designed to be lightweight and comfortable to hold, making it easy to take on your adventures.</p> <p>Whether you're capturing natural landscapes or city street scenes, the Sony A7R V is a powerful tool that will help you create stunning photos.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-11.jpg" alt="Sony alpha A7RV" width="900" height="600" /></p> <h3>Image stabilization</h3> <p>The Sony A7R V is a high quality mirrorless camera, very popular with professional photographers. One of the features that sets this camera apart from others is its image stabilization. This feature reduces the effects of camera shake during long exposures and long focal lengths, ensuring that your photos are sharp and clear.</p> <p>In addition to image stabilization, the Sony Alpha 7R V also offers a variety of other features that make it a top choice for professional photographers. These include a fast autofocus system, 8K video recording, and a weather-resistant body.</p> <p>If you're in the market for a professional hybrid camera, the Sony A7R V should be at the top of your list.</p> <p> </p> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony A7R V mirrorless camera has a built-in electronic viewfinder. This is a great feature for those who like to use a viewfinder during a portrait session.</p> <p>The electronic viewfinder allows the photographer to stabilize the camera and reduce camera shake since it is closer to the body.</p> <p>In addition, the electronic viewfinder is useful when LCD screens are very difficult to read in bright sunlight. The Sony Alpha 7R V mirrorless camera is an excellent choice for anyone who wants the benefits of an electronic viewfinder.</p> <p> </p> <h3><strong>Good ergonomics and handling</strong></h3> <p>The Sony A7R V is an excellent mirrorless camera in terms of ergonomics and handling. The majority of the controls are well placed and easy to reach, which is important when you're trying to make quick adjustments while shooting.</p> <p>The camera body is also comfortable to hold, and the grip offers good support for your hand.</p> <p>Overall, the Sony A7RV offers excellent handling and ergonomics, making it a great choice for portrait photography.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-7.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR STREET PHOTOGRAPHY?</strong></h2> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony A7R V professional camera has a built-in electronic viewfinder. This is a very advantageous feature, especially for street photography and shooting in bright sunlight.</p> <p>By using the viewfinder, the photographer can stabilize the camera and reduce the risk of camera shake. In addition, the viewfinder allows the photographer to see the LCD screen more clearly, making it easier to take great pictures.</p> <p>Overall, the built-in electronic viewfinder is a great asset for any photographer and makes taking great pictures much easier. Thanks, Sony!</p> <p> </p> <h3><strong>Live-view</strong></h3> <p>One of the features that sets this camera apart from others on the market is its live view capability.</p> <p>This means you can take pictures without using the viewfinder, which can be very useful if you're trying to be less bulky (for example, when doing street photography).</p> <p>The downside of the live view is that it drains the battery faster, so you'll want to make sure you have extra batteries on hand if you plan to use this feature extensively.</p> <p>Overall, the Sony A7R V is a great choice for anyone who wants a top-notch mirrorless camera with plenty of features and flexibility.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-12.jpg" alt="A7RV Sony" width="900" height="600" /></p> <h3><strong>Focusing by face detection</strong></h3> <p>The Sony A7R V mirrorless camera is a great choice for anyone looking for a pro camera with face detection focus.</p> <p>This feature is very useful in busy street scenes, as it allows you to focus on framing and other adjustments while the camera manages the focus for you.</p> <p>In addition, the A7R V offers 8K video recording, high-speed shooting and an advanced autofocus system that make it a great choice for anyone looking for a high-end mirrorless camera.</p> <p> </p> <h3><strong>Fully articulated LCD screen</strong></h3> <p>The Sony Alpha 7R V mirrorless camera is a great choice for anyone looking for a versatile camera with an articulating LCD screen.</p> <p>This feature allows you to shoot in non-traditional positions, such as waist-level, which helps you be more creative and unobtrusive on the street.</p> <p>The A7R V ( ILCE-7RM5) also has a built-in electronic viewfinder, which is extremely useful in bright light or when you want to see what your subject looks like before you shoot.</p> <p>Overall, the A7RV is an excellent choice for anyone looking for a high quality camera with an articulated LCD screen.</p> <p> </p> <h3><strong>Image stabilization</strong></h3> <p>Image stabilization is an increasingly important feature of digital cameras. Many photographers find that image stabilization reduces the effects of camera shake, allowing them to take sharper pictures. This is especially true for long exposures and long focal lengths.</p> <p>The Sony A7R V mirrorless camera has built-in image stabilization, which means the sensor moves to compensate for camera shake. This results in sharper images, especially when shooting at high ISO values or in low light conditions.</p> <p>In addition, the A7R V also offers a variety of other features that make it an attractive option for street photographers, such as a fast autofocus system and wide dynamic range.</p> <p>As a result, the A7R V is an excellent choice for anyone looking for a mirrorless camera with excellent image quality and performance.</p> <p> </p> <h3><strong>Large full frame sensor (35.8 x 23.8 mm)</strong></h3> <p>The Sony A7R V is a high-end camera with a large full-frame sensor. This gives the camera several advantages over models with smaller sensors.</p> <p>First, the large sensor allows for better low-light performance. Second, it offers a shallower depth of field, which can be useful for creating a nice, blurred background behind your subject.</p> <p>Finally, the large sensor also allows you to use wide angle lenses, which is not possible with smaller sensor cameras. If you're looking for excellent image quality and the ability to use a wide variety of lenses, the Sony Alpha 7R V is an excellent choice.</p> <p> </p> <h3><strong>Medium size body camera</strong></h3> <p>The Sony A7R V is a great choice for anyone looking for a Sony camera with a medium-sized body. It's small enough to be easy to carry around, but not so small that it looks like a toy.</p> <p>The grip is good, and it feels like a professional camera without being too big or bulky. The image quality is excellent, and the video quality is very good.</p> <p>The only downside is that it's not cheap, but for the quality you get, it's definitely worth the price.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-14.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR SPORTS PHOTOGRAPHY?</strong></h2> <h3><strong>Fast continuous shooting: 10.0fps</strong></h3> <p>The Sony A7R V is a mirrorless camera designed for speed. With a continuous shooting speed of 10 frames per second, it can keep up with the fastest action.</p> <p>This makes it an ideal choice for sports photographers who need to be able to capture split-second moments.</p> <p>In addition to its fast shooting speed, the A7R V also offers excellent image quality. With 61 megapixels of resolution, it produces crisp, detailed images.</p> <p>This makes it an excellent choice for photographers who want to make large prints or crop their images heavily.</p> <p>If you're looking for a fast mirrorless camera that can keep up with the action and produce high-quality images, the Sony Alpha 7R V is a great option.</p> <h3> </h3> <h3><strong>Environmental seals</strong></h3> <p>The Sony A7R V is an ideal camera for outdoor sports because it has waterproof seals. This means that the camera is protected from dust and water splashes. exposure to the elements.</p> <p>The A7R V also has a fast shutter speed, so you can capture clear images even in low light conditions.</p> <p>In addition, the A7R V ( ILCE-7RM5 ) has a wide variety of lenses, so you can find the perfect lens for any situation.</p> <p>Whether you're shooting low-light action or capturing landscape detail, the A7R V is an excellent choice for outdoor photography.</p> <p> </p> <h3><strong>Fast Maximum shutter speed: 1/8000s</strong></h3> <p>The Sony Alpha 7R V is a perfect camera for anyone who wants to capture sports action or shoot in bright sunlight.</p> <p>The 1/8000s shutter speed is fast enough to almost completely avoid blur, making it the perfect camera for capturing split-second moments.</p> <p>In addition, the fast shutter speed is useful when using a fast lens at its widest aperture.</p> <p>This combination can often lead to excess light in the camera, but with the A7R V's 1/8000s shutter speed, you won't have to worry about that.</p> <p>Whether you're a professional sports photographer or just a nature enthusiast, the Sony Alpha A7R V is a great choice.</p> <p> </p> <h3><strong>693 focus points</strong></h3> <p>The new Sony A7R V mirrorless camera is an excellent choice for sports photography. With 693 focus points, it can maintain continuous autofocus (AFC) mode for better subject tracking.</p> <p>Plus, the camera's through-the-glass LCD viewfinder gives you a clear view of the action while shooting.</p> <p>And with 8K video recording, you can capture all the excitement of the game in stunning detail.</p> <p>If you're looking for a camera that can help you capture great sports photos and videos, the Sony Alpha 7R V is a great option.</p> <p> </p> <h3><strong>Good battery life: 600 photos</strong></h3> <p>With a battery life of 600 photos per charge, the Sony A7R V camera is a great choice for sports photography.</p> <p>At most sporting events, you'll be shooting at high speeds for long periods of time, which drains the battery pretty quickly.</p> <p>With a battery life of 600 shots per charge, you won't run out of juice or have to change batteries very frequently in the middle of an event.</p> <p>The Sony Alpha a7R V also has an impressive autofocus system that can track moving subjects with ease, making it a great choice for action photography.</p> <p>If you're looking for a Sony mirrorless camera that can shoot at high speeds and has great battery life, the Sony Alpha 7R V is a great option.</p> <p> </p> <h3><strong>Good ISO in low light</strong></h3> <p>The Sony A7R V is an excellent choice for sports photography thanks to its excellent high ISO performance.</p> <p>With a native ISO range of 50 to 102400, it can easily handle low-light conditions without sacrificing image quality.</p> <p>The camera also has excellent autofocus performance, making it easy to track moving subjects.</p> <p>In addition, the A7R V is also capable of shooting 8K video, making it a versatile tool for stills and video.</p> <p>If you're looking for a mirrorless camera that can do it all, the Sony Alpha a7R V is a great option.</p> <p> </p> <h3><strong>Wireless connection</strong></h3> <p>Wi-Fi is a very useful feature if you are a professional photographer who needs to deliver your photos as quickly as possible.</p> <p>The Sony A7R V camera is Wi-fi enabled, which allows you to transfer files wirelessly to your computer or other devices.</p> <p>Wi-fi is also handy if you want to share photos with friends and family, or if you need to back up your photos in case you lose data.</p> <p>Overall, the Sony Alpha A7R V mirrorless camera is a great choice for professional photographers who need the speed and convenience of Wi-Fi.</p> <p> </p> <h3><strong>Good ergonomics and handling</strong></h3> <p>The Sony A7R V mirrorless camera is a great option for sports photography, thanks to its good ergonomics and handling.</p> <p>The body is designed to be easily handled with one hand, and the large grip helps keep the camera in place. The viewfinder is large and bright, making it easy to follow fast-moving subjects.</p> <p>The autofocus system is fast and accurate, making it possible to take sharp photos of even the most elusive athletes.</p> <p>And the video capabilities are impressive, capturing stunning footage of live sporting events.</p> <p>In short, the A7R V is a great choice for anyone looking to take their sports photography to the next level.</p> <p> </p> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony Alpha 7R V camera has a built-in electronic viewfinder. This is a great feature for photographers who want to stabilize the camera and reduce camera shake.</p> <p>The viewfinder is also handy for shooting in bright sunlight, when LCDs can be difficult to read.</p> <p>The A7R V also has a number of other great features, including a fast autofocus system, 4K video recording and a wide variety of lenses.</p> <p>Whether you're a professional photographer or a hobbyist, the A7R V is a great choice for anyone looking for a high-quality mirrorless camera.</p> <p> </p> <h3><strong>Image stabilization</strong></h3> <p>The Sony Alpha A7R V is a high-end camera with an image stabilization feature. This is a feature designed to reduce the effects of camera shake, especially at long focal lengths.</p> <p>This can be extremely useful for sports photography, as it can help you get sharper photos. The A7R V's image stabilization system is very effective, and it can make a big difference in the quality of your photos.</p> <p>If you're looking for a hybrid camera with excellent image quality and impressive performance, the Sony A7R V is a great option to consider.</p> <p> </p> <h3><strong>Anti-flicker function</strong></h3> <p>The Sony A7R V pro camera from Sony is an excellent choice for anyone who wants to avoid the unwanted effects of flickering lights.</p> <p>The camera's anti-flicker feature helps reduce the flicker effect, but it generally reduces the maximum continuous shooting speed.</p> <p>Despite this reduced speed, the A7R V is still an excellent choice for anyone who wants to avoid the negative effects of flickering lights.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-19.jpg" alt="Sony A7RV" width="900" height="600" /></p> <h2 class="p1"><strong>OUR OPINION ON THE SONY ALPHA 7R V FULL FRAME CAMERA</strong></h2> <p>The Sony a7R V is more than just an update to the previous generation of cameras, it is a revolutionary new product.</p> <p>With its newly developed artificial intelligence processing system, the a7R V can detect and track subjects with incredible accuracy. This artificial intelligence subject detection will help photographers gain focus and produce better results overall.</p> <p>With constantly improving Deep Learning technology, the potential of this camera is endless!</p> <p>The camera body has been refined to create the perfect tool for photographers who want the best possible image quality, whether it's stills or video.</p> <p>The updated viewfinder with unparalleled clarity, high-resolution 3-axis LCD and 8-stage image stabilization system help achieve this goal.</p> <p>The alpha 7R V also offers accurate fleshtone color reproduction and automatic white balance, for closer-to-perfect photos.</p> <p>You can use the two CFexpress cards to capture RAW bursts of up to 10 frames per second, and the camera has multi-resolution RAW and JPEG modes to accommodate any shooting situation.</p> <p>It's not news that people want more video, so Sony has made sure the camera can shoot 8K video without overheating, even when using high frame rates and autofocus.</p> <p>In addition, it is still an excellent camera. In other words, this generation is a purebred mirrorless camera for photographers who also shoot great video.</p> <p>The improvements in the Sony Alpha a7R V are hard to ignore, whether you need to take quick, sharp photos or accurately capture landscapes in low light.</p> <p>You can shoot high-resolution photos for longer periods of time and record 8K wide dynamic range video, both new capabilities in an R-series body.</p> <p>Sony has adapted the higher-resolution model into a hybrid camera with autofocus technology, which will set the standard for all future versions of Alpha cameras. </p>

SOA7RV50F12GMX9

5/ 5

<p>Sony introduces the second generation of its A7C camera bodies, comprising not only the <a href="https://www.mczdirect.com/gb/sony-a7c-ii/-sony-a7c-ii-body-black--11950.html"><strong>A7C II</strong></a> but also a high-resolution version called A7C R. This latter model features a 61 MPx sensor sourced from the <a title="Discover the Sony A7R V" href="https://www.mczdirect.com/gb/sony-a7r-v/-sony-a7r-v-body-professional-camera--10878.html"><strong>A7R V</strong></a>.</p> <p>Three years after the initial launch of the "C" series of the Alpha with the A7C, Sony adopts a strategy similar to its first Alpha 7 by splitting its full-frame hybrid range into two distinct categories: the Alpha A7C II and the Alpha A7C R, with the latter boasting an exceptionally detailed sensor.</p> <p>The A7C II aligns with the A7 Mark IV with its 33 MPx sensor, while the A7C R emphasizes high resolution with the A7R V's 61 MPx sensor. Sony promotes the Alpha 7C R as a lighter version of the A7RV since it is not only more compact but also nearly 200g (198g to be exact) lighter than its counterpart. Despite this size difference, both offer the same image quality, thanks to identical sensors and processors.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-1.png" alt="Sony A7C R" width="900" height="600" /></p> <h2>What we love about the Sony A7C R mirrorless camera:</h2> <ul> <li>New ultra-high resolution concept with impeccable image quality from a compact and portable camera.</li> <li>Combines a 61 MP sensor with a high-speed processor and a dedicated AI processor for real-time subject recognition and tracking.</li> <li>Impressive body stabilization with up to 7 stops of compensation against shake for low-light handheld shots.</li> <li>Natural color rendering and wide dynamic range perfectly suited for portrait, street, and landscape photography.</li> <li>User-friendly body, equipped with a variable-angle touch screen, an XGA OLED viewfinder, and a new menu design.</li> </ul> <p> </p> <h2>Getting to Know the Sony A7CR</h2> <p>The Sony Alpha 7CR stands out with its compactness and sleek design. It houses a 60MP sensor and an AI-assisted autofocus system, features borrowed from the superior alpha 7R V model, but in a more compact and affordable casing. The device weighs 430g, making it relatively lightweight and easy to carry. The grip is enhanced by a slightly deeper handle and a front control dial, addressing some shortcomings of the previous a7C model.</p> <h3>Major Ergonomic Features of the Sony A7C R</h3> <p>The ergonomic features of the Sony Alpha a7CR are noteworthy. It incorporates an enhanced viewfinder lens with greater magnification, taken from the recent a6700 model, thus offering a superior visual experience. This compact yet comprehensive camera showcases phenomenal image quality and smart features, making the photography experience intuitive and rewarding.</p> <p>With the Sony A7C R, photographers can enjoy outstanding maneuverability without compromising on performance and image quality. Its design and major ergonomic features make it a wise choice for both hobbyists and professionals looking to capture high-resolution images in a compact and handy format.</p> <h3>Full-frame Sensor of the Sony Alpha A7CR</h3> <p>The Sony A7CR is equipped with a full-frame 61MP sensor, which is a major asset for this model. This sensor allows for capturing images with high resolution, ensuring top-notch image quality. The AI assistance for autofocus is another notable feature which, when combined with the high-resolution sensor, guarantees sharp and detailed images.</p> <h3>Importance of a Good Sensor and Image Quality</h3> <p>A good sensor is paramount for image quality. The sensor's size, resolution, and ability to manage light effectively are key factors in ensuring clarity, sharpness, and color fidelity in the images produced. The full-frame sensor of the Sony Alpha 7CR allows for excellent light management, even in low light conditions, and provides a wide dynamic range, which is essential for capturing details in highlights and shadows. The sensor's high resolution also enables the capture of a significant amount of detail, especially valuable for landscape or portrait photography where detail precision is crucial.</p> <p>In conclusion, the full-frame sensor of the Sony Alpha A7CR is a vital component that greatly contributes to the exceptional quality of images produced by this device. Its high resolution and superior light handling deliver sharp, detailed, and vibrant images, meeting the demands of professional photographers and knowledgeable enthusiasts alike.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-6.png" alt="Sony alpha 7C R" width="900" height="600" /></p> <h2>Shooting Features of the Sony A7C R</h2> <h3>Shooting Modes and Burst Performance</h3> <p>The Sony A7C R is equipped with a 61-megapixel BSI CMOS sensor and a Bionz XR processor, accompanied by a dedicated 'AI' processing unit. These specifications allow it to provide a variety of shooting options. Regarding burst performance, the A7CR offers a continuous shooting speed of 8 frames per second (fps) with the mechanical shutter and 7 fps in electronic shutter mode. In a comparison between the Sony A7CR and the Sony A7C II, it's noted that the A7CR does not offer a "Pre-Shoot Burst" mode. Furthermore, the continuous shooting speed can reach up to 6 fps with AF/AE tracking during live view shooting.</p> <h3>Autofocus Performance</h3> <p>The Sony A7CR benefits from an AI-assisted autofocus system, a feature inherited from its larger predecessor, the a7R V. However, when shooting in continuous AF-C or AF-A mode, the real-time DMF (Direct Manual Focus) function is not available, and this restriction also applies when using the FE 70-200mm F2.8 GM OSS lens in AF-C mode. Autofocus performance is crucial to ensure sharpness and accuracy, especially in fast or moving shooting conditions.</p> <p>The integration of artificial intelligence into the Sony A7CR's autofocus system is a significant advantage, allowing for quick and precise focusing. While specific details about autofocus performance were not fully disclosed in the sources reviewed, AI assistance suggests enhanced ability to track and lock focus on moving subjects, thus providing photographers with a powerful tool for capturing sharp images in various shooting scenarios.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-7.png" alt="A7CR Sony alpha" width="900" height="600" /></p> <h2>The Sony A7CR Viewfinder</h2> <h3>Electronic viewfinder, its coverage, and resolution.</h3> <p>The Sony A7CR is a notable addition to Sony's compact full-frame a7C series, delivering high-resolution capabilities in a compact package. One key component aiding these capabilities is its electronic viewfinder.</p> <h4>Electronic Viewfinder</h4> <p>The Sony Alpha 7CR is equipped with an electronic viewfinder (EVF) that allows photographers to see an accurate digital representation of the image to be captured. This is especially useful in low-light conditions or when color accuracy is vital. The EVF on the Sony A7CR is known for its high resolution and contrast, enabling users to see fine details and accurate colors before taking a shot.</p> <h4>Viewfinder Coverage</h4> <p>Viewfinder coverage is a crucial aspect of the photography experience. The Sony Alpha a7C R's viewfinder offers 100% coverage, meaning what you see in the viewfinder is exactly what will be captured in the final shot. This full coverage allows photographers to frame their shots precisely without worrying about cropped edges or unexpected elements in the frame.</p> <h4>Viewfinder Resolution</h4> <p>The viewfinder's resolution is also a vital aspect as it affects the clarity of the image seen through the viewfinder. The Sony A7CR's viewfinder boasts a resolution of approximately 2.36 million dots, which is high enough to provide a clear and detailed image. Moreover, the viewfinder uses XGA OLED technology, known for delivering excellent contrast and accurate color reproduction. The viewfinder's magnification is 0.70x, providing a broad view for composition and focusing.</p> <p>These features of the electronic viewfinder, combined with the high resolution and overall performance of the Sony A7CR camera, make this device a solid choice for professional photographers and serious enthusiasts looking to capture high-quality images.</p> <p class="ed__a-p ed__bdy__l"><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-8.png" alt="Sony alpha 7C R" width="900" height="600" /></p> <h2>Low-light performance of the Sony A7C R</h2> <h3>Low-light capabilities of the Sony Alpha 7CR, notably due to its ISO performance.</h3> <p>The Sony A7CR is a camera that especially excels in low-light conditions, a feat largely attributed to its ISO performance. With a basic ISO range from 100 to 32,000, it can produce clear and sharp images even in dimly lit environments.</p> <p>Furthermore, this ISO range can be extended from 50 to 102,400, offering additional flexibility for photographers. Another article mentions an even broader extended ISO range, from 50 to 204,800, making night and low-light shooting more convenient.</p> <p>The compact design of the Sony Alpha 7C R does not compromise its performance, thanks to its large full-frame sensor that ensures high resolution even in low light. In addition to its ISO capabilities, the Sony A7CR features 5-axis image stabilization, providing up to 7 stops of compensation when paired with a compatible lens, crucial for reducing motion blur in dimly lit conditions.</p> <h3>Explanation of the importance of low-light performance for indoor or evening photography.</h3> <p>Low-light performance is crucial for a wide range of photography scenarios, including indoor and evening photography. It allows capturing moments without relying on artificial lighting, which can alter the mood or simply be unavailable. In indoor spaces where lighting is often suboptimal, or during evening events with scarce natural light, a high-performing low-light camera like the Sony A7CR is essential.</p> <p>Low-light performance is also vital for professional photographers covering evening events or indoor photo sessions. It allows them to produce high-quality images without adding extra lighting equipment, which can be bulky and expensive.</p> <p>Moreover, low-light photography opens the door to increased creativity. It allows photographers to play with shadows and lights, capture mystical silhouettes, or scenes illuminated by candlelight or city lights. The possibilities are vast, and the Sony A7C R provides the necessary tool to fully explore them.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-3.png" alt="Photo exemple Sony A7CR" width="900" height="600" /></p> <h2>Sony Alpha 7CR Video Performance</h2> <h3>4K Video Capabilities</h3> <p>The Sony A7C R is a solid choice for videographers due to its impressive 4K video capabilities. It offers the ability to record 4K videos at up to 60 frames per second and also provides an option for oversampled 4K from an APS-C crop. This feature is useful for maintaining high resolution while allowing for creative cropping in post-production.</p> <p>Additionally, the A7CR supports 4K video recording in 10-bit 4:2:2 internally, ensuring ample latitude for color grading and post-processing. Advanced profiles such as S-Log3, HLG, and S-Cinetone are also supported, giving videographers a wide range of options to capture dynamic and cinematic imagery.</p> <h3>Sony A7CR Connectivity</h3> <p>The connectivity of the Sony A7CR encompasses a multitude of features, allowing photographers to stay connected and easily share their work. These advanced connectivity options meet the demands of modern photographers looking to streamline workflow while maintaining high production quality.</p> <h3>Various connectivity options, including wireless</h3> <p>The Sony A7CR offers multiple connectivity options, ensuring optimal flexibility. On the left side of the device, there are three access doors revealing the single SD card slot, compliant with UHS-I/II, a USB-C connector, a micro HDMI (Type-D) connector, as well as ports for a microphone and headphones. These doors are hinged, a wise design choice compared to flexible rubber options that might wear over time.</p> <p>Beyond these physical connections, the Sony Alpha 7C R also offers wireless connectivity options through the multifunctional interface on the device's top plate. It features WiFi and Bluetooth connectivity, with the latter providing the option to choose between 2.4GHz and 5GHz bands.</p> <h2><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-4.png" alt="Sony A7CR exemple" width="900" height="600" /></h2> <h2>Battery Life of the Sony A7CR</h2> <p>The Sony A7C R camera is powered by the Sony NP-FZ100 battery, known as one of the best on the market in terms of endurance. With this battery, the Sony Alpha a7CR can capture approximately 490 photos when used with the electronic viewfinder, and up to 560 photos with the LCD screen. The capacity of the NP-FZ100 battery is 2280mAh.</p> <h2> </h2> <h2>Our Opinion on the Sony A7CR</h2> <p>The high-resolution full-frame Sony A7C R hybrid camera proves to be a true revelation, merging cutting-edge capabilities in a compact and lightweight body from the C series. It is primarily designed for photographers seeking the ultimate in image quality and resolution without compromising portability and mobility.</p> <p>Its compact size doesn't intimidate portrait subjects, ensures street photographers discretion and agility, while landscape photographers benefit from carrying lighter equipment, adding more lenses or accessories to their bag.</p> <p>With a resolution of 61MP, the A7CR camera delivers rapid overall performance, ranging from a respectable 8 frames per second in continuous shooting, to responsiveness in image viewing and general usage. The body benefits from a thoughtful design, which is slim and lightweight, while offering a comfortable grip for handheld shooting, with a plethora of customizable camera controls. Sony's new menus are intuitive, offering familiar swipe navigation and advanced control over image settings, video adjustments, and AF.</p> <p>The Sony Alpha a7CR also introduces a new image quality selection, allowing memory space savings, increasing the buffer's image count, and introducing the new HEIF image format, for excellent compression without degradation.</p> <p>If you're considering joining the Sony ecosystem for your photographic practice, the A7CR might be the ideal camera to ensure the longevity of your images in terms of resolution, quality, and color accuracy.</p>

SOA7CRBLKFE35F14GMX4

5/ 5

<p>Drawing from the technical foundation of the <a title="Discover the Sony A7 IV" href="https://www.mczdirect.com/gb/sony-a7-iv/-sony-a7-iv-mirrorless-camera--9703.html"><strong>A7 Mark IV</strong></a> and its 33MP sensor, the A7C II now incorporates an artificial intelligence chip to enhance its autofocus. This upgrade could position it as the go-to tool for street photographers wanting to leverage Sony's advanced technology in a body weighing just over 500g.</p> <p>It took three years for the much-anticipated successor to the A7C to emerge: the A7C II, a full-frame hybrid camera that retains the essence of the C series. It stands out with its compact body, lightness, and an offset rangefinder-style viewfinder, in contrast to the central viewfinders of models like the A7 and A9.</p> <p>Launched in 2020, the A7C was designed based on the Alpha A7 III, inheriting its 24MP sensor. In this fall of 2023, the A7C II naturally draws from the more recent A7 IV, adopting its full-frame Exmor R 33MP sensor and the pair of processors that make up the Bionz XR unit. Thanks to this powerful setup, despite a nearly 50% increase in pixels, the camera maintains the same sensitivity range as its predecessor, the A7C (100-51,200 ISO, which can be extended from 50 to 204,800 ISO).</p> <h2> </h2> <h2><strong>WHAT WE LOVE ABOUT THE SONY A7C II:</strong></h2> <ul> <li>A second-generation compact mirrorless camera, enriched with numerous improvements, including a new 33 MP sensor and a fast processor.</li> <li>Benefits from Sony's flagship technologies, notably a dedicated AI processor for focusing, derived from the A7R V.</li> <li>A revamped design with better ergonomics due to new buttons, optimized handling, and a tiltable LCD touchscreen.</li> <li>Powerful hybrid features for creators: 4K video at 60 frames per second, fast burst at 10fps with AF/AE, and extended sensor AF coverage.</li> <li>Technological innovations for exceptional content quality, including LUT support, improved stabilization, and remarkable low-light performance.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-1.png" alt="Sony A7C II photo" width="900" height="600" /></p> <p class="ed__cntnr is--sw"> </p> <h2><strong>SONY A7C II MIRRORLESS CAMERA IN BRIEF</strong></h2> <p>Boasting a compact design with notable improvements both inside and out, the second generation of the Sony Alpha A7C II mirrorless offers content creators impressive capabilities in a highly portable format.</p> <p>This latest generation upgrade from Sony's compact C series of hybrid Alpha cameras incorporates a 33-megapixel full-frame back-illuminated Exmor R CMOS sensor, identical to the A7 IV. The A7C II is also equipped with the BIONZ XR processor from the same generation as flagship devices, offering processing speeds 8 times faster than the previous model.</p> <p>Alongside these core features is the powerful AI processing unit from the <a title="Discover the Sony A7R V" href="https://www.mczdirect.com/gb/sony-a7r-v/-sony-a7r-v-body-professional-camera--10878.html"><strong>Sony A7R V</strong></a>, which manages subject recognition and tracking more effectively and accurately. Other significant upgrades include improved in-body stabilization, achieving up to 7 stops, and continuous shooting at rates of up to 10 frames per second with AF/AE tracking.</p> <p>Filmmakers can record in various formats up to 4K 60p (Super 35) and full-frame 4K at 30p, in 4:2:2 10-bit. Preset aesthetic profiles are now available, with the S-Log and S-Cinetone profiles, as well as LUT support for comprehensive advanced video performance.</p> <p>The A7C II's body has also been refined by Sony, with enhanced ergonomics featuring a 0.7x magnification EVF, new front and rear dials, an S&amp;Q dial, and an improved grip for better handling.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-2.png" alt="Sony A7CII photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II MAIN FEATURES</strong><strong>:</strong></h2> <ul> <li>High-resolution full-frame performance in a compact body.</li> <li>Capture of high-quality 33MP images thanks to the BSI Exmor R CMOS sensor.</li> <li>Powered by Sony's premium BIONZ XR image processing engine.</li> <li>High sensitivity and wide dynamic range (ISO 100 - 51200).</li> <li>Accurate color reproduction and natural skin tones.</li> <li>Integrated 5-axis image stabilization up to 7.0 stops for handheld shooting.</li> <li>Real-time autofocus, AI-powered, for fast and accurate tracking. Burst mode up to 10fps with AF/AE tracking.</li> <li>Recognition of humans, animals, birds, insects, cars, trains, and planes.</li> <li>Precise focusing in lighting conditions as low as EV-4 in dedicated AF-S mode.</li> <li>High-density hybrid AF with 759 phase-detection points.</li> <li>Continuous manual focus in AF-C/AF-S modes and focus bracketing up to 299 images.</li> <li>4K video at 60fps in Super35 format with 10-bit 4:2:2 recording.</li> <li>4K video recording at 30fps in full frame with 7K oversampling and full pixel readout.</li> <li>S-Cinetone image profiles for cinematic results.</li> <li>Log mode recording with LUT monitoring and LUT import.</li> <li>Inherits the auto framing feature from the Sony ZV-E1.</li> <li>Focus breathing compensation, AF assistance, and focus map for professional video.</li> <li>Active stabilization activation when used with Sony lenses.</li> <li>Compact and lightweight camera with dust and moisture-resistant design.</li> </ul> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-3.png" alt="A7C II Sony Photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II KEY FEATURES:</strong></h2> <h3>Professional Image Quality</h3> <p>The full-frame mirrorless Alpha 7C II camera is designed for professional photography. Thanks to its new 33MP backlit Exmor R sensor and Bionz XR processor, it covers a wide range of subjects. This cutting-edge technology offers high sensitivity and a broad dynamic range (ISO 100-51200, expandable to ISO 50-204800 for still images).</p> <p>Compared to the Alpha 7C, it incorporates a 5-axis optical image stabilization providing a 7.0 stop advantage, for precise detection and control of vibrations.</p> <p>Furthermore, the Alpha 7C II offers enhanced color reproduction for a more accurate white balance in challenging lighting conditions.</p> <h3> </h3> <h3>Advanced Autofocus Technology</h3> <p>The Alpha 7C II features Sony's most advanced technology, including an AI-based subject recognition system for real-time autofocus. This processing unit has 759 phase-detection points, covering 94% of the frame, and operates down to EV-4, facilitating easy shooting in low-light conditions.</p> <p>Thanks to its AI-driven technology, the device can identify a wide variety of subjects, from insects to humans. It can even track a subject's gaze, ensuring continuous focus on the eyes. And with continuous shooting up to 10 fps with AF/AE tracking, you'll never miss that perfect moment.</p> <h3>High-definition Video</h3> <p>The Alpha 7C II excels not only in photography but also in 4K video, providing creators with the tools needed for top-tier storytelling. It allows recording in 4K 60P in Super35 format, 4K 30P with 7K full-frame oversampling, and offers a color depth of 10 bits with a 4:2:2 color sampling. It also supports XAVC S-I and XAVC HS formats.</p> <p>Sony also makes post-production easier with various color profiles and LUT support. Features like auto framing, active mode image stabilization, breathing compensation, and AF assist make the Alpha 7C II a preferred choice for hybrid videographers.</p> <h3>Intuitive Handling</h3> <p>Following the popularity of touch controls introduced with the ZV-E1, the Alpha 7C II incorporates an intuitive user interface reminiscent of smartphone simplicity. Besides touch shooting, focusing, and tracking, you can also navigate the menu with a simple touch.</p> <p>Sony has also included an enhanced tilt screen, an XGA OLED viewfinder, and an additional front dial for a seamless user experience. Its compact design, improved grip, and resistance to dust and moisture make this device the ideal choice for photographers on the go.</p> <h3>Stay Connected</h3> <p>The Alpha 7C II offers multiple options to connect, create, and share your content. In terms of wireless connections, it integrates Wi-Fi and Bluetooth. It is compatible with the Creator's Cloud platform for collaborative production, file transfers, and remote control.</p> <p>Among the wired connections, there is a USB-C port, a micro HDMI port, a 3.5mm jack, and a multi-interface shoe for simplified connectivity with various accessories.</p> <h2> </h2> <h2>What is the difference between the Sony Alpha 7C and the Alpha 7CII?</h2> <p>The Alpha 7CII is a next-generation camera offering significant upgrades, reflecting the best of Sony's technology. While the Alpha 7C was equipped with a 24.2 MP sensor and a BIONZ X processor, the Alpha 7CII features a 33 MP sensor and an enhanced BIONZ XR processor.</p> <p>The Alpha 7CII also benefits from an increased stabilizer advantage, moving from 5.0 stops to 7.0 stops, AI-based subject detection, an expanded range of video features, and improved ergonomics.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-4.png" alt="Sony alpha a7C II photo" width="900" height="600" /></p> <h2><strong>Sony A7C II vs Sony A7C</strong></h2> <p>The new Sony A7C II showcases significant improvements over the original A7C in key areas such as resolution, processing power, autofocus, and video capabilities. It features a superior 33MP sensor, compared to the previous A7C's 24MP sensor, delivering more detailed images and larger print capabilities. The A7C II also integrates a faster BIONZ XR processor and a dedicated AI unit for advanced subject tracking and recognition, surpassing the earlier model. The autofocus is enhanced with 759 phase-detection points and reliable eye and subject tracking for both humans and animals.</p> <p>In terms of video, the A7C II offers oversampled 4K 30p, 4K 60p in Super 35mm, and 1080p slow motion at 120fps, outclassing the A7C's 4K 30p. With these improvements in image quality, performance, and intelligent features, the A7C II presents marked advancements in both photo and video over its predecessor. However, it still retains the same compact, lightweight, and weather-resistant body, ideal for versatile videographers and photographers on the move.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A7CR</strong></h2> <p>The Sony A7C II and <a title="Discover the Sony A7CR" href="https://www.mczdirect.com/gb/sony-a7cr/-sony-a7cr-body-black--11949.html"><strong>A7CR</strong></a> are two powerful and compact options among Sony's growing lineup of full-frame mirrorless cameras. The A7C II delivers optimal resolution with its 33MP sensor, whereas the A7CR stands out with a more robust 61MP sensor. The latter is particularly advantageous for demanding applications like landscape, architecture, or product photography where detail precision is paramount.</p> <p>Both models benefit from 5-axis stabilization, fast BIONZ XR processors, and dedicated AI tracking. In terms of ergonomics, the A7CR adopts the intuitive touch interface first introduced on the A7C II. The A7CR also has a slight edge in speed with 8fps continuous shooting versus the A7C II's 10fps.</p> <p>Their video capabilities are very similar, offering 4K at 60fps for both models. However, the A7CR differentiates itself with a redesigned grip and design optimized for portability. For photographers seeking exceptional image quality in a very compact form, both cameras impress, with the A7CR leaning more towards maximum photo resolution.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A7IV</strong></h2> <p>Both the Sony A7C II and Sony A7IV are full-frame mirrorless cameras, but they cater to distinct needs. The A7C II features a 33MP sensor, 7-axis image stabilization, and a compact design, making it perfect for leisure or travel photography. It also supports 4K video at 60fps.</p> <p>On the other hand, the A7IV is typically more robust and geared towards professionals, offering advanced features often at a higher price point. Both have comprehensive autofocus systems, but the A7C II boasts 759 focus points, unlike the A7IV. Your choice between the two will likely hinge on your specific requirements: the A7C II for its portability and the A7IV for professional use.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A6700</strong></h2> <p>The full-frame Sony A7C II and the APS-C format <a title="Discover the Sony A6700" href="https://www.mczdirect.com/gb/sony-alpha-6700/-sony-alpha-6700-body--11611.html"><strong>Sony A6700</strong></a> are two compact and potent options from Sony's mirrorless lineup. The A7C II offers peak resolution with a 33MP sensor, while the A6700 features a 26MP APS-C sensor capable of delivering oversampled 4K 60p video. Both models benefit from the fast BIONZ XR processors, but the alpha A7C II stands out with a dedicated AI processor for advanced real-time eye, face, and body tracking.</p> <p>The A6700 offers 5-axis stabilization and slightly faster burst shooting at 11 frames per second, compared to the A7C II's 10fps. In summary, both cameras deliver professional-grade performance and features in compact, weather-sealed bodies, perfect for versatile photographers and videographers. The A7C II leans more towards high-resolution shots while the A6700 stands out for its high-speed stabilized shooting and 4K video capabilities.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-5.png" alt="Sony alpha 7c II photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II REVIEW</strong></h2> <p>There's never been a more opportune time to delve into visual storytelling thanks to devices like the Sony A7C II. This model offers content creators advanced hybrid capabilities. It incorporates the technology of Sony's high-end devices within a compact, portable body, benefiting from both internal and aesthetic enhancements.</p> <p>A high-resolution 33MP CMOS sensor is paired with Sony's swift BIONZ XR processor, and these key components are bolstered by the now renowned AI processor, managing subject recognition and AF tracking. These combinations unlock new possibilities in photography and video, delivering faster overall performance, improved image quality, and optimized autofocus.</p> <p>This black version of the A7C II is joined by a silver variant, as well as a new ultra-high-resolution A7CR in both black and silver. The choice between these models will depend on your content style: the R version leans more towards photography, while the standard A7R II is a thoroughbred hybrid camera, excelling in both video and photography.</p> <p>Turning back to the Sony A7C II, it provides much more than just technological advancements. Many new features await discovery, aiding in the creation of compelling content, such as enhanced 5-axis stabilization and software functionalities like automatic framing, active stabilization, and breathing compensation, to name just a few.</p> <p>All these enhancements and many more make this device a comprehensive and high-performing camera, ready to elevate your content and open new horizons for your visual narratives.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-6.png" alt="Alpha a7c II exemple photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II FAQ</strong></h2> <h3>Does the Sony A7C II have image stabilization?</h3> <p>Yes, the A7C II is equipped with 5-axis image stabilization that offers up to 7 stops of compensation for sharp handheld shots.</p> <h3>What are the video capabilities of the A7C II?</h3> <p>The A7C II can shoot in 4K up to 30 fps with full pixel readout in Super 35mm format. It is also capable of recording videos in Full HD at rates up to 120 fps for smooth slow motion.</p> <h3>How does the autofocus system of the A7C II perform?</h3> <p>With 759 phase-detection AF points covering 94% of the image area, the A7C II offers excellent autofocus capabilities. It also has advanced subject tracking powered by AI.</p> <h3>What battery life can I expect from the Alpha A7C II?</h3> <p>Sony rates the battery life of the A7C II at about 540 shots using the rear LCD and 440 shots with the EVF, based on CIPA standards. These figures may vary depending on shooting conditions.</p> <h3>Does the A7C II have a fully articulating rear screen?</h3> <p>Yes, the A7C II's 3-inch touchscreen LCD is fully articulating, allowing for flexible viewing angles during shooting or playback.</p> <h3>Is the A7C II weather-sealed?</h3> <p>Yes, its magnesium alloy body is dust and moisture-resistant, making the A7C II suitable for outdoor use in various conditions.</p> <h3>How does the A7C II connect to smartphones or computers?</h3> <p>The A7C II features WiFi, Bluetooth, and USB-C connectivity for wireless or wired image transfer and remote control functions.</p> <h3>What types of memory cards are compatible with the A7C II?</h3> <p>The A7C II has a slot for UHS-II SD card compatible with SD, SDHC, SDXC, Memory Stick PRO Duo, and Memory Stick PRO-HG Duo cards.</p> <h3>Is the A7C II full-frame?</h3> <p>Yes, the A7C II features a full-frame sensor, not an APS-C, offering high resolution with shallow depth of field capabilities.</p> <h3>How compact is the Sony A7C II?</h3> <p>The A7C II weighs only 509g and has dimensions of 124 x 71 x 60mm, making it very compact and lightweight for a full-frame camera. It's easy to carry.</p> <h3>Is the Sony A7C II worth the purchase?</h3> <p>With its versatile hybrid features, exceptional image quality, and compact design, the A7C II offers great value for enthusiasts and professionals looking for advanced capabilities in a portable body.</p> <h3>How much does the Sony A7C II cost?</h3> <p>Prices may vary based on availability, but the A7C II body should be available at the best prices on our website. Kits including lenses may cost more.</p> <h3>What is the resolution of the Sony A7C II?</h3> <p>The A7C II is equipped with a 33-megapixel full-frame sensor, delivering high-resolution images.</p> <h3>How many frames per second can the Sony A7C II shoot?</h3> <p>The A7C II can shoot bursts of up to 10 fps with autofocus and auto exposure enabled, making it ideal for action shots.</p> <p> </p>

SOA7CIIBLKFE35F14GMX4

5/ 5

<p>After 5 years of service, the <strong>Sony Alpha 7S III (A7S III)</strong> full-frame mirrorless camera takes the place of its predecessor. It specializes in video and strives to make a name for itself in this field by offering 4K UHD at 120 fps and a novel viewfinder.</p> <p>The Alpha 7S II (A7S II) blew out its fifth candle before being replaced by the Alpha 7S III (A7S III). Anonymous sources finally got it right by announcing the renewal of Sony's dedicated video camera, after several rumors and quite a few false ones. The Alpha 7S III (A7S III) comes with features that were introduced in the <a title="Discover the Sony A7R IV" href="https://www.mczdirect.com/gb/sony-alpha-7r-iv/-sony-alpha-7r-iv-body-2-years-warranty--5293.html"><strong>A7R IV</strong></a> in 2019.</p> <p>The <strong>Sony Alpha 7S III (A7S III)</strong> improves on the original without going overboard. While Sony claims to have "changed everything" from the processor to the sensor, many elements are comparable. The 12.1-megapixel full-frame sensor is still there, as is a maximum ISO 409,600 for stills.4K UHD is now the standard recording format, and 8K is off the table.</p> <p>Sony is skipping high definition, unlike Canon, which now offers 8K with its new 24x36 hybrid, the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>EOS R5</strong></a>. In the fall of 2019, it was Panasonic that offered a Lumix S1H in 35mm format. The latter's sensor can reach 6K thanks to its huge cooling system, which faces demanding productions despite its 35mm format.</p> <p>Sony, on the other hand, is launching the Alpha 7S III (A7s III) in an aggressive frame with no intention of stopping. If the definition of the sensor is restricted, Sony claims several advantages in return.</p> <p>The A7S III uses the Sony VG-C4EM grip dedicated to <a title="Discover the Sony A1" href="https://www.mczdirect.com/gb/sony-a1/-sony-a1--8286.html"><strong>Sony A1 (A1)</strong></a>, <a title="Discover the Sony A7 IV" href="https://www.mczdirect.com/gb/sony-a7-iv/-sony-a7-iv-mirrorless-camera--9703.html"><strong>A7 IV (A7IV)</strong></a>, A7R IV (A7RIV) and <a title="Discover the Sony A9 II" href="https://www.mczdirect.com/gb/sony-alpha-9-ii/-sony-alpha-a9-ii-body-2-years-warranty--5760.html"><strong>A9 II (A9II)</strong></a> mirrorless cameras. The grip can accept one or two NP-FZ100 batteries and also acts as a battery charger when connected to the camera via the body's USB port.</p> <p>Noise and low-light handling should be excellent; due to the increased pixel readout speed, rolling shutter is limited.</p> <p>Also, with <strong>4K UHD resolution</strong> reaching 600 Mbps or 120 frames per second, eye and face tracking autofocus is included. Sony also has another ace up its sleeve: a 9.44 million-dot electronic viewfinder !</p> <h2><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-echantillon.jpg" alt="Photo test with the Sony A7S III" width="900" height="600" /></h2> <p> </p> <h2 class="p1"><strong>WHAT ARE THE MAIN FEATURES OF THE SONY A7S III HYBRID CAMERA?</strong></h2> <p>The <strong>Sony A7S III</strong> is a high-end mirrorless camera that offers many advanced features and capabilities in a compact, lightweight body. Among the A7S III's top features, here are the top 10:</p> <ul style="list-style-type:circle;"> <li>Beautiful 4K video at 120p in 10-bit 4:2:2 internal for unlimited creative possibilities without overheating.</li> <li>Premium image quality with native ISO 80-102,400, expandable to ISO 40-409,600, for optimal low-light performance when shooting video or stills.</li> <li>Increased dynamic range of 15+ stops, bringing out details even in high contrast scenes.</li> <li>The all-new 12.1MP full-frame back-illuminated Exmor R sensor is combined with the powerful BIONZ XR image processor for exceptional performance and speed.</li> <li>Faster, more accurate video autofocus with Hybrid AF, featuring 759 phase-detection AF points, 92% coverage and enhanced real-time eye AF.</li> <li>New XAVC-HS (H.265) and XAVC-S-I (All-I) codecs, 16-bit RAW data output, S-Log profile.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with new active mode.</li> <li>New touch menu system, variable angle display and 9.44 million dot OLED Tru Finder.</li> <li>Dual card slot compatible with high speed CFexpress Type A/ UHS-II card.</li> <li>Improved connectivity with 5GHZ wifi connection and full-size HDMI port.</li> </ul> <p>The new Sony Alpha 7S III is a lightweight camera that goes beyond expectations. The imaging strengths are supported by a few changes in the physical design, including an LCD screen with a side-aperture joint for better image quality as well as an impressive 9.44m dot OLED electronic viewfinder!</p> <p>Not only does this camera have two slots to store your files on CFexpress Type A or SD UHS II memory cards, but it also promotes heat dissipation so you can shoot continuously without worrying about slow performance due to slow storage speeds, as other models can experience before their buffer fills up completely.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-de-photo.jpg" alt="Portrait photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY A7S III MIRRORLESS CAMERA:</strong></h2> <ul> <li>Stunning 4K video at 120p in 4:2:2 10-bit for <strong>unlimited creative possibilities</strong> without overheating.</li> <li>Outstanding image quality with native ISO 80-102,400, expandable to ISO 40-409,600 for optimal low-light performance.</li> <li>The all-new Exmor R sensor, combined with the powerful BIONZ XR image processor, delivers exceptional performance and speed.</li> <li>More precise autofocus in both stills and video with 759 phase-detection AF points to capture every movement.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with a new active mode for crisp videos and photos.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-photo.jpg" alt="Food photography with the Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>12.1 MP EXMOR RS BSI CMOS SENSOR AND BIONZ XR IMAGE PROCESSOR</strong></h2> <p>Sony has introduced its latest full frame mirrorless camera, the Sony alpha 7s III. With an impressive 12MP sensor and a redesigned Exmor RS back-illuminated design for improved clarity and noise reduction at high sensitivities up to ISO 102400, this new model is sure to be another hit from one of Japan's electronics leaders!</p> <p>The Sony A7S III ( A7S3 ) is an <strong>incredible camera</strong> that will take your photography to the next level.</p> <p>Not only does it have a faster sensor than its predecessor, but with improved BIONZ XR processing power and a reduced rolling shutter of 3x or 8x faster to turn information into images - this Sony body can shoot at 10 fps continuously for 1000 uncompressed raw files.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-essai-photo.jpg" alt="Example of a photo taken with the Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>4K 120P UHD VIDEO, 10-BIT 4:2:2 INTERNAL RECORDING ON THE SONY ALPHA 7S III</strong></h2> <p>Filming in 4K UHD with frame rates up to 120p is possible and easy.</p> <p>You can also record using full 1:1 pixel playback with no binning, as well as 10-bit sampling for even more tonality on your recordings or flexibility in post-production when shooting externally via the HDMI A port in 16-bit raw HQ video quality.</p> <p>The <strong>Sony Alpha 7S3</strong> is a mirrorless camera that offers both high quality and low bit rate coding. The first codec developed for this model was XAVC SS, which uses HEVC/H.265 to retain more detail at smaller sizes while providing good performance when shooting video at bit rates up to 600 Mb/s!</p> <p>In addition, two other types have been created: One, XavcHS, is an intra-frame format capable of capturing amazing footage even on low-power devices; the other, called S-I, works best with higher capacity storage media such as SSDs or hard drives.</p> <p>Sony's new A7S III ( A7S3 ) is an incredible mirrorless camera that shoots at 120 frames per second (fps) and offers 4x slow motion video recording capabilities.</p> <p>This means you can record high-quality, slow-motion footage of your favorite moment with friends or family, then edit it in 30p at incredible speeds!</p> <p>Also, if there are gaps between moments when capturing things on the fly, such as driving through a beautiful landscape, this option gives us enough time to not miss anything by cutting what was being recorded just before something naturally happens without any interruption to the shoot, allowing for smoother cuts when putting a piece together after editing.</p> <p>The Sony 7 S III is a mirrorless camera that can record in the <strong>highest quality video format</strong>, 4K. It also has <strong>no time limit for recording</strong> and will never shut down while you're working on a long project, nor will it take note of any overheating!</p> <p>The Sony Alpha 7S3 is a reasonably priced, customizable digital <strong>camera for professionals</strong> who want to take their digital photography to the next level.</p> <p>With extensive controls for color, gamma levels as well as black level, this camera gives users the flexibility they need when it comes to capturing footage on set or in nature without compromising quality!</p> <p>S-Cinetone offers healthy skin tones with distinct colors that match those seen on professional film cameras like VENICE.</p> <p>So you can be sure your work will always look hot - even if it's being filmed by someone else's pointy object.</p> <p>The new Sony Alpha 7S III is the best camera in the Sony lineup.</p> <p>It offers a color profile that produces natural midtones and soft colors. It also has well controlled highlights so you can enjoy all that S-Log2 gives to your video signal while being able to produce high quality footage even after post production with REC709 or Log C gamma curves if needed.</p> <p>The Sony A7S III is the world's most advanced video production camera. It gives professional filmmakers and photographers the tools to produce movies that were previously impossible.</p> <p>This revolutionary Sony alpha body can record in the traditional Log Gamma (HLG) format as well as in the BT2020 color space that offers an extended dynamic range of over 15 stops to capture every detail from dark shadows to highlights without any skips or gaps, thanks to its wide 6-axis stabilization system that gives you true cinematic videography capabilities, even when you're mounting telescopes !</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-photo-echantillon.jpg" alt="Photoshoot with the Sony A7S III mirrorless camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>FAST MIRRORLESS AF SYSTEM</strong></h2> <p>The Sony Alpha 7S3 is the latest and greatest mirrorless camera from Japan's favorite brand. Featuring a fast Hyper-Z AF system, this Sony alpha body has 759 phase detection points that can focus on anything in less than 2 seconds with incredible accuracy, even if you're shooting video or stills using up to 6 EV of sensitivity.</p> <p>The Sony A7S III is a camera that can track moving subjects and has AI-based tracking, making it perfect for action photography.</p> <p>It also features real-time eye autofocus, so you don't have to worry about missing the shot when shooting portraits of humans or animals.</p> <p>The Sony Alpha A7S III is a game changer for anyone looking to take their photography to the next level.</p> <p>This full-frame mirrorless camera features an incredible sensor and the latest technologies that will allow you to focus faster and easier than ever.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-essai.jpg" alt="Photo test with the Sony alpha 7S 3" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>5-AXIS STEADYSHOT INSIDE IMAGE STABILIZATION IN SONY MIRRORLESS CAMERAS</strong></h2> <p>The Sony A7S III is an impressive camera! It has a 5.5-stage stabilization system, which allows you to take pictures without worrying about them being blurred due to shaking and to shoot handheld photos or videos using suitable lenses, such as telephoto lenses for wildlife photography.</p> <p>The Sony A7SIII ( A7S3 ) offers a variety of features that make this camera perfect for any photographer. You can use it to <strong>shoot landscapes</strong>, macros, and high-magnification events, such as concerts or wildlife photos, without worrying about stability issues, especially because you can always rely on the 5-axis, even when using third-party lenses with built-in stabilization features.</p> <p>The Sony A7S III is the latest in a line of <strong>high-quality professional cameras</strong>. It features an active IS mode that allows for even smoother footage right out of the box, with additional stabilization methods for videographers who need it most!</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-7-s-III-photo-essai.jpg" alt="Sony A7S III test foodphotography" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY BODY DESIGN AND CONNECTIVITY</strong></h2> <p>The Sony Alpha 7S III (A7SIII) is a camera with an impressive Tru-Finder QXGA OLED viewfinder with a high resolution of 9.44 million dots and 0.9x magnification for exceptionally clear, crisp eye-level viewing from anywhere in the frame, anytime!</p> <p>This viewfinder also features dedicated high-quality 120 fps settings to make it easy to render motion for both you and the captured images, thanks to its physical design.</p> <p>Its long 25mm eyepieces offer a 41° angle of view, giving it a wider perspective while providing clearer images than most traditional cameras today, without sacrificing too much detail or clarity when zooming in on particular areas of each shot, which is especially great if they're right next to each other.</p> <p>The Sony 7 S III is a camera specifically designed for videographers, with features that make it easy and comfortable to use for self-recording.</p> <p>The side-opening LCD screen allows you to work high or low without having to let go of the wheel when working on location; it also has a front-facing hinged position, perfect for vlogging or other self-recording needs!</p> <p>This touchscreen feature makes navigating settings very intuitive, so they are quickly accessible by touch, instead of fumbling around trying to figure out the menus in general terms.</p> <p>The Sony A7SIII is one of the top cameras for those who still want to use cards. It has a dual CFexpress Type A or SD memory card slot and can be configured to suit your needs in terms of files saved, so you can have plenty of storage space without worrying about running out at any time!</p> <p>Like all good things, there are also drawbacks; remember that unless both slots were designed specifically for high-speed transfers (U HS II), only standard formats will work here - so make sure that's what matters most before you buy this baby ;)</p> <p>For those who like to get creative with their video shooting, the Sony Alpha 7S3 has a more intuitive menu system and improved features. For example, it's easier for you to set up different workflows or select settings that go perfectly with the video recording mode, but also with on-board photography!</p> <p>Sony's latest A7SIII is a beautifully designed camera that will last for years of shooting. Its magnesium alloy chassis provides rigidity, durability and stability while remaining lightweight thanks to improvements in its lens mount design. It also offers more comfort with a flexible grip at any angle.</p> <p>The Sony 7 S III is weather sealed to protect it from the rigors of harsh conditions. The battery cover and terminal covers are also sealed, ensuring that your camera can withstand whatever Mother Nature throws at it!</p> <p>The Sony Alpha 7S III ( A7S3 ) is a game changer in video production. It features high capacity NP-FZ100 rechargeable lithium-ion batteries that provide up to 510 shots and 80 minutes of recording time per charge, whether you're using the viewfinder or the rear LCD screen, making this camera perfect for any type of shooting!</p> <p>The Sony 7 S III mirrorless feature a full-size HDMI port, which is ideal for connecting to external recorders.</p> <p>The Sony A7S 3 is a camera with 3.5mm external headphone and microphone ports, which allows for better control of audio recording when using compatible equipment such as wireless headsets or shotgun mics.</p> <p>The Sony A7SIII from Sony is an excellent mirrorless digital camera for those who want the best of both worlds. It can be used with a shotgun mic or an XLR input mic, and it offers clearer recording sound because it sends digital signals instead of analog.</p> <p>The Sony Alpha 7S III is a camera with built-in Wi-Fi, which allows you to connect wirelessly and share images directly from the camera. This feature also allows you to remotely control your shots, which is perfect when you want instant review.</p> <p>The Sony A7S III mirrorless camera offer three different connectivity options, including two USB Type-C ports that can be paired with an optional Ethernet wired LAN adapter for 1000BASE-T speed Internet access or remote shooting.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-essai.jpg" alt="Shooting with the new Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ON THE SONY A7S III CAMERA</strong></h2> <p>The Sony a7S III is the <strong>ultimate professional video camera</strong>. It is packed with features and its performance has been designed to meet your needs as an aspiring videographer or photographer looking for the latest technology in this field.</p> <p>The Sony A7S III is a complete camera, perfect for professional content creators. The body has been ergonomically designed with a better grip, a fully articulated LCD screen and waterproofing capabilities to provide you with high quality images or videos, no matter what type of production!</p> <p>With the addition of color profiles as well as new sensor and processor components included in this hybrid tool, there's not much else to do when you have access to these tools at your disposal, giving users total control over their final product without sacrificing anything along the way.</p> <p>The new Sony Alpha 7S III is an impressive mirrorless digital camera with a long list of upgrades.</p> <p>Users can enjoy faster data recording, better image stability and CF Express card compatibility thanks to its many renovations.</p> <p>With the Sony A7 S III, you can enjoy smoother videos and sharper images thanks to the sensor shift technology and anti-shake stabilization.</p> <p>This Sony camera also features intelligent active video cropping to bring your content into focus no matter where it is on the screen.</p> <p>The Sony A7S III is a camera designed <strong>for professional content creators</strong> looking to get the most out of their skills. It features 759 phase detection AF points with 90% coverage, Eye autofocus that can track humans or animals, and real-time video tracking, making it easier than ever to focus while shooting!</p> <p>Whether you're an enthusiast trying to capture something on film through creativity alone - or someone at the top of their game wanting nothing more than perfection in every image captured - we know this latest advancement will be a new love when used professionally.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-exemple.jpg" alt="example of photoshoot with Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>IS THE SONY ALPHA 7S III A PROFESSIONAL CAMERA?</strong></h2> <p>The Sony a7S III is a full frame mirrorless camera that was released in July 2020. The camera is aimed at professional photographers and videographers who need a high quality camera for stills and video.</p> <p>The a7S III has a 12.1-megapixel sensor and can record 4K video at up to 120 frames per second. It also has 5-axis image stabilization and an extended ISO range of 100 to 102400.</p> <p>In terms of build quality, the a7S III is made of magnesium alloy and is weather sealed to protect it from dust and moisture. The camera also has a large, high-resolution touchscreen and two SD card slots.</p> <p>Overall, the Sony a7S III is a great choice for professional photographers and videographers who need a high-quality camera and camcorder.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s3-exemple-phto.jpg" alt="Macro photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHICH BATTERY GRIP WORKS WITH THE SONY A7S III?</strong></h2> <p>The Sony VG-C4EM vertical grip is an optional accessory that can be added to the Sony A7S III camera.</p> <p>It allows for more comfortable shooting in a vertical orientation and also provides an additional battery, increasing the camera's shooting performance.</p> <p>The grip is made of durable magnesium alloy and is resistant to dust and moisture, making it ideal for use in harsh environments. It also features a built-in shutter release, AF-ON button, AE lock button and multi-selector joystick for easy operation.</p> <p>With its rugged construction and convenient controls, the Sony VG-C4EM vertical grip is an ideal choice for photographers who want to get the most out of their Sony A7S III camera.</p> <p class="p1"><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s-3-exemple-phto.jpg" alt="Photo shoot with the Sony alpha 7S III" width="900" height="600" /></p> <p class="p1"> </p> <h2 class="p1"><strong>HOW LONG CAN IT FILM?</strong></h2> <p>The Sony A7s III is a powerful and versatile digital camera that offers many features to amateur and professional photographers.</p> <p>One of the most impressive features of the A7s III is its video recording capability. With no limit on recording time, the A7s III allows users to capture high-quality video footage for an unlimited amount of time.</p> <p>This makes it an ideal camera for event photographers and videographers who need to capture long-lasting events, such as weddings or concerts.</p> <p>In addition, the A7s III's 4K video resolution ensures that users will be able to produce high-quality video that can be enjoyed on a variety of devices.</p> <p>Whether you're a professional videographer or an amateur photographer, the Sony A7s III is a great choice for anyone who wants to capture beautiful video.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s3-exemple-photo.jpg" alt="Wildlife photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WILL BE THE PERFORMANCES OF THIS DEVICE IN ASTROPHOTOGRAPHY?</strong></h2> <p>The Sony A7SIII is an excellent choice for astrophotography thanks to its exceptional low-light performance.</p> <p>With its 12.1 megapixel sensor, it is capable of capturing a large amount of detail and producing stunning images.</p> <p>However, due to its lower megapixel count, users may feel limited to smaller prints or reduced results when cropping.</p> <p>Ultimately, it all depends on how you shoot and what you want the end result to be.</p> <p>For example, if you want to make large prints or crop your photos, you might consider a camera with a higher megapixel count.</p> <p>On the other hand, if you're content with small prints or don't plan to crop your images, the Sony A7SIII will produce stunning results that you'll be proud to display.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s3-essai-photo.jpg" alt="Sony a7S III rear view" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>HOW DOES THIS CAMERA'S LOW-LIGHT PERFORMANCE COMPARE TO THE A6600 AND A7III?</strong></h2> <p>Low light photography has always been a bit of a challenge, but with the advent of new technologies, it has become easier to achieve excellent results even in very low light conditions.</p> <p>The Sony A7S III is a camera specifically designed for low light photography, and it excels in this area thanks to its large photosites and low pixel count.</p> <p>In fact, the larger pixels and lower signal-to-noise ratio allow the A7S III to capture more detail in low-light scenarios than other cameras.</p> <p>This makes it an ideal choice for photographers who want to be able to shoot in any lighting condition.</p> <p>Whether you're shooting a wedding in a dimly lit church or trying to capture the night sky, the A7S III will help you get the best results possible.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7-s-3-essai-photo.jpg" alt="Sony alpha 7S III, view of the control buttons" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>3 REASONS TO BUY THE SONY A7S III CAMERA</strong></h2> <p>The Sony Alpha 7S III is a professional mirrorless camera that offers excellent image quality, 4K video recording and fast autofocus. It's one of the most popular cameras on the market, and it's easy to see why. Here are three reasons to buy the Sony A7S III camera:</p> <p>1. Image Quality. The Sony A7S III produces stunning images, thanks to its full-frame sensor and advanced image processing.</p> <p>2. 4K video recording. The Sony A7S III can record 4K video at up to 60 frames per second for smooth, detailed footage.</p> <p>3. Fast autofocus. The Sony A7S III features advanced autofocus technology that makes it easy to track moving subjects.</p> <p>If you're looking for a high-end camera with excellent image quality, 4K video recording and fast autofocus, the Sony A7S III is a great option.</p>

