Sony A7 IV

Discover Sony Alpha 7 IV: your full‑frame mirrorless ally

The Sony Alpha 7 IV perfectly balances photo and video performance for photographers seeking a high‑end, versatile body. Its 33 MP full‑frame Exmor R sensor and powerful BIONZ XR processor deliver exceptional image quality, a broad dynamic range (up to ~15 stops), and superb high‑ISO handling (ISO 50–204,800). Real‑time AF with eye tracking (human, animal, bird) keeps subjects sharp, especially in motion. 5‑axis IBIS ensures stable handheld shots. Video features include 4K up to 60p with 7K oversampling for exquisite detail. With 10 fps bursts and a fully articulating touchscreen, the A7 IV is agile, reliable, and thoughtfully ergonomic for portraits, landscapes, reportage, and creative video.