SONY ALPHA

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SONYALPHA6400BODYBLACKSEL1650OSS

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SONYA7RIIISD64EP170

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SONY7IIIBODY256GBNPFZ100

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SONYA6600FE55F18ZA

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SONYA7RIIISELFE2870OSSSD256BAG

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<p>Sony unveiled the Alpha 7R IV (A7R IV) in summer 2019, less than two years after the <a title="Discover the Sony A7R III" href="https://www.mczdirect.com/gb/sony-alpha-7r-iii/-sony-a7r-iiia-body--9665.html"><strong>Sony Alpha 7R III (A7R III)</strong></a>, with a sensor capable of capturing 61 megapixels.</p> <p>Sony reigned supreme in the 24x36 sensor mirrorless camera market in 2018, outpacing its rivals for five years. Sony was able to stay number one in the photo market with its 24x36 sensor mirrorless camera. It was not difficult for the brand, alone in this sector. But it was in 2018 that the competition started to get restless.</p> <p>Nikon launched two 24x36 mirrorless, <a title="Discover the Nikon Z6" href="https://www.mczdirect.com/gb/nikon-z6/-nikon-z6-body-2-years-warranty--4463.html"><strong>Z6</strong></a> and <a title="Discover the Nikon Z7" href="https://www.mczdirect.com/gb/nikon-z7/-nikon-z7-body-2-years-warranty--4466.html"><strong>Z7</strong></a>, both with 45.7 Mpixels. The Lumix S1 and S1R are the latest additions to the Panasonic lineup, each with a 47.3 Mpixel sensor. Canon has introduced an <a title="Discover the Canon EOS R" href="https://www.mczdirect.com/gb/canon-eos-r/-canon-eos-r-body-2-years-warranty--4715.html"><strong>EOS R</strong></a> that is technically lighter, but still has a 30 Mpixel sensor, albeit a modest one. Sony finds itself out of the race for the highest definition and had to react.</p> <p>The previous Alpha 7R III (A7R III) was already very mature. In addition to a high degree of definition, the incorporated technologies associated with an outstanding customization made it a reference. The body of the Alpha 7R IV (A7R IV) is renewed by small changes from Sony, which continues to evolve.</p> <p>We find a 24x36 sensor with a resolution of 61 Mpx, but it takes the medium format to get more. For example, the FujiFilm GFX 100 is an option for even <strong>better image quality</strong>. The high resolution mode, which previously offered 120MP, has been upgraded to 240 Mixels.</p> <p>The A9 processor is used again, with extra power to spare for swallowing pixels. Artificial intelligence is gaining traction in many applications, including photo and video for people and animals.</p> <p>In addition, the ergonomics have been tweaked somewhat with a larger handle and SD card ports that are both UHS-II compatible.</p> <p>In short, the copy doesn't revolutionize anything; rather, it fixes or improves a number of things that, taken together, don't seem unimportant. With almost 40% more pixels, all this is possible.</p> <p>The Sony Alpha 7 r4 is already available for sale, and at the time of publishing this description it is sold for 3,990 euros.</p> <p>With the A version of the Sony A7R IV, the Sony A7R line of cameras continues to offer optimal still image and video performance, thanks to the addition or upgrade of features such as a 61MP Exmor R BSI CMOS sensor and an improved BIONZ X image processor.</p> <p>The fourth edition has been further enhanced with these and other advances that deliver impressive imaging results marked by smoothness, 15-stop dynamic range and speed.</p> <p>Sony's latest A7 series camera is a technological marvel. Capable of shooting 10 frames per second, with the ability to record 4K30 UHD video at 60 and 120 frames per second respectively, this sensor has it all.</p> <p>Not only does its high definition allow for improved image quality, but it also allows for flexible native sensitivity ranges from ISO 100 to ISO 3,000 to satisfy any need, whatever it may be - whether you're looking for full daylight shots or low-light captures that are capable enough on even dimmer lights like night scenes where they also excel.</p> <p>The all-new Sony A7R IVA camera is a true technical achievement. By retaining the 5-axis SteadyShot inside image stabilization with sensor displacement, this model can minimize shake up to five stops!</p> <p>Sony's latest A7R camera is a serious contender for the title of the <strong>world's best autofocus</strong> SLR. Image quality, durability and ease of use have all been improved with this model over its predecessor.</p> <p>Not only does it feature an updated physical design, but it also offers a 576,000-dot screen compared to last year's 441,000-dot screen, making viewing your photos easier than ever.</p> <p>The Sony A7R IVA is a <strong>high-end camera</strong> with two SD card slots, both UHS-II for faster performance, and the inclusion of a USB Type-C port allows for data transfer.</p> <p>Built-in Bluetooth wireless transfer allows you to transfer images from your phone or tablet without any cables! In addition, the 2 4Ghz WiFI bands allow remote control of connected mobile devices and offer fast data rates for direct web upload of photos. <img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7r-IV-exemple-photo.jpg" alt="Sony a7R IV photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1">SONY ALPHA 7R4 MIRRORLESS CAMERA IMPROVEMENTS</h2> <p>The Sony Alpha 7R IVA is a camera that has undergone significant improvements. The resolution of the rear LCD screen increases from 1,440,000 dots in the previous model to 2,359,296 - this increase makes for an even better user experience!</p> <p>In addition to having more screen than before, it has about the same performance as the other models, so you can make your choice if all the factors are taken into account, such as price, specifications, etc...</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7r-4-exemple-photo.jpg" alt="Sony A7R IV photo test" width="900" height="600" /></p> <p> </p> <h2 class="p1">61MP EXMOR R BSI CMOS SENSOR AND BIONZ X IMAGE PROCESSOR</h2> <p>The Sony A7R IVA is a camera with impressive features and capabilities. This 61MP full-frame Exmor R CMOS sensor works in tandem with the BIONZ X, giving you high definition photos or videos without sacrificing quality thanks to its 15-stop dynamic range that also eliminates noise while improving speed when shooting at fast shutter speeds!</p> <p>This not only allows for sharp details, but also beautiful images due to the amount of light that can be captured by the sensors without an optical filter being placed on them, as is the case with ordinary cameras today.</p> <p>The Sony Alpha 7R4 is a camera capable of 14-bit recording, in a high sensitivity range with an ISO value from 100 to 32000 and extended to 51200. It can also record 4K video at 30 fps using either the entire sensor or a portion of it on smaller cameras, such as APS sensors, for UHD quality footage.</p> <p>Sony's latest camera, the A7R IVA, features Sony's high-end processor. This clever little chip works in tandem with a very fast front-end logic board to give you impressive shooting speeds and a 15-stop dynamic range that can be captured smoothly without any highlights or shadows.</p> <p>The Sony Alpha 7R4 is a powerhouse in the world of sensors and processors, with continuous shooting at up to 10 frames per second at full resolution. You can capture 68 consecutive images for all your best moments!</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7rIV-exemple-photo.jpg" alt="Sony alpha 7r IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1">FAST MIRRORLESS AF SYSTEM</h2> <p>The Sony A7R4 is a camera that offers users Fast Hybrid AF and new features. The updated autofocus technology now covers approximately 99% of the height, 74% of the width with 555 phase detection points combined from 567 total contrast detection areas for fast and accurate performance in any situation!</p> <p>Thanks to its innovative design, photographers will never miss their target again, as it provides reliable capture without hesitation or delay when shooting close-up or distant subjects.</p> <p>The Sony A7R IVA is a remarkable camera. It's compact and packed with features to make your photographic experience even better! With its powerful focus system that works down to -3 EV and continuous AF/AE tracking capabilities, you'll be able to capture all those perfect moments with ease with this little gem from SONY.</p> <p>The use of phase detection dots combined with full compatibility via LA E Mount adapters makes them ideal for using lenses specifically designed by Canon or Nikon if you so desire.</p> <p>The Sony Alpha 7R4 is an <strong>amazing camera for any photographer</strong> who needs to capture the intensity and detail of their work. It has a variety of focus options that can be set to specific subjects or situations, making it easier than ever in history!</p> <p>The Sony Alpha 7 R4 is a great camera for human and animal subjects! The Eye AF function can be used to focus on the eyes of recognized human beings when shooting portraits, making it perfect for both photo and video mode.</p> <p>In addition, this model has an eye detection feature that ensures you don't miss a beat with its ability to work with either auto-focus shooting mode.</p> <p>The Sony Alpha 7 R4 is a camera that has been specifically designed to deliver exceptional quality in low light situations. It features the world's fastest autofocus, so you can easily capture essential details when focusing on tiny subjects like insects or flowers up close!</p> <p>The rear touchscreen can also be used as an additional control surface if you wish, while still looking through the viewfinder. This works especially well with Sony's Focus Magnifier feature, which magnifies objects in the focus area to make them easier to see, regardless of distance.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7r-IV-exemple-photo.jpg" alt="Sony A7RIV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>BODY DESIGN AND INTEGRATED WI-FI/BLUETOOTH</strong></h2> <p>With a resolution of 5.76 million dots, the Sony A7R IVA's Tru-Finder viewfinder provides a crisp, clear, detail-rich view of moving subjects with a 120 frames per second refresh rate that is especially pleasing to the eye, even at the best of times.</p> <p>The Sony Alpha 7 R4 is the latest addition to Sony's high-end camera lineup. It features an OLED electronic viewfinder, but also offers a 3-inch LCD screen for those who prefer it or need more brightness when working in bright conditions.</p> <p>The camera can tilt up 107 degrees and down 41 degrees to give you optimal positioning no matter where your adventure takes place!</p> <p>The new Sony A7 R IV camera is a camera worth checking out if you're looking for a camera that can stand up to tough conditions. Its magnesium alloy chassis provides rigidity and durability while remaining lightweight, making this model easy to carry around all day.</p> <p>The lens mount has also been improved so that heavy lenses work well with the body. In addition, significant improvements to the grip make it even more comfortable to hold than before, ensuring exceptionally clear photos every time.</p> <p>The Sony Alpha 7 R4 is designed with a variety of protective features to ensure that it performs well in harsh conditions. It has been carefully engineered and certified waterproof, dustproof or both.</p> <p>The Sony Alpha 7R IVA is an excellent camera for burst shooting. It is very powerful and has a long battery life thanks to its internal batteries.</p> <p>The Sony A7 R IV has two SD card slots, which allows for flexible file saving and handling. Both cards can be formatted to hold raw or JPEG files, depending on your needs!</p> <p>SLT UHS-II technology ensures that you won't miss an opportunity to transfer files at speeds up to 200 Mbps when using this device with fast memory cards.</p> <p>2-Slot Memory Card Reader: Now it's easier than ever to back up all those precious photos without worrying about losing them, because they're stored safely in a convenient slot that plugs into any standard USB port found on most desktop and laptop computers.</p> <p>With the Sony Alpha 7 R4, you can sync your camera wirelessly or with an optical cable. It has a built-in PC terminal for use with wired flash drives and supports standard remote controls as well as the new radio frequency remotes that operate on four different channels to avoid interference.</p> <p>Sony's latest camera, the A7R IVA, features a USB 3.2 Gen 1 Type-C port for faster charging and connection between device cable drops in addition to microUSB too!</p> <p>The new connection allows you to charge your phone while staying connected with ease since it's also an input on that side so no more constantly unplugging.</p> <p>The Sony A7 R IV is an updated camera with a multi-interface hot shoe that allows it to work in tandem with the ECM-B1M shotgun microphone or the XLRK3m kit. This allows you to get better audio recordings by sending digital signals instead of analog ones, which will allow you to get clear voice synthesis for your videos.</p> <p>The Sony Alpha 7 R4 is a camera that is sure to impress. It has the added benefit of external microphone compatibility and includes several other great features.</p> <p>With built-in Wi-Fi, the Sony A7R IVA is able to share images in seconds. This sharing can be done wirelessly, through social networks or via email, with ease - no connection needed! The 2GHz band also supports tethered shooting. So there's no excuse for not taking pictures in the field if your smartphone battery is low.</p> <p>The Sony Alpha 7 R4 is a camera that works wirelessly with Near Field Communication (NFC) for easy setup and connection. Once connected, you can also shoot remotely from your phone or tablet.</p> <p>The Sony A7R IVA is a high-quality camera that can connect wirelessly via Bluetooth for location data acquisition. </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7rIV-exemple-photo.jpg" alt="SONY A7R4 photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7R IVA 5 AXIS STEADYSHOT INSIDE IMAGE STABILIZATION</strong></h2> <p>This rugged A7R4 V2 body features an effective 5-stage image stabilization system that compensates for five different types of camera shake during handheld shooting and video, allowing users to confidently use any lens without encountering blur with SteadyShot INSIDE technology.</p> <p>For long focal lengths, the system will automatically correct for pitch and yaw adjustments. Macro and high magnification images, meanwhile, benefit from roll compensation that not only lets you shoot 4K at 120fps.</p> <p>It also reduces camera shake by scaling JPEG images from lens mount adapters or third-party lenses with built-in Optical Steadyshot technology when paired with the right body, such as Sony's new Alpha, which isn't perfect but does shoot stable video in any style.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7rIV-exemple-photo.jpg" alt="Sony alpha a7r IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>DÉCALAGE DES PIXELS PRISE DE VUE MULTIPLE</strong></h2> <p>The Sony Alpha 7 R4 is a unique composition mode that allows you to achieve even greater resolution than the 61MP sensor offers.</p> <p>Combined with image stabilization, this special setting shifts your camera while making 16 consecutive exposures for approximately 2408 million pixels - more accurate color detail and an impressive file size of 19008x12672!</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7rIV-essai-photo.jpg" alt="example photo taken with the Sony A7R IV camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7R IVA RECORDS UHD 4K VIDEO IN XAVC S FORMAT</strong></h2> <p>The Sony A7 R IV A is a camera capable of shooting 4K UHD video at multiple frame rates up to 30 fps. Based on the Super35mm recording area with 6K resolution, it produces more detail while avoiding pixel binning, leading to higher quality imagery.</p> <p>Full frame FF shooting has also been significantly improved for use at medium to high sensitivities - this will allow you to use all parts of your sensor width.</p> <p>The Sony A7 R IV is a high-end camcorder capable of capturing video in Full HD 1080p at up to 120 fps as well as 4K resolution as an MP4 file in XAVC S format.</p> <p>The inclusion of slow motion and fast forward has made this model even more popular than previous generations!</p> <p>More importantly, the uncompressed HDMI output allows for clean editing on external recording devices if desired; perfect if you're working alone or want pristine footage for those big projects coming soon.</p> <p>With the Sony A7R IVA, you can now capture 4K video that also includes 8MP stills during playback.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7rIV-essai-de-photo.jpg" alt="photo taken with the Sony A7R 4" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>ADDITIONAL VIDEO FEATURES</strong></h2> <p>Sony's latest high-end camera, the A7R IVA, is a game changer.</p> <p>With its customizable color and gamma controls, users can adjust everything from black level to the SLog2 gamma curve, which provides greater post-production flexibility and allows for a 1300% increase in the dynamic range of captured video.</p> <p>The new Sony A7R IVA is a dream come true for any video journalist. The camera supports HLG (Hybrid Log Gamma), as well as the BT2020 color space which allows you to record in an even wider dynamic range and have more control over shadow and midtone calibration than other cameras on the market today.</p> <p>With the Sony A7R IVA, you have more control than ever over your video capture capabilities.</p> <p>This camera offers a variety of new frame rates available in an S&Q mode that allows you to shoot Full HD footage at between 1 and 120 fps - perfect for fast action or slow motion!</p> <p>You can also switch the NTSC/PAL mode to match the country's TV system (useful if you're recording abroad).</p> <p>No matter what you're shooting, this camera will help you make sure everything is properly exposed with its Zebra function and video signal level targets from 0 to 109!</p> <p>The Sony A7R IVA offers a number of essential tools for more accurate editing.</p> <p>With its built-in time code, you can record hours and minutes on the video data, while the User Bit function also stores date and time as well as scene numbers analogously, making it easy to stitch together footage from multiple cameras.</p> <p>The Sony A7R IVA is the best camera for recording 4K movies and low-resolution proxy footage. The smaller files are ideal when you want quick access or pre-editing that also reduces the time of the final edit. </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7rIV-essai-de-photo.jpg" alt="Sony alpha 7R iv sample shot" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OTHER FEATURES OF THE A7R IVA CAMERA</strong></h2> <p>The Sony A7R IVA is a camera that allows you to rate and edit your images in-camera, which means less time spent in post-production. You can even assign star values for different tonal ranges from 1 to 5 to make it easier to decide which type of photo or photo deserves the most attention.</p> <p>The Sony A7R4A is an advanced camera that offers three different metering modes: multi-segment, center-weighted or spot. This allows you to have complete control over the exposure of your photos and get accurate and consistent results every time.</p> <p>With the Sony Alpha 7R IVA, you can enjoy high-quality video and photos with an impressive level of detail. The camera offers precise automatic exposure that avoids off highlights or dark shadows for results that are perfect for clearographers.</p> <p>The Sony A7R IVA is an <strong>impressive camera</strong> with one of the most advanced anti-flicker modes on the market. It can help you capture all those perfect moments without worrying about exposure or blur, as it automatically recognizes when action should be minimized for steady shots, minimizing any potential inconvenience <strong>for sharper images</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7r-IV-essai-de-photo.jpg" alt="photo example with the Sony Alpha 7R IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>IS THE SONY A7R IV A GOOD CAMERA ?</strong></h2> <p>The Sony a7R IV is one of the <strong>best full-frame cameras</strong> on the market, and it's a great choice for anyone looking for a high-pixel-count camera.</p> <p>It features Sony's excellent industry-leading autofocus system and solid ergonomics that make it comfortable to use.</p> <p>Plus, it has a phenomenal image sensor that produces stunning photos and videos.</p> <p>If you're in the market for a top-notch full-frame camera, the Sony a7R IV should be at the top of your list.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7-r-IV-essai-de-photo.jpg" alt="Sony A7R4 photo shoot" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>DOES THE SONY A7R IV HAVE A RECORDING LIMIT?</strong></h2> <p>Sony's a7R IV is the company's latest full-frame high-definition camera, and it comes with a host of updated features and specifications.</p> <p>One of the most impressive changes is the new battery life. Sony promises up to 670 still images on a single charge using the rear screen, and 530 photos using the electronic viewfinder.</p> <p>As for video, the a7R IV can record up to 170 minutes continuously using the screen. The camera is also capable of recording 4K video at 60 frames per second, and has a new autofocus system with real-time tracking and Eye AF.</p> <p>With all these new features, the Sony a7R IV is a <strong>powerful tool for any photographer</strong> or videographer.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7-r-IV-exemple-de-photo.jpg" alt="shooting with the Sony A7R IV" width="900" height="600" /></p> <p> </p> <h2><strong>THE SONY A7R IV IN 5 QUESTIONS</strong></h2> <h3><strong>1. What are the main features of the Sony a7R IV?</strong></h3> <p>The Sony a7R IV is a full frame mirrorless camera that was released in 2019. It features a 61-megapixel Exmor R CMOS sensor and a BIONZ X image processor. It also has 567 phase detection autofocus (AF) points, which cover 84% of the sensor. In addition, the Sony a7R IV features 4K video recording with 10-bit 4:2:2 color, and it can shoot up to 10 fps with continuous autofocus. Finally, the Sony a7R IV has two memory card slots that are compatible with UHS-II SD cards.</p> <h3><strong><br />2. How does the Sony a7R IV compare to other Sony cameras?</strong></h3> <p>The Sony a7R IV is the company's latest flagship mirrorless camera, and it features a number of improvements over its predecessor, the Sony a7R III. Perhaps the most significant change is the addition of a new 61-megapixel sensor, which offers almost double the resolution of the previous model. The a7R IV also features an improved autofocus system, with more focus points and improved tracking capabilities. In addition, the camera body has been redesigned, making it more comfortable to hold and use. Overall, the Sony a7R IV is a significant improvement over the a7R III, and it should be at the top of every serious photographer's list.</p> <h3><strong><br />3. What are the main selling points of the Sony a7R IV?</strong></h3> <p>The Sony alpha 7R IV camera offers incredible features and performance. One of the most notable selling points is its 61-megapixel resolution, which offers stunning detail and clarity.</p> <p>In addition, the a7R IV features an impressive autofocus system with 567 phase detection points. This makes it easy to capture fast-moving subjects with sharpness and precision.</p> <p>Other highlights include 4K video recording, body stabilization, and a rugged weather-resistant design.</p> <p>With so much to offer, it's no wonder the Sony a7R IV is one of the most sought-after cameras on the market.</p> <p> </p> <h3><strong>4. Who is the Sony a7R IV best suited for?</strong></h3> <p>The Sony alpha 7R IV mirrorless camera that offers excellent image quality and functionality. It is perfect for professional photographers and serious amateurs who need a versatile and powerful camera.</p> <p>The a7R IV features a 42.4-megapixel sensor, which allows it to capture fine details and large prints. It also has an advanced autofocus system, perfect for tracking moving subjects.</p> <p>In addition, the camera is equipped with 5-axis stabilization, which helps reduce blur in photos and videos. Overall, the Sony a7R IV is an exceptional camera that will meet the needs of demanding photographers.</p> <h3><strong><br />5. Is the Sony alpha 7R 4 easy to use?</strong></h3> <p>The Sony a7R IV offers excellent image quality and shooting performance. It's also one of the easiest cameras on the market to use, with a user-friendly menu system and intuitive controls.</p> <p>The a7R IV is designed for serious photographers who demand the best from their equipment, but it's also a great choice for anyone who wants a versatile camera.</p> <p>Whether you're a professional photographer or just want to take great photos and videos, the Sony a7R IV is a great choice.</p> <p>With its excellent image quality, shooting performance and easy-to-use design, the Sony a7R IV is <strong>one of the best cameras on the market</strong>.</p>