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<p>The Alpha 7 III (A7 III) is being replaced by the Alpha 7 IV (A7 IV) after more than 3 years of outstanding and trustworthy performance. Among the changes, the sensor has been upgraded, while several photo and video capabilities have been improved.</p> <p>Photographers have been waiting for this camera (photo video) for a long time, and it is finally here. The Sony Alpha 7 IV (A7 IV) is the long-awaited sequel to the popular Sony Alpha 7 III and features an updated spec sheet.</p> <p>On the program: a dual Bionz XR processor, a new 33 megapixel sensor, a revamped autofocus module with artificial intelligence, and a strengthened video component with 4:2:2 10-bit internal recording</p> <p>The competition is readying its weapons in the opposite corner, where the Alpha 7 IV (A7 IV) and the opposition are battling it out.</p> <p>The <a title="Discover the Canon EOS R6" href="https://www.mczdirect.com/gb/canon-eos-r6/-canon-eos-r6-body-2-years-warranty--6396.html"><strong>EOS R6</strong></a> is an example at Canon, while Nikon has introduced the <a title="Discover the Nikon Z6 II" href="https://www.mczdirect.com/gb/nikon-z-6ii/-nikon-z6-ii-body--8281.html"><strong>Z6 II</strong></a> and the Z6 first. Panasonic's Lumix S1 and Lumix S5 are also strong prospects.</p> <p>It is difficult to find a direct equivalent of the Alpha 7 IV (A7 IV) among small APS-C or micro 4/3 sensors.</p> <p>However, we can mention the Fujifilm XT4, the Olympus OMD EM1 Mark III or the Lumix GH6 as alternatives.</p> <p>The Sony a7 IV digital camera sets the standard for modern <strong>full frame cameras</strong>.</p> <p>Its superb 33MP still image quality, 4K 60p video capture, improved ergonomics and lightning-fast sharing features make it <strong>ideal for today's photographers and filmmakers</strong>.</p> <p>With a focus on versatility and performance, the Sony a7 IV is sure to impress anyone who picks it up.</p> <p>Sony has once again raised the bar for what a full-frame camera can be, and the Sony a7 IV is sure to be a hit with professionals and enthusiasts alike.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a-7-iv-photo-exemple.jpg" alt="Photo test with the Sony A7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>INTRODUCING THE SONY A7 IV: A NEW STANDARD IN FULL-FRAME CAMERAS</strong></h2> <p>Sony has just announced the latest addition to its Sony a7 line of full-frame cameras, the Sony a7 IV.</p> <p>The Sony a7 4 is a major evolution of its predecessor, the Sony a7 III, and sets a new standard for full frame cameras.</p> <p>The Sony alpha7 IV is packed with features that serious photographers will love, including a new 33-megapixel sensor, in-body 5-axis stabilization, 4K video recording, and more.</p> <p>With its fast autofocus system and powerful image processing capabilities, the Sony a7 IV is sure to appeal to professional photographers and enthusiasts alike.</p> <p>Sony has once again raised the bar for what a full-frame camera can be.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a7-iv-photo-exemple.jpg" alt="sony a7iv photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: VERSATILE AND POWERFUL</strong></h2> <p>The Sony a7 4 is a versatile and <strong>powerful full-frame camera</strong> that will appeal to a wide range of photographers.</p> <p>With its new 33 megapixel sensor, built-in 5-axis stabilization, 4K video recording and fast autofocus system, the Sony a7 IV is capable of capturing stunning photos and videos.</p> <p>Whether you're a professional photographer or an enthusiastic amateur, the Sony alpha7 IV is sure to impress.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a-7-4-photo-exemple.jpg" alt="example of photo taken with the Sony alpha 7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: A STEP FORWARD FROM THE SONY A7 III</strong></h2> <p>Sony's a7 IV is the latest revision of its popular a7 mirrorless camera line.</p> <p>The a7 4 features several improvements over its predecessor, the a7 III, including a new sensor design, an updated autofocus system and 4K video recording.</p> <p>Perhaps the most significant change is the new sensor design, which Sony says improves image quality and low-light performance.</p> <p>The updated autofocus system includes eye tracking for stills and video, as well as improved subject tracking.4K video recording is now available at up to 60 frames per second, with full-frame oversampling for better image quality.</p> <p>Sony has also included HLG (hybrid log gamma) support for HDR video playback on compatible TVs.</p> <p>Overall, the Sony a7 IV is a minor but significant upgrade over the previous model and should appeal to anyone looking for a <strong>high-quality mirrorless camera</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-alpha-7-4-photo-exemple.jpg" alt="Sony A7 IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: PERFECT FOR PROFESSIONAL PHOTOGRAPHERS</strong></h2> <p>The Sony A7 IV is a high-end camera that is <strong>perfect for professional photographers</strong>.</p> <p>It has a full-frame sensor, which makes it ideal for capturing detailed images. The camera also has 4K video recording capabilities, making it perfect for filmmakers.</p> <p>In addition, the Sony Alpha7 IV features a 5-axis image stabilization system, which helps reduce blur and shake when shooting video or taking photos.</p> <p>The Sony A7 4 is a great camera for anyone who wants <strong>to take stunning photos</strong> or videos.</p> <p>It's well worth the price and will take your photography to the next level.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-alpha-7-4-photo-exemple.jpg" alt="Sony a7iv photography example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: AN EXCELLENT CHOICE FOR ENTHUSIASTS</strong></h2> <p>The Sony a7 IV is an excellent choice for photography enthusiasts.</p> <p>It is a full-frame camera with 33 megapixel resolution and Sony's latest generation BIONZ X image processor.</p> <p>The camera also features 5-axis in-camera stabilization, which is ideal for low-light photography and video shooting.</p> <p>Overall, the Sony a 7 IV is a great choice for enthusiasts who want a high-quality camera that can <strong>capture beautiful images and videos</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a-7-4-photo-exemple.jpg" alt="Sony alpha 7 IV photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV AGAINST THE COMPETITION</strong></h2> <p>Sony has included a few new features that distinguish the a7 IV from its predecessors, such as a variable angle LCD and a built-in intervalometer. But how does the a7 IV stack up against the competition?</p> <p>On paper, the a7 IV looks like a strong contender in the full-frame mirrorless camera market.</p> <p>However, it remains to be seen how it will perform in real world conditions. Sony's autofocus system is impressive, but it will have to contend with Canon's Dual Pixel CMOS AF and Nikon's Z6/Z7 mirrorless AF systems.</p> <p>The a7 4's 4K video capabilities are also impressive, but it will have to compete with the likes of the Panasonic GH6 and Sony a9 II if it is to be considered a top-tier video camera.</p> <p>And while the a7 IV's price is relatively high, it's still significantly cheaper than the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>Canon EOS R5</strong></a> and <a title="Discover the Nikon Z9" href="https://www.mczdirect.com/gb/nikon-z9/-nikon-z9-mirrorless-camera--9699.html"><strong>Nikon Z9</strong></a>.</p> <p>Only time will tell how the Sony alpha 7 4 will fare against its competitors, but there's no doubt that it's a <strong>powerful and versatile camera</strong> that has a lot to offer photographers and filmmakers.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7-4-photo-exemple.jpg" alt="Sony A7IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHY THE SONY A7 IV IS THE BEST FULL FRAME CAMERA ON THE MARKET?</strong></h2> <p>The Sony a7 IV is the <strong>best full-frame camera</strong> on the market for a number of reasons.</p> <p>First, it has an incredible autofocus system that can track subjects with ease.</p> <p>Second, it has 4K video capabilities, allowing you to capture stunning footage.</p> <p>Third, its low-light performance is superb, thanks to its large sensor and fast aperture lenses.</p> <p>Finally, it's extremely lightweight and portable, making it <strong>ideal for travel and street photography</strong>.</p> <p>In summary, the Sony alpha 7 4 is the best full-frame camera on the market thanks to its autofocus system, 4K video capabilities, low-light performance and portability.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7-iv-photo-exemple.jpg" alt="photo test Sony Alpha 7 4" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>10 REASONS TO LOVE THE SONY ALPHA 7 IV</strong></h2> <ol> <li>The A7IV delivers stunning photo and video quality.</li> <li>With 33 megapixels of resolution, the A7IV captures images with amazing precision.</li> <li>It's perfect for capturing fast-paced action with its excellent shooting speed.</li> <li>The A7IV's autofocus system is simply outstanding, ensuring that your photos are always sharp and in focus.</li> <li>The A7IV is a full-frame camera, which means it can use the entire image sensor area to produce high-quality images.</li> <li>It has a 5-axis image stabilization system, which helps reduce camera shake and blur.</li> <li>This camera has an impressive maximum recording capacity of 4K Ultra HD.</li> <li>The camera is compatible with a wide range of lenses, giving you plenty of options to choose from.</li> <li>This mirrorless camera is relatively light and compact for a full-frame camera, making it easy to carry with you.</li> <li>The Sony A7 4 is simply the best full-frame camera on the market, and it's sure to satisfy even the most demanding photographers.</li> </ol> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7iv-photo-exemple.jpg" alt="Sony A 7 IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY A7 IV</strong></h2> <ul> <li>Redesigned full-frame mirrorless camera with the latest Sony technology and a new body.</li> <li>Now includes a variable angle LCD, improved viewfinder, multi-digital interface shoe and advanced connectivity.</li> <li>Improved speed with real-time eye AF for humans, animals and birds, and uninterrupted shooting at 10 frames per second.</li> <li>Up to 4K/60p in Super35, 7K full frame 4K/30p upsampling and 10bit 4:2:2 with All-Intra H.265.</li> <li>Updated IBIS for up to 5.5 stops compensation and new AF assist with focus breathing compensation.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a7iv-photo-exemple.jpg" alt="Hybrid Sony a7 IV photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7 IV SENSOR AND PROCESSOR</strong></h2> <h3>33MP Exmor R BSI CMOS sensor</h3> <p>This new Sony Alpha 7 4 mirrorless camera produces high-quality images with a backlit design that's ideal for low-light conditions and excellent color rendition, as well as capturing crisp detail in all your photos.</p> <p>The Exmor R sensor offers a better dynamic range than most other sensors on the market today - it can often exceed 15 stops!</p> <p>This means you'll never have to worry about blown highlights or crushed shadows when shooting outdoors at night thanks to its ability to take advantage of dawn to dusk without any loss of image quality due to poor lighting conditions.</p> <p>It also allows you to store raw files at 10 bits per channel. You won't have to worry about anything happening while shooting; just save a JPG file instead.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a-7-iv-photo-exemple.jpg" alt="Sony a7 IV mirrorless camera example" width="900" height="600" /></p> <p> </p> <h3>BIONZ XR Processor</h3> <p>The new flagship-class BIONZ XR engine enables high-speed image processing for fast continuous shooting, 4K video recording and advanced AF tracking performance.</p> <p>The fast response time also helps reduce rolling shutter distortion with moving subjects so they look sharp in your photos or videos.</p> <p>The Sony A7 4 is a <strong>high-end camera</strong> that offers fast shooting speeds of up to 10 frames per second with mechanical or electronic shutters and AF/AE enabled.</p> <p>The buffer also allows for 828 consecutive uncompressed photos in raw and JPEG format with CFexpress Type A cards.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a-7iv-photo-exemple.jpg" alt="sony a7 IV mirrorless test" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7 IV VIDEO RECORDING</strong></h2> <h3>4K 60p 10-bit video recording</h3> <p>With the Sony Alpha 7 4, you can <strong>shoot in 4K UHD</strong> at 30 fps and still get high quality images.</p> <p>The sensor has an impressive number of pixels for this resolution, more than any other camera in the world!</p> <p>It also offers 10 bits per channel, which means your colors will never be dull or washed out; they'll be rich in detail, even when viewed up close.</p> <p>The new Sony A7IV is a camera to be reckoned with.</p> <p>Not only does it record in 4K, but its Super 35 sensor and upsampled capture area also offer UHD output at up to 60p 10-bit.</p> <p>The Sony A 7 IV is a mirrorless camera that <strong>can record for an unlimited amount of time</strong>, with no limit to the length of videos.</p> <p>It has improved heat dissipation structures, so you can shoot in 4K 60p 10 bit and still be pretty cool!</p> <p>The Sony Alpha 7 IV is a <strong>game changer in the world of professional video</strong>.</p> <p>The camera offers two different codecs to fit your workflow: XAVC, which uses HEVC/H.265 encoding for even higher quality and better motion analysis with lower bit rates of up to 600Mb per second; as well as XAVC S-I, an intra-frame format that offers consistent performance at lower resolutions like UHD 4K or 2160p120fps - whatever you need.</p> <p> </p> <h3>S-Cinetone, S-Log3, and other color and gamma controls</h3> <p>The Sony A7 IV is capable of delivering natural midtones and highlights that are well controlled. This color profile gives you healthy skin tones and soft colors.</p> <p>This excellent camera for amateurs and professionals supports Hybrids Log-Gamma, which allows you to <strong>produce HDR content</strong> directly from the camera with its wide color gamut capabilities.</p> <p>With S-Log3, you have the ability to shoot in 15+ stops of dynamic range with increased control over shadow and midtone calibration.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-alpha-7-4-photo-exemple.jpg" alt="Sony a7 IV photo quality" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7 IV: FAST MIRORLESS AF SYSTEM</strong></h2> <h3>Autofocus based on artificial intelligence</h3> <p>The Sony Alpha 7 IV camera is a great option for anyone looking to <strong>take their photography to the next level.</strong></p> <p>With its fast mirrorless AF system and -4 EV sensitivity range, you'll never have trouble getting the perfect shot, even if the scene is dimly lit!</p> <p>This fantastic piece of equipment can do wonders for video recording and still images, so be sure to get yours today before it sells out.</p> <p> </p> <h3>Real-time eye tracking and AF</h3> <p>The Sony A7 IV's AF system is fast, accurate and locks onto subjects. Whether it's face tracking or sharpness in video or stills, it will give you a good picture.</p> <p>The Sony Alpha 7 IV is a <strong>high-precision camera</strong> that can track subjects accurately in real time.</p> <p>The artificial intelligence system recognizes patterns and colors for increased accuracy, as well as tracking speed from afar with its significantly reduced distance requirements of 25 meters or less!</p> <p>The latest addition to Sony's Alpha series is true to its reputation as a game changer.</p> <p>The A7 IV was designed from the ground up with speed, stability and accuracy in mind. It will meet all your needs as an artist or professional photographer working on production projects where you need to be consistent on a wide variety of subjects at different distances.</p> <p> </p> <h3>AF during video recording and additional focus modes</h3> <p>The Sony A7 IV is <strong>ideal for capturing video of all types</strong>, including eye-catching shots that will make your subject stand out.</p> <p>With support for real-time autofocus while recording and powerful features like Face Detection, which tracks the eyes of a moving human or animal, this camera can't be beat!</p> <p>The Sony A7IV offers many options for focusing while recording.</p> <p>You can choose from seven-step AF transition speeds and five-step subject shift sensitivity settings that will let the camera do the heavy lifting while giving your fingers more control over exactly where they're pointed, which is especially useful if a person needs to have both eyes open or if distances vary considerably from close to far.</p> <p>The Sony Alpha 7 4 has a very interesting new feature, Focus Map. It's like peaking with a color overlay that shows you where something is in front of or behind your focus point depending on the aperture setting you choose.</p> <p>The Sony A7 4 is a camera that was <strong>designed for professionals</strong>. It has an AF Assist feature that allows you to easily switch between automatic or autofocus mode and manual focus control, if necessary, to adjust your shots when working on a set with multiple subjects at the same time - a quick way to shift selective attention between these different elements without having too much trouble yourself.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-alpha-7-iv-photo-exemple.jpg" alt="Sony a7 IV mirrorless camera photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7IV BODY DESIGN, CONNECTIVITY AND STREAMING</strong></h2> <h3>Viewfinder and LCD screen</h3> <p>The Sony A7 IV is an <strong>excellent camera</strong> that can shoot in standard 60 fps and 120 fps formats for smooth motion rendering.</p> <p>The Tru-Finder viewfinder has a higher resolution than its predecessor, allowing you to see things more clearly with 1/3 point per pixel accuracy on the screen.</p> <p>The Sony Alpha7 IV is perfect for vloggers, Instagram star influencers and other selfie needs thanks to its articulating screen that can be used either in a front-facing orientation or tilted up at high angles while shooting vertically on uneven surfaces.</p> <p>This LCD screen also makes it easy to work with touch capabilities as well as intuitive controls making navigating settings quick and easy.</p> <p> </p> <h3>Ports and Interface</h3> <p>The Sony A7 IV is a powerful camera that offers full-size HDMI ports for more reliable connections when working with external recorders.</p> <p>The Sony Alpha7 IV features a USB 3.2 Gen 2 Type-C port, which offers faster data transfer speeds than microUSB and can be used to charge the camera from your computer or power it via accessories while connected.</p> <p>Sony's latest camera, the A7IV, features a 3.5mm headphone port and an external microphone jack for better audio control.</p> <p>The new Sony A7 IV camera has a hot shoe that supports the optional ECM-B1M Shotgun Microphone or XLR-K3M adapter kit, which allows you to get clear audio recording by sending digital microphone signals to your camera.</p> <p>This mirrorless camera features a USB Type-C port that can be paired with three optional accessories. It offers TX 1000BASE connectivity, wireless remote shooting and FTP transfer, all of which are great for getting your work done in style.</p> <p> </p> <h3>5-axis SteadyShot INSIDE image stabilization</h3> <p>The Sony A7 IV is an amazing camera, especially for those who like to shoot video or stills and are looking to upgrade their gear.</p> <p>Not only does it feature the 5-axis SteadyShot INSIDE image stabilization system that helps eliminate any blur caused by shaking when taking photos.</p> <p>The latest Sony A7IV offers versatility for different types and styles of photography.</p> <p>Whether it's macro photography, high-magnification shots or wide-angle shots, the camera compensates for pitch (tilt) and yaw adjustments so your images are perfectly straight.</p> <p>It also has roll compensation, which is also useful for moving subjects.</p> <p>The new Sony A7 IV is the ultimate video camera, with more features than ever! For example, there are three different stabilization modes that can be used to remove any unwanted shaking.</p> <p>In addition, it comes with Sony's Active IS mode, which allows for even smoother footage straight out of the camera, without any further processing.</p> <p> </p> <h3>Advanced external flash control</h3> <p>The Sony A7 IV is an excellent camera for photographers who want to use flash to shoot fast-moving subjects.</p> <p>This is possible, thanks to the more advanced P-TTL (Programmed Trigger Lock) metering system and an updated flash control unit that reduces shutter lag between shots, as well as the use of AWB information from your settings to capture natural color tones without overexposing or underexposing light sources such as lights/burns, etc.</p> <p>This allows you to shoot faster because they are easy on both eyes when working at night.</p> <p> </p> <h3>Wireless Connectivity and Streaming</h3> <p>The all-new Sony A7 4 is a very powerful camera. This high-tech wonder is packed with all the features you need for your next photo shoot and more, including built-in Wi-Fi that allows for wireless or wired shooting without any hassle!</p> <p>The connectivity also allows you to control the camera remotely, which means you'll never again have an excuse for not taking the perfect shots when they're out of range like before.</p> <p>The Sony Alpha7 IV is a camera that can be controlled with your phone through Bluetooth. This means you'll never have a problem connecting it again.</p> <p>The Sony A7 IV is the perfect camera for people who want to improve their photography skills. It offers amazing features that will ensure you never lose your precious memories again, like Visual Story which automatically publishes photos and videos to online storage platforms so they are always accessible, no matter what!</p> <p>The new Sony A7 IV camera isn't just for taking pictures. If you have a compatible computer or mobile device, this stylish little camera can stream live video directly from the lens to your screen.</p> <p>This mirrorless camera is also a high-resolution camera that offers 4K 15p, FHD 60p/30fps and HD 30 fps shooting options. It also features the internal Creative Look feature with natural skin tones for attractive photo quality right out of the box!</p> <p>The Sony A7 4 is a high-end camera that supports UVC and AC for better image quality while streaming.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-alpha-7-IV-photo-exemple.jpg" alt="Sony A7IV photo test" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7 IV FEATURES</strong></h2> <ul> <li>New 33-megapixel full-frame back-illuminated Exmor R CMOS sensor</li> <li>Latest generation Bionz XR image processing engine</li> <li>Improved low-light performance and noise management with native ISO 100-51,200 (expandable to 204,800 for stills and 102,400)</li> <li>Improved 5.5-stop, 5-axis in-camera image stabilization system</li> <li>10 fps continuous shooting with AF/AE Tracking, now up to f/22</li> <li>Uninterrupted shooting with over 828 JPEG + RAW images</li> <li>Two card slots with 1x CFexpress Type A and SD UHS II</li> <li>759 AF points (94% coverage) with 30% improvement in AF-S speed</li> <li>Real-time eye-tracking AF for human/pet/bird</li> <li>Fully articulated 1.03 million-dot variable angle LCD touchscreen and new touch menu</li> <li>New dial with stills/film/rallies and fast motion</li> <li>Improved 3.69 million dot OLED viewfinder</li> <li>Improved grip</li> <li>Improved connectivity with multi-interface (MI) digital hot shoe, USB Type-C, 1000Base-T</li> <li>Ethernet, 5GHz WiFi and HDMI Type-A.</li> <li>Remote control and focus with the Imaging Edge application</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-hybride-sony-alpha-7-4-photo-exemple.jpg" alt="example of shooting with Sony A7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ON THE SONY ALPHA 7 IV</strong></h2> <p>The Sony A 7 IV camera is an upgrade to the previous model, and not just in name.</p> <p>The sensor has been updated with higher resolution and improved image quality, while also including handy video features never before seen on this type of camera, such as fast AF speeds or tracking modes for when you need them most!</p> <p>The new design offers significant changes that make it even easier to use than before - ideal if all those glorious pixels are what matter most to your workflow.</p> <p>The Sony Alpha 7 IV camera has been launched and it offers true mirrorless capabilities with 33 megapixels, fast high-buffered burst rates as well as 4K/60p video. Live streaming is now possible without any delay thanks to faster data transfer speeds.</p> <p>The Sony A7 IV is a camera that lets you capture the perfect image, no matter what type of content it will be used for. Whether you are a beginner or a professional, this camera has an abundance of features and capabilities that make the creative possibilities endless.</p> <p>The new Sony A7 IV camera is packed with features, but it also has a new design that will make you want to own one even more. </p>

SOA7IV14GMX4

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Description coming soon

SOA7III24105OSSSD1282BATBAG

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<p>The all-new <strong>Sony Alpha 7R V (A7R V)</strong> is a 24x36 camera that boasts a 61MP resolution. With this definition, the ergonomics have also been redesigned to include 8K video capabilities and improved autofocus tracking . The Sony A7R V will set a new precedent for studios around the world.</p> <p>Until the early 2020s, Sony was the only company marketing 35mm mirrorless. However, when other legacy manufacturers saw Sony's success in this market, they began to release their own products and compete with Sony.</p> <p>With the release of the Nikon Z7 and other Panasonic Lumix S1R, Sony then released the <a title="Discover the Sony A7R IV" href="https://www.mczdirect.com/gb/sony-alpha-7r-iv/-sony-alpha-7r-iv-body-2-years-warranty--5293.html" target="_blank" rel="noreferrer noopener">Alpha 7R IV (A7R IV)</a> with a 61MP sensor to compete. If Leica had entered the race with its SL2, and Canon with its <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html" target="_blank" rel="noreferrer noopener">EOS R5</a> in the meantime, or if Nikon was struggling with the <a title="Discover the Nikon Z7 II" href="https://www.mczdirect.com/gb/nikon-z-7ii/-nikon-z7-ii--8283.html" target="_blank" rel="noreferrer noopener">Z7 II</a>, no full frame competitor came close to the definition offered by the A7R IV.</p> <p>In mid-fall 2022, the Japanese tech giant returns with the Alpha 7R V (A7R V). Some expected a 100MP 24x36 sensor to compete with medium format cameras like the <a title="Discover the Fujifilm GFX100S" href="https://www.mczdirect.com/gb/fujifilm-gfx100s/-fujifilm-gfx100s--8288.html" target="_blank" rel="noreferrer noopener">Fujifilm GFX100S</a> or Hasselblad X2D 100C; however, that is not what was delivered.</p> <p>Sony has made significant improvements to its A7R V camera, which includes a new chassis, a new processor and improved AF tracking. The sensor remains the same as the one used in the previous model. In addition, this new version now supports 8K video capabilities.</p> <p> </p> <h2 class="p1"><strong>WHAT WE AIM FOR WITH THE SONY A7R V ( ILCE-7RM5 ):</strong></h2> <ul> <li>A big step forward for Sony's high-resolution mirrorless camera with 61MP images, full-pixel playback of 8K/24fps video and high-speed 4K/60fps.</li> <li>Dramatically improved autofocus technology with AI-driven Deep Learning processing for humans, animals, birds, vehicles and insects.</li> <li>Improved low-light performance, AE algorithm, more accurate color reproduction, and improved auto white balance.</li> <li>Up to 10 frames per second RAW burst with AF/AE tracking, writing to two CFexpress cards, with a Quad XGA viewfinder and 3-axis LCD.</li> <li>Optical stabilization up to 8 stops for stills and new active mode for video, as well as multi-resolution RAW modes.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-8.jpg" alt="Sony A7R V" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7R V CAMERA OVERVIEW</strong></h2> <p>The all-new Sony a7R V camera body is the perfect tool for any photographer, whether professional or enthusiast. This update introduces AI deep learning subject recognition, which allows for better recognition and real-time tracking of humans, animals, birds, vehicles and insects.</p> <p>With this new feature, the Sony alpha line of cameras turns a new page: it has never been easier to take amazing shots of your favorite subjects.</p> <p>Although it captures 61-megapixel images, the new full-frame back-illuminated sensor can now shoot RAW at up to 10 fps and record 8K 24p video with full pixel readout and no binning. The sensor also offers wider AF coverage, with 693 phase-detection AF points.</p> <p>In addition, deep learning AI has been leveraged to acquire and track a wider range of subjects, including planes, cars, trains and an ever-increasing number of animals.</p> <p>Sony has redesigned the overall design by rebuilding it with an aluminum body for people who use Sony products for professional purposes such as studio, portrait, wildlife, landscape, wedding, etc.</p> <p>The new ILCE-7RM5 features a 9-million-dot electronic viewfinder, superior to other cameras in its class, as well as a 4-axis/4-directional multi-angle LCD touchscreen for difficult angles and clear shots.</p> <p>You'll also find that flesh tone quality has been improved, as well as automatic white balance, low-light performance and incredible body stabilization that offers up to 8-stop compensation with the improved 5-axis IBIS unit.</p> <p>The Imaging Edge desktop application has also been updated to prevent image distortion due to the minute movements that often occur when shooting.</p> <p>As a result, designers now have the ability to produce high quality images suitable for display panels.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-1.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7R V MIRRORLESS CAMERA FEATURES:</strong></h2> <ul> <li>61 megapixel full-frame Exmor R image sensor with backlighting +BIONZ XR</li> <li>New real-time autofocus system powered by artificial intelligence (deep learning)</li> <li>True mirrorless capability with 8K 24p, 10-bit 4:2:2 video with full pixel readout and no binning.</li> <li>4K 60fps / 6.2K oversampling</li> <li>5-axis in-body stabilization up to 8 stops and new active video IS mode</li> <li>S-Cinetone and S-LOG image profiles</li> <li>693 phase-detection AF points covering 79% of the sensor</li> <li>Human recognition of poses, faces, nose, eyes, ears, etc.</li> <li>Advanced subject recognition (animals, birds, vehicles, insects)</li> <li>Improved low-light performance</li> <li>Improved auto white balance and more natural skin tones</li> <li>240MP pixel shift multi-shot with automatic motion detection via the Imaging Edge application.</li> <li>Up to 10 frames per second with AF/AE for 88 uncompressed RAW and 184 compressed RAW.</li> <li>New 4-axis multi-angle LCD touch screen</li> <li>Class-leading 9M quad-XGA viewfinder</li> <li>Dual CFexpress memory card slot</li> <li>New thermal dissipation for 8K recording</li> <li>New lossless RAW compression and JPEG or multi-resolution RAW upsampling</li> </ul> <p> </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-3.jpg" alt="Sony alpha 7R V" width="900" height="600" /></p> <h2 class="p1"><strong>WHAT IS THE WEIGHT AND SIZE OF THE SONY A7R V?</strong></h2> <p>The Sony A7R V weighs in at 665 grams, over 200 grams heavier than the average mirrorless camera. With dimensions of 131 x 97 x 82 mm, it is also much larger than most cameras in its class.</p> <p> </p> <h2 class="p1"><strong>IS THE SONY A7R V WEATHERPROOF?</strong></h2> <p>The Sony A7R V ( ILCE-7RM5 ) is a weatherproof camera that keeps water and dust out of the camera, making it perfect for outdoor photography in extreme conditions. When you attach one of these waterproof lenses to your camera, you have an all-weather kit.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-4.jpg" alt="Sony alpha 7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR PORTRAIT PHOTOGRAPHY?</strong></h2> <h3><strong>Large full frame sensor (35.8 x 23.8 mm)</strong></h3> <p>The Sony A7R V mirrorless camera's large full-frame sensor is one of its best features.</p> <p>With a 35.8 x 23.8mm sensor, it offers a shallower depth of field and a blurred background for your portraits.</p> <p>Plus, the large sensor gives you more flexibility when it comes to cropping and resizing your photos. And because the sensor is full frame, you'll be able to capture more light and detail than with a smaller sensor.</p> <p>If you're looking for a mirrorless camera with excellent image quality, the Sony A7R V is a great option.</p> <h3> </h3> <h3><strong>Very high resolution sensor: 61.0MP</strong></h3> <p>The Sony A7R V is a mirrorless camera with a very high resolution sensor. With 61.0 MP, it will give you more room for cropping, and you'll be able to print your portraits in larger format with finer detail.</p> <p>The A7R V's sensor also offers excellent low-light performance and fast autofocus, making it an excellent choice for photographers who want to capture crisp, clear images in a variety of lighting conditions.</p> <p>In addition, the A7R V's ( ILCE-7RM5 ) body is designed to be lightweight and comfortable to hold, making it easy to take on your adventures.</p> <p>Whether you're capturing natural landscapes or city street scenes, the Sony A7R V is a powerful tool that will help you create stunning photos.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-11.jpg" alt="Sony alpha A7RV" width="900" height="600" /></p> <h3>Image stabilization</h3> <p>The Sony A7R V is a high quality mirrorless camera, very popular with professional photographers. One of the features that sets this camera apart from others is its image stabilization. This feature reduces the effects of camera shake during long exposures and long focal lengths, ensuring that your photos are sharp and clear.</p> <p>In addition to image stabilization, the Sony Alpha 7R V also offers a variety of other features that make it a top choice for professional photographers. These include a fast autofocus system, 8K video recording, and a weather-resistant body.</p> <p>If you're in the market for a professional hybrid camera, the Sony A7R V should be at the top of your list.</p> <p> </p> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony A7R V mirrorless camera has a built-in electronic viewfinder. This is a great feature for those who like to use a viewfinder during a portrait session.</p> <p>The electronic viewfinder allows the photographer to stabilize the camera and reduce camera shake since it is closer to the body.</p> <p>In addition, the electronic viewfinder is useful when LCD screens are very difficult to read in bright sunlight. The Sony Alpha 7R V mirrorless camera is an excellent choice for anyone who wants the benefits of an electronic viewfinder.</p> <p> </p> <h3><strong>Good ergonomics and handling</strong></h3> <p>The Sony A7R V is an excellent mirrorless camera in terms of ergonomics and handling. The majority of the controls are well placed and easy to reach, which is important when you're trying to make quick adjustments while shooting.</p> <p>The camera body is also comfortable to hold, and the grip offers good support for your hand.</p> <p>Overall, the Sony A7RV offers excellent handling and ergonomics, making it a great choice for portrait photography.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-7.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR STREET PHOTOGRAPHY?</strong></h2> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony A7R V professional camera has a built-in electronic viewfinder. This is a very advantageous feature, especially for street photography and shooting in bright sunlight.</p> <p>By using the viewfinder, the photographer can stabilize the camera and reduce the risk of camera shake. In addition, the viewfinder allows the photographer to see the LCD screen more clearly, making it easier to take great pictures.</p> <p>Overall, the built-in electronic viewfinder is a great asset for any photographer and makes taking great pictures much easier. Thanks, Sony!</p> <p> </p> <h3><strong>Live-view</strong></h3> <p>One of the features that sets this camera apart from others on the market is its live view capability.</p> <p>This means you can take pictures without using the viewfinder, which can be very useful if you're trying to be less bulky (for example, when doing street photography).</p> <p>The downside of the live view is that it drains the battery faster, so you'll want to make sure you have extra batteries on hand if you plan to use this feature extensively.</p> <p>Overall, the Sony A7R V is a great choice for anyone who wants a top-notch mirrorless camera with plenty of features and flexibility.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-12.jpg" alt="A7RV Sony" width="900" height="600" /></p> <h3><strong>Focusing by face detection</strong></h3> <p>The Sony A7R V mirrorless camera is a great choice for anyone looking for a pro camera with face detection focus.</p> <p>This feature is very useful in busy street scenes, as it allows you to focus on framing and other adjustments while the camera manages the focus for you.</p> <p>In addition, the A7R V offers 8K video recording, high-speed shooting and an advanced autofocus system that make it a great choice for anyone looking for a high-end mirrorless camera.</p> <p> </p> <h3><strong>Fully articulated LCD screen</strong></h3> <p>The Sony Alpha 7R V mirrorless camera is a great choice for anyone looking for a versatile camera with an articulating LCD screen.</p> <p>This feature allows you to shoot in non-traditional positions, such as waist-level, which helps you be more creative and unobtrusive on the street.</p> <p>The A7R V ( ILCE-7RM5) also has a built-in electronic viewfinder, which is extremely useful in bright light or when you want to see what your subject looks like before you shoot.</p> <p>Overall, the A7RV is an excellent choice for anyone looking for a high quality camera with an articulated LCD screen.</p> <p> </p> <h3><strong>Image stabilization</strong></h3> <p>Image stabilization is an increasingly important feature of digital cameras. Many photographers find that image stabilization reduces the effects of camera shake, allowing them to take sharper pictures. This is especially true for long exposures and long focal lengths.</p> <p>The Sony A7R V mirrorless camera has built-in image stabilization, which means the sensor moves to compensate for camera shake. This results in sharper images, especially when shooting at high ISO values or in low light conditions.</p> <p>In addition, the A7R V also offers a variety of other features that make it an attractive option for street photographers, such as a fast autofocus system and wide dynamic range.</p> <p>As a result, the A7R V is an excellent choice for anyone looking for a mirrorless camera with excellent image quality and performance.</p> <p> </p> <h3><strong>Large full frame sensor (35.8 x 23.8 mm)</strong></h3> <p>The Sony A7R V is a high-end camera with a large full-frame sensor. This gives the camera several advantages over models with smaller sensors.</p> <p>First, the large sensor allows for better low-light performance. Second, it offers a shallower depth of field, which can be useful for creating a nice, blurred background behind your subject.</p> <p>Finally, the large sensor also allows you to use wide angle lenses, which is not possible with smaller sensor cameras. If you're looking for excellent image quality and the ability to use a wide variety of lenses, the Sony Alpha 7R V is an excellent choice.</p> <p> </p> <h3><strong>Medium size body camera</strong></h3> <p>The Sony A7R V is a great choice for anyone looking for a Sony camera with a medium-sized body. It's small enough to be easy to carry around, but not so small that it looks like a toy.</p> <p>The grip is good, and it feels like a professional camera without being too big or bulky. The image quality is excellent, and the video quality is very good.</p> <p>The only downside is that it's not cheap, but for the quality you get, it's definitely worth the price.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-14.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR SPORTS PHOTOGRAPHY?</strong></h2> <h3><strong>Fast continuous shooting: 10.0fps</strong></h3> <p>The Sony A7R V is a mirrorless camera designed for speed. With a continuous shooting speed of 10 frames per second, it can keep up with the fastest action.</p> <p>This makes it an ideal choice for sports photographers who need to be able to capture split-second moments.</p> <p>In addition to its fast shooting speed, the A7R V also offers excellent image quality. With 61 megapixels of resolution, it produces crisp, detailed images.</p> <p>This makes it an excellent choice for photographers who want to make large prints or crop their images heavily.</p> <p>If you're looking for a fast mirrorless camera that can keep up with the action and produce high-quality images, the Sony Alpha 7R V is a great option.</p> <h3> </h3> <h3><strong>Environmental seals</strong></h3> <p>The Sony A7R V is an ideal camera for outdoor sports because it has waterproof seals. This means that the camera is protected from dust and water splashes. exposure to the elements.</p> <p>The A7R V also has a fast shutter speed, so you can capture clear images even in low light conditions.</p> <p>In addition, the A7R V ( ILCE-7RM5 ) has a wide variety of lenses, so you can find the perfect lens for any situation.</p> <p>Whether you're shooting low-light action or capturing landscape detail, the A7R V is an excellent choice for outdoor photography.</p> <p> </p> <h3><strong>Fast Maximum shutter speed: 1/8000s</strong></h3> <p>The Sony Alpha 7R V is a perfect camera for anyone who wants to capture sports action or shoot in bright sunlight.</p> <p>The 1/8000s shutter speed is fast enough to almost completely avoid blur, making it the perfect camera for capturing split-second moments.</p> <p>In addition, the fast shutter speed is useful when using a fast lens at its widest aperture.</p> <p>This combination can often lead to excess light in the camera, but with the A7R V's 1/8000s shutter speed, you won't have to worry about that.</p> <p>Whether you're a professional sports photographer or just a nature enthusiast, the Sony Alpha A7R V is a great choice.</p> <p> </p> <h3><strong>693 focus points</strong></h3> <p>The new Sony A7R V mirrorless camera is an excellent choice for sports photography. With 693 focus points, it can maintain continuous autofocus (AFC) mode for better subject tracking.</p> <p>Plus, the camera's through-the-glass LCD viewfinder gives you a clear view of the action while shooting.</p> <p>And with 8K video recording, you can capture all the excitement of the game in stunning detail.</p> <p>If you're looking for a camera that can help you capture great sports photos and videos, the Sony Alpha 7R V is a great option.</p> <p> </p> <h3><strong>Good battery life: 600 photos</strong></h3> <p>With a battery life of 600 photos per charge, the Sony A7R V camera is a great choice for sports photography.</p> <p>At most sporting events, you'll be shooting at high speeds for long periods of time, which drains the battery pretty quickly.</p> <p>With a battery life of 600 shots per charge, you won't run out of juice or have to change batteries very frequently in the middle of an event.</p> <p>The Sony Alpha a7R V also has an impressive autofocus system that can track moving subjects with ease, making it a great choice for action photography.</p> <p>If you're looking for a Sony mirrorless camera that can shoot at high speeds and has great battery life, the Sony Alpha 7R V is a great option.</p> <p> </p> <h3><strong>Good ISO in low light</strong></h3> <p>The Sony A7R V is an excellent choice for sports photography thanks to its excellent high ISO performance.</p> <p>With a native ISO range of 50 to 102400, it can easily handle low-light conditions without sacrificing image quality.</p> <p>The camera also has excellent autofocus performance, making it easy to track moving subjects.</p> <p>In addition, the A7R V is also capable of shooting 8K video, making it a versatile tool for stills and video.</p> <p>If you're looking for a mirrorless camera that can do it all, the Sony Alpha a7R V is a great option.</p> <p> </p> <h3><strong>Wireless connection</strong></h3> <p>Wi-Fi is a very useful feature if you are a professional photographer who needs to deliver your photos as quickly as possible.</p> <p>The Sony A7R V camera is Wi-fi enabled, which allows you to transfer files wirelessly to your computer or other devices.</p> <p>Wi-fi is also handy if you want to share photos with friends and family, or if you need to back up your photos in case you lose data.</p> <p>Overall, the Sony Alpha A7R V mirrorless camera is a great choice for professional photographers who need the speed and convenience of Wi-Fi.</p> <p> </p> <h3><strong>Good ergonomics and handling</strong></h3> <p>The Sony A7R V mirrorless camera is a great option for sports photography, thanks to its good ergonomics and handling.</p> <p>The body is designed to be easily handled with one hand, and the large grip helps keep the camera in place. The viewfinder is large and bright, making it easy to follow fast-moving subjects.</p> <p>The autofocus system is fast and accurate, making it possible to take sharp photos of even the most elusive athletes.</p> <p>And the video capabilities are impressive, capturing stunning footage of live sporting events.</p> <p>In short, the A7R V is a great choice for anyone looking to take their sports photography to the next level.</p> <p> </p> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony Alpha 7R V camera has a built-in electronic viewfinder. This is a great feature for photographers who want to stabilize the camera and reduce camera shake.</p> <p>The viewfinder is also handy for shooting in bright sunlight, when LCDs can be difficult to read.</p> <p>The A7R V also has a number of other great features, including a fast autofocus system, 4K video recording and a wide variety of lenses.</p> <p>Whether you're a professional photographer or a hobbyist, the A7R V is a great choice for anyone looking for a high-quality mirrorless camera.</p> <p> </p> <h3><strong>Image stabilization</strong></h3> <p>The Sony Alpha A7R V is a high-end camera with an image stabilization feature. This is a feature designed to reduce the effects of camera shake, especially at long focal lengths.</p> <p>This can be extremely useful for sports photography, as it can help you get sharper photos. The A7R V's image stabilization system is very effective, and it can make a big difference in the quality of your photos.</p> <p>If you're looking for a hybrid camera with excellent image quality and impressive performance, the Sony A7R V is a great option to consider.</p> <p> </p> <h3><strong>Anti-flicker function</strong></h3> <p>The Sony A7R V pro camera from Sony is an excellent choice for anyone who wants to avoid the unwanted effects of flickering lights.</p> <p>The camera's anti-flicker feature helps reduce the flicker effect, but it generally reduces the maximum continuous shooting speed.</p> <p>Despite this reduced speed, the A7R V is still an excellent choice for anyone who wants to avoid the negative effects of flickering lights.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-19.jpg" alt="Sony A7RV" width="900" height="600" /></p> <h2 class="p1"><strong>OUR OPINION ON THE SONY ALPHA 7R V FULL FRAME CAMERA</strong></h2> <p>The Sony a7R V is more than just an update to the previous generation of cameras, it is a revolutionary new product.</p> <p>With its newly developed artificial intelligence processing system, the a7R V can detect and track subjects with incredible accuracy. This artificial intelligence subject detection will help photographers gain focus and produce better results overall.</p> <p>With constantly improving Deep Learning technology, the potential of this camera is endless!</p> <p>The camera body has been refined to create the perfect tool for photographers who want the best possible image quality, whether it's stills or video.</p> <p>The updated viewfinder with unparalleled clarity, high-resolution 3-axis LCD and 8-stage image stabilization system help achieve this goal.</p> <p>The alpha 7R V also offers accurate fleshtone color reproduction and automatic white balance, for closer-to-perfect photos.</p> <p>You can use the two CFexpress cards to capture RAW bursts of up to 10 frames per second, and the camera has multi-resolution RAW and JPEG modes to accommodate any shooting situation.</p> <p>It's not news that people want more video, so Sony has made sure the camera can shoot 8K video without overheating, even when using high frame rates and autofocus.</p> <p>In addition, it is still an excellent camera. In other words, this generation is a purebred mirrorless camera for photographers who also shoot great video.</p> <p>The improvements in the Sony Alpha a7R V are hard to ignore, whether you need to take quick, sharp photos or accurately capture landscapes in low light.</p> <p>You can shoot high-resolution photos for longer periods of time and record 8K wide dynamic range video, both new capabilities in an R-series body.</p> <p>Sony has adapted the higher-resolution model into a hybrid camera with autofocus technology, which will set the standard for all future versions of Alpha cameras. </p>

SOA7RV50F12GMX10

5/ 5

<p>Sony introduces the second generation of its A7C camera bodies, comprising not only the <a href="https://www.mczdirect.com/gb/sony-a7c-ii/-sony-a7c-ii-body-black--11950.html"><strong>A7C II</strong></a> but also a high-resolution version called A7C R. This latter model features a 61 MPx sensor sourced from the <a title="Discover the Sony A7R V" href="https://www.mczdirect.com/gb/sony-a7r-v/-sony-a7r-v-body-professional-camera--10878.html"><strong>A7R V</strong></a>.</p> <p>Three years after the initial launch of the "C" series of the Alpha with the A7C, Sony adopts a strategy similar to its first Alpha 7 by splitting its full-frame hybrid range into two distinct categories: the Alpha A7C II and the Alpha A7C R, with the latter boasting an exceptionally detailed sensor.</p> <p>The A7C II aligns with the A7 Mark IV with its 33 MPx sensor, while the A7C R emphasizes high resolution with the A7R V's 61 MPx sensor. Sony promotes the Alpha 7C R as a lighter version of the A7RV since it is not only more compact but also nearly 200g (198g to be exact) lighter than its counterpart. Despite this size difference, both offer the same image quality, thanks to identical sensors and processors.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-1.png" alt="Sony A7C R" width="900" height="600" /></p> <h2>What we love about the Sony A7C R mirrorless camera:</h2> <ul> <li>New ultra-high resolution concept with impeccable image quality from a compact and portable camera.</li> <li>Combines a 61 MP sensor with a high-speed processor and a dedicated AI processor for real-time subject recognition and tracking.</li> <li>Impressive body stabilization with up to 7 stops of compensation against shake for low-light handheld shots.</li> <li>Natural color rendering and wide dynamic range perfectly suited for portrait, street, and landscape photography.</li> <li>User-friendly body, equipped with a variable-angle touch screen, an XGA OLED viewfinder, and a new menu design.</li> </ul> <p> </p> <h2>Getting to Know the Sony A7CR</h2> <p>The Sony Alpha 7CR stands out with its compactness and sleek design. It houses a 60MP sensor and an AI-assisted autofocus system, features borrowed from the superior alpha 7R V model, but in a more compact and affordable casing. The device weighs 430g, making it relatively lightweight and easy to carry. The grip is enhanced by a slightly deeper handle and a front control dial, addressing some shortcomings of the previous a7C model.</p> <h3>Major Ergonomic Features of the Sony A7C R</h3> <p>The ergonomic features of the Sony Alpha a7CR are noteworthy. It incorporates an enhanced viewfinder lens with greater magnification, taken from the recent a6700 model, thus offering a superior visual experience. This compact yet comprehensive camera showcases phenomenal image quality and smart features, making the photography experience intuitive and rewarding.</p> <p>With the Sony A7C R, photographers can enjoy outstanding maneuverability without compromising on performance and image quality. Its design and major ergonomic features make it a wise choice for both hobbyists and professionals looking to capture high-resolution images in a compact and handy format.</p> <h3>Full-frame Sensor of the Sony Alpha A7CR</h3> <p>The Sony A7CR is equipped with a full-frame 61MP sensor, which is a major asset for this model. This sensor allows for capturing images with high resolution, ensuring top-notch image quality. The AI assistance for autofocus is another notable feature which, when combined with the high-resolution sensor, guarantees sharp and detailed images.</p> <h3>Importance of a Good Sensor and Image Quality</h3> <p>A good sensor is paramount for image quality. The sensor's size, resolution, and ability to manage light effectively are key factors in ensuring clarity, sharpness, and color fidelity in the images produced. The full-frame sensor of the Sony Alpha 7CR allows for excellent light management, even in low light conditions, and provides a wide dynamic range, which is essential for capturing details in highlights and shadows. The sensor's high resolution also enables the capture of a significant amount of detail, especially valuable for landscape or portrait photography where detail precision is crucial.</p> <p>In conclusion, the full-frame sensor of the Sony Alpha A7CR is a vital component that greatly contributes to the exceptional quality of images produced by this device. Its high resolution and superior light handling deliver sharp, detailed, and vibrant images, meeting the demands of professional photographers and knowledgeable enthusiasts alike.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-6.png" alt="Sony alpha 7C R" width="900" height="600" /></p> <h2>Shooting Features of the Sony A7C R</h2> <h3>Shooting Modes and Burst Performance</h3> <p>The Sony A7C R is equipped with a 61-megapixel BSI CMOS sensor and a Bionz XR processor, accompanied by a dedicated 'AI' processing unit. These specifications allow it to provide a variety of shooting options. Regarding burst performance, the A7CR offers a continuous shooting speed of 8 frames per second (fps) with the mechanical shutter and 7 fps in electronic shutter mode. In a comparison between the Sony A7CR and the Sony A7C II, it's noted that the A7CR does not offer a "Pre-Shoot Burst" mode. Furthermore, the continuous shooting speed can reach up to 6 fps with AF/AE tracking during live view shooting.</p> <h3>Autofocus Performance</h3> <p>The Sony A7CR benefits from an AI-assisted autofocus system, a feature inherited from its larger predecessor, the a7R V. However, when shooting in continuous AF-C or AF-A mode, the real-time DMF (Direct Manual Focus) function is not available, and this restriction also applies when using the FE 70-200mm F2.8 GM OSS lens in AF-C mode. Autofocus performance is crucial to ensure sharpness and accuracy, especially in fast or moving shooting conditions.</p> <p>The integration of artificial intelligence into the Sony A7CR's autofocus system is a significant advantage, allowing for quick and precise focusing. While specific details about autofocus performance were not fully disclosed in the sources reviewed, AI assistance suggests enhanced ability to track and lock focus on moving subjects, thus providing photographers with a powerful tool for capturing sharp images in various shooting scenarios.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-7.png" alt="A7CR Sony alpha" width="900" height="600" /></p> <h2>The Sony A7CR Viewfinder</h2> <h3>Electronic viewfinder, its coverage, and resolution.</h3> <p>The Sony A7CR is a notable addition to Sony's compact full-frame a7C series, delivering high-resolution capabilities in a compact package. One key component aiding these capabilities is its electronic viewfinder.</p> <h4>Electronic Viewfinder</h4> <p>The Sony Alpha 7CR is equipped with an electronic viewfinder (EVF) that allows photographers to see an accurate digital representation of the image to be captured. This is especially useful in low-light conditions or when color accuracy is vital. The EVF on the Sony A7CR is known for its high resolution and contrast, enabling users to see fine details and accurate colors before taking a shot.</p> <h4>Viewfinder Coverage</h4> <p>Viewfinder coverage is a crucial aspect of the photography experience. The Sony Alpha a7C R's viewfinder offers 100% coverage, meaning what you see in the viewfinder is exactly what will be captured in the final shot. This full coverage allows photographers to frame their shots precisely without worrying about cropped edges or unexpected elements in the frame.</p> <h4>Viewfinder Resolution</h4> <p>The viewfinder's resolution is also a vital aspect as it affects the clarity of the image seen through the viewfinder. The Sony A7CR's viewfinder boasts a resolution of approximately 2.36 million dots, which is high enough to provide a clear and detailed image. Moreover, the viewfinder uses XGA OLED technology, known for delivering excellent contrast and accurate color reproduction. The viewfinder's magnification is 0.70x, providing a broad view for composition and focusing.</p> <p>These features of the electronic viewfinder, combined with the high resolution and overall performance of the Sony A7CR camera, make this device a solid choice for professional photographers and serious enthusiasts looking to capture high-quality images.</p> <p class="ed__a-p ed__bdy__l"><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-8.png" alt="Sony alpha 7C R" width="900" height="600" /></p> <h2>Low-light performance of the Sony A7C R</h2> <h3>Low-light capabilities of the Sony Alpha 7CR, notably due to its ISO performance.</h3> <p>The Sony A7CR is a camera that especially excels in low-light conditions, a feat largely attributed to its ISO performance. With a basic ISO range from 100 to 32,000, it can produce clear and sharp images even in dimly lit environments.</p> <p>Furthermore, this ISO range can be extended from 50 to 102,400, offering additional flexibility for photographers. Another article mentions an even broader extended ISO range, from 50 to 204,800, making night and low-light shooting more convenient.</p> <p>The compact design of the Sony Alpha 7C R does not compromise its performance, thanks to its large full-frame sensor that ensures high resolution even in low light. In addition to its ISO capabilities, the Sony A7CR features 5-axis image stabilization, providing up to 7 stops of compensation when paired with a compatible lens, crucial for reducing motion blur in dimly lit conditions.</p> <h3>Explanation of the importance of low-light performance for indoor or evening photography.</h3> <p>Low-light performance is crucial for a wide range of photography scenarios, including indoor and evening photography. It allows capturing moments without relying on artificial lighting, which can alter the mood or simply be unavailable. In indoor spaces where lighting is often suboptimal, or during evening events with scarce natural light, a high-performing low-light camera like the Sony A7CR is essential.</p> <p>Low-light performance is also vital for professional photographers covering evening events or indoor photo sessions. It allows them to produce high-quality images without adding extra lighting equipment, which can be bulky and expensive.</p> <p>Moreover, low-light photography opens the door to increased creativity. It allows photographers to play with shadows and lights, capture mystical silhouettes, or scenes illuminated by candlelight or city lights. The possibilities are vast, and the Sony A7C R provides the necessary tool to fully explore them.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-3.png" alt="Photo exemple Sony A7CR" width="900" height="600" /></p> <h2>Sony Alpha 7CR Video Performance</h2> <h3>4K Video Capabilities</h3> <p>The Sony A7C R is a solid choice for videographers due to its impressive 4K video capabilities. It offers the ability to record 4K videos at up to 60 frames per second and also provides an option for oversampled 4K from an APS-C crop. This feature is useful for maintaining high resolution while allowing for creative cropping in post-production.</p> <p>Additionally, the A7CR supports 4K video recording in 10-bit 4:2:2 internally, ensuring ample latitude for color grading and post-processing. Advanced profiles such as S-Log3, HLG, and S-Cinetone are also supported, giving videographers a wide range of options to capture dynamic and cinematic imagery.</p> <h3>Sony A7CR Connectivity</h3> <p>The connectivity of the Sony A7CR encompasses a multitude of features, allowing photographers to stay connected and easily share their work. These advanced connectivity options meet the demands of modern photographers looking to streamline workflow while maintaining high production quality.</p> <h3>Various connectivity options, including wireless</h3> <p>The Sony A7CR offers multiple connectivity options, ensuring optimal flexibility. On the left side of the device, there are three access doors revealing the single SD card slot, compliant with UHS-I/II, a USB-C connector, a micro HDMI (Type-D) connector, as well as ports for a microphone and headphones. These doors are hinged, a wise design choice compared to flexible rubber options that might wear over time.</p> <p>Beyond these physical connections, the Sony Alpha 7C R also offers wireless connectivity options through the multifunctional interface on the device's top plate. It features WiFi and Bluetooth connectivity, with the latter providing the option to choose between 2.4GHz and 5GHz bands.</p> <h2><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-4.png" alt="Sony A7CR exemple" width="900" height="600" /></h2> <h2>Battery Life of the Sony A7CR</h2> <p>The Sony A7C R camera is powered by the Sony NP-FZ100 battery, known as one of the best on the market in terms of endurance. With this battery, the Sony Alpha a7CR can capture approximately 490 photos when used with the electronic viewfinder, and up to 560 photos with the LCD screen. The capacity of the NP-FZ100 battery is 2280mAh.</p> <h2> </h2> <h2>Our Opinion on the Sony A7CR</h2> <p>The high-resolution full-frame Sony A7C R hybrid camera proves to be a true revelation, merging cutting-edge capabilities in a compact and lightweight body from the C series. It is primarily designed for photographers seeking the ultimate in image quality and resolution without compromising portability and mobility.</p> <p>Its compact size doesn't intimidate portrait subjects, ensures street photographers discretion and agility, while landscape photographers benefit from carrying lighter equipment, adding more lenses or accessories to their bag.</p> <p>With a resolution of 61MP, the A7CR camera delivers rapid overall performance, ranging from a respectable 8 frames per second in continuous shooting, to responsiveness in image viewing and general usage. The body benefits from a thoughtful design, which is slim and lightweight, while offering a comfortable grip for handheld shooting, with a plethora of customizable camera controls. Sony's new menus are intuitive, offering familiar swipe navigation and advanced control over image settings, video adjustments, and AF.</p> <p>The Sony Alpha a7CR also introduces a new image quality selection, allowing memory space savings, increasing the buffer's image count, and introducing the new HEIF image format, for excellent compression without degradation.</p> <p>If you're considering joining the Sony ecosystem for your photographic practice, the A7CR might be the ideal camera to ensure the longevity of your images in terms of resolution, quality, and color accuracy.</p>

SOA7CRBLKFE35F14GMX5

5/ 5

<p>Drawing from the technical foundation of the <a title="Discover the Sony A7 IV" href="https://www.mczdirect.com/gb/sony-a7-iv/-sony-a7-iv-mirrorless-camera--9703.html"><strong>A7 Mark IV</strong></a> and its 33MP sensor, the A7C II now incorporates an artificial intelligence chip to enhance its autofocus. This upgrade could position it as the go-to tool for street photographers wanting to leverage Sony's advanced technology in a body weighing just over 500g.</p> <p>It took three years for the much-anticipated successor to the A7C to emerge: the A7C II, a full-frame hybrid camera that retains the essence of the C series. It stands out with its compact body, lightness, and an offset rangefinder-style viewfinder, in contrast to the central viewfinders of models like the A7 and A9.</p> <p>Launched in 2020, the A7C was designed based on the Alpha A7 III, inheriting its 24MP sensor. In this fall of 2023, the A7C II naturally draws from the more recent A7 IV, adopting its full-frame Exmor R 33MP sensor and the pair of processors that make up the Bionz XR unit. Thanks to this powerful setup, despite a nearly 50% increase in pixels, the camera maintains the same sensitivity range as its predecessor, the A7C (100-51,200 ISO, which can be extended from 50 to 204,800 ISO).</p> <h2> </h2> <h2><strong>WHAT WE LOVE ABOUT THE SONY A7C II:</strong></h2> <ul> <li>A second-generation compact mirrorless camera, enriched with numerous improvements, including a new 33 MP sensor and a fast processor.</li> <li>Benefits from Sony's flagship technologies, notably a dedicated AI processor for focusing, derived from the A7R V.</li> <li>A revamped design with better ergonomics due to new buttons, optimized handling, and a tiltable LCD touchscreen.</li> <li>Powerful hybrid features for creators: 4K video at 60 frames per second, fast burst at 10fps with AF/AE, and extended sensor AF coverage.</li> <li>Technological innovations for exceptional content quality, including LUT support, improved stabilization, and remarkable low-light performance.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-1.png" alt="Sony A7C II photo" width="900" height="600" /></p> <p class="ed__cntnr is--sw"> </p> <h2><strong>SONY A7C II MIRRORLESS CAMERA IN BRIEF</strong></h2> <p>Boasting a compact design with notable improvements both inside and out, the second generation of the Sony Alpha A7C II mirrorless offers content creators impressive capabilities in a highly portable format.</p> <p>This latest generation upgrade from Sony's compact C series of hybrid Alpha cameras incorporates a 33-megapixel full-frame back-illuminated Exmor R CMOS sensor, identical to the A7 IV. The A7C II is also equipped with the BIONZ XR processor from the same generation as flagship devices, offering processing speeds 8 times faster than the previous model.</p> <p>Alongside these core features is the powerful AI processing unit from the <a title="Discover the Sony A7R V" href="https://www.mczdirect.com/gb/sony-a7r-v/-sony-a7r-v-body-professional-camera--10878.html"><strong>Sony A7R V</strong></a>, which manages subject recognition and tracking more effectively and accurately. Other significant upgrades include improved in-body stabilization, achieving up to 7 stops, and continuous shooting at rates of up to 10 frames per second with AF/AE tracking.</p> <p>Filmmakers can record in various formats up to 4K 60p (Super 35) and full-frame 4K at 30p, in 4:2:2 10-bit. Preset aesthetic profiles are now available, with the S-Log and S-Cinetone profiles, as well as LUT support for comprehensive advanced video performance.</p> <p>The A7C II's body has also been refined by Sony, with enhanced ergonomics featuring a 0.7x magnification EVF, new front and rear dials, an S&amp;Q dial, and an improved grip for better handling.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-2.png" alt="Sony A7CII photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II MAIN FEATURES</strong><strong>:</strong></h2> <ul> <li>High-resolution full-frame performance in a compact body.</li> <li>Capture of high-quality 33MP images thanks to the BSI Exmor R CMOS sensor.</li> <li>Powered by Sony's premium BIONZ XR image processing engine.</li> <li>High sensitivity and wide dynamic range (ISO 100 - 51200).</li> <li>Accurate color reproduction and natural skin tones.</li> <li>Integrated 5-axis image stabilization up to 7.0 stops for handheld shooting.</li> <li>Real-time autofocus, AI-powered, for fast and accurate tracking. Burst mode up to 10fps with AF/AE tracking.</li> <li>Recognition of humans, animals, birds, insects, cars, trains, and planes.</li> <li>Precise focusing in lighting conditions as low as EV-4 in dedicated AF-S mode.</li> <li>High-density hybrid AF with 759 phase-detection points.</li> <li>Continuous manual focus in AF-C/AF-S modes and focus bracketing up to 299 images.</li> <li>4K video at 60fps in Super35 format with 10-bit 4:2:2 recording.</li> <li>4K video recording at 30fps in full frame with 7K oversampling and full pixel readout.</li> <li>S-Cinetone image profiles for cinematic results.</li> <li>Log mode recording with LUT monitoring and LUT import.</li> <li>Inherits the auto framing feature from the Sony ZV-E1.</li> <li>Focus breathing compensation, AF assistance, and focus map for professional video.</li> <li>Active stabilization activation when used with Sony lenses.</li> <li>Compact and lightweight camera with dust and moisture-resistant design.</li> </ul> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-3.png" alt="A7C II Sony Photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II KEY FEATURES:</strong></h2> <h3>Professional Image Quality</h3> <p>The full-frame mirrorless Alpha 7C II camera is designed for professional photography. Thanks to its new 33MP backlit Exmor R sensor and Bionz XR processor, it covers a wide range of subjects. This cutting-edge technology offers high sensitivity and a broad dynamic range (ISO 100-51200, expandable to ISO 50-204800 for still images).</p> <p>Compared to the Alpha 7C, it incorporates a 5-axis optical image stabilization providing a 7.0 stop advantage, for precise detection and control of vibrations.</p> <p>Furthermore, the Alpha 7C II offers enhanced color reproduction for a more accurate white balance in challenging lighting conditions.</p> <h3> </h3> <h3>Advanced Autofocus Technology</h3> <p>The Alpha 7C II features Sony's most advanced technology, including an AI-based subject recognition system for real-time autofocus. This processing unit has 759 phase-detection points, covering 94% of the frame, and operates down to EV-4, facilitating easy shooting in low-light conditions.</p> <p>Thanks to its AI-driven technology, the device can identify a wide variety of subjects, from insects to humans. It can even track a subject's gaze, ensuring continuous focus on the eyes. And with continuous shooting up to 10 fps with AF/AE tracking, you'll never miss that perfect moment.</p> <h3>High-definition Video</h3> <p>The Alpha 7C II excels not only in photography but also in 4K video, providing creators with the tools needed for top-tier storytelling. It allows recording in 4K 60P in Super35 format, 4K 30P with 7K full-frame oversampling, and offers a color depth of 10 bits with a 4:2:2 color sampling. It also supports XAVC S-I and XAVC HS formats.</p> <p>Sony also makes post-production easier with various color profiles and LUT support. Features like auto framing, active mode image stabilization, breathing compensation, and AF assist make the Alpha 7C II a preferred choice for hybrid videographers.</p> <h3>Intuitive Handling</h3> <p>Following the popularity of touch controls introduced with the ZV-E1, the Alpha 7C II incorporates an intuitive user interface reminiscent of smartphone simplicity. Besides touch shooting, focusing, and tracking, you can also navigate the menu with a simple touch.</p> <p>Sony has also included an enhanced tilt screen, an XGA OLED viewfinder, and an additional front dial for a seamless user experience. Its compact design, improved grip, and resistance to dust and moisture make this device the ideal choice for photographers on the go.</p> <h3>Stay Connected</h3> <p>The Alpha 7C II offers multiple options to connect, create, and share your content. In terms of wireless connections, it integrates Wi-Fi and Bluetooth. It is compatible with the Creator's Cloud platform for collaborative production, file transfers, and remote control.</p> <p>Among the wired connections, there is a USB-C port, a micro HDMI port, a 3.5mm jack, and a multi-interface shoe for simplified connectivity with various accessories.</p> <h2> </h2> <h2>What is the difference between the Sony Alpha 7C and the Alpha 7CII?</h2> <p>The Alpha 7CII is a next-generation camera offering significant upgrades, reflecting the best of Sony's technology. While the Alpha 7C was equipped with a 24.2 MP sensor and a BIONZ X processor, the Alpha 7CII features a 33 MP sensor and an enhanced BIONZ XR processor.</p> <p>The Alpha 7CII also benefits from an increased stabilizer advantage, moving from 5.0 stops to 7.0 stops, AI-based subject detection, an expanded range of video features, and improved ergonomics.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-4.png" alt="Sony alpha a7C II photo" width="900" height="600" /></p> <h2><strong>Sony A7C II vs Sony A7C</strong></h2> <p>The new Sony A7C II showcases significant improvements over the original A7C in key areas such as resolution, processing power, autofocus, and video capabilities. It features a superior 33MP sensor, compared to the previous A7C's 24MP sensor, delivering more detailed images and larger print capabilities. The A7C II also integrates a faster BIONZ XR processor and a dedicated AI unit for advanced subject tracking and recognition, surpassing the earlier model. The autofocus is enhanced with 759 phase-detection points and reliable eye and subject tracking for both humans and animals.</p> <p>In terms of video, the A7C II offers oversampled 4K 30p, 4K 60p in Super 35mm, and 1080p slow motion at 120fps, outclassing the A7C's 4K 30p. With these improvements in image quality, performance, and intelligent features, the A7C II presents marked advancements in both photo and video over its predecessor. However, it still retains the same compact, lightweight, and weather-resistant body, ideal for versatile videographers and photographers on the move.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A7CR</strong></h2> <p>The Sony A7C II and <a title="Discover the Sony A7CR" href="https://www.mczdirect.com/gb/sony-a7cr/-sony-a7cr-body-black--11949.html"><strong>A7CR</strong></a> are two powerful and compact options among Sony's growing lineup of full-frame mirrorless cameras. The A7C II delivers optimal resolution with its 33MP sensor, whereas the A7CR stands out with a more robust 61MP sensor. The latter is particularly advantageous for demanding applications like landscape, architecture, or product photography where detail precision is paramount.</p> <p>Both models benefit from 5-axis stabilization, fast BIONZ XR processors, and dedicated AI tracking. In terms of ergonomics, the A7CR adopts the intuitive touch interface first introduced on the A7C II. The A7CR also has a slight edge in speed with 8fps continuous shooting versus the A7C II's 10fps.</p> <p>Their video capabilities are very similar, offering 4K at 60fps for both models. However, the A7CR differentiates itself with a redesigned grip and design optimized for portability. For photographers seeking exceptional image quality in a very compact form, both cameras impress, with the A7CR leaning more towards maximum photo resolution.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A7IV</strong></h2> <p>Both the Sony A7C II and Sony A7IV are full-frame mirrorless cameras, but they cater to distinct needs. The A7C II features a 33MP sensor, 7-axis image stabilization, and a compact design, making it perfect for leisure or travel photography. It also supports 4K video at 60fps.</p> <p>On the other hand, the A7IV is typically more robust and geared towards professionals, offering advanced features often at a higher price point. Both have comprehensive autofocus systems, but the A7C II boasts 759 focus points, unlike the A7IV. Your choice between the two will likely hinge on your specific requirements: the A7C II for its portability and the A7IV for professional use.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A6700</strong></h2> <p>The full-frame Sony A7C II and the APS-C format <a title="Discover the Sony A6700" href="https://www.mczdirect.com/gb/sony-alpha-6700/-sony-alpha-6700-body--11611.html"><strong>Sony A6700</strong></a> are two compact and potent options from Sony's mirrorless lineup. The A7C II offers peak resolution with a 33MP sensor, while the A6700 features a 26MP APS-C sensor capable of delivering oversampled 4K 60p video. Both models benefit from the fast BIONZ XR processors, but the alpha A7C II stands out with a dedicated AI processor for advanced real-time eye, face, and body tracking.</p> <p>The A6700 offers 5-axis stabilization and slightly faster burst shooting at 11 frames per second, compared to the A7C II's 10fps. In summary, both cameras deliver professional-grade performance and features in compact, weather-sealed bodies, perfect for versatile photographers and videographers. The A7C II leans more towards high-resolution shots while the A6700 stands out for its high-speed stabilized shooting and 4K video capabilities.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-5.png" alt="Sony alpha 7c II photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II REVIEW</strong></h2> <p>There's never been a more opportune time to delve into visual storytelling thanks to devices like the Sony A7C II. This model offers content creators advanced hybrid capabilities. It incorporates the technology of Sony's high-end devices within a compact, portable body, benefiting from both internal and aesthetic enhancements.</p> <p>A high-resolution 33MP CMOS sensor is paired with Sony's swift BIONZ XR processor, and these key components are bolstered by the now renowned AI processor, managing subject recognition and AF tracking. These combinations unlock new possibilities in photography and video, delivering faster overall performance, improved image quality, and optimized autofocus.</p> <p>This black version of the A7C II is joined by a silver variant, as well as a new ultra-high-resolution A7CR in both black and silver. The choice between these models will depend on your content style: the R version leans more towards photography, while the standard A7R II is a thoroughbred hybrid camera, excelling in both video and photography.</p> <p>Turning back to the Sony A7C II, it provides much more than just technological advancements. Many new features await discovery, aiding in the creation of compelling content, such as enhanced 5-axis stabilization and software functionalities like automatic framing, active stabilization, and breathing compensation, to name just a few.</p> <p>All these enhancements and many more make this device a comprehensive and high-performing camera, ready to elevate your content and open new horizons for your visual narratives.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-6.png" alt="Alpha a7c II exemple photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II FAQ</strong></h2> <h3>Does the Sony A7C II have image stabilization?</h3> <p>Yes, the A7C II is equipped with 5-axis image stabilization that offers up to 7 stops of compensation for sharp handheld shots.</p> <h3>What are the video capabilities of the A7C II?</h3> <p>The A7C II can shoot in 4K up to 30 fps with full pixel readout in Super 35mm format. It is also capable of recording videos in Full HD at rates up to 120 fps for smooth slow motion.</p> <h3>How does the autofocus system of the A7C II perform?</h3> <p>With 759 phase-detection AF points covering 94% of the image area, the A7C II offers excellent autofocus capabilities. It also has advanced subject tracking powered by AI.</p> <h3>What battery life can I expect from the Alpha A7C II?</h3> <p>Sony rates the battery life of the A7C II at about 540 shots using the rear LCD and 440 shots with the EVF, based on CIPA standards. These figures may vary depending on shooting conditions.</p> <h3>Does the A7C II have a fully articulating rear screen?</h3> <p>Yes, the A7C II's 3-inch touchscreen LCD is fully articulating, allowing for flexible viewing angles during shooting or playback.</p> <h3>Is the A7C II weather-sealed?</h3> <p>Yes, its magnesium alloy body is dust and moisture-resistant, making the A7C II suitable for outdoor use in various conditions.</p> <h3>How does the A7C II connect to smartphones or computers?</h3> <p>The A7C II features WiFi, Bluetooth, and USB-C connectivity for wireless or wired image transfer and remote control functions.</p> <h3>What types of memory cards are compatible with the A7C II?</h3> <p>The A7C II has a slot for UHS-II SD card compatible with SD, SDHC, SDXC, Memory Stick PRO Duo, and Memory Stick PRO-HG Duo cards.</p> <h3>Is the A7C II full-frame?</h3> <p>Yes, the A7C II features a full-frame sensor, not an APS-C, offering high resolution with shallow depth of field capabilities.</p> <h3>How compact is the Sony A7C II?</h3> <p>The A7C II weighs only 509g and has dimensions of 124 x 71 x 60mm, making it very compact and lightweight for a full-frame camera. It's easy to carry.</p> <h3>Is the Sony A7C II worth the purchase?</h3> <p>With its versatile hybrid features, exceptional image quality, and compact design, the A7C II offers great value for enthusiasts and professionals looking for advanced capabilities in a portable body.</p> <h3>How much does the Sony A7C II cost?</h3> <p>Prices may vary based on availability, but the A7C II body should be available at the best prices on our website. Kits including lenses may cost more.</p> <h3>What is the resolution of the Sony A7C II?</h3> <p>The A7C II is equipped with a 33-megapixel full-frame sensor, delivering high-resolution images.</p> <h3>How many frames per second can the Sony A7C II shoot?</h3> <p>The A7C II can shoot bursts of up to 10 fps with autofocus and auto exposure enabled, making it ideal for action shots.</p> <p> </p>

SOA7CIIBLKFE35F14GMX5

5/ 5

<p>Drawing from the technical foundation of the <a title="Discover the Sony A7 IV" href="https://www.mczdirect.com/gb/sony-a7-iv/-sony-a7-iv-mirrorless-camera--9703.html"><strong>A7 Mark IV</strong></a> and its 33MP sensor, the A7C II now incorporates an artificial intelligence chip to enhance its autofocus. This upgrade could position it as the go-to tool for street photographers wanting to leverage Sony's advanced technology in a body weighing just over 500g.</p> <p>It took three years for the much-anticipated successor to the A7C to emerge: the A7C II, a full-frame hybrid camera that retains the essence of the C series. It stands out with its compact body, lightness, and an offset rangefinder-style viewfinder, in contrast to the central viewfinders of models like the A7 and A9.</p> <p>Launched in 2020, the A7C was designed based on the Alpha A7 III, inheriting its 24MP sensor. In this fall of 2023, the A7C II naturally draws from the more recent A7 IV, adopting its full-frame Exmor R 33MP sensor and the pair of processors that make up the Bionz XR unit. Thanks to this powerful setup, despite a nearly 50% increase in pixels, the camera maintains the same sensitivity range as its predecessor, the A7C (100-51,200 ISO, which can be extended from 50 to 204,800 ISO).</p> <h2> </h2> <h2><strong>WHAT WE LOVE ABOUT THE SONY A7C II:</strong></h2> <ul> <li>A second-generation compact mirrorless camera, enriched with numerous improvements, including a new 33 MP sensor and a fast processor.</li> <li>Benefits from Sony's flagship technologies, notably a dedicated AI processor for focusing, derived from the A7R V.</li> <li>A revamped design with better ergonomics due to new buttons, optimized handling, and a tiltable LCD touchscreen.</li> <li>Powerful hybrid features for creators: 4K video at 60 frames per second, fast burst at 10fps with AF/AE, and extended sensor AF coverage.</li> <li>Technological innovations for exceptional content quality, including LUT support, improved stabilization, and remarkable low-light performance.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-1.png" alt="Sony A7C II photo" width="900" height="600" /></p> <p class="ed__cntnr is--sw"> </p> <h2><strong>SONY A7C II MIRRORLESS CAMERA IN BRIEF</strong></h2> <p>Boasting a compact design with notable improvements both inside and out, the second generation of the Sony Alpha A7C II mirrorless offers content creators impressive capabilities in a highly portable format.</p> <p>This latest generation upgrade from Sony's compact C series of hybrid Alpha cameras incorporates a 33-megapixel full-frame back-illuminated Exmor R CMOS sensor, identical to the A7 IV. The A7C II is also equipped with the BIONZ XR processor from the same generation as flagship devices, offering processing speeds 8 times faster than the previous model.</p> <p>Alongside these core features is the powerful AI processing unit from the <a title="Discover the Sony A7R V" href="https://www.mczdirect.com/gb/sony-a7r-v/-sony-a7r-v-body-professional-camera--10878.html"><strong>Sony A7R V</strong></a>, which manages subject recognition and tracking more effectively and accurately. Other significant upgrades include improved in-body stabilization, achieving up to 7 stops, and continuous shooting at rates of up to 10 frames per second with AF/AE tracking.</p> <p>Filmmakers can record in various formats up to 4K 60p (Super 35) and full-frame 4K at 30p, in 4:2:2 10-bit. Preset aesthetic profiles are now available, with the S-Log and S-Cinetone profiles, as well as LUT support for comprehensive advanced video performance.</p> <p>The A7C II's body has also been refined by Sony, with enhanced ergonomics featuring a 0.7x magnification EVF, new front and rear dials, an S&amp;Q dial, and an improved grip for better handling.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-2.png" alt="Sony A7CII photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II MAIN FEATURES</strong><strong>:</strong></h2> <ul> <li>High-resolution full-frame performance in a compact body.</li> <li>Capture of high-quality 33MP images thanks to the BSI Exmor R CMOS sensor.</li> <li>Powered by Sony's premium BIONZ XR image processing engine.</li> <li>High sensitivity and wide dynamic range (ISO 100 - 51200).</li> <li>Accurate color reproduction and natural skin tones.</li> <li>Integrated 5-axis image stabilization up to 7.0 stops for handheld shooting.</li> <li>Real-time autofocus, AI-powered, for fast and accurate tracking. Burst mode up to 10fps with AF/AE tracking.</li> <li>Recognition of humans, animals, birds, insects, cars, trains, and planes.</li> <li>Precise focusing in lighting conditions as low as EV-4 in dedicated AF-S mode.</li> <li>High-density hybrid AF with 759 phase-detection points.</li> <li>Continuous manual focus in AF-C/AF-S modes and focus bracketing up to 299 images.</li> <li>4K video at 60fps in Super35 format with 10-bit 4:2:2 recording.</li> <li>4K video recording at 30fps in full frame with 7K oversampling and full pixel readout.</li> <li>S-Cinetone image profiles for cinematic results.</li> <li>Log mode recording with LUT monitoring and LUT import.</li> <li>Inherits the auto framing feature from the Sony ZV-E1.</li> <li>Focus breathing compensation, AF assistance, and focus map for professional video.</li> <li>Active stabilization activation when used with Sony lenses.</li> <li>Compact and lightweight camera with dust and moisture-resistant design.</li> </ul> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-3.png" alt="A7C II Sony Photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II KEY FEATURES:</strong></h2> <h3>Professional Image Quality</h3> <p>The full-frame mirrorless Alpha 7C II camera is designed for professional photography. Thanks to its new 33MP backlit Exmor R sensor and Bionz XR processor, it covers a wide range of subjects. This cutting-edge technology offers high sensitivity and a broad dynamic range (ISO 100-51200, expandable to ISO 50-204800 for still images).</p> <p>Compared to the Alpha 7C, it incorporates a 5-axis optical image stabilization providing a 7.0 stop advantage, for precise detection and control of vibrations.</p> <p>Furthermore, the Alpha 7C II offers enhanced color reproduction for a more accurate white balance in challenging lighting conditions.</p> <h3> </h3> <h3>Advanced Autofocus Technology</h3> <p>The Alpha 7C II features Sony's most advanced technology, including an AI-based subject recognition system for real-time autofocus. This processing unit has 759 phase-detection points, covering 94% of the frame, and operates down to EV-4, facilitating easy shooting in low-light conditions.</p> <p>Thanks to its AI-driven technology, the device can identify a wide variety of subjects, from insects to humans. It can even track a subject's gaze, ensuring continuous focus on the eyes. And with continuous shooting up to 10 fps with AF/AE tracking, you'll never miss that perfect moment.</p> <h3>High-definition Video</h3> <p>The Alpha 7C II excels not only in photography but also in 4K video, providing creators with the tools needed for top-tier storytelling. It allows recording in 4K 60P in Super35 format, 4K 30P with 7K full-frame oversampling, and offers a color depth of 10 bits with a 4:2:2 color sampling. It also supports XAVC S-I and XAVC HS formats.</p> <p>Sony also makes post-production easier with various color profiles and LUT support. Features like auto framing, active mode image stabilization, breathing compensation, and AF assist make the Alpha 7C II a preferred choice for hybrid videographers.</p> <h3>Intuitive Handling</h3> <p>Following the popularity of touch controls introduced with the ZV-E1, the Alpha 7C II incorporates an intuitive user interface reminiscent of smartphone simplicity. Besides touch shooting, focusing, and tracking, you can also navigate the menu with a simple touch.</p> <p>Sony has also included an enhanced tilt screen, an XGA OLED viewfinder, and an additional front dial for a seamless user experience. Its compact design, improved grip, and resistance to dust and moisture make this device the ideal choice for photographers on the go.</p> <h3>Stay Connected</h3> <p>The Alpha 7C II offers multiple options to connect, create, and share your content. In terms of wireless connections, it integrates Wi-Fi and Bluetooth. It is compatible with the Creator's Cloud platform for collaborative production, file transfers, and remote control.</p> <p>Among the wired connections, there is a USB-C port, a micro HDMI port, a 3.5mm jack, and a multi-interface shoe for simplified connectivity with various accessories.</p> <h2> </h2> <h2>What is the difference between the Sony Alpha 7C and the Alpha 7CII?</h2> <p>The Alpha 7CII is a next-generation camera offering significant upgrades, reflecting the best of Sony's technology. While the Alpha 7C was equipped with a 24.2 MP sensor and a BIONZ X processor, the Alpha 7CII features a 33 MP sensor and an enhanced BIONZ XR processor.</p> <p>The Alpha 7CII also benefits from an increased stabilizer advantage, moving from 5.0 stops to 7.0 stops, AI-based subject detection, an expanded range of video features, and improved ergonomics.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-4.png" alt="Sony alpha a7C II photo" width="900" height="600" /></p> <h2><strong>Sony A7C II vs Sony A7C</strong></h2> <p>The new Sony A7C II showcases significant improvements over the original A7C in key areas such as resolution, processing power, autofocus, and video capabilities. It features a superior 33MP sensor, compared to the previous A7C's 24MP sensor, delivering more detailed images and larger print capabilities. The A7C II also integrates a faster BIONZ XR processor and a dedicated AI unit for advanced subject tracking and recognition, surpassing the earlier model. The autofocus is enhanced with 759 phase-detection points and reliable eye and subject tracking for both humans and animals.</p> <p>In terms of video, the A7C II offers oversampled 4K 30p, 4K 60p in Super 35mm, and 1080p slow motion at 120fps, outclassing the A7C's 4K 30p. With these improvements in image quality, performance, and intelligent features, the A7C II presents marked advancements in both photo and video over its predecessor. However, it still retains the same compact, lightweight, and weather-resistant body, ideal for versatile videographers and photographers on the move.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A7CR</strong></h2> <p>The Sony A7C II and <a title="Discover the Sony A7CR" href="https://www.mczdirect.com/gb/sony-a7cr/-sony-a7cr-body-black--11949.html"><strong>A7CR</strong></a> are two powerful and compact options among Sony's growing lineup of full-frame mirrorless cameras. The A7C II delivers optimal resolution with its 33MP sensor, whereas the A7CR stands out with a more robust 61MP sensor. The latter is particularly advantageous for demanding applications like landscape, architecture, or product photography where detail precision is paramount.</p> <p>Both models benefit from 5-axis stabilization, fast BIONZ XR processors, and dedicated AI tracking. In terms of ergonomics, the A7CR adopts the intuitive touch interface first introduced on the A7C II. The A7CR also has a slight edge in speed with 8fps continuous shooting versus the A7C II's 10fps.</p> <p>Their video capabilities are very similar, offering 4K at 60fps for both models. However, the A7CR differentiates itself with a redesigned grip and design optimized for portability. For photographers seeking exceptional image quality in a very compact form, both cameras impress, with the A7CR leaning more towards maximum photo resolution.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A7IV</strong></h2> <p>Both the Sony A7C II and Sony A7IV are full-frame mirrorless cameras, but they cater to distinct needs. The A7C II features a 33MP sensor, 7-axis image stabilization, and a compact design, making it perfect for leisure or travel photography. It also supports 4K video at 60fps.</p> <p>On the other hand, the A7IV is typically more robust and geared towards professionals, offering advanced features often at a higher price point. Both have comprehensive autofocus systems, but the A7C II boasts 759 focus points, unlike the A7IV. Your choice between the two will likely hinge on your specific requirements: the A7C II for its portability and the A7IV for professional use.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A6700</strong></h2> <p>The full-frame Sony A7C II and the APS-C format <a title="Discover the Sony A6700" href="https://www.mczdirect.com/gb/sony-alpha-6700/-sony-alpha-6700-body--11611.html"><strong>Sony A6700</strong></a> are two compact and potent options from Sony's mirrorless lineup. The A7C II offers peak resolution with a 33MP sensor, while the A6700 features a 26MP APS-C sensor capable of delivering oversampled 4K 60p video. Both models benefit from the fast BIONZ XR processors, but the alpha A7C II stands out with a dedicated AI processor for advanced real-time eye, face, and body tracking.</p> <p>The A6700 offers 5-axis stabilization and slightly faster burst shooting at 11 frames per second, compared to the A7C II's 10fps. In summary, both cameras deliver professional-grade performance and features in compact, weather-sealed bodies, perfect for versatile photographers and videographers. The A7C II leans more towards high-resolution shots while the A6700 stands out for its high-speed stabilized shooting and 4K video capabilities.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-5.png" alt="Sony alpha 7c II photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II REVIEW</strong></h2> <p>There's never been a more opportune time to delve into visual storytelling thanks to devices like the Sony A7C II. This model offers content creators advanced hybrid capabilities. It incorporates the technology of Sony's high-end devices within a compact, portable body, benefiting from both internal and aesthetic enhancements.</p> <p>A high-resolution 33MP CMOS sensor is paired with Sony's swift BIONZ XR processor, and these key components are bolstered by the now renowned AI processor, managing subject recognition and AF tracking. These combinations unlock new possibilities in photography and video, delivering faster overall performance, improved image quality, and optimized autofocus.</p> <p>This black version of the A7C II is joined by a silver variant, as well as a new ultra-high-resolution A7CR in both black and silver. The choice between these models will depend on your content style: the R version leans more towards photography, while the standard A7R II is a thoroughbred hybrid camera, excelling in both video and photography.</p> <p>Turning back to the Sony A7C II, it provides much more than just technological advancements. Many new features await discovery, aiding in the creation of compelling content, such as enhanced 5-axis stabilization and software functionalities like automatic framing, active stabilization, and breathing compensation, to name just a few.</p> <p>All these enhancements and many more make this device a comprehensive and high-performing camera, ready to elevate your content and open new horizons for your visual narratives.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-6.png" alt="Alpha a7c II exemple photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II FAQ</strong></h2> <h3>Does the Sony A7C II have image stabilization?</h3> <p>Yes, the A7C II is equipped with 5-axis image stabilization that offers up to 7 stops of compensation for sharp handheld shots.</p> <h3>What are the video capabilities of the A7C II?</h3> <p>The A7C II can shoot in 4K up to 30 fps with full pixel readout in Super 35mm format. It is also capable of recording videos in Full HD at rates up to 120 fps for smooth slow motion.</p> <h3>How does the autofocus system of the A7C II perform?</h3> <p>With 759 phase-detection AF points covering 94% of the image area, the A7C II offers excellent autofocus capabilities. It also has advanced subject tracking powered by AI.</p> <h3>What battery life can I expect from the Alpha A7C II?</h3> <p>Sony rates the battery life of the A7C II at about 540 shots using the rear LCD and 440 shots with the EVF, based on CIPA standards. These figures may vary depending on shooting conditions.</p> <h3>Does the A7C II have a fully articulating rear screen?</h3> <p>Yes, the A7C II's 3-inch touchscreen LCD is fully articulating, allowing for flexible viewing angles during shooting or playback.</p> <h3>Is the A7C II weather-sealed?</h3> <p>Yes, its magnesium alloy body is dust and moisture-resistant, making the A7C II suitable for outdoor use in various conditions.</p> <h3>How does the A7C II connect to smartphones or computers?</h3> <p>The A7C II features WiFi, Bluetooth, and USB-C connectivity for wireless or wired image transfer and remote control functions.</p> <h3>What types of memory cards are compatible with the A7C II?</h3> <p>The A7C II has a slot for UHS-II SD card compatible with SD, SDHC, SDXC, Memory Stick PRO Duo, and Memory Stick PRO-HG Duo cards.</p> <h3>Is the A7C II full-frame?</h3> <p>Yes, the A7C II features a full-frame sensor, not an APS-C, offering high resolution with shallow depth of field capabilities.</p> <h3>How compact is the Sony A7C II?</h3> <p>The A7C II weighs only 509g and has dimensions of 124 x 71 x 60mm, making it very compact and lightweight for a full-frame camera. It's easy to carry.</p> <h3>Is the Sony A7C II worth the purchase?</h3> <p>With its versatile hybrid features, exceptional image quality, and compact design, the A7C II offers great value for enthusiasts and professionals looking for advanced capabilities in a portable body.</p> <h3>How much does the Sony A7C II cost?</h3> <p>Prices may vary based on availability, but the A7C II body should be available at the best prices on our website. Kits including lenses may cost more.</p> <h3>What is the resolution of the Sony A7C II?</h3> <p>The A7C II is equipped with a 33-megapixel full-frame sensor, delivering high-resolution images.</p> <h3>How many frames per second can the Sony A7C II shoot?</h3> <p>The A7C II can shoot bursts of up to 10 fps with autofocus and auto exposure enabled, making it ideal for action shots.</p> <p> </p>

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<p>After 5 years of service, the <strong>Sony Alpha 7S III (A7S III)</strong> full-frame mirrorless camera takes the place of its predecessor. It specializes in video and strives to make a name for itself in this field by offering 4K UHD at 120 fps and a novel viewfinder.</p> <p>The Alpha 7S II (A7S II) blew out its fifth candle before being replaced by the Alpha 7S III (A7S III). Anonymous sources finally got it right by announcing the renewal of Sony's dedicated video camera, after several rumors and quite a few false ones. The Alpha 7S III (A7S III) comes with features that were introduced in the <a title="Discover the Sony A7R IV" href="https://www.mczdirect.com/gb/sony-alpha-7r-iv/-sony-alpha-7r-iv-body-2-years-warranty--5293.html"><strong>A7R IV</strong></a> in 2019.</p> <p>The <strong>Sony Alpha 7S III (A7S III)</strong> improves on the original without going overboard. While Sony claims to have "changed everything" from the processor to the sensor, many elements are comparable. The 12.1-megapixel full-frame sensor is still there, as is a maximum ISO 409,600 for stills.4K UHD is now the standard recording format, and 8K is off the table.</p> <p>Sony is skipping high definition, unlike Canon, which now offers 8K with its new 24x36 hybrid, the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>EOS R5</strong></a>. In the fall of 2019, it was Panasonic that offered a Lumix S1H in 35mm format. The latter's sensor can reach 6K thanks to its huge cooling system, which faces demanding productions despite its 35mm format.</p> <p>Sony, on the other hand, is launching the Alpha 7S III (A7s III) in an aggressive frame with no intention of stopping. If the definition of the sensor is restricted, Sony claims several advantages in return.</p> <p>The A7S III uses the Sony VG-C4EM grip dedicated to <a title="Discover the Sony A1" href="https://www.mczdirect.com/gb/sony-a1/-sony-a1--8286.html"><strong>Sony A1 (A1)</strong></a>, <a title="Discover the Sony A7 IV" href="https://www.mczdirect.com/gb/sony-a7-iv/-sony-a7-iv-mirrorless-camera--9703.html"><strong>A7 IV (A7IV)</strong></a>, A7R IV (A7RIV) and <a title="Discover the Sony A9 II" href="https://www.mczdirect.com/gb/sony-alpha-9-ii/-sony-alpha-a9-ii-body-2-years-warranty--5760.html"><strong>A9 II (A9II)</strong></a> mirrorless cameras. The grip can accept one or two NP-FZ100 batteries and also acts as a battery charger when connected to the camera via the body's USB port.</p> <p>Noise and low-light handling should be excellent; due to the increased pixel readout speed, rolling shutter is limited.</p> <p>Also, with <strong>4K UHD resolution</strong> reaching 600 Mbps or 120 frames per second, eye and face tracking autofocus is included. Sony also has another ace up its sleeve: a 9.44 million-dot electronic viewfinder !</p> <h2><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-echantillon.jpg" alt="Photo test with the Sony A7S III" width="900" height="600" /></h2> <p> </p> <h2 class="p1"><strong>WHAT ARE THE MAIN FEATURES OF THE SONY A7S III HYBRID CAMERA?</strong></h2> <p>The <strong>Sony A7S III</strong> is a high-end mirrorless camera that offers many advanced features and capabilities in a compact, lightweight body. Among the A7S III's top features, here are the top 10:</p> <ul style="list-style-type:circle;"> <li>Beautiful 4K video at 120p in 10-bit 4:2:2 internal for unlimited creative possibilities without overheating.</li> <li>Premium image quality with native ISO 80-102,400, expandable to ISO 40-409,600, for optimal low-light performance when shooting video or stills.</li> <li>Increased dynamic range of 15+ stops, bringing out details even in high contrast scenes.</li> <li>The all-new 12.1MP full-frame back-illuminated Exmor R sensor is combined with the powerful BIONZ XR image processor for exceptional performance and speed.</li> <li>Faster, more accurate video autofocus with Hybrid AF, featuring 759 phase-detection AF points, 92% coverage and enhanced real-time eye AF.</li> <li>New XAVC-HS (H.265) and XAVC-S-I (All-I) codecs, 16-bit RAW data output, S-Log profile.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with new active mode.</li> <li>New touch menu system, variable angle display and 9.44 million dot OLED Tru Finder.</li> <li>Dual card slot compatible with high speed CFexpress Type A/ UHS-II card.</li> <li>Improved connectivity with 5GHZ wifi connection and full-size HDMI port.</li> </ul> <p>The new Sony Alpha 7S III is a lightweight camera that goes beyond expectations. The imaging strengths are supported by a few changes in the physical design, including an LCD screen with a side-aperture joint for better image quality as well as an impressive 9.44m dot OLED electronic viewfinder!</p> <p>Not only does this camera have two slots to store your files on CFexpress Type A or SD UHS II memory cards, but it also promotes heat dissipation so you can shoot continuously without worrying about slow performance due to slow storage speeds, as other models can experience before their buffer fills up completely.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-de-photo.jpg" alt="Portrait photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY A7S III MIRRORLESS CAMERA:</strong></h2> <ul> <li>Stunning 4K video at 120p in 4:2:2 10-bit for <strong>unlimited creative possibilities</strong> without overheating.</li> <li>Outstanding image quality with native ISO 80-102,400, expandable to ISO 40-409,600 for optimal low-light performance.</li> <li>The all-new Exmor R sensor, combined with the powerful BIONZ XR image processor, delivers exceptional performance and speed.</li> <li>More precise autofocus in both stills and video with 759 phase-detection AF points to capture every movement.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with a new active mode for crisp videos and photos.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-photo.jpg" alt="Food photography with the Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>12.1 MP EXMOR RS BSI CMOS SENSOR AND BIONZ XR IMAGE PROCESSOR</strong></h2> <p>Sony has introduced its latest full frame mirrorless camera, the Sony alpha 7s III. With an impressive 12MP sensor and a redesigned Exmor RS back-illuminated design for improved clarity and noise reduction at high sensitivities up to ISO 102400, this new model is sure to be another hit from one of Japan's electronics leaders!</p> <p>The Sony A7S III ( A7S3 ) is an <strong>incredible camera</strong> that will take your photography to the next level.</p> <p>Not only does it have a faster sensor than its predecessor, but with improved BIONZ XR processing power and a reduced rolling shutter of 3x or 8x faster to turn information into images - this Sony body can shoot at 10 fps continuously for 1000 uncompressed raw files.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-essai-photo.jpg" alt="Example of a photo taken with the Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>4K 120P UHD VIDEO, 10-BIT 4:2:2 INTERNAL RECORDING ON THE SONY ALPHA 7S III</strong></h2> <p>Filming in 4K UHD with frame rates up to 120p is possible and easy.</p> <p>You can also record using full 1:1 pixel playback with no binning, as well as 10-bit sampling for even more tonality on your recordings or flexibility in post-production when shooting externally via the HDMI A port in 16-bit raw HQ video quality.</p> <p>The <strong>Sony Alpha 7S3</strong> is a mirrorless camera that offers both high quality and low bit rate coding. The first codec developed for this model was XAVC SS, which uses HEVC/H.265 to retain more detail at smaller sizes while providing good performance when shooting video at bit rates up to 600 Mb/s!</p> <p>In addition, two other types have been created: One, XavcHS, is an intra-frame format capable of capturing amazing footage even on low-power devices; the other, called S-I, works best with higher capacity storage media such as SSDs or hard drives.</p> <p>Sony's new A7S III ( A7S3 ) is an incredible mirrorless camera that shoots at 120 frames per second (fps) and offers 4x slow motion video recording capabilities.</p> <p>This means you can record high-quality, slow-motion footage of your favorite moment with friends or family, then edit it in 30p at incredible speeds!</p> <p>Also, if there are gaps between moments when capturing things on the fly, such as driving through a beautiful landscape, this option gives us enough time to not miss anything by cutting what was being recorded just before something naturally happens without any interruption to the shoot, allowing for smoother cuts when putting a piece together after editing.</p> <p>The Sony 7 S III is a mirrorless camera that can record in the <strong>highest quality video format</strong>, 4K. It also has <strong>no time limit for recording</strong> and will never shut down while you're working on a long project, nor will it take note of any overheating!</p> <p>The Sony Alpha 7S3 is a reasonably priced, customizable digital <strong>camera for professionals</strong> who want to take their digital photography to the next level.</p> <p>With extensive controls for color, gamma levels as well as black level, this camera gives users the flexibility they need when it comes to capturing footage on set or in nature without compromising quality!</p> <p>S-Cinetone offers healthy skin tones with distinct colors that match those seen on professional film cameras like VENICE.</p> <p>So you can be sure your work will always look hot - even if it's being filmed by someone else's pointy object.</p> <p>The new Sony Alpha 7S III is the best camera in the Sony lineup.</p> <p>It offers a color profile that produces natural midtones and soft colors. It also has well controlled highlights so you can enjoy all that S-Log2 gives to your video signal while being able to produce high quality footage even after post production with REC709 or Log C gamma curves if needed.</p> <p>The Sony A7S III is the world's most advanced video production camera. It gives professional filmmakers and photographers the tools to produce movies that were previously impossible.</p> <p>This revolutionary Sony alpha body can record in the traditional Log Gamma (HLG) format as well as in the BT2020 color space that offers an extended dynamic range of over 15 stops to capture every detail from dark shadows to highlights without any skips or gaps, thanks to its wide 6-axis stabilization system that gives you true cinematic videography capabilities, even when you're mounting telescopes !</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-photo-echantillon.jpg" alt="Photoshoot with the Sony A7S III mirrorless camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>FAST MIRRORLESS AF SYSTEM</strong></h2> <p>The Sony Alpha 7S3 is the latest and greatest mirrorless camera from Japan's favorite brand. Featuring a fast Hyper-Z AF system, this Sony alpha body has 759 phase detection points that can focus on anything in less than 2 seconds with incredible accuracy, even if you're shooting video or stills using up to 6 EV of sensitivity.</p> <p>The Sony A7S III is a camera that can track moving subjects and has AI-based tracking, making it perfect for action photography.</p> <p>It also features real-time eye autofocus, so you don't have to worry about missing the shot when shooting portraits of humans or animals.</p> <p>The Sony Alpha A7S III is a game changer for anyone looking to take their photography to the next level.</p> <p>This full-frame mirrorless camera features an incredible sensor and the latest technologies that will allow you to focus faster and easier than ever.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-essai.jpg" alt="Photo test with the Sony alpha 7S 3" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>5-AXIS STEADYSHOT INSIDE IMAGE STABILIZATION IN SONY MIRRORLESS CAMERAS</strong></h2> <p>The Sony A7S III is an impressive camera! It has a 5.5-stage stabilization system, which allows you to take pictures without worrying about them being blurred due to shaking and to shoot handheld photos or videos using suitable lenses, such as telephoto lenses for wildlife photography.</p> <p>The Sony A7SIII ( A7S3 ) offers a variety of features that make this camera perfect for any photographer. You can use it to <strong>shoot landscapes</strong>, macros, and high-magnification events, such as concerts or wildlife photos, without worrying about stability issues, especially because you can always rely on the 5-axis, even when using third-party lenses with built-in stabilization features.</p> <p>The Sony A7S III is the latest in a line of <strong>high-quality professional cameras</strong>. It features an active IS mode that allows for even smoother footage right out of the box, with additional stabilization methods for videographers who need it most!</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-7-s-III-photo-essai.jpg" alt="Sony A7S III test foodphotography" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY BODY DESIGN AND CONNECTIVITY</strong></h2> <p>The Sony Alpha 7S III (A7SIII) is a camera with an impressive Tru-Finder QXGA OLED viewfinder with a high resolution of 9.44 million dots and 0.9x magnification for exceptionally clear, crisp eye-level viewing from anywhere in the frame, anytime!</p> <p>This viewfinder also features dedicated high-quality 120 fps settings to make it easy to render motion for both you and the captured images, thanks to its physical design.</p> <p>Its long 25mm eyepieces offer a 41° angle of view, giving it a wider perspective while providing clearer images than most traditional cameras today, without sacrificing too much detail or clarity when zooming in on particular areas of each shot, which is especially great if they're right next to each other.</p> <p>The Sony 7 S III is a camera specifically designed for videographers, with features that make it easy and comfortable to use for self-recording.</p> <p>The side-opening LCD screen allows you to work high or low without having to let go of the wheel when working on location; it also has a front-facing hinged position, perfect for vlogging or other self-recording needs!</p> <p>This touchscreen feature makes navigating settings very intuitive, so they are quickly accessible by touch, instead of fumbling around trying to figure out the menus in general terms.</p> <p>The Sony A7SIII is one of the top cameras for those who still want to use cards. It has a dual CFexpress Type A or SD memory card slot and can be configured to suit your needs in terms of files saved, so you can have plenty of storage space without worrying about running out at any time!</p> <p>Like all good things, there are also drawbacks; remember that unless both slots were designed specifically for high-speed transfers (U HS II), only standard formats will work here - so make sure that's what matters most before you buy this baby ;)</p> <p>For those who like to get creative with their video shooting, the Sony Alpha 7S3 has a more intuitive menu system and improved features. For example, it's easier for you to set up different workflows or select settings that go perfectly with the video recording mode, but also with on-board photography!</p> <p>Sony's latest A7SIII is a beautifully designed camera that will last for years of shooting. Its magnesium alloy chassis provides rigidity, durability and stability while remaining lightweight thanks to improvements in its lens mount design. It also offers more comfort with a flexible grip at any angle.</p> <p>The Sony 7 S III is weather sealed to protect it from the rigors of harsh conditions. The battery cover and terminal covers are also sealed, ensuring that your camera can withstand whatever Mother Nature throws at it!</p> <p>The Sony Alpha 7S III ( A7S3 ) is a game changer in video production. It features high capacity NP-FZ100 rechargeable lithium-ion batteries that provide up to 510 shots and 80 minutes of recording time per charge, whether you're using the viewfinder or the rear LCD screen, making this camera perfect for any type of shooting!</p> <p>The Sony 7 S III mirrorless feature a full-size HDMI port, which is ideal for connecting to external recorders.</p> <p>The Sony A7S 3 is a camera with 3.5mm external headphone and microphone ports, which allows for better control of audio recording when using compatible equipment such as wireless headsets or shotgun mics.</p> <p>The Sony A7SIII from Sony is an excellent mirrorless digital camera for those who want the best of both worlds. It can be used with a shotgun mic or an XLR input mic, and it offers clearer recording sound because it sends digital signals instead of analog.</p> <p>The Sony Alpha 7S III is a camera with built-in Wi-Fi, which allows you to connect wirelessly and share images directly from the camera. This feature also allows you to remotely control your shots, which is perfect when you want instant review.</p> <p>The Sony A7S III mirrorless camera offer three different connectivity options, including two USB Type-C ports that can be paired with an optional Ethernet wired LAN adapter for 1000BASE-T speed Internet access or remote shooting.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-essai.jpg" alt="Shooting with the new Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ON THE SONY A7S III CAMERA</strong></h2> <p>The Sony a7S III is the <strong>ultimate professional video camera</strong>. It is packed with features and its performance has been designed to meet your needs as an aspiring videographer or photographer looking for the latest technology in this field.</p> <p>The Sony A7S III is a complete camera, perfect for professional content creators. The body has been ergonomically designed with a better grip, a fully articulated LCD screen and waterproofing capabilities to provide you with high quality images or videos, no matter what type of production!</p> <p>With the addition of color profiles as well as new sensor and processor components included in this hybrid tool, there's not much else to do when you have access to these tools at your disposal, giving users total control over their final product without sacrificing anything along the way.</p> <p>The new Sony Alpha 7S III is an impressive mirrorless digital camera with a long list of upgrades.</p> <p>Users can enjoy faster data recording, better image stability and CF Express card compatibility thanks to its many renovations.</p> <p>With the Sony A7 S III, you can enjoy smoother videos and sharper images thanks to the sensor shift technology and anti-shake stabilization.</p> <p>This Sony camera also features intelligent active video cropping to bring your content into focus no matter where it is on the screen.</p> <p>The Sony A7S III is a camera designed <strong>for professional content creators</strong> looking to get the most out of their skills. It features 759 phase detection AF points with 90% coverage, Eye autofocus that can track humans or animals, and real-time video tracking, making it easier than ever to focus while shooting!</p> <p>Whether you're an enthusiast trying to capture something on film through creativity alone - or someone at the top of their game wanting nothing more than perfection in every image captured - we know this latest advancement will be a new love when used professionally.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-exemple.jpg" alt="example of photoshoot with Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>IS THE SONY ALPHA 7S III A PROFESSIONAL CAMERA?</strong></h2> <p>The Sony a7S III is a full frame mirrorless camera that was released in July 2020. The camera is aimed at professional photographers and videographers who need a high quality camera for stills and video.</p> <p>The a7S III has a 12.1-megapixel sensor and can record 4K video at up to 120 frames per second. It also has 5-axis image stabilization and an extended ISO range of 100 to 102400.</p> <p>In terms of build quality, the a7S III is made of magnesium alloy and is weather sealed to protect it from dust and moisture. The camera also has a large, high-resolution touchscreen and two SD card slots.</p> <p>Overall, the Sony a7S III is a great choice for professional photographers and videographers who need a high-quality camera and camcorder.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s3-exemple-phto.jpg" alt="Macro photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHICH BATTERY GRIP WORKS WITH THE SONY A7S III?</strong></h2> <p>The Sony VG-C4EM vertical grip is an optional accessory that can be added to the Sony A7S III camera.</p> <p>It allows for more comfortable shooting in a vertical orientation and also provides an additional battery, increasing the camera's shooting performance.</p> <p>The grip is made of durable magnesium alloy and is resistant to dust and moisture, making it ideal for use in harsh environments. It also features a built-in shutter release, AF-ON button, AE lock button and multi-selector joystick for easy operation.</p> <p>With its rugged construction and convenient controls, the Sony VG-C4EM vertical grip is an ideal choice for photographers who want to get the most out of their Sony A7S III camera.</p> <p class="p1"><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s-3-exemple-phto.jpg" alt="Photo shoot with the Sony alpha 7S III" width="900" height="600" /></p> <p class="p1"> </p> <h2 class="p1"><strong>HOW LONG CAN IT FILM?</strong></h2> <p>The Sony A7s III is a powerful and versatile digital camera that offers many features to amateur and professional photographers.</p> <p>One of the most impressive features of the A7s III is its video recording capability. With no limit on recording time, the A7s III allows users to capture high-quality video footage for an unlimited amount of time.</p> <p>This makes it an ideal camera for event photographers and videographers who need to capture long-lasting events, such as weddings or concerts.</p> <p>In addition, the A7s III's 4K video resolution ensures that users will be able to produce high-quality video that can be enjoyed on a variety of devices.</p> <p>Whether you're a professional videographer or an amateur photographer, the Sony A7s III is a great choice for anyone who wants to capture beautiful video.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s3-exemple-photo.jpg" alt="Wildlife photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WILL BE THE PERFORMANCES OF THIS DEVICE IN ASTROPHOTOGRAPHY?</strong></h2> <p>The Sony A7SIII is an excellent choice for astrophotography thanks to its exceptional low-light performance.</p> <p>With its 12.1 megapixel sensor, it is capable of capturing a large amount of detail and producing stunning images.</p> <p>However, due to its lower megapixel count, users may feel limited to smaller prints or reduced results when cropping.</p> <p>Ultimately, it all depends on how you shoot and what you want the end result to be.</p> <p>For example, if you want to make large prints or crop your photos, you might consider a camera with a higher megapixel count.</p> <p>On the other hand, if you're content with small prints or don't plan to crop your images, the Sony A7SIII will produce stunning results that you'll be proud to display.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s3-essai-photo.jpg" alt="Sony a7S III rear view" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>HOW DOES THIS CAMERA'S LOW-LIGHT PERFORMANCE COMPARE TO THE A6600 AND A7III?</strong></h2> <p>Low light photography has always been a bit of a challenge, but with the advent of new technologies, it has become easier to achieve excellent results even in very low light conditions.</p> <p>The Sony A7S III is a camera specifically designed for low light photography, and it excels in this area thanks to its large photosites and low pixel count.</p> <p>In fact, the larger pixels and lower signal-to-noise ratio allow the A7S III to capture more detail in low-light scenarios than other cameras.</p> <p>This makes it an ideal choice for photographers who want to be able to shoot in any lighting condition.</p> <p>Whether you're shooting a wedding in a dimly lit church or trying to capture the night sky, the A7S III will help you get the best results possible.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7-s-3-essai-photo.jpg" alt="Sony alpha 7S III, view of the control buttons" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>3 REASONS TO BUY THE SONY A7S III CAMERA</strong></h2> <p>The Sony Alpha 7S III is a professional mirrorless camera that offers excellent image quality, 4K video recording and fast autofocus. It's one of the most popular cameras on the market, and it's easy to see why. Here are three reasons to buy the Sony A7S III camera:</p> <p>1. Image Quality. The Sony A7S III produces stunning images, thanks to its full-frame sensor and advanced image processing.</p> <p>2. 4K video recording. The Sony A7S III can record 4K video at up to 60 frames per second for smooth, detailed footage.</p> <p>3. Fast autofocus. The Sony A7S III features advanced autofocus technology that makes it easy to track moving subjects.</p> <p>If you're looking for a high-end camera with excellent image quality, 4K video recording and fast autofocus, the Sony A7S III is a great option.</p>

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<p>The Alpha 7 III (A7 III) is being replaced by the Alpha 7 IV (A7 IV) after more than 3 years of outstanding and trustworthy performance. Among the changes, the sensor has been upgraded, while several photo and video capabilities have been improved.</p> <p>Photographers have been waiting for this camera (photo video) for a long time, and it is finally here. The Sony Alpha 7 IV (A7 IV) is the long-awaited sequel to the popular Sony Alpha 7 III and features an updated spec sheet.</p> <p>On the program: a dual Bionz XR processor, a new 33 megapixel sensor, a revamped autofocus module with artificial intelligence, and a strengthened video component with 4:2:2 10-bit internal recording</p> <p>The competition is readying its weapons in the opposite corner, where the Alpha 7 IV (A7 IV) and the opposition are battling it out.</p> <p>The <a title="Discover the Canon EOS R6" href="https://www.mczdirect.com/gb/canon-eos-r6/-canon-eos-r6-body-2-years-warranty--6396.html"><strong>EOS R6</strong></a> is an example at Canon, while Nikon has introduced the <a title="Discover the Nikon Z6 II" href="https://www.mczdirect.com/gb/nikon-z-6ii/-nikon-z6-ii-body--8281.html"><strong>Z6 II</strong></a> and the Z6 first. Panasonic's Lumix S1 and Lumix S5 are also strong prospects.</p> <p>It is difficult to find a direct equivalent of the Alpha 7 IV (A7 IV) among small APS-C or micro 4/3 sensors.</p> <p>However, we can mention the Fujifilm XT4, the Olympus OMD EM1 Mark III or the Lumix GH6 as alternatives.</p> <p>The Sony a7 IV digital camera sets the standard for modern <strong>full frame cameras</strong>.</p> <p>Its superb 33MP still image quality, 4K 60p video capture, improved ergonomics and lightning-fast sharing features make it <strong>ideal for today's photographers and filmmakers</strong>.</p> <p>With a focus on versatility and performance, the Sony a7 IV is sure to impress anyone who picks it up.</p> <p>Sony has once again raised the bar for what a full-frame camera can be, and the Sony a7 IV is sure to be a hit with professionals and enthusiasts alike.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a-7-iv-photo-exemple.jpg" alt="Photo test with the Sony A7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>INTRODUCING THE SONY A7 IV: A NEW STANDARD IN FULL-FRAME CAMERAS</strong></h2> <p>Sony has just announced the latest addition to its Sony a7 line of full-frame cameras, the Sony a7 IV.</p> <p>The Sony a7 4 is a major evolution of its predecessor, the Sony a7 III, and sets a new standard for full frame cameras.</p> <p>The Sony alpha7 IV is packed with features that serious photographers will love, including a new 33-megapixel sensor, in-body 5-axis stabilization, 4K video recording, and more.</p> <p>With its fast autofocus system and powerful image processing capabilities, the Sony a7 IV is sure to appeal to professional photographers and enthusiasts alike.</p> <p>Sony has once again raised the bar for what a full-frame camera can be.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a7-iv-photo-exemple.jpg" alt="sony a7iv photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: VERSATILE AND POWERFUL</strong></h2> <p>The Sony a7 4 is a versatile and <strong>powerful full-frame camera</strong> that will appeal to a wide range of photographers.</p> <p>With its new 33 megapixel sensor, built-in 5-axis stabilization, 4K video recording and fast autofocus system, the Sony a7 IV is capable of capturing stunning photos and videos.</p> <p>Whether you're a professional photographer or an enthusiastic amateur, the Sony alpha7 IV is sure to impress.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a-7-4-photo-exemple.jpg" alt="example of photo taken with the Sony alpha 7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: A STEP FORWARD FROM THE SONY A7 III</strong></h2> <p>Sony's a7 IV is the latest revision of its popular a7 mirrorless camera line.</p> <p>The a7 4 features several improvements over its predecessor, the a7 III, including a new sensor design, an updated autofocus system and 4K video recording.</p> <p>Perhaps the most significant change is the new sensor design, which Sony says improves image quality and low-light performance.</p> <p>The updated autofocus system includes eye tracking for stills and video, as well as improved subject tracking.4K video recording is now available at up to 60 frames per second, with full-frame oversampling for better image quality.</p> <p>Sony has also included HLG (hybrid log gamma) support for HDR video playback on compatible TVs.</p> <p>Overall, the Sony a7 IV is a minor but significant upgrade over the previous model and should appeal to anyone looking for a <strong>high-quality mirrorless camera</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-alpha-7-4-photo-exemple.jpg" alt="Sony A7 IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: PERFECT FOR PROFESSIONAL PHOTOGRAPHERS</strong></h2> <p>The Sony A7 IV is a high-end camera that is <strong>perfect for professional photographers</strong>.</p> <p>It has a full-frame sensor, which makes it ideal for capturing detailed images. The camera also has 4K video recording capabilities, making it perfect for filmmakers.</p> <p>In addition, the Sony Alpha7 IV features a 5-axis image stabilization system, which helps reduce blur and shake when shooting video or taking photos.</p> <p>The Sony A7 4 is a great camera for anyone who wants <strong>to take stunning photos</strong> or videos.</p> <p>It's well worth the price and will take your photography to the next level.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-alpha-7-4-photo-exemple.jpg" alt="Sony a7iv photography example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: AN EXCELLENT CHOICE FOR ENTHUSIASTS</strong></h2> <p>The Sony a7 IV is an excellent choice for photography enthusiasts.</p> <p>It is a full-frame camera with 33 megapixel resolution and Sony's latest generation BIONZ X image processor.</p> <p>The camera also features 5-axis in-camera stabilization, which is ideal for low-light photography and video shooting.</p> <p>Overall, the Sony a 7 IV is a great choice for enthusiasts who want a high-quality camera that can <strong>capture beautiful images and videos</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a-7-4-photo-exemple.jpg" alt="Sony alpha 7 IV photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV AGAINST THE COMPETITION</strong></h2> <p>Sony has included a few new features that distinguish the a7 IV from its predecessors, such as a variable angle LCD and a built-in intervalometer. But how does the a7 IV stack up against the competition?</p> <p>On paper, the a7 IV looks like a strong contender in the full-frame mirrorless camera market.</p> <p>However, it remains to be seen how it will perform in real world conditions. Sony's autofocus system is impressive, but it will have to contend with Canon's Dual Pixel CMOS AF and Nikon's Z6/Z7 mirrorless AF systems.</p> <p>The a7 4's 4K video capabilities are also impressive, but it will have to compete with the likes of the Panasonic GH6 and Sony a9 II if it is to be considered a top-tier video camera.</p> <p>And while the a7 IV's price is relatively high, it's still significantly cheaper than the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>Canon EOS R5</strong></a> and <a title="Discover the Nikon Z9" href="https://www.mczdirect.com/gb/nikon-z9/-nikon-z9-mirrorless-camera--9699.html"><strong>Nikon Z9</strong></a>.</p> <p>Only time will tell how the Sony alpha 7 4 will fare against its competitors, but there's no doubt that it's a <strong>powerful and versatile camera</strong> that has a lot to offer photographers and filmmakers.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7-4-photo-exemple.jpg" alt="Sony A7IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHY THE SONY A7 IV IS THE BEST FULL FRAME CAMERA ON THE MARKET?</strong></h2> <p>The Sony a7 IV is the <strong>best full-frame camera</strong> on the market for a number of reasons.</p> <p>First, it has an incredible autofocus system that can track subjects with ease.</p> <p>Second, it has 4K video capabilities, allowing you to capture stunning footage.</p> <p>Third, its low-light performance is superb, thanks to its large sensor and fast aperture lenses.</p> <p>Finally, it's extremely lightweight and portable, making it <strong>ideal for travel and street photography</strong>.</p> <p>In summary, the Sony alpha 7 4 is the best full-frame camera on the market thanks to its autofocus system, 4K video capabilities, low-light performance and portability.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7-iv-photo-exemple.jpg" alt="photo test Sony Alpha 7 4" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>10 REASONS TO LOVE THE SONY ALPHA 7 IV</strong></h2> <ol> <li>The A7IV delivers stunning photo and video quality.</li> <li>With 33 megapixels of resolution, the A7IV captures images with amazing precision.</li> <li>It's perfect for capturing fast-paced action with its excellent shooting speed.</li> <li>The A7IV's autofocus system is simply outstanding, ensuring that your photos are always sharp and in focus.</li> <li>The A7IV is a full-frame camera, which means it can use the entire image sensor area to produce high-quality images.</li> <li>It has a 5-axis image stabilization system, which helps reduce camera shake and blur.</li> <li>This camera has an impressive maximum recording capacity of 4K Ultra HD.</li> <li>The camera is compatible with a wide range of lenses, giving you plenty of options to choose from.</li> <li>This mirrorless camera is relatively light and compact for a full-frame camera, making it easy to carry with you.</li> <li>The Sony A7 4 is simply the best full-frame camera on the market, and it's sure to satisfy even the most demanding photographers.</li> </ol> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7iv-photo-exemple.jpg" alt="Sony A 7 IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY A7 IV</strong></h2> <ul> <li>Redesigned full-frame mirrorless camera with the latest Sony technology and a new body.</li> <li>Now includes a variable angle LCD, improved viewfinder, multi-digital interface shoe and advanced connectivity.</li> <li>Improved speed with real-time eye AF for humans, animals and birds, and uninterrupted shooting at 10 frames per second.</li> <li>Up to 4K/60p in Super35, 7K full frame 4K/30p upsampling and 10bit 4:2:2 with All-Intra H.265.</li> <li>Updated IBIS for up to 5.5 stops compensation and new AF assist with focus breathing compensation.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a7iv-photo-exemple.jpg" alt="Hybrid Sony a7 IV photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7 IV SENSOR AND PROCESSOR</strong></h2> <h3>33MP Exmor R BSI CMOS sensor</h3> <p>This new Sony Alpha 7 4 mirrorless camera produces high-quality images with a backlit design that's ideal for low-light conditions and excellent color rendition, as well as capturing crisp detail in all your photos.</p> <p>The Exmor R sensor offers a better dynamic range than most other sensors on the market today - it can often exceed 15 stops!</p> <p>This means you'll never have to worry about blown highlights or crushed shadows when shooting outdoors at night thanks to its ability to take advantage of dawn to dusk without any loss of image quality due to poor lighting conditions.</p> <p>It also allows you to store raw files at 10 bits per channel. You won't have to worry about anything happening while shooting; just save a JPG file instead.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a-7-iv-photo-exemple.jpg" alt="Sony a7 IV mirrorless camera example" width="900" height="600" /></p> <p> </p> <h3>BIONZ XR Processor</h3> <p>The new flagship-class BIONZ XR engine enables high-speed image processing for fast continuous shooting, 4K video recording and advanced AF tracking performance.</p> <p>The fast response time also helps reduce rolling shutter distortion with moving subjects so they look sharp in your photos or videos.</p> <p>The Sony A7 4 is a <strong>high-end camera</strong> that offers fast shooting speeds of up to 10 frames per second with mechanical or electronic shutters and AF/AE enabled.</p> <p>The buffer also allows for 828 consecutive uncompressed photos in raw and JPEG format with CFexpress Type A cards.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a-7iv-photo-exemple.jpg" alt="sony a7 IV mirrorless test" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7 IV VIDEO RECORDING</strong></h2> <h3>4K 60p 10-bit video recording</h3> <p>With the Sony Alpha 7 4, you can <strong>shoot in 4K UHD</strong> at 30 fps and still get high quality images.</p> <p>The sensor has an impressive number of pixels for this resolution, more than any other camera in the world!</p> <p>It also offers 10 bits per channel, which means your colors will never be dull or washed out; they'll be rich in detail, even when viewed up close.</p> <p>The new Sony A7IV is a camera to be reckoned with.</p> <p>Not only does it record in 4K, but its Super 35 sensor and upsampled capture area also offer UHD output at up to 60p 10-bit.</p> <p>The Sony A 7 IV is a mirrorless camera that <strong>can record for an unlimited amount of time</strong>, with no limit to the length of videos.</p> <p>It has improved heat dissipation structures, so you can shoot in 4K 60p 10 bit and still be pretty cool!</p> <p>The Sony Alpha 7 IV is a <strong>game changer in the world of professional video</strong>.</p> <p>The camera offers two different codecs to fit your workflow: XAVC, which uses HEVC/H.265 encoding for even higher quality and better motion analysis with lower bit rates of up to 600Mb per second; as well as XAVC S-I, an intra-frame format that offers consistent performance at lower resolutions like UHD 4K or 2160p120fps - whatever you need.</p> <p> </p> <h3>S-Cinetone, S-Log3, and other color and gamma controls</h3> <p>The Sony A7 IV is capable of delivering natural midtones and highlights that are well controlled. This color profile gives you healthy skin tones and soft colors.</p> <p>This excellent camera for amateurs and professionals supports Hybrids Log-Gamma, which allows you to <strong>produce HDR content</strong> directly from the camera with its wide color gamut capabilities.</p> <p>With S-Log3, you have the ability to shoot in 15+ stops of dynamic range with increased control over shadow and midtone calibration.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-alpha-7-4-photo-exemple.jpg" alt="Sony a7 IV photo quality" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7 IV: FAST MIRORLESS AF SYSTEM</strong></h2> <h3>Autofocus based on artificial intelligence</h3> <p>The Sony Alpha 7 IV camera is a great option for anyone looking to <strong>take their photography to the next level.</strong></p> <p>With its fast mirrorless AF system and -4 EV sensitivity range, you'll never have trouble getting the perfect shot, even if the scene is dimly lit!</p> <p>This fantastic piece of equipment can do wonders for video recording and still images, so be sure to get yours today before it sells out.</p> <p> </p> <h3>Real-time eye tracking and AF</h3> <p>The Sony A7 IV's AF system is fast, accurate and locks onto subjects. Whether it's face tracking or sharpness in video or stills, it will give you a good picture.</p> <p>The Sony Alpha 7 IV is a <strong>high-precision camera</strong> that can track subjects accurately in real time.</p> <p>The artificial intelligence system recognizes patterns and colors for increased accuracy, as well as tracking speed from afar with its significantly reduced distance requirements of 25 meters or less!</p> <p>The latest addition to Sony's Alpha series is true to its reputation as a game changer.</p> <p>The A7 IV was designed from the ground up with speed, stability and accuracy in mind. It will meet all your needs as an artist or professional photographer working on production projects where you need to be consistent on a wide variety of subjects at different distances.</p> <p> </p> <h3>AF during video recording and additional focus modes</h3> <p>The Sony A7 IV is <strong>ideal for capturing video of all types</strong>, including eye-catching shots that will make your subject stand out.</p> <p>With support for real-time autofocus while recording and powerful features like Face Detection, which tracks the eyes of a moving human or animal, this camera can't be beat!</p> <p>The Sony A7IV offers many options for focusing while recording.</p> <p>You can choose from seven-step AF transition speeds and five-step subject shift sensitivity settings that will let the camera do the heavy lifting while giving your fingers more control over exactly where they're pointed, which is especially useful if a person needs to have both eyes open or if distances vary considerably from close to far.</p> <p>The Sony Alpha 7 4 has a very interesting new feature, Focus Map. It's like peaking with a color overlay that shows you where something is in front of or behind your focus point depending on the aperture setting you choose.</p> <p>The Sony A7 4 is a camera that was <strong>designed for professionals</strong>. It has an AF Assist feature that allows you to easily switch between automatic or autofocus mode and manual focus control, if necessary, to adjust your shots when working on a set with multiple subjects at the same time - a quick way to shift selective attention between these different elements without having too much trouble yourself.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-alpha-7-iv-photo-exemple.jpg" alt="Sony a7 IV mirrorless camera photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7IV BODY DESIGN, CONNECTIVITY AND STREAMING</strong></h2> <h3>Viewfinder and LCD screen</h3> <p>The Sony A7 IV is an <strong>excellent camera</strong> that can shoot in standard 60 fps and 120 fps formats for smooth motion rendering.</p> <p>The Tru-Finder viewfinder has a higher resolution than its predecessor, allowing you to see things more clearly with 1/3 point per pixel accuracy on the screen.</p> <p>The Sony Alpha7 IV is perfect for vloggers, Instagram star influencers and other selfie needs thanks to its articulating screen that can be used either in a front-facing orientation or tilted up at high angles while shooting vertically on uneven surfaces.</p> <p>This LCD screen also makes it easy to work with touch capabilities as well as intuitive controls making navigating settings quick and easy.</p> <p> </p> <h3>Ports and Interface</h3> <p>The Sony A7 IV is a powerful camera that offers full-size HDMI ports for more reliable connections when working with external recorders.</p> <p>The Sony Alpha7 IV features a USB 3.2 Gen 2 Type-C port, which offers faster data transfer speeds than microUSB and can be used to charge the camera from your computer or power it via accessories while connected.</p> <p>Sony's latest camera, the A7IV, features a 3.5mm headphone port and an external microphone jack for better audio control.</p> <p>The new Sony A7 IV camera has a hot shoe that supports the optional ECM-B1M Shotgun Microphone or XLR-K3M adapter kit, which allows you to get clear audio recording by sending digital microphone signals to your camera.</p> <p>This mirrorless camera features a USB Type-C port that can be paired with three optional accessories. It offers TX 1000BASE connectivity, wireless remote shooting and FTP transfer, all of which are great for getting your work done in style.</p> <p> </p> <h3>5-axis SteadyShot INSIDE image stabilization</h3> <p>The Sony A7 IV is an amazing camera, especially for those who like to shoot video or stills and are looking to upgrade their gear.</p> <p>Not only does it feature the 5-axis SteadyShot INSIDE image stabilization system that helps eliminate any blur caused by shaking when taking photos.</p> <p>The latest Sony A7IV offers versatility for different types and styles of photography.</p> <p>Whether it's macro photography, high-magnification shots or wide-angle shots, the camera compensates for pitch (tilt) and yaw adjustments so your images are perfectly straight.</p> <p>It also has roll compensation, which is also useful for moving subjects.</p> <p>The new Sony A7 IV is the ultimate video camera, with more features than ever! For example, there are three different stabilization modes that can be used to remove any unwanted shaking.</p> <p>In addition, it comes with Sony's Active IS mode, which allows for even smoother footage straight out of the camera, without any further processing.</p> <p> </p> <h3>Advanced external flash control</h3> <p>The Sony A7 IV is an excellent camera for photographers who want to use flash to shoot fast-moving subjects.</p> <p>This is possible, thanks to the more advanced P-TTL (Programmed Trigger Lock) metering system and an updated flash control unit that reduces shutter lag between shots, as well as the use of AWB information from your settings to capture natural color tones without overexposing or underexposing light sources such as lights/burns, etc.</p> <p>This allows you to shoot faster because they are easy on both eyes when working at night.</p> <p> </p> <h3>Wireless Connectivity and Streaming</h3> <p>The all-new Sony A7 4 is a very powerful camera. This high-tech wonder is packed with all the features you need for your next photo shoot and more, including built-in Wi-Fi that allows for wireless or wired shooting without any hassle!</p> <p>The connectivity also allows you to control the camera remotely, which means you'll never again have an excuse for not taking the perfect shots when they're out of range like before.</p> <p>The Sony Alpha7 IV is a camera that can be controlled with your phone through Bluetooth. This means you'll never have a problem connecting it again.</p> <p>The Sony A7 IV is the perfect camera for people who want to improve their photography skills. It offers amazing features that will ensure you never lose your precious memories again, like Visual Story which automatically publishes photos and videos to online storage platforms so they are always accessible, no matter what!</p> <p>The new Sony A7 IV camera isn't just for taking pictures. If you have a compatible computer or mobile device, this stylish little camera can stream live video directly from the lens to your screen.</p> <p>This mirrorless camera is also a high-resolution camera that offers 4K 15p, FHD 60p/30fps and HD 30 fps shooting options. It also features the internal Creative Look feature with natural skin tones for attractive photo quality right out of the box!</p> <p>The Sony A7 4 is a high-end camera that supports UVC and AC for better image quality while streaming.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-alpha-7-IV-photo-exemple.jpg" alt="Sony A7IV photo test" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7 IV FEATURES</strong></h2> <ul> <li>New 33-megapixel full-frame back-illuminated Exmor R CMOS sensor</li> <li>Latest generation Bionz XR image processing engine</li> <li>Improved low-light performance and noise management with native ISO 100-51,200 (expandable to 204,800 for stills and 102,400)</li> <li>Improved 5.5-stop, 5-axis in-camera image stabilization system</li> <li>10 fps continuous shooting with AF/AE Tracking, now up to f/22</li> <li>Uninterrupted shooting with over 828 JPEG + RAW images</li> <li>Two card slots with 1x CFexpress Type A and SD UHS II</li> <li>759 AF points (94% coverage) with 30% improvement in AF-S speed</li> <li>Real-time eye-tracking AF for human/pet/bird</li> <li>Fully articulated 1.03 million-dot variable angle LCD touchscreen and new touch menu</li> <li>New dial with stills/film/rallies and fast motion</li> <li>Improved 3.69 million dot OLED viewfinder</li> <li>Improved grip</li> <li>Improved connectivity with multi-interface (MI) digital hot shoe, USB Type-C, 1000Base-T</li> <li>Ethernet, 5GHz WiFi and HDMI Type-A.</li> <li>Remote control and focus with the Imaging Edge application</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-hybride-sony-alpha-7-4-photo-exemple.jpg" alt="example of shooting with Sony A7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ON THE SONY ALPHA 7 IV</strong></h2> <p>The Sony A 7 IV camera is an upgrade to the previous model, and not just in name.</p> <p>The sensor has been updated with higher resolution and improved image quality, while also including handy video features never before seen on this type of camera, such as fast AF speeds or tracking modes for when you need them most!</p> <p>The new design offers significant changes that make it even easier to use than before - ideal if all those glorious pixels are what matter most to your workflow.</p> <p>The Sony Alpha 7 IV camera has been launched and it offers true mirrorless capabilities with 33 megapixels, fast high-buffered burst rates as well as 4K/60p video. Live streaming is now possible without any delay thanks to faster data transfer speeds.</p> <p>The Sony A7 IV is a camera that lets you capture the perfect image, no matter what type of content it will be used for. Whether you are a beginner or a professional, this camera has an abundance of features and capabilities that make the creative possibilities endless.</p> <p>The new Sony A7 IV camera is packed with features, but it also has a new design that will make you want to own one even more. </p>