SONYA7RIVFE24105SD128BATBAG

5/ 5

Description coming soon

SOA7III24105OSSSD1282BAT

5/ 5

<p>After 5 years of service, the <strong>Sony Alpha 7S III (A7S III)</strong> full-frame mirrorless camera takes the place of its predecessor. It specializes in video and strives to make a name for itself in this field by offering 4K UHD at 120 fps and a novel viewfinder.</p> <p>The Alpha 7S II (A7S II) blew out its fifth candle before being replaced by the Alpha 7S III (A7S III). Anonymous sources finally got it right by announcing the renewal of Sony's dedicated video camera, after several rumors and quite a few false ones. The Alpha 7S III (A7S III) comes with features that were introduced in the <a title="Discover the Sony A7R IV" href="https://www.mczdirect.com/gb/sony-alpha-7r-iv/-sony-alpha-7r-iv-body-2-years-warranty--5293.html"><strong>A7R IV</strong></a> in 2019.</p> <p>The <strong>Sony Alpha 7S III (A7S III)</strong> improves on the original without going overboard. While Sony claims to have "changed everything" from the processor to the sensor, many elements are comparable. The 12.1-megapixel full-frame sensor is still there, as is a maximum ISO 409,600 for stills.4K UHD is now the standard recording format, and 8K is off the table.</p> <p>Sony is skipping high definition, unlike Canon, which now offers 8K with its new 24x36 hybrid, the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>EOS R5</strong></a>. In the fall of 2019, it was Panasonic that offered a Lumix S1H in 35mm format. The latter's sensor can reach 6K thanks to its huge cooling system, which faces demanding productions despite its 35mm format.</p> <p>Sony, on the other hand, is launching the Alpha 7S III (A7s III) in an aggressive frame with no intention of stopping. If the definition of the sensor is restricted, Sony claims several advantages in return.</p> <p>The A7S III uses the Sony VG-C4EM grip dedicated to <a title="Discover the Sony A1" href="https://www.mczdirect.com/gb/sony-a1/-sony-a1--8286.html"><strong>Sony A1 (A1)</strong></a>, <a title="Discover the Sony A7 IV" href="https://www.mczdirect.com/gb/sony-a7-iv/-sony-a7-iv-mirrorless-camera--9703.html"><strong>A7 IV (A7IV)</strong></a>, A7R IV (A7RIV) and <a title="Discover the Sony A9 II" href="https://www.mczdirect.com/gb/sony-alpha-9-ii/-sony-alpha-a9-ii-body-2-years-warranty--5760.html"><strong>A9 II (A9II)</strong></a> mirrorless cameras. The grip can accept one or two NP-FZ100 batteries and also acts as a battery charger when connected to the camera via the body's USB port.</p> <p>Noise and low-light handling should be excellent; due to the increased pixel readout speed, rolling shutter is limited.</p> <p>Also, with <strong>4K UHD resolution</strong> reaching 600 Mbps or 120 frames per second, eye and face tracking autofocus is included. Sony also has another ace up its sleeve: a 9.44 million-dot electronic viewfinder !</p> <h2><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-echantillon.jpg" alt="Photo test with the Sony A7S III" width="900" height="600" /></h2> <p> </p> <h2 class="p1"><strong>WHAT ARE THE MAIN FEATURES OF THE SONY A7S III HYBRID CAMERA?</strong></h2> <p>The <strong>Sony A7S III</strong> is a high-end mirrorless camera that offers many advanced features and capabilities in a compact, lightweight body. Among the A7S III's top features, here are the top 10:</p> <ul style="list-style-type:circle;"> <li>Beautiful 4K video at 120p in 10-bit 4:2:2 internal for unlimited creative possibilities without overheating.</li> <li>Premium image quality with native ISO 80-102,400, expandable to ISO 40-409,600, for optimal low-light performance when shooting video or stills.</li> <li>Increased dynamic range of 15+ stops, bringing out details even in high contrast scenes.</li> <li>The all-new 12.1MP full-frame back-illuminated Exmor R sensor is combined with the powerful BIONZ XR image processor for exceptional performance and speed.</li> <li>Faster, more accurate video autofocus with Hybrid AF, featuring 759 phase-detection AF points, 92% coverage and enhanced real-time eye AF.</li> <li>New XAVC-HS (H.265) and XAVC-S-I (All-I) codecs, 16-bit RAW data output, S-Log profile.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with new active mode.</li> <li>New touch menu system, variable angle display and 9.44 million dot OLED Tru Finder.</li> <li>Dual card slot compatible with high speed CFexpress Type A/ UHS-II card.</li> <li>Improved connectivity with 5GHZ wifi connection and full-size HDMI port.</li> </ul> <p>The new Sony Alpha 7S III is a lightweight camera that goes beyond expectations. The imaging strengths are supported by a few changes in the physical design, including an LCD screen with a side-aperture joint for better image quality as well as an impressive 9.44m dot OLED electronic viewfinder!</p> <p>Not only does this camera have two slots to store your files on CFexpress Type A or SD UHS II memory cards, but it also promotes heat dissipation so you can shoot continuously without worrying about slow performance due to slow storage speeds, as other models can experience before their buffer fills up completely.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-de-photo.jpg" alt="Portrait photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY A7S III MIRRORLESS CAMERA:</strong></h2> <ul> <li>Stunning 4K video at 120p in 4:2:2 10-bit for <strong>unlimited creative possibilities</strong> without overheating.</li> <li>Outstanding image quality with native ISO 80-102,400, expandable to ISO 40-409,600 for optimal low-light performance.</li> <li>The all-new Exmor R sensor, combined with the powerful BIONZ XR image processor, delivers exceptional performance and speed.</li> <li>More precise autofocus in both stills and video with 759 phase-detection AF points to capture every movement.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with a new active mode for crisp videos and photos.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-photo.jpg" alt="Food photography with the Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>12.1 MP EXMOR RS BSI CMOS SENSOR AND BIONZ XR IMAGE PROCESSOR</strong></h2> <p>Sony has introduced its latest full frame mirrorless camera, the Sony alpha 7s III. With an impressive 12MP sensor and a redesigned Exmor RS back-illuminated design for improved clarity and noise reduction at high sensitivities up to ISO 102400, this new model is sure to be another hit from one of Japan's electronics leaders!</p> <p>The Sony A7S III ( A7S3 ) is an <strong>incredible camera</strong> that will take your photography to the next level.</p> <p>Not only does it have a faster sensor than its predecessor, but with improved BIONZ XR processing power and a reduced rolling shutter of 3x or 8x faster to turn information into images - this Sony body can shoot at 10 fps continuously for 1000 uncompressed raw files.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-essai-photo.jpg" alt="Example of a photo taken with the Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>4K 120P UHD VIDEO, 10-BIT 4:2:2 INTERNAL RECORDING ON THE SONY ALPHA 7S III</strong></h2> <p>Filming in 4K UHD with frame rates up to 120p is possible and easy.</p> <p>You can also record using full 1:1 pixel playback with no binning, as well as 10-bit sampling for even more tonality on your recordings or flexibility in post-production when shooting externally via the HDMI A port in 16-bit raw HQ video quality.</p> <p>The <strong>Sony Alpha 7S3</strong> is a mirrorless camera that offers both high quality and low bit rate coding. The first codec developed for this model was XAVC SS, which uses HEVC/H.265 to retain more detail at smaller sizes while providing good performance when shooting video at bit rates up to 600 Mb/s!</p> <p>In addition, two other types have been created: One, XavcHS, is an intra-frame format capable of capturing amazing footage even on low-power devices; the other, called S-I, works best with higher capacity storage media such as SSDs or hard drives.</p> <p>Sony's new A7S III ( A7S3 ) is an incredible mirrorless camera that shoots at 120 frames per second (fps) and offers 4x slow motion video recording capabilities.</p> <p>This means you can record high-quality, slow-motion footage of your favorite moment with friends or family, then edit it in 30p at incredible speeds!</p> <p>Also, if there are gaps between moments when capturing things on the fly, such as driving through a beautiful landscape, this option gives us enough time to not miss anything by cutting what was being recorded just before something naturally happens without any interruption to the shoot, allowing for smoother cuts when putting a piece together after editing.</p> <p>The Sony 7 S III is a mirrorless camera that can record in the <strong>highest quality video format</strong>, 4K. It also has <strong>no time limit for recording</strong> and will never shut down while you're working on a long project, nor will it take note of any overheating!</p> <p>The Sony Alpha 7S3 is a reasonably priced, customizable digital <strong>camera for professionals</strong> who want to take their digital photography to the next level.</p> <p>With extensive controls for color, gamma levels as well as black level, this camera gives users the flexibility they need when it comes to capturing footage on set or in nature without compromising quality!</p> <p>S-Cinetone offers healthy skin tones with distinct colors that match those seen on professional film cameras like VENICE.</p> <p>So you can be sure your work will always look hot - even if it's being filmed by someone else's pointy object.</p> <p>The new Sony Alpha 7S III is the best camera in the Sony lineup.</p> <p>It offers a color profile that produces natural midtones and soft colors. It also has well controlled highlights so you can enjoy all that S-Log2 gives to your video signal while being able to produce high quality footage even after post production with REC709 or Log C gamma curves if needed.</p> <p>The Sony A7S III is the world's most advanced video production camera. It gives professional filmmakers and photographers the tools to produce movies that were previously impossible.</p> <p>This revolutionary Sony alpha body can record in the traditional Log Gamma (HLG) format as well as in the BT2020 color space that offers an extended dynamic range of over 15 stops to capture every detail from dark shadows to highlights without any skips or gaps, thanks to its wide 6-axis stabilization system that gives you true cinematic videography capabilities, even when you're mounting telescopes !</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-photo-echantillon.jpg" alt="Photoshoot with the Sony A7S III mirrorless camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>FAST MIRRORLESS AF SYSTEM</strong></h2> <p>The Sony Alpha 7S3 is the latest and greatest mirrorless camera from Japan's favorite brand. Featuring a fast Hyper-Z AF system, this Sony alpha body has 759 phase detection points that can focus on anything in less than 2 seconds with incredible accuracy, even if you're shooting video or stills using up to 6 EV of sensitivity.</p> <p>The Sony A7S III is a camera that can track moving subjects and has AI-based tracking, making it perfect for action photography.</p> <p>It also features real-time eye autofocus, so you don't have to worry about missing the shot when shooting portraits of humans or animals.</p> <p>The Sony Alpha A7S III is a game changer for anyone looking to take their photography to the next level.</p> <p>This full-frame mirrorless camera features an incredible sensor and the latest technologies that will allow you to focus faster and easier than ever.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-essai.jpg" alt="Photo test with the Sony alpha 7S 3" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>5-AXIS STEADYSHOT INSIDE IMAGE STABILIZATION IN SONY MIRRORLESS CAMERAS</strong></h2> <p>The Sony A7S III is an impressive camera! It has a 5.5-stage stabilization system, which allows you to take pictures without worrying about them being blurred due to shaking and to shoot handheld photos or videos using suitable lenses, such as telephoto lenses for wildlife photography.</p> <p>The Sony A7SIII ( A7S3 ) offers a variety of features that make this camera perfect for any photographer. You can use it to <strong>shoot landscapes</strong>, macros, and high-magnification events, such as concerts or wildlife photos, without worrying about stability issues, especially because you can always rely on the 5-axis, even when using third-party lenses with built-in stabilization features.</p> <p>The Sony A7S III is the latest in a line of <strong>high-quality professional cameras</strong>. It features an active IS mode that allows for even smoother footage right out of the box, with additional stabilization methods for videographers who need it most!</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-7-s-III-photo-essai.jpg" alt="Sony A7S III test foodphotography" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY BODY DESIGN AND CONNECTIVITY</strong></h2> <p>The Sony Alpha 7S III (A7SIII) is a camera with an impressive Tru-Finder QXGA OLED viewfinder with a high resolution of 9.44 million dots and 0.9x magnification for exceptionally clear, crisp eye-level viewing from anywhere in the frame, anytime!</p> <p>This viewfinder also features dedicated high-quality 120 fps settings to make it easy to render motion for both you and the captured images, thanks to its physical design.</p> <p>Its long 25mm eyepieces offer a 41° angle of view, giving it a wider perspective while providing clearer images than most traditional cameras today, without sacrificing too much detail or clarity when zooming in on particular areas of each shot, which is especially great if they're right next to each other.</p> <p>The Sony 7 S III is a camera specifically designed for videographers, with features that make it easy and comfortable to use for self-recording.</p> <p>The side-opening LCD screen allows you to work high or low without having to let go of the wheel when working on location; it also has a front-facing hinged position, perfect for vlogging or other self-recording needs!</p> <p>This touchscreen feature makes navigating settings very intuitive, so they are quickly accessible by touch, instead of fumbling around trying to figure out the menus in general terms.</p> <p>The Sony A7SIII is one of the top cameras for those who still want to use cards. It has a dual CFexpress Type A or SD memory card slot and can be configured to suit your needs in terms of files saved, so you can have plenty of storage space without worrying about running out at any time!</p> <p>Like all good things, there are also drawbacks; remember that unless both slots were designed specifically for high-speed transfers (U HS II), only standard formats will work here - so make sure that's what matters most before you buy this baby ;)</p> <p>For those who like to get creative with their video shooting, the Sony Alpha 7S3 has a more intuitive menu system and improved features. For example, it's easier for you to set up different workflows or select settings that go perfectly with the video recording mode, but also with on-board photography!</p> <p>Sony's latest A7SIII is a beautifully designed camera that will last for years of shooting. Its magnesium alloy chassis provides rigidity, durability and stability while remaining lightweight thanks to improvements in its lens mount design. It also offers more comfort with a flexible grip at any angle.</p> <p>The Sony 7 S III is weather sealed to protect it from the rigors of harsh conditions. The battery cover and terminal covers are also sealed, ensuring that your camera can withstand whatever Mother Nature throws at it!</p> <p>The Sony Alpha 7S III ( A7S3 ) is a game changer in video production. It features high capacity NP-FZ100 rechargeable lithium-ion batteries that provide up to 510 shots and 80 minutes of recording time per charge, whether you're using the viewfinder or the rear LCD screen, making this camera perfect for any type of shooting!</p> <p>The Sony 7 S III mirrorless feature a full-size HDMI port, which is ideal for connecting to external recorders.</p> <p>The Sony A7S 3 is a camera with 3.5mm external headphone and microphone ports, which allows for better control of audio recording when using compatible equipment such as wireless headsets or shotgun mics.</p> <p>The Sony A7SIII from Sony is an excellent mirrorless digital camera for those who want the best of both worlds. It can be used with a shotgun mic or an XLR input mic, and it offers clearer recording sound because it sends digital signals instead of analog.</p> <p>The Sony Alpha 7S III is a camera with built-in Wi-Fi, which allows you to connect wirelessly and share images directly from the camera. This feature also allows you to remotely control your shots, which is perfect when you want instant review.</p> <p>The Sony A7S III mirrorless camera offer three different connectivity options, including two USB Type-C ports that can be paired with an optional Ethernet wired LAN adapter for 1000BASE-T speed Internet access or remote shooting.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-essai.jpg" alt="Shooting with the new Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ON THE SONY A7S III CAMERA</strong></h2> <p>The Sony a7S III is the <strong>ultimate professional video camera</strong>. It is packed with features and its performance has been designed to meet your needs as an aspiring videographer or photographer looking for the latest technology in this field.</p> <p>The Sony A7S III is a complete camera, perfect for professional content creators. The body has been ergonomically designed with a better grip, a fully articulated LCD screen and waterproofing capabilities to provide you with high quality images or videos, no matter what type of production!</p> <p>With the addition of color profiles as well as new sensor and processor components included in this hybrid tool, there's not much else to do when you have access to these tools at your disposal, giving users total control over their final product without sacrificing anything along the way.</p> <p>The new Sony Alpha 7S III is an impressive mirrorless digital camera with a long list of upgrades.</p> <p>Users can enjoy faster data recording, better image stability and CF Express card compatibility thanks to its many renovations.</p> <p>With the Sony A7 S III, you can enjoy smoother videos and sharper images thanks to the sensor shift technology and anti-shake stabilization.</p> <p>This Sony camera also features intelligent active video cropping to bring your content into focus no matter where it is on the screen.</p> <p>The Sony A7S III is a camera designed <strong>for professional content creators</strong> looking to get the most out of their skills. It features 759 phase detection AF points with 90% coverage, Eye autofocus that can track humans or animals, and real-time video tracking, making it easier than ever to focus while shooting!</p> <p>Whether you're an enthusiast trying to capture something on film through creativity alone - or someone at the top of their game wanting nothing more than perfection in every image captured - we know this latest advancement will be a new love when used professionally.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-exemple.jpg" alt="example of photoshoot with Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>IS THE SONY ALPHA 7S III A PROFESSIONAL CAMERA?</strong></h2> <p>The Sony a7S III is a full frame mirrorless camera that was released in July 2020. The camera is aimed at professional photographers and videographers who need a high quality camera for stills and video.</p> <p>The a7S III has a 12.1-megapixel sensor and can record 4K video at up to 120 frames per second. It also has 5-axis image stabilization and an extended ISO range of 100 to 102400.</p> <p>In terms of build quality, the a7S III is made of magnesium alloy and is weather sealed to protect it from dust and moisture. The camera also has a large, high-resolution touchscreen and two SD card slots.</p> <p>Overall, the Sony a7S III is a great choice for professional photographers and videographers who need a high-quality camera and camcorder.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s3-exemple-phto.jpg" alt="Macro photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHICH BATTERY GRIP WORKS WITH THE SONY A7S III?</strong></h2> <p>The Sony VG-C4EM vertical grip is an optional accessory that can be added to the Sony A7S III camera.</p> <p>It allows for more comfortable shooting in a vertical orientation and also provides an additional battery, increasing the camera's shooting performance.</p> <p>The grip is made of durable magnesium alloy and is resistant to dust and moisture, making it ideal for use in harsh environments. It also features a built-in shutter release, AF-ON button, AE lock button and multi-selector joystick for easy operation.</p> <p>With its rugged construction and convenient controls, the Sony VG-C4EM vertical grip is an ideal choice for photographers who want to get the most out of their Sony A7S III camera.</p> <p class="p1"><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s-3-exemple-phto.jpg" alt="Photo shoot with the Sony alpha 7S III" width="900" height="600" /></p> <p class="p1"> </p> <h2 class="p1"><strong>HOW LONG CAN IT FILM?</strong></h2> <p>The Sony A7s III is a powerful and versatile digital camera that offers many features to amateur and professional photographers.</p> <p>One of the most impressive features of the A7s III is its video recording capability. With no limit on recording time, the A7s III allows users to capture high-quality video footage for an unlimited amount of time.</p> <p>This makes it an ideal camera for event photographers and videographers who need to capture long-lasting events, such as weddings or concerts.</p> <p>In addition, the A7s III's 4K video resolution ensures that users will be able to produce high-quality video that can be enjoyed on a variety of devices.</p> <p>Whether you're a professional videographer or an amateur photographer, the Sony A7s III is a great choice for anyone who wants to capture beautiful video.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s3-exemple-photo.jpg" alt="Wildlife photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WILL BE THE PERFORMANCES OF THIS DEVICE IN ASTROPHOTOGRAPHY?</strong></h2> <p>The Sony A7SIII is an excellent choice for astrophotography thanks to its exceptional low-light performance.</p> <p>With its 12.1 megapixel sensor, it is capable of capturing a large amount of detail and producing stunning images.</p> <p>However, due to its lower megapixel count, users may feel limited to smaller prints or reduced results when cropping.</p> <p>Ultimately, it all depends on how you shoot and what you want the end result to be.</p> <p>For example, if you want to make large prints or crop your photos, you might consider a camera with a higher megapixel count.</p> <p>On the other hand, if you're content with small prints or don't plan to crop your images, the Sony A7SIII will produce stunning results that you'll be proud to display.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s3-essai-photo.jpg" alt="Sony a7S III rear view" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>HOW DOES THIS CAMERA'S LOW-LIGHT PERFORMANCE COMPARE TO THE A6600 AND A7III?</strong></h2> <p>Low light photography has always been a bit of a challenge, but with the advent of new technologies, it has become easier to achieve excellent results even in very low light conditions.</p> <p>The Sony A7S III is a camera specifically designed for low light photography, and it excels in this area thanks to its large photosites and low pixel count.</p> <p>In fact, the larger pixels and lower signal-to-noise ratio allow the A7S III to capture more detail in low-light scenarios than other cameras.</p> <p>This makes it an ideal choice for photographers who want to be able to shoot in any lighting condition.</p> <p>Whether you're shooting a wedding in a dimly lit church or trying to capture the night sky, the A7S III will help you get the best results possible.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7-s-3-essai-photo.jpg" alt="Sony alpha 7S III, view of the control buttons" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>3 REASONS TO BUY THE SONY A7S III CAMERA</strong></h2> <p>The Sony Alpha 7S III is a professional mirrorless camera that offers excellent image quality, 4K video recording and fast autofocus. It's one of the most popular cameras on the market, and it's easy to see why. Here are three reasons to buy the Sony A7S III camera:</p> <p>1. Image Quality. The Sony A7S III produces stunning images, thanks to its full-frame sensor and advanced image processing.</p> <p>2. 4K video recording. The Sony A7S III can record 4K video at up to 60 frames per second for smooth, detailed footage.</p> <p>3. Fast autofocus. The Sony A7S III features advanced autofocus technology that makes it easy to track moving subjects.</p> <p>If you're looking for a high-end camera with excellent image quality, 4K video recording and fast autofocus, the Sony A7S III is a great option.</p>

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<p>After 5 years of service, the <strong>Sony Alpha 7S III (A7S III)</strong> full-frame mirrorless camera takes the place of its predecessor. It specializes in video and strives to make a name for itself in this field by offering 4K UHD at 120 fps and a novel viewfinder.</p> <p>The Alpha 7S II (A7S II) blew out its fifth candle before being replaced by the Alpha 7S III (A7S III). Anonymous sources finally got it right by announcing the renewal of Sony's dedicated video camera, after several rumors and quite a few false ones. The Alpha 7S III (A7S III) comes with features that were introduced in the <a title="Discover the Sony A7R IV" href="https://www.mczdirect.com/gb/sony-alpha-7r-iv/-sony-alpha-7r-iv-body-2-years-warranty--5293.html"><strong>A7R IV</strong></a> in 2019.</p> <p>The <strong>Sony Alpha 7S III (A7S III)</strong> improves on the original without going overboard. While Sony claims to have "changed everything" from the processor to the sensor, many elements are comparable. The 12.1-megapixel full-frame sensor is still there, as is a maximum ISO 409,600 for stills.4K UHD is now the standard recording format, and 8K is off the table.</p> <p>Sony is skipping high definition, unlike Canon, which now offers 8K with its new 24x36 hybrid, the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>EOS R5</strong></a>. In the fall of 2019, it was Panasonic that offered a Lumix S1H in 35mm format. The latter's sensor can reach 6K thanks to its huge cooling system, which faces demanding productions despite its 35mm format.</p> <p>Sony, on the other hand, is launching the Alpha 7S III (A7s III) in an aggressive frame with no intention of stopping. If the definition of the sensor is restricted, Sony claims several advantages in return.</p> <p>The A7S III uses the Sony VG-C4EM grip dedicated to <a title="Discover the Sony A1" href="https://www.mczdirect.com/gb/sony-a1/-sony-a1--8286.html"><strong>Sony A1 (A1)</strong></a>, <a title="Discover the Sony A7 IV" href="https://www.mczdirect.com/gb/sony-a7-iv/-sony-a7-iv-mirrorless-camera--9703.html"><strong>A7 IV (A7IV)</strong></a>, A7R IV (A7RIV) and <a title="Discover the Sony A9 II" href="https://www.mczdirect.com/gb/sony-alpha-9-ii/-sony-alpha-a9-ii-body-2-years-warranty--5760.html"><strong>A9 II (A9II)</strong></a> mirrorless cameras. The grip can accept one or two NP-FZ100 batteries and also acts as a battery charger when connected to the camera via the body's USB port.</p> <p>Noise and low-light handling should be excellent; due to the increased pixel readout speed, rolling shutter is limited.</p> <p>Also, with <strong>4K UHD resolution</strong> reaching 600 Mbps or 120 frames per second, eye and face tracking autofocus is included. Sony also has another ace up its sleeve: a 9.44 million-dot electronic viewfinder !</p> <h2><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-echantillon.jpg" alt="Photo test with the Sony A7S III" width="900" height="600" /></h2> <p> </p> <h2 class="p1"><strong>WHAT ARE THE MAIN FEATURES OF THE SONY A7S III HYBRID CAMERA?</strong></h2> <p>The <strong>Sony A7S III</strong> is a high-end mirrorless camera that offers many advanced features and capabilities in a compact, lightweight body. Among the A7S III's top features, here are the top 10:</p> <ul style="list-style-type:circle;"> <li>Beautiful 4K video at 120p in 10-bit 4:2:2 internal for unlimited creative possibilities without overheating.</li> <li>Premium image quality with native ISO 80-102,400, expandable to ISO 40-409,600, for optimal low-light performance when shooting video or stills.</li> <li>Increased dynamic range of 15+ stops, bringing out details even in high contrast scenes.</li> <li>The all-new 12.1MP full-frame back-illuminated Exmor R sensor is combined with the powerful BIONZ XR image processor for exceptional performance and speed.</li> <li>Faster, more accurate video autofocus with Hybrid AF, featuring 759 phase-detection AF points, 92% coverage and enhanced real-time eye AF.</li> <li>New XAVC-HS (H.265) and XAVC-S-I (All-I) codecs, 16-bit RAW data output, S-Log profile.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with new active mode.</li> <li>New touch menu system, variable angle display and 9.44 million dot OLED Tru Finder.</li> <li>Dual card slot compatible with high speed CFexpress Type A/ UHS-II card.</li> <li>Improved connectivity with 5GHZ wifi connection and full-size HDMI port.</li> </ul> <p>The new Sony Alpha 7S III is a lightweight camera that goes beyond expectations. The imaging strengths are supported by a few changes in the physical design, including an LCD screen with a side-aperture joint for better image quality as well as an impressive 9.44m dot OLED electronic viewfinder!</p> <p>Not only does this camera have two slots to store your files on CFexpress Type A or SD UHS II memory cards, but it also promotes heat dissipation so you can shoot continuously without worrying about slow performance due to slow storage speeds, as other models can experience before their buffer fills up completely.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-de-photo.jpg" alt="Portrait photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY A7S III MIRRORLESS CAMERA:</strong></h2> <ul> <li>Stunning 4K video at 120p in 4:2:2 10-bit for <strong>unlimited creative possibilities</strong> without overheating.</li> <li>Outstanding image quality with native ISO 80-102,400, expandable to ISO 40-409,600 for optimal low-light performance.</li> <li>The all-new Exmor R sensor, combined with the powerful BIONZ XR image processor, delivers exceptional performance and speed.</li> <li>More precise autofocus in both stills and video with 759 phase-detection AF points to capture every movement.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with a new active mode for crisp videos and photos.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-photo.jpg" alt="Food photography with the Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>12.1 MP EXMOR RS BSI CMOS SENSOR AND BIONZ XR IMAGE PROCESSOR</strong></h2> <p>Sony has introduced its latest full frame mirrorless camera, the Sony alpha 7s III. With an impressive 12MP sensor and a redesigned Exmor RS back-illuminated design for improved clarity and noise reduction at high sensitivities up to ISO 102400, this new model is sure to be another hit from one of Japan's electronics leaders!</p> <p>The Sony A7S III ( A7S3 ) is an <strong>incredible camera</strong> that will take your photography to the next level.</p> <p>Not only does it have a faster sensor than its predecessor, but with improved BIONZ XR processing power and a reduced rolling shutter of 3x or 8x faster to turn information into images - this Sony body can shoot at 10 fps continuously for 1000 uncompressed raw files.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-essai-photo.jpg" alt="Example of a photo taken with the Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>4K 120P UHD VIDEO, 10-BIT 4:2:2 INTERNAL RECORDING ON THE SONY ALPHA 7S III</strong></h2> <p>Filming in 4K UHD with frame rates up to 120p is possible and easy.</p> <p>You can also record using full 1:1 pixel playback with no binning, as well as 10-bit sampling for even more tonality on your recordings or flexibility in post-production when shooting externally via the HDMI A port in 16-bit raw HQ video quality.</p> <p>The <strong>Sony Alpha 7S3</strong> is a mirrorless camera that offers both high quality and low bit rate coding. The first codec developed for this model was XAVC SS, which uses HEVC/H.265 to retain more detail at smaller sizes while providing good performance when shooting video at bit rates up to 600 Mb/s!</p> <p>In addition, two other types have been created: One, XavcHS, is an intra-frame format capable of capturing amazing footage even on low-power devices; the other, called S-I, works best with higher capacity storage media such as SSDs or hard drives.</p> <p>Sony's new A7S III ( A7S3 ) is an incredible mirrorless camera that shoots at 120 frames per second (fps) and offers 4x slow motion video recording capabilities.</p> <p>This means you can record high-quality, slow-motion footage of your favorite moment with friends or family, then edit it in 30p at incredible speeds!</p> <p>Also, if there are gaps between moments when capturing things on the fly, such as driving through a beautiful landscape, this option gives us enough time to not miss anything by cutting what was being recorded just before something naturally happens without any interruption to the shoot, allowing for smoother cuts when putting a piece together after editing.</p> <p>The Sony 7 S III is a mirrorless camera that can record in the <strong>highest quality video format</strong>, 4K. It also has <strong>no time limit for recording</strong> and will never shut down while you're working on a long project, nor will it take note of any overheating!</p> <p>The Sony Alpha 7S3 is a reasonably priced, customizable digital <strong>camera for professionals</strong> who want to take their digital photography to the next level.</p> <p>With extensive controls for color, gamma levels as well as black level, this camera gives users the flexibility they need when it comes to capturing footage on set or in nature without compromising quality!</p> <p>S-Cinetone offers healthy skin tones with distinct colors that match those seen on professional film cameras like VENICE.</p> <p>So you can be sure your work will always look hot - even if it's being filmed by someone else's pointy object.</p> <p>The new Sony Alpha 7S III is the best camera in the Sony lineup.</p> <p>It offers a color profile that produces natural midtones and soft colors. It also has well controlled highlights so you can enjoy all that S-Log2 gives to your video signal while being able to produce high quality footage even after post production with REC709 or Log C gamma curves if needed.</p> <p>The Sony A7S III is the world's most advanced video production camera. It gives professional filmmakers and photographers the tools to produce movies that were previously impossible.</p> <p>This revolutionary Sony alpha body can record in the traditional Log Gamma (HLG) format as well as in the BT2020 color space that offers an extended dynamic range of over 15 stops to capture every detail from dark shadows to highlights without any skips or gaps, thanks to its wide 6-axis stabilization system that gives you true cinematic videography capabilities, even when you're mounting telescopes !</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-photo-echantillon.jpg" alt="Photoshoot with the Sony A7S III mirrorless camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>FAST MIRRORLESS AF SYSTEM</strong></h2> <p>The Sony Alpha 7S3 is the latest and greatest mirrorless camera from Japan's favorite brand. Featuring a fast Hyper-Z AF system, this Sony alpha body has 759 phase detection points that can focus on anything in less than 2 seconds with incredible accuracy, even if you're shooting video or stills using up to 6 EV of sensitivity.</p> <p>The Sony A7S III is a camera that can track moving subjects and has AI-based tracking, making it perfect for action photography.</p> <p>It also features real-time eye autofocus, so you don't have to worry about missing the shot when shooting portraits of humans or animals.</p> <p>The Sony Alpha A7S III is a game changer for anyone looking to take their photography to the next level.</p> <p>This full-frame mirrorless camera features an incredible sensor and the latest technologies that will allow you to focus faster and easier than ever.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-essai.jpg" alt="Photo test with the Sony alpha 7S 3" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>5-AXIS STEADYSHOT INSIDE IMAGE STABILIZATION IN SONY MIRRORLESS CAMERAS</strong></h2> <p>The Sony A7S III is an impressive camera! It has a 5.5-stage stabilization system, which allows you to take pictures without worrying about them being blurred due to shaking and to shoot handheld photos or videos using suitable lenses, such as telephoto lenses for wildlife photography.</p> <p>The Sony A7SIII ( A7S3 ) offers a variety of features that make this camera perfect for any photographer. You can use it to <strong>shoot landscapes</strong>, macros, and high-magnification events, such as concerts or wildlife photos, without worrying about stability issues, especially because you can always rely on the 5-axis, even when using third-party lenses with built-in stabilization features.</p> <p>The Sony A7S III is the latest in a line of <strong>high-quality professional cameras</strong>. It features an active IS mode that allows for even smoother footage right out of the box, with additional stabilization methods for videographers who need it most!</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-7-s-III-photo-essai.jpg" alt="Sony A7S III test foodphotography" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY BODY DESIGN AND CONNECTIVITY</strong></h2> <p>The Sony Alpha 7S III (A7SIII) is a camera with an impressive Tru-Finder QXGA OLED viewfinder with a high resolution of 9.44 million dots and 0.9x magnification for exceptionally clear, crisp eye-level viewing from anywhere in the frame, anytime!</p> <p>This viewfinder also features dedicated high-quality 120 fps settings to make it easy to render motion for both you and the captured images, thanks to its physical design.</p> <p>Its long 25mm eyepieces offer a 41° angle of view, giving it a wider perspective while providing clearer images than most traditional cameras today, without sacrificing too much detail or clarity when zooming in on particular areas of each shot, which is especially great if they're right next to each other.</p> <p>The Sony 7 S III is a camera specifically designed for videographers, with features that make it easy and comfortable to use for self-recording.</p> <p>The side-opening LCD screen allows you to work high or low without having to let go of the wheel when working on location; it also has a front-facing hinged position, perfect for vlogging or other self-recording needs!</p> <p>This touchscreen feature makes navigating settings very intuitive, so they are quickly accessible by touch, instead of fumbling around trying to figure out the menus in general terms.</p> <p>The Sony A7SIII is one of the top cameras for those who still want to use cards. It has a dual CFexpress Type A or SD memory card slot and can be configured to suit your needs in terms of files saved, so you can have plenty of storage space without worrying about running out at any time!</p> <p>Like all good things, there are also drawbacks; remember that unless both slots were designed specifically for high-speed transfers (U HS II), only standard formats will work here - so make sure that's what matters most before you buy this baby ;)</p> <p>For those who like to get creative with their video shooting, the Sony Alpha 7S3 has a more intuitive menu system and improved features. For example, it's easier for you to set up different workflows or select settings that go perfectly with the video recording mode, but also with on-board photography!</p> <p>Sony's latest A7SIII is a beautifully designed camera that will last for years of shooting. Its magnesium alloy chassis provides rigidity, durability and stability while remaining lightweight thanks to improvements in its lens mount design. It also offers more comfort with a flexible grip at any angle.</p> <p>The Sony 7 S III is weather sealed to protect it from the rigors of harsh conditions. The battery cover and terminal covers are also sealed, ensuring that your camera can withstand whatever Mother Nature throws at it!</p> <p>The Sony Alpha 7S III ( A7S3 ) is a game changer in video production. It features high capacity NP-FZ100 rechargeable lithium-ion batteries that provide up to 510 shots and 80 minutes of recording time per charge, whether you're using the viewfinder or the rear LCD screen, making this camera perfect for any type of shooting!</p> <p>The Sony 7 S III mirrorless feature a full-size HDMI port, which is ideal for connecting to external recorders.</p> <p>The Sony A7S 3 is a camera with 3.5mm external headphone and microphone ports, which allows for better control of audio recording when using compatible equipment such as wireless headsets or shotgun mics.</p> <p>The Sony A7SIII from Sony is an excellent mirrorless digital camera for those who want the best of both worlds. It can be used with a shotgun mic or an XLR input mic, and it offers clearer recording sound because it sends digital signals instead of analog.</p> <p>The Sony Alpha 7S III is a camera with built-in Wi-Fi, which allows you to connect wirelessly and share images directly from the camera. This feature also allows you to remotely control your shots, which is perfect when you want instant review.</p> <p>The Sony A7S III mirrorless camera offer three different connectivity options, including two USB Type-C ports that can be paired with an optional Ethernet wired LAN adapter for 1000BASE-T speed Internet access or remote shooting.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-essai.jpg" alt="Shooting with the new Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ON THE SONY A7S III CAMERA</strong></h2> <p>The Sony a7S III is the <strong>ultimate professional video camera</strong>. It is packed with features and its performance has been designed to meet your needs as an aspiring videographer or photographer looking for the latest technology in this field.</p> <p>The Sony A7S III is a complete camera, perfect for professional content creators. The body has been ergonomically designed with a better grip, a fully articulated LCD screen and waterproofing capabilities to provide you with high quality images or videos, no matter what type of production!</p> <p>With the addition of color profiles as well as new sensor and processor components included in this hybrid tool, there's not much else to do when you have access to these tools at your disposal, giving users total control over their final product without sacrificing anything along the way.</p> <p>The new Sony Alpha 7S III is an impressive mirrorless digital camera with a long list of upgrades.</p> <p>Users can enjoy faster data recording, better image stability and CF Express card compatibility thanks to its many renovations.</p> <p>With the Sony A7 S III, you can enjoy smoother videos and sharper images thanks to the sensor shift technology and anti-shake stabilization.</p> <p>This Sony camera also features intelligent active video cropping to bring your content into focus no matter where it is on the screen.</p> <p>The Sony A7S III is a camera designed <strong>for professional content creators</strong> looking to get the most out of their skills. It features 759 phase detection AF points with 90% coverage, Eye autofocus that can track humans or animals, and real-time video tracking, making it easier than ever to focus while shooting!</p> <p>Whether you're an enthusiast trying to capture something on film through creativity alone - or someone at the top of their game wanting nothing more than perfection in every image captured - we know this latest advancement will be a new love when used professionally.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-exemple.jpg" alt="example of photoshoot with Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>IS THE SONY ALPHA 7S III A PROFESSIONAL CAMERA?</strong></h2> <p>The Sony a7S III is a full frame mirrorless camera that was released in July 2020. The camera is aimed at professional photographers and videographers who need a high quality camera for stills and video.</p> <p>The a7S III has a 12.1-megapixel sensor and can record 4K video at up to 120 frames per second. It also has 5-axis image stabilization and an extended ISO range of 100 to 102400.</p> <p>In terms of build quality, the a7S III is made of magnesium alloy and is weather sealed to protect it from dust and moisture. The camera also has a large, high-resolution touchscreen and two SD card slots.</p> <p>Overall, the Sony a7S III is a great choice for professional photographers and videographers who need a high-quality camera and camcorder.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s3-exemple-phto.jpg" alt="Macro photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHICH BATTERY GRIP WORKS WITH THE SONY A7S III?</strong></h2> <p>The Sony VG-C4EM vertical grip is an optional accessory that can be added to the Sony A7S III camera.</p> <p>It allows for more comfortable shooting in a vertical orientation and also provides an additional battery, increasing the camera's shooting performance.</p> <p>The grip is made of durable magnesium alloy and is resistant to dust and moisture, making it ideal for use in harsh environments. It also features a built-in shutter release, AF-ON button, AE lock button and multi-selector joystick for easy operation.</p> <p>With its rugged construction and convenient controls, the Sony VG-C4EM vertical grip is an ideal choice for photographers who want to get the most out of their Sony A7S III camera.</p> <p class="p1"><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s-3-exemple-phto.jpg" alt="Photo shoot with the Sony alpha 7S III" width="900" height="600" /></p> <p class="p1"> </p> <h2 class="p1"><strong>HOW LONG CAN IT FILM?</strong></h2> <p>The Sony A7s III is a powerful and versatile digital camera that offers many features to amateur and professional photographers.</p> <p>One of the most impressive features of the A7s III is its video recording capability. With no limit on recording time, the A7s III allows users to capture high-quality video footage for an unlimited amount of time.</p> <p>This makes it an ideal camera for event photographers and videographers who need to capture long-lasting events, such as weddings or concerts.</p> <p>In addition, the A7s III's 4K video resolution ensures that users will be able to produce high-quality video that can be enjoyed on a variety of devices.</p> <p>Whether you're a professional videographer or an amateur photographer, the Sony A7s III is a great choice for anyone who wants to capture beautiful video.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s3-exemple-photo.jpg" alt="Wildlife photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WILL BE THE PERFORMANCES OF THIS DEVICE IN ASTROPHOTOGRAPHY?</strong></h2> <p>The Sony A7SIII is an excellent choice for astrophotography thanks to its exceptional low-light performance.</p> <p>With its 12.1 megapixel sensor, it is capable of capturing a large amount of detail and producing stunning images.</p> <p>However, due to its lower megapixel count, users may feel limited to smaller prints or reduced results when cropping.</p> <p>Ultimately, it all depends on how you shoot and what you want the end result to be.</p> <p>For example, if you want to make large prints or crop your photos, you might consider a camera with a higher megapixel count.</p> <p>On the other hand, if you're content with small prints or don't plan to crop your images, the Sony A7SIII will produce stunning results that you'll be proud to display.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s3-essai-photo.jpg" alt="Sony a7S III rear view" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>HOW DOES THIS CAMERA'S LOW-LIGHT PERFORMANCE COMPARE TO THE A6600 AND A7III?</strong></h2> <p>Low light photography has always been a bit of a challenge, but with the advent of new technologies, it has become easier to achieve excellent results even in very low light conditions.</p> <p>The Sony A7S III is a camera specifically designed for low light photography, and it excels in this area thanks to its large photosites and low pixel count.</p> <p>In fact, the larger pixels and lower signal-to-noise ratio allow the A7S III to capture more detail in low-light scenarios than other cameras.</p> <p>This makes it an ideal choice for photographers who want to be able to shoot in any lighting condition.</p> <p>Whether you're shooting a wedding in a dimly lit church or trying to capture the night sky, the A7S III will help you get the best results possible.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7-s-3-essai-photo.jpg" alt="Sony alpha 7S III, view of the control buttons" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>3 REASONS TO BUY THE SONY A7S III CAMERA</strong></h2> <p>The Sony Alpha 7S III is a professional mirrorless camera that offers excellent image quality, 4K video recording and fast autofocus. It's one of the most popular cameras on the market, and it's easy to see why. Here are three reasons to buy the Sony A7S III camera:</p> <p>1. Image Quality. The Sony A7S III produces stunning images, thanks to its full-frame sensor and advanced image processing.</p> <p>2. 4K video recording. The Sony A7S III can record 4K video at up to 60 frames per second for smooth, detailed footage.</p> <p>3. Fast autofocus. The Sony A7S III features advanced autofocus technology that makes it easy to track moving subjects.</p> <p>If you're looking for a high-end camera with excellent image quality, 4K video recording and fast autofocus, the Sony A7S III is a great option.</p>

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<p>After 5 years of service, the <strong>Sony Alpha 7S III (A7S III)</strong> full-frame mirrorless camera takes the place of its predecessor. It specializes in video and strives to make a name for itself in this field by offering 4K UHD at 120 fps and a novel viewfinder.</p> <p>The Alpha 7S II (A7S II) blew out its fifth candle before being replaced by the Alpha 7S III (A7S III). Anonymous sources finally got it right by announcing the renewal of Sony's dedicated video camera, after several rumors and quite a few false ones. The Alpha 7S III (A7S III) comes with features that were introduced in the <a title="Discover the Sony A7R IV" href="https://www.mczdirect.com/gb/sony-alpha-7r-iv/-sony-alpha-7r-iv-body-2-years-warranty--5293.html"><strong>A7R IV</strong></a> in 2019.</p> <p>The <strong>Sony Alpha 7S III (A7S III)</strong> improves on the original without going overboard. While Sony claims to have "changed everything" from the processor to the sensor, many elements are comparable. The 12.1-megapixel full-frame sensor is still there, as is a maximum ISO 409,600 for stills.4K UHD is now the standard recording format, and 8K is off the table.</p> <p>Sony is skipping high definition, unlike Canon, which now offers 8K with its new 24x36 hybrid, the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>EOS R5</strong></a>. In the fall of 2019, it was Panasonic that offered a Lumix S1H in 35mm format. The latter's sensor can reach 6K thanks to its huge cooling system, which faces demanding productions despite its 35mm format.</p> <p>Sony, on the other hand, is launching the Alpha 7S III (A7s III) in an aggressive frame with no intention of stopping. If the definition of the sensor is restricted, Sony claims several advantages in return.</p> <p>The A7S III uses the Sony VG-C4EM grip dedicated to <a title="Discover the Sony A1" href="https://www.mczdirect.com/gb/sony-a1/-sony-a1--8286.html"><strong>Sony A1 (A1)</strong></a>, <a title="Discover the Sony A7 IV" href="https://www.mczdirect.com/gb/sony-a7-iv/-sony-a7-iv-mirrorless-camera--9703.html"><strong>A7 IV (A7IV)</strong></a>, A7R IV (A7RIV) and <a title="Discover the Sony A9 II" href="https://www.mczdirect.com/gb/sony-alpha-9-ii/-sony-alpha-a9-ii-body-2-years-warranty--5760.html"><strong>A9 II (A9II)</strong></a> mirrorless cameras. The grip can accept one or two NP-FZ100 batteries and also acts as a battery charger when connected to the camera via the body's USB port.</p> <p>Noise and low-light handling should be excellent; due to the increased pixel readout speed, rolling shutter is limited.</p> <p>Also, with <strong>4K UHD resolution</strong> reaching 600 Mbps or 120 frames per second, eye and face tracking autofocus is included. Sony also has another ace up its sleeve: a 9.44 million-dot electronic viewfinder !</p> <h2><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-echantillon.jpg" alt="Photo test with the Sony A7S III" width="900" height="600" /></h2> <p> </p> <h2 class="p1"><strong>WHAT ARE THE MAIN FEATURES OF THE SONY A7S III HYBRID CAMERA?</strong></h2> <p>The <strong>Sony A7S III</strong> is a high-end mirrorless camera that offers many advanced features and capabilities in a compact, lightweight body. Among the A7S III's top features, here are the top 10:</p> <ul style="list-style-type:circle;"> <li>Beautiful 4K video at 120p in 10-bit 4:2:2 internal for unlimited creative possibilities without overheating.</li> <li>Premium image quality with native ISO 80-102,400, expandable to ISO 40-409,600, for optimal low-light performance when shooting video or stills.</li> <li>Increased dynamic range of 15+ stops, bringing out details even in high contrast scenes.</li> <li>The all-new 12.1MP full-frame back-illuminated Exmor R sensor is combined with the powerful BIONZ XR image processor for exceptional performance and speed.</li> <li>Faster, more accurate video autofocus with Hybrid AF, featuring 759 phase-detection AF points, 92% coverage and enhanced real-time eye AF.</li> <li>New XAVC-HS (H.265) and XAVC-S-I (All-I) codecs, 16-bit RAW data output, S-Log profile.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with new active mode.</li> <li>New touch menu system, variable angle display and 9.44 million dot OLED Tru Finder.</li> <li>Dual card slot compatible with high speed CFexpress Type A/ UHS-II card.</li> <li>Improved connectivity with 5GHZ wifi connection and full-size HDMI port.</li> </ul> <p>The new Sony Alpha 7S III is a lightweight camera that goes beyond expectations. The imaging strengths are supported by a few changes in the physical design, including an LCD screen with a side-aperture joint for better image quality as well as an impressive 9.44m dot OLED electronic viewfinder!</p> <p>Not only does this camera have two slots to store your files on CFexpress Type A or SD UHS II memory cards, but it also promotes heat dissipation so you can shoot continuously without worrying about slow performance due to slow storage speeds, as other models can experience before their buffer fills up completely.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-de-photo.jpg" alt="Portrait photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY A7S III MIRRORLESS CAMERA:</strong></h2> <ul> <li>Stunning 4K video at 120p in 4:2:2 10-bit for <strong>unlimited creative possibilities</strong> without overheating.</li> <li>Outstanding image quality with native ISO 80-102,400, expandable to ISO 40-409,600 for optimal low-light performance.</li> <li>The all-new Exmor R sensor, combined with the powerful BIONZ XR image processor, delivers exceptional performance and speed.</li> <li>More precise autofocus in both stills and video with 759 phase-detection AF points to capture every movement.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with a new active mode for crisp videos and photos.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-photo.jpg" alt="Food photography with the Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>12.1 MP EXMOR RS BSI CMOS SENSOR AND BIONZ XR IMAGE PROCESSOR</strong></h2> <p>Sony has introduced its latest full frame mirrorless camera, the Sony alpha 7s III. With an impressive 12MP sensor and a redesigned Exmor RS back-illuminated design for improved clarity and noise reduction at high sensitivities up to ISO 102400, this new model is sure to be another hit from one of Japan's electronics leaders!</p> <p>The Sony A7S III ( A7S3 ) is an <strong>incredible camera</strong> that will take your photography to the next level.</p> <p>Not only does it have a faster sensor than its predecessor, but with improved BIONZ XR processing power and a reduced rolling shutter of 3x or 8x faster to turn information into images - this Sony body can shoot at 10 fps continuously for 1000 uncompressed raw files.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-essai-photo.jpg" alt="Example of a photo taken with the Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>4K 120P UHD VIDEO, 10-BIT 4:2:2 INTERNAL RECORDING ON THE SONY ALPHA 7S III</strong></h2> <p>Filming in 4K UHD with frame rates up to 120p is possible and easy.</p> <p>You can also record using full 1:1 pixel playback with no binning, as well as 10-bit sampling for even more tonality on your recordings or flexibility in post-production when shooting externally via the HDMI A port in 16-bit raw HQ video quality.</p> <p>The <strong>Sony Alpha 7S3</strong> is a mirrorless camera that offers both high quality and low bit rate coding. The first codec developed for this model was XAVC SS, which uses HEVC/H.265 to retain more detail at smaller sizes while providing good performance when shooting video at bit rates up to 600 Mb/s!</p> <p>In addition, two other types have been created: One, XavcHS, is an intra-frame format capable of capturing amazing footage even on low-power devices; the other, called S-I, works best with higher capacity storage media such as SSDs or hard drives.</p> <p>Sony's new A7S III ( A7S3 ) is an incredible mirrorless camera that shoots at 120 frames per second (fps) and offers 4x slow motion video recording capabilities.</p> <p>This means you can record high-quality, slow-motion footage of your favorite moment with friends or family, then edit it in 30p at incredible speeds!</p> <p>Also, if there are gaps between moments when capturing things on the fly, such as driving through a beautiful landscape, this option gives us enough time to not miss anything by cutting what was being recorded just before something naturally happens without any interruption to the shoot, allowing for smoother cuts when putting a piece together after editing.</p> <p>The Sony 7 S III is a mirrorless camera that can record in the <strong>highest quality video format</strong>, 4K. It also has <strong>no time limit for recording</strong> and will never shut down while you're working on a long project, nor will it take note of any overheating!</p> <p>The Sony Alpha 7S3 is a reasonably priced, customizable digital <strong>camera for professionals</strong> who want to take their digital photography to the next level.</p> <p>With extensive controls for color, gamma levels as well as black level, this camera gives users the flexibility they need when it comes to capturing footage on set or in nature without compromising quality!</p> <p>S-Cinetone offers healthy skin tones with distinct colors that match those seen on professional film cameras like VENICE.</p> <p>So you can be sure your work will always look hot - even if it's being filmed by someone else's pointy object.</p> <p>The new Sony Alpha 7S III is the best camera in the Sony lineup.</p> <p>It offers a color profile that produces natural midtones and soft colors. It also has well controlled highlights so you can enjoy all that S-Log2 gives to your video signal while being able to produce high quality footage even after post production with REC709 or Log C gamma curves if needed.</p> <p>The Sony A7S III is the world's most advanced video production camera. It gives professional filmmakers and photographers the tools to produce movies that were previously impossible.</p> <p>This revolutionary Sony alpha body can record in the traditional Log Gamma (HLG) format as well as in the BT2020 color space that offers an extended dynamic range of over 15 stops to capture every detail from dark shadows to highlights without any skips or gaps, thanks to its wide 6-axis stabilization system that gives you true cinematic videography capabilities, even when you're mounting telescopes !</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-photo-echantillon.jpg" alt="Photoshoot with the Sony A7S III mirrorless camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>FAST MIRRORLESS AF SYSTEM</strong></h2> <p>The Sony Alpha 7S3 is the latest and greatest mirrorless camera from Japan's favorite brand. Featuring a fast Hyper-Z AF system, this Sony alpha body has 759 phase detection points that can focus on anything in less than 2 seconds with incredible accuracy, even if you're shooting video or stills using up to 6 EV of sensitivity.</p> <p>The Sony A7S III is a camera that can track moving subjects and has AI-based tracking, making it perfect for action photography.</p> <p>It also features real-time eye autofocus, so you don't have to worry about missing the shot when shooting portraits of humans or animals.</p> <p>The Sony Alpha A7S III is a game changer for anyone looking to take their photography to the next level.</p> <p>This full-frame mirrorless camera features an incredible sensor and the latest technologies that will allow you to focus faster and easier than ever.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-essai.jpg" alt="Photo test with the Sony alpha 7S 3" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>5-AXIS STEADYSHOT INSIDE IMAGE STABILIZATION IN SONY MIRRORLESS CAMERAS</strong></h2> <p>The Sony A7S III is an impressive camera! It has a 5.5-stage stabilization system, which allows you to take pictures without worrying about them being blurred due to shaking and to shoot handheld photos or videos using suitable lenses, such as telephoto lenses for wildlife photography.</p> <p>The Sony A7SIII ( A7S3 ) offers a variety of features that make this camera perfect for any photographer. You can use it to <strong>shoot landscapes</strong>, macros, and high-magnification events, such as concerts or wildlife photos, without worrying about stability issues, especially because you can always rely on the 5-axis, even when using third-party lenses with built-in stabilization features.</p> <p>The Sony A7S III is the latest in a line of <strong>high-quality professional cameras</strong>. It features an active IS mode that allows for even smoother footage right out of the box, with additional stabilization methods for videographers who need it most!</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-7-s-III-photo-essai.jpg" alt="Sony A7S III test foodphotography" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY BODY DESIGN AND CONNECTIVITY</strong></h2> <p>The Sony Alpha 7S III (A7SIII) is a camera with an impressive Tru-Finder QXGA OLED viewfinder with a high resolution of 9.44 million dots and 0.9x magnification for exceptionally clear, crisp eye-level viewing from anywhere in the frame, anytime!</p> <p>This viewfinder also features dedicated high-quality 120 fps settings to make it easy to render motion for both you and the captured images, thanks to its physical design.</p> <p>Its long 25mm eyepieces offer a 41° angle of view, giving it a wider perspective while providing clearer images than most traditional cameras today, without sacrificing too much detail or clarity when zooming in on particular areas of each shot, which is especially great if they're right next to each other.</p> <p>The Sony 7 S III is a camera specifically designed for videographers, with features that make it easy and comfortable to use for self-recording.</p> <p>The side-opening LCD screen allows you to work high or low without having to let go of the wheel when working on location; it also has a front-facing hinged position, perfect for vlogging or other self-recording needs!</p> <p>This touchscreen feature makes navigating settings very intuitive, so they are quickly accessible by touch, instead of fumbling around trying to figure out the menus in general terms.</p> <p>The Sony A7SIII is one of the top cameras for those who still want to use cards. It has a dual CFexpress Type A or SD memory card slot and can be configured to suit your needs in terms of files saved, so you can have plenty of storage space without worrying about running out at any time!</p> <p>Like all good things, there are also drawbacks; remember that unless both slots were designed specifically for high-speed transfers (U HS II), only standard formats will work here - so make sure that's what matters most before you buy this baby ;)</p> <p>For those who like to get creative with their video shooting, the Sony Alpha 7S3 has a more intuitive menu system and improved features. For example, it's easier for you to set up different workflows or select settings that go perfectly with the video recording mode, but also with on-board photography!</p> <p>Sony's latest A7SIII is a beautifully designed camera that will last for years of shooting. Its magnesium alloy chassis provides rigidity, durability and stability while remaining lightweight thanks to improvements in its lens mount design. It also offers more comfort with a flexible grip at any angle.</p> <p>The Sony 7 S III is weather sealed to protect it from the rigors of harsh conditions. The battery cover and terminal covers are also sealed, ensuring that your camera can withstand whatever Mother Nature throws at it!</p> <p>The Sony Alpha 7S III ( A7S3 ) is a game changer in video production. It features high capacity NP-FZ100 rechargeable lithium-ion batteries that provide up to 510 shots and 80 minutes of recording time per charge, whether you're using the viewfinder or the rear LCD screen, making this camera perfect for any type of shooting!</p> <p>The Sony 7 S III mirrorless feature a full-size HDMI port, which is ideal for connecting to external recorders.</p> <p>The Sony A7S 3 is a camera with 3.5mm external headphone and microphone ports, which allows for better control of audio recording when using compatible equipment such as wireless headsets or shotgun mics.</p> <p>The Sony A7SIII from Sony is an excellent mirrorless digital camera for those who want the best of both worlds. It can be used with a shotgun mic or an XLR input mic, and it offers clearer recording sound because it sends digital signals instead of analog.</p> <p>The Sony Alpha 7S III is a camera with built-in Wi-Fi, which allows you to connect wirelessly and share images directly from the camera. This feature also allows you to remotely control your shots, which is perfect when you want instant review.</p> <p>The Sony A7S III mirrorless camera offer three different connectivity options, including two USB Type-C ports that can be paired with an optional Ethernet wired LAN adapter for 1000BASE-T speed Internet access or remote shooting.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-essai.jpg" alt="Shooting with the new Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ON THE SONY A7S III CAMERA</strong></h2> <p>The Sony a7S III is the <strong>ultimate professional video camera</strong>. It is packed with features and its performance has been designed to meet your needs as an aspiring videographer or photographer looking for the latest technology in this field.</p> <p>The Sony A7S III is a complete camera, perfect for professional content creators. The body has been ergonomically designed with a better grip, a fully articulated LCD screen and waterproofing capabilities to provide you with high quality images or videos, no matter what type of production!</p> <p>With the addition of color profiles as well as new sensor and processor components included in this hybrid tool, there's not much else to do when you have access to these tools at your disposal, giving users total control over their final product without sacrificing anything along the way.</p> <p>The new Sony Alpha 7S III is an impressive mirrorless digital camera with a long list of upgrades.</p> <p>Users can enjoy faster data recording, better image stability and CF Express card compatibility thanks to its many renovations.</p> <p>With the Sony A7 S III, you can enjoy smoother videos and sharper images thanks to the sensor shift technology and anti-shake stabilization.</p> <p>This Sony camera also features intelligent active video cropping to bring your content into focus no matter where it is on the screen.</p> <p>The Sony A7S III is a camera designed <strong>for professional content creators</strong> looking to get the most out of their skills. It features 759 phase detection AF points with 90% coverage, Eye autofocus that can track humans or animals, and real-time video tracking, making it easier than ever to focus while shooting!</p> <p>Whether you're an enthusiast trying to capture something on film through creativity alone - or someone at the top of their game wanting nothing more than perfection in every image captured - we know this latest advancement will be a new love when used professionally.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-exemple.jpg" alt="example of photoshoot with Sony A7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>IS THE SONY ALPHA 7S III A PROFESSIONAL CAMERA?</strong></h2> <p>The Sony a7S III is a full frame mirrorless camera that was released in July 2020. The camera is aimed at professional photographers and videographers who need a high quality camera for stills and video.</p> <p>The a7S III has a 12.1-megapixel sensor and can record 4K video at up to 120 frames per second. It also has 5-axis image stabilization and an extended ISO range of 100 to 102400.</p> <p>In terms of build quality, the a7S III is made of magnesium alloy and is weather sealed to protect it from dust and moisture. The camera also has a large, high-resolution touchscreen and two SD card slots.</p> <p>Overall, the Sony a7S III is a great choice for professional photographers and videographers who need a high-quality camera and camcorder.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s3-exemple-phto.jpg" alt="Macro photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHICH BATTERY GRIP WORKS WITH THE SONY A7S III?</strong></h2> <p>The Sony VG-C4EM vertical grip is an optional accessory that can be added to the Sony A7S III camera.</p> <p>It allows for more comfortable shooting in a vertical orientation and also provides an additional battery, increasing the camera's shooting performance.</p> <p>The grip is made of durable magnesium alloy and is resistant to dust and moisture, making it ideal for use in harsh environments. It also features a built-in shutter release, AF-ON button, AE lock button and multi-selector joystick for easy operation.</p> <p>With its rugged construction and convenient controls, the Sony VG-C4EM vertical grip is an ideal choice for photographers who want to get the most out of their Sony A7S III camera.</p> <p class="p1"><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s-3-exemple-phto.jpg" alt="Photo shoot with the Sony alpha 7S III" width="900" height="600" /></p> <p class="p1"> </p> <h2 class="p1"><strong>HOW LONG CAN IT FILM?</strong></h2> <p>The Sony A7s III is a powerful and versatile digital camera that offers many features to amateur and professional photographers.</p> <p>One of the most impressive features of the A7s III is its video recording capability. With no limit on recording time, the A7s III allows users to capture high-quality video footage for an unlimited amount of time.</p> <p>This makes it an ideal camera for event photographers and videographers who need to capture long-lasting events, such as weddings or concerts.</p> <p>In addition, the A7s III's 4K video resolution ensures that users will be able to produce high-quality video that can be enjoyed on a variety of devices.</p> <p>Whether you're a professional videographer or an amateur photographer, the Sony A7s III is a great choice for anyone who wants to capture beautiful video.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s3-exemple-photo.jpg" alt="Wildlife photography with the Sony alpha 7S III" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WILL BE THE PERFORMANCES OF THIS DEVICE IN ASTROPHOTOGRAPHY?</strong></h2> <p>The Sony A7SIII is an excellent choice for astrophotography thanks to its exceptional low-light performance.</p> <p>With its 12.1 megapixel sensor, it is capable of capturing a large amount of detail and producing stunning images.</p> <p>However, due to its lower megapixel count, users may feel limited to smaller prints or reduced results when cropping.</p> <p>Ultimately, it all depends on how you shoot and what you want the end result to be.</p> <p>For example, if you want to make large prints or crop your photos, you might consider a camera with a higher megapixel count.</p> <p>On the other hand, if you're content with small prints or don't plan to crop your images, the Sony A7SIII will produce stunning results that you'll be proud to display.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s3-essai-photo.jpg" alt="Sony a7S III rear view" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>HOW DOES THIS CAMERA'S LOW-LIGHT PERFORMANCE COMPARE TO THE A6600 AND A7III?</strong></h2> <p>Low light photography has always been a bit of a challenge, but with the advent of new technologies, it has become easier to achieve excellent results even in very low light conditions.</p> <p>The Sony A7S III is a camera specifically designed for low light photography, and it excels in this area thanks to its large photosites and low pixel count.</p> <p>In fact, the larger pixels and lower signal-to-noise ratio allow the A7S III to capture more detail in low-light scenarios than other cameras.</p> <p>This makes it an ideal choice for photographers who want to be able to shoot in any lighting condition.</p> <p>Whether you're shooting a wedding in a dimly lit church or trying to capture the night sky, the A7S III will help you get the best results possible.</p> <p><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7-s-3-essai-photo.jpg" alt="Sony alpha 7S III, view of the control buttons" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>3 REASONS TO BUY THE SONY A7S III CAMERA</strong></h2> <p>The Sony Alpha 7S III is a professional mirrorless camera that offers excellent image quality, 4K video recording and fast autofocus. It's one of the most popular cameras on the market, and it's easy to see why. Here are three reasons to buy the Sony A7S III camera:</p> <p>1. Image Quality. The Sony A7S III produces stunning images, thanks to its full-frame sensor and advanced image processing.</p> <p>2. 4K video recording. The Sony A7S III can record 4K video at up to 60 frames per second for smooth, detailed footage.</p> <p>3. Fast autofocus. The Sony A7S III features advanced autofocus technology that makes it easy to track moving subjects.</p> <p>If you're looking for a high-end camera with excellent image quality, 4K video recording and fast autofocus, the Sony A7S III is a great option.</p>