SOA7IV14GMX5

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Description coming soon

SOA7III24105OSSSD256

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<p>The all-new <strong>Sony Alpha 7R V (A7R V)</strong> is a 24x36 camera that boasts a 61MP resolution. With this definition, the ergonomics have also been redesigned to include 8K video capabilities and improved autofocus tracking . The Sony A7R V will set a new precedent for studios around the world.</p> <p>Until the early 2020s, Sony was the only company marketing 35mm mirrorless. However, when other legacy manufacturers saw Sony's success in this market, they began to release their own products and compete with Sony.</p> <p>With the release of the Nikon Z7 and other Panasonic Lumix S1R, Sony then released the <a title="Discover the Sony A7R IV" href="https://www.mczdirect.com/gb/sony-alpha-7r-iv/-sony-alpha-7r-iv-body-2-years-warranty--5293.html" target="_blank" rel="noreferrer noopener">Alpha 7R IV (A7R IV)</a> with a 61MP sensor to compete. If Leica had entered the race with its SL2, and Canon with its <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html" target="_blank" rel="noreferrer noopener">EOS R5</a> in the meantime, or if Nikon was struggling with the <a title="Discover the Nikon Z7 II" href="https://www.mczdirect.com/gb/nikon-z-7ii/-nikon-z7-ii--8283.html" target="_blank" rel="noreferrer noopener">Z7 II</a>, no full frame competitor came close to the definition offered by the A7R IV.</p> <p>In mid-fall 2022, the Japanese tech giant returns with the Alpha 7R V (A7R V). Some expected a 100MP 24x36 sensor to compete with medium format cameras like the <a title="Discover the Fujifilm GFX100S" href="https://www.mczdirect.com/gb/fujifilm-gfx100s/-fujifilm-gfx100s--8288.html" target="_blank" rel="noreferrer noopener">Fujifilm GFX100S</a> or Hasselblad X2D 100C; however, that is not what was delivered.</p> <p>Sony has made significant improvements to its A7R V camera, which includes a new chassis, a new processor and improved AF tracking. The sensor remains the same as the one used in the previous model. In addition, this new version now supports 8K video capabilities.</p> <p> </p> <h2 class="p1"><strong>WHAT WE AIM FOR WITH THE SONY A7R V ( ILCE-7RM5 ):</strong></h2> <ul> <li>A big step forward for Sony's high-resolution mirrorless camera with 61MP images, full-pixel playback of 8K/24fps video and high-speed 4K/60fps.</li> <li>Dramatically improved autofocus technology with AI-driven Deep Learning processing for humans, animals, birds, vehicles and insects.</li> <li>Improved low-light performance, AE algorithm, more accurate color reproduction, and improved auto white balance.</li> <li>Up to 10 frames per second RAW burst with AF/AE tracking, writing to two CFexpress cards, with a Quad XGA viewfinder and 3-axis LCD.</li> <li>Optical stabilization up to 8 stops for stills and new active mode for video, as well as multi-resolution RAW modes.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-8.jpg" alt="Sony A7R V" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7R V CAMERA OVERVIEW</strong></h2> <p>The all-new Sony a7R V camera body is the perfect tool for any photographer, whether professional or enthusiast. This update introduces AI deep learning subject recognition, which allows for better recognition and real-time tracking of humans, animals, birds, vehicles and insects.</p> <p>With this new feature, the Sony alpha line of cameras turns a new page: it has never been easier to take amazing shots of your favorite subjects.</p> <p>Although it captures 61-megapixel images, the new full-frame back-illuminated sensor can now shoot RAW at up to 10 fps and record 8K 24p video with full pixel readout and no binning. The sensor also offers wider AF coverage, with 693 phase-detection AF points.</p> <p>In addition, deep learning AI has been leveraged to acquire and track a wider range of subjects, including planes, cars, trains and an ever-increasing number of animals.</p> <p>Sony has redesigned the overall design by rebuilding it with an aluminum body for people who use Sony products for professional purposes such as studio, portrait, wildlife, landscape, wedding, etc.</p> <p>The new ILCE-7RM5 features a 9-million-dot electronic viewfinder, superior to other cameras in its class, as well as a 4-axis/4-directional multi-angle LCD touchscreen for difficult angles and clear shots.</p> <p>You'll also find that flesh tone quality has been improved, as well as automatic white balance, low-light performance and incredible body stabilization that offers up to 8-stop compensation with the improved 5-axis IBIS unit.</p> <p>The Imaging Edge desktop application has also been updated to prevent image distortion due to the minute movements that often occur when shooting.</p> <p>As a result, designers now have the ability to produce high quality images suitable for display panels.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-1.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7R V MIRRORLESS CAMERA FEATURES:</strong></h2> <ul> <li>61 megapixel full-frame Exmor R image sensor with backlighting +BIONZ XR</li> <li>New real-time autofocus system powered by artificial intelligence (deep learning)</li> <li>True mirrorless capability with 8K 24p, 10-bit 4:2:2 video with full pixel readout and no binning.</li> <li>4K 60fps / 6.2K oversampling</li> <li>5-axis in-body stabilization up to 8 stops and new active video IS mode</li> <li>S-Cinetone and S-LOG image profiles</li> <li>693 phase-detection AF points covering 79% of the sensor</li> <li>Human recognition of poses, faces, nose, eyes, ears, etc.</li> <li>Advanced subject recognition (animals, birds, vehicles, insects)</li> <li>Improved low-light performance</li> <li>Improved auto white balance and more natural skin tones</li> <li>240MP pixel shift multi-shot with automatic motion detection via the Imaging Edge application.</li> <li>Up to 10 frames per second with AF/AE for 88 uncompressed RAW and 184 compressed RAW.</li> <li>New 4-axis multi-angle LCD touch screen</li> <li>Class-leading 9M quad-XGA viewfinder</li> <li>Dual CFexpress memory card slot</li> <li>New thermal dissipation for 8K recording</li> <li>New lossless RAW compression and JPEG or multi-resolution RAW upsampling</li> </ul> <p> </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-3.jpg" alt="Sony alpha 7R V" width="900" height="600" /></p> <h2 class="p1"><strong>WHAT IS THE WEIGHT AND SIZE OF THE SONY A7R V?</strong></h2> <p>The Sony A7R V weighs in at 665 grams, over 200 grams heavier than the average mirrorless camera. With dimensions of 131 x 97 x 82 mm, it is also much larger than most cameras in its class.</p> <p> </p> <h2 class="p1"><strong>IS THE SONY A7R V WEATHERPROOF?</strong></h2> <p>The Sony A7R V ( ILCE-7RM5 ) is a weatherproof camera that keeps water and dust out of the camera, making it perfect for outdoor photography in extreme conditions. When you attach one of these waterproof lenses to your camera, you have an all-weather kit.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-4.jpg" alt="Sony alpha 7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR PORTRAIT PHOTOGRAPHY?</strong></h2> <h3><strong>Large full frame sensor (35.8 x 23.8 mm)</strong></h3> <p>The Sony A7R V mirrorless camera's large full-frame sensor is one of its best features.</p> <p>With a 35.8 x 23.8mm sensor, it offers a shallower depth of field and a blurred background for your portraits.</p> <p>Plus, the large sensor gives you more flexibility when it comes to cropping and resizing your photos. And because the sensor is full frame, you'll be able to capture more light and detail than with a smaller sensor.</p> <p>If you're looking for a mirrorless camera with excellent image quality, the Sony A7R V is a great option.</p> <h3> </h3> <h3><strong>Very high resolution sensor: 61.0MP</strong></h3> <p>The Sony A7R V is a mirrorless camera with a very high resolution sensor. With 61.0 MP, it will give you more room for cropping, and you'll be able to print your portraits in larger format with finer detail.</p> <p>The A7R V's sensor also offers excellent low-light performance and fast autofocus, making it an excellent choice for photographers who want to capture crisp, clear images in a variety of lighting conditions.</p> <p>In addition, the A7R V's ( ILCE-7RM5 ) body is designed to be lightweight and comfortable to hold, making it easy to take on your adventures.</p> <p>Whether you're capturing natural landscapes or city street scenes, the Sony A7R V is a powerful tool that will help you create stunning photos.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-11.jpg" alt="Sony alpha A7RV" width="900" height="600" /></p> <h3>Image stabilization</h3> <p>The Sony A7R V is a high quality mirrorless camera, very popular with professional photographers. One of the features that sets this camera apart from others is its image stabilization. This feature reduces the effects of camera shake during long exposures and long focal lengths, ensuring that your photos are sharp and clear.</p> <p>In addition to image stabilization, the Sony Alpha 7R V also offers a variety of other features that make it a top choice for professional photographers. These include a fast autofocus system, 8K video recording, and a weather-resistant body.</p> <p>If you're in the market for a professional hybrid camera, the Sony A7R V should be at the top of your list.</p> <p> </p> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony A7R V mirrorless camera has a built-in electronic viewfinder. This is a great feature for those who like to use a viewfinder during a portrait session.</p> <p>The electronic viewfinder allows the photographer to stabilize the camera and reduce camera shake since it is closer to the body.</p> <p>In addition, the electronic viewfinder is useful when LCD screens are very difficult to read in bright sunlight. The Sony Alpha 7R V mirrorless camera is an excellent choice for anyone who wants the benefits of an electronic viewfinder.</p> <p> </p> <h3><strong>Good ergonomics and handling</strong></h3> <p>The Sony A7R V is an excellent mirrorless camera in terms of ergonomics and handling. The majority of the controls are well placed and easy to reach, which is important when you're trying to make quick adjustments while shooting.</p> <p>The camera body is also comfortable to hold, and the grip offers good support for your hand.</p> <p>Overall, the Sony A7RV offers excellent handling and ergonomics, making it a great choice for portrait photography.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-7.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR STREET PHOTOGRAPHY?</strong></h2> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony A7R V professional camera has a built-in electronic viewfinder. This is a very advantageous feature, especially for street photography and shooting in bright sunlight.</p> <p>By using the viewfinder, the photographer can stabilize the camera and reduce the risk of camera shake. In addition, the viewfinder allows the photographer to see the LCD screen more clearly, making it easier to take great pictures.</p> <p>Overall, the built-in electronic viewfinder is a great asset for any photographer and makes taking great pictures much easier. Thanks, Sony!</p> <p> </p> <h3><strong>Live-view</strong></h3> <p>One of the features that sets this camera apart from others on the market is its live view capability.</p> <p>This means you can take pictures without using the viewfinder, which can be very useful if you're trying to be less bulky (for example, when doing street photography).</p> <p>The downside of the live view is that it drains the battery faster, so you'll want to make sure you have extra batteries on hand if you plan to use this feature extensively.</p> <p>Overall, the Sony A7R V is a great choice for anyone who wants a top-notch mirrorless camera with plenty of features and flexibility.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-12.jpg" alt="A7RV Sony" width="900" height="600" /></p> <h3><strong>Focusing by face detection</strong></h3> <p>The Sony A7R V mirrorless camera is a great choice for anyone looking for a pro camera with face detection focus.</p> <p>This feature is very useful in busy street scenes, as it allows you to focus on framing and other adjustments while the camera manages the focus for you.</p> <p>In addition, the A7R V offers 8K video recording, high-speed shooting and an advanced autofocus system that make it a great choice for anyone looking for a high-end mirrorless camera.</p> <p> </p> <h3><strong>Fully articulated LCD screen</strong></h3> <p>The Sony Alpha 7R V mirrorless camera is a great choice for anyone looking for a versatile camera with an articulating LCD screen.</p> <p>This feature allows you to shoot in non-traditional positions, such as waist-level, which helps you be more creative and unobtrusive on the street.</p> <p>The A7R V ( ILCE-7RM5) also has a built-in electronic viewfinder, which is extremely useful in bright light or when you want to see what your subject looks like before you shoot.</p> <p>Overall, the A7RV is an excellent choice for anyone looking for a high quality camera with an articulated LCD screen.</p> <p> </p> <h3><strong>Image stabilization</strong></h3> <p>Image stabilization is an increasingly important feature of digital cameras. Many photographers find that image stabilization reduces the effects of camera shake, allowing them to take sharper pictures. This is especially true for long exposures and long focal lengths.</p> <p>The Sony A7R V mirrorless camera has built-in image stabilization, which means the sensor moves to compensate for camera shake. This results in sharper images, especially when shooting at high ISO values or in low light conditions.</p> <p>In addition, the A7R V also offers a variety of other features that make it an attractive option for street photographers, such as a fast autofocus system and wide dynamic range.</p> <p>As a result, the A7R V is an excellent choice for anyone looking for a mirrorless camera with excellent image quality and performance.</p> <p> </p> <h3><strong>Large full frame sensor (35.8 x 23.8 mm)</strong></h3> <p>The Sony A7R V is a high-end camera with a large full-frame sensor. This gives the camera several advantages over models with smaller sensors.</p> <p>First, the large sensor allows for better low-light performance. Second, it offers a shallower depth of field, which can be useful for creating a nice, blurred background behind your subject.</p> <p>Finally, the large sensor also allows you to use wide angle lenses, which is not possible with smaller sensor cameras. If you're looking for excellent image quality and the ability to use a wide variety of lenses, the Sony Alpha 7R V is an excellent choice.</p> <p> </p> <h3><strong>Medium size body camera</strong></h3> <p>The Sony A7R V is a great choice for anyone looking for a Sony camera with a medium-sized body. It's small enough to be easy to carry around, but not so small that it looks like a toy.</p> <p>The grip is good, and it feels like a professional camera without being too big or bulky. The image quality is excellent, and the video quality is very good.</p> <p>The only downside is that it's not cheap, but for the quality you get, it's definitely worth the price.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-14.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR SPORTS PHOTOGRAPHY?</strong></h2> <h3><strong>Fast continuous shooting: 10.0fps</strong></h3> <p>The Sony A7R V is a mirrorless camera designed for speed. With a continuous shooting speed of 10 frames per second, it can keep up with the fastest action.</p> <p>This makes it an ideal choice for sports photographers who need to be able to capture split-second moments.</p> <p>In addition to its fast shooting speed, the A7R V also offers excellent image quality. With 61 megapixels of resolution, it produces crisp, detailed images.</p> <p>This makes it an excellent choice for photographers who want to make large prints or crop their images heavily.</p> <p>If you're looking for a fast mirrorless camera that can keep up with the action and produce high-quality images, the Sony Alpha 7R V is a great option.</p> <h3> </h3> <h3><strong>Environmental seals</strong></h3> <p>The Sony A7R V is an ideal camera for outdoor sports because it has waterproof seals. This means that the camera is protected from dust and water splashes. exposure to the elements.</p> <p>The A7R V also has a fast shutter speed, so you can capture clear images even in low light conditions.</p> <p>In addition, the A7R V ( ILCE-7RM5 ) has a wide variety of lenses, so you can find the perfect lens for any situation.</p> <p>Whether you're shooting low-light action or capturing landscape detail, the A7R V is an excellent choice for outdoor photography.</p> <p> </p> <h3><strong>Fast Maximum shutter speed: 1/8000s</strong></h3> <p>The Sony Alpha 7R V is a perfect camera for anyone who wants to capture sports action or shoot in bright sunlight.</p> <p>The 1/8000s shutter speed is fast enough to almost completely avoid blur, making it the perfect camera for capturing split-second moments.</p> <p>In addition, the fast shutter speed is useful when using a fast lens at its widest aperture.</p> <p>This combination can often lead to excess light in the camera, but with the A7R V's 1/8000s shutter speed, you won't have to worry about that.</p> <p>Whether you're a professional sports photographer or just a nature enthusiast, the Sony Alpha A7R V is a great choice.</p> <p> </p> <h3><strong>693 focus points</strong></h3> <p>The new Sony A7R V mirrorless camera is an excellent choice for sports photography. With 693 focus points, it can maintain continuous autofocus (AFC) mode for better subject tracking.</p> <p>Plus, the camera's through-the-glass LCD viewfinder gives you a clear view of the action while shooting.</p> <p>And with 8K video recording, you can capture all the excitement of the game in stunning detail.</p> <p>If you're looking for a camera that can help you capture great sports photos and videos, the Sony Alpha 7R V is a great option.</p> <p> </p> <h3><strong>Good battery life: 600 photos</strong></h3> <p>With a battery life of 600 photos per charge, the Sony A7R V camera is a great choice for sports photography.</p> <p>At most sporting events, you'll be shooting at high speeds for long periods of time, which drains the battery pretty quickly.</p> <p>With a battery life of 600 shots per charge, you won't run out of juice or have to change batteries very frequently in the middle of an event.</p> <p>The Sony Alpha a7R V also has an impressive autofocus system that can track moving subjects with ease, making it a great choice for action photography.</p> <p>If you're looking for a Sony mirrorless camera that can shoot at high speeds and has great battery life, the Sony Alpha 7R V is a great option.</p> <p> </p> <h3><strong>Good ISO in low light</strong></h3> <p>The Sony A7R V is an excellent choice for sports photography thanks to its excellent high ISO performance.</p> <p>With a native ISO range of 50 to 102400, it can easily handle low-light conditions without sacrificing image quality.</p> <p>The camera also has excellent autofocus performance, making it easy to track moving subjects.</p> <p>In addition, the A7R V is also capable of shooting 8K video, making it a versatile tool for stills and video.</p> <p>If you're looking for a mirrorless camera that can do it all, the Sony Alpha a7R V is a great option.</p> <p> </p> <h3><strong>Wireless connection</strong></h3> <p>Wi-Fi is a very useful feature if you are a professional photographer who needs to deliver your photos as quickly as possible.</p> <p>The Sony A7R V camera is Wi-fi enabled, which allows you to transfer files wirelessly to your computer or other devices.</p> <p>Wi-fi is also handy if you want to share photos with friends and family, or if you need to back up your photos in case you lose data.</p> <p>Overall, the Sony Alpha A7R V mirrorless camera is a great choice for professional photographers who need the speed and convenience of Wi-Fi.</p> <p> </p> <h3><strong>Good ergonomics and handling</strong></h3> <p>The Sony A7R V mirrorless camera is a great option for sports photography, thanks to its good ergonomics and handling.</p> <p>The body is designed to be easily handled with one hand, and the large grip helps keep the camera in place. The viewfinder is large and bright, making it easy to follow fast-moving subjects.</p> <p>The autofocus system is fast and accurate, making it possible to take sharp photos of even the most elusive athletes.</p> <p>And the video capabilities are impressive, capturing stunning footage of live sporting events.</p> <p>In short, the A7R V is a great choice for anyone looking to take their sports photography to the next level.</p> <p> </p> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony Alpha 7R V camera has a built-in electronic viewfinder. This is a great feature for photographers who want to stabilize the camera and reduce camera shake.</p> <p>The viewfinder is also handy for shooting in bright sunlight, when LCDs can be difficult to read.</p> <p>The A7R V also has a number of other great features, including a fast autofocus system, 4K video recording and a wide variety of lenses.</p> <p>Whether you're a professional photographer or a hobbyist, the A7R V is a great choice for anyone looking for a high-quality mirrorless camera.</p> <p> </p> <h3><strong>Image stabilization</strong></h3> <p>The Sony Alpha A7R V is a high-end camera with an image stabilization feature. This is a feature designed to reduce the effects of camera shake, especially at long focal lengths.</p> <p>This can be extremely useful for sports photography, as it can help you get sharper photos. The A7R V's image stabilization system is very effective, and it can make a big difference in the quality of your photos.</p> <p>If you're looking for a hybrid camera with excellent image quality and impressive performance, the Sony A7R V is a great option to consider.</p> <p> </p> <h3><strong>Anti-flicker function</strong></h3> <p>The Sony A7R V pro camera from Sony is an excellent choice for anyone who wants to avoid the unwanted effects of flickering lights.</p> <p>The camera's anti-flicker feature helps reduce the flicker effect, but it generally reduces the maximum continuous shooting speed.</p> <p>Despite this reduced speed, the A7R V is still an excellent choice for anyone who wants to avoid the negative effects of flickering lights.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-19.jpg" alt="Sony A7RV" width="900" height="600" /></p> <h2 class="p1"><strong>OUR OPINION ON THE SONY ALPHA 7R V FULL FRAME CAMERA</strong></h2> <p>The Sony a7R V is more than just an update to the previous generation of cameras, it is a revolutionary new product.</p> <p>With its newly developed artificial intelligence processing system, the a7R V can detect and track subjects with incredible accuracy. This artificial intelligence subject detection will help photographers gain focus and produce better results overall.</p> <p>With constantly improving Deep Learning technology, the potential of this camera is endless!</p> <p>The camera body has been refined to create the perfect tool for photographers who want the best possible image quality, whether it's stills or video.</p> <p>The updated viewfinder with unparalleled clarity, high-resolution 3-axis LCD and 8-stage image stabilization system help achieve this goal.</p> <p>The alpha 7R V also offers accurate fleshtone color reproduction and automatic white balance, for closer-to-perfect photos.</p> <p>You can use the two CFexpress cards to capture RAW bursts of up to 10 frames per second, and the camera has multi-resolution RAW and JPEG modes to accommodate any shooting situation.</p> <p>It's not news that people want more video, so Sony has made sure the camera can shoot 8K video without overheating, even when using high frame rates and autofocus.</p> <p>In addition, it is still an excellent camera. In other words, this generation is a purebred mirrorless camera for photographers who also shoot great video.</p> <p>The improvements in the Sony Alpha a7R V are hard to ignore, whether you need to take quick, sharp photos or accurately capture landscapes in low light.</p> <p>You can shoot high-resolution photos for longer periods of time and record 8K wide dynamic range video, both new capabilities in an R-series body.</p> <p>Sony has adapted the higher-resolution model into a hybrid camera with autofocus technology, which will set the standard for all future versions of Alpha cameras. </p>

SOA7RV50F12GMX11

5/ 5

<p>Sony introduces the second generation of its A7C camera bodies, comprising not only the <a href="https://www.mczdirect.com/gb/sony-a7c-ii/-sony-a7c-ii-body-black--11950.html"><strong>A7C II</strong></a> but also a high-resolution version called A7C R. This latter model features a 61 MPx sensor sourced from the <a title="Discover the Sony A7R V" href="https://www.mczdirect.com/gb/sony-a7r-v/-sony-a7r-v-body-professional-camera--10878.html"><strong>A7R V</strong></a>.</p> <p>Three years after the initial launch of the "C" series of the Alpha with the A7C, Sony adopts a strategy similar to its first Alpha 7 by splitting its full-frame hybrid range into two distinct categories: the Alpha A7C II and the Alpha A7C R, with the latter boasting an exceptionally detailed sensor.</p> <p>The A7C II aligns with the A7 Mark IV with its 33 MPx sensor, while the A7C R emphasizes high resolution with the A7R V's 61 MPx sensor. Sony promotes the Alpha 7C R as a lighter version of the A7RV since it is not only more compact but also nearly 200g (198g to be exact) lighter than its counterpart. Despite this size difference, both offer the same image quality, thanks to identical sensors and processors.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-1.png" alt="Sony A7C R" width="900" height="600" /></p> <h2>What we love about the Sony A7C R mirrorless camera:</h2> <ul> <li>New ultra-high resolution concept with impeccable image quality from a compact and portable camera.</li> <li>Combines a 61 MP sensor with a high-speed processor and a dedicated AI processor for real-time subject recognition and tracking.</li> <li>Impressive body stabilization with up to 7 stops of compensation against shake for low-light handheld shots.</li> <li>Natural color rendering and wide dynamic range perfectly suited for portrait, street, and landscape photography.</li> <li>User-friendly body, equipped with a variable-angle touch screen, an XGA OLED viewfinder, and a new menu design.</li> </ul> <p> </p> <h2>Getting to Know the Sony A7CR</h2> <p>The Sony Alpha 7CR stands out with its compactness and sleek design. It houses a 60MP sensor and an AI-assisted autofocus system, features borrowed from the superior alpha 7R V model, but in a more compact and affordable casing. The device weighs 430g, making it relatively lightweight and easy to carry. The grip is enhanced by a slightly deeper handle and a front control dial, addressing some shortcomings of the previous a7C model.</p> <h3>Major Ergonomic Features of the Sony A7C R</h3> <p>The ergonomic features of the Sony Alpha a7CR are noteworthy. It incorporates an enhanced viewfinder lens with greater magnification, taken from the recent a6700 model, thus offering a superior visual experience. This compact yet comprehensive camera showcases phenomenal image quality and smart features, making the photography experience intuitive and rewarding.</p> <p>With the Sony A7C R, photographers can enjoy outstanding maneuverability without compromising on performance and image quality. Its design and major ergonomic features make it a wise choice for both hobbyists and professionals looking to capture high-resolution images in a compact and handy format.</p> <h3>Full-frame Sensor of the Sony Alpha A7CR</h3> <p>The Sony A7CR is equipped with a full-frame 61MP sensor, which is a major asset for this model. This sensor allows for capturing images with high resolution, ensuring top-notch image quality. The AI assistance for autofocus is another notable feature which, when combined with the high-resolution sensor, guarantees sharp and detailed images.</p> <h3>Importance of a Good Sensor and Image Quality</h3> <p>A good sensor is paramount for image quality. The sensor's size, resolution, and ability to manage light effectively are key factors in ensuring clarity, sharpness, and color fidelity in the images produced. The full-frame sensor of the Sony Alpha 7CR allows for excellent light management, even in low light conditions, and provides a wide dynamic range, which is essential for capturing details in highlights and shadows. The sensor's high resolution also enables the capture of a significant amount of detail, especially valuable for landscape or portrait photography where detail precision is crucial.</p> <p>In conclusion, the full-frame sensor of the Sony Alpha A7CR is a vital component that greatly contributes to the exceptional quality of images produced by this device. Its high resolution and superior light handling deliver sharp, detailed, and vibrant images, meeting the demands of professional photographers and knowledgeable enthusiasts alike.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-6.png" alt="Sony alpha 7C R" width="900" height="600" /></p> <h2>Shooting Features of the Sony A7C R</h2> <h3>Shooting Modes and Burst Performance</h3> <p>The Sony A7C R is equipped with a 61-megapixel BSI CMOS sensor and a Bionz XR processor, accompanied by a dedicated 'AI' processing unit. These specifications allow it to provide a variety of shooting options. Regarding burst performance, the A7CR offers a continuous shooting speed of 8 frames per second (fps) with the mechanical shutter and 7 fps in electronic shutter mode. In a comparison between the Sony A7CR and the Sony A7C II, it's noted that the A7CR does not offer a "Pre-Shoot Burst" mode. Furthermore, the continuous shooting speed can reach up to 6 fps with AF/AE tracking during live view shooting.</p> <h3>Autofocus Performance</h3> <p>The Sony A7CR benefits from an AI-assisted autofocus system, a feature inherited from its larger predecessor, the a7R V. However, when shooting in continuous AF-C or AF-A mode, the real-time DMF (Direct Manual Focus) function is not available, and this restriction also applies when using the FE 70-200mm F2.8 GM OSS lens in AF-C mode. Autofocus performance is crucial to ensure sharpness and accuracy, especially in fast or moving shooting conditions.</p> <p>The integration of artificial intelligence into the Sony A7CR's autofocus system is a significant advantage, allowing for quick and precise focusing. While specific details about autofocus performance were not fully disclosed in the sources reviewed, AI assistance suggests enhanced ability to track and lock focus on moving subjects, thus providing photographers with a powerful tool for capturing sharp images in various shooting scenarios.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-7.png" alt="A7CR Sony alpha" width="900" height="600" /></p> <h2>The Sony A7CR Viewfinder</h2> <h3>Electronic viewfinder, its coverage, and resolution.</h3> <p>The Sony A7CR is a notable addition to Sony's compact full-frame a7C series, delivering high-resolution capabilities in a compact package. One key component aiding these capabilities is its electronic viewfinder.</p> <h4>Electronic Viewfinder</h4> <p>The Sony Alpha 7CR is equipped with an electronic viewfinder (EVF) that allows photographers to see an accurate digital representation of the image to be captured. This is especially useful in low-light conditions or when color accuracy is vital. The EVF on the Sony A7CR is known for its high resolution and contrast, enabling users to see fine details and accurate colors before taking a shot.</p> <h4>Viewfinder Coverage</h4> <p>Viewfinder coverage is a crucial aspect of the photography experience. The Sony Alpha a7C R's viewfinder offers 100% coverage, meaning what you see in the viewfinder is exactly what will be captured in the final shot. This full coverage allows photographers to frame their shots precisely without worrying about cropped edges or unexpected elements in the frame.</p> <h4>Viewfinder Resolution</h4> <p>The viewfinder's resolution is also a vital aspect as it affects the clarity of the image seen through the viewfinder. The Sony A7CR's viewfinder boasts a resolution of approximately 2.36 million dots, which is high enough to provide a clear and detailed image. Moreover, the viewfinder uses XGA OLED technology, known for delivering excellent contrast and accurate color reproduction. The viewfinder's magnification is 0.70x, providing a broad view for composition and focusing.</p> <p>These features of the electronic viewfinder, combined with the high resolution and overall performance of the Sony A7CR camera, make this device a solid choice for professional photographers and serious enthusiasts looking to capture high-quality images.</p> <p class="ed__a-p ed__bdy__l"><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-8.png" alt="Sony alpha 7C R" width="900" height="600" /></p> <h2>Low-light performance of the Sony A7C R</h2> <h3>Low-light capabilities of the Sony Alpha 7CR, notably due to its ISO performance.</h3> <p>The Sony A7CR is a camera that especially excels in low-light conditions, a feat largely attributed to its ISO performance. With a basic ISO range from 100 to 32,000, it can produce clear and sharp images even in dimly lit environments.</p> <p>Furthermore, this ISO range can be extended from 50 to 102,400, offering additional flexibility for photographers. Another article mentions an even broader extended ISO range, from 50 to 204,800, making night and low-light shooting more convenient.</p> <p>The compact design of the Sony Alpha 7C R does not compromise its performance, thanks to its large full-frame sensor that ensures high resolution even in low light. In addition to its ISO capabilities, the Sony A7CR features 5-axis image stabilization, providing up to 7 stops of compensation when paired with a compatible lens, crucial for reducing motion blur in dimly lit conditions.</p> <h3>Explanation of the importance of low-light performance for indoor or evening photography.</h3> <p>Low-light performance is crucial for a wide range of photography scenarios, including indoor and evening photography. It allows capturing moments without relying on artificial lighting, which can alter the mood or simply be unavailable. In indoor spaces where lighting is often suboptimal, or during evening events with scarce natural light, a high-performing low-light camera like the Sony A7CR is essential.</p> <p>Low-light performance is also vital for professional photographers covering evening events or indoor photo sessions. It allows them to produce high-quality images without adding extra lighting equipment, which can be bulky and expensive.</p> <p>Moreover, low-light photography opens the door to increased creativity. It allows photographers to play with shadows and lights, capture mystical silhouettes, or scenes illuminated by candlelight or city lights. The possibilities are vast, and the Sony A7C R provides the necessary tool to fully explore them.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-3.png" alt="Photo exemple Sony A7CR" width="900" height="600" /></p> <h2>Sony Alpha 7CR Video Performance</h2> <h3>4K Video Capabilities</h3> <p>The Sony A7C R is a solid choice for videographers due to its impressive 4K video capabilities. It offers the ability to record 4K videos at up to 60 frames per second and also provides an option for oversampled 4K from an APS-C crop. This feature is useful for maintaining high resolution while allowing for creative cropping in post-production.</p> <p>Additionally, the A7CR supports 4K video recording in 10-bit 4:2:2 internally, ensuring ample latitude for color grading and post-processing. Advanced profiles such as S-Log3, HLG, and S-Cinetone are also supported, giving videographers a wide range of options to capture dynamic and cinematic imagery.</p> <h3>Sony A7CR Connectivity</h3> <p>The connectivity of the Sony A7CR encompasses a multitude of features, allowing photographers to stay connected and easily share their work. These advanced connectivity options meet the demands of modern photographers looking to streamline workflow while maintaining high production quality.</p> <h3>Various connectivity options, including wireless</h3> <p>The Sony A7CR offers multiple connectivity options, ensuring optimal flexibility. On the left side of the device, there are three access doors revealing the single SD card slot, compliant with UHS-I/II, a USB-C connector, a micro HDMI (Type-D) connector, as well as ports for a microphone and headphones. These doors are hinged, a wise design choice compared to flexible rubber options that might wear over time.</p> <p>Beyond these physical connections, the Sony Alpha 7C R also offers wireless connectivity options through the multifunctional interface on the device's top plate. It features WiFi and Bluetooth connectivity, with the latter providing the option to choose between 2.4GHz and 5GHz bands.</p> <h2><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-4.png" alt="Sony A7CR exemple" width="900" height="600" /></h2> <h2>Battery Life of the Sony A7CR</h2> <p>The Sony A7C R camera is powered by the Sony NP-FZ100 battery, known as one of the best on the market in terms of endurance. With this battery, the Sony Alpha a7CR can capture approximately 490 photos when used with the electronic viewfinder, and up to 560 photos with the LCD screen. The capacity of the NP-FZ100 battery is 2280mAh.</p> <h2> </h2> <h2>Our Opinion on the Sony A7CR</h2> <p>The high-resolution full-frame Sony A7C R hybrid camera proves to be a true revelation, merging cutting-edge capabilities in a compact and lightweight body from the C series. It is primarily designed for photographers seeking the ultimate in image quality and resolution without compromising portability and mobility.</p> <p>Its compact size doesn't intimidate portrait subjects, ensures street photographers discretion and agility, while landscape photographers benefit from carrying lighter equipment, adding more lenses or accessories to their bag.</p> <p>With a resolution of 61MP, the A7CR camera delivers rapid overall performance, ranging from a respectable 8 frames per second in continuous shooting, to responsiveness in image viewing and general usage. The body benefits from a thoughtful design, which is slim and lightweight, while offering a comfortable grip for handheld shooting, with a plethora of customizable camera controls. Sony's new menus are intuitive, offering familiar swipe navigation and advanced control over image settings, video adjustments, and AF.</p> <p>The Sony Alpha a7CR also introduces a new image quality selection, allowing memory space savings, increasing the buffer's image count, and introducing the new HEIF image format, for excellent compression without degradation.</p> <p>If you're considering joining the Sony ecosystem for your photographic practice, the A7CR might be the ideal camera to ensure the longevity of your images in terms of resolution, quality, and color accuracy.</p>

SOA7CRBLKFE35F14GMX6

5/ 5

<p>Drawing from the technical foundation of the <a title="Discover the Sony A7 IV" href="https://www.mczdirect.com/gb/sony-a7-iv/-sony-a7-iv-mirrorless-camera--9703.html"><strong>A7 Mark IV</strong></a> and its 33MP sensor, the A7C II now incorporates an artificial intelligence chip to enhance its autofocus. This upgrade could position it as the go-to tool for street photographers wanting to leverage Sony's advanced technology in a body weighing just over 500g.</p> <p>It took three years for the much-anticipated successor to the A7C to emerge: the A7C II, a full-frame hybrid camera that retains the essence of the C series. It stands out with its compact body, lightness, and an offset rangefinder-style viewfinder, in contrast to the central viewfinders of models like the A7 and A9.</p> <p>Launched in 2020, the A7C was designed based on the Alpha A7 III, inheriting its 24MP sensor. In this fall of 2023, the A7C II naturally draws from the more recent A7 IV, adopting its full-frame Exmor R 33MP sensor and the pair of processors that make up the Bionz XR unit. Thanks to this powerful setup, despite a nearly 50% increase in pixels, the camera maintains the same sensitivity range as its predecessor, the A7C (100-51,200 ISO, which can be extended from 50 to 204,800 ISO).</p> <h2> </h2> <h2><strong>WHAT WE LOVE ABOUT THE SONY A7C II:</strong></h2> <ul> <li>A second-generation compact mirrorless camera, enriched with numerous improvements, including a new 33 MP sensor and a fast processor.</li> <li>Benefits from Sony's flagship technologies, notably a dedicated AI processor for focusing, derived from the A7R V.</li> <li>A revamped design with better ergonomics due to new buttons, optimized handling, and a tiltable LCD touchscreen.</li> <li>Powerful hybrid features for creators: 4K video at 60 frames per second, fast burst at 10fps with AF/AE, and extended sensor AF coverage.</li> <li>Technological innovations for exceptional content quality, including LUT support, improved stabilization, and remarkable low-light performance.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-1.png" alt="Sony A7C II photo" width="900" height="600" /></p> <p class="ed__cntnr is--sw"> </p> <h2><strong>SONY A7C II MIRRORLESS CAMERA IN BRIEF</strong></h2> <p>Boasting a compact design with notable improvements both inside and out, the second generation of the Sony Alpha A7C II mirrorless offers content creators impressive capabilities in a highly portable format.</p> <p>This latest generation upgrade from Sony's compact C series of hybrid Alpha cameras incorporates a 33-megapixel full-frame back-illuminated Exmor R CMOS sensor, identical to the A7 IV. The A7C II is also equipped with the BIONZ XR processor from the same generation as flagship devices, offering processing speeds 8 times faster than the previous model.</p> <p>Alongside these core features is the powerful AI processing unit from the <a title="Discover the Sony A7R V" href="https://www.mczdirect.com/gb/sony-a7r-v/-sony-a7r-v-body-professional-camera--10878.html"><strong>Sony A7R V</strong></a>, which manages subject recognition and tracking more effectively and accurately. Other significant upgrades include improved in-body stabilization, achieving up to 7 stops, and continuous shooting at rates of up to 10 frames per second with AF/AE tracking.</p> <p>Filmmakers can record in various formats up to 4K 60p (Super 35) and full-frame 4K at 30p, in 4:2:2 10-bit. Preset aesthetic profiles are now available, with the S-Log and S-Cinetone profiles, as well as LUT support for comprehensive advanced video performance.</p> <p>The A7C II's body has also been refined by Sony, with enhanced ergonomics featuring a 0.7x magnification EVF, new front and rear dials, an S&amp;Q dial, and an improved grip for better handling.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-2.png" alt="Sony A7CII photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II MAIN FEATURES</strong><strong>:</strong></h2> <ul> <li>High-resolution full-frame performance in a compact body.</li> <li>Capture of high-quality 33MP images thanks to the BSI Exmor R CMOS sensor.</li> <li>Powered by Sony's premium BIONZ XR image processing engine.</li> <li>High sensitivity and wide dynamic range (ISO 100 - 51200).</li> <li>Accurate color reproduction and natural skin tones.</li> <li>Integrated 5-axis image stabilization up to 7.0 stops for handheld shooting.</li> <li>Real-time autofocus, AI-powered, for fast and accurate tracking. Burst mode up to 10fps with AF/AE tracking.</li> <li>Recognition of humans, animals, birds, insects, cars, trains, and planes.</li> <li>Precise focusing in lighting conditions as low as EV-4 in dedicated AF-S mode.</li> <li>High-density hybrid AF with 759 phase-detection points.</li> <li>Continuous manual focus in AF-C/AF-S modes and focus bracketing up to 299 images.</li> <li>4K video at 60fps in Super35 format with 10-bit 4:2:2 recording.</li> <li>4K video recording at 30fps in full frame with 7K oversampling and full pixel readout.</li> <li>S-Cinetone image profiles for cinematic results.</li> <li>Log mode recording with LUT monitoring and LUT import.</li> <li>Inherits the auto framing feature from the Sony ZV-E1.</li> <li>Focus breathing compensation, AF assistance, and focus map for professional video.</li> <li>Active stabilization activation when used with Sony lenses.</li> <li>Compact and lightweight camera with dust and moisture-resistant design.</li> </ul> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-3.png" alt="A7C II Sony Photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II KEY FEATURES:</strong></h2> <h3>Professional Image Quality</h3> <p>The full-frame mirrorless Alpha 7C II camera is designed for professional photography. Thanks to its new 33MP backlit Exmor R sensor and Bionz XR processor, it covers a wide range of subjects. This cutting-edge technology offers high sensitivity and a broad dynamic range (ISO 100-51200, expandable to ISO 50-204800 for still images).</p> <p>Compared to the Alpha 7C, it incorporates a 5-axis optical image stabilization providing a 7.0 stop advantage, for precise detection and control of vibrations.</p> <p>Furthermore, the Alpha 7C II offers enhanced color reproduction for a more accurate white balance in challenging lighting conditions.</p> <h3> </h3> <h3>Advanced Autofocus Technology</h3> <p>The Alpha 7C II features Sony's most advanced technology, including an AI-based subject recognition system for real-time autofocus. This processing unit has 759 phase-detection points, covering 94% of the frame, and operates down to EV-4, facilitating easy shooting in low-light conditions.</p> <p>Thanks to its AI-driven technology, the device can identify a wide variety of subjects, from insects to humans. It can even track a subject's gaze, ensuring continuous focus on the eyes. And with continuous shooting up to 10 fps with AF/AE tracking, you'll never miss that perfect moment.</p> <h3>High-definition Video</h3> <p>The Alpha 7C II excels not only in photography but also in 4K video, providing creators with the tools needed for top-tier storytelling. It allows recording in 4K 60P in Super35 format, 4K 30P with 7K full-frame oversampling, and offers a color depth of 10 bits with a 4:2:2 color sampling. It also supports XAVC S-I and XAVC HS formats.</p> <p>Sony also makes post-production easier with various color profiles and LUT support. Features like auto framing, active mode image stabilization, breathing compensation, and AF assist make the Alpha 7C II a preferred choice for hybrid videographers.</p> <h3>Intuitive Handling</h3> <p>Following the popularity of touch controls introduced with the ZV-E1, the Alpha 7C II incorporates an intuitive user interface reminiscent of smartphone simplicity. Besides touch shooting, focusing, and tracking, you can also navigate the menu with a simple touch.</p> <p>Sony has also included an enhanced tilt screen, an XGA OLED viewfinder, and an additional front dial for a seamless user experience. Its compact design, improved grip, and resistance to dust and moisture make this device the ideal choice for photographers on the go.</p> <h3>Stay Connected</h3> <p>The Alpha 7C II offers multiple options to connect, create, and share your content. In terms of wireless connections, it integrates Wi-Fi and Bluetooth. It is compatible with the Creator's Cloud platform for collaborative production, file transfers, and remote control.</p> <p>Among the wired connections, there is a USB-C port, a micro HDMI port, a 3.5mm jack, and a multi-interface shoe for simplified connectivity with various accessories.</p> <h2> </h2> <h2>What is the difference between the Sony Alpha 7C and the Alpha 7CII?</h2> <p>The Alpha 7CII is a next-generation camera offering significant upgrades, reflecting the best of Sony's technology. While the Alpha 7C was equipped with a 24.2 MP sensor and a BIONZ X processor, the Alpha 7CII features a 33 MP sensor and an enhanced BIONZ XR processor.</p> <p>The Alpha 7CII also benefits from an increased stabilizer advantage, moving from 5.0 stops to 7.0 stops, AI-based subject detection, an expanded range of video features, and improved ergonomics.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-4.png" alt="Sony alpha a7C II photo" width="900" height="600" /></p> <h2><strong>Sony A7C II vs Sony A7C</strong></h2> <p>The new Sony A7C II showcases significant improvements over the original A7C in key areas such as resolution, processing power, autofocus, and video capabilities. It features a superior 33MP sensor, compared to the previous A7C's 24MP sensor, delivering more detailed images and larger print capabilities. The A7C II also integrates a faster BIONZ XR processor and a dedicated AI unit for advanced subject tracking and recognition, surpassing the earlier model. The autofocus is enhanced with 759 phase-detection points and reliable eye and subject tracking for both humans and animals.</p> <p>In terms of video, the A7C II offers oversampled 4K 30p, 4K 60p in Super 35mm, and 1080p slow motion at 120fps, outclassing the A7C's 4K 30p. With these improvements in image quality, performance, and intelligent features, the A7C II presents marked advancements in both photo and video over its predecessor. However, it still retains the same compact, lightweight, and weather-resistant body, ideal for versatile videographers and photographers on the move.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A7CR</strong></h2> <p>The Sony A7C II and <a title="Discover the Sony A7CR" href="https://www.mczdirect.com/gb/sony-a7cr/-sony-a7cr-body-black--11949.html"><strong>A7CR</strong></a> are two powerful and compact options among Sony's growing lineup of full-frame mirrorless cameras. The A7C II delivers optimal resolution with its 33MP sensor, whereas the A7CR stands out with a more robust 61MP sensor. The latter is particularly advantageous for demanding applications like landscape, architecture, or product photography where detail precision is paramount.</p> <p>Both models benefit from 5-axis stabilization, fast BIONZ XR processors, and dedicated AI tracking. In terms of ergonomics, the A7CR adopts the intuitive touch interface first introduced on the A7C II. The A7CR also has a slight edge in speed with 8fps continuous shooting versus the A7C II's 10fps.</p> <p>Their video capabilities are very similar, offering 4K at 60fps for both models. However, the A7CR differentiates itself with a redesigned grip and design optimized for portability. For photographers seeking exceptional image quality in a very compact form, both cameras impress, with the A7CR leaning more towards maximum photo resolution.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A7IV</strong></h2> <p>Both the Sony A7C II and Sony A7IV are full-frame mirrorless cameras, but they cater to distinct needs. The A7C II features a 33MP sensor, 7-axis image stabilization, and a compact design, making it perfect for leisure or travel photography. It also supports 4K video at 60fps.</p> <p>On the other hand, the A7IV is typically more robust and geared towards professionals, offering advanced features often at a higher price point. Both have comprehensive autofocus systems, but the A7C II boasts 759 focus points, unlike the A7IV. Your choice between the two will likely hinge on your specific requirements: the A7C II for its portability and the A7IV for professional use.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A6700</strong></h2> <p>The full-frame Sony A7C II and the APS-C format <a title="Discover the Sony A6700" href="https://www.mczdirect.com/gb/sony-alpha-6700/-sony-alpha-6700-body--11611.html"><strong>Sony A6700</strong></a> are two compact and potent options from Sony's mirrorless lineup. The A7C II offers peak resolution with a 33MP sensor, while the A6700 features a 26MP APS-C sensor capable of delivering oversampled 4K 60p video. Both models benefit from the fast BIONZ XR processors, but the alpha A7C II stands out with a dedicated AI processor for advanced real-time eye, face, and body tracking.</p> <p>The A6700 offers 5-axis stabilization and slightly faster burst shooting at 11 frames per second, compared to the A7C II's 10fps. In summary, both cameras deliver professional-grade performance and features in compact, weather-sealed bodies, perfect for versatile photographers and videographers. The A7C II leans more towards high-resolution shots while the A6700 stands out for its high-speed stabilized shooting and 4K video capabilities.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-5.png" alt="Sony alpha 7c II photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II REVIEW</strong></h2> <p>There's never been a more opportune time to delve into visual storytelling thanks to devices like the Sony A7C II. This model offers content creators advanced hybrid capabilities. It incorporates the technology of Sony's high-end devices within a compact, portable body, benefiting from both internal and aesthetic enhancements.</p> <p>A high-resolution 33MP CMOS sensor is paired with Sony's swift BIONZ XR processor, and these key components are bolstered by the now renowned AI processor, managing subject recognition and AF tracking. These combinations unlock new possibilities in photography and video, delivering faster overall performance, improved image quality, and optimized autofocus.</p> <p>This black version of the A7C II is joined by a silver variant, as well as a new ultra-high-resolution A7CR in both black and silver. The choice between these models will depend on your content style: the R version leans more towards photography, while the standard A7R II is a thoroughbred hybrid camera, excelling in both video and photography.</p> <p>Turning back to the Sony A7C II, it provides much more than just technological advancements. Many new features await discovery, aiding in the creation of compelling content, such as enhanced 5-axis stabilization and software functionalities like automatic framing, active stabilization, and breathing compensation, to name just a few.</p> <p>All these enhancements and many more make this device a comprehensive and high-performing camera, ready to elevate your content and open new horizons for your visual narratives.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-6.png" alt="Alpha a7c II exemple photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II FAQ</strong></h2> <h3>Does the Sony A7C II have image stabilization?</h3> <p>Yes, the A7C II is equipped with 5-axis image stabilization that offers up to 7 stops of compensation for sharp handheld shots.</p> <h3>What are the video capabilities of the A7C II?</h3> <p>The A7C II can shoot in 4K up to 30 fps with full pixel readout in Super 35mm format. It is also capable of recording videos in Full HD at rates up to 120 fps for smooth slow motion.</p> <h3>How does the autofocus system of the A7C II perform?</h3> <p>With 759 phase-detection AF points covering 94% of the image area, the A7C II offers excellent autofocus capabilities. It also has advanced subject tracking powered by AI.</p> <h3>What battery life can I expect from the Alpha A7C II?</h3> <p>Sony rates the battery life of the A7C II at about 540 shots using the rear LCD and 440 shots with the EVF, based on CIPA standards. These figures may vary depending on shooting conditions.</p> <h3>Does the A7C II have a fully articulating rear screen?</h3> <p>Yes, the A7C II's 3-inch touchscreen LCD is fully articulating, allowing for flexible viewing angles during shooting or playback.</p> <h3>Is the A7C II weather-sealed?</h3> <p>Yes, its magnesium alloy body is dust and moisture-resistant, making the A7C II suitable for outdoor use in various conditions.</p> <h3>How does the A7C II connect to smartphones or computers?</h3> <p>The A7C II features WiFi, Bluetooth, and USB-C connectivity for wireless or wired image transfer and remote control functions.</p> <h3>What types of memory cards are compatible with the A7C II?</h3> <p>The A7C II has a slot for UHS-II SD card compatible with SD, SDHC, SDXC, Memory Stick PRO Duo, and Memory Stick PRO-HG Duo cards.</p> <h3>Is the A7C II full-frame?</h3> <p>Yes, the A7C II features a full-frame sensor, not an APS-C, offering high resolution with shallow depth of field capabilities.</p> <h3>How compact is the Sony A7C II?</h3> <p>The A7C II weighs only 509g and has dimensions of 124 x 71 x 60mm, making it very compact and lightweight for a full-frame camera. It's easy to carry.</p> <h3>Is the Sony A7C II worth the purchase?</h3> <p>With its versatile hybrid features, exceptional image quality, and compact design, the A7C II offers great value for enthusiasts and professionals looking for advanced capabilities in a portable body.</p> <h3>How much does the Sony A7C II cost?</h3> <p>Prices may vary based on availability, but the A7C II body should be available at the best prices on our website. Kits including lenses may cost more.</p> <h3>What is the resolution of the Sony A7C II?</h3> <p>The A7C II is equipped with a 33-megapixel full-frame sensor, delivering high-resolution images.</p> <h3>How many frames per second can the Sony A7C II shoot?</h3> <p>The A7C II can shoot bursts of up to 10 fps with autofocus and auto exposure enabled, making it ideal for action shots.</p> <p> </p>