SONYA7SIIIFE1635GMSD1282BAT

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Description coming soon

SONYA7CBODYBLACKSD642BAT

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Description coming soon

SONYA7CBODYSILVERSD64

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<p>Sony's goal with the Alpha 1 (A1) is to eliminate any possibility for its rivals to excel, and it delivers a superlative mirrorless 35mm camera.</p> <p>Two Bionz XR processors are combined with a new 50.1 megapixel Exmor RS CMOS sensor. Therefore, the other features are not hindered</p> <p>On the other hand, the Sony Alpha 1 (A1) camera is blazing fast, capable of shooting up to 30 frames per second in its maximum burst mode and with exposure metering and autofocus on every frame!</p> <p>An 8K video mode that makes the camera the second to offer such a level of definition, after the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>Canon EOS R5</strong></a>.</p> <p>So, who is this behemoth intended for? If the Alpha 1 (A1) datasheet is to be believed, the 24x36 mirrorless camera is aimed at sports photographers who use digital SLRs like the Canon 1DX Mark III or the Nikon D6.</p> <p>Sony has struggled to break into this extremely conservative niche with the previous <a title="Discover the Sony A9 II" href="https://www.mczdirect.com/gb/sony-alpha-9-ii/-sony-alpha-a9-ii-body-2-years-warranty--5760.html"><strong>Alpha 9 II (A9 II)</strong></a>. The Sony Alpha 1 (A1) camera combines the speed of the A9 II with a resolution that could be comparable to the <a title="Discover the Sony A7R IV" href="https://www.mczdirect.com/gb/sony-alpha-7r-iv/-sony-alpha-7r-iv-body-2-years-warranty--5293.html"><strong>Alpha 7R IVa (A7R IVa)</strong></a>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A1/photo-exemple-avec-Sony-A1.jpg" alt="Example of a photo with the Sony A1" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A1 CAMERA FEATURES</strong></h2> <ul> <li>New 50.1 megapixel full frame Exmor RS stacked CMOS sensor</li> <li>Blackout-free continuous shooting at up to 30 fps</li> <li>Twice the AF speed of the Alpha 9 II, even during continuous shooting at 30 fps</li> <li>XAVC HS 8K / 30p 10-bit 4:2:0 video recording with 8.6K oversampling for extraordinary detail and resolution.</li> <li>High-speed 4K / 120p 10-bit 4:2:2 video recording (10% crop)</li> <li>Large, bright Quad-XGA OLED electronic viewfinder with 0.64 to 9.44 million dots (approx.) with 240 fps refresh rate</li> <li>Quiet, vibration-free electronic shutter with the world's first anti-flicker shooting for both the mechanical and electronic shutter</li> <li>Flash sync up to 1/400 sec in mechanical and first electronic flash 1/200 sec<br />15+ stops dynamic range for stills and video</li> <li>5-axis in-camera optical image stabilization with a 5.5-stop advantage</li> <li>Range of new image file types, including HEIF and compressed raw</li> <li>Built-in 2x antenna for professional workflows supporting the industry's fastest built-in Wi-Fi, SuperSpeed USB 10Gbps, Ethernet 1000BASE-T, etc.</li> </ul> <p>Sony has created a mirrorless camera that offers the ultimate combination of speed, resolution and premium image quality.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A1/photo-exemple-prise-avec-Sony-A1.jpg" alt="hangar plane picture taken with the Sony A1" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>MORE DETAILS ON THE SONY A1</strong></h2> <p>Sony's new high-end camera is designed for professionals who want to make their mark in photography or video production. It comes with everything you need, including 4K UHD recording capabilities!</p> <p>The Sony Alpha 1 is a camera capable of shooting 50.1 megapixels continuously at 30 frames per second, with the chip performing up to 120 AF/AE calculations per second and featuring an electronic viewfinder that can be refreshed at 240 frames per second so you don't miss any action while shooting. These Sony A1 cameras are ideal for sports photography. </p> <p>Sony has finally released its long awaited Alpha series video camera, the A1. For videographers and 8K fans, this is a dream come true, as it offers 30fps 10 bit 4:2:0 footage in 8K resolution (which can be downscaled) AND 120p/60 fps, which means you'll have more options for post-processing your film!</p> <p>Sony not only offers S-Cinetone color correction, but also recording features. Whether it's video or stills, anything is possible with the Sony Alpha 1 camera.</p> <p>The Sony A1 professional camera was designed to meet the needs of professionals in various industries, including journalists and sports photographers. With faster workflows that include 3x wireless ftp transfer speed as well as other improvements, it can be used for high-end photos from anywhere on the planet!</p> <p>The Sony Alpha 1 is a very powerful digital camera capable of capturing moments that might otherwise be lost due to its exceptional speed.</p> <p>It offers any photographer the ability to shoot fast moving objects without sacrificing resolution and depth of shot thanks to the fast sensor readout, large buffer capacity (up to 165 full frame compressed RAW images or 180 JPEGs), the ability to maintain focus while shooting multiple images at 30 frames per second thanks to the electronic shutter function - even in burst mode!</p> <p>The Sony A1 camera is the world's fastest and most accurate professional mirrorless camera. With up to 120 AF/AE per second, it can track moving subjects with great accuracy while making exposure adjustments that are constantly tracked in real time - even if you're shooting something like sports or wildlife where there can be sudden changes from bright areas to darker environments!</p> <p>The Sony alpha a1 camera also offers an unprecedented level of control for photographers who want their equipment to be tailored specifically to their needs.</p> <p>Automatic features such as Shutter Speed Priority Mode help save battery power when shooting live by presetting appropriate values based on shutter speed.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A1/Sony-A1-exemple-de-photo.jpg" alt="Sports photography with the Sony Alpha 1" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>ELECTRONIC VIEWFINDER WITH THE WORLD'S FIRST 240 FRAMES PER SECOND REFRESH RATE</strong></h2> <p>The new Sony Alpha 1 viewfinder is designed to make shooting with the company's latest line of cameras as smooth and simple as possible. The screen doesn't turn off when you're shooting, which means your shots will still look great even if they were captured at 240 frames per second!</p> <p>The A1 is a high-end Sony camera with one of the highest resolutions in its class. With 9.44 million dots, this camera will satisfy any photographer looking for sharp, detailed images - perfect if you're looking for professional or landscape photos.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A1/Sony-A1-photo-exemple.jpg" alt="Portrait photography with the Sony A1" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>HIGHLY ADVANCED AF SYSTEM</strong></h2> <p>The Sony A1 camera is designed to capture the largest possible area, even when moving subjects are near the edges of the frame. It features 759 phase detection points in a high-density focal plane that covers approximately 92% of the imaging area. This means users will get sharp images no matter where they are on their subject's face.</p> <p>The BIONZ XR brings even more benefits as Sony's highly acclaimed Real-Time Eye Tracking AF improves detection performance by 30% over the previous system, ensuring accurate and reliable autofocus even when subjects look away - human or animal faces can be accurately tracked in this way. You won't be able to do without eye tracking.</p> <p>A new high-level subject recognition function has also been employed for birds, allowing photographers to use faster shutter speeds without having to search through menus, while sudden movement takeoffs will no longer cause stuttering either.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A1/Sony-A1-photo-exemple-qualite.jpg" alt="Portrait photography with the new Sony Alpha 1" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY'S FIRST TRULY SILENT, VIBRATION-FREE ELECTRONIC SHUTTER</strong></h2> <p>The latest Sony Alpha 1 camera is designed for those who want high quality photos and videos without any hassle.</p> <p>The sensor in this sleek, high-resolution camera allows for fast playback speeds, reducing rolling shutter by up to 1/2 when shooting still images, while being quiet, with no mechanical noise or vibration like before - never done so perfectly!</p> <p>Sony offers its latest innovation in electronic shutter technology, which allows you to shoot at incredible speeds with flicker-free light sources such as fluorescent lights (or even ambient lights!).</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A1/Sony-A1-photo.jpg" alt="Wildlife photography taken with the Sony A1" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>1/400 SYNCHRO FLASH WITH MECHANICAL SHUTTER</strong></h2> <p>The Sony Alpha 1 camera is a game changer for fast-paced photography enthusiasts. Not only does it have an incredibly fast 1/400th of a second sync speed, but its mechanical shutter now offers flash users the best reproduction in the world.</p> <p>This means you'll never miss a well-lit moment again when shooting sports or action scenes, as it will allow your shots to be perfectly lit without any motion blur - that's called perfect timing.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A1/Sony-A1-photo-qualite.jpg" alt="Extreme sports photography with the Sony A1 camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WIDE DYNAMIC RANGE</strong></h2> <p>The Sony A1 camera is a great choice for <strong>anyone who wants to take high quality photos</strong>. It offers a dynamic range of 15 stops, ISO sensitivity from 100 to 32,000 or expandable to 50 Hz + 102,400 for still images, all at a great price!</p> <p>Sony has announced a new feature for its high-end cameras. The Pixel Shift multi-shot mode allows photographers to capture still images with 16 different pixel resolutions, all in one shot!</p> <p>This means you'll be able to create billboards or huge architectural photos that would take hours if shot by hand, but only take minutes with this amazing technology - and there's no limit to how many times it can process data, so your workflow is smooth too.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A1/Sony-Alpha-1-exemple-photo.jpg" alt="The Sony A1 is ideal for portrait photography" width="900" height="600" /></p> <h2 class="p1"><strong>PRO VIDEO RECORDING</strong></h2> <p>The Sony Alpha 1 camera is the first of its kind to offer 8K resolution and 30 frames per second, with an oversampling rate that delivers true 4k quality. With this high-end feature set for video capture and gradient color reproduction, you'll be able to produce content on your own terms, no matter the shape or size.</p> <p>The Sony A1 is a high-resolution camera capable of 5x slow-motion video at up to 120fps in 10-bit 4:2:2 (cropping), making it ideal for capturing the fastest moments.</p> <p>The Sony Alpha 1 camera features S-Cinetone technology, which produces natural color and skin tones, as well as a dynamic range of over 15 stops with logarithmic gamma curve capture for greater flexibility when adapting footage from cameras like VENICE or Sony FX9.</p> <p>Its unique heat dissipation structure will prevent your equipment from overheating and allow you to record 8K/30p video continuously for 30 minutes! So it's perfect for any type or length of task.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A1/Sony-Alpha-1-image-echantillon.jpg" alt="The Sony A1 is ideal for portrait photography" width="900" height="600" /></p> <h2 class="p1"><strong>EXCELLENT MANUAL STABILIZATION</strong></h2> <p>The Sony A1 camera offers exceptional image quality and stabilization features for any shooting situation. Able to compensate for up to 5 EV of shutter speed with its built-in sensors, this high-tech device will help you maintain a perfect shot no matter how far away your subject is from where they're shooting!</p> <p>Not only does it have an active mode that uses machine learning software algorithms, but it also performs well when paired with desktop applications like Catalyst Browse (for navigation) catalyst prepare (for preparation).</p> <p>The Sony Alpha 1 camera offers videographers maximum post-production flexibility with 16-bit RAW output to an external recorder via HDMI and the addition of a digital audio interface for clear recordings from compatible microphones.</p> <p>The Sony A1 is a revolutionary new camera that requires no batteries or cables to operate. It records pure audio directly through the connection, so you can get professional quality video even on the go!</p> <p><strong><img src="https://www.mczdirect.com/img/cms/Sony%20A1/Sony-Alpha-1-exemple-photographie.jpg" alt="Photo test with the Sony Alpha 1" width="900" height="600" /></strong></p> <p> </p> <h2 class="p1"><strong>ENHANCED BUSINESS WORKFLOWS AND 5G CONNECTIVITY</strong></h2> <p>The Sony alpha a1 camera is a fast, reliable pro mirrorless camera for photojournalists and videographers. It incorporates features that allow photographers to transfer their images as quickly as possible, with file sizes that are large enough without sacrificing quality - perfect if you're working with deadlines!</p> <p>This high-resolution hybrid camera also features dual wireless connectivity so speed is not an issue when uploading your photos online.</p> <p>- Fast - Built-in Wifi allows for faster data transmission speeds than the previous model, which can offer crucial benefits for content delivery.</p> <p>- 5G band, with 2x MIMO support, allowing three times the normal FTP download rate, while supporting all Wi Fi standards up to 802 11 ac.</p> <p>The Sony Alpha 1 camera is a high-end photography tool with many advanced features.</p> <p>For starters, it has built-in 1000BASET LAN for fast data transfers and remote shooting capabilities that can handle large image files without slowing down the system!</p> <p>You'll also love using that USB Type-C connector, because not only does it allow for smooth handling of all your photos, but it also lets you access them anytime from anywhere on the planet, as long as an Internet connection is available (or close enough).</p> <p>Another highlight of our favorite equipment? FTPS support, which means we don't have to worry about the bandwidth constraints usually associated with SSL/TLS encryption methods.</p> <p>The Sony A1 is an exciting camera with a lot of features.</p> <p>Not only does it have lightweight datasets, but it also allows you to shoot both JPEG and HEIF files, which will save space on your memory card!</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A1/Sony-Alpha-1-photo-echantillon.jpg" alt="Photo test with the Sony Alpha 1" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>DOUBLE SLOT FOR MEMORY CARDS</strong></h2> <p>The Sony Alpha 1 is a <strong>high-end camera</strong> that can take photos and videos. It has two media slots, which allow you to use SD cards up to UHS II standards as well as CFexpress Type A with significantly faster read/write speeds than older types of card readers!</p> <p>You'll also be able to write video to both types of cards simultaneously, making it ideal if your job requires taking a lot of shots.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A1/Sony-Alpha-1-photo-exemple.jpg" alt="photo session with the Sony A1 pro camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>PROFESSIONAL SUSTAINABILITY</strong></h2> <p>The Sony A1 is a <strong>high quality mirrorless camera</strong> that is packed with features to help you take better pictures. Made of magnesium alloy, this durable body will last a long time with its improved dust collection system and shutter closure feature when the camera is turned off - all to protect the image sensor!</p> <p>The Sony alpha 1 camera is the <strong>ideal choice for professionals</strong> who need to remain productive in harsh outdoor environments. The housing has been upgraded with waterproof seals, giving you peace of mind when working outdoors or near water!</p> <p>With its high reliability mechanical shutter offering 500,000 cycles per frame, this stylish camera will not disappoint photographers looking for their next project.</p> <p>The Sony "A" series cameras offer features that make them ideal for many types of photographers around the world.</p> <p>The Sony Alpha 1 is a mirrorless camera that offers many features and benefits. It has an HDMI Type A connector and an ultra-fast USB 3 2 Type C port that supports higher power from external sources. This means you can record for long periods of time without draining the internal battery too much.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A1/Sony-Alpha-1-prise-photo-exemple.jpg" alt="Sony A1 photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY ALPHA 1</strong></h2> <ul> <li>The A1 is the pinnacle of Sony's professional imaging technology, combining the ultimate in stills and video.</li> <li>The world's first high-speed, fog-free shooting at up to 30 frames per second, with a viewfinder refresh rate of 240 frames per second.</li> <li>First Sony camera to offer 8K 30p 10-bit 4:2:0 video as well as 4K 120p / 60p 10-bit 4:2:2 slow motion.</li> <li>New 50.1 megapixel full frame Exmor RS stacked CMOS image sensor<br />15+ stop dynamic range for photos and videos for deep tonal gradation</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A1/Sony-Alpha-1-photo.jpg" alt="Sony A1 landscape photography test" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ABOUT THE SONY A1</strong></h2> <p>The Alpha 1 is the <strong>most powerful mirrorless camera Sony</strong> has ever produced by far. It is aimed at both professionals and experienced amateurs, thanks to its comprehensive list of features.</p> <p>The Sony Alpha 1 is an innovative camera that boasts the fastest continuous shooting at up to 30 frames per second, thanks to its large and bright 0.64 type 9.44 million dot Quad XGA OLED electronic viewfinder, despite the new Exmor RS stacked full frame CMOS image sensor that records 50 mpbs of data, which is no small feat!</p> <p>The speed managed by the BIONZ XR image processing engine, also responsible for the AF technology upgrades, makes this camera a piece of equipment you don't want to miss out on if the contents of your camera bag need updating.</p> <p>The Sony A1 camera is a fantastic addition to any photographer's arsenal. Not only does it have 759 phase detection points that cover about 92% of the image area, but this model also has face and eye tracking technology! And the best part? It can detect birds, which means you'll never miss your beautiful feathered subjects again (even if they look away from their surroundings).</p> <p>The Sony Alpha 1 camera is the first of its kind to <strong>capture 8K footage</strong> in 10-bit 4:2:0. This means that filmmakers can now produce a higher quality product without sacrificing speed or resolution!</p> <p>It also has slow motion options to capture fast moving subjects, such as sports games played at high speeds with 120 frames per second playback capabilities, all in a powerful body that won't overheat while doing so.</p> <p>The new Sony A1 camera is a major advance in high-speed connectivity and offers several world-first features. Professional users will find it hard to resist being among those who get access to this state-of-the-art camera before anyone else, which could open up all sorts of opportunities for them to succeed in their work. <img src="https://www.mczdirect.com/img/cms/Sony%20A1/Sony-Alpha-1-prise-photo.jpg" alt="example of photo taken with the Sony Alpha 1" width="900" height="600" /></p> <p> </p> <h2><strong>IS THE SONY A1 CAMERA WEATHERPROOF?</strong></h2> <p>The Sony a1 is an impressive professional camera considering its specifications and build quality.</p> <p>Sony has improved the waterproofing of the a1 over the other a7 and a9 series cameras. The camera is resistant to dust and moisture.</p> <p>The device is well built and designed for pro use, and it should be able to withstand heavy use in demanding conditions.</p> <p>Overall, the Sony a1 is an <strong>excellent camera</strong> that should be able to meet the needs of most professional photographers and especially sports photography.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A1/Sony-A1-photographie-essai.jpg" alt="Example of a photo with the Sony A1 hybrid camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THOSE BATTERIES UTILISE THE SONY A1 ?</strong></h2> <p>The official battery for the Sony a1 camera is the Sony NP-FZ100 rechargeable lithium-ion battery (2280mAh).</p> <p>You will have received one with your Sony camera (if you bought it new).</p> <p>This battery has been specifically designed for use with the a1, and offers a power of 2280mAh.</p> <p>It can be recharged using the included AC adapter, or via USB when connected to a computer.</p> <p>The A1's battery life varies depending on shooting conditions and other factors, but the NP-FZ100 battery allows up to 650 shots per charge.</p> <p>For extended shooting, it is recommended that you carry a spare battery. The NP-FZ100 can also be used with the Sony a7R III and a7 III cameras.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A1/Sony-Alpha-1-photographie-essai.jpg" alt="extreme sport photography with Sony Alpha 1" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>DOES THE SONY ALPHA 1 CAMERA TAKE RAW VIDEO?</strong></h2> <p>The A1 is a powerful Sony camera capable of recording 4K video from oversampled 5.8K video. This results in full pixel readout with no pixel binning, providing excellent image quality.</p> <p>8K video recording is internal, but the A1 can also stream 16-bit raw video to an external recorder via HDMI. This allows for maximum flexibility in post-production.</p> <p>The A1 is an excellent choice for anyone looking for a high quality video camera.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A1/Sony-A1-photographie-essai-photo.jpg" alt="Street photography test with the Sony A1" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT ARE THE PHOTO LENSES USED ON THE SONY A1 MIRRORLESS CAMERAS?</strong></h2> <p>The Sony camera offers many features to help you take great pictures.</p> <p>One of the most important aspects of a camera is the lens, and the Sony A1 offers a wide selection of Sony FE lenses.</p> <p>For example, if you want to take close-up photos, you'll use a macro lens.</p> <p>If you want to take pictures of distant objects, you'll use a telephoto lens. And if you want to take wide-angle photos, you'll use a Sony FE wide-angle lens.</p> <p>Each of these lenses has its own strengths and weaknesses, so it's important to choose the right Sony FE lens for the situation. The Sony A1 offers a wide variety of lenses to help you take great pictures in any situation.</p>

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<p>The Alpha 7 III (A7 III) is being replaced by the Alpha 7 IV (A7 IV) after more than 3 years of outstanding and trustworthy performance. Among the changes, the sensor has been upgraded, while several photo and video capabilities have been improved.</p> <p>Photographers have been waiting for this camera (photo video) for a long time, and it is finally here. The Sony Alpha 7 IV (A7 IV) is the long-awaited sequel to the popular Sony Alpha 7 III and features an updated spec sheet.</p> <p>On the program: a dual Bionz XR processor, a new 33 megapixel sensor, a revamped autofocus module with artificial intelligence, and a strengthened video component with 4:2:2 10-bit internal recording</p> <p>The competition is readying its weapons in the opposite corner, where the Alpha 7 IV (A7 IV) and the opposition are battling it out.</p> <p>The <a title="Discover the Canon EOS R6" href="https://www.mczdirect.com/gb/canon-eos-r6/-canon-eos-r6-body-2-years-warranty--6396.html"><strong>EOS R6</strong></a> is an example at Canon, while Nikon has introduced the <a title="Discover the Nikon Z6 II" href="https://www.mczdirect.com/gb/nikon-z-6ii/-nikon-z6-ii-body--8281.html"><strong>Z6 II</strong></a> and the Z6 first. Panasonic's Lumix S1 and Lumix S5 are also strong prospects.</p> <p>It is difficult to find a direct equivalent of the Alpha 7 IV (A7 IV) among small APS-C or micro 4/3 sensors.</p> <p>However, we can mention the Fujifilm XT4, the Olympus OMD EM1 Mark III or the Lumix GH6 as alternatives.</p> <p>The Sony a7 IV digital camera sets the standard for modern <strong>full frame cameras</strong>.</p> <p>Its superb 33MP still image quality, 4K 60p video capture, improved ergonomics and lightning-fast sharing features make it <strong>ideal for today's photographers and filmmakers</strong>.</p> <p>With a focus on versatility and performance, the Sony a7 IV is sure to impress anyone who picks it up.</p> <p>Sony has once again raised the bar for what a full-frame camera can be, and the Sony a7 IV is sure to be a hit with professionals and enthusiasts alike.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a-7-iv-photo-exemple.jpg" alt="Photo test with the Sony A7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>INTRODUCING THE SONY A7 IV: A NEW STANDARD IN FULL-FRAME CAMERAS</strong></h2> <p>Sony has just announced the latest addition to its Sony a7 line of full-frame cameras, the Sony a7 IV.</p> <p>The Sony a7 4 is a major evolution of its predecessor, the Sony a7 III, and sets a new standard for full frame cameras.</p> <p>The Sony alpha7 IV is packed with features that serious photographers will love, including a new 33-megapixel sensor, in-body 5-axis stabilization, 4K video recording, and more.</p> <p>With its fast autofocus system and powerful image processing capabilities, the Sony a7 IV is sure to appeal to professional photographers and enthusiasts alike.</p> <p>Sony has once again raised the bar for what a full-frame camera can be.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a7-iv-photo-exemple.jpg" alt="sony a7iv photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: VERSATILE AND POWERFUL</strong></h2> <p>The Sony a7 4 is a versatile and <strong>powerful full-frame camera</strong> that will appeal to a wide range of photographers.</p> <p>With its new 33 megapixel sensor, built-in 5-axis stabilization, 4K video recording and fast autofocus system, the Sony a7 IV is capable of capturing stunning photos and videos.</p> <p>Whether you're a professional photographer or an enthusiastic amateur, the Sony alpha7 IV is sure to impress.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a-7-4-photo-exemple.jpg" alt="example of photo taken with the Sony alpha 7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: A STEP FORWARD FROM THE SONY A7 III</strong></h2> <p>Sony's a7 IV is the latest revision of its popular a7 mirrorless camera line.</p> <p>The a7 4 features several improvements over its predecessor, the a7 III, including a new sensor design, an updated autofocus system and 4K video recording.</p> <p>Perhaps the most significant change is the new sensor design, which Sony says improves image quality and low-light performance.</p> <p>The updated autofocus system includes eye tracking for stills and video, as well as improved subject tracking.4K video recording is now available at up to 60 frames per second, with full-frame oversampling for better image quality.</p> <p>Sony has also included HLG (hybrid log gamma) support for HDR video playback on compatible TVs.</p> <p>Overall, the Sony a7 IV is a minor but significant upgrade over the previous model and should appeal to anyone looking for a <strong>high-quality mirrorless camera</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-alpha-7-4-photo-exemple.jpg" alt="Sony A7 IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: PERFECT FOR PROFESSIONAL PHOTOGRAPHERS</strong></h2> <p>The Sony A7 IV is a high-end camera that is <strong>perfect for professional photographers</strong>.</p> <p>It has a full-frame sensor, which makes it ideal for capturing detailed images. The camera also has 4K video recording capabilities, making it perfect for filmmakers.</p> <p>In addition, the Sony Alpha7 IV features a 5-axis image stabilization system, which helps reduce blur and shake when shooting video or taking photos.</p> <p>The Sony A7 4 is a great camera for anyone who wants <strong>to take stunning photos</strong> or videos.</p> <p>It's well worth the price and will take your photography to the next level.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-alpha-7-4-photo-exemple.jpg" alt="Sony a7iv photography example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: AN EXCELLENT CHOICE FOR ENTHUSIASTS</strong></h2> <p>The Sony a7 IV is an excellent choice for photography enthusiasts.</p> <p>It is a full-frame camera with 33 megapixel resolution and Sony's latest generation BIONZ X image processor.</p> <p>The camera also features 5-axis in-camera stabilization, which is ideal for low-light photography and video shooting.</p> <p>Overall, the Sony a 7 IV is a great choice for enthusiasts who want a high-quality camera that can <strong>capture beautiful images and videos</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a-7-4-photo-exemple.jpg" alt="Sony alpha 7 IV photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV AGAINST THE COMPETITION</strong></h2> <p>Sony has included a few new features that distinguish the a7 IV from its predecessors, such as a variable angle LCD and a built-in intervalometer. But how does the a7 IV stack up against the competition?</p> <p>On paper, the a7 IV looks like a strong contender in the full-frame mirrorless camera market.</p> <p>However, it remains to be seen how it will perform in real world conditions. Sony's autofocus system is impressive, but it will have to contend with Canon's Dual Pixel CMOS AF and Nikon's Z6/Z7 mirrorless AF systems.</p> <p>The a7 4's 4K video capabilities are also impressive, but it will have to compete with the likes of the Panasonic GH6 and Sony a9 II if it is to be considered a top-tier video camera.</p> <p>And while the a7 IV's price is relatively high, it's still significantly cheaper than the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>Canon EOS R5</strong></a> and <a title="Discover the Nikon Z9" href="https://www.mczdirect.com/gb/nikon-z9/-nikon-z9-mirrorless-camera--9699.html"><strong>Nikon Z9</strong></a>.</p> <p>Only time will tell how the Sony alpha 7 4 will fare against its competitors, but there's no doubt that it's a <strong>powerful and versatile camera</strong> that has a lot to offer photographers and filmmakers.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7-4-photo-exemple.jpg" alt="Sony A7IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHY THE SONY A7 IV IS THE BEST FULL FRAME CAMERA ON THE MARKET?</strong></h2> <p>The Sony a7 IV is the <strong>best full-frame camera</strong> on the market for a number of reasons.</p> <p>First, it has an incredible autofocus system that can track subjects with ease.</p> <p>Second, it has 4K video capabilities, allowing you to capture stunning footage.</p> <p>Third, its low-light performance is superb, thanks to its large sensor and fast aperture lenses.</p> <p>Finally, it's extremely lightweight and portable, making it <strong>ideal for travel and street photography</strong>.</p> <p>In summary, the Sony alpha 7 4 is the best full-frame camera on the market thanks to its autofocus system, 4K video capabilities, low-light performance and portability.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7-iv-photo-exemple.jpg" alt="photo test Sony Alpha 7 4" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>10 REASONS TO LOVE THE SONY ALPHA 7 IV</strong></h2> <ol> <li>The A7IV delivers stunning photo and video quality.</li> <li>With 33 megapixels of resolution, the A7IV captures images with amazing precision.</li> <li>It's perfect for capturing fast-paced action with its excellent shooting speed.</li> <li>The A7IV's autofocus system is simply outstanding, ensuring that your photos are always sharp and in focus.</li> <li>The A7IV is a full-frame camera, which means it can use the entire image sensor area to produce high-quality images.</li> <li>It has a 5-axis image stabilization system, which helps reduce camera shake and blur.</li> <li>This camera has an impressive maximum recording capacity of 4K Ultra HD.</li> <li>The camera is compatible with a wide range of lenses, giving you plenty of options to choose from.</li> <li>This mirrorless camera is relatively light and compact for a full-frame camera, making it easy to carry with you.</li> <li>The Sony A7 4 is simply the best full-frame camera on the market, and it's sure to satisfy even the most demanding photographers.</li> </ol> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7iv-photo-exemple.jpg" alt="Sony A 7 IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY A7 IV</strong></h2> <ul> <li>Redesigned full-frame mirrorless camera with the latest Sony technology and a new body.</li> <li>Now includes a variable angle LCD, improved viewfinder, multi-digital interface shoe and advanced connectivity.</li> <li>Improved speed with real-time eye AF for humans, animals and birds, and uninterrupted shooting at 10 frames per second.</li> <li>Up to 4K/60p in Super35, 7K full frame 4K/30p upsampling and 10bit 4:2:2 with All-Intra H.265.</li> <li>Updated IBIS for up to 5.5 stops compensation and new AF assist with focus breathing compensation.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a7iv-photo-exemple.jpg" alt="Hybrid Sony a7 IV photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7 IV SENSOR AND PROCESSOR</strong></h2> <h3>33MP Exmor R BSI CMOS sensor</h3> <p>This new Sony Alpha 7 4 mirrorless camera produces high-quality images with a backlit design that's ideal for low-light conditions and excellent color rendition, as well as capturing crisp detail in all your photos.</p> <p>The Exmor R sensor offers a better dynamic range than most other sensors on the market today - it can often exceed 15 stops!</p> <p>This means you'll never have to worry about blown highlights or crushed shadows when shooting outdoors at night thanks to its ability to take advantage of dawn to dusk without any loss of image quality due to poor lighting conditions.</p> <p>It also allows you to store raw files at 10 bits per channel. You won't have to worry about anything happening while shooting; just save a JPG file instead.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a-7-iv-photo-exemple.jpg" alt="Sony a7 IV mirrorless camera example" width="900" height="600" /></p> <p> </p> <h3>BIONZ XR Processor</h3> <p>The new flagship-class BIONZ XR engine enables high-speed image processing for fast continuous shooting, 4K video recording and advanced AF tracking performance.</p> <p>The fast response time also helps reduce rolling shutter distortion with moving subjects so they look sharp in your photos or videos.</p> <p>The Sony A7 4 is a <strong>high-end camera</strong> that offers fast shooting speeds of up to 10 frames per second with mechanical or electronic shutters and AF/AE enabled.</p> <p>The buffer also allows for 828 consecutive uncompressed photos in raw and JPEG format with CFexpress Type A cards.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a-7iv-photo-exemple.jpg" alt="sony a7 IV mirrorless test" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7 IV VIDEO RECORDING</strong></h2> <h3>4K 60p 10-bit video recording</h3> <p>With the Sony Alpha 7 4, you can <strong>shoot in 4K UHD</strong> at 30 fps and still get high quality images.</p> <p>The sensor has an impressive number of pixels for this resolution, more than any other camera in the world!</p> <p>It also offers 10 bits per channel, which means your colors will never be dull or washed out; they'll be rich in detail, even when viewed up close.</p> <p>The new Sony A7IV is a camera to be reckoned with.</p> <p>Not only does it record in 4K, but its Super 35 sensor and upsampled capture area also offer UHD output at up to 60p 10-bit.</p> <p>The Sony A 7 IV is a mirrorless camera that <strong>can record for an unlimited amount of time</strong>, with no limit to the length of videos.</p> <p>It has improved heat dissipation structures, so you can shoot in 4K 60p 10 bit and still be pretty cool!</p> <p>The Sony Alpha 7 IV is a <strong>game changer in the world of professional video</strong>.</p> <p>The camera offers two different codecs to fit your workflow: XAVC, which uses HEVC/H.265 encoding for even higher quality and better motion analysis with lower bit rates of up to 600Mb per second; as well as XAVC S-I, an intra-frame format that offers consistent performance at lower resolutions like UHD 4K or 2160p120fps - whatever you need.</p> <p> </p> <h3>S-Cinetone, S-Log3, and other color and gamma controls</h3> <p>The Sony A7 IV is capable of delivering natural midtones and highlights that are well controlled. This color profile gives you healthy skin tones and soft colors.</p> <p>This excellent camera for amateurs and professionals supports Hybrids Log-Gamma, which allows you to <strong>produce HDR content</strong> directly from the camera with its wide color gamut capabilities.</p> <p>With S-Log3, you have the ability to shoot in 15+ stops of dynamic range with increased control over shadow and midtone calibration.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-alpha-7-4-photo-exemple.jpg" alt="Sony a7 IV photo quality" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7 IV: FAST MIRORLESS AF SYSTEM</strong></h2> <h3>Autofocus based on artificial intelligence</h3> <p>The Sony Alpha 7 IV camera is a great option for anyone looking to <strong>take their photography to the next level.</strong></p> <p>With its fast mirrorless AF system and -4 EV sensitivity range, you'll never have trouble getting the perfect shot, even if the scene is dimly lit!</p> <p>This fantastic piece of equipment can do wonders for video recording and still images, so be sure to get yours today before it sells out.</p> <p> </p> <h3>Real-time eye tracking and AF</h3> <p>The Sony A7 IV's AF system is fast, accurate and locks onto subjects. Whether it's face tracking or sharpness in video or stills, it will give you a good picture.</p> <p>The Sony Alpha 7 IV is a <strong>high-precision camera</strong> that can track subjects accurately in real time.</p> <p>The artificial intelligence system recognizes patterns and colors for increased accuracy, as well as tracking speed from afar with its significantly reduced distance requirements of 25 meters or less!</p> <p>The latest addition to Sony's Alpha series is true to its reputation as a game changer.</p> <p>The A7 IV was designed from the ground up with speed, stability and accuracy in mind. It will meet all your needs as an artist or professional photographer working on production projects where you need to be consistent on a wide variety of subjects at different distances.</p> <p> </p> <h3>AF during video recording and additional focus modes</h3> <p>The Sony A7 IV is <strong>ideal for capturing video of all types</strong>, including eye-catching shots that will make your subject stand out.</p> <p>With support for real-time autofocus while recording and powerful features like Face Detection, which tracks the eyes of a moving human or animal, this camera can't be beat!</p> <p>The Sony A7IV offers many options for focusing while recording.</p> <p>You can choose from seven-step AF transition speeds and five-step subject shift sensitivity settings that will let the camera do the heavy lifting while giving your fingers more control over exactly where they're pointed, which is especially useful if a person needs to have both eyes open or if distances vary considerably from close to far.</p> <p>The Sony Alpha 7 4 has a very interesting new feature, Focus Map. It's like peaking with a color overlay that shows you where something is in front of or behind your focus point depending on the aperture setting you choose.</p> <p>The Sony A7 4 is a camera that was <strong>designed for professionals</strong>. It has an AF Assist feature that allows you to easily switch between automatic or autofocus mode and manual focus control, if necessary, to adjust your shots when working on a set with multiple subjects at the same time - a quick way to shift selective attention between these different elements without having too much trouble yourself.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-alpha-7-iv-photo-exemple.jpg" alt="Sony a7 IV mirrorless camera photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7IV BODY DESIGN, CONNECTIVITY AND STREAMING</strong></h2> <h3>Viewfinder and LCD screen</h3> <p>The Sony A7 IV is an <strong>excellent camera</strong> that can shoot in standard 60 fps and 120 fps formats for smooth motion rendering.</p> <p>The Tru-Finder viewfinder has a higher resolution than its predecessor, allowing you to see things more clearly with 1/3 point per pixel accuracy on the screen.</p> <p>The Sony Alpha7 IV is perfect for vloggers, Instagram star influencers and other selfie needs thanks to its articulating screen that can be used either in a front-facing orientation or tilted up at high angles while shooting vertically on uneven surfaces.</p> <p>This LCD screen also makes it easy to work with touch capabilities as well as intuitive controls making navigating settings quick and easy.</p> <p> </p> <h3>Ports and Interface</h3> <p>The Sony A7 IV is a powerful camera that offers full-size HDMI ports for more reliable connections when working with external recorders.</p> <p>The Sony Alpha7 IV features a USB 3.2 Gen 2 Type-C port, which offers faster data transfer speeds than microUSB and can be used to charge the camera from your computer or power it via accessories while connected.</p> <p>Sony's latest camera, the A7IV, features a 3.5mm headphone port and an external microphone jack for better audio control.</p> <p>The new Sony A7 IV camera has a hot shoe that supports the optional ECM-B1M Shotgun Microphone or XLR-K3M adapter kit, which allows you to get clear audio recording by sending digital microphone signals to your camera.</p> <p>This mirrorless camera features a USB Type-C port that can be paired with three optional accessories. It offers TX 1000BASE connectivity, wireless remote shooting and FTP transfer, all of which are great for getting your work done in style.</p> <p> </p> <h3>5-axis SteadyShot INSIDE image stabilization</h3> <p>The Sony A7 IV is an amazing camera, especially for those who like to shoot video or stills and are looking to upgrade their gear.</p> <p>Not only does it feature the 5-axis SteadyShot INSIDE image stabilization system that helps eliminate any blur caused by shaking when taking photos.</p> <p>The latest Sony A7IV offers versatility for different types and styles of photography.</p> <p>Whether it's macro photography, high-magnification shots or wide-angle shots, the camera compensates for pitch (tilt) and yaw adjustments so your images are perfectly straight.</p> <p>It also has roll compensation, which is also useful for moving subjects.</p> <p>The new Sony A7 IV is the ultimate video camera, with more features than ever! For example, there are three different stabilization modes that can be used to remove any unwanted shaking.</p> <p>In addition, it comes with Sony's Active IS mode, which allows for even smoother footage straight out of the camera, without any further processing.</p> <p> </p> <h3>Advanced external flash control</h3> <p>The Sony A7 IV is an excellent camera for photographers who want to use flash to shoot fast-moving subjects.</p> <p>This is possible, thanks to the more advanced P-TTL (Programmed Trigger Lock) metering system and an updated flash control unit that reduces shutter lag between shots, as well as the use of AWB information from your settings to capture natural color tones without overexposing or underexposing light sources such as lights/burns, etc.</p> <p>This allows you to shoot faster because they are easy on both eyes when working at night.</p> <p> </p> <h3>Wireless Connectivity and Streaming</h3> <p>The all-new Sony A7 4 is a very powerful camera. This high-tech wonder is packed with all the features you need for your next photo shoot and more, including built-in Wi-Fi that allows for wireless or wired shooting without any hassle!</p> <p>The connectivity also allows you to control the camera remotely, which means you'll never again have an excuse for not taking the perfect shots when they're out of range like before.</p> <p>The Sony Alpha7 IV is a camera that can be controlled with your phone through Bluetooth. This means you'll never have a problem connecting it again.</p> <p>The Sony A7 IV is the perfect camera for people who want to improve their photography skills. It offers amazing features that will ensure you never lose your precious memories again, like Visual Story which automatically publishes photos and videos to online storage platforms so they are always accessible, no matter what!</p> <p>The new Sony A7 IV camera isn't just for taking pictures. If you have a compatible computer or mobile device, this stylish little camera can stream live video directly from the lens to your screen.</p> <p>This mirrorless camera is also a high-resolution camera that offers 4K 15p, FHD 60p/30fps and HD 30 fps shooting options. It also features the internal Creative Look feature with natural skin tones for attractive photo quality right out of the box!</p> <p>The Sony A7 4 is a high-end camera that supports UVC and AC for better image quality while streaming.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-alpha-7-IV-photo-exemple.jpg" alt="Sony A7IV photo test" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7 IV FEATURES</strong></h2> <ul> <li>New 33-megapixel full-frame back-illuminated Exmor R CMOS sensor</li> <li>Latest generation Bionz XR image processing engine</li> <li>Improved low-light performance and noise management with native ISO 100-51,200 (expandable to 204,800 for stills and 102,400)</li> <li>Improved 5.5-stop, 5-axis in-camera image stabilization system</li> <li>10 fps continuous shooting with AF/AE Tracking, now up to f/22</li> <li>Uninterrupted shooting with over 828 JPEG + RAW images</li> <li>Two card slots with 1x CFexpress Type A and SD UHS II</li> <li>759 AF points (94% coverage) with 30% improvement in AF-S speed</li> <li>Real-time eye-tracking AF for human/pet/bird</li> <li>Fully articulated 1.03 million-dot variable angle LCD touchscreen and new touch menu</li> <li>New dial with stills/film/rallies and fast motion</li> <li>Improved 3.69 million dot OLED viewfinder</li> <li>Improved grip</li> <li>Improved connectivity with multi-interface (MI) digital hot shoe, USB Type-C, 1000Base-T</li> <li>Ethernet, 5GHz WiFi and HDMI Type-A.</li> <li>Remote control and focus with the Imaging Edge application</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-hybride-sony-alpha-7-4-photo-exemple.jpg" alt="example of shooting with Sony A7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ON THE SONY ALPHA 7 IV</strong></h2> <p>The Sony A 7 IV camera is an upgrade to the previous model, and not just in name.</p> <p>The sensor has been updated with higher resolution and improved image quality, while also including handy video features never before seen on this type of camera, such as fast AF speeds or tracking modes for when you need them most!</p> <p>The new design offers significant changes that make it even easier to use than before - ideal if all those glorious pixels are what matter most to your workflow.</p> <p>The Sony Alpha 7 IV camera has been launched and it offers true mirrorless capabilities with 33 megapixels, fast high-buffered burst rates as well as 4K/60p video. Live streaming is now possible without any delay thanks to faster data transfer speeds.</p> <p>The Sony A7 IV is a camera that lets you capture the perfect image, no matter what type of content it will be used for. Whether you are a beginner or a professional, this camera has an abundance of features and capabilities that make the creative possibilities endless.</p> <p>The new Sony A7 IV camera is packed with features, but it also has a new design that will make you want to own one even more. </p>