SOA7CIIBLKFE35F14GMX7

5/ 5

<p>After 5 years of service, the <strong>Sony Alpha 7S III (A7S III)</strong> full-frame mirrorless camera takes the place of its predecessor. It specializes in video and strives to make a name for itself in this field by offering 4K UHD at 120 fps and a novel viewfinder.</p> <p>The Alpha 7S II (A7S II) blew out its fifth candle before being replaced by the Alpha 7S III (A7S III). Anonymous sources finally got it right by announcing the renewal of Sony's dedicated video camera, after several rumors and quite a few false ones. The Alpha 7S III (A7S III) comes with features that were introduced in the <a title="Discover the Sony A7R IV" href="https://www.mczdirect.com/gb/sony-alpha-7r-iv/-sony-alpha-7r-iv-body-2-years-warranty--5293.html"><strong>A7R IV</strong></a> in 2019.</p> <p>The <strong>Sony Alpha 7S III (A7S III)</strong> improves on the original without going overboard. While Sony claims to have "changed everything" from the processor to the sensor, many elements are comparable. The 12.1-megapixel full-frame sensor is still there, as is a maximum ISO 409,600 for stills.4K UHD is now the standard recording format, and 8K is off the table.</p> <p>Sony is skipping high definition, unlike Canon, which now offers 8K with its new 24x36 hybrid, the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>EOS R5</strong></a>. In the fall of 2019, it was Panasonic that offered a Lumix S1H in 35mm format. The latter's sensor can reach 6K thanks to its huge cooling system, which faces demanding productions despite its 35mm format.</p> <p>Sony, on the other hand, is launching the Alpha 7S III (A7s III) in an aggressive frame with no intention of stopping. If the definition of the sensor is restricted, Sony claims several advantages in return.</p> <p>The A7S III uses the Sony VG-C4EM grip dedicated to <a title="Discover the Sony A1" href="https://www.mczdirect.com/gb/sony-a1/-sony-a1--8286.html"><strong>Sony A1 (A1)</strong></a>, <a title="Discover the Sony A7 IV" href="https://www.mczdirect.com/gb/sony-a7-iv/-sony-a7-iv-mirrorless-camera--9703.html"><strong>A7 IV (A7IV)</strong></a>, A7R IV (A7RIV) and <a title="Discover the Sony A9 II" href="https://www.mczdirect.com/gb/sony-alpha-9-ii/-sony-alpha-a9-ii-body-2-years-warranty--5760.html"><strong>A9 II (A9II)</strong></a> mirrorless cameras. The grip can accept one or two NP-FZ100 batteries and also acts as a battery charger when connected to the camera via the body's USB port.</p> <p>Noise and low-light handling should be excellent; due to the increased pixel readout speed, rolling shutter is limited.</p> <p>Also, with <strong>4K UHD resolution</strong> reaching 600 Mbps or 120 frames per second, eye and face tracking autofocus is included. Sony also has another ace up its sleeve: a 9.44 million-dot electronic viewfinder !</p> <h2><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-echantillon.jpg" alt="Photo test with the Sony A7S III" width="900" height="600" /></h2> <p> </p> <h2 class="p1"><strong>WHAT ARE THE MAIN FEATURES OF THE SONY A7S III HYBRID CAMERA?</strong></h2> <p>The <strong>Sony A7S III</strong> is a high-end mirrorless camera that offers many advanced features and capabilities in a compact, lightweight body. Among the A7S III's top features, here are the top 10:</p> <ul style="list-style-type:circle;"> <li>Beautiful 4K video at 120p in 10-bit 4:2:2 internal for unlimited creative possibilities without overheating.</li> <li>Premium image quality with native ISO 80-102,400, expandable to ISO 40-409,600, for optimal low-light performance when shooting video or stills.</li> <li>Increased dynamic range of 15+ stops, bringing out details even in high contrast scenes.</li> <li>The all-new 12.1MP full-frame back-illuminated Exmor R sensor is combined with the powerful BIONZ XR image processor for exceptional performance and speed.</li> <li>Faster, more accurate video autofocus with Hybrid AF, featuring 759 phase-detection AF points, 92% coverage and enhanced real-time eye AF.</li> <li>New XAVC-HS (H.265) and XAVC-S-I (All-I) codecs, 16-bit RAW data output, S-Log profile.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with new active mode.</li> <li>New touch menu system, variable angle display and 9.44 million dot OLED Tru Finder.</li> <li>Dual card slot compatible with high speed CFexpress Type A/ UHS-II card.</li> <li>Improved connectivity with 5GHZ wifi connection and full-size HDMI port.</li> </ul> <p>The new Sony Alpha 7S III is a lightweight camera that goes beyond expectations. The imaging strengths are supported by a few changes in the physical design, including an LCD screen with a side-aperture joint for better image quality as well as an impressive 9.44m dot OLED electronic viewfinder!</p> <p>Not only does this camera have two slots to store your files on CFexpress Type A or SD UHS II memory cards, but it also promotes heat dissipation so you can shoot continuously without worrying about slow performance due to slow storage speeds, as other models can experience before their buffer fills up completely.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-de-photo.jpg" alt="Portrait photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY A7S III MIRRORLESS CAMERA:</strong></h2> <ul> <li>Stunning 4K video at 120p in 4:2:2 10-bit for <strong>unlimited creative possibilities</strong> without overheating.</li> <li>Outstanding image quality with native ISO 80-102,400, expandable to ISO 40-409,600 for optimal low-light performance.</li> <li>The all-new Exmor R sensor, combined with the powerful BIONZ XR image processor, delivers exceptional performance and speed.</li> <li>More precise autofocus in both stills and video with 759 phase-detection AF points to capture every movement.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with a new active mode for crisp videos and photos.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-photo.jpg" alt="Food photography with the Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>12.1 MP EXMOR RS BSI CMOS SENSOR AND BIONZ XR IMAGE PROCESSOR</strong></h2> <p>Sony has introduced its latest full frame mirrorless camera, the Sony alpha 7s III. With an impressive 12MP sensor and a redesigned Exmor RS back-illuminated design for improved clarity and noise reduction at high sensitivities up to ISO 102400, this new model is sure to be another hit from one of Japan's electronics leaders!</p> <p>The Sony A7S III ( A7S3 ) is an <strong>incredible camera</strong> that will take your photography to the next level.</p> <p>Not only does it have a faster sensor than its predecessor, but with improved BIONZ XR processing power and a reduced rolling shutter of 3x or 8x faster to turn information into images - this Sony body can shoot at 10 fps continuously for 1000 uncompressed raw files.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-essai-photo.jpg" alt="Example of a photo taken with the Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>4K 120P UHD VIDEO, 10-BIT 4:2:2 INTERNAL RECORDING ON THE SONY ALPHA 7S III</strong></h2> <p>Filming in 4K UHD with frame rates up to 120p is possible and easy.</p> <p>You can also record using full 1:1 pixel playback with no binning, as well as 10-bit sampling for even more tonality on your recordings or flexibility in post-production when shooting externally via the HDMI A port in 16-bit raw HQ video quality.</p> <p>The <strong>Sony Alpha 7S3</strong> is a mirrorless camera that offers both high quality and low bit rate coding. The first codec developed for this model was XAVC SS, which uses HEVC/H.265 to retain more detail at smaller sizes while providing good performance when shooting video at bit rates up to 600 Mb/s!</p> <p>In addition, two other types have been created: One, XavcHS, is an intra-frame format capable of capturing amazing footage even on low-power devices; the other, called S-I, works best with higher capacity storage media such as SSDs or hard drives.</p> <p>Sony's new A7S III ( A7S3 ) is an incredible mirrorless camera that shoots at 120 frames per second (fps) and offers 4x slow motion video recording capabilities.</p> <p>This means you can record high-quality, slow-motion footage of your favorite moment with friends or family, then edit it in 30p at incredible speeds!</p> <p>Also, if there are gaps between moments when capturing things on the fly, such as driving through a beautiful landscape, this option gives us enough time to not miss anything by cutting what was being recorded just before something naturally happens without any interruption to the shoot, allowing for smoother cuts when putting a piece together after editing.</p> <p>The Sony 7 S III is a mirrorless camera that can record in the <strong>highest quality video format</strong>, 4K. It also has <strong>no time limit for recording</strong> and will never shut down while you're working on a long project, nor will it take note of any overheating!</p> <p>The Sony Alpha 7S3 is a reasonably priced, customizable digital <strong>camera for professionals</strong> who want to take their digital photography to the next level.</p> <p>With extensive controls for color, gamma levels as well as black level, this camera gives users the flexibility they need when it comes to capturing footage on set or in nature without compromising quality!</p> <p>S-Cinetone offers healthy skin tones with distinct colors that match those seen on professional film cameras like VENICE.</p> <p>So you can be sure your work will always look hot - even if it's being filmed by someone else's pointy object.</p> <p>The new Sony Alpha 7S III is the best camera in the Sony lineup.</p> <p>It offers a color profile that produces natural midtones and soft colors. It also has well controlled highlights so you can enjoy all that S-Log2 gives to your video signal while being able to produce high quality footage even after post production with REC709 or Log C gamma curves if needed.</p> <p>The Sony A7S III is the world's most advanced video production camera. It gives professional filmmakers and photographers the tools to produce movies that were previously impossible.</p> <p>This revolutionary Sony alpha body can record in the traditional Log Gamma (HLG) format as well as in the BT2020 color space that offers an extended dynamic range of over 15 stops to capture every detail from dark shadows to highlights without any skips or gaps, thanks to its wide 6-axis stabilization system that gives you true cinematic videography capabilities, even when you're mounting telescopes !</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-photo-echantillon.jpg" alt="Photoshoot with the Sony A7S III mirrorless camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>FAST MIRRORLESS AF SYSTEM</strong></h2> <p>The Sony Alpha 7S3 is the latest and greatest mirrorless camera from Japan's favorite brand. Featuring a fast Hyper-Z AF system, this Sony alpha body has 759 phase detection points that can focus on anything in less than 2 seconds with incredible accuracy, even if you're shooting video or stills using up to 6 EV of sensitivity.</p> <p>The Sony A7S III is a camera that can track moving subjects and has AI-based tracking, making it perfect for action photography.</p> <p>It also features real-time eye autofocus, so you don't have to worry about missing the shot when shooting portraits of humans or animals.</p> <p>The Sony Alpha A7S III is a game changer for anyone looking to take their photography to the next level.</p> <p>This full-frame mirrorless camera features an incredible sensor and the latest technologies that will allow you to focus faster and easier than ever.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-essai.jpg" alt="Photo test with the Sony alpha 7S 3" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>5-AXIS STEADYSHOT INSIDE IMAGE STABILIZATION IN SONY MIRRORLESS CAMERAS</strong></h2> <p>The Sony A7S III is an impressive camera! It has a 5.5-stage stabilization system, which allows you to take pictures without worrying about them being blurred due to shaking and to shoot handheld photos or videos using suitable lenses, such as telephoto lenses for wildlife photography.</p> <p>The Sony A7SIII ( A7S3 ) offers a variety of features that make this camera perfect for any photographer. You can use it to <strong>shoot landscapes</strong>, macros, and high-magnification events, such as concerts or wildlife photos, without worrying about stability issues, especially because you can always rely on the 5-axis, even when using third-party lenses with built-in stabilization features.</p> <p>The Sony A7S III is the latest in a line of <strong>high-quality professional cameras</strong>. It features an active IS mode that allows for even smoother footage right out of the box, with additional stabilization methods for videographers who need it most!</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-7-s-III-photo-essai.jpg" alt="Sony A7S III test foodphotography" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY BODY DESIGN AND CONNECTIVITY</strong></h2> <p>The Sony Alpha 7S III (A7SIII) is a camera with an impressive Tru-Finder QXGA OLED viewfinder with a high resolution of 9.44 million dots and 0.9x magnification for exceptionally clear, crisp eye-level viewing from anywhere in the frame, anytime!</p> <p>This viewfinder also features dedicated high-quality 120 fps settings to make it easy to render motion for both you and the captured images, thanks to its physical design.</p> <p>Its long 25mm eyepieces offer a 41° angle of view, giving it a wider perspective while providing clearer images than most traditional cameras today, without sacrificing too much detail or clarity when zooming in on particular areas of each shot, which is especially great if they're right next to each other.</p> <p>The Sony 7 S III is a camera specifically designed for videographers, with features that make it easy and comfortable to use for self-recording.</p> <p>The side-opening LCD screen allows you to work high or low without having to let go of the wheel when working on location; it also has a front-facing hinged position, perfect for vlogging or other self-recording needs!</p> <p>This touchscreen feature makes navigating settings very intuitive, so they are quickly accessible by touch, instead of fumbling around trying to figure out the menus in general terms.</p> <p>The Sony A7SIII is one of the top cameras for those who still want to use cards. It has a dual CFexpress Type A or SD memory card slot and can be configured to suit your needs in terms of files saved, so you can have plenty of storage space without worrying about running out at any time!</p> <p>Like all good things, there are also drawbacks; remember that unless both slots were designed specifically for high-speed transfers (U HS II), only standard formats will work here - so make sure that's what matters most before you buy this baby ;)</p> <p>For those who like to get creative with their video shooting, the Sony Alpha 7S3 has a more intuitive menu system and improved features. For example, it's easier for you to set up different workflows or select settings that go perfectly with the video recording mode, but also with on-board photography!</p> <p>Sony's latest A7SIII is a beautifully designed camera that will last for years of shooting. Its magnesium alloy chassis provides rigidity, durability and stability while remaining lightweight thanks to improvements in its lens mount design. It also offers more comfort with a flexible grip at any angle.</p> <p>The Sony 7 S III is weather sealed to protect it from the rigors of harsh conditions. The battery cover and terminal covers are also sealed, ensuring that your camera can withstand whatever Mother Nature throws at it!</p> <p>The Sony Alpha 7S III ( A7S3 ) is a game changer in video production. It features high capacity NP-FZ100 rechargeable lithium-ion batteries that provide up to 510 shots and 80 minutes of recording time per charge, whether you're using the viewfinder or the rear LCD screen, making this camera perfect for any type of shooting!</p> <p>The Sony 7 S III mirrorless feature a full-size HDMI port, which is ideal for connecting to external recorders.</p> <p>The Sony A7S 3 is a camera with 3.5mm external headphone and microphone ports, which allows for better control of audio recording when using compatible equipment such as wireless headsets or shotgun mics.</p> <p>The Sony A7SIII from Sony is an excellent mirrorless digital camera for those who want the best of both worlds. It can be used with a shotgun mic or an XLR input mic, and it offers clearer recording sound because it sends digital signals instead of analog.</p> <p>The Sony Alpha 7S III is a camera with built-in Wi-Fi, which allows you to connect wirelessly and share images directly from the camera. This feature also allows you to remotely control your shots, which is perfect when you want instant review.</p> <p>The Sony A7S III mirrorless camera offer three different connectivity options, including two USB Type-C ports that can be paired with an optional Ethernet wired LAN adapter for 1000BASE-T speed Internet access or remote shooting.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-essai.jpg" alt="Shooting with the new Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ON THE SONY A7S III CAMERA</strong></h2> <p>The Sony a7S III is the <strong>ultimate professional video camera</strong>. It is packed with features and its performance has been designed to meet your needs as an aspiring videographer or photographer looking for the latest technology in this field.</p> <p>The Sony A7S III is a complete camera, perfect for professional content creators. The body has been ergonomically designed with a better grip, a fully articulated LCD screen and waterproofing capabilities to provide you with high quality images or videos, no matter what type of production!</p> <p>With the addition of color profiles as well as new sensor and processor components included in this hybrid tool, there's not much else to do when you have access to these tools at your disposal, giving users total control over their final product without sacrificing anything along the way.</p> <p>The new Sony Alpha 7S III is an impressive mirrorless digital camera with a long list of upgrades.</p> <p>Users can enjoy faster data recording, better image stability and CF Express card compatibility thanks to its many renovations.</p> <p>With the Sony A7 S III, you can enjoy smoother videos and sharper images thanks to the sensor shift technology and anti-shake stabilization.</p> <p>This Sony camera also features intelligent active video cropping to bring your content into focus no matter where it is on the screen.</p> <p>The Sony A7S III is a camera designed <strong>for professional content creators</strong> looking to get the most out of their skills. It features 759 phase detection AF points with 90% coverage, Eye autofocus that can track humans or animals, and real-time video tracking, making it easier than ever to focus while shooting!</p> <p>Whether you're an enthusiast trying to capture something on film through creativity alone - or someone at the top of their game wanting nothing more than perfection in every image captured - we know this latest advancement will be a new love when used professionally.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-exemple.jpg" alt="example of photoshoot with Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>IS THE SONY ALPHA 7S III A PROFESSIONAL CAMERA?</strong></h2> <p>The Sony a7S III is a full frame mirrorless camera that was released in July 2020. The camera is aimed at professional photographers and videographers who need a high quality camera for stills and video.</p> <p>The a7S III has a 12.1-megapixel sensor and can record 4K video at up to 120 frames per second. It also has 5-axis image stabilization and an extended ISO range of 100 to 102400.</p> <p>In terms of build quality, the a7S III is made of magnesium alloy and is weather sealed to protect it from dust and moisture. The camera also has a large, high-resolution touchscreen and two SD card slots.</p> <p>Overall, the Sony a7S III is a great choice for professional photographers and videographers who need a high-quality camera and camcorder.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s3-exemple-phto.jpg" alt="Macro photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHICH BATTERY GRIP WORKS WITH THE SONY A7S III?</strong></h2> <p>The Sony VG-C4EM vertical grip is an optional accessory that can be added to the Sony A7S III camera.</p> <p>It allows for more comfortable shooting in a vertical orientation and also provides an additional battery, increasing the camera's shooting performance.</p> <p>The grip is made of durable magnesium alloy and is resistant to dust and moisture, making it ideal for use in harsh environments. It also features a built-in shutter release, AF-ON button, AE lock button and multi-selector joystick for easy operation.</p> <p>With its rugged construction and convenient controls, the Sony VG-C4EM vertical grip is an ideal choice for photographers who want to get the most out of their Sony A7S III camera.</p> <p class="p1"><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s-3-exemple-phto.jpg" alt="Photo shoot with the Sony alpha 7S III" width="900" height="600" /></p> <p class="p1"> </p> <h2 class="p1"><strong>HOW LONG CAN IT FILM?</strong></h2> <p>The Sony A7s III is a powerful and versatile digital camera that offers many features to amateur and professional photographers.</p> <p>One of the most impressive features of the A7s III is its video recording capability. With no limit on recording time, the A7s III allows users to capture high-quality video footage for an unlimited amount of time.</p> <p>This makes it an ideal camera for event photographers and videographers who need to capture long-lasting events, such as weddings or concerts.</p> <p>In addition, the A7s III's 4K video resolution ensures that users will be able to produce high-quality video that can be enjoyed on a variety of devices.</p> <p>Whether you're a professional videographer or an amateur photographer, the Sony A7s III is a great choice for anyone who wants to capture beautiful video.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s3-exemple-photo.jpg" alt="Wildlife photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WILL BE THE PERFORMANCES OF THIS DEVICE IN ASTROPHOTOGRAPHY?</strong></h2> <p>The Sony A7SIII is an excellent choice for astrophotography thanks to its exceptional low-light performance.</p> <p>With its 12.1 megapixel sensor, it is capable of capturing a large amount of detail and producing stunning images.</p> <p>However, due to its lower megapixel count, users may feel limited to smaller prints or reduced results when cropping.</p> <p>Ultimately, it all depends on how you shoot and what you want the end result to be.</p> <p>For example, if you want to make large prints or crop your photos, you might consider a camera with a higher megapixel count.</p> <p>On the other hand, if you're content with small prints or don't plan to crop your images, the Sony A7SIII will produce stunning results that you'll be proud to display.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s3-essai-photo.jpg" alt="Sony a7S III rear view" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>HOW DOES THIS CAMERA'S LOW-LIGHT PERFORMANCE COMPARE TO THE A6600 AND A7III?</strong></h2> <p>Low light photography has always been a bit of a challenge, but with the advent of new technologies, it has become easier to achieve excellent results even in very low light conditions.</p> <p>The Sony A7S III is a camera specifically designed for low light photography, and it excels in this area thanks to its large photosites and low pixel count.</p> <p>In fact, the larger pixels and lower signal-to-noise ratio allow the A7S III to capture more detail in low-light scenarios than other cameras.</p> <p>This makes it an ideal choice for photographers who want to be able to shoot in any lighting condition.</p> <p>Whether you're shooting a wedding in a dimly lit church or trying to capture the night sky, the A7S III will help you get the best results possible.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7-s-3-essai-photo.jpg" alt="Sony alpha 7S III, view of the control buttons" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>3 REASONS TO BUY THE SONY A7S III CAMERA</strong></h2> <p>The Sony Alpha 7S III is a professional mirrorless camera that offers excellent image quality, 4K video recording and fast autofocus. It's one of the most popular cameras on the market, and it's easy to see why. Here are three reasons to buy the Sony A7S III camera:</p> <p>1. Image Quality. The Sony A7S III produces stunning images, thanks to its full-frame sensor and advanced image processing.</p> <p>2. 4K video recording. The Sony A7S III can record 4K video at up to 60 frames per second for smooth, detailed footage.</p> <p>3. Fast autofocus. The Sony A7S III features advanced autofocus technology that makes it easy to track moving subjects.</p> <p>If you're looking for a high-end camera with excellent image quality, 4K video recording and fast autofocus, the Sony A7S III is a great option.</p>

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<p>The Alpha 7 III (A7 III) is being replaced by the Alpha 7 IV (A7 IV) after more than 3 years of outstanding and trustworthy performance. Among the changes, the sensor has been upgraded, while several photo and video capabilities have been improved.</p> <p>Photographers have been waiting for this camera (photo video) for a long time, and it is finally here. The Sony Alpha 7 IV (A7 IV) is the long-awaited sequel to the popular Sony Alpha 7 III and features an updated spec sheet.</p> <p>On the program: a dual Bionz XR processor, a new 33 megapixel sensor, a revamped autofocus module with artificial intelligence, and a strengthened video component with 4:2:2 10-bit internal recording</p> <p>The competition is readying its weapons in the opposite corner, where the Alpha 7 IV (A7 IV) and the opposition are battling it out.</p> <p>The <a title="Discover the Canon EOS R6" href="https://www.mczdirect.com/gb/canon-eos-r6/-canon-eos-r6-body-2-years-warranty--6396.html"><strong>EOS R6</strong></a> is an example at Canon, while Nikon has introduced the <a title="Discover the Nikon Z6 II" href="https://www.mczdirect.com/gb/nikon-z-6ii/-nikon-z6-ii-body--8281.html"><strong>Z6 II</strong></a> and the Z6 first. Panasonic's Lumix S1 and Lumix S5 are also strong prospects.</p> <p>It is difficult to find a direct equivalent of the Alpha 7 IV (A7 IV) among small APS-C or micro 4/3 sensors.</p> <p>However, we can mention the Fujifilm XT4, the Olympus OMD EM1 Mark III or the Lumix GH6 as alternatives.</p> <p>The Sony a7 IV digital camera sets the standard for modern <strong>full frame cameras</strong>.</p> <p>Its superb 33MP still image quality, 4K 60p video capture, improved ergonomics and lightning-fast sharing features make it <strong>ideal for today's photographers and filmmakers</strong>.</p> <p>With a focus on versatility and performance, the Sony a7 IV is sure to impress anyone who picks it up.</p> <p>Sony has once again raised the bar for what a full-frame camera can be, and the Sony a7 IV is sure to be a hit with professionals and enthusiasts alike.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a-7-iv-photo-exemple.jpg" alt="Photo test with the Sony A7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>INTRODUCING THE SONY A7 IV: A NEW STANDARD IN FULL-FRAME CAMERAS</strong></h2> <p>Sony has just announced the latest addition to its Sony a7 line of full-frame cameras, the Sony a7 IV.</p> <p>The Sony a7 4 is a major evolution of its predecessor, the Sony a7 III, and sets a new standard for full frame cameras.</p> <p>The Sony alpha7 IV is packed with features that serious photographers will love, including a new 33-megapixel sensor, in-body 5-axis stabilization, 4K video recording, and more.</p> <p>With its fast autofocus system and powerful image processing capabilities, the Sony a7 IV is sure to appeal to professional photographers and enthusiasts alike.</p> <p>Sony has once again raised the bar for what a full-frame camera can be.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a7-iv-photo-exemple.jpg" alt="sony a7iv photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: VERSATILE AND POWERFUL</strong></h2> <p>The Sony a7 4 is a versatile and <strong>powerful full-frame camera</strong> that will appeal to a wide range of photographers.</p> <p>With its new 33 megapixel sensor, built-in 5-axis stabilization, 4K video recording and fast autofocus system, the Sony a7 IV is capable of capturing stunning photos and videos.</p> <p>Whether you're a professional photographer or an enthusiastic amateur, the Sony alpha7 IV is sure to impress.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a-7-4-photo-exemple.jpg" alt="example of photo taken with the Sony alpha 7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: A STEP FORWARD FROM THE SONY A7 III</strong></h2> <p>Sony's a7 IV is the latest revision of its popular a7 mirrorless camera line.</p> <p>The a7 4 features several improvements over its predecessor, the a7 III, including a new sensor design, an updated autofocus system and 4K video recording.</p> <p>Perhaps the most significant change is the new sensor design, which Sony says improves image quality and low-light performance.</p> <p>The updated autofocus system includes eye tracking for stills and video, as well as improved subject tracking.4K video recording is now available at up to 60 frames per second, with full-frame oversampling for better image quality.</p> <p>Sony has also included HLG (hybrid log gamma) support for HDR video playback on compatible TVs.</p> <p>Overall, the Sony a7 IV is a minor but significant upgrade over the previous model and should appeal to anyone looking for a <strong>high-quality mirrorless camera</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-alpha-7-4-photo-exemple.jpg" alt="Sony A7 IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: PERFECT FOR PROFESSIONAL PHOTOGRAPHERS</strong></h2> <p>The Sony A7 IV is a high-end camera that is <strong>perfect for professional photographers</strong>.</p> <p>It has a full-frame sensor, which makes it ideal for capturing detailed images. The camera also has 4K video recording capabilities, making it perfect for filmmakers.</p> <p>In addition, the Sony Alpha7 IV features a 5-axis image stabilization system, which helps reduce blur and shake when shooting video or taking photos.</p> <p>The Sony A7 4 is a great camera for anyone who wants <strong>to take stunning photos</strong> or videos.</p> <p>It's well worth the price and will take your photography to the next level.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-alpha-7-4-photo-exemple.jpg" alt="Sony a7iv photography example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: AN EXCELLENT CHOICE FOR ENTHUSIASTS</strong></h2> <p>The Sony a7 IV is an excellent choice for photography enthusiasts.</p> <p>It is a full-frame camera with 33 megapixel resolution and Sony's latest generation BIONZ X image processor.</p> <p>The camera also features 5-axis in-camera stabilization, which is ideal for low-light photography and video shooting.</p> <p>Overall, the Sony a 7 IV is a great choice for enthusiasts who want a high-quality camera that can <strong>capture beautiful images and videos</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a-7-4-photo-exemple.jpg" alt="Sony alpha 7 IV photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV AGAINST THE COMPETITION</strong></h2> <p>Sony has included a few new features that distinguish the a7 IV from its predecessors, such as a variable angle LCD and a built-in intervalometer. But how does the a7 IV stack up against the competition?</p> <p>On paper, the a7 IV looks like a strong contender in the full-frame mirrorless camera market.</p> <p>However, it remains to be seen how it will perform in real world conditions. Sony's autofocus system is impressive, but it will have to contend with Canon's Dual Pixel CMOS AF and Nikon's Z6/Z7 mirrorless AF systems.</p> <p>The a7 4's 4K video capabilities are also impressive, but it will have to compete with the likes of the Panasonic GH6 and Sony a9 II if it is to be considered a top-tier video camera.</p> <p>And while the a7 IV's price is relatively high, it's still significantly cheaper than the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>Canon EOS R5</strong></a> and <a title="Discover the Nikon Z9" href="https://www.mczdirect.com/gb/nikon-z9/-nikon-z9-mirrorless-camera--9699.html"><strong>Nikon Z9</strong></a>.</p> <p>Only time will tell how the Sony alpha 7 4 will fare against its competitors, but there's no doubt that it's a <strong>powerful and versatile camera</strong> that has a lot to offer photographers and filmmakers.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7-4-photo-exemple.jpg" alt="Sony A7IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHY THE SONY A7 IV IS THE BEST FULL FRAME CAMERA ON THE MARKET?</strong></h2> <p>The Sony a7 IV is the <strong>best full-frame camera</strong> on the market for a number of reasons.</p> <p>First, it has an incredible autofocus system that can track subjects with ease.</p> <p>Second, it has 4K video capabilities, allowing you to capture stunning footage.</p> <p>Third, its low-light performance is superb, thanks to its large sensor and fast aperture lenses.</p> <p>Finally, it's extremely lightweight and portable, making it <strong>ideal for travel and street photography</strong>.</p> <p>In summary, the Sony alpha 7 4 is the best full-frame camera on the market thanks to its autofocus system, 4K video capabilities, low-light performance and portability.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7-iv-photo-exemple.jpg" alt="photo test Sony Alpha 7 4" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>10 REASONS TO LOVE THE SONY ALPHA 7 IV</strong></h2> <ol> <li>The A7IV delivers stunning photo and video quality.</li> <li>With 33 megapixels of resolution, the A7IV captures images with amazing precision.</li> <li>It's perfect for capturing fast-paced action with its excellent shooting speed.</li> <li>The A7IV's autofocus system is simply outstanding, ensuring that your photos are always sharp and in focus.</li> <li>The A7IV is a full-frame camera, which means it can use the entire image sensor area to produce high-quality images.</li> <li>It has a 5-axis image stabilization system, which helps reduce camera shake and blur.</li> <li>This camera has an impressive maximum recording capacity of 4K Ultra HD.</li> <li>The camera is compatible with a wide range of lenses, giving you plenty of options to choose from.</li> <li>This mirrorless camera is relatively light and compact for a full-frame camera, making it easy to carry with you.</li> <li>The Sony A7 4 is simply the best full-frame camera on the market, and it's sure to satisfy even the most demanding photographers.</li> </ol> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7iv-photo-exemple.jpg" alt="Sony A 7 IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY A7 IV</strong></h2> <ul> <li>Redesigned full-frame mirrorless camera with the latest Sony technology and a new body.</li> <li>Now includes a variable angle LCD, improved viewfinder, multi-digital interface shoe and advanced connectivity.</li> <li>Improved speed with real-time eye AF for humans, animals and birds, and uninterrupted shooting at 10 frames per second.</li> <li>Up to 4K/60p in Super35, 7K full frame 4K/30p upsampling and 10bit 4:2:2 with All-Intra H.265.</li> <li>Updated IBIS for up to 5.5 stops compensation and new AF assist with focus breathing compensation.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a7iv-photo-exemple.jpg" alt="Hybrid Sony a7 IV photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7 IV SENSOR AND PROCESSOR</strong></h2> <h3>33MP Exmor R BSI CMOS sensor</h3> <p>This new Sony Alpha 7 4 mirrorless camera produces high-quality images with a backlit design that's ideal for low-light conditions and excellent color rendition, as well as capturing crisp detail in all your photos.</p> <p>The Exmor R sensor offers a better dynamic range than most other sensors on the market today - it can often exceed 15 stops!</p> <p>This means you'll never have to worry about blown highlights or crushed shadows when shooting outdoors at night thanks to its ability to take advantage of dawn to dusk without any loss of image quality due to poor lighting conditions.</p> <p>It also allows you to store raw files at 10 bits per channel. You won't have to worry about anything happening while shooting; just save a JPG file instead.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a-7-iv-photo-exemple.jpg" alt="Sony a7 IV mirrorless camera example" width="900" height="600" /></p> <p> </p> <h3>BIONZ XR Processor</h3> <p>The new flagship-class BIONZ XR engine enables high-speed image processing for fast continuous shooting, 4K video recording and advanced AF tracking performance.</p> <p>The fast response time also helps reduce rolling shutter distortion with moving subjects so they look sharp in your photos or videos.</p> <p>The Sony A7 4 is a <strong>high-end camera</strong> that offers fast shooting speeds of up to 10 frames per second with mechanical or electronic shutters and AF/AE enabled.</p> <p>The buffer also allows for 828 consecutive uncompressed photos in raw and JPEG format with CFexpress Type A cards.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a-7iv-photo-exemple.jpg" alt="sony a7 IV mirrorless test" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7 IV VIDEO RECORDING</strong></h2> <h3>4K 60p 10-bit video recording</h3> <p>With the Sony Alpha 7 4, you can <strong>shoot in 4K UHD</strong> at 30 fps and still get high quality images.</p> <p>The sensor has an impressive number of pixels for this resolution, more than any other camera in the world!</p> <p>It also offers 10 bits per channel, which means your colors will never be dull or washed out; they'll be rich in detail, even when viewed up close.</p> <p>The new Sony A7IV is a camera to be reckoned with.</p> <p>Not only does it record in 4K, but its Super 35 sensor and upsampled capture area also offer UHD output at up to 60p 10-bit.</p> <p>The Sony A 7 IV is a mirrorless camera that <strong>can record for an unlimited amount of time</strong>, with no limit to the length of videos.</p> <p>It has improved heat dissipation structures, so you can shoot in 4K 60p 10 bit and still be pretty cool!</p> <p>The Sony Alpha 7 IV is a <strong>game changer in the world of professional video</strong>.</p> <p>The camera offers two different codecs to fit your workflow: XAVC, which uses HEVC/H.265 encoding for even higher quality and better motion analysis with lower bit rates of up to 600Mb per second; as well as XAVC S-I, an intra-frame format that offers consistent performance at lower resolutions like UHD 4K or 2160p120fps - whatever you need.</p> <p> </p> <h3>S-Cinetone, S-Log3, and other color and gamma controls</h3> <p>The Sony A7 IV is capable of delivering natural midtones and highlights that are well controlled. This color profile gives you healthy skin tones and soft colors.</p> <p>This excellent camera for amateurs and professionals supports Hybrids Log-Gamma, which allows you to <strong>produce HDR content</strong> directly from the camera with its wide color gamut capabilities.</p> <p>With S-Log3, you have the ability to shoot in 15+ stops of dynamic range with increased control over shadow and midtone calibration.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-alpha-7-4-photo-exemple.jpg" alt="Sony a7 IV photo quality" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7 IV: FAST MIRORLESS AF SYSTEM</strong></h2> <h3>Autofocus based on artificial intelligence</h3> <p>The Sony Alpha 7 IV camera is a great option for anyone looking to <strong>take their photography to the next level.</strong></p> <p>With its fast mirrorless AF system and -4 EV sensitivity range, you'll never have trouble getting the perfect shot, even if the scene is dimly lit!</p> <p>This fantastic piece of equipment can do wonders for video recording and still images, so be sure to get yours today before it sells out.</p> <p> </p> <h3>Real-time eye tracking and AF</h3> <p>The Sony A7 IV's AF system is fast, accurate and locks onto subjects. Whether it's face tracking or sharpness in video or stills, it will give you a good picture.</p> <p>The Sony Alpha 7 IV is a <strong>high-precision camera</strong> that can track subjects accurately in real time.</p> <p>The artificial intelligence system recognizes patterns and colors for increased accuracy, as well as tracking speed from afar with its significantly reduced distance requirements of 25 meters or less!</p> <p>The latest addition to Sony's Alpha series is true to its reputation as a game changer.</p> <p>The A7 IV was designed from the ground up with speed, stability and accuracy in mind. It will meet all your needs as an artist or professional photographer working on production projects where you need to be consistent on a wide variety of subjects at different distances.</p> <p> </p> <h3>AF during video recording and additional focus modes</h3> <p>The Sony A7 IV is <strong>ideal for capturing video of all types</strong>, including eye-catching shots that will make your subject stand out.</p> <p>With support for real-time autofocus while recording and powerful features like Face Detection, which tracks the eyes of a moving human or animal, this camera can't be beat!</p> <p>The Sony A7IV offers many options for focusing while recording.</p> <p>You can choose from seven-step AF transition speeds and five-step subject shift sensitivity settings that will let the camera do the heavy lifting while giving your fingers more control over exactly where they're pointed, which is especially useful if a person needs to have both eyes open or if distances vary considerably from close to far.</p> <p>The Sony Alpha 7 4 has a very interesting new feature, Focus Map. It's like peaking with a color overlay that shows you where something is in front of or behind your focus point depending on the aperture setting you choose.</p> <p>The Sony A7 4 is a camera that was <strong>designed for professionals</strong>. It has an AF Assist feature that allows you to easily switch between automatic or autofocus mode and manual focus control, if necessary, to adjust your shots when working on a set with multiple subjects at the same time - a quick way to shift selective attention between these different elements without having too much trouble yourself.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-alpha-7-iv-photo-exemple.jpg" alt="Sony a7 IV mirrorless camera photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7IV BODY DESIGN, CONNECTIVITY AND STREAMING</strong></h2> <h3>Viewfinder and LCD screen</h3> <p>The Sony A7 IV is an <strong>excellent camera</strong> that can shoot in standard 60 fps and 120 fps formats for smooth motion rendering.</p> <p>The Tru-Finder viewfinder has a higher resolution than its predecessor, allowing you to see things more clearly with 1/3 point per pixel accuracy on the screen.</p> <p>The Sony Alpha7 IV is perfect for vloggers, Instagram star influencers and other selfie needs thanks to its articulating screen that can be used either in a front-facing orientation or tilted up at high angles while shooting vertically on uneven surfaces.</p> <p>This LCD screen also makes it easy to work with touch capabilities as well as intuitive controls making navigating settings quick and easy.</p> <p> </p> <h3>Ports and Interface</h3> <p>The Sony A7 IV is a powerful camera that offers full-size HDMI ports for more reliable connections when working with external recorders.</p> <p>The Sony Alpha7 IV features a USB 3.2 Gen 2 Type-C port, which offers faster data transfer speeds than microUSB and can be used to charge the camera from your computer or power it via accessories while connected.</p> <p>Sony's latest camera, the A7IV, features a 3.5mm headphone port and an external microphone jack for better audio control.</p> <p>The new Sony A7 IV camera has a hot shoe that supports the optional ECM-B1M Shotgun Microphone or XLR-K3M adapter kit, which allows you to get clear audio recording by sending digital microphone signals to your camera.</p> <p>This mirrorless camera features a USB Type-C port that can be paired with three optional accessories. It offers TX 1000BASE connectivity, wireless remote shooting and FTP transfer, all of which are great for getting your work done in style.</p> <p> </p> <h3>5-axis SteadyShot INSIDE image stabilization</h3> <p>The Sony A7 IV is an amazing camera, especially for those who like to shoot video or stills and are looking to upgrade their gear.</p> <p>Not only does it feature the 5-axis SteadyShot INSIDE image stabilization system that helps eliminate any blur caused by shaking when taking photos.</p> <p>The latest Sony A7IV offers versatility for different types and styles of photography.</p> <p>Whether it's macro photography, high-magnification shots or wide-angle shots, the camera compensates for pitch (tilt) and yaw adjustments so your images are perfectly straight.</p> <p>It also has roll compensation, which is also useful for moving subjects.</p> <p>The new Sony A7 IV is the ultimate video camera, with more features than ever! For example, there are three different stabilization modes that can be used to remove any unwanted shaking.</p> <p>In addition, it comes with Sony's Active IS mode, which allows for even smoother footage straight out of the camera, without any further processing.</p> <p> </p> <h3>Advanced external flash control</h3> <p>The Sony A7 IV is an excellent camera for photographers who want to use flash to shoot fast-moving subjects.</p> <p>This is possible, thanks to the more advanced P-TTL (Programmed Trigger Lock) metering system and an updated flash control unit that reduces shutter lag between shots, as well as the use of AWB information from your settings to capture natural color tones without overexposing or underexposing light sources such as lights/burns, etc.</p> <p>This allows you to shoot faster because they are easy on both eyes when working at night.</p> <p> </p> <h3>Wireless Connectivity and Streaming</h3> <p>The all-new Sony A7 4 is a very powerful camera. This high-tech wonder is packed with all the features you need for your next photo shoot and more, including built-in Wi-Fi that allows for wireless or wired shooting without any hassle!</p> <p>The connectivity also allows you to control the camera remotely, which means you'll never again have an excuse for not taking the perfect shots when they're out of range like before.</p> <p>The Sony Alpha7 IV is a camera that can be controlled with your phone through Bluetooth. This means you'll never have a problem connecting it again.</p> <p>The Sony A7 IV is the perfect camera for people who want to improve their photography skills. It offers amazing features that will ensure you never lose your precious memories again, like Visual Story which automatically publishes photos and videos to online storage platforms so they are always accessible, no matter what!</p> <p>The new Sony A7 IV camera isn't just for taking pictures. If you have a compatible computer or mobile device, this stylish little camera can stream live video directly from the lens to your screen.</p> <p>This mirrorless camera is also a high-resolution camera that offers 4K 15p, FHD 60p/30fps and HD 30 fps shooting options. It also features the internal Creative Look feature with natural skin tones for attractive photo quality right out of the box!</p> <p>The Sony A7 4 is a high-end camera that supports UVC and AC for better image quality while streaming.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-alpha-7-IV-photo-exemple.jpg" alt="Sony A7IV photo test" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7 IV FEATURES</strong></h2> <ul> <li>New 33-megapixel full-frame back-illuminated Exmor R CMOS sensor</li> <li>Latest generation Bionz XR image processing engine</li> <li>Improved low-light performance and noise management with native ISO 100-51,200 (expandable to 204,800 for stills and 102,400)</li> <li>Improved 5.5-stop, 5-axis in-camera image stabilization system</li> <li>10 fps continuous shooting with AF/AE Tracking, now up to f/22</li> <li>Uninterrupted shooting with over 828 JPEG + RAW images</li> <li>Two card slots with 1x CFexpress Type A and SD UHS II</li> <li>759 AF points (94% coverage) with 30% improvement in AF-S speed</li> <li>Real-time eye-tracking AF for human/pet/bird</li> <li>Fully articulated 1.03 million-dot variable angle LCD touchscreen and new touch menu</li> <li>New dial with stills/film/rallies and fast motion</li> <li>Improved 3.69 million dot OLED viewfinder</li> <li>Improved grip</li> <li>Improved connectivity with multi-interface (MI) digital hot shoe, USB Type-C, 1000Base-T</li> <li>Ethernet, 5GHz WiFi and HDMI Type-A.</li> <li>Remote control and focus with the Imaging Edge application</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-hybride-sony-alpha-7-4-photo-exemple.jpg" alt="example of shooting with Sony A7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ON THE SONY ALPHA 7 IV</strong></h2> <p>The Sony A 7 IV camera is an upgrade to the previous model, and not just in name.</p> <p>The sensor has been updated with higher resolution and improved image quality, while also including handy video features never before seen on this type of camera, such as fast AF speeds or tracking modes for when you need them most!</p> <p>The new design offers significant changes that make it even easier to use than before - ideal if all those glorious pixels are what matter most to your workflow.</p> <p>The Sony Alpha 7 IV camera has been launched and it offers true mirrorless capabilities with 33 megapixels, fast high-buffered burst rates as well as 4K/60p video. Live streaming is now possible without any delay thanks to faster data transfer speeds.</p> <p>The Sony A7 IV is a camera that lets you capture the perfect image, no matter what type of content it will be used for. Whether you are a beginner or a professional, this camera has an abundance of features and capabilities that make the creative possibilities endless.</p> <p>The new Sony A7 IV camera is packed with features, but it also has a new design that will make you want to own one even more. </p>

SOA7IV14GMX6

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Description coming soon

SOA7III24105OSSSD256BAT

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<p>The all-new <strong>Sony Alpha 7R V (A7R V)</strong> is a 24x36 camera that boasts a 61MP resolution. With this definition, the ergonomics have also been redesigned to include 8K video capabilities and improved autofocus tracking . The Sony A7R V will set a new precedent for studios around the world.</p> <p>Until the early 2020s, Sony was the only company marketing 35mm mirrorless. However, when other legacy manufacturers saw Sony's success in this market, they began to release their own products and compete with Sony.</p> <p>With the release of the Nikon Z7 and other Panasonic Lumix S1R, Sony then released the <a title="Discover the Sony A7R IV" href="https://www.mczdirect.com/gb/sony-alpha-7r-iv/-sony-alpha-7r-iv-body-2-years-warranty--5293.html" target="_blank" rel="noreferrer noopener">Alpha 7R IV (A7R IV)</a> with a 61MP sensor to compete. If Leica had entered the race with its SL2, and Canon with its <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html" target="_blank" rel="noreferrer noopener">EOS R5</a> in the meantime, or if Nikon was struggling with the <a title="Discover the Nikon Z7 II" href="https://www.mczdirect.com/gb/nikon-z-7ii/-nikon-z7-ii--8283.html" target="_blank" rel="noreferrer noopener">Z7 II</a>, no full frame competitor came close to the definition offered by the A7R IV.</p> <p>In mid-fall 2022, the Japanese tech giant returns with the Alpha 7R V (A7R V). Some expected a 100MP 24x36 sensor to compete with medium format cameras like the <a title="Discover the Fujifilm GFX100S" href="https://www.mczdirect.com/gb/fujifilm-gfx100s/-fujifilm-gfx100s--8288.html" target="_blank" rel="noreferrer noopener">Fujifilm GFX100S</a> or Hasselblad X2D 100C; however, that is not what was delivered.</p> <p>Sony has made significant improvements to its A7R V camera, which includes a new chassis, a new processor and improved AF tracking. The sensor remains the same as the one used in the previous model. In addition, this new version now supports 8K video capabilities.</p> <p> </p> <h2 class="p1"><strong>WHAT WE AIM FOR WITH THE SONY A7R V ( ILCE-7RM5 ):</strong></h2> <ul> <li>A big step forward for Sony's high-resolution mirrorless camera with 61MP images, full-pixel playback of 8K/24fps video and high-speed 4K/60fps.</li> <li>Dramatically improved autofocus technology with AI-driven Deep Learning processing for humans, animals, birds, vehicles and insects.</li> <li>Improved low-light performance, AE algorithm, more accurate color reproduction, and improved auto white balance.</li> <li>Up to 10 frames per second RAW burst with AF/AE tracking, writing to two CFexpress cards, with a Quad XGA viewfinder and 3-axis LCD.</li> <li>Optical stabilization up to 8 stops for stills and new active mode for video, as well as multi-resolution RAW modes.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-8.jpg" alt="Sony A7R V" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7R V CAMERA OVERVIEW</strong></h2> <p>The all-new Sony a7R V camera body is the perfect tool for any photographer, whether professional or enthusiast. This update introduces AI deep learning subject recognition, which allows for better recognition and real-time tracking of humans, animals, birds, vehicles and insects.</p> <p>With this new feature, the Sony alpha line of cameras turns a new page: it has never been easier to take amazing shots of your favorite subjects.</p> <p>Although it captures 61-megapixel images, the new full-frame back-illuminated sensor can now shoot RAW at up to 10 fps and record 8K 24p video with full pixel readout and no binning. The sensor also offers wider AF coverage, with 693 phase-detection AF points.</p> <p>In addition, deep learning AI has been leveraged to acquire and track a wider range of subjects, including planes, cars, trains and an ever-increasing number of animals.</p> <p>Sony has redesigned the overall design by rebuilding it with an aluminum body for people who use Sony products for professional purposes such as studio, portrait, wildlife, landscape, wedding, etc.</p> <p>The new ILCE-7RM5 features a 9-million-dot electronic viewfinder, superior to other cameras in its class, as well as a 4-axis/4-directional multi-angle LCD touchscreen for difficult angles and clear shots.</p> <p>You'll also find that flesh tone quality has been improved, as well as automatic white balance, low-light performance and incredible body stabilization that offers up to 8-stop compensation with the improved 5-axis IBIS unit.</p> <p>The Imaging Edge desktop application has also been updated to prevent image distortion due to the minute movements that often occur when shooting.</p> <p>As a result, designers now have the ability to produce high quality images suitable for display panels.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-1.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7R V MIRRORLESS CAMERA FEATURES:</strong></h2> <ul> <li>61 megapixel full-frame Exmor R image sensor with backlighting +BIONZ XR</li> <li>New real-time autofocus system powered by artificial intelligence (deep learning)</li> <li>True mirrorless capability with 8K 24p, 10-bit 4:2:2 video with full pixel readout and no binning.</li> <li>4K 60fps / 6.2K oversampling</li> <li>5-axis in-body stabilization up to 8 stops and new active video IS mode</li> <li>S-Cinetone and S-LOG image profiles</li> <li>693 phase-detection AF points covering 79% of the sensor</li> <li>Human recognition of poses, faces, nose, eyes, ears, etc.</li> <li>Advanced subject recognition (animals, birds, vehicles, insects)</li> <li>Improved low-light performance</li> <li>Improved auto white balance and more natural skin tones</li> <li>240MP pixel shift multi-shot with automatic motion detection via the Imaging Edge application.</li> <li>Up to 10 frames per second with AF/AE for 88 uncompressed RAW and 184 compressed RAW.</li> <li>New 4-axis multi-angle LCD touch screen</li> <li>Class-leading 9M quad-XGA viewfinder</li> <li>Dual CFexpress memory card slot</li> <li>New thermal dissipation for 8K recording</li> <li>New lossless RAW compression and JPEG or multi-resolution RAW upsampling</li> </ul> <p> </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-3.jpg" alt="Sony alpha 7R V" width="900" height="600" /></p> <h2 class="p1"><strong>WHAT IS THE WEIGHT AND SIZE OF THE SONY A7R V?</strong></h2> <p>The Sony A7R V weighs in at 665 grams, over 200 grams heavier than the average mirrorless camera. With dimensions of 131 x 97 x 82 mm, it is also much larger than most cameras in its class.</p> <p> </p> <h2 class="p1"><strong>IS THE SONY A7R V WEATHERPROOF?</strong></h2> <p>The Sony A7R V ( ILCE-7RM5 ) is a weatherproof camera that keeps water and dust out of the camera, making it perfect for outdoor photography in extreme conditions. When you attach one of these waterproof lenses to your camera, you have an all-weather kit.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-4.jpg" alt="Sony alpha 7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR PORTRAIT PHOTOGRAPHY?</strong></h2> <h3><strong>Large full frame sensor (35.8 x 23.8 mm)</strong></h3> <p>The Sony A7R V mirrorless camera's large full-frame sensor is one of its best features.</p> <p>With a 35.8 x 23.8mm sensor, it offers a shallower depth of field and a blurred background for your portraits.</p> <p>Plus, the large sensor gives you more flexibility when it comes to cropping and resizing your photos. And because the sensor is full frame, you'll be able to capture more light and detail than with a smaller sensor.</p> <p>If you're looking for a mirrorless camera with excellent image quality, the Sony A7R V is a great option.</p> <h3> </h3> <h3><strong>Very high resolution sensor: 61.0MP</strong></h3> <p>The Sony A7R V is a mirrorless camera with a very high resolution sensor. With 61.0 MP, it will give you more room for cropping, and you'll be able to print your portraits in larger format with finer detail.</p> <p>The A7R V's sensor also offers excellent low-light performance and fast autofocus, making it an excellent choice for photographers who want to capture crisp, clear images in a variety of lighting conditions.</p> <p>In addition, the A7R V's ( ILCE-7RM5 ) body is designed to be lightweight and comfortable to hold, making it easy to take on your adventures.</p> <p>Whether you're capturing natural landscapes or city street scenes, the Sony A7R V is a powerful tool that will help you create stunning photos.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-11.jpg" alt="Sony alpha A7RV" width="900" height="600" /></p> <h3>Image stabilization</h3> <p>The Sony A7R V is a high quality mirrorless camera, very popular with professional photographers. One of the features that sets this camera apart from others is its image stabilization. This feature reduces the effects of camera shake during long exposures and long focal lengths, ensuring that your photos are sharp and clear.</p> <p>In addition to image stabilization, the Sony Alpha 7R V also offers a variety of other features that make it a top choice for professional photographers. These include a fast autofocus system, 8K video recording, and a weather-resistant body.</p> <p>If you're in the market for a professional hybrid camera, the Sony A7R V should be at the top of your list.</p> <p> </p> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony A7R V mirrorless camera has a built-in electronic viewfinder. This is a great feature for those who like to use a viewfinder during a portrait session.</p> <p>The electronic viewfinder allows the photographer to stabilize the camera and reduce camera shake since it is closer to the body.</p> <p>In addition, the electronic viewfinder is useful when LCD screens are very difficult to read in bright sunlight. The Sony Alpha 7R V mirrorless camera is an excellent choice for anyone who wants the benefits of an electronic viewfinder.</p> <p> </p> <h3><strong>Good ergonomics and handling</strong></h3> <p>The Sony A7R V is an excellent mirrorless camera in terms of ergonomics and handling. The majority of the controls are well placed and easy to reach, which is important when you're trying to make quick adjustments while shooting.</p> <p>The camera body is also comfortable to hold, and the grip offers good support for your hand.</p> <p>Overall, the Sony A7RV offers excellent handling and ergonomics, making it a great choice for portrait photography.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-7.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR STREET PHOTOGRAPHY?</strong></h2> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony A7R V professional camera has a built-in electronic viewfinder. This is a very advantageous feature, especially for street photography and shooting in bright sunlight.</p> <p>By using the viewfinder, the photographer can stabilize the camera and reduce the risk of camera shake. In addition, the viewfinder allows the photographer to see the LCD screen more clearly, making it easier to take great pictures.</p> <p>Overall, the built-in electronic viewfinder is a great asset for any photographer and makes taking great pictures much easier. Thanks, Sony!</p> <p> </p> <h3><strong>Live-view</strong></h3> <p>One of the features that sets this camera apart from others on the market is its live view capability.</p> <p>This means you can take pictures without using the viewfinder, which can be very useful if you're trying to be less bulky (for example, when doing street photography).</p> <p>The downside of the live view is that it drains the battery faster, so you'll want to make sure you have extra batteries on hand if you plan to use this feature extensively.</p> <p>Overall, the Sony A7R V is a great choice for anyone who wants a top-notch mirrorless camera with plenty of features and flexibility.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-12.jpg" alt="A7RV Sony" width="900" height="600" /></p> <h3><strong>Focusing by face detection</strong></h3> <p>The Sony A7R V mirrorless camera is a great choice for anyone looking for a pro camera with face detection focus.</p> <p>This feature is very useful in busy street scenes, as it allows you to focus on framing and other adjustments while the camera manages the focus for you.</p> <p>In addition, the A7R V offers 8K video recording, high-speed shooting and an advanced autofocus system that make it a great choice for anyone looking for a high-end mirrorless camera.</p> <p> </p> <h3><strong>Fully articulated LCD screen</strong></h3> <p>The Sony Alpha 7R V mirrorless camera is a great choice for anyone looking for a versatile camera with an articulating LCD screen.</p> <p>This feature allows you to shoot in non-traditional positions, such as waist-level, which helps you be more creative and unobtrusive on the street.</p> <p>The A7R V ( ILCE-7RM5) also has a built-in electronic viewfinder, which is extremely useful in bright light or when you want to see what your subject looks like before you shoot.</p> <p>Overall, the A7RV is an excellent choice for anyone looking for a high quality camera with an articulated LCD screen.</p> <p> </p> <h3><strong>Image stabilization</strong></h3> <p>Image stabilization is an increasingly important feature of digital cameras. Many photographers find that image stabilization reduces the effects of camera shake, allowing them to take sharper pictures. This is especially true for long exposures and long focal lengths.</p> <p>The Sony A7R V mirrorless camera has built-in image stabilization, which means the sensor moves to compensate for camera shake. This results in sharper images, especially when shooting at high ISO values or in low light conditions.</p> <p>In addition, the A7R V also offers a variety of other features that make it an attractive option for street photographers, such as a fast autofocus system and wide dynamic range.</p> <p>As a result, the A7R V is an excellent choice for anyone looking for a mirrorless camera with excellent image quality and performance.</p> <p> </p> <h3><strong>Large full frame sensor (35.8 x 23.8 mm)</strong></h3> <p>The Sony A7R V is a high-end camera with a large full-frame sensor. This gives the camera several advantages over models with smaller sensors.</p> <p>First, the large sensor allows for better low-light performance. Second, it offers a shallower depth of field, which can be useful for creating a nice, blurred background behind your subject.</p> <p>Finally, the large sensor also allows you to use wide angle lenses, which is not possible with smaller sensor cameras. If you're looking for excellent image quality and the ability to use a wide variety of lenses, the Sony Alpha 7R V is an excellent choice.</p> <p> </p> <h3><strong>Medium size body camera</strong></h3> <p>The Sony A7R V is a great choice for anyone looking for a Sony camera with a medium-sized body. It's small enough to be easy to carry around, but not so small that it looks like a toy.</p> <p>The grip is good, and it feels like a professional camera without being too big or bulky. The image quality is excellent, and the video quality is very good.</p> <p>The only downside is that it's not cheap, but for the quality you get, it's definitely worth the price.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-14.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR SPORTS PHOTOGRAPHY?</strong></h2> <h3><strong>Fast continuous shooting: 10.0fps</strong></h3> <p>The Sony A7R V is a mirrorless camera designed for speed. With a continuous shooting speed of 10 frames per second, it can keep up with the fastest action.</p> <p>This makes it an ideal choice for sports photographers who need to be able to capture split-second moments.</p> <p>In addition to its fast shooting speed, the A7R V also offers excellent image quality. With 61 megapixels of resolution, it produces crisp, detailed images.</p> <p>This makes it an excellent choice for photographers who want to make large prints or crop their images heavily.</p> <p>If you're looking for a fast mirrorless camera that can keep up with the action and produce high-quality images, the Sony Alpha 7R V is a great option.</p> <h3> </h3> <h3><strong>Environmental seals</strong></h3> <p>The Sony A7R V is an ideal camera for outdoor sports because it has waterproof seals. This means that the camera is protected from dust and water splashes. exposure to the elements.</p> <p>The A7R V also has a fast shutter speed, so you can capture clear images even in low light conditions.</p> <p>In addition, the A7R V ( ILCE-7RM5 ) has a wide variety of lenses, so you can find the perfect lens for any situation.</p> <p>Whether you're shooting low-light action or capturing landscape detail, the A7R V is an excellent choice for outdoor photography.</p> <p> </p> <h3><strong>Fast Maximum shutter speed: 1/8000s</strong></h3> <p>The Sony Alpha 7R V is a perfect camera for anyone who wants to capture sports action or shoot in bright sunlight.</p> <p>The 1/8000s shutter speed is fast enough to almost completely avoid blur, making it the perfect camera for capturing split-second moments.</p> <p>In addition, the fast shutter speed is useful when using a fast lens at its widest aperture.</p> <p>This combination can often lead to excess light in the camera, but with the A7R V's 1/8000s shutter speed, you won't have to worry about that.</p> <p>Whether you're a professional sports photographer or just a nature enthusiast, the Sony Alpha A7R V is a great choice.</p> <p> </p> <h3><strong>693 focus points</strong></h3> <p>The new Sony A7R V mirrorless camera is an excellent choice for sports photography. With 693 focus points, it can maintain continuous autofocus (AFC) mode for better subject tracking.</p> <p>Plus, the camera's through-the-glass LCD viewfinder gives you a clear view of the action while shooting.</p> <p>And with 8K video recording, you can capture all the excitement of the game in stunning detail.</p> <p>If you're looking for a camera that can help you capture great sports photos and videos, the Sony Alpha 7R V is a great option.</p> <p> </p> <h3><strong>Good battery life: 600 photos</strong></h3> <p>With a battery life of 600 photos per charge, the Sony A7R V camera is a great choice for sports photography.</p> <p>At most sporting events, you'll be shooting at high speeds for long periods of time, which drains the battery pretty quickly.</p> <p>With a battery life of 600 shots per charge, you won't run out of juice or have to change batteries very frequently in the middle of an event.</p> <p>The Sony Alpha a7R V also has an impressive autofocus system that can track moving subjects with ease, making it a great choice for action photography.</p> <p>If you're looking for a Sony mirrorless camera that can shoot at high speeds and has great battery life, the Sony Alpha 7R V is a great option.</p> <p> </p> <h3><strong>Good ISO in low light</strong></h3> <p>The Sony A7R V is an excellent choice for sports photography thanks to its excellent high ISO performance.</p> <p>With a native ISO range of 50 to 102400, it can easily handle low-light conditions without sacrificing image quality.</p> <p>The camera also has excellent autofocus performance, making it easy to track moving subjects.</p> <p>In addition, the A7R V is also capable of shooting 8K video, making it a versatile tool for stills and video.</p> <p>If you're looking for a mirrorless camera that can do it all, the Sony Alpha a7R V is a great option.</p> <p> </p> <h3><strong>Wireless connection</strong></h3> <p>Wi-Fi is a very useful feature if you are a professional photographer who needs to deliver your photos as quickly as possible.</p> <p>The Sony A7R V camera is Wi-fi enabled, which allows you to transfer files wirelessly to your computer or other devices.</p> <p>Wi-fi is also handy if you want to share photos with friends and family, or if you need to back up your photos in case you lose data.</p> <p>Overall, the Sony Alpha A7R V mirrorless camera is a great choice for professional photographers who need the speed and convenience of Wi-Fi.</p> <p> </p> <h3><strong>Good ergonomics and handling</strong></h3> <p>The Sony A7R V mirrorless camera is a great option for sports photography, thanks to its good ergonomics and handling.</p> <p>The body is designed to be easily handled with one hand, and the large grip helps keep the camera in place. The viewfinder is large and bright, making it easy to follow fast-moving subjects.</p> <p>The autofocus system is fast and accurate, making it possible to take sharp photos of even the most elusive athletes.</p> <p>And the video capabilities are impressive, capturing stunning footage of live sporting events.</p> <p>In short, the A7R V is a great choice for anyone looking to take their sports photography to the next level.</p> <p> </p> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony Alpha 7R V camera has a built-in electronic viewfinder. This is a great feature for photographers who want to stabilize the camera and reduce camera shake.</p> <p>The viewfinder is also handy for shooting in bright sunlight, when LCDs can be difficult to read.</p> <p>The A7R V also has a number of other great features, including a fast autofocus system, 4K video recording and a wide variety of lenses.</p> <p>Whether you're a professional photographer or a hobbyist, the A7R V is a great choice for anyone looking for a high-quality mirrorless camera.</p> <p> </p> <h3><strong>Image stabilization</strong></h3> <p>The Sony Alpha A7R V is a high-end camera with an image stabilization feature. This is a feature designed to reduce the effects of camera shake, especially at long focal lengths.</p> <p>This can be extremely useful for sports photography, as it can help you get sharper photos. The A7R V's image stabilization system is very effective, and it can make a big difference in the quality of your photos.</p> <p>If you're looking for a hybrid camera with excellent image quality and impressive performance, the Sony A7R V is a great option to consider.</p> <p> </p> <h3><strong>Anti-flicker function</strong></h3> <p>The Sony A7R V pro camera from Sony is an excellent choice for anyone who wants to avoid the unwanted effects of flickering lights.</p> <p>The camera's anti-flicker feature helps reduce the flicker effect, but it generally reduces the maximum continuous shooting speed.</p> <p>Despite this reduced speed, the A7R V is still an excellent choice for anyone who wants to avoid the negative effects of flickering lights.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-19.jpg" alt="Sony A7RV" width="900" height="600" /></p> <h2 class="p1"><strong>OUR OPINION ON THE SONY ALPHA 7R V FULL FRAME CAMERA</strong></h2> <p>The Sony a7R V is more than just an update to the previous generation of cameras, it is a revolutionary new product.</p> <p>With its newly developed artificial intelligence processing system, the a7R V can detect and track subjects with incredible accuracy. This artificial intelligence subject detection will help photographers gain focus and produce better results overall.</p> <p>With constantly improving Deep Learning technology, the potential of this camera is endless!</p> <p>The camera body has been refined to create the perfect tool for photographers who want the best possible image quality, whether it's stills or video.</p> <p>The updated viewfinder with unparalleled clarity, high-resolution 3-axis LCD and 8-stage image stabilization system help achieve this goal.</p> <p>The alpha 7R V also offers accurate fleshtone color reproduction and automatic white balance, for closer-to-perfect photos.</p> <p>You can use the two CFexpress cards to capture RAW bursts of up to 10 frames per second, and the camera has multi-resolution RAW and JPEG modes to accommodate any shooting situation.</p> <p>It's not news that people want more video, so Sony has made sure the camera can shoot 8K video without overheating, even when using high frame rates and autofocus.</p> <p>In addition, it is still an excellent camera. In other words, this generation is a purebred mirrorless camera for photographers who also shoot great video.</p> <p>The improvements in the Sony Alpha a7R V are hard to ignore, whether you need to take quick, sharp photos or accurately capture landscapes in low light.</p> <p>You can shoot high-resolution photos for longer periods of time and record 8K wide dynamic range video, both new capabilities in an R-series body.</p> <p>Sony has adapted the higher-resolution model into a hybrid camera with autofocus technology, which will set the standard for all future versions of Alpha cameras. </p>

SOA7RV50F12GMX12

5/ 5

<p>Sony introduces the second generation of its A7C camera bodies, comprising not only the <a href="https://www.mczdirect.com/gb/sony-a7c-ii/-sony-a7c-ii-body-black--11950.html"><strong>A7C II</strong></a> but also a high-resolution version called A7C R. This latter model features a 61 MPx sensor sourced from the <a title="Discover the Sony A7R V" href="https://www.mczdirect.com/gb/sony-a7r-v/-sony-a7r-v-body-professional-camera--10878.html"><strong>A7R V</strong></a>.</p> <p>Three years after the initial launch of the "C" series of the Alpha with the A7C, Sony adopts a strategy similar to its first Alpha 7 by splitting its full-frame hybrid range into two distinct categories: the Alpha A7C II and the Alpha A7C R, with the latter boasting an exceptionally detailed sensor.</p> <p>The A7C II aligns with the A7 Mark IV with its 33 MPx sensor, while the A7C R emphasizes high resolution with the A7R V's 61 MPx sensor. Sony promotes the Alpha 7C R as a lighter version of the A7RV since it is not only more compact but also nearly 200g (198g to be exact) lighter than its counterpart. Despite this size difference, both offer the same image quality, thanks to identical sensors and processors.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-1.png" alt="Sony A7C R" width="900" height="600" /></p> <h2>What we love about the Sony A7C R mirrorless camera:</h2> <ul> <li>New ultra-high resolution concept with impeccable image quality from a compact and portable camera.</li> <li>Combines a 61 MP sensor with a high-speed processor and a dedicated AI processor for real-time subject recognition and tracking.</li> <li>Impressive body stabilization with up to 7 stops of compensation against shake for low-light handheld shots.</li> <li>Natural color rendering and wide dynamic range perfectly suited for portrait, street, and landscape photography.</li> <li>User-friendly body, equipped with a variable-angle touch screen, an XGA OLED viewfinder, and a new menu design.</li> </ul> <p> </p> <h2>Getting to Know the Sony A7CR</h2> <p>The Sony Alpha 7CR stands out with its compactness and sleek design. It houses a 60MP sensor and an AI-assisted autofocus system, features borrowed from the superior alpha 7R V model, but in a more compact and affordable casing. The device weighs 430g, making it relatively lightweight and easy to carry. The grip is enhanced by a slightly deeper handle and a front control dial, addressing some shortcomings of the previous a7C model.</p> <h3>Major Ergonomic Features of the Sony A7C R</h3> <p>The ergonomic features of the Sony Alpha a7CR are noteworthy. It incorporates an enhanced viewfinder lens with greater magnification, taken from the recent a6700 model, thus offering a superior visual experience. This compact yet comprehensive camera showcases phenomenal image quality and smart features, making the photography experience intuitive and rewarding.</p> <p>With the Sony A7C R, photographers can enjoy outstanding maneuverability without compromising on performance and image quality. Its design and major ergonomic features make it a wise choice for both hobbyists and professionals looking to capture high-resolution images in a compact and handy format.</p> <h3>Full-frame Sensor of the Sony Alpha A7CR</h3> <p>The Sony A7CR is equipped with a full-frame 61MP sensor, which is a major asset for this model. This sensor allows for capturing images with high resolution, ensuring top-notch image quality. The AI assistance for autofocus is another notable feature which, when combined with the high-resolution sensor, guarantees sharp and detailed images.</p> <h3>Importance of a Good Sensor and Image Quality</h3> <p>A good sensor is paramount for image quality. The sensor's size, resolution, and ability to manage light effectively are key factors in ensuring clarity, sharpness, and color fidelity in the images produced. The full-frame sensor of the Sony Alpha 7CR allows for excellent light management, even in low light conditions, and provides a wide dynamic range, which is essential for capturing details in highlights and shadows. The sensor's high resolution also enables the capture of a significant amount of detail, especially valuable for landscape or portrait photography where detail precision is crucial.</p> <p>In conclusion, the full-frame sensor of the Sony Alpha A7CR is a vital component that greatly contributes to the exceptional quality of images produced by this device. Its high resolution and superior light handling deliver sharp, detailed, and vibrant images, meeting the demands of professional photographers and knowledgeable enthusiasts alike.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-6.png" alt="Sony alpha 7C R" width="900" height="600" /></p> <h2>Shooting Features of the Sony A7C R</h2> <h3>Shooting Modes and Burst Performance</h3> <p>The Sony A7C R is equipped with a 61-megapixel BSI CMOS sensor and a Bionz XR processor, accompanied by a dedicated 'AI' processing unit. These specifications allow it to provide a variety of shooting options. Regarding burst performance, the A7CR offers a continuous shooting speed of 8 frames per second (fps) with the mechanical shutter and 7 fps in electronic shutter mode. In a comparison between the Sony A7CR and the Sony A7C II, it's noted that the A7CR does not offer a "Pre-Shoot Burst" mode. Furthermore, the continuous shooting speed can reach up to 6 fps with AF/AE tracking during live view shooting.</p> <h3>Autofocus Performance</h3> <p>The Sony A7CR benefits from an AI-assisted autofocus system, a feature inherited from its larger predecessor, the a7R V. However, when shooting in continuous AF-C or AF-A mode, the real-time DMF (Direct Manual Focus) function is not available, and this restriction also applies when using the FE 70-200mm F2.8 GM OSS lens in AF-C mode. Autofocus performance is crucial to ensure sharpness and accuracy, especially in fast or moving shooting conditions.</p> <p>The integration of artificial intelligence into the Sony A7CR's autofocus system is a significant advantage, allowing for quick and precise focusing. While specific details about autofocus performance were not fully disclosed in the sources reviewed, AI assistance suggests enhanced ability to track and lock focus on moving subjects, thus providing photographers with a powerful tool for capturing sharp images in various shooting scenarios.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-7.png" alt="A7CR Sony alpha" width="900" height="600" /></p> <h2>The Sony A7CR Viewfinder</h2> <h3>Electronic viewfinder, its coverage, and resolution.</h3> <p>The Sony A7CR is a notable addition to Sony's compact full-frame a7C series, delivering high-resolution capabilities in a compact package. One key component aiding these capabilities is its electronic viewfinder.</p> <h4>Electronic Viewfinder</h4> <p>The Sony Alpha 7CR is equipped with an electronic viewfinder (EVF) that allows photographers to see an accurate digital representation of the image to be captured. This is especially useful in low-light conditions or when color accuracy is vital. The EVF on the Sony A7CR is known for its high resolution and contrast, enabling users to see fine details and accurate colors before taking a shot.</p> <h4>Viewfinder Coverage</h4> <p>Viewfinder coverage is a crucial aspect of the photography experience. The Sony Alpha a7C R's viewfinder offers 100% coverage, meaning what you see in the viewfinder is exactly what will be captured in the final shot. This full coverage allows photographers to frame their shots precisely without worrying about cropped edges or unexpected elements in the frame.</p> <h4>Viewfinder Resolution</h4> <p>The viewfinder's resolution is also a vital aspect as it affects the clarity of the image seen through the viewfinder. The Sony A7CR's viewfinder boasts a resolution of approximately 2.36 million dots, which is high enough to provide a clear and detailed image. Moreover, the viewfinder uses XGA OLED technology, known for delivering excellent contrast and accurate color reproduction. The viewfinder's magnification is 0.70x, providing a broad view for composition and focusing.</p> <p>These features of the electronic viewfinder, combined with the high resolution and overall performance of the Sony A7CR camera, make this device a solid choice for professional photographers and serious enthusiasts looking to capture high-quality images.</p> <p class="ed__a-p ed__bdy__l"><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-8.png" alt="Sony alpha 7C R" width="900" height="600" /></p> <h2>Low-light performance of the Sony A7C R</h2> <h3>Low-light capabilities of the Sony Alpha 7CR, notably due to its ISO performance.</h3> <p>The Sony A7CR is a camera that especially excels in low-light conditions, a feat largely attributed to its ISO performance. With a basic ISO range from 100 to 32,000, it can produce clear and sharp images even in dimly lit environments.</p> <p>Furthermore, this ISO range can be extended from 50 to 102,400, offering additional flexibility for photographers. Another article mentions an even broader extended ISO range, from 50 to 204,800, making night and low-light shooting more convenient.</p> <p>The compact design of the Sony Alpha 7C R does not compromise its performance, thanks to its large full-frame sensor that ensures high resolution even in low light. In addition to its ISO capabilities, the Sony A7CR features 5-axis image stabilization, providing up to 7 stops of compensation when paired with a compatible lens, crucial for reducing motion blur in dimly lit conditions.</p> <h3>Explanation of the importance of low-light performance for indoor or evening photography.</h3> <p>Low-light performance is crucial for a wide range of photography scenarios, including indoor and evening photography. It allows capturing moments without relying on artificial lighting, which can alter the mood or simply be unavailable. In indoor spaces where lighting is often suboptimal, or during evening events with scarce natural light, a high-performing low-light camera like the Sony A7CR is essential.</p> <p>Low-light performance is also vital for professional photographers covering evening events or indoor photo sessions. It allows them to produce high-quality images without adding extra lighting equipment, which can be bulky and expensive.</p> <p>Moreover, low-light photography opens the door to increased creativity. It allows photographers to play with shadows and lights, capture mystical silhouettes, or scenes illuminated by candlelight or city lights. The possibilities are vast, and the Sony A7C R provides the necessary tool to fully explore them.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-3.png" alt="Photo exemple Sony A7CR" width="900" height="600" /></p> <h2>Sony Alpha 7CR Video Performance</h2> <h3>4K Video Capabilities</h3> <p>The Sony A7C R is a solid choice for videographers due to its impressive 4K video capabilities. It offers the ability to record 4K videos at up to 60 frames per second and also provides an option for oversampled 4K from an APS-C crop. This feature is useful for maintaining high resolution while allowing for creative cropping in post-production.</p> <p>Additionally, the A7CR supports 4K video recording in 10-bit 4:2:2 internally, ensuring ample latitude for color grading and post-processing. Advanced profiles such as S-Log3, HLG, and S-Cinetone are also supported, giving videographers a wide range of options to capture dynamic and cinematic imagery.</p> <h3>Sony A7CR Connectivity</h3> <p>The connectivity of the Sony A7CR encompasses a multitude of features, allowing photographers to stay connected and easily share their work. These advanced connectivity options meet the demands of modern photographers looking to streamline workflow while maintaining high production quality.</p> <h3>Various connectivity options, including wireless</h3> <p>The Sony A7CR offers multiple connectivity options, ensuring optimal flexibility. On the left side of the device, there are three access doors revealing the single SD card slot, compliant with UHS-I/II, a USB-C connector, a micro HDMI (Type-D) connector, as well as ports for a microphone and headphones. These doors are hinged, a wise design choice compared to flexible rubber options that might wear over time.</p> <p>Beyond these physical connections, the Sony Alpha 7C R also offers wireless connectivity options through the multifunctional interface on the device's top plate. It features WiFi and Bluetooth connectivity, with the latter providing the option to choose between 2.4GHz and 5GHz bands.</p> <h2><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-4.png" alt="Sony A7CR exemple" width="900" height="600" /></h2> <h2>Battery Life of the Sony A7CR</h2> <p>The Sony A7C R camera is powered by the Sony NP-FZ100 battery, known as one of the best on the market in terms of endurance. With this battery, the Sony Alpha a7CR can capture approximately 490 photos when used with the electronic viewfinder, and up to 560 photos with the LCD screen. The capacity of the NP-FZ100 battery is 2280mAh.</p> <h2> </h2> <h2>Our Opinion on the Sony A7CR</h2> <p>The high-resolution full-frame Sony A7C R hybrid camera proves to be a true revelation, merging cutting-edge capabilities in a compact and lightweight body from the C series. It is primarily designed for photographers seeking the ultimate in image quality and resolution without compromising portability and mobility.</p> <p>Its compact size doesn't intimidate portrait subjects, ensures street photographers discretion and agility, while landscape photographers benefit from carrying lighter equipment, adding more lenses or accessories to their bag.</p> <p>With a resolution of 61MP, the A7CR camera delivers rapid overall performance, ranging from a respectable 8 frames per second in continuous shooting, to responsiveness in image viewing and general usage. The body benefits from a thoughtful design, which is slim and lightweight, while offering a comfortable grip for handheld shooting, with a plethora of customizable camera controls. Sony's new menus are intuitive, offering familiar swipe navigation and advanced control over image settings, video adjustments, and AF.</p> <p>The Sony Alpha a7CR also introduces a new image quality selection, allowing memory space savings, increasing the buffer's image count, and introducing the new HEIF image format, for excellent compression without degradation.</p> <p>If you're considering joining the Sony ecosystem for your photographic practice, the A7CR might be the ideal camera to ensure the longevity of your images in terms of resolution, quality, and color accuracy.</p>

SOA7CRBLKFE35F14GMX7

5/ 5

<p>Sony introduces the second generation of its A7C camera bodies, comprising not only the <a href="https://www.mczdirect.com/gb/sony-a7c-ii/-sony-a7c-ii-body-black--11950.html"><strong>A7C II</strong></a> but also a high-resolution version called A7C R. This latter model features a 61 MPx sensor sourced from the <a title="Discover the Sony A7R V" href="https://www.mczdirect.com/gb/sony-a7r-v/-sony-a7r-v-body-professional-camera--10878.html"><strong>A7R V</strong></a>.</p> <p>Three years after the initial launch of the "C" series of the Alpha with the A7C, Sony adopts a strategy similar to its first Alpha 7 by splitting its full-frame hybrid range into two distinct categories: the Alpha A7C II and the Alpha A7C R, with the latter boasting an exceptionally detailed sensor.</p> <p>The A7C II aligns with the A7 Mark IV with its 33 MPx sensor, while the A7C R emphasizes high resolution with the A7R V's 61 MPx sensor. Sony promotes the Alpha 7C R as a lighter version of the A7RV since it is not only more compact but also nearly 200g (198g to be exact) lighter than its counterpart. Despite this size difference, both offer the same image quality, thanks to identical sensors and processors.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-1.png" alt="Sony A7C R" width="900" height="600" /></p> <h2>What we love about the Sony A7C R mirrorless camera:</h2> <ul> <li>New ultra-high resolution concept with impeccable image quality from a compact and portable camera.</li> <li>Combines a 61 MP sensor with a high-speed processor and a dedicated AI processor for real-time subject recognition and tracking.</li> <li>Impressive body stabilization with up to 7 stops of compensation against shake for low-light handheld shots.</li> <li>Natural color rendering and wide dynamic range perfectly suited for portrait, street, and landscape photography.</li> <li>User-friendly body, equipped with a variable-angle touch screen, an XGA OLED viewfinder, and a new menu design.</li> </ul> <p> </p> <h2>Getting to Know the Sony A7CR</h2> <p>The Sony Alpha 7CR stands out with its compactness and sleek design. It houses a 60MP sensor and an AI-assisted autofocus system, features borrowed from the superior alpha 7R V model, but in a more compact and affordable casing. The device weighs 430g, making it relatively lightweight and easy to carry. The grip is enhanced by a slightly deeper handle and a front control dial, addressing some shortcomings of the previous a7C model.</p> <h3>Major Ergonomic Features of the Sony A7C R</h3> <p>The ergonomic features of the Sony Alpha a7CR are noteworthy. It incorporates an enhanced viewfinder lens with greater magnification, taken from the recent a6700 model, thus offering a superior visual experience. This compact yet comprehensive camera showcases phenomenal image quality and smart features, making the photography experience intuitive and rewarding.</p> <p>With the Sony A7C R, photographers can enjoy outstanding maneuverability without compromising on performance and image quality. Its design and major ergonomic features make it a wise choice for both hobbyists and professionals looking to capture high-resolution images in a compact and handy format.</p> <h3>Full-frame Sensor of the Sony Alpha A7CR</h3> <p>The Sony A7CR is equipped with a full-frame 61MP sensor, which is a major asset for this model. This sensor allows for capturing images with high resolution, ensuring top-notch image quality. The AI assistance for autofocus is another notable feature which, when combined with the high-resolution sensor, guarantees sharp and detailed images.</p> <h3>Importance of a Good Sensor and Image Quality</h3> <p>A good sensor is paramount for image quality. The sensor's size, resolution, and ability to manage light effectively are key factors in ensuring clarity, sharpness, and color fidelity in the images produced. The full-frame sensor of the Sony Alpha 7CR allows for excellent light management, even in low light conditions, and provides a wide dynamic range, which is essential for capturing details in highlights and shadows. The sensor's high resolution also enables the capture of a significant amount of detail, especially valuable for landscape or portrait photography where detail precision is crucial.</p> <p>In conclusion, the full-frame sensor of the Sony Alpha A7CR is a vital component that greatly contributes to the exceptional quality of images produced by this device. Its high resolution and superior light handling deliver sharp, detailed, and vibrant images, meeting the demands of professional photographers and knowledgeable enthusiasts alike.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-6.png" alt="Sony alpha 7C R" width="900" height="600" /></p> <h2>Shooting Features of the Sony A7C R</h2> <h3>Shooting Modes and Burst Performance</h3> <p>The Sony A7C R is equipped with a 61-megapixel BSI CMOS sensor and a Bionz XR processor, accompanied by a dedicated 'AI' processing unit. These specifications allow it to provide a variety of shooting options. Regarding burst performance, the A7CR offers a continuous shooting speed of 8 frames per second (fps) with the mechanical shutter and 7 fps in electronic shutter mode. In a comparison between the Sony A7CR and the Sony A7C II, it's noted that the A7CR does not offer a "Pre-Shoot Burst" mode. Furthermore, the continuous shooting speed can reach up to 6 fps with AF/AE tracking during live view shooting.</p> <h3>Autofocus Performance</h3> <p>The Sony A7CR benefits from an AI-assisted autofocus system, a feature inherited from its larger predecessor, the a7R V. However, when shooting in continuous AF-C or AF-A mode, the real-time DMF (Direct Manual Focus) function is not available, and this restriction also applies when using the FE 70-200mm F2.8 GM OSS lens in AF-C mode. Autofocus performance is crucial to ensure sharpness and accuracy, especially in fast or moving shooting conditions.</p> <p>The integration of artificial intelligence into the Sony A7CR's autofocus system is a significant advantage, allowing for quick and precise focusing. While specific details about autofocus performance were not fully disclosed in the sources reviewed, AI assistance suggests enhanced ability to track and lock focus on moving subjects, thus providing photographers with a powerful tool for capturing sharp images in various shooting scenarios.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-7.png" alt="A7CR Sony alpha" width="900" height="600" /></p> <h2>The Sony A7CR Viewfinder</h2> <h3>Electronic viewfinder, its coverage, and resolution.</h3> <p>The Sony A7CR is a notable addition to Sony's compact full-frame a7C series, delivering high-resolution capabilities in a compact package. One key component aiding these capabilities is its electronic viewfinder.</p> <h4>Electronic Viewfinder</h4> <p>The Sony Alpha 7CR is equipped with an electronic viewfinder (EVF) that allows photographers to see an accurate digital representation of the image to be captured. This is especially useful in low-light conditions or when color accuracy is vital. The EVF on the Sony A7CR is known for its high resolution and contrast, enabling users to see fine details and accurate colors before taking a shot.</p> <h4>Viewfinder Coverage</h4> <p>Viewfinder coverage is a crucial aspect of the photography experience. The Sony Alpha a7C R's viewfinder offers 100% coverage, meaning what you see in the viewfinder is exactly what will be captured in the final shot. This full coverage allows photographers to frame their shots precisely without worrying about cropped edges or unexpected elements in the frame.</p> <h4>Viewfinder Resolution</h4> <p>The viewfinder's resolution is also a vital aspect as it affects the clarity of the image seen through the viewfinder. The Sony A7CR's viewfinder boasts a resolution of approximately 2.36 million dots, which is high enough to provide a clear and detailed image. Moreover, the viewfinder uses XGA OLED technology, known for delivering excellent contrast and accurate color reproduction. The viewfinder's magnification is 0.70x, providing a broad view for composition and focusing.</p> <p>These features of the electronic viewfinder, combined with the high resolution and overall performance of the Sony A7CR camera, make this device a solid choice for professional photographers and serious enthusiasts looking to capture high-quality images.</p> <p class="ed__a-p ed__bdy__l"><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-8.png" alt="Sony alpha 7C R" width="900" height="600" /></p> <h2>Low-light performance of the Sony A7C R</h2> <h3>Low-light capabilities of the Sony Alpha 7CR, notably due to its ISO performance.</h3> <p>The Sony A7CR is a camera that especially excels in low-light conditions, a feat largely attributed to its ISO performance. With a basic ISO range from 100 to 32,000, it can produce clear and sharp images even in dimly lit environments.</p> <p>Furthermore, this ISO range can be extended from 50 to 102,400, offering additional flexibility for photographers. Another article mentions an even broader extended ISO range, from 50 to 204,800, making night and low-light shooting more convenient.</p> <p>The compact design of the Sony Alpha 7C R does not compromise its performance, thanks to its large full-frame sensor that ensures high resolution even in low light. In addition to its ISO capabilities, the Sony A7CR features 5-axis image stabilization, providing up to 7 stops of compensation when paired with a compatible lens, crucial for reducing motion blur in dimly lit conditions.</p> <h3>Explanation of the importance of low-light performance for indoor or evening photography.</h3> <p>Low-light performance is crucial for a wide range of photography scenarios, including indoor and evening photography. It allows capturing moments without relying on artificial lighting, which can alter the mood or simply be unavailable. In indoor spaces where lighting is often suboptimal, or during evening events with scarce natural light, a high-performing low-light camera like the Sony A7CR is essential.</p> <p>Low-light performance is also vital for professional photographers covering evening events or indoor photo sessions. It allows them to produce high-quality images without adding extra lighting equipment, which can be bulky and expensive.</p> <p>Moreover, low-light photography opens the door to increased creativity. It allows photographers to play with shadows and lights, capture mystical silhouettes, or scenes illuminated by candlelight or city lights. The possibilities are vast, and the Sony A7C R provides the necessary tool to fully explore them.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-3.png" alt="Photo exemple Sony A7CR" width="900" height="600" /></p> <h2>Sony Alpha 7CR Video Performance</h2> <h3>4K Video Capabilities</h3> <p>The Sony A7C R is a solid choice for videographers due to its impressive 4K video capabilities. It offers the ability to record 4K videos at up to 60 frames per second and also provides an option for oversampled 4K from an APS-C crop. This feature is useful for maintaining high resolution while allowing for creative cropping in post-production.</p> <p>Additionally, the A7CR supports 4K video recording in 10-bit 4:2:2 internally, ensuring ample latitude for color grading and post-processing. Advanced profiles such as S-Log3, HLG, and S-Cinetone are also supported, giving videographers a wide range of options to capture dynamic and cinematic imagery.</p> <h3>Sony A7CR Connectivity</h3> <p>The connectivity of the Sony A7CR encompasses a multitude of features, allowing photographers to stay connected and easily share their work. These advanced connectivity options meet the demands of modern photographers looking to streamline workflow while maintaining high production quality.</p> <h3>Various connectivity options, including wireless</h3> <p>The Sony A7CR offers multiple connectivity options, ensuring optimal flexibility. On the left side of the device, there are three access doors revealing the single SD card slot, compliant with UHS-I/II, a USB-C connector, a micro HDMI (Type-D) connector, as well as ports for a microphone and headphones. These doors are hinged, a wise design choice compared to flexible rubber options that might wear over time.</p> <p>Beyond these physical connections, the Sony Alpha 7C R also offers wireless connectivity options through the multifunctional interface on the device's top plate. It features WiFi and Bluetooth connectivity, with the latter providing the option to choose between 2.4GHz and 5GHz bands.</p> <h2><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-4.png" alt="Sony A7CR exemple" width="900" height="600" /></h2> <h2>Battery Life of the Sony A7CR</h2> <p>The Sony A7C R camera is powered by the Sony NP-FZ100 battery, known as one of the best on the market in terms of endurance. With this battery, the Sony Alpha a7CR can capture approximately 490 photos when used with the electronic viewfinder, and up to 560 photos with the LCD screen. The capacity of the NP-FZ100 battery is 2280mAh.</p> <h2> </h2> <h2>Our Opinion on the Sony A7CR</h2> <p>The high-resolution full-frame Sony A7C R hybrid camera proves to be a true revelation, merging cutting-edge capabilities in a compact and lightweight body from the C series. It is primarily designed for photographers seeking the ultimate in image quality and resolution without compromising portability and mobility.</p> <p>Its compact size doesn't intimidate portrait subjects, ensures street photographers discretion and agility, while landscape photographers benefit from carrying lighter equipment, adding more lenses or accessories to their bag.</p> <p>With a resolution of 61MP, the A7CR camera delivers rapid overall performance, ranging from a respectable 8 frames per second in continuous shooting, to responsiveness in image viewing and general usage. The body benefits from a thoughtful design, which is slim and lightweight, while offering a comfortable grip for handheld shooting, with a plethora of customizable camera controls. Sony's new menus are intuitive, offering familiar swipe navigation and advanced control over image settings, video adjustments, and AF.</p> <p>The Sony Alpha a7CR also introduces a new image quality selection, allowing memory space savings, increasing the buffer's image count, and introducing the new HEIF image format, for excellent compression without degradation.</p> <p>If you're considering joining the Sony ecosystem for your photographic practice, the A7CR might be the ideal camera to ensure the longevity of your images in terms of resolution, quality, and color accuracy.</p>

SOA7CRBLKFE35F14GMX8

5/ 5

<p>Drawing from the technical foundation of the <a title="Discover the Sony A7 IV" href="https://www.mczdirect.com/gb/sony-a7-iv/-sony-a7-iv-mirrorless-camera--9703.html"><strong>A7 Mark IV</strong></a> and its 33MP sensor, the A7C II now incorporates an artificial intelligence chip to enhance its autofocus. This upgrade could position it as the go-to tool for street photographers wanting to leverage Sony's advanced technology in a body weighing just over 500g.</p> <p>It took three years for the much-anticipated successor to the A7C to emerge: the A7C II, a full-frame hybrid camera that retains the essence of the C series. It stands out with its compact body, lightness, and an offset rangefinder-style viewfinder, in contrast to the central viewfinders of models like the A7 and A9.</p> <p>Launched in 2020, the A7C was designed based on the Alpha A7 III, inheriting its 24MP sensor. In this fall of 2023, the A7C II naturally draws from the more recent A7 IV, adopting its full-frame Exmor R 33MP sensor and the pair of processors that make up the Bionz XR unit. Thanks to this powerful setup, despite a nearly 50% increase in pixels, the camera maintains the same sensitivity range as its predecessor, the A7C (100-51,200 ISO, which can be extended from 50 to 204,800 ISO).</p> <h2> </h2> <h2><strong>WHAT WE LOVE ABOUT THE SONY A7C II:</strong></h2> <ul> <li>A second-generation compact mirrorless camera, enriched with numerous improvements, including a new 33 MP sensor and a fast processor.</li> <li>Benefits from Sony's flagship technologies, notably a dedicated AI processor for focusing, derived from the A7R V.</li> <li>A revamped design with better ergonomics due to new buttons, optimized handling, and a tiltable LCD touchscreen.</li> <li>Powerful hybrid features for creators: 4K video at 60 frames per second, fast burst at 10fps with AF/AE, and extended sensor AF coverage.</li> <li>Technological innovations for exceptional content quality, including LUT support, improved stabilization, and remarkable low-light performance.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-1.png" alt="Sony A7C II photo" width="900" height="600" /></p> <p class="ed__cntnr is--sw"> </p> <h2><strong>SONY A7C II MIRRORLESS CAMERA IN BRIEF</strong></h2> <p>Boasting a compact design with notable improvements both inside and out, the second generation of the Sony Alpha A7C II mirrorless offers content creators impressive capabilities in a highly portable format.</p> <p>This latest generation upgrade from Sony's compact C series of hybrid Alpha cameras incorporates a 33-megapixel full-frame back-illuminated Exmor R CMOS sensor, identical to the A7 IV. The A7C II is also equipped with the BIONZ XR processor from the same generation as flagship devices, offering processing speeds 8 times faster than the previous model.</p> <p>Alongside these core features is the powerful AI processing unit from the <a title="Discover the Sony A7R V" href="https://www.mczdirect.com/gb/sony-a7r-v/-sony-a7r-v-body-professional-camera--10878.html"><strong>Sony A7R V</strong></a>, which manages subject recognition and tracking more effectively and accurately. Other significant upgrades include improved in-body stabilization, achieving up to 7 stops, and continuous shooting at rates of up to 10 frames per second with AF/AE tracking.</p> <p>Filmmakers can record in various formats up to 4K 60p (Super 35) and full-frame 4K at 30p, in 4:2:2 10-bit. Preset aesthetic profiles are now available, with the S-Log and S-Cinetone profiles, as well as LUT support for comprehensive advanced video performance.</p> <p>The A7C II's body has also been refined by Sony, with enhanced ergonomics featuring a 0.7x magnification EVF, new front and rear dials, an S&amp;Q dial, and an improved grip for better handling.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-2.png" alt="Sony A7CII photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II MAIN FEATURES</strong><strong>:</strong></h2> <ul> <li>High-resolution full-frame performance in a compact body.</li> <li>Capture of high-quality 33MP images thanks to the BSI Exmor R CMOS sensor.</li> <li>Powered by Sony's premium BIONZ XR image processing engine.</li> <li>High sensitivity and wide dynamic range (ISO 100 - 51200).</li> <li>Accurate color reproduction and natural skin tones.</li> <li>Integrated 5-axis image stabilization up to 7.0 stops for handheld shooting.</li> <li>Real-time autofocus, AI-powered, for fast and accurate tracking. Burst mode up to 10fps with AF/AE tracking.</li> <li>Recognition of humans, animals, birds, insects, cars, trains, and planes.</li> <li>Precise focusing in lighting conditions as low as EV-4 in dedicated AF-S mode.</li> <li>High-density hybrid AF with 759 phase-detection points.</li> <li>Continuous manual focus in AF-C/AF-S modes and focus bracketing up to 299 images.</li> <li>4K video at 60fps in Super35 format with 10-bit 4:2:2 recording.</li> <li>4K video recording at 30fps in full frame with 7K oversampling and full pixel readout.</li> <li>S-Cinetone image profiles for cinematic results.</li> <li>Log mode recording with LUT monitoring and LUT import.</li> <li>Inherits the auto framing feature from the Sony ZV-E1.</li> <li>Focus breathing compensation, AF assistance, and focus map for professional video.</li> <li>Active stabilization activation when used with Sony lenses.</li> <li>Compact and lightweight camera with dust and moisture-resistant design.</li> </ul> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-3.png" alt="A7C II Sony Photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II KEY FEATURES:</strong></h2> <h3>Professional Image Quality</h3> <p>The full-frame mirrorless Alpha 7C II camera is designed for professional photography. Thanks to its new 33MP backlit Exmor R sensor and Bionz XR processor, it covers a wide range of subjects. This cutting-edge technology offers high sensitivity and a broad dynamic range (ISO 100-51200, expandable to ISO 50-204800 for still images).</p> <p>Compared to the Alpha 7C, it incorporates a 5-axis optical image stabilization providing a 7.0 stop advantage, for precise detection and control of vibrations.</p> <p>Furthermore, the Alpha 7C II offers enhanced color reproduction for a more accurate white balance in challenging lighting conditions.</p> <h3> </h3> <h3>Advanced Autofocus Technology</h3> <p>The Alpha 7C II features Sony's most advanced technology, including an AI-based subject recognition system for real-time autofocus. This processing unit has 759 phase-detection points, covering 94% of the frame, and operates down to EV-4, facilitating easy shooting in low-light conditions.</p> <p>Thanks to its AI-driven technology, the device can identify a wide variety of subjects, from insects to humans. It can even track a subject's gaze, ensuring continuous focus on the eyes. And with continuous shooting up to 10 fps with AF/AE tracking, you'll never miss that perfect moment.</p> <h3>High-definition Video</h3> <p>The Alpha 7C II excels not only in photography but also in 4K video, providing creators with the tools needed for top-tier storytelling. It allows recording in 4K 60P in Super35 format, 4K 30P with 7K full-frame oversampling, and offers a color depth of 10 bits with a 4:2:2 color sampling. It also supports XAVC S-I and XAVC HS formats.</p> <p>Sony also makes post-production easier with various color profiles and LUT support. Features like auto framing, active mode image stabilization, breathing compensation, and AF assist make the Alpha 7C II a preferred choice for hybrid videographers.</p> <h3>Intuitive Handling</h3> <p>Following the popularity of touch controls introduced with the ZV-E1, the Alpha 7C II incorporates an intuitive user interface reminiscent of smartphone simplicity. Besides touch shooting, focusing, and tracking, you can also navigate the menu with a simple touch.</p> <p>Sony has also included an enhanced tilt screen, an XGA OLED viewfinder, and an additional front dial for a seamless user experience. Its compact design, improved grip, and resistance to dust and moisture make this device the ideal choice for photographers on the go.</p> <h3>Stay Connected</h3> <p>The Alpha 7C II offers multiple options to connect, create, and share your content. In terms of wireless connections, it integrates Wi-Fi and Bluetooth. It is compatible with the Creator's Cloud platform for collaborative production, file transfers, and remote control.</p> <p>Among the wired connections, there is a USB-C port, a micro HDMI port, a 3.5mm jack, and a multi-interface shoe for simplified connectivity with various accessories.</p> <h2> </h2> <h2>What is the difference between the Sony Alpha 7C and the Alpha 7CII?</h2> <p>The Alpha 7CII is a next-generation camera offering significant upgrades, reflecting the best of Sony's technology. While the Alpha 7C was equipped with a 24.2 MP sensor and a BIONZ X processor, the Alpha 7CII features a 33 MP sensor and an enhanced BIONZ XR processor.</p> <p>The Alpha 7CII also benefits from an increased stabilizer advantage, moving from 5.0 stops to 7.0 stops, AI-based subject detection, an expanded range of video features, and improved ergonomics.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-4.png" alt="Sony alpha a7C II photo" width="900" height="600" /></p> <h2><strong>Sony A7C II vs Sony A7C</strong></h2> <p>The new Sony A7C II showcases significant improvements over the original A7C in key areas such as resolution, processing power, autofocus, and video capabilities. It features a superior 33MP sensor, compared to the previous A7C's 24MP sensor, delivering more detailed images and larger print capabilities. The A7C II also integrates a faster BIONZ XR processor and a dedicated AI unit for advanced subject tracking and recognition, surpassing the earlier model. The autofocus is enhanced with 759 phase-detection points and reliable eye and subject tracking for both humans and animals.</p> <p>In terms of video, the A7C II offers oversampled 4K 30p, 4K 60p in Super 35mm, and 1080p slow motion at 120fps, outclassing the A7C's 4K 30p. With these improvements in image quality, performance, and intelligent features, the A7C II presents marked advancements in both photo and video over its predecessor. However, it still retains the same compact, lightweight, and weather-resistant body, ideal for versatile videographers and photographers on the move.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A7CR</strong></h2> <p>The Sony A7C II and <a title="Discover the Sony A7CR" href="https://www.mczdirect.com/gb/sony-a7cr/-sony-a7cr-body-black--11949.html"><strong>A7CR</strong></a> are two powerful and compact options among Sony's growing lineup of full-frame mirrorless cameras. The A7C II delivers optimal resolution with its 33MP sensor, whereas the A7CR stands out with a more robust 61MP sensor. The latter is particularly advantageous for demanding applications like landscape, architecture, or product photography where detail precision is paramount.</p> <p>Both models benefit from 5-axis stabilization, fast BIONZ XR processors, and dedicated AI tracking. In terms of ergonomics, the A7CR adopts the intuitive touch interface first introduced on the A7C II. The A7CR also has a slight edge in speed with 8fps continuous shooting versus the A7C II's 10fps.</p> <p>Their video capabilities are very similar, offering 4K at 60fps for both models. However, the A7CR differentiates itself with a redesigned grip and design optimized for portability. For photographers seeking exceptional image quality in a very compact form, both cameras impress, with the A7CR leaning more towards maximum photo resolution.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A7IV</strong></h2> <p>Both the Sony A7C II and Sony A7IV are full-frame mirrorless cameras, but they cater to distinct needs. The A7C II features a 33MP sensor, 7-axis image stabilization, and a compact design, making it perfect for leisure or travel photography. It also supports 4K video at 60fps.</p> <p>On the other hand, the A7IV is typically more robust and geared towards professionals, offering advanced features often at a higher price point. Both have comprehensive autofocus systems, but the A7C II boasts 759 focus points, unlike the A7IV. Your choice between the two will likely hinge on your specific requirements: the A7C II for its portability and the A7IV for professional use.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A6700</strong></h2> <p>The full-frame Sony A7C II and the APS-C format <a title="Discover the Sony A6700" href="https://www.mczdirect.com/gb/sony-alpha-6700/-sony-alpha-6700-body--11611.html"><strong>Sony A6700</strong></a> are two compact and potent options from Sony's mirrorless lineup. The A7C II offers peak resolution with a 33MP sensor, while the A6700 features a 26MP APS-C sensor capable of delivering oversampled 4K 60p video. Both models benefit from the fast BIONZ XR processors, but the alpha A7C II stands out with a dedicated AI processor for advanced real-time eye, face, and body tracking.</p> <p>The A6700 offers 5-axis stabilization and slightly faster burst shooting at 11 frames per second, compared to the A7C II's 10fps. In summary, both cameras deliver professional-grade performance and features in compact, weather-sealed bodies, perfect for versatile photographers and videographers. The A7C II leans more towards high-resolution shots while the A6700 stands out for its high-speed stabilized shooting and 4K video capabilities.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-5.png" alt="Sony alpha 7c II photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II REVIEW</strong></h2> <p>There's never been a more opportune time to delve into visual storytelling thanks to devices like the Sony A7C II. This model offers content creators advanced hybrid capabilities. It incorporates the technology of Sony's high-end devices within a compact, portable body, benefiting from both internal and aesthetic enhancements.</p> <p>A high-resolution 33MP CMOS sensor is paired with Sony's swift BIONZ XR processor, and these key components are bolstered by the now renowned AI processor, managing subject recognition and AF tracking. These combinations unlock new possibilities in photography and video, delivering faster overall performance, improved image quality, and optimized autofocus.</p> <p>This black version of the A7C II is joined by a silver variant, as well as a new ultra-high-resolution A7CR in both black and silver. The choice between these models will depend on your content style: the R version leans more towards photography, while the standard A7R II is a thoroughbred hybrid camera, excelling in both video and photography.</p> <p>Turning back to the Sony A7C II, it provides much more than just technological advancements. Many new features await discovery, aiding in the creation of compelling content, such as enhanced 5-axis stabilization and software functionalities like automatic framing, active stabilization, and breathing compensation, to name just a few.</p> <p>All these enhancements and many more make this device a comprehensive and high-performing camera, ready to elevate your content and open new horizons for your visual narratives.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-6.png" alt="Alpha a7c II exemple photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II FAQ</strong></h2> <h3>Does the Sony A7C II have image stabilization?</h3> <p>Yes, the A7C II is equipped with 5-axis image stabilization that offers up to 7 stops of compensation for sharp handheld shots.</p> <h3>What are the video capabilities of the A7C II?</h3> <p>The A7C II can shoot in 4K up to 30 fps with full pixel readout in Super 35mm format. It is also capable of recording videos in Full HD at rates up to 120 fps for smooth slow motion.</p> <h3>How does the autofocus system of the A7C II perform?</h3> <p>With 759 phase-detection AF points covering 94% of the image area, the A7C II offers excellent autofocus capabilities. It also has advanced subject tracking powered by AI.</p> <h3>What battery life can I expect from the Alpha A7C II?</h3> <p>Sony rates the battery life of the A7C II at about 540 shots using the rear LCD and 440 shots with the EVF, based on CIPA standards. These figures may vary depending on shooting conditions.</p> <h3>Does the A7C II have a fully articulating rear screen?</h3> <p>Yes, the A7C II's 3-inch touchscreen LCD is fully articulating, allowing for flexible viewing angles during shooting or playback.</p> <h3>Is the A7C II weather-sealed?</h3> <p>Yes, its magnesium alloy body is dust and moisture-resistant, making the A7C II suitable for outdoor use in various conditions.</p> <h3>How does the A7C II connect to smartphones or computers?</h3> <p>The A7C II features WiFi, Bluetooth, and USB-C connectivity for wireless or wired image transfer and remote control functions.</p> <h3>What types of memory cards are compatible with the A7C II?</h3> <p>The A7C II has a slot for UHS-II SD card compatible with SD, SDHC, SDXC, Memory Stick PRO Duo, and Memory Stick PRO-HG Duo cards.</p> <h3>Is the A7C II full-frame?</h3> <p>Yes, the A7C II features a full-frame sensor, not an APS-C, offering high resolution with shallow depth of field capabilities.</p> <h3>How compact is the Sony A7C II?</h3> <p>The A7C II weighs only 509g and has dimensions of 124 x 71 x 60mm, making it very compact and lightweight for a full-frame camera. It's easy to carry.</p> <h3>Is the Sony A7C II worth the purchase?</h3> <p>With its versatile hybrid features, exceptional image quality, and compact design, the A7C II offers great value for enthusiasts and professionals looking for advanced capabilities in a portable body.</p> <h3>How much does the Sony A7C II cost?</h3> <p>Prices may vary based on availability, but the A7C II body should be available at the best prices on our website. Kits including lenses may cost more.</p> <h3>What is the resolution of the Sony A7C II?</h3> <p>The A7C II is equipped with a 33-megapixel full-frame sensor, delivering high-resolution images.</p> <h3>How many frames per second can the Sony A7C II shoot?</h3> <p>The A7C II can shoot bursts of up to 10 fps with autofocus and auto exposure enabled, making it ideal for action shots.</p> <p> </p>

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<p>After 5 years of service, the <strong>Sony Alpha 7S III (A7S III)</strong> full-frame mirrorless camera takes the place of its predecessor. It specializes in video and strives to make a name for itself in this field by offering 4K UHD at 120 fps and a novel viewfinder.</p> <p>The Alpha 7S II (A7S II) blew out its fifth candle before being replaced by the Alpha 7S III (A7S III). Anonymous sources finally got it right by announcing the renewal of Sony's dedicated video camera, after several rumors and quite a few false ones. The Alpha 7S III (A7S III) comes with features that were introduced in the <a title="Discover the Sony A7R IV" href="https://www.mczdirect.com/gb/sony-alpha-7r-iv/-sony-alpha-7r-iv-body-2-years-warranty--5293.html"><strong>A7R IV</strong></a> in 2019.</p> <p>The <strong>Sony Alpha 7S III (A7S III)</strong> improves on the original without going overboard. While Sony claims to have "changed everything" from the processor to the sensor, many elements are comparable. The 12.1-megapixel full-frame sensor is still there, as is a maximum ISO 409,600 for stills.4K UHD is now the standard recording format, and 8K is off the table.</p> <p>Sony is skipping high definition, unlike Canon, which now offers 8K with its new 24x36 hybrid, the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>EOS R5</strong></a>. In the fall of 2019, it was Panasonic that offered a Lumix S1H in 35mm format. The latter's sensor can reach 6K thanks to its huge cooling system, which faces demanding productions despite its 35mm format.</p> <p>Sony, on the other hand, is launching the Alpha 7S III (A7s III) in an aggressive frame with no intention of stopping. If the definition of the sensor is restricted, Sony claims several advantages in return.</p> <p>The A7S III uses the Sony VG-C4EM grip dedicated to <a title="Discover the Sony A1" href="https://www.mczdirect.com/gb/sony-a1/-sony-a1--8286.html"><strong>Sony A1 (A1)</strong></a>, <a title="Discover the Sony A7 IV" href="https://www.mczdirect.com/gb/sony-a7-iv/-sony-a7-iv-mirrorless-camera--9703.html"><strong>A7 IV (A7IV)</strong></a>, A7R IV (A7RIV) and <a title="Discover the Sony A9 II" href="https://www.mczdirect.com/gb/sony-alpha-9-ii/-sony-alpha-a9-ii-body-2-years-warranty--5760.html"><strong>A9 II (A9II)</strong></a> mirrorless cameras. The grip can accept one or two NP-FZ100 batteries and also acts as a battery charger when connected to the camera via the body's USB port.</p> <p>Noise and low-light handling should be excellent; due to the increased pixel readout speed, rolling shutter is limited.</p> <p>Also, with <strong>4K UHD resolution</strong> reaching 600 Mbps or 120 frames per second, eye and face tracking autofocus is included. Sony also has another ace up its sleeve: a 9.44 million-dot electronic viewfinder !</p> <h2><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-echantillon.jpg" alt="Photo test with the Sony A7S III" width="900" height="600" /></h2> <p> </p> <h2 class="p1"><strong>WHAT ARE THE MAIN FEATURES OF THE SONY A7S III HYBRID CAMERA?</strong></h2> <p>The <strong>Sony A7S III</strong> is a high-end mirrorless camera that offers many advanced features and capabilities in a compact, lightweight body. Among the A7S III's top features, here are the top 10:</p> <ul style="list-style-type:circle;"> <li>Beautiful 4K video at 120p in 10-bit 4:2:2 internal for unlimited creative possibilities without overheating.</li> <li>Premium image quality with native ISO 80-102,400, expandable to ISO 40-409,600, for optimal low-light performance when shooting video or stills.</li> <li>Increased dynamic range of 15+ stops, bringing out details even in high contrast scenes.</li> <li>The all-new 12.1MP full-frame back-illuminated Exmor R sensor is combined with the powerful BIONZ XR image processor for exceptional performance and speed.</li> <li>Faster, more accurate video autofocus with Hybrid AF, featuring 759 phase-detection AF points, 92% coverage and enhanced real-time eye AF.</li> <li>New XAVC-HS (H.265) and XAVC-S-I (All-I) codecs, 16-bit RAW data output, S-Log profile.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with new active mode.</li> <li>New touch menu system, variable angle display and 9.44 million dot OLED Tru Finder.</li> <li>Dual card slot compatible with high speed CFexpress Type A/ UHS-II card.</li> <li>Improved connectivity with 5GHZ wifi connection and full-size HDMI port.</li> </ul> <p>The new Sony Alpha 7S III is a lightweight camera that goes beyond expectations. The imaging strengths are supported by a few changes in the physical design, including an LCD screen with a side-aperture joint for better image quality as well as an impressive 9.44m dot OLED electronic viewfinder!</p> <p>Not only does this camera have two slots to store your files on CFexpress Type A or SD UHS II memory cards, but it also promotes heat dissipation so you can shoot continuously without worrying about slow performance due to slow storage speeds, as other models can experience before their buffer fills up completely.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-de-photo.jpg" alt="Portrait photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY A7S III MIRRORLESS CAMERA:</strong></h2> <ul> <li>Stunning 4K video at 120p in 4:2:2 10-bit for <strong>unlimited creative possibilities</strong> without overheating.</li> <li>Outstanding image quality with native ISO 80-102,400, expandable to ISO 40-409,600 for optimal low-light performance.</li> <li>The all-new Exmor R sensor, combined with the powerful BIONZ XR image processor, delivers exceptional performance and speed.</li> <li>More precise autofocus in both stills and video with 759 phase-detection AF points to capture every movement.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with a new active mode for crisp videos and photos.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-photo.jpg" alt="Food photography with the Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>12.1 MP EXMOR RS BSI CMOS SENSOR AND BIONZ XR IMAGE PROCESSOR</strong></h2> <p>Sony has introduced its latest full frame mirrorless camera, the Sony alpha 7s III. With an impressive 12MP sensor and a redesigned Exmor RS back-illuminated design for improved clarity and noise reduction at high sensitivities up to ISO 102400, this new model is sure to be another hit from one of Japan's electronics leaders!</p> <p>The Sony A7S III ( A7S3 ) is an <strong>incredible camera</strong> that will take your photography to the next level.</p> <p>Not only does it have a faster sensor than its predecessor, but with improved BIONZ XR processing power and a reduced rolling shutter of 3x or 8x faster to turn information into images - this Sony body can shoot at 10 fps continuously for 1000 uncompressed raw files.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-essai-photo.jpg" alt="Example of a photo taken with the Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>4K 120P UHD VIDEO, 10-BIT 4:2:2 INTERNAL RECORDING ON THE SONY ALPHA 7S III</strong></h2> <p>Filming in 4K UHD with frame rates up to 120p is possible and easy.</p> <p>You can also record using full 1:1 pixel playback with no binning, as well as 10-bit sampling for even more tonality on your recordings or flexibility in post-production when shooting externally via the HDMI A port in 16-bit raw HQ video quality.</p> <p>The <strong>Sony Alpha 7S3</strong> is a mirrorless camera that offers both high quality and low bit rate coding. The first codec developed for this model was XAVC SS, which uses HEVC/H.265 to retain more detail at smaller sizes while providing good performance when shooting video at bit rates up to 600 Mb/s!</p> <p>In addition, two other types have been created: One, XavcHS, is an intra-frame format capable of capturing amazing footage even on low-power devices; the other, called S-I, works best with higher capacity storage media such as SSDs or hard drives.</p> <p>Sony's new A7S III ( A7S3 ) is an incredible mirrorless camera that shoots at 120 frames per second (fps) and offers 4x slow motion video recording capabilities.</p> <p>This means you can record high-quality, slow-motion footage of your favorite moment with friends or family, then edit it in 30p at incredible speeds!</p> <p>Also, if there are gaps between moments when capturing things on the fly, such as driving through a beautiful landscape, this option gives us enough time to not miss anything by cutting what was being recorded just before something naturally happens without any interruption to the shoot, allowing for smoother cuts when putting a piece together after editing.</p> <p>The Sony 7 S III is a mirrorless camera that can record in the <strong>highest quality video format</strong>, 4K. It also has <strong>no time limit for recording</strong> and will never shut down while you're working on a long project, nor will it take note of any overheating!</p> <p>The Sony Alpha 7S3 is a reasonably priced, customizable digital <strong>camera for professionals</strong> who want to take their digital photography to the next level.</p> <p>With extensive controls for color, gamma levels as well as black level, this camera gives users the flexibility they need when it comes to capturing footage on set or in nature without compromising quality!</p> <p>S-Cinetone offers healthy skin tones with distinct colors that match those seen on professional film cameras like VENICE.</p> <p>So you can be sure your work will always look hot - even if it's being filmed by someone else's pointy object.</p> <p>The new Sony Alpha 7S III is the best camera in the Sony lineup.</p> <p>It offers a color profile that produces natural midtones and soft colors. It also has well controlled highlights so you can enjoy all that S-Log2 gives to your video signal while being able to produce high quality footage even after post production with REC709 or Log C gamma curves if needed.</p> <p>The Sony A7S III is the world's most advanced video production camera. It gives professional filmmakers and photographers the tools to produce movies that were previously impossible.</p> <p>This revolutionary Sony alpha body can record in the traditional Log Gamma (HLG) format as well as in the BT2020 color space that offers an extended dynamic range of over 15 stops to capture every detail from dark shadows to highlights without any skips or gaps, thanks to its wide 6-axis stabilization system that gives you true cinematic videography capabilities, even when you're mounting telescopes !</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-photo-echantillon.jpg" alt="Photoshoot with the Sony A7S III mirrorless camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>FAST MIRRORLESS AF SYSTEM</strong></h2> <p>The Sony Alpha 7S3 is the latest and greatest mirrorless camera from Japan's favorite brand. Featuring a fast Hyper-Z AF system, this Sony alpha body has 759 phase detection points that can focus on anything in less than 2 seconds with incredible accuracy, even if you're shooting video or stills using up to 6 EV of sensitivity.</p> <p>The Sony A7S III is a camera that can track moving subjects and has AI-based tracking, making it perfect for action photography.</p> <p>It also features real-time eye autofocus, so you don't have to worry about missing the shot when shooting portraits of humans or animals.</p> <p>The Sony Alpha A7S III is a game changer for anyone looking to take their photography to the next level.</p> <p>This full-frame mirrorless camera features an incredible sensor and the latest technologies that will allow you to focus faster and easier than ever.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-essai.jpg" alt="Photo test with the Sony alpha 7S 3" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>5-AXIS STEADYSHOT INSIDE IMAGE STABILIZATION IN SONY MIRRORLESS CAMERAS</strong></h2> <p>The Sony A7S III is an impressive camera! It has a 5.5-stage stabilization system, which allows you to take pictures without worrying about them being blurred due to shaking and to shoot handheld photos or videos using suitable lenses, such as telephoto lenses for wildlife photography.</p> <p>The Sony A7SIII ( A7S3 ) offers a variety of features that make this camera perfect for any photographer. You can use it to <strong>shoot landscapes</strong>, macros, and high-magnification events, such as concerts or wildlife photos, without worrying about stability issues, especially because you can always rely on the 5-axis, even when using third-party lenses with built-in stabilization features.</p> <p>The Sony A7S III is the latest in a line of <strong>high-quality professional cameras</strong>. It features an active IS mode that allows for even smoother footage right out of the box, with additional stabilization methods for videographers who need it most!</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-7-s-III-photo-essai.jpg" alt="Sony A7S III test foodphotography" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY BODY DESIGN AND CONNECTIVITY</strong></h2> <p>The Sony Alpha 7S III (A7SIII) is a camera with an impressive Tru-Finder QXGA OLED viewfinder with a high resolution of 9.44 million dots and 0.9x magnification for exceptionally clear, crisp eye-level viewing from anywhere in the frame, anytime!</p> <p>This viewfinder also features dedicated high-quality 120 fps settings to make it easy to render motion for both you and the captured images, thanks to its physical design.</p> <p>Its long 25mm eyepieces offer a 41° angle of view, giving it a wider perspective while providing clearer images than most traditional cameras today, without sacrificing too much detail or clarity when zooming in on particular areas of each shot, which is especially great if they're right next to each other.</p> <p>The Sony 7 S III is a camera specifically designed for videographers, with features that make it easy and comfortable to use for self-recording.</p> <p>The side-opening LCD screen allows you to work high or low without having to let go of the wheel when working on location; it also has a front-facing hinged position, perfect for vlogging or other self-recording needs!</p> <p>This touchscreen feature makes navigating settings very intuitive, so they are quickly accessible by touch, instead of fumbling around trying to figure out the menus in general terms.</p> <p>The Sony A7SIII is one of the top cameras for those who still want to use cards. It has a dual CFexpress Type A or SD memory card slot and can be configured to suit your needs in terms of files saved, so you can have plenty of storage space without worrying about running out at any time!</p> <p>Like all good things, there are also drawbacks; remember that unless both slots were designed specifically for high-speed transfers (U HS II), only standard formats will work here - so make sure that's what matters most before you buy this baby ;)</p> <p>For those who like to get creative with their video shooting, the Sony Alpha 7S3 has a more intuitive menu system and improved features. For example, it's easier for you to set up different workflows or select settings that go perfectly with the video recording mode, but also with on-board photography!</p> <p>Sony's latest A7SIII is a beautifully designed camera that will last for years of shooting. Its magnesium alloy chassis provides rigidity, durability and stability while remaining lightweight thanks to improvements in its lens mount design. It also offers more comfort with a flexible grip at any angle.</p> <p>The Sony 7 S III is weather sealed to protect it from the rigors of harsh conditions. The battery cover and terminal covers are also sealed, ensuring that your camera can withstand whatever Mother Nature throws at it!</p> <p>The Sony Alpha 7S III ( A7S3 ) is a game changer in video production. It features high capacity NP-FZ100 rechargeable lithium-ion batteries that provide up to 510 shots and 80 minutes of recording time per charge, whether you're using the viewfinder or the rear LCD screen, making this camera perfect for any type of shooting!</p> <p>The Sony 7 S III mirrorless feature a full-size HDMI port, which is ideal for connecting to external recorders.</p> <p>The Sony A7S 3 is a camera with 3.5mm external headphone and microphone ports, which allows for better control of audio recording when using compatible equipment such as wireless headsets or shotgun mics.</p> <p>The Sony A7SIII from Sony is an excellent mirrorless digital camera for those who want the best of both worlds. It can be used with a shotgun mic or an XLR input mic, and it offers clearer recording sound because it sends digital signals instead of analog.</p> <p>The Sony Alpha 7S III is a camera with built-in Wi-Fi, which allows you to connect wirelessly and share images directly from the camera. This feature also allows you to remotely control your shots, which is perfect when you want instant review.</p> <p>The Sony A7S III mirrorless camera offer three different connectivity options, including two USB Type-C ports that can be paired with an optional Ethernet wired LAN adapter for 1000BASE-T speed Internet access or remote shooting.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-essai.jpg" alt="Shooting with the new Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ON THE SONY A7S III CAMERA</strong></h2> <p>The Sony a7S III is the <strong>ultimate professional video camera</strong>. It is packed with features and its performance has been designed to meet your needs as an aspiring videographer or photographer looking for the latest technology in this field.</p> <p>The Sony A7S III is a complete camera, perfect for professional content creators. The body has been ergonomically designed with a better grip, a fully articulated LCD screen and waterproofing capabilities to provide you with high quality images or videos, no matter what type of production!</p> <p>With the addition of color profiles as well as new sensor and processor components included in this hybrid tool, there's not much else to do when you have access to these tools at your disposal, giving users total control over their final product without sacrificing anything along the way.</p> <p>The new Sony Alpha 7S III is an impressive mirrorless digital camera with a long list of upgrades.</p> <p>Users can enjoy faster data recording, better image stability and CF Express card compatibility thanks to its many renovations.</p> <p>With the Sony A7 S III, you can enjoy smoother videos and sharper images thanks to the sensor shift technology and anti-shake stabilization.</p> <p>This Sony camera also features intelligent active video cropping to bring your content into focus no matter where it is on the screen.</p> <p>The Sony A7S III is a camera designed <strong>for professional content creators</strong> looking to get the most out of their skills. It features 759 phase detection AF points with 90% coverage, Eye autofocus that can track humans or animals, and real-time video tracking, making it easier than ever to focus while shooting!</p> <p>Whether you're an enthusiast trying to capture something on film through creativity alone - or someone at the top of their game wanting nothing more than perfection in every image captured - we know this latest advancement will be a new love when used professionally.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-exemple.jpg" alt="example of photoshoot with Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>IS THE SONY ALPHA 7S III A PROFESSIONAL CAMERA?</strong></h2> <p>The Sony a7S III is a full frame mirrorless camera that was released in July 2020. The camera is aimed at professional photographers and videographers who need a high quality camera for stills and video.</p> <p>The a7S III has a 12.1-megapixel sensor and can record 4K video at up to 120 frames per second. It also has 5-axis image stabilization and an extended ISO range of 100 to 102400.</p> <p>In terms of build quality, the a7S III is made of magnesium alloy and is weather sealed to protect it from dust and moisture. The camera also has a large, high-resolution touchscreen and two SD card slots.</p> <p>Overall, the Sony a7S III is a great choice for professional photographers and videographers who need a high-quality camera and camcorder.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s3-exemple-phto.jpg" alt="Macro photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHICH BATTERY GRIP WORKS WITH THE SONY A7S III?</strong></h2> <p>The Sony VG-C4EM vertical grip is an optional accessory that can be added to the Sony A7S III camera.</p> <p>It allows for more comfortable shooting in a vertical orientation and also provides an additional battery, increasing the camera's shooting performance.</p> <p>The grip is made of durable magnesium alloy and is resistant to dust and moisture, making it ideal for use in harsh environments. It also features a built-in shutter release, AF-ON button, AE lock button and multi-selector joystick for easy operation.</p> <p>With its rugged construction and convenient controls, the Sony VG-C4EM vertical grip is an ideal choice for photographers who want to get the most out of their Sony A7S III camera.</p> <p class="p1"><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s-3-exemple-phto.jpg" alt="Photo shoot with the Sony alpha 7S III" width="900" height="600" /></p> <p class="p1"> </p> <h2 class="p1"><strong>HOW LONG CAN IT FILM?</strong></h2> <p>The Sony A7s III is a powerful and versatile digital camera that offers many features to amateur and professional photographers.</p> <p>One of the most impressive features of the A7s III is its video recording capability. With no limit on recording time, the A7s III allows users to capture high-quality video footage for an unlimited amount of time.</p> <p>This makes it an ideal camera for event photographers and videographers who need to capture long-lasting events, such as weddings or concerts.</p> <p>In addition, the A7s III's 4K video resolution ensures that users will be able to produce high-quality video that can be enjoyed on a variety of devices.</p> <p>Whether you're a professional videographer or an amateur photographer, the Sony A7s III is a great choice for anyone who wants to capture beautiful video.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s3-exemple-photo.jpg" alt="Wildlife photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WILL BE THE PERFORMANCES OF THIS DEVICE IN ASTROPHOTOGRAPHY?</strong></h2> <p>The Sony A7SIII is an excellent choice for astrophotography thanks to its exceptional low-light performance.</p> <p>With its 12.1 megapixel sensor, it is capable of capturing a large amount of detail and producing stunning images.</p> <p>However, due to its lower megapixel count, users may feel limited to smaller prints or reduced results when cropping.</p> <p>Ultimately, it all depends on how you shoot and what you want the end result to be.</p> <p>For example, if you want to make large prints or crop your photos, you might consider a camera with a higher megapixel count.</p> <p>On the other hand, if you're content with small prints or don't plan to crop your images, the Sony A7SIII will produce stunning results that you'll be proud to display.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s3-essai-photo.jpg" alt="Sony a7S III rear view" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>HOW DOES THIS CAMERA'S LOW-LIGHT PERFORMANCE COMPARE TO THE A6600 AND A7III?</strong></h2> <p>Low light photography has always been a bit of a challenge, but with the advent of new technologies, it has become easier to achieve excellent results even in very low light conditions.</p> <p>The Sony A7S III is a camera specifically designed for low light photography, and it excels in this area thanks to its large photosites and low pixel count.</p> <p>In fact, the larger pixels and lower signal-to-noise ratio allow the A7S III to capture more detail in low-light scenarios than other cameras.</p> <p>This makes it an ideal choice for photographers who want to be able to shoot in any lighting condition.</p> <p>Whether you're shooting a wedding in a dimly lit church or trying to capture the night sky, the A7S III will help you get the best results possible.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7-s-3-essai-photo.jpg" alt="Sony alpha 7S III, view of the control buttons" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>3 REASONS TO BUY THE SONY A7S III CAMERA</strong></h2> <p>The Sony Alpha 7S III is a professional mirrorless camera that offers excellent image quality, 4K video recording and fast autofocus. It's one of the most popular cameras on the market, and it's easy to see why. Here are three reasons to buy the Sony A7S III camera:</p> <p>1. Image Quality. The Sony A7S III produces stunning images, thanks to its full-frame sensor and advanced image processing.</p> <p>2. 4K video recording. The Sony A7S III can record 4K video at up to 60 frames per second for smooth, detailed footage.</p> <p>3. Fast autofocus. The Sony A7S III features advanced autofocus technology that makes it easy to track moving subjects.</p> <p>If you're looking for a high-end camera with excellent image quality, 4K video recording and fast autofocus, the Sony A7S III is a great option.</p>