SOA7IVX3

5/ 5

<p>The Alpha 7 III (A7 III) is being replaced by the Alpha 7 IV (A7 IV) after more than 3 years of outstanding and trustworthy performance. Among the changes, the sensor has been upgraded, while several photo and video capabilities have been improved.</p> <p>Photographers have been waiting for this camera (photo video) for a long time, and it is finally here. The Sony Alpha 7 IV (A7 IV) is the long-awaited sequel to the popular Sony Alpha 7 III and features an updated spec sheet.</p> <p>On the program: a dual Bionz XR processor, a new 33 megapixel sensor, a revamped autofocus module with artificial intelligence, and a strengthened video component with 4:2:2 10-bit internal recording</p> <p>The competition is readying its weapons in the opposite corner, where the Alpha 7 IV (A7 IV) and the opposition are battling it out.</p> <p>The <a title="Discover the Canon EOS R6" href="https://www.mczdirect.com/gb/canon-eos-r6/-canon-eos-r6-body-2-years-warranty--6396.html"><strong>EOS R6</strong></a> is an example at Canon, while Nikon has introduced the <a title="Discover the Nikon Z6 II" href="https://www.mczdirect.com/gb/nikon-z-6ii/-nikon-z6-ii-body--8281.html"><strong>Z6 II</strong></a> and the Z6 first. Panasonic's Lumix S1 and Lumix S5 are also strong prospects.</p> <p>It is difficult to find a direct equivalent of the Alpha 7 IV (A7 IV) among small APS-C or micro 4/3 sensors.</p> <p>However, we can mention the Fujifilm XT4, the Olympus OMD EM1 Mark III or the Lumix GH6 as alternatives.</p> <p>The Sony a7 IV digital camera sets the standard for modern <strong>full frame cameras</strong>.</p> <p>Its superb 33MP still image quality, 4K 60p video capture, improved ergonomics and lightning-fast sharing features make it <strong>ideal for today's photographers and filmmakers</strong>.</p> <p>With a focus on versatility and performance, the Sony a7 IV is sure to impress anyone who picks it up.</p> <p>Sony has once again raised the bar for what a full-frame camera can be, and the Sony a7 IV is sure to be a hit with professionals and enthusiasts alike.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a-7-iv-photo-exemple.jpg" alt="Photo test with the Sony A7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>INTRODUCING THE SONY A7 IV: A NEW STANDARD IN FULL-FRAME CAMERAS</strong></h2> <p>Sony has just announced the latest addition to its Sony a7 line of full-frame cameras, the Sony a7 IV.</p> <p>The Sony a7 4 is a major evolution of its predecessor, the Sony a7 III, and sets a new standard for full frame cameras.</p> <p>The Sony alpha7 IV is packed with features that serious photographers will love, including a new 33-megapixel sensor, in-body 5-axis stabilization, 4K video recording, and more.</p> <p>With its fast autofocus system and powerful image processing capabilities, the Sony a7 IV is sure to appeal to professional photographers and enthusiasts alike.</p> <p>Sony has once again raised the bar for what a full-frame camera can be.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a7-iv-photo-exemple.jpg" alt="sony a7iv photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: VERSATILE AND POWERFUL</strong></h2> <p>The Sony a7 4 is a versatile and <strong>powerful full-frame camera</strong> that will appeal to a wide range of photographers.</p> <p>With its new 33 megapixel sensor, built-in 5-axis stabilization, 4K video recording and fast autofocus system, the Sony a7 IV is capable of capturing stunning photos and videos.</p> <p>Whether you're a professional photographer or an enthusiastic amateur, the Sony alpha7 IV is sure to impress.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a-7-4-photo-exemple.jpg" alt="example of photo taken with the Sony alpha 7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: A STEP FORWARD FROM THE SONY A7 III</strong></h2> <p>Sony's a7 IV is the latest revision of its popular a7 mirrorless camera line.</p> <p>The a7 4 features several improvements over its predecessor, the a7 III, including a new sensor design, an updated autofocus system and 4K video recording.</p> <p>Perhaps the most significant change is the new sensor design, which Sony says improves image quality and low-light performance.</p> <p>The updated autofocus system includes eye tracking for stills and video, as well as improved subject tracking.4K video recording is now available at up to 60 frames per second, with full-frame oversampling for better image quality.</p> <p>Sony has also included HLG (hybrid log gamma) support for HDR video playback on compatible TVs.</p> <p>Overall, the Sony a7 IV is a minor but significant upgrade over the previous model and should appeal to anyone looking for a <strong>high-quality mirrorless camera</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-alpha-7-4-photo-exemple.jpg" alt="Sony A7 IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: PERFECT FOR PROFESSIONAL PHOTOGRAPHERS</strong></h2> <p>The Sony A7 IV is a high-end camera that is <strong>perfect for professional photographers</strong>.</p> <p>It has a full-frame sensor, which makes it ideal for capturing detailed images. The camera also has 4K video recording capabilities, making it perfect for filmmakers.</p> <p>In addition, the Sony Alpha7 IV features a 5-axis image stabilization system, which helps reduce blur and shake when shooting video or taking photos.</p> <p>The Sony A7 4 is a great camera for anyone who wants <strong>to take stunning photos</strong> or videos.</p> <p>It's well worth the price and will take your photography to the next level.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-alpha-7-4-photo-exemple.jpg" alt="Sony a7iv photography example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: AN EXCELLENT CHOICE FOR ENTHUSIASTS</strong></h2> <p>The Sony a7 IV is an excellent choice for photography enthusiasts.</p> <p>It is a full-frame camera with 33 megapixel resolution and Sony's latest generation BIONZ X image processor.</p> <p>The camera also features 5-axis in-camera stabilization, which is ideal for low-light photography and video shooting.</p> <p>Overall, the Sony a 7 IV is a great choice for enthusiasts who want a high-quality camera that can <strong>capture beautiful images and videos</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a-7-4-photo-exemple.jpg" alt="Sony alpha 7 IV photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV AGAINST THE COMPETITION</strong></h2> <p>Sony has included a few new features that distinguish the a7 IV from its predecessors, such as a variable angle LCD and a built-in intervalometer. But how does the a7 IV stack up against the competition?</p> <p>On paper, the a7 IV looks like a strong contender in the full-frame mirrorless camera market.</p> <p>However, it remains to be seen how it will perform in real world conditions. Sony's autofocus system is impressive, but it will have to contend with Canon's Dual Pixel CMOS AF and Nikon's Z6/Z7 mirrorless AF systems.</p> <p>The a7 4's 4K video capabilities are also impressive, but it will have to compete with the likes of the Panasonic GH6 and Sony a9 II if it is to be considered a top-tier video camera.</p> <p>And while the a7 IV's price is relatively high, it's still significantly cheaper than the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>Canon EOS R5</strong></a> and <a title="Discover the Nikon Z9" href="https://www.mczdirect.com/gb/nikon-z9/-nikon-z9-mirrorless-camera--9699.html"><strong>Nikon Z9</strong></a>.</p> <p>Only time will tell how the Sony alpha 7 4 will fare against its competitors, but there's no doubt that it's a <strong>powerful and versatile camera</strong> that has a lot to offer photographers and filmmakers.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7-4-photo-exemple.jpg" alt="Sony A7IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHY THE SONY A7 IV IS THE BEST FULL FRAME CAMERA ON THE MARKET?</strong></h2> <p>The Sony a7 IV is the <strong>best full-frame camera</strong> on the market for a number of reasons.</p> <p>First, it has an incredible autofocus system that can track subjects with ease.</p> <p>Second, it has 4K video capabilities, allowing you to capture stunning footage.</p> <p>Third, its low-light performance is superb, thanks to its large sensor and fast aperture lenses.</p> <p>Finally, it's extremely lightweight and portable, making it <strong>ideal for travel and street photography</strong>.</p> <p>In summary, the Sony alpha 7 4 is the best full-frame camera on the market thanks to its autofocus system, 4K video capabilities, low-light performance and portability.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7-iv-photo-exemple.jpg" alt="photo test Sony Alpha 7 4" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>10 REASONS TO LOVE THE SONY ALPHA 7 IV</strong></h2> <ol> <li>The A7IV delivers stunning photo and video quality.</li> <li>With 33 megapixels of resolution, the A7IV captures images with amazing precision.</li> <li>It's perfect for capturing fast-paced action with its excellent shooting speed.</li> <li>The A7IV's autofocus system is simply outstanding, ensuring that your photos are always sharp and in focus.</li> <li>The A7IV is a full-frame camera, which means it can use the entire image sensor area to produce high-quality images.</li> <li>It has a 5-axis image stabilization system, which helps reduce camera shake and blur.</li> <li>This camera has an impressive maximum recording capacity of 4K Ultra HD.</li> <li>The camera is compatible with a wide range of lenses, giving you plenty of options to choose from.</li> <li>This mirrorless camera is relatively light and compact for a full-frame camera, making it easy to carry with you.</li> <li>The Sony A7 4 is simply the best full-frame camera on the market, and it's sure to satisfy even the most demanding photographers.</li> </ol> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7iv-photo-exemple.jpg" alt="Sony A 7 IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY A7 IV</strong></h2> <ul> <li>Redesigned full-frame mirrorless camera with the latest Sony technology and a new body.</li> <li>Now includes a variable angle LCD, improved viewfinder, multi-digital interface shoe and advanced connectivity.</li> <li>Improved speed with real-time eye AF for humans, animals and birds, and uninterrupted shooting at 10 frames per second.</li> <li>Up to 4K/60p in Super35, 7K full frame 4K/30p upsampling and 10bit 4:2:2 with All-Intra H.265.</li> <li>Updated IBIS for up to 5.5 stops compensation and new AF assist with focus breathing compensation.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a7iv-photo-exemple.jpg" alt="Hybrid Sony a7 IV photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7 IV SENSOR AND PROCESSOR</strong></h2> <h3>33MP Exmor R BSI CMOS sensor</h3> <p>This new Sony Alpha 7 4 mirrorless camera produces high-quality images with a backlit design that's ideal for low-light conditions and excellent color rendition, as well as capturing crisp detail in all your photos.</p> <p>The Exmor R sensor offers a better dynamic range than most other sensors on the market today - it can often exceed 15 stops!</p> <p>This means you'll never have to worry about blown highlights or crushed shadows when shooting outdoors at night thanks to its ability to take advantage of dawn to dusk without any loss of image quality due to poor lighting conditions.</p> <p>It also allows you to store raw files at 10 bits per channel. You won't have to worry about anything happening while shooting; just save a JPG file instead.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a-7-iv-photo-exemple.jpg" alt="Sony a7 IV mirrorless camera example" width="900" height="600" /></p> <p> </p> <h3>BIONZ XR Processor</h3> <p>The new flagship-class BIONZ XR engine enables high-speed image processing for fast continuous shooting, 4K video recording and advanced AF tracking performance.</p> <p>The fast response time also helps reduce rolling shutter distortion with moving subjects so they look sharp in your photos or videos.</p> <p>The Sony A7 4 is a <strong>high-end camera</strong> that offers fast shooting speeds of up to 10 frames per second with mechanical or electronic shutters and AF/AE enabled.</p> <p>The buffer also allows for 828 consecutive uncompressed photos in raw and JPEG format with CFexpress Type A cards.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a-7iv-photo-exemple.jpg" alt="sony a7 IV mirrorless test" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7 IV VIDEO RECORDING</strong></h2> <h3>4K 60p 10-bit video recording</h3> <p>With the Sony Alpha 7 4, you can <strong>shoot in 4K UHD</strong> at 30 fps and still get high quality images.</p> <p>The sensor has an impressive number of pixels for this resolution, more than any other camera in the world!</p> <p>It also offers 10 bits per channel, which means your colors will never be dull or washed out; they'll be rich in detail, even when viewed up close.</p> <p>The new Sony A7IV is a camera to be reckoned with.</p> <p>Not only does it record in 4K, but its Super 35 sensor and upsampled capture area also offer UHD output at up to 60p 10-bit.</p> <p>The Sony A 7 IV is a mirrorless camera that <strong>can record for an unlimited amount of time</strong>, with no limit to the length of videos.</p> <p>It has improved heat dissipation structures, so you can shoot in 4K 60p 10 bit and still be pretty cool!</p> <p>The Sony Alpha 7 IV is a <strong>game changer in the world of professional video</strong>.</p> <p>The camera offers two different codecs to fit your workflow: XAVC, which uses HEVC/H.265 encoding for even higher quality and better motion analysis with lower bit rates of up to 600Mb per second; as well as XAVC S-I, an intra-frame format that offers consistent performance at lower resolutions like UHD 4K or 2160p120fps - whatever you need.</p> <p> </p> <h3>S-Cinetone, S-Log3, and other color and gamma controls</h3> <p>The Sony A7 IV is capable of delivering natural midtones and highlights that are well controlled. This color profile gives you healthy skin tones and soft colors.</p> <p>This excellent camera for amateurs and professionals supports Hybrids Log-Gamma, which allows you to <strong>produce HDR content</strong> directly from the camera with its wide color gamut capabilities.</p> <p>With S-Log3, you have the ability to shoot in 15+ stops of dynamic range with increased control over shadow and midtone calibration.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-alpha-7-4-photo-exemple.jpg" alt="Sony a7 IV photo quality" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7 IV: FAST MIRORLESS AF SYSTEM</strong></h2> <h3>Autofocus based on artificial intelligence</h3> <p>The Sony Alpha 7 IV camera is a great option for anyone looking to <strong>take their photography to the next level.</strong></p> <p>With its fast mirrorless AF system and -4 EV sensitivity range, you'll never have trouble getting the perfect shot, even if the scene is dimly lit!</p> <p>This fantastic piece of equipment can do wonders for video recording and still images, so be sure to get yours today before it sells out.</p> <p> </p> <h3>Real-time eye tracking and AF</h3> <p>The Sony A7 IV's AF system is fast, accurate and locks onto subjects. Whether it's face tracking or sharpness in video or stills, it will give you a good picture.</p> <p>The Sony Alpha 7 IV is a <strong>high-precision camera</strong> that can track subjects accurately in real time.</p> <p>The artificial intelligence system recognizes patterns and colors for increased accuracy, as well as tracking speed from afar with its significantly reduced distance requirements of 25 meters or less!</p> <p>The latest addition to Sony's Alpha series is true to its reputation as a game changer.</p> <p>The A7 IV was designed from the ground up with speed, stability and accuracy in mind. It will meet all your needs as an artist or professional photographer working on production projects where you need to be consistent on a wide variety of subjects at different distances.</p> <p> </p> <h3>AF during video recording and additional focus modes</h3> <p>The Sony A7 IV is <strong>ideal for capturing video of all types</strong>, including eye-catching shots that will make your subject stand out.</p> <p>With support for real-time autofocus while recording and powerful features like Face Detection, which tracks the eyes of a moving human or animal, this camera can't be beat!</p> <p>The Sony A7IV offers many options for focusing while recording.</p> <p>You can choose from seven-step AF transition speeds and five-step subject shift sensitivity settings that will let the camera do the heavy lifting while giving your fingers more control over exactly where they're pointed, which is especially useful if a person needs to have both eyes open or if distances vary considerably from close to far.</p> <p>The Sony Alpha 7 4 has a very interesting new feature, Focus Map. It's like peaking with a color overlay that shows you where something is in front of or behind your focus point depending on the aperture setting you choose.</p> <p>The Sony A7 4 is a camera that was <strong>designed for professionals</strong>. It has an AF Assist feature that allows you to easily switch between automatic or autofocus mode and manual focus control, if necessary, to adjust your shots when working on a set with multiple subjects at the same time - a quick way to shift selective attention between these different elements without having too much trouble yourself.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-alpha-7-iv-photo-exemple.jpg" alt="Sony a7 IV mirrorless camera photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7IV BODY DESIGN, CONNECTIVITY AND STREAMING</strong></h2> <h3>Viewfinder and LCD screen</h3> <p>The Sony A7 IV is an <strong>excellent camera</strong> that can shoot in standard 60 fps and 120 fps formats for smooth motion rendering.</p> <p>The Tru-Finder viewfinder has a higher resolution than its predecessor, allowing you to see things more clearly with 1/3 point per pixel accuracy on the screen.</p> <p>The Sony Alpha7 IV is perfect for vloggers, Instagram star influencers and other selfie needs thanks to its articulating screen that can be used either in a front-facing orientation or tilted up at high angles while shooting vertically on uneven surfaces.</p> <p>This LCD screen also makes it easy to work with touch capabilities as well as intuitive controls making navigating settings quick and easy.</p> <p> </p> <h3>Ports and Interface</h3> <p>The Sony A7 IV is a powerful camera that offers full-size HDMI ports for more reliable connections when working with external recorders.</p> <p>The Sony Alpha7 IV features a USB 3.2 Gen 2 Type-C port, which offers faster data transfer speeds than microUSB and can be used to charge the camera from your computer or power it via accessories while connected.</p> <p>Sony's latest camera, the A7IV, features a 3.5mm headphone port and an external microphone jack for better audio control.</p> <p>The new Sony A7 IV camera has a hot shoe that supports the optional ECM-B1M Shotgun Microphone or XLR-K3M adapter kit, which allows you to get clear audio recording by sending digital microphone signals to your camera.</p> <p>This mirrorless camera features a USB Type-C port that can be paired with three optional accessories. It offers TX 1000BASE connectivity, wireless remote shooting and FTP transfer, all of which are great for getting your work done in style.</p> <p> </p> <h3>5-axis SteadyShot INSIDE image stabilization</h3> <p>The Sony A7 IV is an amazing camera, especially for those who like to shoot video or stills and are looking to upgrade their gear.</p> <p>Not only does it feature the 5-axis SteadyShot INSIDE image stabilization system that helps eliminate any blur caused by shaking when taking photos.</p> <p>The latest Sony A7IV offers versatility for different types and styles of photography.</p> <p>Whether it's macro photography, high-magnification shots or wide-angle shots, the camera compensates for pitch (tilt) and yaw adjustments so your images are perfectly straight.</p> <p>It also has roll compensation, which is also useful for moving subjects.</p> <p>The new Sony A7 IV is the ultimate video camera, with more features than ever! For example, there are three different stabilization modes that can be used to remove any unwanted shaking.</p> <p>In addition, it comes with Sony's Active IS mode, which allows for even smoother footage straight out of the camera, without any further processing.</p> <p> </p> <h3>Advanced external flash control</h3> <p>The Sony A7 IV is an excellent camera for photographers who want to use flash to shoot fast-moving subjects.</p> <p>This is possible, thanks to the more advanced P-TTL (Programmed Trigger Lock) metering system and an updated flash control unit that reduces shutter lag between shots, as well as the use of AWB information from your settings to capture natural color tones without overexposing or underexposing light sources such as lights/burns, etc.</p> <p>This allows you to shoot faster because they are easy on both eyes when working at night.</p> <p> </p> <h3>Wireless Connectivity and Streaming</h3> <p>The all-new Sony A7 4 is a very powerful camera. This high-tech wonder is packed with all the features you need for your next photo shoot and more, including built-in Wi-Fi that allows for wireless or wired shooting without any hassle!</p> <p>The connectivity also allows you to control the camera remotely, which means you'll never again have an excuse for not taking the perfect shots when they're out of range like before.</p> <p>The Sony Alpha7 IV is a camera that can be controlled with your phone through Bluetooth. This means you'll never have a problem connecting it again.</p> <p>The Sony A7 IV is the perfect camera for people who want to improve their photography skills. It offers amazing features that will ensure you never lose your precious memories again, like Visual Story which automatically publishes photos and videos to online storage platforms so they are always accessible, no matter what!</p> <p>The new Sony A7 IV camera isn't just for taking pictures. If you have a compatible computer or mobile device, this stylish little camera can stream live video directly from the lens to your screen.</p> <p>This mirrorless camera is also a high-resolution camera that offers 4K 15p, FHD 60p/30fps and HD 30 fps shooting options. It also features the internal Creative Look feature with natural skin tones for attractive photo quality right out of the box!</p> <p>The Sony A7 4 is a high-end camera that supports UVC and AC for better image quality while streaming.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-alpha-7-IV-photo-exemple.jpg" alt="Sony A7IV photo test" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7 IV FEATURES</strong></h2> <ul> <li>New 33-megapixel full-frame back-illuminated Exmor R CMOS sensor</li> <li>Latest generation Bionz XR image processing engine</li> <li>Improved low-light performance and noise management with native ISO 100-51,200 (expandable to 204,800 for stills and 102,400)</li> <li>Improved 5.5-stop, 5-axis in-camera image stabilization system</li> <li>10 fps continuous shooting with AF/AE Tracking, now up to f/22</li> <li>Uninterrupted shooting with over 828 JPEG + RAW images</li> <li>Two card slots with 1x CFexpress Type A and SD UHS II</li> <li>759 AF points (94% coverage) with 30% improvement in AF-S speed</li> <li>Real-time eye-tracking AF for human/pet/bird</li> <li>Fully articulated 1.03 million-dot variable angle LCD touchscreen and new touch menu</li> <li>New dial with stills/film/rallies and fast motion</li> <li>Improved 3.69 million dot OLED viewfinder</li> <li>Improved grip</li> <li>Improved connectivity with multi-interface (MI) digital hot shoe, USB Type-C, 1000Base-T</li> <li>Ethernet, 5GHz WiFi and HDMI Type-A.</li> <li>Remote control and focus with the Imaging Edge application</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-hybride-sony-alpha-7-4-photo-exemple.jpg" alt="example of shooting with Sony A7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ON THE SONY ALPHA 7 IV</strong></h2> <p>The Sony A 7 IV camera is an upgrade to the previous model, and not just in name.</p> <p>The sensor has been updated with higher resolution and improved image quality, while also including handy video features never before seen on this type of camera, such as fast AF speeds or tracking modes for when you need them most!</p> <p>The new design offers significant changes that make it even easier to use than before - ideal if all those glorious pixels are what matter most to your workflow.</p> <p>The Sony Alpha 7 IV camera has been launched and it offers true mirrorless capabilities with 33 megapixels, fast high-buffered burst rates as well as 4K/60p video. Live streaming is now possible without any delay thanks to faster data transfer speeds.</p> <p>The Sony A7 IV is a camera that lets you capture the perfect image, no matter what type of content it will be used for. Whether you are a beginner or a professional, this camera has an abundance of features and capabilities that make the creative possibilities endless.</p> <p>The new Sony A7 IV camera is packed with features, but it also has a new design that will make you want to own one even more. </p>