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<p>The Alpha 7 III (A7 III) is being replaced by the Alpha 7 IV (A7 IV) after more than 3 years of outstanding and trustworthy performance. Among the changes, the sensor has been upgraded, while several photo and video capabilities have been improved.</p> <p>Photographers have been waiting for this camera (photo video) for a long time, and it is finally here. The Sony Alpha 7 IV (A7 IV) is the long-awaited sequel to the popular Sony Alpha 7 III and features an updated spec sheet.</p> <p>On the program: a dual Bionz XR processor, a new 33 megapixel sensor, a revamped autofocus module with artificial intelligence, and a strengthened video component with 4:2:2 10-bit internal recording</p> <p>The competition is readying its weapons in the opposite corner, where the Alpha 7 IV (A7 IV) and the opposition are battling it out.</p> <p>The <a title="Discover the Canon EOS R6" href="https://www.mczdirect.com/gb/canon-eos-r6/-canon-eos-r6-body-2-years-warranty--6396.html"><strong>EOS R6</strong></a> is an example at Canon, while Nikon has introduced the <a title="Discover the Nikon Z6 II" href="https://www.mczdirect.com/gb/nikon-z-6ii/-nikon-z6-ii-body--8281.html"><strong>Z6 II</strong></a> and the Z6 first. Panasonic's Lumix S1 and Lumix S5 are also strong prospects.</p> <p>It is difficult to find a direct equivalent of the Alpha 7 IV (A7 IV) among small APS-C or micro 4/3 sensors.</p> <p>However, we can mention the Fujifilm XT4, the Olympus OMD EM1 Mark III or the Lumix GH6 as alternatives.</p> <p>The Sony a7 IV digital camera sets the standard for modern <strong>full frame cameras</strong>.</p> <p>Its superb 33MP still image quality, 4K 60p video capture, improved ergonomics and lightning-fast sharing features make it <strong>ideal for today's photographers and filmmakers</strong>.</p> <p>With a focus on versatility and performance, the Sony a7 IV is sure to impress anyone who picks it up.</p> <p>Sony has once again raised the bar for what a full-frame camera can be, and the Sony a7 IV is sure to be a hit with professionals and enthusiasts alike.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a-7-iv-photo-exemple.jpg" alt="Photo test with the Sony A7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>INTRODUCING THE SONY A7 IV: A NEW STANDARD IN FULL-FRAME CAMERAS</strong></h2> <p>Sony has just announced the latest addition to its Sony a7 line of full-frame cameras, the Sony a7 IV.</p> <p>The Sony a7 4 is a major evolution of its predecessor, the Sony a7 III, and sets a new standard for full frame cameras.</p> <p>The Sony alpha7 IV is packed with features that serious photographers will love, including a new 33-megapixel sensor, in-body 5-axis stabilization, 4K video recording, and more.</p> <p>With its fast autofocus system and powerful image processing capabilities, the Sony a7 IV is sure to appeal to professional photographers and enthusiasts alike.</p> <p>Sony has once again raised the bar for what a full-frame camera can be.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a7-iv-photo-exemple.jpg" alt="sony a7iv photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: VERSATILE AND POWERFUL</strong></h2> <p>The Sony a7 4 is a versatile and <strong>powerful full-frame camera</strong> that will appeal to a wide range of photographers.</p> <p>With its new 33 megapixel sensor, built-in 5-axis stabilization, 4K video recording and fast autofocus system, the Sony a7 IV is capable of capturing stunning photos and videos.</p> <p>Whether you're a professional photographer or an enthusiastic amateur, the Sony alpha7 IV is sure to impress.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a-7-4-photo-exemple.jpg" alt="example of photo taken with the Sony alpha 7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: A STEP FORWARD FROM THE SONY A7 III</strong></h2> <p>Sony's a7 IV is the latest revision of its popular a7 mirrorless camera line.</p> <p>The a7 4 features several improvements over its predecessor, the a7 III, including a new sensor design, an updated autofocus system and 4K video recording.</p> <p>Perhaps the most significant change is the new sensor design, which Sony says improves image quality and low-light performance.</p> <p>The updated autofocus system includes eye tracking for stills and video, as well as improved subject tracking.4K video recording is now available at up to 60 frames per second, with full-frame oversampling for better image quality.</p> <p>Sony has also included HLG (hybrid log gamma) support for HDR video playback on compatible TVs.</p> <p>Overall, the Sony a7 IV is a minor but significant upgrade over the previous model and should appeal to anyone looking for a <strong>high-quality mirrorless camera</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-alpha-7-4-photo-exemple.jpg" alt="Sony A7 IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: PERFECT FOR PROFESSIONAL PHOTOGRAPHERS</strong></h2> <p>The Sony A7 IV is a high-end camera that is <strong>perfect for professional photographers</strong>.</p> <p>It has a full-frame sensor, which makes it ideal for capturing detailed images. The camera also has 4K video recording capabilities, making it perfect for filmmakers.</p> <p>In addition, the Sony Alpha7 IV features a 5-axis image stabilization system, which helps reduce blur and shake when shooting video or taking photos.</p> <p>The Sony A7 4 is a great camera for anyone who wants <strong>to take stunning photos</strong> or videos.</p> <p>It's well worth the price and will take your photography to the next level.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-alpha-7-4-photo-exemple.jpg" alt="Sony a7iv photography example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: AN EXCELLENT CHOICE FOR ENTHUSIASTS</strong></h2> <p>The Sony a7 IV is an excellent choice for photography enthusiasts.</p> <p>It is a full-frame camera with 33 megapixel resolution and Sony's latest generation BIONZ X image processor.</p> <p>The camera also features 5-axis in-camera stabilization, which is ideal for low-light photography and video shooting.</p> <p>Overall, the Sony a 7 IV is a great choice for enthusiasts who want a high-quality camera that can <strong>capture beautiful images and videos</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a-7-4-photo-exemple.jpg" alt="Sony alpha 7 IV photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV AGAINST THE COMPETITION</strong></h2> <p>Sony has included a few new features that distinguish the a7 IV from its predecessors, such as a variable angle LCD and a built-in intervalometer. But how does the a7 IV stack up against the competition?</p> <p>On paper, the a7 IV looks like a strong contender in the full-frame mirrorless camera market.</p> <p>However, it remains to be seen how it will perform in real world conditions. Sony's autofocus system is impressive, but it will have to contend with Canon's Dual Pixel CMOS AF and Nikon's Z6/Z7 mirrorless AF systems.</p> <p>The a7 4's 4K video capabilities are also impressive, but it will have to compete with the likes of the Panasonic GH6 and Sony a9 II if it is to be considered a top-tier video camera.</p> <p>And while the a7 IV's price is relatively high, it's still significantly cheaper than the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>Canon EOS R5</strong></a> and <a title="Discover the Nikon Z9" href="https://www.mczdirect.com/gb/nikon-z9/-nikon-z9-mirrorless-camera--9699.html"><strong>Nikon Z9</strong></a>.</p> <p>Only time will tell how the Sony alpha 7 4 will fare against its competitors, but there's no doubt that it's a <strong>powerful and versatile camera</strong> that has a lot to offer photographers and filmmakers.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7-4-photo-exemple.jpg" alt="Sony A7IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHY THE SONY A7 IV IS THE BEST FULL FRAME CAMERA ON THE MARKET?</strong></h2> <p>The Sony a7 IV is the <strong>best full-frame camera</strong> on the market for a number of reasons.</p> <p>First, it has an incredible autofocus system that can track subjects with ease.</p> <p>Second, it has 4K video capabilities, allowing you to capture stunning footage.</p> <p>Third, its low-light performance is superb, thanks to its large sensor and fast aperture lenses.</p> <p>Finally, it's extremely lightweight and portable, making it <strong>ideal for travel and street photography</strong>.</p> <p>In summary, the Sony alpha 7 4 is the best full-frame camera on the market thanks to its autofocus system, 4K video capabilities, low-light performance and portability.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7-iv-photo-exemple.jpg" alt="photo test Sony Alpha 7 4" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>10 REASONS TO LOVE THE SONY ALPHA 7 IV</strong></h2> <ol> <li>The A7IV delivers stunning photo and video quality.</li> <li>With 33 megapixels of resolution, the A7IV captures images with amazing precision.</li> <li>It's perfect for capturing fast-paced action with its excellent shooting speed.</li> <li>The A7IV's autofocus system is simply outstanding, ensuring that your photos are always sharp and in focus.</li> <li>The A7IV is a full-frame camera, which means it can use the entire image sensor area to produce high-quality images.</li> <li>It has a 5-axis image stabilization system, which helps reduce camera shake and blur.</li> <li>This camera has an impressive maximum recording capacity of 4K Ultra HD.</li> <li>The camera is compatible with a wide range of lenses, giving you plenty of options to choose from.</li> <li>This mirrorless camera is relatively light and compact for a full-frame camera, making it easy to carry with you.</li> <li>The Sony A7 4 is simply the best full-frame camera on the market, and it's sure to satisfy even the most demanding photographers.</li> </ol> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7iv-photo-exemple.jpg" alt="Sony A 7 IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY A7 IV</strong></h2> <ul> <li>Redesigned full-frame mirrorless camera with the latest Sony technology and a new body.</li> <li>Now includes a variable angle LCD, improved viewfinder, multi-digital interface shoe and advanced connectivity.</li> <li>Improved speed with real-time eye AF for humans, animals and birds, and uninterrupted shooting at 10 frames per second.</li> <li>Up to 4K/60p in Super35, 7K full frame 4K/30p upsampling and 10bit 4:2:2 with All-Intra H.265.</li> <li>Updated IBIS for up to 5.5 stops compensation and new AF assist with focus breathing compensation.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a7iv-photo-exemple.jpg" alt="Hybrid Sony a7 IV photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7 IV SENSOR AND PROCESSOR</strong></h2> <h3>33MP Exmor R BSI CMOS sensor</h3> <p>This new Sony Alpha 7 4 mirrorless camera produces high-quality images with a backlit design that's ideal for low-light conditions and excellent color rendition, as well as capturing crisp detail in all your photos.</p> <p>The Exmor R sensor offers a better dynamic range than most other sensors on the market today - it can often exceed 15 stops!</p> <p>This means you'll never have to worry about blown highlights or crushed shadows when shooting outdoors at night thanks to its ability to take advantage of dawn to dusk without any loss of image quality due to poor lighting conditions.</p> <p>It also allows you to store raw files at 10 bits per channel. You won't have to worry about anything happening while shooting; just save a JPG file instead.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a-7-iv-photo-exemple.jpg" alt="Sony a7 IV mirrorless camera example" width="900" height="600" /></p> <p> </p> <h3>BIONZ XR Processor</h3> <p>The new flagship-class BIONZ XR engine enables high-speed image processing for fast continuous shooting, 4K video recording and advanced AF tracking performance.</p> <p>The fast response time also helps reduce rolling shutter distortion with moving subjects so they look sharp in your photos or videos.</p> <p>The Sony A7 4 is a <strong>high-end camera</strong> that offers fast shooting speeds of up to 10 frames per second with mechanical or electronic shutters and AF/AE enabled.</p> <p>The buffer also allows for 828 consecutive uncompressed photos in raw and JPEG format with CFexpress Type A cards.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a-7iv-photo-exemple.jpg" alt="sony a7 IV mirrorless test" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7 IV VIDEO RECORDING</strong></h2> <h3>4K 60p 10-bit video recording</h3> <p>With the Sony Alpha 7 4, you can <strong>shoot in 4K UHD</strong> at 30 fps and still get high quality images.</p> <p>The sensor has an impressive number of pixels for this resolution, more than any other camera in the world!</p> <p>It also offers 10 bits per channel, which means your colors will never be dull or washed out; they'll be rich in detail, even when viewed up close.</p> <p>The new Sony A7IV is a camera to be reckoned with.</p> <p>Not only does it record in 4K, but its Super 35 sensor and upsampled capture area also offer UHD output at up to 60p 10-bit.</p> <p>The Sony A 7 IV is a mirrorless camera that <strong>can record for an unlimited amount of time</strong>, with no limit to the length of videos.</p> <p>It has improved heat dissipation structures, so you can shoot in 4K 60p 10 bit and still be pretty cool!</p> <p>The Sony Alpha 7 IV is a <strong>game changer in the world of professional video</strong>.</p> <p>The camera offers two different codecs to fit your workflow: XAVC, which uses HEVC/H.265 encoding for even higher quality and better motion analysis with lower bit rates of up to 600Mb per second; as well as XAVC S-I, an intra-frame format that offers consistent performance at lower resolutions like UHD 4K or 2160p120fps - whatever you need.</p> <p> </p> <h3>S-Cinetone, S-Log3, and other color and gamma controls</h3> <p>The Sony A7 IV is capable of delivering natural midtones and highlights that are well controlled. This color profile gives you healthy skin tones and soft colors.</p> <p>This excellent camera for amateurs and professionals supports Hybrids Log-Gamma, which allows you to <strong>produce HDR content</strong> directly from the camera with its wide color gamut capabilities.</p> <p>With S-Log3, you have the ability to shoot in 15+ stops of dynamic range with increased control over shadow and midtone calibration.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-alpha-7-4-photo-exemple.jpg" alt="Sony a7 IV photo quality" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7 IV: FAST MIRORLESS AF SYSTEM</strong></h2> <h3>Autofocus based on artificial intelligence</h3> <p>The Sony Alpha 7 IV camera is a great option for anyone looking to <strong>take their photography to the next level.</strong></p> <p>With its fast mirrorless AF system and -4 EV sensitivity range, you'll never have trouble getting the perfect shot, even if the scene is dimly lit!</p> <p>This fantastic piece of equipment can do wonders for video recording and still images, so be sure to get yours today before it sells out.</p> <p> </p> <h3>Real-time eye tracking and AF</h3> <p>The Sony A7 IV's AF system is fast, accurate and locks onto subjects. Whether it's face tracking or sharpness in video or stills, it will give you a good picture.</p> <p>The Sony Alpha 7 IV is a <strong>high-precision camera</strong> that can track subjects accurately in real time.</p> <p>The artificial intelligence system recognizes patterns and colors for increased accuracy, as well as tracking speed from afar with its significantly reduced distance requirements of 25 meters or less!</p> <p>The latest addition to Sony's Alpha series is true to its reputation as a game changer.</p> <p>The A7 IV was designed from the ground up with speed, stability and accuracy in mind. It will meet all your needs as an artist or professional photographer working on production projects where you need to be consistent on a wide variety of subjects at different distances.</p> <p> </p> <h3>AF during video recording and additional focus modes</h3> <p>The Sony A7 IV is <strong>ideal for capturing video of all types</strong>, including eye-catching shots that will make your subject stand out.</p> <p>With support for real-time autofocus while recording and powerful features like Face Detection, which tracks the eyes of a moving human or animal, this camera can't be beat!</p> <p>The Sony A7IV offers many options for focusing while recording.</p> <p>You can choose from seven-step AF transition speeds and five-step subject shift sensitivity settings that will let the camera do the heavy lifting while giving your fingers more control over exactly where they're pointed, which is especially useful if a person needs to have both eyes open or if distances vary considerably from close to far.</p> <p>The Sony Alpha 7 4 has a very interesting new feature, Focus Map. It's like peaking with a color overlay that shows you where something is in front of or behind your focus point depending on the aperture setting you choose.</p> <p>The Sony A7 4 is a camera that was <strong>designed for professionals</strong>. It has an AF Assist feature that allows you to easily switch between automatic or autofocus mode and manual focus control, if necessary, to adjust your shots when working on a set with multiple subjects at the same time - a quick way to shift selective attention between these different elements without having too much trouble yourself.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-alpha-7-iv-photo-exemple.jpg" alt="Sony a7 IV mirrorless camera photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7IV BODY DESIGN, CONNECTIVITY AND STREAMING</strong></h2> <h3>Viewfinder and LCD screen</h3> <p>The Sony A7 IV is an <strong>excellent camera</strong> that can shoot in standard 60 fps and 120 fps formats for smooth motion rendering.</p> <p>The Tru-Finder viewfinder has a higher resolution than its predecessor, allowing you to see things more clearly with 1/3 point per pixel accuracy on the screen.</p> <p>The Sony Alpha7 IV is perfect for vloggers, Instagram star influencers and other selfie needs thanks to its articulating screen that can be used either in a front-facing orientation or tilted up at high angles while shooting vertically on uneven surfaces.</p> <p>This LCD screen also makes it easy to work with touch capabilities as well as intuitive controls making navigating settings quick and easy.</p> <p> </p> <h3>Ports and Interface</h3> <p>The Sony A7 IV is a powerful camera that offers full-size HDMI ports for more reliable connections when working with external recorders.</p> <p>The Sony Alpha7 IV features a USB 3.2 Gen 2 Type-C port, which offers faster data transfer speeds than microUSB and can be used to charge the camera from your computer or power it via accessories while connected.</p> <p>Sony's latest camera, the A7IV, features a 3.5mm headphone port and an external microphone jack for better audio control.</p> <p>The new Sony A7 IV camera has a hot shoe that supports the optional ECM-B1M Shotgun Microphone or XLR-K3M adapter kit, which allows you to get clear audio recording by sending digital microphone signals to your camera.</p> <p>This mirrorless camera features a USB Type-C port that can be paired with three optional accessories. It offers TX 1000BASE connectivity, wireless remote shooting and FTP transfer, all of which are great for getting your work done in style.</p> <p> </p> <h3>5-axis SteadyShot INSIDE image stabilization</h3> <p>The Sony A7 IV is an amazing camera, especially for those who like to shoot video or stills and are looking to upgrade their gear.</p> <p>Not only does it feature the 5-axis SteadyShot INSIDE image stabilization system that helps eliminate any blur caused by shaking when taking photos.</p> <p>The latest Sony A7IV offers versatility for different types and styles of photography.</p> <p>Whether it's macro photography, high-magnification shots or wide-angle shots, the camera compensates for pitch (tilt) and yaw adjustments so your images are perfectly straight.</p> <p>It also has roll compensation, which is also useful for moving subjects.</p> <p>The new Sony A7 IV is the ultimate video camera, with more features than ever! For example, there are three different stabilization modes that can be used to remove any unwanted shaking.</p> <p>In addition, it comes with Sony's Active IS mode, which allows for even smoother footage straight out of the camera, without any further processing.</p> <p> </p> <h3>Advanced external flash control</h3> <p>The Sony A7 IV is an excellent camera for photographers who want to use flash to shoot fast-moving subjects.</p> <p>This is possible, thanks to the more advanced P-TTL (Programmed Trigger Lock) metering system and an updated flash control unit that reduces shutter lag between shots, as well as the use of AWB information from your settings to capture natural color tones without overexposing or underexposing light sources such as lights/burns, etc.</p> <p>This allows you to shoot faster because they are easy on both eyes when working at night.</p> <p> </p> <h3>Wireless Connectivity and Streaming</h3> <p>The all-new Sony A7 4 is a very powerful camera. This high-tech wonder is packed with all the features you need for your next photo shoot and more, including built-in Wi-Fi that allows for wireless or wired shooting without any hassle!</p> <p>The connectivity also allows you to control the camera remotely, which means you'll never again have an excuse for not taking the perfect shots when they're out of range like before.</p> <p>The Sony Alpha7 IV is a camera that can be controlled with your phone through Bluetooth. This means you'll never have a problem connecting it again.</p> <p>The Sony A7 IV is the perfect camera for people who want to improve their photography skills. It offers amazing features that will ensure you never lose your precious memories again, like Visual Story which automatically publishes photos and videos to online storage platforms so they are always accessible, no matter what!</p> <p>The new Sony A7 IV camera isn't just for taking pictures. If you have a compatible computer or mobile device, this stylish little camera can stream live video directly from the lens to your screen.</p> <p>This mirrorless camera is also a high-resolution camera that offers 4K 15p, FHD 60p/30fps and HD 30 fps shooting options. It also features the internal Creative Look feature with natural skin tones for attractive photo quality right out of the box!</p> <p>The Sony A7 4 is a high-end camera that supports UVC and AC for better image quality while streaming.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-alpha-7-IV-photo-exemple.jpg" alt="Sony A7IV photo test" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7 IV FEATURES</strong></h2> <ul> <li>New 33-megapixel full-frame back-illuminated Exmor R CMOS sensor</li> <li>Latest generation Bionz XR image processing engine</li> <li>Improved low-light performance and noise management with native ISO 100-51,200 (expandable to 204,800 for stills and 102,400)</li> <li>Improved 5.5-stop, 5-axis in-camera image stabilization system</li> <li>10 fps continuous shooting with AF/AE Tracking, now up to f/22</li> <li>Uninterrupted shooting with over 828 JPEG + RAW images</li> <li>Two card slots with 1x CFexpress Type A and SD UHS II</li> <li>759 AF points (94% coverage) with 30% improvement in AF-S speed</li> <li>Real-time eye-tracking AF for human/pet/bird</li> <li>Fully articulated 1.03 million-dot variable angle LCD touchscreen and new touch menu</li> <li>New dial with stills/film/rallies and fast motion</li> <li>Improved 3.69 million dot OLED viewfinder</li> <li>Improved grip</li> <li>Improved connectivity with multi-interface (MI) digital hot shoe, USB Type-C, 1000Base-T</li> <li>Ethernet, 5GHz WiFi and HDMI Type-A.</li> <li>Remote control and focus with the Imaging Edge application</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-hybride-sony-alpha-7-4-photo-exemple.jpg" alt="example of shooting with Sony A7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ON THE SONY ALPHA 7 IV</strong></h2> <p>The Sony A 7 IV camera is an upgrade to the previous model, and not just in name.</p> <p>The sensor has been updated with higher resolution and improved image quality, while also including handy video features never before seen on this type of camera, such as fast AF speeds or tracking modes for when you need them most!</p> <p>The new design offers significant changes that make it even easier to use than before - ideal if all those glorious pixels are what matter most to your workflow.</p> <p>The Sony Alpha 7 IV camera has been launched and it offers true mirrorless capabilities with 33 megapixels, fast high-buffered burst rates as well as 4K/60p video. Live streaming is now possible without any delay thanks to faster data transfer speeds.</p> <p>The Sony A7 IV is a camera that lets you capture the perfect image, no matter what type of content it will be used for. Whether you are a beginner or a professional, this camera has an abundance of features and capabilities that make the creative possibilities endless.</p> <p>The new Sony A7 IV camera is packed with features, but it also has a new design that will make you want to own one even more. </p>

SOA7IV14GMX7

5/ 5

Description coming soon

SOA7III24105OSSSD2562BAT

5/ 5

<p>The all-new <strong>Sony Alpha 7R V (A7R V)</strong> is a 24x36 camera that boasts a 61MP resolution. With this definition, the ergonomics have also been redesigned to include 8K video capabilities and improved autofocus tracking . The Sony A7R V will set a new precedent for studios around the world.</p> <p>Until the early 2020s, Sony was the only company marketing 35mm mirrorless. However, when other legacy manufacturers saw Sony's success in this market, they began to release their own products and compete with Sony.</p> <p>With the release of the Nikon Z7 and other Panasonic Lumix S1R, Sony then released the <a title="Discover the Sony A7R IV" href="https://www.mczdirect.com/gb/sony-alpha-7r-iv/-sony-alpha-7r-iv-body-2-years-warranty--5293.html" target="_blank" rel="noreferrer noopener">Alpha 7R IV (A7R IV)</a> with a 61MP sensor to compete. If Leica had entered the race with its SL2, and Canon with its <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html" target="_blank" rel="noreferrer noopener">EOS R5</a> in the meantime, or if Nikon was struggling with the <a title="Discover the Nikon Z7 II" href="https://www.mczdirect.com/gb/nikon-z-7ii/-nikon-z7-ii--8283.html" target="_blank" rel="noreferrer noopener">Z7 II</a>, no full frame competitor came close to the definition offered by the A7R IV.</p> <p>In mid-fall 2022, the Japanese tech giant returns with the Alpha 7R V (A7R V). Some expected a 100MP 24x36 sensor to compete with medium format cameras like the <a title="Discover the Fujifilm GFX100S" href="https://www.mczdirect.com/gb/fujifilm-gfx100s/-fujifilm-gfx100s--8288.html" target="_blank" rel="noreferrer noopener">Fujifilm GFX100S</a> or Hasselblad X2D 100C; however, that is not what was delivered.</p> <p>Sony has made significant improvements to its A7R V camera, which includes a new chassis, a new processor and improved AF tracking. The sensor remains the same as the one used in the previous model. In addition, this new version now supports 8K video capabilities.</p> <p> </p> <h2 class="p1"><strong>WHAT WE AIM FOR WITH THE SONY A7R V ( ILCE-7RM5 ):</strong></h2> <ul> <li>A big step forward for Sony's high-resolution mirrorless camera with 61MP images, full-pixel playback of 8K/24fps video and high-speed 4K/60fps.</li> <li>Dramatically improved autofocus technology with AI-driven Deep Learning processing for humans, animals, birds, vehicles and insects.</li> <li>Improved low-light performance, AE algorithm, more accurate color reproduction, and improved auto white balance.</li> <li>Up to 10 frames per second RAW burst with AF/AE tracking, writing to two CFexpress cards, with a Quad XGA viewfinder and 3-axis LCD.</li> <li>Optical stabilization up to 8 stops for stills and new active mode for video, as well as multi-resolution RAW modes.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-8.jpg" alt="Sony A7R V" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7R V CAMERA OVERVIEW</strong></h2> <p>The all-new Sony a7R V camera body is the perfect tool for any photographer, whether professional or enthusiast. This update introduces AI deep learning subject recognition, which allows for better recognition and real-time tracking of humans, animals, birds, vehicles and insects.</p> <p>With this new feature, the Sony alpha line of cameras turns a new page: it has never been easier to take amazing shots of your favorite subjects.</p> <p>Although it captures 61-megapixel images, the new full-frame back-illuminated sensor can now shoot RAW at up to 10 fps and record 8K 24p video with full pixel readout and no binning. The sensor also offers wider AF coverage, with 693 phase-detection AF points.</p> <p>In addition, deep learning AI has been leveraged to acquire and track a wider range of subjects, including planes, cars, trains and an ever-increasing number of animals.</p> <p>Sony has redesigned the overall design by rebuilding it with an aluminum body for people who use Sony products for professional purposes such as studio, portrait, wildlife, landscape, wedding, etc.</p> <p>The new ILCE-7RM5 features a 9-million-dot electronic viewfinder, superior to other cameras in its class, as well as a 4-axis/4-directional multi-angle LCD touchscreen for difficult angles and clear shots.</p> <p>You'll also find that flesh tone quality has been improved, as well as automatic white balance, low-light performance and incredible body stabilization that offers up to 8-stop compensation with the improved 5-axis IBIS unit.</p> <p>The Imaging Edge desktop application has also been updated to prevent image distortion due to the minute movements that often occur when shooting.</p> <p>As a result, designers now have the ability to produce high quality images suitable for display panels.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-1.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7R V MIRRORLESS CAMERA FEATURES:</strong></h2> <ul> <li>61 megapixel full-frame Exmor R image sensor with backlighting +BIONZ XR</li> <li>New real-time autofocus system powered by artificial intelligence (deep learning)</li> <li>True mirrorless capability with 8K 24p, 10-bit 4:2:2 video with full pixel readout and no binning.</li> <li>4K 60fps / 6.2K oversampling</li> <li>5-axis in-body stabilization up to 8 stops and new active video IS mode</li> <li>S-Cinetone and S-LOG image profiles</li> <li>693 phase-detection AF points covering 79% of the sensor</li> <li>Human recognition of poses, faces, nose, eyes, ears, etc.</li> <li>Advanced subject recognition (animals, birds, vehicles, insects)</li> <li>Improved low-light performance</li> <li>Improved auto white balance and more natural skin tones</li> <li>240MP pixel shift multi-shot with automatic motion detection via the Imaging Edge application.</li> <li>Up to 10 frames per second with AF/AE for 88 uncompressed RAW and 184 compressed RAW.</li> <li>New 4-axis multi-angle LCD touch screen</li> <li>Class-leading 9M quad-XGA viewfinder</li> <li>Dual CFexpress memory card slot</li> <li>New thermal dissipation for 8K recording</li> <li>New lossless RAW compression and JPEG or multi-resolution RAW upsampling</li> </ul> <p> </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-3.jpg" alt="Sony alpha 7R V" width="900" height="600" /></p> <h2 class="p1"><strong>WHAT IS THE WEIGHT AND SIZE OF THE SONY A7R V?</strong></h2> <p>The Sony A7R V weighs in at 665 grams, over 200 grams heavier than the average mirrorless camera. With dimensions of 131 x 97 x 82 mm, it is also much larger than most cameras in its class.</p> <p> </p> <h2 class="p1"><strong>IS THE SONY A7R V WEATHERPROOF?</strong></h2> <p>The Sony A7R V ( ILCE-7RM5 ) is a weatherproof camera that keeps water and dust out of the camera, making it perfect for outdoor photography in extreme conditions. When you attach one of these waterproof lenses to your camera, you have an all-weather kit.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-4.jpg" alt="Sony alpha 7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR PORTRAIT PHOTOGRAPHY?</strong></h2> <h3><strong>Large full frame sensor (35.8 x 23.8 mm)</strong></h3> <p>The Sony A7R V mirrorless camera's large full-frame sensor is one of its best features.</p> <p>With a 35.8 x 23.8mm sensor, it offers a shallower depth of field and a blurred background for your portraits.</p> <p>Plus, the large sensor gives you more flexibility when it comes to cropping and resizing your photos. And because the sensor is full frame, you'll be able to capture more light and detail than with a smaller sensor.</p> <p>If you're looking for a mirrorless camera with excellent image quality, the Sony A7R V is a great option.</p> <h3> </h3> <h3><strong>Very high resolution sensor: 61.0MP</strong></h3> <p>The Sony A7R V is a mirrorless camera with a very high resolution sensor. With 61.0 MP, it will give you more room for cropping, and you'll be able to print your portraits in larger format with finer detail.</p> <p>The A7R V's sensor also offers excellent low-light performance and fast autofocus, making it an excellent choice for photographers who want to capture crisp, clear images in a variety of lighting conditions.</p> <p>In addition, the A7R V's ( ILCE-7RM5 ) body is designed to be lightweight and comfortable to hold, making it easy to take on your adventures.</p> <p>Whether you're capturing natural landscapes or city street scenes, the Sony A7R V is a powerful tool that will help you create stunning photos.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-11.jpg" alt="Sony alpha A7RV" width="900" height="600" /></p> <h3>Image stabilization</h3> <p>The Sony A7R V is a high quality mirrorless camera, very popular with professional photographers. One of the features that sets this camera apart from others is its image stabilization. This feature reduces the effects of camera shake during long exposures and long focal lengths, ensuring that your photos are sharp and clear.</p> <p>In addition to image stabilization, the Sony Alpha 7R V also offers a variety of other features that make it a top choice for professional photographers. These include a fast autofocus system, 8K video recording, and a weather-resistant body.</p> <p>If you're in the market for a professional hybrid camera, the Sony A7R V should be at the top of your list.</p> <p> </p> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony A7R V mirrorless camera has a built-in electronic viewfinder. This is a great feature for those who like to use a viewfinder during a portrait session.</p> <p>The electronic viewfinder allows the photographer to stabilize the camera and reduce camera shake since it is closer to the body.</p> <p>In addition, the electronic viewfinder is useful when LCD screens are very difficult to read in bright sunlight. The Sony Alpha 7R V mirrorless camera is an excellent choice for anyone who wants the benefits of an electronic viewfinder.</p> <p> </p> <h3><strong>Good ergonomics and handling</strong></h3> <p>The Sony A7R V is an excellent mirrorless camera in terms of ergonomics and handling. The majority of the controls are well placed and easy to reach, which is important when you're trying to make quick adjustments while shooting.</p> <p>The camera body is also comfortable to hold, and the grip offers good support for your hand.</p> <p>Overall, the Sony A7RV offers excellent handling and ergonomics, making it a great choice for portrait photography.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-7.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR STREET PHOTOGRAPHY?</strong></h2> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony A7R V professional camera has a built-in electronic viewfinder. This is a very advantageous feature, especially for street photography and shooting in bright sunlight.</p> <p>By using the viewfinder, the photographer can stabilize the camera and reduce the risk of camera shake. In addition, the viewfinder allows the photographer to see the LCD screen more clearly, making it easier to take great pictures.</p> <p>Overall, the built-in electronic viewfinder is a great asset for any photographer and makes taking great pictures much easier. Thanks, Sony!</p> <p> </p> <h3><strong>Live-view</strong></h3> <p>One of the features that sets this camera apart from others on the market is its live view capability.</p> <p>This means you can take pictures without using the viewfinder, which can be very useful if you're trying to be less bulky (for example, when doing street photography).</p> <p>The downside of the live view is that it drains the battery faster, so you'll want to make sure you have extra batteries on hand if you plan to use this feature extensively.</p> <p>Overall, the Sony A7R V is a great choice for anyone who wants a top-notch mirrorless camera with plenty of features and flexibility.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-12.jpg" alt="A7RV Sony" width="900" height="600" /></p> <h3><strong>Focusing by face detection</strong></h3> <p>The Sony A7R V mirrorless camera is a great choice for anyone looking for a pro camera with face detection focus.</p> <p>This feature is very useful in busy street scenes, as it allows you to focus on framing and other adjustments while the camera manages the focus for you.</p> <p>In addition, the A7R V offers 8K video recording, high-speed shooting and an advanced autofocus system that make it a great choice for anyone looking for a high-end mirrorless camera.</p> <p> </p> <h3><strong>Fully articulated LCD screen</strong></h3> <p>The Sony Alpha 7R V mirrorless camera is a great choice for anyone looking for a versatile camera with an articulating LCD screen.</p> <p>This feature allows you to shoot in non-traditional positions, such as waist-level, which helps you be more creative and unobtrusive on the street.</p> <p>The A7R V ( ILCE-7RM5) also has a built-in electronic viewfinder, which is extremely useful in bright light or when you want to see what your subject looks like before you shoot.</p> <p>Overall, the A7RV is an excellent choice for anyone looking for a high quality camera with an articulated LCD screen.</p> <p> </p> <h3><strong>Image stabilization</strong></h3> <p>Image stabilization is an increasingly important feature of digital cameras. Many photographers find that image stabilization reduces the effects of camera shake, allowing them to take sharper pictures. This is especially true for long exposures and long focal lengths.</p> <p>The Sony A7R V mirrorless camera has built-in image stabilization, which means the sensor moves to compensate for camera shake. This results in sharper images, especially when shooting at high ISO values or in low light conditions.</p> <p>In addition, the A7R V also offers a variety of other features that make it an attractive option for street photographers, such as a fast autofocus system and wide dynamic range.</p> <p>As a result, the A7R V is an excellent choice for anyone looking for a mirrorless camera with excellent image quality and performance.</p> <p> </p> <h3><strong>Large full frame sensor (35.8 x 23.8 mm)</strong></h3> <p>The Sony A7R V is a high-end camera with a large full-frame sensor. This gives the camera several advantages over models with smaller sensors.</p> <p>First, the large sensor allows for better low-light performance. Second, it offers a shallower depth of field, which can be useful for creating a nice, blurred background behind your subject.</p> <p>Finally, the large sensor also allows you to use wide angle lenses, which is not possible with smaller sensor cameras. If you're looking for excellent image quality and the ability to use a wide variety of lenses, the Sony Alpha 7R V is an excellent choice.</p> <p> </p> <h3><strong>Medium size body camera</strong></h3> <p>The Sony A7R V is a great choice for anyone looking for a Sony camera with a medium-sized body. It's small enough to be easy to carry around, but not so small that it looks like a toy.</p> <p>The grip is good, and it feels like a professional camera without being too big or bulky. The image quality is excellent, and the video quality is very good.</p> <p>The only downside is that it's not cheap, but for the quality you get, it's definitely worth the price.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-14.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR SPORTS PHOTOGRAPHY?</strong></h2> <h3><strong>Fast continuous shooting: 10.0fps</strong></h3> <p>The Sony A7R V is a mirrorless camera designed for speed. With a continuous shooting speed of 10 frames per second, it can keep up with the fastest action.</p> <p>This makes it an ideal choice for sports photographers who need to be able to capture split-second moments.</p> <p>In addition to its fast shooting speed, the A7R V also offers excellent image quality. With 61 megapixels of resolution, it produces crisp, detailed images.</p> <p>This makes it an excellent choice for photographers who want to make large prints or crop their images heavily.</p> <p>If you're looking for a fast mirrorless camera that can keep up with the action and produce high-quality images, the Sony Alpha 7R V is a great option.</p> <h3> </h3> <h3><strong>Environmental seals</strong></h3> <p>The Sony A7R V is an ideal camera for outdoor sports because it has waterproof seals. This means that the camera is protected from dust and water splashes. exposure to the elements.</p> <p>The A7R V also has a fast shutter speed, so you can capture clear images even in low light conditions.</p> <p>In addition, the A7R V ( ILCE-7RM5 ) has a wide variety of lenses, so you can find the perfect lens for any situation.</p> <p>Whether you're shooting low-light action or capturing landscape detail, the A7R V is an excellent choice for outdoor photography.</p> <p> </p> <h3><strong>Fast Maximum shutter speed: 1/8000s</strong></h3> <p>The Sony Alpha 7R V is a perfect camera for anyone who wants to capture sports action or shoot in bright sunlight.</p> <p>The 1/8000s shutter speed is fast enough to almost completely avoid blur, making it the perfect camera for capturing split-second moments.</p> <p>In addition, the fast shutter speed is useful when using a fast lens at its widest aperture.</p> <p>This combination can often lead to excess light in the camera, but with the A7R V's 1/8000s shutter speed, you won't have to worry about that.</p> <p>Whether you're a professional sports photographer or just a nature enthusiast, the Sony Alpha A7R V is a great choice.</p> <p> </p> <h3><strong>693 focus points</strong></h3> <p>The new Sony A7R V mirrorless camera is an excellent choice for sports photography. With 693 focus points, it can maintain continuous autofocus (AFC) mode for better subject tracking.</p> <p>Plus, the camera's through-the-glass LCD viewfinder gives you a clear view of the action while shooting.</p> <p>And with 8K video recording, you can capture all the excitement of the game in stunning detail.</p> <p>If you're looking for a camera that can help you capture great sports photos and videos, the Sony Alpha 7R V is a great option.</p> <p> </p> <h3><strong>Good battery life: 600 photos</strong></h3> <p>With a battery life of 600 photos per charge, the Sony A7R V camera is a great choice for sports photography.</p> <p>At most sporting events, you'll be shooting at high speeds for long periods of time, which drains the battery pretty quickly.</p> <p>With a battery life of 600 shots per charge, you won't run out of juice or have to change batteries very frequently in the middle of an event.</p> <p>The Sony Alpha a7R V also has an impressive autofocus system that can track moving subjects with ease, making it a great choice for action photography.</p> <p>If you're looking for a Sony mirrorless camera that can shoot at high speeds and has great battery life, the Sony Alpha 7R V is a great option.</p> <p> </p> <h3><strong>Good ISO in low light</strong></h3> <p>The Sony A7R V is an excellent choice for sports photography thanks to its excellent high ISO performance.</p> <p>With a native ISO range of 50 to 102400, it can easily handle low-light conditions without sacrificing image quality.</p> <p>The camera also has excellent autofocus performance, making it easy to track moving subjects.</p> <p>In addition, the A7R V is also capable of shooting 8K video, making it a versatile tool for stills and video.</p> <p>If you're looking for a mirrorless camera that can do it all, the Sony Alpha a7R V is a great option.</p> <p> </p> <h3><strong>Wireless connection</strong></h3> <p>Wi-Fi is a very useful feature if you are a professional photographer who needs to deliver your photos as quickly as possible.</p> <p>The Sony A7R V camera is Wi-fi enabled, which allows you to transfer files wirelessly to your computer or other devices.</p> <p>Wi-fi is also handy if you want to share photos with friends and family, or if you need to back up your photos in case you lose data.</p> <p>Overall, the Sony Alpha A7R V mirrorless camera is a great choice for professional photographers who need the speed and convenience of Wi-Fi.</p> <p> </p> <h3><strong>Good ergonomics and handling</strong></h3> <p>The Sony A7R V mirrorless camera is a great option for sports photography, thanks to its good ergonomics and handling.</p> <p>The body is designed to be easily handled with one hand, and the large grip helps keep the camera in place. The viewfinder is large and bright, making it easy to follow fast-moving subjects.</p> <p>The autofocus system is fast and accurate, making it possible to take sharp photos of even the most elusive athletes.</p> <p>And the video capabilities are impressive, capturing stunning footage of live sporting events.</p> <p>In short, the A7R V is a great choice for anyone looking to take their sports photography to the next level.</p> <p> </p> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony Alpha 7R V camera has a built-in electronic viewfinder. This is a great feature for photographers who want to stabilize the camera and reduce camera shake.</p> <p>The viewfinder is also handy for shooting in bright sunlight, when LCDs can be difficult to read.</p> <p>The A7R V also has a number of other great features, including a fast autofocus system, 4K video recording and a wide variety of lenses.</p> <p>Whether you're a professional photographer or a hobbyist, the A7R V is a great choice for anyone looking for a high-quality mirrorless camera.</p> <p> </p> <h3><strong>Image stabilization</strong></h3> <p>The Sony Alpha A7R V is a high-end camera with an image stabilization feature. This is a feature designed to reduce the effects of camera shake, especially at long focal lengths.</p> <p>This can be extremely useful for sports photography, as it can help you get sharper photos. The A7R V's image stabilization system is very effective, and it can make a big difference in the quality of your photos.</p> <p>If you're looking for a hybrid camera with excellent image quality and impressive performance, the Sony A7R V is a great option to consider.</p> <p> </p> <h3><strong>Anti-flicker function</strong></h3> <p>The Sony A7R V pro camera from Sony is an excellent choice for anyone who wants to avoid the unwanted effects of flickering lights.</p> <p>The camera's anti-flicker feature helps reduce the flicker effect, but it generally reduces the maximum continuous shooting speed.</p> <p>Despite this reduced speed, the A7R V is still an excellent choice for anyone who wants to avoid the negative effects of flickering lights.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-19.jpg" alt="Sony A7RV" width="900" height="600" /></p> <h2 class="p1"><strong>OUR OPINION ON THE SONY ALPHA 7R V FULL FRAME CAMERA</strong></h2> <p>The Sony a7R V is more than just an update to the previous generation of cameras, it is a revolutionary new product.</p> <p>With its newly developed artificial intelligence processing system, the a7R V can detect and track subjects with incredible accuracy. This artificial intelligence subject detection will help photographers gain focus and produce better results overall.</p> <p>With constantly improving Deep Learning technology, the potential of this camera is endless!</p> <p>The camera body has been refined to create the perfect tool for photographers who want the best possible image quality, whether it's stills or video.</p> <p>The updated viewfinder with unparalleled clarity, high-resolution 3-axis LCD and 8-stage image stabilization system help achieve this goal.</p> <p>The alpha 7R V also offers accurate fleshtone color reproduction and automatic white balance, for closer-to-perfect photos.</p> <p>You can use the two CFexpress cards to capture RAW bursts of up to 10 frames per second, and the camera has multi-resolution RAW and JPEG modes to accommodate any shooting situation.</p> <p>It's not news that people want more video, so Sony has made sure the camera can shoot 8K video without overheating, even when using high frame rates and autofocus.</p> <p>In addition, it is still an excellent camera. In other words, this generation is a purebred mirrorless camera for photographers who also shoot great video.</p> <p>The improvements in the Sony Alpha a7R V are hard to ignore, whether you need to take quick, sharp photos or accurately capture landscapes in low light.</p> <p>You can shoot high-resolution photos for longer periods of time and record 8K wide dynamic range video, both new capabilities in an R-series body.</p> <p>Sony has adapted the higher-resolution model into a hybrid camera with autofocus technology, which will set the standard for all future versions of Alpha cameras. </p>

SOA7RV50F12GMX13

5/ 5

<p>The all-new <strong>Sony Alpha 7R V (A7R V)</strong> is a 24x36 camera that boasts a 61MP resolution. With this definition, the ergonomics have also been redesigned to include 8K video capabilities and improved autofocus tracking . The Sony A7R V will set a new precedent for studios around the world.</p> <p>Until the early 2020s, Sony was the only company marketing 35mm mirrorless. However, when other legacy manufacturers saw Sony's success in this market, they began to release their own products and compete with Sony.</p> <p>With the release of the Nikon Z7 and other Panasonic Lumix S1R, Sony then released the <a title="Discover the Sony A7R IV" href="https://www.mczdirect.com/gb/sony-alpha-7r-iv/-sony-alpha-7r-iv-body-2-years-warranty--5293.html" target="_blank" rel="noreferrer noopener">Alpha 7R IV (A7R IV)</a> with a 61MP sensor to compete. If Leica had entered the race with its SL2, and Canon with its <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html" target="_blank" rel="noreferrer noopener">EOS R5</a> in the meantime, or if Nikon was struggling with the <a title="Discover the Nikon Z7 II" href="https://www.mczdirect.com/gb/nikon-z-7ii/-nikon-z7-ii--8283.html" target="_blank" rel="noreferrer noopener">Z7 II</a>, no full frame competitor came close to the definition offered by the A7R IV.</p> <p>In mid-fall 2022, the Japanese tech giant returns with the Alpha 7R V (A7R V). Some expected a 100MP 24x36 sensor to compete with medium format cameras like the <a title="Discover the Fujifilm GFX100S" href="https://www.mczdirect.com/gb/fujifilm-gfx100s/-fujifilm-gfx100s--8288.html" target="_blank" rel="noreferrer noopener">Fujifilm GFX100S</a> or Hasselblad X2D 100C; however, that is not what was delivered.</p> <p>Sony has made significant improvements to its A7R V camera, which includes a new chassis, a new processor and improved AF tracking. The sensor remains the same as the one used in the previous model. In addition, this new version now supports 8K video capabilities.</p> <p> </p> <h2 class="p1"><strong>WHAT WE AIM FOR WITH THE SONY A7R V ( ILCE-7RM5 ):</strong></h2> <ul> <li>A big step forward for Sony's high-resolution mirrorless camera with 61MP images, full-pixel playback of 8K/24fps video and high-speed 4K/60fps.</li> <li>Dramatically improved autofocus technology with AI-driven Deep Learning processing for humans, animals, birds, vehicles and insects.</li> <li>Improved low-light performance, AE algorithm, more accurate color reproduction, and improved auto white balance.</li> <li>Up to 10 frames per second RAW burst with AF/AE tracking, writing to two CFexpress cards, with a Quad XGA viewfinder and 3-axis LCD.</li> <li>Optical stabilization up to 8 stops for stills and new active mode for video, as well as multi-resolution RAW modes.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-8.jpg" alt="Sony A7R V" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7R V CAMERA OVERVIEW</strong></h2> <p>The all-new Sony a7R V camera body is the perfect tool for any photographer, whether professional or enthusiast. This update introduces AI deep learning subject recognition, which allows for better recognition and real-time tracking of humans, animals, birds, vehicles and insects.</p> <p>With this new feature, the Sony alpha line of cameras turns a new page: it has never been easier to take amazing shots of your favorite subjects.</p> <p>Although it captures 61-megapixel images, the new full-frame back-illuminated sensor can now shoot RAW at up to 10 fps and record 8K 24p video with full pixel readout and no binning. The sensor also offers wider AF coverage, with 693 phase-detection AF points.</p> <p>In addition, deep learning AI has been leveraged to acquire and track a wider range of subjects, including planes, cars, trains and an ever-increasing number of animals.</p> <p>Sony has redesigned the overall design by rebuilding it with an aluminum body for people who use Sony products for professional purposes such as studio, portrait, wildlife, landscape, wedding, etc.</p> <p>The new ILCE-7RM5 features a 9-million-dot electronic viewfinder, superior to other cameras in its class, as well as a 4-axis/4-directional multi-angle LCD touchscreen for difficult angles and clear shots.</p> <p>You'll also find that flesh tone quality has been improved, as well as automatic white balance, low-light performance and incredible body stabilization that offers up to 8-stop compensation with the improved 5-axis IBIS unit.</p> <p>The Imaging Edge desktop application has also been updated to prevent image distortion due to the minute movements that often occur when shooting.</p> <p>As a result, designers now have the ability to produce high quality images suitable for display panels.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-1.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7R V MIRRORLESS CAMERA FEATURES:</strong></h2> <ul> <li>61 megapixel full-frame Exmor R image sensor with backlighting +BIONZ XR</li> <li>New real-time autofocus system powered by artificial intelligence (deep learning)</li> <li>True mirrorless capability with 8K 24p, 10-bit 4:2:2 video with full pixel readout and no binning.</li> <li>4K 60fps / 6.2K oversampling</li> <li>5-axis in-body stabilization up to 8 stops and new active video IS mode</li> <li>S-Cinetone and S-LOG image profiles</li> <li>693 phase-detection AF points covering 79% of the sensor</li> <li>Human recognition of poses, faces, nose, eyes, ears, etc.</li> <li>Advanced subject recognition (animals, birds, vehicles, insects)</li> <li>Improved low-light performance</li> <li>Improved auto white balance and more natural skin tones</li> <li>240MP pixel shift multi-shot with automatic motion detection via the Imaging Edge application.</li> <li>Up to 10 frames per second with AF/AE for 88 uncompressed RAW and 184 compressed RAW.</li> <li>New 4-axis multi-angle LCD touch screen</li> <li>Class-leading 9M quad-XGA viewfinder</li> <li>Dual CFexpress memory card slot</li> <li>New thermal dissipation for 8K recording</li> <li>New lossless RAW compression and JPEG or multi-resolution RAW upsampling</li> </ul> <p> </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-3.jpg" alt="Sony alpha 7R V" width="900" height="600" /></p> <h2 class="p1"><strong>WHAT IS THE WEIGHT AND SIZE OF THE SONY A7R V?</strong></h2> <p>The Sony A7R V weighs in at 665 grams, over 200 grams heavier than the average mirrorless camera. With dimensions of 131 x 97 x 82 mm, it is also much larger than most cameras in its class.</p> <p> </p> <h2 class="p1"><strong>IS THE SONY A7R V WEATHERPROOF?</strong></h2> <p>The Sony A7R V ( ILCE-7RM5 ) is a weatherproof camera that keeps water and dust out of the camera, making it perfect for outdoor photography in extreme conditions. When you attach one of these waterproof lenses to your camera, you have an all-weather kit.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-4.jpg" alt="Sony alpha 7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR PORTRAIT PHOTOGRAPHY?</strong></h2> <h3><strong>Large full frame sensor (35.8 x 23.8 mm)</strong></h3> <p>The Sony A7R V mirrorless camera's large full-frame sensor is one of its best features.</p> <p>With a 35.8 x 23.8mm sensor, it offers a shallower depth of field and a blurred background for your portraits.</p> <p>Plus, the large sensor gives you more flexibility when it comes to cropping and resizing your photos. And because the sensor is full frame, you'll be able to capture more light and detail than with a smaller sensor.</p> <p>If you're looking for a mirrorless camera with excellent image quality, the Sony A7R V is a great option.</p> <h3> </h3> <h3><strong>Very high resolution sensor: 61.0MP</strong></h3> <p>The Sony A7R V is a mirrorless camera with a very high resolution sensor. With 61.0 MP, it will give you more room for cropping, and you'll be able to print your portraits in larger format with finer detail.</p> <p>The A7R V's sensor also offers excellent low-light performance and fast autofocus, making it an excellent choice for photographers who want to capture crisp, clear images in a variety of lighting conditions.</p> <p>In addition, the A7R V's ( ILCE-7RM5 ) body is designed to be lightweight and comfortable to hold, making it easy to take on your adventures.</p> <p>Whether you're capturing natural landscapes or city street scenes, the Sony A7R V is a powerful tool that will help you create stunning photos.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-11.jpg" alt="Sony alpha A7RV" width="900" height="600" /></p> <h3>Image stabilization</h3> <p>The Sony A7R V is a high quality mirrorless camera, very popular with professional photographers. One of the features that sets this camera apart from others is its image stabilization. This feature reduces the effects of camera shake during long exposures and long focal lengths, ensuring that your photos are sharp and clear.</p> <p>In addition to image stabilization, the Sony Alpha 7R V also offers a variety of other features that make it a top choice for professional photographers. These include a fast autofocus system, 8K video recording, and a weather-resistant body.</p> <p>If you're in the market for a professional hybrid camera, the Sony A7R V should be at the top of your list.</p> <p> </p> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony A7R V mirrorless camera has a built-in electronic viewfinder. This is a great feature for those who like to use a viewfinder during a portrait session.</p> <p>The electronic viewfinder allows the photographer to stabilize the camera and reduce camera shake since it is closer to the body.</p> <p>In addition, the electronic viewfinder is useful when LCD screens are very difficult to read in bright sunlight. The Sony Alpha 7R V mirrorless camera is an excellent choice for anyone who wants the benefits of an electronic viewfinder.</p> <p> </p> <h3><strong>Good ergonomics and handling</strong></h3> <p>The Sony A7R V is an excellent mirrorless camera in terms of ergonomics and handling. The majority of the controls are well placed and easy to reach, which is important when you're trying to make quick adjustments while shooting.</p> <p>The camera body is also comfortable to hold, and the grip offers good support for your hand.</p> <p>Overall, the Sony A7RV offers excellent handling and ergonomics, making it a great choice for portrait photography.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-7.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR STREET PHOTOGRAPHY?</strong></h2> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony A7R V professional camera has a built-in electronic viewfinder. This is a very advantageous feature, especially for street photography and shooting in bright sunlight.</p> <p>By using the viewfinder, the photographer can stabilize the camera and reduce the risk of camera shake. In addition, the viewfinder allows the photographer to see the LCD screen more clearly, making it easier to take great pictures.</p> <p>Overall, the built-in electronic viewfinder is a great asset for any photographer and makes taking great pictures much easier. Thanks, Sony!</p> <p> </p> <h3><strong>Live-view</strong></h3> <p>One of the features that sets this camera apart from others on the market is its live view capability.</p> <p>This means you can take pictures without using the viewfinder, which can be very useful if you're trying to be less bulky (for example, when doing street photography).</p> <p>The downside of the live view is that it drains the battery faster, so you'll want to make sure you have extra batteries on hand if you plan to use this feature extensively.</p> <p>Overall, the Sony A7R V is a great choice for anyone who wants a top-notch mirrorless camera with plenty of features and flexibility.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-12.jpg" alt="A7RV Sony" width="900" height="600" /></p> <h3><strong>Focusing by face detection</strong></h3> <p>The Sony A7R V mirrorless camera is a great choice for anyone looking for a pro camera with face detection focus.</p> <p>This feature is very useful in busy street scenes, as it allows you to focus on framing and other adjustments while the camera manages the focus for you.</p> <p>In addition, the A7R V offers 8K video recording, high-speed shooting and an advanced autofocus system that make it a great choice for anyone looking for a high-end mirrorless camera.</p> <p> </p> <h3><strong>Fully articulated LCD screen</strong></h3> <p>The Sony Alpha 7R V mirrorless camera is a great choice for anyone looking for a versatile camera with an articulating LCD screen.</p> <p>This feature allows you to shoot in non-traditional positions, such as waist-level, which helps you be more creative and unobtrusive on the street.</p> <p>The A7R V ( ILCE-7RM5) also has a built-in electronic viewfinder, which is extremely useful in bright light or when you want to see what your subject looks like before you shoot.</p> <p>Overall, the A7RV is an excellent choice for anyone looking for a high quality camera with an articulated LCD screen.</p> <p> </p> <h3><strong>Image stabilization</strong></h3> <p>Image stabilization is an increasingly important feature of digital cameras. Many photographers find that image stabilization reduces the effects of camera shake, allowing them to take sharper pictures. This is especially true for long exposures and long focal lengths.</p> <p>The Sony A7R V mirrorless camera has built-in image stabilization, which means the sensor moves to compensate for camera shake. This results in sharper images, especially when shooting at high ISO values or in low light conditions.</p> <p>In addition, the A7R V also offers a variety of other features that make it an attractive option for street photographers, such as a fast autofocus system and wide dynamic range.</p> <p>As a result, the A7R V is an excellent choice for anyone looking for a mirrorless camera with excellent image quality and performance.</p> <p> </p> <h3><strong>Large full frame sensor (35.8 x 23.8 mm)</strong></h3> <p>The Sony A7R V is a high-end camera with a large full-frame sensor. This gives the camera several advantages over models with smaller sensors.</p> <p>First, the large sensor allows for better low-light performance. Second, it offers a shallower depth of field, which can be useful for creating a nice, blurred background behind your subject.</p> <p>Finally, the large sensor also allows you to use wide angle lenses, which is not possible with smaller sensor cameras. If you're looking for excellent image quality and the ability to use a wide variety of lenses, the Sony Alpha 7R V is an excellent choice.</p> <p> </p> <h3><strong>Medium size body camera</strong></h3> <p>The Sony A7R V is a great choice for anyone looking for a Sony camera with a medium-sized body. It's small enough to be easy to carry around, but not so small that it looks like a toy.</p> <p>The grip is good, and it feels like a professional camera without being too big or bulky. The image quality is excellent, and the video quality is very good.</p> <p>The only downside is that it's not cheap, but for the quality you get, it's definitely worth the price.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-14.jpg" alt="Sony a7R V" width="900" height="600" /></p> <h2 class="p1"><strong>IS THE SONY A7R V GOOD FOR SPORTS PHOTOGRAPHY?</strong></h2> <h3><strong>Fast continuous shooting: 10.0fps</strong></h3> <p>The Sony A7R V is a mirrorless camera designed for speed. With a continuous shooting speed of 10 frames per second, it can keep up with the fastest action.</p> <p>This makes it an ideal choice for sports photographers who need to be able to capture split-second moments.</p> <p>In addition to its fast shooting speed, the A7R V also offers excellent image quality. With 61 megapixels of resolution, it produces crisp, detailed images.</p> <p>This makes it an excellent choice for photographers who want to make large prints or crop their images heavily.</p> <p>If you're looking for a fast mirrorless camera that can keep up with the action and produce high-quality images, the Sony Alpha 7R V is a great option.</p> <h3> </h3> <h3><strong>Environmental seals</strong></h3> <p>The Sony A7R V is an ideal camera for outdoor sports because it has waterproof seals. This means that the camera is protected from dust and water splashes. exposure to the elements.</p> <p>The A7R V also has a fast shutter speed, so you can capture clear images even in low light conditions.</p> <p>In addition, the A7R V ( ILCE-7RM5 ) has a wide variety of lenses, so you can find the perfect lens for any situation.</p> <p>Whether you're shooting low-light action or capturing landscape detail, the A7R V is an excellent choice for outdoor photography.</p> <p> </p> <h3><strong>Fast Maximum shutter speed: 1/8000s</strong></h3> <p>The Sony Alpha 7R V is a perfect camera for anyone who wants to capture sports action or shoot in bright sunlight.</p> <p>The 1/8000s shutter speed is fast enough to almost completely avoid blur, making it the perfect camera for capturing split-second moments.</p> <p>In addition, the fast shutter speed is useful when using a fast lens at its widest aperture.</p> <p>This combination can often lead to excess light in the camera, but with the A7R V's 1/8000s shutter speed, you won't have to worry about that.</p> <p>Whether you're a professional sports photographer or just a nature enthusiast, the Sony Alpha A7R V is a great choice.</p> <p> </p> <h3><strong>693 focus points</strong></h3> <p>The new Sony A7R V mirrorless camera is an excellent choice for sports photography. With 693 focus points, it can maintain continuous autofocus (AFC) mode for better subject tracking.</p> <p>Plus, the camera's through-the-glass LCD viewfinder gives you a clear view of the action while shooting.</p> <p>And with 8K video recording, you can capture all the excitement of the game in stunning detail.</p> <p>If you're looking for a camera that can help you capture great sports photos and videos, the Sony Alpha 7R V is a great option.</p> <p> </p> <h3><strong>Good battery life: 600 photos</strong></h3> <p>With a battery life of 600 photos per charge, the Sony A7R V camera is a great choice for sports photography.</p> <p>At most sporting events, you'll be shooting at high speeds for long periods of time, which drains the battery pretty quickly.</p> <p>With a battery life of 600 shots per charge, you won't run out of juice or have to change batteries very frequently in the middle of an event.</p> <p>The Sony Alpha a7R V also has an impressive autofocus system that can track moving subjects with ease, making it a great choice for action photography.</p> <p>If you're looking for a Sony mirrorless camera that can shoot at high speeds and has great battery life, the Sony Alpha 7R V is a great option.</p> <p> </p> <h3><strong>Good ISO in low light</strong></h3> <p>The Sony A7R V is an excellent choice for sports photography thanks to its excellent high ISO performance.</p> <p>With a native ISO range of 50 to 102400, it can easily handle low-light conditions without sacrificing image quality.</p> <p>The camera also has excellent autofocus performance, making it easy to track moving subjects.</p> <p>In addition, the A7R V is also capable of shooting 8K video, making it a versatile tool for stills and video.</p> <p>If you're looking for a mirrorless camera that can do it all, the Sony Alpha a7R V is a great option.</p> <p> </p> <h3><strong>Wireless connection</strong></h3> <p>Wi-Fi is a very useful feature if you are a professional photographer who needs to deliver your photos as quickly as possible.</p> <p>The Sony A7R V camera is Wi-fi enabled, which allows you to transfer files wirelessly to your computer or other devices.</p> <p>Wi-fi is also handy if you want to share photos with friends and family, or if you need to back up your photos in case you lose data.</p> <p>Overall, the Sony Alpha A7R V mirrorless camera is a great choice for professional photographers who need the speed and convenience of Wi-Fi.</p> <p> </p> <h3><strong>Good ergonomics and handling</strong></h3> <p>The Sony A7R V mirrorless camera is a great option for sports photography, thanks to its good ergonomics and handling.</p> <p>The body is designed to be easily handled with one hand, and the large grip helps keep the camera in place. The viewfinder is large and bright, making it easy to follow fast-moving subjects.</p> <p>The autofocus system is fast and accurate, making it possible to take sharp photos of even the most elusive athletes.</p> <p>And the video capabilities are impressive, capturing stunning footage of live sporting events.</p> <p>In short, the A7R V is a great choice for anyone looking to take their sports photography to the next level.</p> <p> </p> <h3><strong>Integrated electronic viewfinder</strong></h3> <p>The Sony Alpha 7R V camera has a built-in electronic viewfinder. This is a great feature for photographers who want to stabilize the camera and reduce camera shake.</p> <p>The viewfinder is also handy for shooting in bright sunlight, when LCDs can be difficult to read.</p> <p>The A7R V also has a number of other great features, including a fast autofocus system, 4K video recording and a wide variety of lenses.</p> <p>Whether you're a professional photographer or a hobbyist, the A7R V is a great choice for anyone looking for a high-quality mirrorless camera.</p> <p> </p> <h3><strong>Image stabilization</strong></h3> <p>The Sony Alpha A7R V is a high-end camera with an image stabilization feature. This is a feature designed to reduce the effects of camera shake, especially at long focal lengths.</p> <p>This can be extremely useful for sports photography, as it can help you get sharper photos. The A7R V's image stabilization system is very effective, and it can make a big difference in the quality of your photos.</p> <p>If you're looking for a hybrid camera with excellent image quality and impressive performance, the Sony A7R V is a great option to consider.</p> <p> </p> <h3><strong>Anti-flicker function</strong></h3> <p>The Sony A7R V pro camera from Sony is an excellent choice for anyone who wants to avoid the unwanted effects of flickering lights.</p> <p>The camera's anti-flicker feature helps reduce the flicker effect, but it generally reduces the maximum continuous shooting speed.</p> <p>Despite this reduced speed, the A7R V is still an excellent choice for anyone who wants to avoid the negative effects of flickering lights.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20V/Sony-a7R-V-image-19.jpg" alt="Sony A7RV" width="900" height="600" /></p> <h2 class="p1"><strong>OUR OPINION ON THE SONY ALPHA 7R V FULL FRAME CAMERA</strong></h2> <p>The Sony a7R V is more than just an update to the previous generation of cameras, it is a revolutionary new product.</p> <p>With its newly developed artificial intelligence processing system, the a7R V can detect and track subjects with incredible accuracy. This artificial intelligence subject detection will help photographers gain focus and produce better results overall.</p> <p>With constantly improving Deep Learning technology, the potential of this camera is endless!</p> <p>The camera body has been refined to create the perfect tool for photographers who want the best possible image quality, whether it's stills or video.</p> <p>The updated viewfinder with unparalleled clarity, high-resolution 3-axis LCD and 8-stage image stabilization system help achieve this goal.</p> <p>The alpha 7R V also offers accurate fleshtone color reproduction and automatic white balance, for closer-to-perfect photos.</p> <p>You can use the two CFexpress cards to capture RAW bursts of up to 10 frames per second, and the camera has multi-resolution RAW and JPEG modes to accommodate any shooting situation.</p> <p>It's not news that people want more video, so Sony has made sure the camera can shoot 8K video without overheating, even when using high frame rates and autofocus.</p> <p>In addition, it is still an excellent camera. In other words, this generation is a purebred mirrorless camera for photographers who also shoot great video.</p> <p>The improvements in the Sony Alpha a7R V are hard to ignore, whether you need to take quick, sharp photos or accurately capture landscapes in low light.</p> <p>You can shoot high-resolution photos for longer periods of time and record 8K wide dynamic range video, both new capabilities in an R-series body.</p> <p>Sony has adapted the higher-resolution model into a hybrid camera with autofocus technology, which will set the standard for all future versions of Alpha cameras. </p>

SOA7RV50F12GMX14

5/ 5

<p>Sony introduces the second generation of its A7C camera bodies, comprising not only the <a href="https://www.mczdirect.com/gb/sony-a7c-ii/-sony-a7c-ii-body-black--11950.html"><strong>A7C II</strong></a> but also a high-resolution version called A7C R. This latter model features a 61 MPx sensor sourced from the <a title="Discover the Sony A7R V" href="https://www.mczdirect.com/gb/sony-a7r-v/-sony-a7r-v-body-professional-camera--10878.html"><strong>A7R V</strong></a>.</p> <p>Three years after the initial launch of the "C" series of the Alpha with the A7C, Sony adopts a strategy similar to its first Alpha 7 by splitting its full-frame hybrid range into two distinct categories: the Alpha A7C II and the Alpha A7C R, with the latter boasting an exceptionally detailed sensor.</p> <p>The A7C II aligns with the A7 Mark IV with its 33 MPx sensor, while the A7C R emphasizes high resolution with the A7R V's 61 MPx sensor. Sony promotes the Alpha 7C R as a lighter version of the A7RV since it is not only more compact but also nearly 200g (198g to be exact) lighter than its counterpart. Despite this size difference, both offer the same image quality, thanks to identical sensors and processors.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-1.png" alt="Sony A7C R" width="900" height="600" /></p> <h2>What we love about the Sony A7C R mirrorless camera:</h2> <ul> <li>New ultra-high resolution concept with impeccable image quality from a compact and portable camera.</li> <li>Combines a 61 MP sensor with a high-speed processor and a dedicated AI processor for real-time subject recognition and tracking.</li> <li>Impressive body stabilization with up to 7 stops of compensation against shake for low-light handheld shots.</li> <li>Natural color rendering and wide dynamic range perfectly suited for portrait, street, and landscape photography.</li> <li>User-friendly body, equipped with a variable-angle touch screen, an XGA OLED viewfinder, and a new menu design.</li> </ul> <p> </p> <h2>Getting to Know the Sony A7CR</h2> <p>The Sony Alpha 7CR stands out with its compactness and sleek design. It houses a 60MP sensor and an AI-assisted autofocus system, features borrowed from the superior alpha 7R V model, but in a more compact and affordable casing. The device weighs 430g, making it relatively lightweight and easy to carry. The grip is enhanced by a slightly deeper handle and a front control dial, addressing some shortcomings of the previous a7C model.</p> <h3>Major Ergonomic Features of the Sony A7C R</h3> <p>The ergonomic features of the Sony Alpha a7CR are noteworthy. It incorporates an enhanced viewfinder lens with greater magnification, taken from the recent a6700 model, thus offering a superior visual experience. This compact yet comprehensive camera showcases phenomenal image quality and smart features, making the photography experience intuitive and rewarding.</p> <p>With the Sony A7C R, photographers can enjoy outstanding maneuverability without compromising on performance and image quality. Its design and major ergonomic features make it a wise choice for both hobbyists and professionals looking to capture high-resolution images in a compact and handy format.</p> <h3>Full-frame Sensor of the Sony Alpha A7CR</h3> <p>The Sony A7CR is equipped with a full-frame 61MP sensor, which is a major asset for this model. This sensor allows for capturing images with high resolution, ensuring top-notch image quality. The AI assistance for autofocus is another notable feature which, when combined with the high-resolution sensor, guarantees sharp and detailed images.</p> <h3>Importance of a Good Sensor and Image Quality</h3> <p>A good sensor is paramount for image quality. The sensor's size, resolution, and ability to manage light effectively are key factors in ensuring clarity, sharpness, and color fidelity in the images produced. The full-frame sensor of the Sony Alpha 7CR allows for excellent light management, even in low light conditions, and provides a wide dynamic range, which is essential for capturing details in highlights and shadows. The sensor's high resolution also enables the capture of a significant amount of detail, especially valuable for landscape or portrait photography where detail precision is crucial.</p> <p>In conclusion, the full-frame sensor of the Sony Alpha A7CR is a vital component that greatly contributes to the exceptional quality of images produced by this device. Its high resolution and superior light handling deliver sharp, detailed, and vibrant images, meeting the demands of professional photographers and knowledgeable enthusiasts alike.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-6.png" alt="Sony alpha 7C R" width="900" height="600" /></p> <h2>Shooting Features of the Sony A7C R</h2> <h3>Shooting Modes and Burst Performance</h3> <p>The Sony A7C R is equipped with a 61-megapixel BSI CMOS sensor and a Bionz XR processor, accompanied by a dedicated 'AI' processing unit. These specifications allow it to provide a variety of shooting options. Regarding burst performance, the A7CR offers a continuous shooting speed of 8 frames per second (fps) with the mechanical shutter and 7 fps in electronic shutter mode. In a comparison between the Sony A7CR and the Sony A7C II, it's noted that the A7CR does not offer a "Pre-Shoot Burst" mode. Furthermore, the continuous shooting speed can reach up to 6 fps with AF/AE tracking during live view shooting.</p> <h3>Autofocus Performance</h3> <p>The Sony A7CR benefits from an AI-assisted autofocus system, a feature inherited from its larger predecessor, the a7R V. However, when shooting in continuous AF-C or AF-A mode, the real-time DMF (Direct Manual Focus) function is not available, and this restriction also applies when using the FE 70-200mm F2.8 GM OSS lens in AF-C mode. Autofocus performance is crucial to ensure sharpness and accuracy, especially in fast or moving shooting conditions.</p> <p>The integration of artificial intelligence into the Sony A7CR's autofocus system is a significant advantage, allowing for quick and precise focusing. While specific details about autofocus performance were not fully disclosed in the sources reviewed, AI assistance suggests enhanced ability to track and lock focus on moving subjects, thus providing photographers with a powerful tool for capturing sharp images in various shooting scenarios.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-7.png" alt="A7CR Sony alpha" width="900" height="600" /></p> <h2>The Sony A7CR Viewfinder</h2> <h3>Electronic viewfinder, its coverage, and resolution.</h3> <p>The Sony A7CR is a notable addition to Sony's compact full-frame a7C series, delivering high-resolution capabilities in a compact package. One key component aiding these capabilities is its electronic viewfinder.</p> <h4>Electronic Viewfinder</h4> <p>The Sony Alpha 7CR is equipped with an electronic viewfinder (EVF) that allows photographers to see an accurate digital representation of the image to be captured. This is especially useful in low-light conditions or when color accuracy is vital. The EVF on the Sony A7CR is known for its high resolution and contrast, enabling users to see fine details and accurate colors before taking a shot.</p> <h4>Viewfinder Coverage</h4> <p>Viewfinder coverage is a crucial aspect of the photography experience. The Sony Alpha a7C R's viewfinder offers 100% coverage, meaning what you see in the viewfinder is exactly what will be captured in the final shot. This full coverage allows photographers to frame their shots precisely without worrying about cropped edges or unexpected elements in the frame.</p> <h4>Viewfinder Resolution</h4> <p>The viewfinder's resolution is also a vital aspect as it affects the clarity of the image seen through the viewfinder. The Sony A7CR's viewfinder boasts a resolution of approximately 2.36 million dots, which is high enough to provide a clear and detailed image. Moreover, the viewfinder uses XGA OLED technology, known for delivering excellent contrast and accurate color reproduction. The viewfinder's magnification is 0.70x, providing a broad view for composition and focusing.</p> <p>These features of the electronic viewfinder, combined with the high resolution and overall performance of the Sony A7CR camera, make this device a solid choice for professional photographers and serious enthusiasts looking to capture high-quality images.</p> <p class="ed__a-p ed__bdy__l"><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-8.png" alt="Sony alpha 7C R" width="900" height="600" /></p> <h2>Low-light performance of the Sony A7C R</h2> <h3>Low-light capabilities of the Sony Alpha 7CR, notably due to its ISO performance.</h3> <p>The Sony A7CR is a camera that especially excels in low-light conditions, a feat largely attributed to its ISO performance. With a basic ISO range from 100 to 32,000, it can produce clear and sharp images even in dimly lit environments.</p> <p>Furthermore, this ISO range can be extended from 50 to 102,400, offering additional flexibility for photographers. Another article mentions an even broader extended ISO range, from 50 to 204,800, making night and low-light shooting more convenient.</p> <p>The compact design of the Sony Alpha 7C R does not compromise its performance, thanks to its large full-frame sensor that ensures high resolution even in low light. In addition to its ISO capabilities, the Sony A7CR features 5-axis image stabilization, providing up to 7 stops of compensation when paired with a compatible lens, crucial for reducing motion blur in dimly lit conditions.</p> <h3>Explanation of the importance of low-light performance for indoor or evening photography.</h3> <p>Low-light performance is crucial for a wide range of photography scenarios, including indoor and evening photography. It allows capturing moments without relying on artificial lighting, which can alter the mood or simply be unavailable. In indoor spaces where lighting is often suboptimal, or during evening events with scarce natural light, a high-performing low-light camera like the Sony A7CR is essential.</p> <p>Low-light performance is also vital for professional photographers covering evening events or indoor photo sessions. It allows them to produce high-quality images without adding extra lighting equipment, which can be bulky and expensive.</p> <p>Moreover, low-light photography opens the door to increased creativity. It allows photographers to play with shadows and lights, capture mystical silhouettes, or scenes illuminated by candlelight or city lights. The possibilities are vast, and the Sony A7C R provides the necessary tool to fully explore them.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-3.png" alt="Photo exemple Sony A7CR" width="900" height="600" /></p> <h2>Sony Alpha 7CR Video Performance</h2> <h3>4K Video Capabilities</h3> <p>The Sony A7C R is a solid choice for videographers due to its impressive 4K video capabilities. It offers the ability to record 4K videos at up to 60 frames per second and also provides an option for oversampled 4K from an APS-C crop. This feature is useful for maintaining high resolution while allowing for creative cropping in post-production.</p> <p>Additionally, the A7CR supports 4K video recording in 10-bit 4:2:2 internally, ensuring ample latitude for color grading and post-processing. Advanced profiles such as S-Log3, HLG, and S-Cinetone are also supported, giving videographers a wide range of options to capture dynamic and cinematic imagery.</p> <h3>Sony A7CR Connectivity</h3> <p>The connectivity of the Sony A7CR encompasses a multitude of features, allowing photographers to stay connected and easily share their work. These advanced connectivity options meet the demands of modern photographers looking to streamline workflow while maintaining high production quality.</p> <h3>Various connectivity options, including wireless</h3> <p>The Sony A7CR offers multiple connectivity options, ensuring optimal flexibility. On the left side of the device, there are three access doors revealing the single SD card slot, compliant with UHS-I/II, a USB-C connector, a micro HDMI (Type-D) connector, as well as ports for a microphone and headphones. These doors are hinged, a wise design choice compared to flexible rubber options that might wear over time.</p> <p>Beyond these physical connections, the Sony Alpha 7C R also offers wireless connectivity options through the multifunctional interface on the device's top plate. It features WiFi and Bluetooth connectivity, with the latter providing the option to choose between 2.4GHz and 5GHz bands.</p> <h2><img src="https://www.mczdirect.com/img/cms/Sony%20A7CR/sony-a7CR-4.png" alt="Sony A7CR exemple" width="900" height="600" /></h2> <h2>Battery Life of the Sony A7CR</h2> <p>The Sony A7C R camera is powered by the Sony NP-FZ100 battery, known as one of the best on the market in terms of endurance. With this battery, the Sony Alpha a7CR can capture approximately 490 photos when used with the electronic viewfinder, and up to 560 photos with the LCD screen. The capacity of the NP-FZ100 battery is 2280mAh.</p> <h2> </h2> <h2>Our Opinion on the Sony A7CR</h2> <p>The high-resolution full-frame Sony A7C R hybrid camera proves to be a true revelation, merging cutting-edge capabilities in a compact and lightweight body from the C series. It is primarily designed for photographers seeking the ultimate in image quality and resolution without compromising portability and mobility.</p> <p>Its compact size doesn't intimidate portrait subjects, ensures street photographers discretion and agility, while landscape photographers benefit from carrying lighter equipment, adding more lenses or accessories to their bag.</p> <p>With a resolution of 61MP, the A7CR camera delivers rapid overall performance, ranging from a respectable 8 frames per second in continuous shooting, to responsiveness in image viewing and general usage. The body benefits from a thoughtful design, which is slim and lightweight, while offering a comfortable grip for handheld shooting, with a plethora of customizable camera controls. Sony's new menus are intuitive, offering familiar swipe navigation and advanced control over image settings, video adjustments, and AF.</p> <p>The Sony Alpha a7CR also introduces a new image quality selection, allowing memory space savings, increasing the buffer's image count, and introducing the new HEIF image format, for excellent compression without degradation.</p> <p>If you're considering joining the Sony ecosystem for your photographic practice, the A7CR might be the ideal camera to ensure the longevity of your images in terms of resolution, quality, and color accuracy.</p>

SOA7CRBLKFE35F14GMX9

5/ 5

<p>Drawing from the technical foundation of the <a title="Discover the Sony A7 IV" href="https://www.mczdirect.com/gb/sony-a7-iv/-sony-a7-iv-mirrorless-camera--9703.html"><strong>A7 Mark IV</strong></a> and its 33MP sensor, the A7C II now incorporates an artificial intelligence chip to enhance its autofocus. This upgrade could position it as the go-to tool for street photographers wanting to leverage Sony's advanced technology in a body weighing just over 500g.</p> <p>It took three years for the much-anticipated successor to the A7C to emerge: the A7C II, a full-frame hybrid camera that retains the essence of the C series. It stands out with its compact body, lightness, and an offset rangefinder-style viewfinder, in contrast to the central viewfinders of models like the A7 and A9.</p> <p>Launched in 2020, the A7C was designed based on the Alpha A7 III, inheriting its 24MP sensor. In this fall of 2023, the A7C II naturally draws from the more recent A7 IV, adopting its full-frame Exmor R 33MP sensor and the pair of processors that make up the Bionz XR unit. Thanks to this powerful setup, despite a nearly 50% increase in pixels, the camera maintains the same sensitivity range as its predecessor, the A7C (100-51,200 ISO, which can be extended from 50 to 204,800 ISO).</p> <h2> </h2> <h2><strong>WHAT WE LOVE ABOUT THE SONY A7C II:</strong></h2> <ul> <li>A second-generation compact mirrorless camera, enriched with numerous improvements, including a new 33 MP sensor and a fast processor.</li> <li>Benefits from Sony's flagship technologies, notably a dedicated AI processor for focusing, derived from the A7R V.</li> <li>A revamped design with better ergonomics due to new buttons, optimized handling, and a tiltable LCD touchscreen.</li> <li>Powerful hybrid features for creators: 4K video at 60 frames per second, fast burst at 10fps with AF/AE, and extended sensor AF coverage.</li> <li>Technological innovations for exceptional content quality, including LUT support, improved stabilization, and remarkable low-light performance.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-1.png" alt="Sony A7C II photo" width="900" height="600" /></p> <p class="ed__cntnr is--sw"> </p> <h2><strong>SONY A7C II MIRRORLESS CAMERA IN BRIEF</strong></h2> <p>Boasting a compact design with notable improvements both inside and out, the second generation of the Sony Alpha A7C II mirrorless offers content creators impressive capabilities in a highly portable format.</p> <p>This latest generation upgrade from Sony's compact C series of hybrid Alpha cameras incorporates a 33-megapixel full-frame back-illuminated Exmor R CMOS sensor, identical to the A7 IV. The A7C II is also equipped with the BIONZ XR processor from the same generation as flagship devices, offering processing speeds 8 times faster than the previous model.</p> <p>Alongside these core features is the powerful AI processing unit from the <a title="Discover the Sony A7R V" href="https://www.mczdirect.com/gb/sony-a7r-v/-sony-a7r-v-body-professional-camera--10878.html"><strong>Sony A7R V</strong></a>, which manages subject recognition and tracking more effectively and accurately. Other significant upgrades include improved in-body stabilization, achieving up to 7 stops, and continuous shooting at rates of up to 10 frames per second with AF/AE tracking.</p> <p>Filmmakers can record in various formats up to 4K 60p (Super 35) and full-frame 4K at 30p, in 4:2:2 10-bit. Preset aesthetic profiles are now available, with the S-Log and S-Cinetone profiles, as well as LUT support for comprehensive advanced video performance.</p> <p>The A7C II's body has also been refined by Sony, with enhanced ergonomics featuring a 0.7x magnification EVF, new front and rear dials, an S&amp;Q dial, and an improved grip for better handling.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-2.png" alt="Sony A7CII photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II MAIN FEATURES</strong><strong>:</strong></h2> <ul> <li>High-resolution full-frame performance in a compact body.</li> <li>Capture of high-quality 33MP images thanks to the BSI Exmor R CMOS sensor.</li> <li>Powered by Sony's premium BIONZ XR image processing engine.</li> <li>High sensitivity and wide dynamic range (ISO 100 - 51200).</li> <li>Accurate color reproduction and natural skin tones.</li> <li>Integrated 5-axis image stabilization up to 7.0 stops for handheld shooting.</li> <li>Real-time autofocus, AI-powered, for fast and accurate tracking. Burst mode up to 10fps with AF/AE tracking.</li> <li>Recognition of humans, animals, birds, insects, cars, trains, and planes.</li> <li>Precise focusing in lighting conditions as low as EV-4 in dedicated AF-S mode.</li> <li>High-density hybrid AF with 759 phase-detection points.</li> <li>Continuous manual focus in AF-C/AF-S modes and focus bracketing up to 299 images.</li> <li>4K video at 60fps in Super35 format with 10-bit 4:2:2 recording.</li> <li>4K video recording at 30fps in full frame with 7K oversampling and full pixel readout.</li> <li>S-Cinetone image profiles for cinematic results.</li> <li>Log mode recording with LUT monitoring and LUT import.</li> <li>Inherits the auto framing feature from the Sony ZV-E1.</li> <li>Focus breathing compensation, AF assistance, and focus map for professional video.</li> <li>Active stabilization activation when used with Sony lenses.</li> <li>Compact and lightweight camera with dust and moisture-resistant design.</li> </ul> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-3.png" alt="A7C II Sony Photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II KEY FEATURES:</strong></h2> <h3>Professional Image Quality</h3> <p>The full-frame mirrorless Alpha 7C II camera is designed for professional photography. Thanks to its new 33MP backlit Exmor R sensor and Bionz XR processor, it covers a wide range of subjects. This cutting-edge technology offers high sensitivity and a broad dynamic range (ISO 100-51200, expandable to ISO 50-204800 for still images).</p> <p>Compared to the Alpha 7C, it incorporates a 5-axis optical image stabilization providing a 7.0 stop advantage, for precise detection and control of vibrations.</p> <p>Furthermore, the Alpha 7C II offers enhanced color reproduction for a more accurate white balance in challenging lighting conditions.</p> <h3> </h3> <h3>Advanced Autofocus Technology</h3> <p>The Alpha 7C II features Sony's most advanced technology, including an AI-based subject recognition system for real-time autofocus. This processing unit has 759 phase-detection points, covering 94% of the frame, and operates down to EV-4, facilitating easy shooting in low-light conditions.</p> <p>Thanks to its AI-driven technology, the device can identify a wide variety of subjects, from insects to humans. It can even track a subject's gaze, ensuring continuous focus on the eyes. And with continuous shooting up to 10 fps with AF/AE tracking, you'll never miss that perfect moment.</p> <h3>High-definition Video</h3> <p>The Alpha 7C II excels not only in photography but also in 4K video, providing creators with the tools needed for top-tier storytelling. It allows recording in 4K 60P in Super35 format, 4K 30P with 7K full-frame oversampling, and offers a color depth of 10 bits with a 4:2:2 color sampling. It also supports XAVC S-I and XAVC HS formats.</p> <p>Sony also makes post-production easier with various color profiles and LUT support. Features like auto framing, active mode image stabilization, breathing compensation, and AF assist make the Alpha 7C II a preferred choice for hybrid videographers.</p> <h3>Intuitive Handling</h3> <p>Following the popularity of touch controls introduced with the ZV-E1, the Alpha 7C II incorporates an intuitive user interface reminiscent of smartphone simplicity. Besides touch shooting, focusing, and tracking, you can also navigate the menu with a simple touch.</p> <p>Sony has also included an enhanced tilt screen, an XGA OLED viewfinder, and an additional front dial for a seamless user experience. Its compact design, improved grip, and resistance to dust and moisture make this device the ideal choice for photographers on the go.</p> <h3>Stay Connected</h3> <p>The Alpha 7C II offers multiple options to connect, create, and share your content. In terms of wireless connections, it integrates Wi-Fi and Bluetooth. It is compatible with the Creator's Cloud platform for collaborative production, file transfers, and remote control.</p> <p>Among the wired connections, there is a USB-C port, a micro HDMI port, a 3.5mm jack, and a multi-interface shoe for simplified connectivity with various accessories.</p> <h2> </h2> <h2>What is the difference between the Sony Alpha 7C and the Alpha 7CII?</h2> <p>The Alpha 7CII is a next-generation camera offering significant upgrades, reflecting the best of Sony's technology. While the Alpha 7C was equipped with a 24.2 MP sensor and a BIONZ X processor, the Alpha 7CII features a 33 MP sensor and an enhanced BIONZ XR processor.</p> <p>The Alpha 7CII also benefits from an increased stabilizer advantage, moving from 5.0 stops to 7.0 stops, AI-based subject detection, an expanded range of video features, and improved ergonomics.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-4.png" alt="Sony alpha a7C II photo" width="900" height="600" /></p> <h2><strong>Sony A7C II vs Sony A7C</strong></h2> <p>The new Sony A7C II showcases significant improvements over the original A7C in key areas such as resolution, processing power, autofocus, and video capabilities. It features a superior 33MP sensor, compared to the previous A7C's 24MP sensor, delivering more detailed images and larger print capabilities. The A7C II also integrates a faster BIONZ XR processor and a dedicated AI unit for advanced subject tracking and recognition, surpassing the earlier model. The autofocus is enhanced with 759 phase-detection points and reliable eye and subject tracking for both humans and animals.</p> <p>In terms of video, the A7C II offers oversampled 4K 30p, 4K 60p in Super 35mm, and 1080p slow motion at 120fps, outclassing the A7C's 4K 30p. With these improvements in image quality, performance, and intelligent features, the A7C II presents marked advancements in both photo and video over its predecessor. However, it still retains the same compact, lightweight, and weather-resistant body, ideal for versatile videographers and photographers on the move.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A7CR</strong></h2> <p>The Sony A7C II and <a title="Discover the Sony A7CR" href="https://www.mczdirect.com/gb/sony-a7cr/-sony-a7cr-body-black--11949.html"><strong>A7CR</strong></a> are two powerful and compact options among Sony's growing lineup of full-frame mirrorless cameras. The A7C II delivers optimal resolution with its 33MP sensor, whereas the A7CR stands out with a more robust 61MP sensor. The latter is particularly advantageous for demanding applications like landscape, architecture, or product photography where detail precision is paramount.</p> <p>Both models benefit from 5-axis stabilization, fast BIONZ XR processors, and dedicated AI tracking. In terms of ergonomics, the A7CR adopts the intuitive touch interface first introduced on the A7C II. The A7CR also has a slight edge in speed with 8fps continuous shooting versus the A7C II's 10fps.</p> <p>Their video capabilities are very similar, offering 4K at 60fps for both models. However, the A7CR differentiates itself with a redesigned grip and design optimized for portability. For photographers seeking exceptional image quality in a very compact form, both cameras impress, with the A7CR leaning more towards maximum photo resolution.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A7IV</strong></h2> <p>Both the Sony A7C II and Sony A7IV are full-frame mirrorless cameras, but they cater to distinct needs. The A7C II features a 33MP sensor, 7-axis image stabilization, and a compact design, making it perfect for leisure or travel photography. It also supports 4K video at 60fps.</p> <p>On the other hand, the A7IV is typically more robust and geared towards professionals, offering advanced features often at a higher price point. Both have comprehensive autofocus systems, but the A7C II boasts 759 focus points, unlike the A7IV. Your choice between the two will likely hinge on your specific requirements: the A7C II for its portability and the A7IV for professional use.</p> <h2> </h2> <h2><strong>Sony A7C II vs Sony A6700</strong></h2> <p>The full-frame Sony A7C II and the APS-C format <a title="Discover the Sony A6700" href="https://www.mczdirect.com/gb/sony-alpha-6700/-sony-alpha-6700-body--11611.html"><strong>Sony A6700</strong></a> are two compact and potent options from Sony's mirrorless lineup. The A7C II offers peak resolution with a 33MP sensor, while the A6700 features a 26MP APS-C sensor capable of delivering oversampled 4K 60p video. Both models benefit from the fast BIONZ XR processors, but the alpha A7C II stands out with a dedicated AI processor for advanced real-time eye, face, and body tracking.</p> <p>The A6700 offers 5-axis stabilization and slightly faster burst shooting at 11 frames per second, compared to the A7C II's 10fps. In summary, both cameras deliver professional-grade performance and features in compact, weather-sealed bodies, perfect for versatile photographers and videographers. The A7C II leans more towards high-resolution shots while the A6700 stands out for its high-speed stabilized shooting and 4K video capabilities.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-5.png" alt="Sony alpha 7c II photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II REVIEW</strong></h2> <p>There's never been a more opportune time to delve into visual storytelling thanks to devices like the Sony A7C II. This model offers content creators advanced hybrid capabilities. It incorporates the technology of Sony's high-end devices within a compact, portable body, benefiting from both internal and aesthetic enhancements.</p> <p>A high-resolution 33MP CMOS sensor is paired with Sony's swift BIONZ XR processor, and these key components are bolstered by the now renowned AI processor, managing subject recognition and AF tracking. These combinations unlock new possibilities in photography and video, delivering faster overall performance, improved image quality, and optimized autofocus.</p> <p>This black version of the A7C II is joined by a silver variant, as well as a new ultra-high-resolution A7CR in both black and silver. The choice between these models will depend on your content style: the R version leans more towards photography, while the standard A7R II is a thoroughbred hybrid camera, excelling in both video and photography.</p> <p>Turning back to the Sony A7C II, it provides much more than just technological advancements. Many new features await discovery, aiding in the creation of compelling content, such as enhanced 5-axis stabilization and software functionalities like automatic framing, active stabilization, and breathing compensation, to name just a few.</p> <p>All these enhancements and many more make this device a comprehensive and high-performing camera, ready to elevate your content and open new horizons for your visual narratives.</p> <p> <img src="https://www.mczdirect.com/img/cms/Sony%20A7C%20II/sony-a7CII-6.png" alt="Alpha a7c II exemple photo" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A7C II FAQ</strong></h2> <h3>Does the Sony A7C II have image stabilization?</h3> <p>Yes, the A7C II is equipped with 5-axis image stabilization that offers up to 7 stops of compensation for sharp handheld shots.</p> <h3>What are the video capabilities of the A7C II?</h3> <p>The A7C II can shoot in 4K up to 30 fps with full pixel readout in Super 35mm format. It is also capable of recording videos in Full HD at rates up to 120 fps for smooth slow motion.</p> <h3>How does the autofocus system of the A7C II perform?</h3> <p>With 759 phase-detection AF points covering 94% of the image area, the A7C II offers excellent autofocus capabilities. It also has advanced subject tracking powered by AI.</p> <h3>What battery life can I expect from the Alpha A7C II?</h3> <p>Sony rates the battery life of the A7C II at about 540 shots using the rear LCD and 440 shots with the EVF, based on CIPA standards. These figures may vary depending on shooting conditions.</p> <h3>Does the A7C II have a fully articulating rear screen?</h3> <p>Yes, the A7C II's 3-inch touchscreen LCD is fully articulating, allowing for flexible viewing angles during shooting or playback.</p> <h3>Is the A7C II weather-sealed?</h3> <p>Yes, its magnesium alloy body is dust and moisture-resistant, making the A7C II suitable for outdoor use in various conditions.</p> <h3>How does the A7C II connect to smartphones or computers?</h3> <p>The A7C II features WiFi, Bluetooth, and USB-C connectivity for wireless or wired image transfer and remote control functions.</p> <h3>What types of memory cards are compatible with the A7C II?</h3> <p>The A7C II has a slot for UHS-II SD card compatible with SD, SDHC, SDXC, Memory Stick PRO Duo, and Memory Stick PRO-HG Duo cards.</p> <h3>Is the A7C II full-frame?</h3> <p>Yes, the A7C II features a full-frame sensor, not an APS-C, offering high resolution with shallow depth of field capabilities.</p> <h3>How compact is the Sony A7C II?</h3> <p>The A7C II weighs only 509g and has dimensions of 124 x 71 x 60mm, making it very compact and lightweight for a full-frame camera. It's easy to carry.</p> <h3>Is the Sony A7C II worth the purchase?</h3> <p>With its versatile hybrid features, exceptional image quality, and compact design, the A7C II offers great value for enthusiasts and professionals looking for advanced capabilities in a portable body.</p> <h3>How much does the Sony A7C II cost?</h3> <p>Prices may vary based on availability, but the A7C II body should be available at the best prices on our website. Kits including lenses may cost more.</p> <h3>What is the resolution of the Sony A7C II?</h3> <p>The A7C II is equipped with a 33-megapixel full-frame sensor, delivering high-resolution images.</p> <h3>How many frames per second can the Sony A7C II shoot?</h3> <p>The A7C II can shoot bursts of up to 10 fps with autofocus and auto exposure enabled, making it ideal for action shots.</p> <p> </p>

SOA7CIIBLKFE35F14GMX9

5/ 5

<p>After 5 years of service, the <strong>Sony Alpha 7S III (A7S III)</strong> full-frame mirrorless camera takes the place of its predecessor. It specializes in video and strives to make a name for itself in this field by offering 4K UHD at 120 fps and a novel viewfinder.</p> <p>The Alpha 7S II (A7S II) blew out its fifth candle before being replaced by the Alpha 7S III (A7S III). Anonymous sources finally got it right by announcing the renewal of Sony's dedicated video camera, after several rumors and quite a few false ones. The Alpha 7S III (A7S III) comes with features that were introduced in the <a title="Discover the Sony A7R IV" href="https://www.mczdirect.com/gb/sony-alpha-7r-iv/-sony-alpha-7r-iv-body-2-years-warranty--5293.html"><strong>A7R IV</strong></a> in 2019.</p> <p>The <strong>Sony Alpha 7S III (A7S III)</strong> improves on the original without going overboard. While Sony claims to have "changed everything" from the processor to the sensor, many elements are comparable. The 12.1-megapixel full-frame sensor is still there, as is a maximum ISO 409,600 for stills.4K UHD is now the standard recording format, and 8K is off the table.</p> <p>Sony is skipping high definition, unlike Canon, which now offers 8K with its new 24x36 hybrid, the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>EOS R5</strong></a>. In the fall of 2019, it was Panasonic that offered a Lumix S1H in 35mm format. The latter's sensor can reach 6K thanks to its huge cooling system, which faces demanding productions despite its 35mm format.</p> <p>Sony, on the other hand, is launching the Alpha 7S III (A7s III) in an aggressive frame with no intention of stopping. If the definition of the sensor is restricted, Sony claims several advantages in return.</p> <p>The A7S III uses the Sony VG-C4EM grip dedicated to <a title="Discover the Sony A1" href="https://www.mczdirect.com/gb/sony-a1/-sony-a1--8286.html"><strong>Sony A1 (A1)</strong></a>, <a title="Discover the Sony A7 IV" href="https://www.mczdirect.com/gb/sony-a7-iv/-sony-a7-iv-mirrorless-camera--9703.html"><strong>A7 IV (A7IV)</strong></a>, A7R IV (A7RIV) and <a title="Discover the Sony A9 II" href="https://www.mczdirect.com/gb/sony-alpha-9-ii/-sony-alpha-a9-ii-body-2-years-warranty--5760.html"><strong>A9 II (A9II)</strong></a> mirrorless cameras. The grip can accept one or two NP-FZ100 batteries and also acts as a battery charger when connected to the camera via the body's USB port.</p> <p>Noise and low-light handling should be excellent; due to the increased pixel readout speed, rolling shutter is limited.</p> <p>Also, with <strong>4K UHD resolution</strong> reaching 600 Mbps or 120 frames per second, eye and face tracking autofocus is included. Sony also has another ace up its sleeve: a 9.44 million-dot electronic viewfinder !</p> <h2><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-echantillon.jpg" alt="Photo test with the Sony A7S III" width="900" height="600" /></h2> <p> </p> <h2 class="p1"><strong>WHAT ARE THE MAIN FEATURES OF THE SONY A7S III HYBRID CAMERA?</strong></h2> <p>The <strong>Sony A7S III</strong> is a high-end mirrorless camera that offers many advanced features and capabilities in a compact, lightweight body. Among the A7S III's top features, here are the top 10:</p> <ul style="list-style-type:circle;"> <li>Beautiful 4K video at 120p in 10-bit 4:2:2 internal for unlimited creative possibilities without overheating.</li> <li>Premium image quality with native ISO 80-102,400, expandable to ISO 40-409,600, for optimal low-light performance when shooting video or stills.</li> <li>Increased dynamic range of 15+ stops, bringing out details even in high contrast scenes.</li> <li>The all-new 12.1MP full-frame back-illuminated Exmor R sensor is combined with the powerful BIONZ XR image processor for exceptional performance and speed.</li> <li>Faster, more accurate video autofocus with Hybrid AF, featuring 759 phase-detection AF points, 92% coverage and enhanced real-time eye AF.</li> <li>New XAVC-HS (H.265) and XAVC-S-I (All-I) codecs, 16-bit RAW data output, S-Log profile.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with new active mode.</li> <li>New touch menu system, variable angle display and 9.44 million dot OLED Tru Finder.</li> <li>Dual card slot compatible with high speed CFexpress Type A/ UHS-II card.</li> <li>Improved connectivity with 5GHZ wifi connection and full-size HDMI port.</li> </ul> <p>The new Sony Alpha 7S III is a lightweight camera that goes beyond expectations. The imaging strengths are supported by a few changes in the physical design, including an LCD screen with a side-aperture joint for better image quality as well as an impressive 9.44m dot OLED electronic viewfinder!</p> <p>Not only does this camera have two slots to store your files on CFexpress Type A or SD UHS II memory cards, but it also promotes heat dissipation so you can shoot continuously without worrying about slow performance due to slow storage speeds, as other models can experience before their buffer fills up completely.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-de-photo.jpg" alt="Portrait photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY A7S III MIRRORLESS CAMERA:</strong></h2> <ul> <li>Stunning 4K video at 120p in 4:2:2 10-bit for <strong>unlimited creative possibilities</strong> without overheating.</li> <li>Outstanding image quality with native ISO 80-102,400, expandable to ISO 40-409,600 for optimal low-light performance.</li> <li>The all-new Exmor R sensor, combined with the powerful BIONZ XR image processor, delivers exceptional performance and speed.</li> <li>More precise autofocus in both stills and video with 759 phase-detection AF points to capture every movement.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with a new active mode for crisp videos and photos.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-photo.jpg" alt="Food photography with the Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>12.1 MP EXMOR RS BSI CMOS SENSOR AND BIONZ XR IMAGE PROCESSOR</strong></h2> <p>Sony has introduced its latest full frame mirrorless camera, the Sony alpha 7s III. With an impressive 12MP sensor and a redesigned Exmor RS back-illuminated design for improved clarity and noise reduction at high sensitivities up to ISO 102400, this new model is sure to be another hit from one of Japan's electronics leaders!</p> <p>The Sony A7S III ( A7S3 ) is an <strong>incredible camera</strong> that will take your photography to the next level.</p> <p>Not only does it have a faster sensor than its predecessor, but with improved BIONZ XR processing power and a reduced rolling shutter of 3x or 8x faster to turn information into images - this Sony body can shoot at 10 fps continuously for 1000 uncompressed raw files.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-essai-photo.jpg" alt="Example of a photo taken with the Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>4K 120P UHD VIDEO, 10-BIT 4:2:2 INTERNAL RECORDING ON THE SONY ALPHA 7S III</strong></h2> <p>Filming in 4K UHD with frame rates up to 120p is possible and easy.</p> <p>You can also record using full 1:1 pixel playback with no binning, as well as 10-bit sampling for even more tonality on your recordings or flexibility in post-production when shooting externally via the HDMI A port in 16-bit raw HQ video quality.</p> <p>The <strong>Sony Alpha 7S3</strong> is a mirrorless camera that offers both high quality and low bit rate coding. The first codec developed for this model was XAVC SS, which uses HEVC/H.265 to retain more detail at smaller sizes while providing good performance when shooting video at bit rates up to 600 Mb/s!</p> <p>In addition, two other types have been created: One, XavcHS, is an intra-frame format capable of capturing amazing footage even on low-power devices; the other, called S-I, works best with higher capacity storage media such as SSDs or hard drives.</p> <p>Sony's new A7S III ( A7S3 ) is an incredible mirrorless camera that shoots at 120 frames per second (fps) and offers 4x slow motion video recording capabilities.</p> <p>This means you can record high-quality, slow-motion footage of your favorite moment with friends or family, then edit it in 30p at incredible speeds!</p> <p>Also, if there are gaps between moments when capturing things on the fly, such as driving through a beautiful landscape, this option gives us enough time to not miss anything by cutting what was being recorded just before something naturally happens without any interruption to the shoot, allowing for smoother cuts when putting a piece together after editing.</p> <p>The Sony 7 S III is a mirrorless camera that can record in the <strong>highest quality video format</strong>, 4K. It also has <strong>no time limit for recording</strong> and will never shut down while you're working on a long project, nor will it take note of any overheating!</p> <p>The Sony Alpha 7S3 is a reasonably priced, customizable digital <strong>camera for professionals</strong> who want to take their digital photography to the next level.</p> <p>With extensive controls for color, gamma levels as well as black level, this camera gives users the flexibility they need when it comes to capturing footage on set or in nature without compromising quality!</p> <p>S-Cinetone offers healthy skin tones with distinct colors that match those seen on professional film cameras like VENICE.</p> <p>So you can be sure your work will always look hot - even if it's being filmed by someone else's pointy object.</p> <p>The new Sony Alpha 7S III is the best camera in the Sony lineup.</p> <p>It offers a color profile that produces natural midtones and soft colors. It also has well controlled highlights so you can enjoy all that S-Log2 gives to your video signal while being able to produce high quality footage even after post production with REC709 or Log C gamma curves if needed.</p> <p>The Sony A7S III is the world's most advanced video production camera. It gives professional filmmakers and photographers the tools to produce movies that were previously impossible.</p> <p>This revolutionary Sony alpha body can record in the traditional Log Gamma (HLG) format as well as in the BT2020 color space that offers an extended dynamic range of over 15 stops to capture every detail from dark shadows to highlights without any skips or gaps, thanks to its wide 6-axis stabilization system that gives you true cinematic videography capabilities, even when you're mounting telescopes !</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-photo-echantillon.jpg" alt="Photoshoot with the Sony A7S III mirrorless camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>FAST MIRRORLESS AF SYSTEM</strong></h2> <p>The Sony Alpha 7S3 is the latest and greatest mirrorless camera from Japan's favorite brand. Featuring a fast Hyper-Z AF system, this Sony alpha body has 759 phase detection points that can focus on anything in less than 2 seconds with incredible accuracy, even if you're shooting video or stills using up to 6 EV of sensitivity.</p> <p>The Sony A7S III is a camera that can track moving subjects and has AI-based tracking, making it perfect for action photography.</p> <p>It also features real-time eye autofocus, so you don't have to worry about missing the shot when shooting portraits of humans or animals.</p> <p>The Sony Alpha A7S III is a game changer for anyone looking to take their photography to the next level.</p> <p>This full-frame mirrorless camera features an incredible sensor and the latest technologies that will allow you to focus faster and easier than ever.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-essai.jpg" alt="Photo test with the Sony alpha 7S 3" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>5-AXIS STEADYSHOT INSIDE IMAGE STABILIZATION IN SONY MIRRORLESS CAMERAS</strong></h2> <p>The Sony A7S III is an impressive camera! It has a 5.5-stage stabilization system, which allows you to take pictures without worrying about them being blurred due to shaking and to shoot handheld photos or videos using suitable lenses, such as telephoto lenses for wildlife photography.</p> <p>The Sony A7SIII ( A7S3 ) offers a variety of features that make this camera perfect for any photographer. You can use it to <strong>shoot landscapes</strong>, macros, and high-magnification events, such as concerts or wildlife photos, without worrying about stability issues, especially because you can always rely on the 5-axis, even when using third-party lenses with built-in stabilization features.</p> <p>The Sony A7S III is the latest in a line of <strong>high-quality professional cameras</strong>. It features an active IS mode that allows for even smoother footage right out of the box, with additional stabilization methods for videographers who need it most!</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-7-s-III-photo-essai.jpg" alt="Sony A7S III test foodphotography" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY BODY DESIGN AND CONNECTIVITY</strong></h2> <p>The Sony Alpha 7S III (A7SIII) is a camera with an impressive Tru-Finder QXGA OLED viewfinder with a high resolution of 9.44 million dots and 0.9x magnification for exceptionally clear, crisp eye-level viewing from anywhere in the frame, anytime!</p> <p>This viewfinder also features dedicated high-quality 120 fps settings to make it easy to render motion for both you and the captured images, thanks to its physical design.</p> <p>Its long 25mm eyepieces offer a 41° angle of view, giving it a wider perspective while providing clearer images than most traditional cameras today, without sacrificing too much detail or clarity when zooming in on particular areas of each shot, which is especially great if they're right next to each other.</p> <p>The Sony 7 S III is a camera specifically designed for videographers, with features that make it easy and comfortable to use for self-recording.</p> <p>The side-opening LCD screen allows you to work high or low without having to let go of the wheel when working on location; it also has a front-facing hinged position, perfect for vlogging or other self-recording needs!</p> <p>This touchscreen feature makes navigating settings very intuitive, so they are quickly accessible by touch, instead of fumbling around trying to figure out the menus in general terms.</p> <p>The Sony A7SIII is one of the top cameras for those who still want to use cards. It has a dual CFexpress Type A or SD memory card slot and can be configured to suit your needs in terms of files saved, so you can have plenty of storage space without worrying about running out at any time!</p> <p>Like all good things, there are also drawbacks; remember that unless both slots were designed specifically for high-speed transfers (U HS II), only standard formats will work here - so make sure that's what matters most before you buy this baby ;)</p> <p>For those who like to get creative with their video shooting, the Sony Alpha 7S3 has a more intuitive menu system and improved features. For example, it's easier for you to set up different workflows or select settings that go perfectly with the video recording mode, but also with on-board photography!</p> <p>Sony's latest A7SIII is a beautifully designed camera that will last for years of shooting. Its magnesium alloy chassis provides rigidity, durability and stability while remaining lightweight thanks to improvements in its lens mount design. It also offers more comfort with a flexible grip at any angle.</p> <p>The Sony 7 S III is weather sealed to protect it from the rigors of harsh conditions. The battery cover and terminal covers are also sealed, ensuring that your camera can withstand whatever Mother Nature throws at it!</p> <p>The Sony Alpha 7S III ( A7S3 ) is a game changer in video production. It features high capacity NP-FZ100 rechargeable lithium-ion batteries that provide up to 510 shots and 80 minutes of recording time per charge, whether you're using the viewfinder or the rear LCD screen, making this camera perfect for any type of shooting!</p> <p>The Sony 7 S III mirrorless feature a full-size HDMI port, which is ideal for connecting to external recorders.</p> <p>The Sony A7S 3 is a camera with 3.5mm external headphone and microphone ports, which allows for better control of audio recording when using compatible equipment such as wireless headsets or shotgun mics.</p> <p>The Sony A7SIII from Sony is an excellent mirrorless digital camera for those who want the best of both worlds. It can be used with a shotgun mic or an XLR input mic, and it offers clearer recording sound because it sends digital signals instead of analog.</p> <p>The Sony Alpha 7S III is a camera with built-in Wi-Fi, which allows you to connect wirelessly and share images directly from the camera. This feature also allows you to remotely control your shots, which is perfect when you want instant review.</p> <p>The Sony A7S III mirrorless camera offer three different connectivity options, including two USB Type-C ports that can be paired with an optional Ethernet wired LAN adapter for 1000BASE-T speed Internet access or remote shooting.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-essai.jpg" alt="Shooting with the new Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ON THE SONY A7S III CAMERA</strong></h2> <p>The Sony a7S III is the <strong>ultimate professional video camera</strong>. It is packed with features and its performance has been designed to meet your needs as an aspiring videographer or photographer looking for the latest technology in this field.</p> <p>The Sony A7S III is a complete camera, perfect for professional content creators. The body has been ergonomically designed with a better grip, a fully articulated LCD screen and waterproofing capabilities to provide you with high quality images or videos, no matter what type of production!</p> <p>With the addition of color profiles as well as new sensor and processor components included in this hybrid tool, there's not much else to do when you have access to these tools at your disposal, giving users total control over their final product without sacrificing anything along the way.</p> <p>The new Sony Alpha 7S III is an impressive mirrorless digital camera with a long list of upgrades.</p> <p>Users can enjoy faster data recording, better image stability and CF Express card compatibility thanks to its many renovations.</p> <p>With the Sony A7 S III, you can enjoy smoother videos and sharper images thanks to the sensor shift technology and anti-shake stabilization.</p> <p>This Sony camera also features intelligent active video cropping to bring your content into focus no matter where it is on the screen.</p> <p>The Sony A7S III is a camera designed <strong>for professional content creators</strong> looking to get the most out of their skills. It features 759 phase detection AF points with 90% coverage, Eye autofocus that can track humans or animals, and real-time video tracking, making it easier than ever to focus while shooting!</p> <p>Whether you're an enthusiast trying to capture something on film through creativity alone - or someone at the top of their game wanting nothing more than perfection in every image captured - we know this latest advancement will be a new love when used professionally.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-exemple.jpg" alt="example of photoshoot with Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>IS THE SONY ALPHA 7S III A PROFESSIONAL CAMERA?</strong></h2> <p>The Sony a7S III is a full frame mirrorless camera that was released in July 2020. The camera is aimed at professional photographers and videographers who need a high quality camera for stills and video.</p> <p>The a7S III has a 12.1-megapixel sensor and can record 4K video at up to 120 frames per second. It also has 5-axis image stabilization and an extended ISO range of 100 to 102400.</p> <p>In terms of build quality, the a7S III is made of magnesium alloy and is weather sealed to protect it from dust and moisture. The camera also has a large, high-resolution touchscreen and two SD card slots.</p> <p>Overall, the Sony a7S III is a great choice for professional photographers and videographers who need a high-quality camera and camcorder.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s3-exemple-phto.jpg" alt="Macro photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHICH BATTERY GRIP WORKS WITH THE SONY A7S III?</strong></h2> <p>The Sony VG-C4EM vertical grip is an optional accessory that can be added to the Sony A7S III camera.</p> <p>It allows for more comfortable shooting in a vertical orientation and also provides an additional battery, increasing the camera's shooting performance.</p> <p>The grip is made of durable magnesium alloy and is resistant to dust and moisture, making it ideal for use in harsh environments. It also features a built-in shutter release, AF-ON button, AE lock button and multi-selector joystick for easy operation.</p> <p>With its rugged construction and convenient controls, the Sony VG-C4EM vertical grip is an ideal choice for photographers who want to get the most out of their Sony A7S III camera.</p> <p class="p1"><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s-3-exemple-phto.jpg" alt="Photo shoot with the Sony alpha 7S III" width="900" height="600" /></p> <p class="p1"> </p> <h2 class="p1"><strong>HOW LONG CAN IT FILM?</strong></h2> <p>The Sony A7s III is a powerful and versatile digital camera that offers many features to amateur and professional photographers.</p> <p>One of the most impressive features of the A7s III is its video recording capability. With no limit on recording time, the A7s III allows users to capture high-quality video footage for an unlimited amount of time.</p> <p>This makes it an ideal camera for event photographers and videographers who need to capture long-lasting events, such as weddings or concerts.</p> <p>In addition, the A7s III's 4K video resolution ensures that users will be able to produce high-quality video that can be enjoyed on a variety of devices.</p> <p>Whether you're a professional videographer or an amateur photographer, the Sony A7s III is a great choice for anyone who wants to capture beautiful video.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s3-exemple-photo.jpg" alt="Wildlife photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WILL BE THE PERFORMANCES OF THIS DEVICE IN ASTROPHOTOGRAPHY?</strong></h2> <p>The Sony A7SIII is an excellent choice for astrophotography thanks to its exceptional low-light performance.</p> <p>With its 12.1 megapixel sensor, it is capable of capturing a large amount of detail and producing stunning images.</p> <p>However, due to its lower megapixel count, users may feel limited to smaller prints or reduced results when cropping.</p> <p>Ultimately, it all depends on how you shoot and what you want the end result to be.</p> <p>For example, if you want to make large prints or crop your photos, you might consider a camera with a higher megapixel count.</p> <p>On the other hand, if you're content with small prints or don't plan to crop your images, the Sony A7SIII will produce stunning results that you'll be proud to display.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s3-essai-photo.jpg" alt="Sony a7S III rear view" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>HOW DOES THIS CAMERA'S LOW-LIGHT PERFORMANCE COMPARE TO THE A6600 AND A7III?</strong></h2> <p>Low light photography has always been a bit of a challenge, but with the advent of new technologies, it has become easier to achieve excellent results even in very low light conditions.</p> <p>The Sony A7S III is a camera specifically designed for low light photography, and it excels in this area thanks to its large photosites and low pixel count.</p> <p>In fact, the larger pixels and lower signal-to-noise ratio allow the A7S III to capture more detail in low-light scenarios than other cameras.</p> <p>This makes it an ideal choice for photographers who want to be able to shoot in any lighting condition.</p> <p>Whether you're shooting a wedding in a dimly lit church or trying to capture the night sky, the A7S III will help you get the best results possible.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7-s-3-essai-photo.jpg" alt="Sony alpha 7S III, view of the control buttons" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>3 REASONS TO BUY THE SONY A7S III CAMERA</strong></h2> <p>The Sony Alpha 7S III is a professional mirrorless camera that offers excellent image quality, 4K video recording and fast autofocus. It's one of the most popular cameras on the market, and it's easy to see why. Here are three reasons to buy the Sony A7S III camera:</p> <p>1. Image Quality. The Sony A7S III produces stunning images, thanks to its full-frame sensor and advanced image processing.</p> <p>2. 4K video recording. The Sony A7S III can record 4K video at up to 60 frames per second for smooth, detailed footage.</p> <p>3. Fast autofocus. The Sony A7S III features advanced autofocus technology that makes it easy to track moving subjects.</p> <p>If you're looking for a high-end camera with excellent image quality, 4K video recording and fast autofocus, the Sony A7S III is a great option.</p>

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<p>The Alpha 7 III (A7 III) is being replaced by the Alpha 7 IV (A7 IV) after more than 3 years of outstanding and trustworthy performance. Among the changes, the sensor has been upgraded, while several photo and video capabilities have been improved.</p> <p>Photographers have been waiting for this camera (photo video) for a long time, and it is finally here. The Sony Alpha 7 IV (A7 IV) is the long-awaited sequel to the popular Sony Alpha 7 III and features an updated spec sheet.</p> <p>On the program: a dual Bionz XR processor, a new 33 megapixel sensor, a revamped autofocus module with artificial intelligence, and a strengthened video component with 4:2:2 10-bit internal recording</p> <p>The competition is readying its weapons in the opposite corner, where the Alpha 7 IV (A7 IV) and the opposition are battling it out.</p> <p>The <a title="Discover the Canon EOS R6" href="https://www.mczdirect.com/gb/canon-eos-r6/-canon-eos-r6-body-2-years-warranty--6396.html"><strong>EOS R6</strong></a> is an example at Canon, while Nikon has introduced the <a title="Discover the Nikon Z6 II" href="https://www.mczdirect.com/gb/nikon-z-6ii/-nikon-z6-ii-body--8281.html"><strong>Z6 II</strong></a> and the Z6 first. Panasonic's Lumix S1 and Lumix S5 are also strong prospects.</p> <p>It is difficult to find a direct equivalent of the Alpha 7 IV (A7 IV) among small APS-C or micro 4/3 sensors.</p> <p>However, we can mention the Fujifilm XT4, the Olympus OMD EM1 Mark III or the Lumix GH6 as alternatives.</p> <p>The Sony a7 IV digital camera sets the standard for modern <strong>full frame cameras</strong>.</p> <p>Its superb 33MP still image quality, 4K 60p video capture, improved ergonomics and lightning-fast sharing features make it <strong>ideal for today's photographers and filmmakers</strong>.</p> <p>With a focus on versatility and performance, the Sony a7 IV is sure to impress anyone who picks it up.</p> <p>Sony has once again raised the bar for what a full-frame camera can be, and the Sony a7 IV is sure to be a hit with professionals and enthusiasts alike.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a-7-iv-photo-exemple.jpg" alt="Photo test with the Sony A7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>INTRODUCING THE SONY A7 IV: A NEW STANDARD IN FULL-FRAME CAMERAS</strong></h2> <p>Sony has just announced the latest addition to its Sony a7 line of full-frame cameras, the Sony a7 IV.</p> <p>The Sony a7 4 is a major evolution of its predecessor, the Sony a7 III, and sets a new standard for full frame cameras.</p> <p>The Sony alpha7 IV is packed with features that serious photographers will love, including a new 33-megapixel sensor, in-body 5-axis stabilization, 4K video recording, and more.</p> <p>With its fast autofocus system and powerful image processing capabilities, the Sony a7 IV is sure to appeal to professional photographers and enthusiasts alike.</p> <p>Sony has once again raised the bar for what a full-frame camera can be.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a7-iv-photo-exemple.jpg" alt="sony a7iv photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: VERSATILE AND POWERFUL</strong></h2> <p>The Sony a7 4 is a versatile and <strong>powerful full-frame camera</strong> that will appeal to a wide range of photographers.</p> <p>With its new 33 megapixel sensor, built-in 5-axis stabilization, 4K video recording and fast autofocus system, the Sony a7 IV is capable of capturing stunning photos and videos.</p> <p>Whether you're a professional photographer or an enthusiastic amateur, the Sony alpha7 IV is sure to impress.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a-7-4-photo-exemple.jpg" alt="example of photo taken with the Sony alpha 7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: A STEP FORWARD FROM THE SONY A7 III</strong></h2> <p>Sony's a7 IV is the latest revision of its popular a7 mirrorless camera line.</p> <p>The a7 4 features several improvements over its predecessor, the a7 III, including a new sensor design, an updated autofocus system and 4K video recording.</p> <p>Perhaps the most significant change is the new sensor design, which Sony says improves image quality and low-light performance.</p> <p>The updated autofocus system includes eye tracking for stills and video, as well as improved subject tracking.4K video recording is now available at up to 60 frames per second, with full-frame oversampling for better image quality.</p> <p>Sony has also included HLG (hybrid log gamma) support for HDR video playback on compatible TVs.</p> <p>Overall, the Sony a7 IV is a minor but significant upgrade over the previous model and should appeal to anyone looking for a <strong>high-quality mirrorless camera</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-alpha-7-4-photo-exemple.jpg" alt="Sony A7 IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: PERFECT FOR PROFESSIONAL PHOTOGRAPHERS</strong></h2> <p>The Sony A7 IV is a high-end camera that is <strong>perfect for professional photographers</strong>.</p> <p>It has a full-frame sensor, which makes it ideal for capturing detailed images. The camera also has 4K video recording capabilities, making it perfect for filmmakers.</p> <p>In addition, the Sony Alpha7 IV features a 5-axis image stabilization system, which helps reduce blur and shake when shooting video or taking photos.</p> <p>The Sony A7 4 is a great camera for anyone who wants <strong>to take stunning photos</strong> or videos.</p> <p>It's well worth the price and will take your photography to the next level.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-alpha-7-4-photo-exemple.jpg" alt="Sony a7iv photography example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: AN EXCELLENT CHOICE FOR ENTHUSIASTS</strong></h2> <p>The Sony a7 IV is an excellent choice for photography enthusiasts.</p> <p>It is a full-frame camera with 33 megapixel resolution and Sony's latest generation BIONZ X image processor.</p> <p>The camera also features 5-axis in-camera stabilization, which is ideal for low-light photography and video shooting.</p> <p>Overall, the Sony a 7 IV is a great choice for enthusiasts who want a high-quality camera that can <strong>capture beautiful images and videos</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a-7-4-photo-exemple.jpg" alt="Sony alpha 7 IV photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV AGAINST THE COMPETITION</strong></h2> <p>Sony has included a few new features that distinguish the a7 IV from its predecessors, such as a variable angle LCD and a built-in intervalometer. But how does the a7 IV stack up against the competition?</p> <p>On paper, the a7 IV looks like a strong contender in the full-frame mirrorless camera market.</p> <p>However, it remains to be seen how it will perform in real world conditions. Sony's autofocus system is impressive, but it will have to contend with Canon's Dual Pixel CMOS AF and Nikon's Z6/Z7 mirrorless AF systems.</p> <p>The a7 4's 4K video capabilities are also impressive, but it will have to compete with the likes of the Panasonic GH6 and Sony a9 II if it is to be considered a top-tier video camera.</p> <p>And while the a7 IV's price is relatively high, it's still significantly cheaper than the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>Canon EOS R5</strong></a> and <a title="Discover the Nikon Z9" href="https://www.mczdirect.com/gb/nikon-z9/-nikon-z9-mirrorless-camera--9699.html"><strong>Nikon Z9</strong></a>.</p> <p>Only time will tell how the Sony alpha 7 4 will fare against its competitors, but there's no doubt that it's a <strong>powerful and versatile camera</strong> that has a lot to offer photographers and filmmakers.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7-4-photo-exemple.jpg" alt="Sony A7IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHY THE SONY A7 IV IS THE BEST FULL FRAME CAMERA ON THE MARKET?</strong></h2> <p>The Sony a7 IV is the <strong>best full-frame camera</strong> on the market for a number of reasons.</p> <p>First, it has an incredible autofocus system that can track subjects with ease.</p> <p>Second, it has 4K video capabilities, allowing you to capture stunning footage.</p> <p>Third, its low-light performance is superb, thanks to its large sensor and fast aperture lenses.</p> <p>Finally, it's extremely lightweight and portable, making it <strong>ideal for travel and street photography</strong>.</p> <p>In summary, the Sony alpha 7 4 is the best full-frame camera on the market thanks to its autofocus system, 4K video capabilities, low-light performance and portability.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7-iv-photo-exemple.jpg" alt="photo test Sony Alpha 7 4" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>10 REASONS TO LOVE THE SONY ALPHA 7 IV</strong></h2> <ol> <li>The A7IV delivers stunning photo and video quality.</li> <li>With 33 megapixels of resolution, the A7IV captures images with amazing precision.</li> <li>It's perfect for capturing fast-paced action with its excellent shooting speed.</li> <li>The A7IV's autofocus system is simply outstanding, ensuring that your photos are always sharp and in focus.</li> <li>The A7IV is a full-frame camera, which means it can use the entire image sensor area to produce high-quality images.</li> <li>It has a 5-axis image stabilization system, which helps reduce camera shake and blur.</li> <li>This camera has an impressive maximum recording capacity of 4K Ultra HD.</li> <li>The camera is compatible with a wide range of lenses, giving you plenty of options to choose from.</li> <li>This mirrorless camera is relatively light and compact for a full-frame camera, making it easy to carry with you.</li> <li>The Sony A7 4 is simply the best full-frame camera on the market, and it's sure to satisfy even the most demanding photographers.</li> </ol> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7iv-photo-exemple.jpg" alt="Sony A 7 IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY A7 IV</strong></h2> <ul> <li>Redesigned full-frame mirrorless camera with the latest Sony technology and a new body.</li> <li>Now includes a variable angle LCD, improved viewfinder, multi-digital interface shoe and advanced connectivity.</li> <li>Improved speed with real-time eye AF for humans, animals and birds, and uninterrupted shooting at 10 frames per second.</li> <li>Up to 4K/60p in Super35, 7K full frame 4K/30p upsampling and 10bit 4:2:2 with All-Intra H.265.</li> <li>Updated IBIS for up to 5.5 stops compensation and new AF assist with focus breathing compensation.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a7iv-photo-exemple.jpg" alt="Hybrid Sony a7 IV photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7 IV SENSOR AND PROCESSOR</strong></h2> <h3>33MP Exmor R BSI CMOS sensor</h3> <p>This new Sony Alpha 7 4 mirrorless camera produces high-quality images with a backlit design that's ideal for low-light conditions and excellent color rendition, as well as capturing crisp detail in all your photos.</p> <p>The Exmor R sensor offers a better dynamic range than most other sensors on the market today - it can often exceed 15 stops!</p> <p>This means you'll never have to worry about blown highlights or crushed shadows when shooting outdoors at night thanks to its ability to take advantage of dawn to dusk without any loss of image quality due to poor lighting conditions.</p> <p>It also allows you to store raw files at 10 bits per channel. You won't have to worry about anything happening while shooting; just save a JPG file instead.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a-7-iv-photo-exemple.jpg" alt="Sony a7 IV mirrorless camera example" width="900" height="600" /></p> <p> </p> <h3>BIONZ XR Processor</h3> <p>The new flagship-class BIONZ XR engine enables high-speed image processing for fast continuous shooting, 4K video recording and advanced AF tracking performance.</p> <p>The fast response time also helps reduce rolling shutter distortion with moving subjects so they look sharp in your photos or videos.</p> <p>The Sony A7 4 is a <strong>high-end camera</strong> that offers fast shooting speeds of up to 10 frames per second with mechanical or electronic shutters and AF/AE enabled.</p> <p>The buffer also allows for 828 consecutive uncompressed photos in raw and JPEG format with CFexpress Type A cards.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a-7iv-photo-exemple.jpg" alt="sony a7 IV mirrorless test" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7 IV VIDEO RECORDING</strong></h2> <h3>4K 60p 10-bit video recording</h3> <p>With the Sony Alpha 7 4, you can <strong>shoot in 4K UHD</strong> at 30 fps and still get high quality images.</p> <p>The sensor has an impressive number of pixels for this resolution, more than any other camera in the world!</p> <p>It also offers 10 bits per channel, which means your colors will never be dull or washed out; they'll be rich in detail, even when viewed up close.</p> <p>The new Sony A7IV is a camera to be reckoned with.</p> <p>Not only does it record in 4K, but its Super 35 sensor and upsampled capture area also offer UHD output at up to 60p 10-bit.</p> <p>The Sony A 7 IV is a mirrorless camera that <strong>can record for an unlimited amount of time</strong>, with no limit to the length of videos.</p> <p>It has improved heat dissipation structures, so you can shoot in 4K 60p 10 bit and still be pretty cool!</p> <p>The Sony Alpha 7 IV is a <strong>game changer in the world of professional video</strong>.</p> <p>The camera offers two different codecs to fit your workflow: XAVC, which uses HEVC/H.265 encoding for even higher quality and better motion analysis with lower bit rates of up to 600Mb per second; as well as XAVC S-I, an intra-frame format that offers consistent performance at lower resolutions like UHD 4K or 2160p120fps - whatever you need.</p> <p> </p> <h3>S-Cinetone, S-Log3, and other color and gamma controls</h3> <p>The Sony A7 IV is capable of delivering natural midtones and highlights that are well controlled. This color profile gives you healthy skin tones and soft colors.</p> <p>This excellent camera for amateurs and professionals supports Hybrids Log-Gamma, which allows you to <strong>produce HDR content</strong> directly from the camera with its wide color gamut capabilities.</p> <p>With S-Log3, you have the ability to shoot in 15+ stops of dynamic range with increased control over shadow and midtone calibration.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-alpha-7-4-photo-exemple.jpg" alt="Sony a7 IV photo quality" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7 IV: FAST MIRORLESS AF SYSTEM</strong></h2> <h3>Autofocus based on artificial intelligence</h3> <p>The Sony Alpha 7 IV camera is a great option for anyone looking to <strong>take their photography to the next level.</strong></p> <p>With its fast mirrorless AF system and -4 EV sensitivity range, you'll never have trouble getting the perfect shot, even if the scene is dimly lit!</p> <p>This fantastic piece of equipment can do wonders for video recording and still images, so be sure to get yours today before it sells out.</p> <p> </p> <h3>Real-time eye tracking and AF</h3> <p>The Sony A7 IV's AF system is fast, accurate and locks onto subjects. Whether it's face tracking or sharpness in video or stills, it will give you a good picture.</p> <p>The Sony Alpha 7 IV is a <strong>high-precision camera</strong> that can track subjects accurately in real time.</p> <p>The artificial intelligence system recognizes patterns and colors for increased accuracy, as well as tracking speed from afar with its significantly reduced distance requirements of 25 meters or less!</p> <p>The latest addition to Sony's Alpha series is true to its reputation as a game changer.</p> <p>The A7 IV was designed from the ground up with speed, stability and accuracy in mind. It will meet all your needs as an artist or professional photographer working on production projects where you need to be consistent on a wide variety of subjects at different distances.</p> <p> </p> <h3>AF during video recording and additional focus modes</h3> <p>The Sony A7 IV is <strong>ideal for capturing video of all types</strong>, including eye-catching shots that will make your subject stand out.</p> <p>With support for real-time autofocus while recording and powerful features like Face Detection, which tracks the eyes of a moving human or animal, this camera can't be beat!</p> <p>The Sony A7IV offers many options for focusing while recording.</p> <p>You can choose from seven-step AF transition speeds and five-step subject shift sensitivity settings that will let the camera do the heavy lifting while giving your fingers more control over exactly where they're pointed, which is especially useful if a person needs to have both eyes open or if distances vary considerably from close to far.</p> <p>The Sony Alpha 7 4 has a very interesting new feature, Focus Map. It's like peaking with a color overlay that shows you where something is in front of or behind your focus point depending on the aperture setting you choose.</p> <p>The Sony A7 4 is a camera that was <strong>designed for professionals</strong>. It has an AF Assist feature that allows you to easily switch between automatic or autofocus mode and manual focus control, if necessary, to adjust your shots when working on a set with multiple subjects at the same time - a quick way to shift selective attention between these different elements without having too much trouble yourself.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-alpha-7-iv-photo-exemple.jpg" alt="Sony a7 IV mirrorless camera photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7IV BODY DESIGN, CONNECTIVITY AND STREAMING</strong></h2> <h3>Viewfinder and LCD screen</h3> <p>The Sony A7 IV is an <strong>excellent camera</strong> that can shoot in standard 60 fps and 120 fps formats for smooth motion rendering.</p> <p>The Tru-Finder viewfinder has a higher resolution than its predecessor, allowing you to see things more clearly with 1/3 point per pixel accuracy on the screen.</p> <p>The Sony Alpha7 IV is perfect for vloggers, Instagram star influencers and other selfie needs thanks to its articulating screen that can be used either in a front-facing orientation or tilted up at high angles while shooting vertically on uneven surfaces.</p> <p>This LCD screen also makes it easy to work with touch capabilities as well as intuitive controls making navigating settings quick and easy.</p> <p> </p> <h3>Ports and Interface</h3> <p>The Sony A7 IV is a powerful camera that offers full-size HDMI ports for more reliable connections when working with external recorders.</p> <p>The Sony Alpha7 IV features a USB 3.2 Gen 2 Type-C port, which offers faster data transfer speeds than microUSB and can be used to charge the camera from your computer or power it via accessories while connected.</p> <p>Sony's latest camera, the A7IV, features a 3.5mm headphone port and an external microphone jack for better audio control.</p> <p>The new Sony A7 IV camera has a hot shoe that supports the optional ECM-B1M Shotgun Microphone or XLR-K3M adapter kit, which allows you to get clear audio recording by sending digital microphone signals to your camera.</p> <p>This mirrorless camera features a USB Type-C port that can be paired with three optional accessories. It offers TX 1000BASE connectivity, wireless remote shooting and FTP transfer, all of which are great for getting your work done in style.</p> <p> </p> <h3>5-axis SteadyShot INSIDE image stabilization</h3> <p>The Sony A7 IV is an amazing camera, especially for those who like to shoot video or stills and are looking to upgrade their gear.</p> <p>Not only does it feature the 5-axis SteadyShot INSIDE image stabilization system that helps eliminate any blur caused by shaking when taking photos.</p> <p>The latest Sony A7IV offers versatility for different types and styles of photography.</p> <p>Whether it's macro photography, high-magnification shots or wide-angle shots, the camera compensates for pitch (tilt) and yaw adjustments so your images are perfectly straight.</p> <p>It also has roll compensation, which is also useful for moving subjects.</p> <p>The new Sony A7 IV is the ultimate video camera, with more features than ever! For example, there are three different stabilization modes that can be used to remove any unwanted shaking.</p> <p>In addition, it comes with Sony's Active IS mode, which allows for even smoother footage straight out of the camera, without any further processing.</p> <p> </p> <h3>Advanced external flash control</h3> <p>The Sony A7 IV is an excellent camera for photographers who want to use flash to shoot fast-moving subjects.</p> <p>This is possible, thanks to the more advanced P-TTL (Programmed Trigger Lock) metering system and an updated flash control unit that reduces shutter lag between shots, as well as the use of AWB information from your settings to capture natural color tones without overexposing or underexposing light sources such as lights/burns, etc.</p> <p>This allows you to shoot faster because they are easy on both eyes when working at night.</p> <p> </p> <h3>Wireless Connectivity and Streaming</h3> <p>The all-new Sony A7 4 is a very powerful camera. This high-tech wonder is packed with all the features you need for your next photo shoot and more, including built-in Wi-Fi that allows for wireless or wired shooting without any hassle!</p> <p>The connectivity also allows you to control the camera remotely, which means you'll never again have an excuse for not taking the perfect shots when they're out of range like before.</p> <p>The Sony Alpha7 IV is a camera that can be controlled with your phone through Bluetooth. This means you'll never have a problem connecting it again.</p> <p>The Sony A7 IV is the perfect camera for people who want to improve their photography skills. It offers amazing features that will ensure you never lose your precious memories again, like Visual Story which automatically publishes photos and videos to online storage platforms so they are always accessible, no matter what!</p> <p>The new Sony A7 IV camera isn't just for taking pictures. If you have a compatible computer or mobile device, this stylish little camera can stream live video directly from the lens to your screen.</p> <p>This mirrorless camera is also a high-resolution camera that offers 4K 15p, FHD 60p/30fps and HD 30 fps shooting options. It also features the internal Creative Look feature with natural skin tones for attractive photo quality right out of the box!</p> <p>The Sony A7 4 is a high-end camera that supports UVC and AC for better image quality while streaming.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-alpha-7-IV-photo-exemple.jpg" alt="Sony A7IV photo test" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7 IV FEATURES</strong></h2> <ul> <li>New 33-megapixel full-frame back-illuminated Exmor R CMOS sensor</li> <li>Latest generation Bionz XR image processing engine</li> <li>Improved low-light performance and noise management with native ISO 100-51,200 (expandable to 204,800 for stills and 102,400)</li> <li>Improved 5.5-stop, 5-axis in-camera image stabilization system</li> <li>10 fps continuous shooting with AF/AE Tracking, now up to f/22</li> <li>Uninterrupted shooting with over 828 JPEG + RAW images</li> <li>Two card slots with 1x CFexpress Type A and SD UHS II</li> <li>759 AF points (94% coverage) with 30% improvement in AF-S speed</li> <li>Real-time eye-tracking AF for human/pet/bird</li> <li>Fully articulated 1.03 million-dot variable angle LCD touchscreen and new touch menu</li> <li>New dial with stills/film/rallies and fast motion</li> <li>Improved 3.69 million dot OLED viewfinder</li> <li>Improved grip</li> <li>Improved connectivity with multi-interface (MI) digital hot shoe, USB Type-C, 1000Base-T</li> <li>Ethernet, 5GHz WiFi and HDMI Type-A.</li> <li>Remote control and focus with the Imaging Edge application</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-hybride-sony-alpha-7-4-photo-exemple.jpg" alt="example of shooting with Sony A7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ON THE SONY ALPHA 7 IV</strong></h2> <p>The Sony A 7 IV camera is an upgrade to the previous model, and not just in name.</p> <p>The sensor has been updated with higher resolution and improved image quality, while also including handy video features never before seen on this type of camera, such as fast AF speeds or tracking modes for when you need them most!</p> <p>The new design offers significant changes that make it even easier to use than before - ideal if all those glorious pixels are what matter most to your workflow.</p> <p>The Sony Alpha 7 IV camera has been launched and it offers true mirrorless capabilities with 33 megapixels, fast high-buffered burst rates as well as 4K/60p video. Live streaming is now possible without any delay thanks to faster data transfer speeds.</p> <p>The Sony A7 IV is a camera that lets you capture the perfect image, no matter what type of content it will be used for. Whether you are a beginner or a professional, this camera has an abundance of features and capabilities that make the creative possibilities endless.</p> <p>The new Sony A7 IV camera is packed with features, but it also has a new design that will make you want to own one even more. </p>

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