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<p>The Alpha 7 III (A7 III) is being replaced by the Alpha 7 IV (A7 IV) after more than 3 years of outstanding and trustworthy performance. Among the changes, the sensor has been upgraded, while several photo and video capabilities have been improved.</p> <p>Photographers have been waiting for this camera (photo video) for a long time, and it is finally here. The Sony Alpha 7 IV (A7 IV) is the long-awaited sequel to the popular Sony Alpha 7 III and features an updated spec sheet.</p> <p>On the program: a dual Bionz XR processor, a new 33 megapixel sensor, a revamped autofocus module with artificial intelligence, and a strengthened video component with 4:2:2 10-bit internal recording</p> <p>The competition is readying its weapons in the opposite corner, where the Alpha 7 IV (A7 IV) and the opposition are battling it out.</p> <p>The <a title="Discover the Canon EOS R6" href="https://www.mczdirect.com/gb/canon-eos-r6/-canon-eos-r6-body-2-years-warranty--6396.html"><strong>EOS R6</strong></a> is an example at Canon, while Nikon has introduced the <a title="Discover the Nikon Z6 II" href="https://www.mczdirect.com/gb/nikon-z-6ii/-nikon-z6-ii-body--8281.html"><strong>Z6 II</strong></a> and the Z6 first. Panasonic's Lumix S1 and Lumix S5 are also strong prospects.</p> <p>It is difficult to find a direct equivalent of the Alpha 7 IV (A7 IV) among small APS-C or micro 4/3 sensors.</p> <p>However, we can mention the Fujifilm XT4, the Olympus OMD EM1 Mark III or the Lumix GH6 as alternatives.</p> <p>The Sony a7 IV digital camera sets the standard for modern <strong>full frame cameras</strong>.</p> <p>Its superb 33MP still image quality, 4K 60p video capture, improved ergonomics and lightning-fast sharing features make it <strong>ideal for today's photographers and filmmakers</strong>.</p> <p>With a focus on versatility and performance, the Sony a7 IV is sure to impress anyone who picks it up.</p> <p>Sony has once again raised the bar for what a full-frame camera can be, and the Sony a7 IV is sure to be a hit with professionals and enthusiasts alike.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a-7-iv-photo-exemple.jpg" alt="Photo test with the Sony A7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>INTRODUCING THE SONY A7 IV: A NEW STANDARD IN FULL-FRAME CAMERAS</strong></h2> <p>Sony has just announced the latest addition to its Sony a7 line of full-frame cameras, the Sony a7 IV.</p> <p>The Sony a7 4 is a major evolution of its predecessor, the Sony a7 III, and sets a new standard for full frame cameras.</p> <p>The Sony alpha7 IV is packed with features that serious photographers will love, including a new 33-megapixel sensor, in-body 5-axis stabilization, 4K video recording, and more.</p> <p>With its fast autofocus system and powerful image processing capabilities, the Sony a7 IV is sure to appeal to professional photographers and enthusiasts alike.</p> <p>Sony has once again raised the bar for what a full-frame camera can be.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a7-iv-photo-exemple.jpg" alt="sony a7iv photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: VERSATILE AND POWERFUL</strong></h2> <p>The Sony a7 4 is a versatile and <strong>powerful full-frame camera</strong> that will appeal to a wide range of photographers.</p> <p>With its new 33 megapixel sensor, built-in 5-axis stabilization, 4K video recording and fast autofocus system, the Sony a7 IV is capable of capturing stunning photos and videos.</p> <p>Whether you're a professional photographer or an enthusiastic amateur, the Sony alpha7 IV is sure to impress.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-a-7-4-photo-exemple.jpg" alt="example of photo taken with the Sony alpha 7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: A STEP FORWARD FROM THE SONY A7 III</strong></h2> <p>Sony's a7 IV is the latest revision of its popular a7 mirrorless camera line.</p> <p>The a7 4 features several improvements over its predecessor, the a7 III, including a new sensor design, an updated autofocus system and 4K video recording.</p> <p>Perhaps the most significant change is the new sensor design, which Sony says improves image quality and low-light performance.</p> <p>The updated autofocus system includes eye tracking for stills and video, as well as improved subject tracking.4K video recording is now available at up to 60 frames per second, with full-frame oversampling for better image quality.</p> <p>Sony has also included HLG (hybrid log gamma) support for HDR video playback on compatible TVs.</p> <p>Overall, the Sony a7 IV is a minor but significant upgrade over the previous model and should appeal to anyone looking for a <strong>high-quality mirrorless camera</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-alpha-7-4-photo-exemple.jpg" alt="Sony A7 IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: PERFECT FOR PROFESSIONAL PHOTOGRAPHERS</strong></h2> <p>The Sony A7 IV is a high-end camera that is <strong>perfect for professional photographers</strong>.</p> <p>It has a full-frame sensor, which makes it ideal for capturing detailed images. The camera also has 4K video recording capabilities, making it perfect for filmmakers.</p> <p>In addition, the Sony Alpha7 IV features a 5-axis image stabilization system, which helps reduce blur and shake when shooting video or taking photos.</p> <p>The Sony A7 4 is a great camera for anyone who wants <strong>to take stunning photos</strong> or videos.</p> <p>It's well worth the price and will take your photography to the next level.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-alpha-7-4-photo-exemple.jpg" alt="Sony a7iv photography example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV: AN EXCELLENT CHOICE FOR ENTHUSIASTS</strong></h2> <p>The Sony a7 IV is an excellent choice for photography enthusiasts.</p> <p>It is a full-frame camera with 33 megapixel resolution and Sony's latest generation BIONZ X image processor.</p> <p>The camera also features 5-axis in-camera stabilization, which is ideal for low-light photography and video shooting.</p> <p>Overall, the Sony a 7 IV is a great choice for enthusiasts who want a high-quality camera that can <strong>capture beautiful images and videos</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a-7-4-photo-exemple.jpg" alt="Sony alpha 7 IV photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THE SONY A7 IV AGAINST THE COMPETITION</strong></h2> <p>Sony has included a few new features that distinguish the a7 IV from its predecessors, such as a variable angle LCD and a built-in intervalometer. But how does the a7 IV stack up against the competition?</p> <p>On paper, the a7 IV looks like a strong contender in the full-frame mirrorless camera market.</p> <p>However, it remains to be seen how it will perform in real world conditions. Sony's autofocus system is impressive, but it will have to contend with Canon's Dual Pixel CMOS AF and Nikon's Z6/Z7 mirrorless AF systems.</p> <p>The a7 4's 4K video capabilities are also impressive, but it will have to compete with the likes of the Panasonic GH6 and Sony a9 II if it is to be considered a top-tier video camera.</p> <p>And while the a7 IV's price is relatively high, it's still significantly cheaper than the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>Canon EOS R5</strong></a> and <a title="Discover the Nikon Z9" href="https://www.mczdirect.com/gb/nikon-z9/-nikon-z9-mirrorless-camera--9699.html"><strong>Nikon Z9</strong></a>.</p> <p>Only time will tell how the Sony alpha 7 4 will fare against its competitors, but there's no doubt that it's a <strong>powerful and versatile camera</strong> that has a lot to offer photographers and filmmakers.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7-4-photo-exemple.jpg" alt="Sony A7IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHY THE SONY A7 IV IS THE BEST FULL FRAME CAMERA ON THE MARKET?</strong></h2> <p>The Sony a7 IV is the <strong>best full-frame camera</strong> on the market for a number of reasons.</p> <p>First, it has an incredible autofocus system that can track subjects with ease.</p> <p>Second, it has 4K video capabilities, allowing you to capture stunning footage.</p> <p>Third, its low-light performance is superb, thanks to its large sensor and fast aperture lenses.</p> <p>Finally, it's extremely lightweight and portable, making it <strong>ideal for travel and street photography</strong>.</p> <p>In summary, the Sony alpha 7 4 is the best full-frame camera on the market thanks to its autofocus system, 4K video capabilities, low-light performance and portability.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7-iv-photo-exemple.jpg" alt="photo test Sony Alpha 7 4" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>10 REASONS TO LOVE THE SONY ALPHA 7 IV</strong></h2> <ol> <li>The A7IV delivers stunning photo and video quality.</li> <li>With 33 megapixels of resolution, the A7IV captures images with amazing precision.</li> <li>It's perfect for capturing fast-paced action with its excellent shooting speed.</li> <li>The A7IV's autofocus system is simply outstanding, ensuring that your photos are always sharp and in focus.</li> <li>The A7IV is a full-frame camera, which means it can use the entire image sensor area to produce high-quality images.</li> <li>It has a 5-axis image stabilization system, which helps reduce camera shake and blur.</li> <li>This camera has an impressive maximum recording capacity of 4K Ultra HD.</li> <li>The camera is compatible with a wide range of lenses, giving you plenty of options to choose from.</li> <li>This mirrorless camera is relatively light and compact for a full-frame camera, making it easy to carry with you.</li> <li>The Sony A7 4 is simply the best full-frame camera on the market, and it's sure to satisfy even the most demanding photographers.</li> </ol> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/sony-a7iv-photo-exemple.jpg" alt="Sony A 7 IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY A7 IV</strong></h2> <ul> <li>Redesigned full-frame mirrorless camera with the latest Sony technology and a new body.</li> <li>Now includes a variable angle LCD, improved viewfinder, multi-digital interface shoe and advanced connectivity.</li> <li>Improved speed with real-time eye AF for humans, animals and birds, and uninterrupted shooting at 10 frames per second.</li> <li>Up to 4K/60p in Super35, 7K full frame 4K/30p upsampling and 10bit 4:2:2 with All-Intra H.265.</li> <li>Updated IBIS for up to 5.5 stops compensation and new AF assist with focus breathing compensation.</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a7iv-photo-exemple.jpg" alt="Hybrid Sony a7 IV photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7 IV SENSOR AND PROCESSOR</strong></h2> <h3>33MP Exmor R BSI CMOS sensor</h3> <p>This new Sony Alpha 7 4 mirrorless camera produces high-quality images with a backlit design that's ideal for low-light conditions and excellent color rendition, as well as capturing crisp detail in all your photos.</p> <p>The Exmor R sensor offers a better dynamic range than most other sensors on the market today - it can often exceed 15 stops!</p> <p>This means you'll never have to worry about blown highlights or crushed shadows when shooting outdoors at night thanks to its ability to take advantage of dawn to dusk without any loss of image quality due to poor lighting conditions.</p> <p>It also allows you to store raw files at 10 bits per channel. You won't have to worry about anything happening while shooting; just save a JPG file instead.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a-7-iv-photo-exemple.jpg" alt="Sony a7 IV mirrorless camera example" width="900" height="600" /></p> <p> </p> <h3>BIONZ XR Processor</h3> <p>The new flagship-class BIONZ XR engine enables high-speed image processing for fast continuous shooting, 4K video recording and advanced AF tracking performance.</p> <p>The fast response time also helps reduce rolling shutter distortion with moving subjects so they look sharp in your photos or videos.</p> <p>The Sony A7 4 is a <strong>high-end camera</strong> that offers fast shooting speeds of up to 10 frames per second with mechanical or electronic shutters and AF/AE enabled.</p> <p>The buffer also allows for 828 consecutive uncompressed photos in raw and JPEG format with CFexpress Type A cards.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-a-7iv-photo-exemple.jpg" alt="sony a7 IV mirrorless test" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7 IV VIDEO RECORDING</strong></h2> <h3>4K 60p 10-bit video recording</h3> <p>With the Sony Alpha 7 4, you can <strong>shoot in 4K UHD</strong> at 30 fps and still get high quality images.</p> <p>The sensor has an impressive number of pixels for this resolution, more than any other camera in the world!</p> <p>It also offers 10 bits per channel, which means your colors will never be dull or washed out; they'll be rich in detail, even when viewed up close.</p> <p>The new Sony A7IV is a camera to be reckoned with.</p> <p>Not only does it record in 4K, but its Super 35 sensor and upsampled capture area also offer UHD output at up to 60p 10-bit.</p> <p>The Sony A 7 IV is a mirrorless camera that <strong>can record for an unlimited amount of time</strong>, with no limit to the length of videos.</p> <p>It has improved heat dissipation structures, so you can shoot in 4K 60p 10 bit and still be pretty cool!</p> <p>The Sony Alpha 7 IV is a <strong>game changer in the world of professional video</strong>.</p> <p>The camera offers two different codecs to fit your workflow: XAVC, which uses HEVC/H.265 encoding for even higher quality and better motion analysis with lower bit rates of up to 600Mb per second; as well as XAVC S-I, an intra-frame format that offers consistent performance at lower resolutions like UHD 4K or 2160p120fps - whatever you need.</p> <p> </p> <h3>S-Cinetone, S-Log3, and other color and gamma controls</h3> <p>The Sony A7 IV is capable of delivering natural midtones and highlights that are well controlled. This color profile gives you healthy skin tones and soft colors.</p> <p>This excellent camera for amateurs and professionals supports Hybrids Log-Gamma, which allows you to <strong>produce HDR content</strong> directly from the camera with its wide color gamut capabilities.</p> <p>With S-Log3, you have the ability to shoot in 15+ stops of dynamic range with increased control over shadow and midtone calibration.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-alpha-7-4-photo-exemple.jpg" alt="Sony a7 IV photo quality" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7 IV: FAST MIRORLESS AF SYSTEM</strong></h2> <h3>Autofocus based on artificial intelligence</h3> <p>The Sony Alpha 7 IV camera is a great option for anyone looking to <strong>take their photography to the next level.</strong></p> <p>With its fast mirrorless AF system and -4 EV sensitivity range, you'll never have trouble getting the perfect shot, even if the scene is dimly lit!</p> <p>This fantastic piece of equipment can do wonders for video recording and still images, so be sure to get yours today before it sells out.</p> <p> </p> <h3>Real-time eye tracking and AF</h3> <p>The Sony A7 IV's AF system is fast, accurate and locks onto subjects. Whether it's face tracking or sharpness in video or stills, it will give you a good picture.</p> <p>The Sony Alpha 7 IV is a <strong>high-precision camera</strong> that can track subjects accurately in real time.</p> <p>The artificial intelligence system recognizes patterns and colors for increased accuracy, as well as tracking speed from afar with its significantly reduced distance requirements of 25 meters or less!</p> <p>The latest addition to Sony's Alpha series is true to its reputation as a game changer.</p> <p>The A7 IV was designed from the ground up with speed, stability and accuracy in mind. It will meet all your needs as an artist or professional photographer working on production projects where you need to be consistent on a wide variety of subjects at different distances.</p> <p> </p> <h3>AF during video recording and additional focus modes</h3> <p>The Sony A7 IV is <strong>ideal for capturing video of all types</strong>, including eye-catching shots that will make your subject stand out.</p> <p>With support for real-time autofocus while recording and powerful features like Face Detection, which tracks the eyes of a moving human or animal, this camera can't be beat!</p> <p>The Sony A7IV offers many options for focusing while recording.</p> <p>You can choose from seven-step AF transition speeds and five-step subject shift sensitivity settings that will let the camera do the heavy lifting while giving your fingers more control over exactly where they're pointed, which is especially useful if a person needs to have both eyes open or if distances vary considerably from close to far.</p> <p>The Sony Alpha 7 4 has a very interesting new feature, Focus Map. It's like peaking with a color overlay that shows you where something is in front of or behind your focus point depending on the aperture setting you choose.</p> <p>The Sony A7 4 is a camera that was <strong>designed for professionals</strong>. It has an AF Assist feature that allows you to easily switch between automatic or autofocus mode and manual focus control, if necessary, to adjust your shots when working on a set with multiple subjects at the same time - a quick way to shift selective attention between these different elements without having too much trouble yourself.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/hybride-sony-alpha-7-iv-photo-exemple.jpg" alt="Sony a7 IV mirrorless camera photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7IV BODY DESIGN, CONNECTIVITY AND STREAMING</strong></h2> <h3>Viewfinder and LCD screen</h3> <p>The Sony A7 IV is an <strong>excellent camera</strong> that can shoot in standard 60 fps and 120 fps formats for smooth motion rendering.</p> <p>The Tru-Finder viewfinder has a higher resolution than its predecessor, allowing you to see things more clearly with 1/3 point per pixel accuracy on the screen.</p> <p>The Sony Alpha7 IV is perfect for vloggers, Instagram star influencers and other selfie needs thanks to its articulating screen that can be used either in a front-facing orientation or tilted up at high angles while shooting vertically on uneven surfaces.</p> <p>This LCD screen also makes it easy to work with touch capabilities as well as intuitive controls making navigating settings quick and easy.</p> <p> </p> <h3>Ports and Interface</h3> <p>The Sony A7 IV is a powerful camera that offers full-size HDMI ports for more reliable connections when working with external recorders.</p> <p>The Sony Alpha7 IV features a USB 3.2 Gen 2 Type-C port, which offers faster data transfer speeds than microUSB and can be used to charge the camera from your computer or power it via accessories while connected.</p> <p>Sony's latest camera, the A7IV, features a 3.5mm headphone port and an external microphone jack for better audio control.</p> <p>The new Sony A7 IV camera has a hot shoe that supports the optional ECM-B1M Shotgun Microphone or XLR-K3M adapter kit, which allows you to get clear audio recording by sending digital microphone signals to your camera.</p> <p>This mirrorless camera features a USB Type-C port that can be paired with three optional accessories. It offers TX 1000BASE connectivity, wireless remote shooting and FTP transfer, all of which are great for getting your work done in style.</p> <p> </p> <h3>5-axis SteadyShot INSIDE image stabilization</h3> <p>The Sony A7 IV is an amazing camera, especially for those who like to shoot video or stills and are looking to upgrade their gear.</p> <p>Not only does it feature the 5-axis SteadyShot INSIDE image stabilization system that helps eliminate any blur caused by shaking when taking photos.</p> <p>The latest Sony A7IV offers versatility for different types and styles of photography.</p> <p>Whether it's macro photography, high-magnification shots or wide-angle shots, the camera compensates for pitch (tilt) and yaw adjustments so your images are perfectly straight.</p> <p>It also has roll compensation, which is also useful for moving subjects.</p> <p>The new Sony A7 IV is the ultimate video camera, with more features than ever! For example, there are three different stabilization modes that can be used to remove any unwanted shaking.</p> <p>In addition, it comes with Sony's Active IS mode, which allows for even smoother footage straight out of the camera, without any further processing.</p> <p> </p> <h3>Advanced external flash control</h3> <p>The Sony A7 IV is an excellent camera for photographers who want to use flash to shoot fast-moving subjects.</p> <p>This is possible, thanks to the more advanced P-TTL (Programmed Trigger Lock) metering system and an updated flash control unit that reduces shutter lag between shots, as well as the use of AWB information from your settings to capture natural color tones without overexposing or underexposing light sources such as lights/burns, etc.</p> <p>This allows you to shoot faster because they are easy on both eyes when working at night.</p> <p> </p> <h3>Wireless Connectivity and Streaming</h3> <p>The all-new Sony A7 4 is a very powerful camera. This high-tech wonder is packed with all the features you need for your next photo shoot and more, including built-in Wi-Fi that allows for wireless or wired shooting without any hassle!</p> <p>The connectivity also allows you to control the camera remotely, which means you'll never again have an excuse for not taking the perfect shots when they're out of range like before.</p> <p>The Sony Alpha7 IV is a camera that can be controlled with your phone through Bluetooth. This means you'll never have a problem connecting it again.</p> <p>The Sony A7 IV is the perfect camera for people who want to improve their photography skills. It offers amazing features that will ensure you never lose your precious memories again, like Visual Story which automatically publishes photos and videos to online storage platforms so they are always accessible, no matter what!</p> <p>The new Sony A7 IV camera isn't just for taking pictures. If you have a compatible computer or mobile device, this stylish little camera can stream live video directly from the lens to your screen.</p> <p>This mirrorless camera is also a high-resolution camera that offers 4K 15p, FHD 60p/30fps and HD 30 fps shooting options. It also features the internal Creative Look feature with natural skin tones for attractive photo quality right out of the box!</p> <p>The Sony A7 4 is a high-end camera that supports UVC and AC for better image quality while streaming.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-sony-alpha-7-IV-photo-exemple.jpg" alt="Sony A7IV photo test" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7 IV FEATURES</strong></h2> <ul> <li>New 33-megapixel full-frame back-illuminated Exmor R CMOS sensor</li> <li>Latest generation Bionz XR image processing engine</li> <li>Improved low-light performance and noise management with native ISO 100-51,200 (expandable to 204,800 for stills and 102,400)</li> <li>Improved 5.5-stop, 5-axis in-camera image stabilization system</li> <li>10 fps continuous shooting with AF/AE Tracking, now up to f/22</li> <li>Uninterrupted shooting with over 828 JPEG + RAW images</li> <li>Two card slots with 1x CFexpress Type A and SD UHS II</li> <li>759 AF points (94% coverage) with 30% improvement in AF-S speed</li> <li>Real-time eye-tracking AF for human/pet/bird</li> <li>Fully articulated 1.03 million-dot variable angle LCD touchscreen and new touch menu</li> <li>New dial with stills/film/rallies and fast motion</li> <li>Improved 3.69 million dot OLED viewfinder</li> <li>Improved grip</li> <li>Improved connectivity with multi-interface (MI) digital hot shoe, USB Type-C, 1000Base-T</li> <li>Ethernet, 5GHz WiFi and HDMI Type-A.</li> <li>Remote control and focus with the Imaging Edge application</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7%20IV/appareil-hybride-sony-alpha-7-4-photo-exemple.jpg" alt="example of shooting with Sony A7 IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ON THE SONY ALPHA 7 IV</strong></h2> <p>The Sony A 7 IV camera is an upgrade to the previous model, and not just in name.</p> <p>The sensor has been updated with higher resolution and improved image quality, while also including handy video features never before seen on this type of camera, such as fast AF speeds or tracking modes for when you need them most!</p> <p>The new design offers significant changes that make it even easier to use than before - ideal if all those glorious pixels are what matter most to your workflow.</p> <p>The Sony Alpha 7 IV camera has been launched and it offers true mirrorless capabilities with 33 megapixels, fast high-buffered burst rates as well as 4K/60p video. Live streaming is now possible without any delay thanks to faster data transfer speeds.</p> <p>The Sony A7 IV is a camera that lets you capture the perfect image, no matter what type of content it will be used for. Whether you are a beginner or a professional, this camera has an abundance of features and capabilities that make the creative possibilities endless.</p> <p>The new Sony A7 IV camera is packed with features, but it also has a new design that will make you want to own one even more. </p>

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<p>Sony's goal with the Alpha 1 (A1) is to eliminate any possibility for its rivals to excel, and it delivers a superlative mirrorless 35mm camera.</p> <p>Two Bionz XR processors are combined with a new 50.1 megapixel Exmor RS CMOS sensor. Therefore, the other features are not hindered</p> <p>On the other hand, the Sony Alpha 1 (A1) camera is blazing fast, capable of shooting up to 30 frames per second in its maximum burst mode and with exposure metering and autofocus on every frame!</p> <p>An 8K video mode that makes the camera the second to offer such a level of definition, after the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html"><strong>Canon EOS R5</strong></a>.</p> <p>So, who is this behemoth intended for? If the Alpha 1 (A1) datasheet is to be believed, the 24x36 mirrorless camera is aimed at sports photographers who use digital SLRs like the Canon 1DX Mark III or the Nikon D6.</p> <p>Sony has struggled to break into this extremely conservative niche with the previous <a title="Discover the Sony A9 II" href="https://www.mczdirect.com/gb/sony-alpha-9-ii/-sony-alpha-a9-ii-body-2-years-warranty--5760.html"><strong>Alpha 9 II (A9 II)</strong></a>. The Sony Alpha 1 (A1) camera combines the speed of the A9 II with a resolution that could be comparable to the <a title="Discover the Sony A7R IV" href="https://www.mczdirect.com/gb/sony-alpha-7r-iv/-sony-alpha-7r-iv-body-2-years-warranty--5293.html"><strong>Alpha 7R IVa (A7R IVa)</strong></a>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A1/photo-exemple-avec-Sony-A1.jpg" alt="Example of a photo with the Sony A1" width="900" height="600" /></p> <h2 class="p1"><strong>SONY A1 CAMERA FEATURES</strong></h2> <ul> <li>New 50.1 megapixel full frame Exmor RS stacked CMOS sensor</li> <li>Blackout-free continuous shooting at up to 30 fps</li> <li>Twice the AF speed of the Alpha 9 II, even during continuous shooting at 30 fps</li> <li>XAVC HS 8K / 30p 10-bit 4:2:0 video recording with 8.6K oversampling for extraordinary detail and resolution.</li> <li>High-speed 4K / 120p 10-bit 4:2:2 video recording (10% crop)</li> <li>Large, bright Quad-XGA OLED electronic viewfinder with 0.64 to 9.44 million dots (approx.) with 240 fps refresh rate</li> <li>Quiet, vibration-free electronic shutter with the world's first anti-flicker shooting for both the mechanical and electronic shutter</li> <li>Flash sync up to 1/400 sec in mechanical and first electronic flash 1/200 sec<br />15+ stops dynamic range for stills and video</li> <li>5-axis in-camera optical image stabilization with a 5.5-stop advantage</li> <li>Range of new image file types, including HEIF and compressed raw</li> <li>Built-in 2x antenna for professional workflows supporting the industry's fastest built-in Wi-Fi, SuperSpeed USB 10Gbps, Ethernet 1000BASE-T, etc.</li> </ul> <p>Sony has created a mirrorless camera that offers the ultimate combination of speed, resolution and premium image quality.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A1/photo-exemple-prise-avec-Sony-A1.jpg" alt="hangar plane picture taken with the Sony A1" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>MORE DETAILS ON THE SONY A1</strong></h2> <p>Sony's new high-end camera is designed for professionals who want to make their mark in photography or video production. It comes with everything you need, including 4K UHD recording capabilities!</p> <p>The Sony Alpha 1 is a camera capable of shooting 50.1 megapixels continuously at 30 frames per second, with the chip performing up to 120 AF/AE calculations per second and featuring an electronic viewfinder that can be refreshed at 240 frames per second so you don't miss any action while shooting. These Sony A1 cameras are ideal for sports photography. </p> <p>Sony has finally released its long awaited Alpha series video camera, the A1. For videographers and 8K fans, this is a dream come true, as it offers 30fps 10 bit 4:2:0 footage in 8K resolution (which can be downscaled) AND 120p/60 fps, which means you'll have more options for post-processing your film!</p> <p>Sony not only offers S-Cinetone color correction, but also recording features. Whether it's video or stills, anything is possible with the Sony Alpha 1 camera.</p> <p>The Sony A1 professional camera was designed to meet the needs of professionals in various industries, including journalists and sports photographers. With faster workflows that include 3x wireless ftp transfer speed as well as other improvements, it can be used for high-end photos from anywhere on the planet!</p> <p>The Sony Alpha 1 is a very powerful digital camera capable of capturing moments that might otherwise be lost due to its exceptional speed.</p> <p>It offers any photographer the ability to shoot fast moving objects without sacrificing resolution and depth of shot thanks to the fast sensor readout, large buffer capacity (up to 165 full frame compressed RAW images or 180 JPEGs), the ability to maintain focus while shooting multiple images at 30 frames per second thanks to the electronic shutter function - even in burst mode!</p> <p>The Sony A1 camera is the world's fastest and most accurate professional mirrorless camera. With up to 120 AF/AE per second, it can track moving subjects with great accuracy while making exposure adjustments that are constantly tracked in real time - even if you're shooting something like sports or wildlife where there can be sudden changes from bright areas to darker environments!</p> <p>The Sony alpha a1 camera also offers an unprecedented level of control for photographers who want their equipment to be tailored specifically to their needs.</p> <p>Automatic features such as Shutter Speed Priority Mode help save battery power when shooting live by presetting appropriate values based on shutter speed.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A1/Sony-A1-exemple-de-photo.jpg" alt="Sports photography with the Sony Alpha 1" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>ELECTRONIC VIEWFINDER WITH THE WORLD'S FIRST 240 FRAMES PER SECOND REFRESH RATE</strong></h2> <p>The new Sony Alpha 1 viewfinder is designed to make shooting with the company's latest line of cameras as smooth and simple as possible. The screen doesn't turn off when you're shooting, which means your shots will still look great even if they were captured at 240 frames per second!</p> <p>The A1 is a high-end Sony camera with one of the highest resolutions in its class. With 9.44 million dots, this camera will satisfy any photographer looking for sharp, detailed images - perfect if you're looking for professional or landscape photos.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A1/Sony-A1-photo-exemple.jpg" alt="Portrait photography with the Sony A1" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>HIGHLY ADVANCED AF SYSTEM</strong></h2> <p>The Sony A1 camera is designed to capture the largest possible area, even when moving subjects are near the edges of the frame. It features 759 phase detection points in a high-density focal plane that covers approximately 92% of the imaging area. This means users will get sharp images no matter where they are on their subject's face.</p> <p>The BIONZ XR brings even more benefits as Sony's highly acclaimed Real-Time Eye Tracking AF improves detection performance by 30% over the previous system, ensuring accurate and reliable autofocus even when subjects look away - human or animal faces can be accurately tracked in this way. You won't be able to do without eye tracking.</p> <p>A new high-level subject recognition function has also been employed for birds, allowing photographers to use faster shutter speeds without having to search through menus, while sudden movement takeoffs will no longer cause stuttering either.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A1/Sony-A1-photo-exemple-qualite.jpg" alt="Portrait photography with the new Sony Alpha 1" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY'S FIRST TRULY SILENT, VIBRATION-FREE ELECTRONIC SHUTTER</strong></h2> <p>The latest Sony Alpha 1 camera is designed for those who want high quality photos and videos without any hassle.</p> <p>The sensor in this sleek, high-resolution camera allows for fast playback speeds, reducing rolling shutter by up to 1/2 when shooting still images, while being quiet, with no mechanical noise or vibration like before - never done so perfectly!</p> <p>Sony offers its latest innovation in electronic shutter technology, which allows you to shoot at incredible speeds with flicker-free light sources such as fluorescent lights (or even ambient lights!).</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A1/Sony-A1-photo.jpg" alt="Wildlife photography taken with the Sony A1" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>1/400 SYNCHRO FLASH WITH MECHANICAL SHUTTER</strong></h2> <p>The Sony Alpha 1 camera is a game changer for fast-paced photography enthusiasts. Not only does it have an incredibly fast 1/400th of a second sync speed, but its mechanical shutter now offers flash users the best reproduction in the world.</p> <p>This means you'll never miss a well-lit moment again when shooting sports or action scenes, as it will allow your shots to be perfectly lit without any motion blur - that's called perfect timing.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A1/Sony-A1-photo-qualite.jpg" alt="Extreme sports photography with the Sony A1 camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WIDE DYNAMIC RANGE</strong></h2> <p>The Sony A1 camera is a great choice for <strong>anyone who wants to take high quality photos</strong>. It offers a dynamic range of 15 stops, ISO sensitivity from 100 to 32,000 or expandable to 50 Hz + 102,400 for still images, all at a great price!</p> <p>Sony has announced a new feature for its high-end cameras. The Pixel Shift multi-shot mode allows photographers to capture still images with 16 different pixel resolutions, all in one shot!</p> <p>This means you'll be able to create billboards or huge architectural photos that would take hours if shot by hand, but only take minutes with this amazing technology - and there's no limit to how many times it can process data, so your workflow is smooth too.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A1/Sony-Alpha-1-exemple-photo.jpg" alt="The Sony A1 is ideal for portrait photography" width="900" height="600" /></p> <h2 class="p1"><strong>PRO VIDEO RECORDING</strong></h2> <p>The Sony Alpha 1 camera is the first of its kind to offer 8K resolution and 30 frames per second, with an oversampling rate that delivers true 4k quality. With this high-end feature set for video capture and gradient color reproduction, you'll be able to produce content on your own terms, no matter the shape or size.</p> <p>The Sony A1 is a high-resolution camera capable of 5x slow-motion video at up to 120fps in 10-bit 4:2:2 (cropping), making it ideal for capturing the fastest moments.</p> <p>The Sony Alpha 1 camera features S-Cinetone technology, which produces natural color and skin tones, as well as a dynamic range of over 15 stops with logarithmic gamma curve capture for greater flexibility when adapting footage from cameras like VENICE or Sony FX9.</p> <p>Its unique heat dissipation structure will prevent your equipment from overheating and allow you to record 8K/30p video continuously for 30 minutes! So it's perfect for any type or length of task.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A1/Sony-Alpha-1-image-echantillon.jpg" alt="The Sony A1 is ideal for portrait photography" width="900" height="600" /></p> <h2 class="p1"><strong>EXCELLENT MANUAL STABILIZATION</strong></h2> <p>The Sony A1 camera offers exceptional image quality and stabilization features for any shooting situation. Able to compensate for up to 5 EV of shutter speed with its built-in sensors, this high-tech device will help you maintain a perfect shot no matter how far away your subject is from where they're shooting!</p> <p>Not only does it have an active mode that uses machine learning software algorithms, but it also performs well when paired with desktop applications like Catalyst Browse (for navigation) catalyst prepare (for preparation).</p> <p>The Sony Alpha 1 camera offers videographers maximum post-production flexibility with 16-bit RAW output to an external recorder via HDMI and the addition of a digital audio interface for clear recordings from compatible microphones.</p> <p>The Sony A1 is a revolutionary new camera that requires no batteries or cables to operate. It records pure audio directly through the connection, so you can get professional quality video even on the go!</p> <p><strong><img src="https://www.mczdirect.com/img/cms/Sony%20A1/Sony-Alpha-1-exemple-photographie.jpg" alt="Photo test with the Sony Alpha 1" width="900" height="600" /></strong></p> <p> </p> <h2 class="p1"><strong>ENHANCED BUSINESS WORKFLOWS AND 5G CONNECTIVITY</strong></h2> <p>The Sony alpha a1 camera is a fast, reliable pro mirrorless camera for photojournalists and videographers. It incorporates features that allow photographers to transfer their images as quickly as possible, with file sizes that are large enough without sacrificing quality - perfect if you're working with deadlines!</p> <p>This high-resolution hybrid camera also features dual wireless connectivity so speed is not an issue when uploading your photos online.</p> <p>- Fast - Built-in Wifi allows for faster data transmission speeds than the previous model, which can offer crucial benefits for content delivery.</p> <p>- 5G band, with 2x MIMO support, allowing three times the normal FTP download rate, while supporting all Wi Fi standards up to 802 11 ac.</p> <p>The Sony Alpha 1 camera is a high-end photography tool with many advanced features.</p> <p>For starters, it has built-in 1000BASET LAN for fast data transfers and remote shooting capabilities that can handle large image files without slowing down the system!</p> <p>You'll also love using that USB Type-C connector, because not only does it allow for smooth handling of all your photos, but it also lets you access them anytime from anywhere on the planet, as long as an Internet connection is available (or close enough).</p> <p>Another highlight of our favorite equipment? FTPS support, which means we don't have to worry about the bandwidth constraints usually associated with SSL/TLS encryption methods.</p> <p>The Sony A1 is an exciting camera with a lot of features.</p> <p>Not only does it have lightweight datasets, but it also allows you to shoot both JPEG and HEIF files, which will save space on your memory card!</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A1/Sony-Alpha-1-photo-echantillon.jpg" alt="Photo test with the Sony Alpha 1" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>DOUBLE SLOT FOR MEMORY CARDS</strong></h2> <p>The Sony Alpha 1 is a <strong>high-end camera</strong> that can take photos and videos. It has two media slots, which allow you to use SD cards up to UHS II standards as well as CFexpress Type A with significantly faster read/write speeds than older types of card readers!</p> <p>You'll also be able to write video to both types of cards simultaneously, making it ideal if your job requires taking a lot of shots.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A1/Sony-Alpha-1-photo-exemple.jpg" alt="photo session with the Sony A1 pro camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>PROFESSIONAL SUSTAINABILITY</strong></h2> <p>The Sony A1 is a <strong>high quality mirrorless camera</strong> that is packed with features to help you take better pictures. Made of magnesium alloy, this durable body will last a long time with its improved dust collection system and shutter closure feature when the camera is turned off - all to protect the image sensor!</p> <p>The Sony alpha 1 camera is the <strong>ideal choice for professionals</strong> who need to remain productive in harsh outdoor environments. The housing has been upgraded with waterproof seals, giving you peace of mind when working outdoors or near water!</p> <p>With its high reliability mechanical shutter offering 500,000 cycles per frame, this stylish camera will not disappoint photographers looking for their next project.</p> <p>The Sony "A" series cameras offer features that make them ideal for many types of photographers around the world.</p> <p>The Sony Alpha 1 is a mirrorless camera that offers many features and benefits. It has an HDMI Type A connector and an ultra-fast USB 3 2 Type C port that supports higher power from external sources. This means you can record for long periods of time without draining the internal battery too much.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A1/Sony-Alpha-1-prise-photo-exemple.jpg" alt="Sony A1 photo essay" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT WE LIKE ABOUT THE SONY ALPHA 1</strong></h2> <ul> <li>The A1 is the pinnacle of Sony's professional imaging technology, combining the ultimate in stills and video.</li> <li>The world's first high-speed, fog-free shooting at up to 30 frames per second, with a viewfinder refresh rate of 240 frames per second.</li> <li>First Sony camera to offer 8K 30p 10-bit 4:2:0 video as well as 4K 120p / 60p 10-bit 4:2:2 slow motion.</li> <li>New 50.1 megapixel full frame Exmor RS stacked CMOS image sensor<br />15+ stop dynamic range for photos and videos for deep tonal gradation</li> </ul> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A1/Sony-Alpha-1-photo.jpg" alt="Sony A1 landscape photography test" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OUR OPINION ABOUT THE SONY A1</strong></h2> <p>The Alpha 1 is the <strong>most powerful mirrorless camera Sony</strong> has ever produced by far. It is aimed at both professionals and experienced amateurs, thanks to its comprehensive list of features.</p> <p>The Sony Alpha 1 is an innovative camera that boasts the fastest continuous shooting at up to 30 frames per second, thanks to its large and bright 0.64 type 9.44 million dot Quad XGA OLED electronic viewfinder, despite the new Exmor RS stacked full frame CMOS image sensor that records 50 mpbs of data, which is no small feat!</p> <p>The speed managed by the BIONZ XR image processing engine, also responsible for the AF technology upgrades, makes this camera a piece of equipment you don't want to miss out on if the contents of your camera bag need updating.</p> <p>The Sony A1 camera is a fantastic addition to any photographer's arsenal. Not only does it have 759 phase detection points that cover about 92% of the image area, but this model also has face and eye tracking technology! And the best part? It can detect birds, which means you'll never miss your beautiful feathered subjects again (even if they look away from their surroundings).</p> <p>The Sony Alpha 1 camera is the first of its kind to <strong>capture 8K footage</strong> in 10-bit 4:2:0. This means that filmmakers can now produce a higher quality product without sacrificing speed or resolution!</p> <p>It also has slow motion options to capture fast moving subjects, such as sports games played at high speeds with 120 frames per second playback capabilities, all in a powerful body that won't overheat while doing so.</p> <p>The new Sony A1 camera is a major advance in high-speed connectivity and offers several world-first features. Professional users will find it hard to resist being among those who get access to this state-of-the-art camera before anyone else, which could open up all sorts of opportunities for them to succeed in their work. <img src="https://www.mczdirect.com/img/cms/Sony%20A1/Sony-Alpha-1-prise-photo.jpg" alt="example of photo taken with the Sony Alpha 1" width="900" height="600" /></p> <p> </p> <h2><strong>IS THE SONY A1 CAMERA WEATHERPROOF?</strong></h2> <p>The Sony a1 is an impressive professional camera considering its specifications and build quality.</p> <p>Sony has improved the waterproofing of the a1 over the other a7 and a9 series cameras. The camera is resistant to dust and moisture.</p> <p>The device is well built and designed for pro use, and it should be able to withstand heavy use in demanding conditions.</p> <p>Overall, the Sony a1 is an <strong>excellent camera</strong> that should be able to meet the needs of most professional photographers and especially sports photography.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A1/Sony-A1-photographie-essai.jpg" alt="Example of a photo with the Sony A1 hybrid camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>THOSE BATTERIES UTILISE THE SONY A1 ?</strong></h2> <p>The official battery for the Sony a1 camera is the Sony NP-FZ100 rechargeable lithium-ion battery (2280mAh).</p> <p>You will have received one with your Sony camera (if you bought it new).</p> <p>This battery has been specifically designed for use with the a1, and offers a power of 2280mAh.</p> <p>It can be recharged using the included AC adapter, or via USB when connected to a computer.</p> <p>The A1's battery life varies depending on shooting conditions and other factors, but the NP-FZ100 battery allows up to 650 shots per charge.</p> <p>For extended shooting, it is recommended that you carry a spare battery. The NP-FZ100 can also be used with the Sony a7R III and a7 III cameras.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A1/Sony-Alpha-1-photographie-essai.jpg" alt="extreme sport photography with Sony Alpha 1" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>DOES THE SONY ALPHA 1 CAMERA TAKE RAW VIDEO?</strong></h2> <p>The A1 is a powerful Sony camera capable of recording 4K video from oversampled 5.8K video. This results in full pixel readout with no pixel binning, providing excellent image quality.</p> <p>8K video recording is internal, but the A1 can also stream 16-bit raw video to an external recorder via HDMI. This allows for maximum flexibility in post-production.</p> <p>The A1 is an excellent choice for anyone looking for a high quality video camera.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A1/Sony-A1-photographie-essai-photo.jpg" alt="Street photography test with the Sony A1" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>WHAT ARE THE PHOTO LENSES USED ON THE SONY A1 MIRRORLESS CAMERAS?</strong></h2> <p>The Sony camera offers many features to help you take great pictures.</p> <p>One of the most important aspects of a camera is the lens, and the Sony A1 offers a wide selection of Sony FE lenses.</p> <p>For example, if you want to take close-up photos, you'll use a macro lens.</p> <p>If you want to take pictures of distant objects, you'll use a telephoto lens. And if you want to take wide-angle photos, you'll use a Sony FE wide-angle lens.</p> <p>Each of these lenses has its own strengths and weaknesses, so it's important to choose the right Sony FE lens for the situation. The Sony A1 offers a wide variety of lenses to help you take great pictures in any situation.</p>

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SONYA7RIIIFE1635MMF28GMASTER

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<p>Sony unveiled the Alpha 7R IV (A7R IV) in summer 2019, less than two years after the <a title="Discover the Sony A7R III" href="https://www.mczdirect.com/gb/sony-alpha-7r-iii/-sony-a7r-iiia-body--9665.html"><strong>Sony Alpha 7R III (A7R III)</strong></a>, with a sensor capable of capturing 61 megapixels.</p> <p>Sony reigned supreme in the 24x36 sensor mirrorless camera market in 2018, outpacing its rivals for five years. Sony was able to stay number one in the photo market with its 24x36 sensor mirrorless camera. It was not difficult for the brand, alone in this sector. But it was in 2018 that the competition started to get restless.</p> <p>Nikon launched two 24x36 mirrorless, <a title="Discover the Nikon Z6" href="https://www.mczdirect.com/gb/nikon-z6/-nikon-z6-body-2-years-warranty--4463.html"><strong>Z6</strong></a> and <a title="Discover the Nikon Z7" href="https://www.mczdirect.com/gb/nikon-z7/-nikon-z7-body-2-years-warranty--4466.html"><strong>Z7</strong></a>, both with 45.7 Mpixels. The Lumix S1 and S1R are the latest additions to the Panasonic lineup, each with a 47.3 Mpixel sensor. Canon has introduced an <a title="Discover the Canon EOS R" href="https://www.mczdirect.com/gb/canon-eos-r/-canon-eos-r-body-2-years-warranty--4715.html"><strong>EOS R</strong></a> that is technically lighter, but still has a 30 Mpixel sensor, albeit a modest one. Sony finds itself out of the race for the highest definition and had to react.</p> <p>The previous Alpha 7R III (A7R III) was already very mature. In addition to a high degree of definition, the incorporated technologies associated with an outstanding customization made it a reference. The body of the Alpha 7R IV (A7R IV) is renewed by small changes from Sony, which continues to evolve.</p> <p>We find a 24x36 sensor with a resolution of 61 Mpx, but it takes the medium format to get more. For example, the FujiFilm GFX 100 is an option for even <strong>better image quality</strong>. The high resolution mode, which previously offered 120MP, has been upgraded to 240 Mixels.</p> <p>The A9 processor is used again, with extra power to spare for swallowing pixels. Artificial intelligence is gaining traction in many applications, including photo and video for people and animals.</p> <p>In addition, the ergonomics have been tweaked somewhat with a larger handle and SD card ports that are both UHS-II compatible.</p> <p>In short, the copy doesn't revolutionize anything; rather, it fixes or improves a number of things that, taken together, don't seem unimportant. With almost 40% more pixels, all this is possible.</p> <p>The Sony Alpha 7 r4 is already available for sale, and at the time of publishing this description it is sold for 3,990 euros.</p> <p>With the A version of the Sony A7R IV, the Sony A7R line of cameras continues to offer optimal still image and video performance, thanks to the addition or upgrade of features such as a 61MP Exmor R BSI CMOS sensor and an improved BIONZ X image processor.</p> <p>The fourth edition has been further enhanced with these and other advances that deliver impressive imaging results marked by smoothness, 15-stop dynamic range and speed.</p> <p>Sony's latest A7 series camera is a technological marvel. Capable of shooting 10 frames per second, with the ability to record 4K30 UHD video at 60 and 120 frames per second respectively, this sensor has it all.</p> <p>Not only does its high definition allow for improved image quality, but it also allows for flexible native sensitivity ranges from ISO 100 to ISO 3,000 to satisfy any need, whatever it may be - whether you're looking for full daylight shots or low-light captures that are capable enough on even dimmer lights like night scenes where they also excel.</p> <p>The all-new Sony A7R IVA camera is a true technical achievement. By retaining the 5-axis SteadyShot inside image stabilization with sensor displacement, this model can minimize shake up to five stops!</p> <p>Sony's latest A7R camera is a serious contender for the title of the <strong>world's best autofocus</strong> SLR. Image quality, durability and ease of use have all been improved with this model over its predecessor.</p> <p>Not only does it feature an updated physical design, but it also offers a 576,000-dot screen compared to last year's 441,000-dot screen, making viewing your photos easier than ever.</p> <p>The Sony A7R IVA is a <strong>high-end camera</strong> with two SD card slots, both UHS-II for faster performance, and the inclusion of a USB Type-C port allows for data transfer.</p> <p>Built-in Bluetooth wireless transfer allows you to transfer images from your phone or tablet without any cables! In addition, the 2 4Ghz WiFI bands allow remote control of connected mobile devices and offer fast data rates for direct web upload of photos. <img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7r-IV-exemple-photo.jpg" alt="Sony a7R IV photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1">SONY ALPHA 7R4 MIRRORLESS CAMERA IMPROVEMENTS</h2> <p>The Sony Alpha 7R IVA is a camera that has undergone significant improvements. The resolution of the rear LCD screen increases from 1,440,000 dots in the previous model to 2,359,296 - this increase makes for an even better user experience!</p> <p>In addition to having more screen than before, it has about the same performance as the other models, so you can make your choice if all the factors are taken into account, such as price, specifications, etc...</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7r-4-exemple-photo.jpg" alt="Sony A7R IV photo test" width="900" height="600" /></p> <p> </p> <h2 class="p1">61MP EXMOR R BSI CMOS SENSOR AND BIONZ X IMAGE PROCESSOR</h2> <p>The Sony A7R IVA is a camera with impressive features and capabilities. This 61MP full-frame Exmor R CMOS sensor works in tandem with the BIONZ X, giving you high definition photos or videos without sacrificing quality thanks to its 15-stop dynamic range that also eliminates noise while improving speed when shooting at fast shutter speeds!</p> <p>This not only allows for sharp details, but also beautiful images due to the amount of light that can be captured by the sensors without an optical filter being placed on them, as is the case with ordinary cameras today.</p> <p>The Sony Alpha 7R4 is a camera capable of 14-bit recording, in a high sensitivity range with an ISO value from 100 to 32000 and extended to 51200. It can also record 4K video at 30 fps using either the entire sensor or a portion of it on smaller cameras, such as APS sensors, for UHD quality footage.</p> <p>Sony's latest camera, the A7R IVA, features Sony's high-end processor. This clever little chip works in tandem with a very fast front-end logic board to give you impressive shooting speeds and a 15-stop dynamic range that can be captured smoothly without any highlights or shadows.</p> <p>The Sony Alpha 7R4 is a powerhouse in the world of sensors and processors, with continuous shooting at up to 10 frames per second at full resolution. You can capture 68 consecutive images for all your best moments!</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7rIV-exemple-photo.jpg" alt="Sony alpha 7r IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1">FAST MIRRORLESS AF SYSTEM</h2> <p>The Sony A7R4 is a camera that offers users Fast Hybrid AF and new features. The updated autofocus technology now covers approximately 99% of the height, 74% of the width with 555 phase detection points combined from 567 total contrast detection areas for fast and accurate performance in any situation!</p> <p>Thanks to its innovative design, photographers will never miss their target again, as it provides reliable capture without hesitation or delay when shooting close-up or distant subjects.</p> <p>The Sony A7R IVA is a remarkable camera. It's compact and packed with features to make your photographic experience even better! With its powerful focus system that works down to -3 EV and continuous AF/AE tracking capabilities, you'll be able to capture all those perfect moments with ease with this little gem from SONY.</p> <p>The use of phase detection dots combined with full compatibility via LA E Mount adapters makes them ideal for using lenses specifically designed by Canon or Nikon if you so desire.</p> <p>The Sony Alpha 7R4 is an <strong>amazing camera for any photographer</strong> who needs to capture the intensity and detail of their work. It has a variety of focus options that can be set to specific subjects or situations, making it easier than ever in history!</p> <p>The Sony Alpha 7 R4 is a great camera for human and animal subjects! The Eye AF function can be used to focus on the eyes of recognized human beings when shooting portraits, making it perfect for both photo and video mode.</p> <p>In addition, this model has an eye detection feature that ensures you don't miss a beat with its ability to work with either auto-focus shooting mode.</p> <p>The Sony Alpha 7 R4 is a camera that has been specifically designed to deliver exceptional quality in low light situations. It features the world's fastest autofocus, so you can easily capture essential details when focusing on tiny subjects like insects or flowers up close!</p> <p>The rear touchscreen can also be used as an additional control surface if you wish, while still looking through the viewfinder. This works especially well with Sony's Focus Magnifier feature, which magnifies objects in the focus area to make them easier to see, regardless of distance.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7r-IV-exemple-photo.jpg" alt="Sony A7RIV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>BODY DESIGN AND INTEGRATED WI-FI/BLUETOOTH</strong></h2> <p>With a resolution of 5.76 million dots, the Sony A7R IVA's Tru-Finder viewfinder provides a crisp, clear, detail-rich view of moving subjects with a 120 frames per second refresh rate that is especially pleasing to the eye, even at the best of times.</p> <p>The Sony Alpha 7 R4 is the latest addition to Sony's high-end camera lineup. It features an OLED electronic viewfinder, but also offers a 3-inch LCD screen for those who prefer it or need more brightness when working in bright conditions.</p> <p>The camera can tilt up 107 degrees and down 41 degrees to give you optimal positioning no matter where your adventure takes place!</p> <p>The new Sony A7 R IV camera is a camera worth checking out if you're looking for a camera that can stand up to tough conditions. Its magnesium alloy chassis provides rigidity and durability while remaining lightweight, making this model easy to carry around all day.</p> <p>The lens mount has also been improved so that heavy lenses work well with the body. In addition, significant improvements to the grip make it even more comfortable to hold than before, ensuring exceptionally clear photos every time.</p> <p>The Sony Alpha 7 R4 is designed with a variety of protective features to ensure that it performs well in harsh conditions. It has been carefully engineered and certified waterproof, dustproof or both.</p> <p>The Sony Alpha 7R IVA is an excellent camera for burst shooting. It is very powerful and has a long battery life thanks to its internal batteries.</p> <p>The Sony A7 R IV has two SD card slots, which allows for flexible file saving and handling. Both cards can be formatted to hold raw or JPEG files, depending on your needs!</p> <p>SLT UHS-II technology ensures that you won't miss an opportunity to transfer files at speeds up to 200 Mbps when using this device with fast memory cards.</p> <p>2-Slot Memory Card Reader: Now it's easier than ever to back up all those precious photos without worrying about losing them, because they're stored safely in a convenient slot that plugs into any standard USB port found on most desktop and laptop computers.</p> <p>With the Sony Alpha 7 R4, you can sync your camera wirelessly or with an optical cable. It has a built-in PC terminal for use with wired flash drives and supports standard remote controls as well as the new radio frequency remotes that operate on four different channels to avoid interference.</p> <p>Sony's latest camera, the A7R IVA, features a USB 3.2 Gen 1 Type-C port for faster charging and connection between device cable drops in addition to microUSB too!</p> <p>The new connection allows you to charge your phone while staying connected with ease since it's also an input on that side so no more constantly unplugging.</p> <p>The Sony A7 R IV is an updated camera with a multi-interface hot shoe that allows it to work in tandem with the ECM-B1M shotgun microphone or the XLRK3m kit. This allows you to get better audio recordings by sending digital signals instead of analog ones, which will allow you to get clear voice synthesis for your videos.</p> <p>The Sony Alpha 7 R4 is a camera that is sure to impress. It has the added benefit of external microphone compatibility and includes several other great features.</p> <p>With built-in Wi-Fi, the Sony A7R IVA is able to share images in seconds. This sharing can be done wirelessly, through social networks or via email, with ease - no connection needed! The 2GHz band also supports tethered shooting. So there's no excuse for not taking pictures in the field if your smartphone battery is low.</p> <p>The Sony Alpha 7 R4 is a camera that works wirelessly with Near Field Communication (NFC) for easy setup and connection. Once connected, you can also shoot remotely from your phone or tablet.</p> <p>The Sony A7R IVA is a high-quality camera that can connect wirelessly via Bluetooth for location data acquisition. </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7rIV-exemple-photo.jpg" alt="SONY A7R4 photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7R IVA 5 AXIS STEADYSHOT INSIDE IMAGE STABILIZATION</strong></h2> <p>This rugged A7R4 V2 body features an effective 5-stage image stabilization system that compensates for five different types of camera shake during handheld shooting and video, allowing users to confidently use any lens without encountering blur with SteadyShot INSIDE technology.</p> <p>For long focal lengths, the system will automatically correct for pitch and yaw adjustments. Macro and high magnification images, meanwhile, benefit from roll compensation that not only lets you shoot 4K at 120fps.</p> <p>It also reduces camera shake by scaling JPEG images from lens mount adapters or third-party lenses with built-in Optical Steadyshot technology when paired with the right body, such as Sony's new Alpha, which isn't perfect but does shoot stable video in any style.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7rIV-exemple-photo.jpg" alt="Sony alpha a7r IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>DÉCALAGE DES PIXELS PRISE DE VUE MULTIPLE</strong></h2> <p>The Sony Alpha 7 R4 is a unique composition mode that allows you to achieve even greater resolution than the 61MP sensor offers.</p> <p>Combined with image stabilization, this special setting shifts your camera while making 16 consecutive exposures for approximately 2408 million pixels - more accurate color detail and an impressive file size of 19008x12672!</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7rIV-essai-photo.jpg" alt="example photo taken with the Sony A7R IV camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7R IVA RECORDS UHD 4K VIDEO IN XAVC S FORMAT</strong></h2> <p>The Sony A7 R IV A is a camera capable of shooting 4K UHD video at multiple frame rates up to 30 fps. Based on the Super35mm recording area with 6K resolution, it produces more detail while avoiding pixel binning, leading to higher quality imagery.</p> <p>Full frame FF shooting has also been significantly improved for use at medium to high sensitivities - this will allow you to use all parts of your sensor width.</p> <p>The Sony A7 R IV is a high-end camcorder capable of capturing video in Full HD 1080p at up to 120 fps as well as 4K resolution as an MP4 file in XAVC S format.</p> <p>The inclusion of slow motion and fast forward has made this model even more popular than previous generations!</p> <p>More importantly, the uncompressed HDMI output allows for clean editing on external recording devices if desired; perfect if you're working alone or want pristine footage for those big projects coming soon.</p> <p>With the Sony A7R IVA, you can now capture 4K video that also includes 8MP stills during playback.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7rIV-essai-de-photo.jpg" alt="photo taken with the Sony A7R 4" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>ADDITIONAL VIDEO FEATURES</strong></h2> <p>Sony's latest high-end camera, the A7R IVA, is a game changer.</p> <p>With its customizable color and gamma controls, users can adjust everything from black level to the SLog2 gamma curve, which provides greater post-production flexibility and allows for a 1300% increase in the dynamic range of captured video.</p> <p>The new Sony A7R IVA is a dream come true for any video journalist. The camera supports HLG (Hybrid Log Gamma), as well as the BT2020 color space which allows you to record in an even wider dynamic range and have more control over shadow and midtone calibration than other cameras on the market today.</p> <p>With the Sony A7R IVA, you have more control than ever over your video capture capabilities.</p> <p>This camera offers a variety of new frame rates available in an S&Q mode that allows you to shoot Full HD footage at between 1 and 120 fps - perfect for fast action or slow motion!</p> <p>You can also switch the NTSC/PAL mode to match the country's TV system (useful if you're recording abroad).</p> <p>No matter what you're shooting, this camera will help you make sure everything is properly exposed with its Zebra function and video signal level targets from 0 to 109!</p> <p>The Sony A7R IVA offers a number of essential tools for more accurate editing.</p> <p>With its built-in time code, you can record hours and minutes on the video data, while the User Bit function also stores date and time as well as scene numbers analogously, making it easy to stitch together footage from multiple cameras.</p> <p>The Sony A7R IVA is the best camera for recording 4K movies and low-resolution proxy footage. The smaller files are ideal when you want quick access or pre-editing that also reduces the time of the final edit. </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7rIV-essai-de-photo.jpg" alt="Sony alpha 7R iv sample shot" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OTHER FEATURES OF THE A7R IVA CAMERA</strong></h2> <p>The Sony A7R IVA is a camera that allows you to rate and edit your images in-camera, which means less time spent in post-production. You can even assign star values for different tonal ranges from 1 to 5 to make it easier to decide which type of photo or photo deserves the most attention.</p> <p>The Sony A7R4A is an advanced camera that offers three different metering modes: multi-segment, center-weighted or spot. This allows you to have complete control over the exposure of your photos and get accurate and consistent results every time.</p> <p>With the Sony Alpha 7R IVA, you can enjoy high-quality video and photos with an impressive level of detail. The camera offers precise automatic exposure that avoids off highlights or dark shadows for results that are perfect for clearographers.</p> <p>The Sony A7R IVA is an <strong>impressive camera</strong> with one of the most advanced anti-flicker modes on the market. It can help you capture all those perfect moments without worrying about exposure or blur, as it automatically recognizes when action should be minimized for steady shots, minimizing any potential inconvenience <strong>for sharper images</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7r-IV-essai-de-photo.jpg" alt="photo example with the Sony Alpha 7R IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>IS THE SONY A7R IV A GOOD CAMERA ?</strong></h2> <p>The Sony a7R IV is one of the <strong>best full-frame cameras</strong> on the market, and it's a great choice for anyone looking for a high-pixel-count camera.</p> <p>It features Sony's excellent industry-leading autofocus system and solid ergonomics that make it comfortable to use.</p> <p>Plus, it has a phenomenal image sensor that produces stunning photos and videos.</p> <p>If you're in the market for a top-notch full-frame camera, the Sony a7R IV should be at the top of your list.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7-r-IV-essai-de-photo.jpg" alt="Sony A7R4 photo shoot" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>DOES THE SONY A7R IV HAVE A RECORDING LIMIT?</strong></h2> <p>Sony's a7R IV is the company's latest full-frame high-definition camera, and it comes with a host of updated features and specifications.</p> <p>One of the most impressive changes is the new battery life. Sony promises up to 670 still images on a single charge using the rear screen, and 530 photos using the electronic viewfinder.</p> <p>As for video, the a7R IV can record up to 170 minutes continuously using the screen. The camera is also capable of recording 4K video at 60 frames per second, and has a new autofocus system with real-time tracking and Eye AF.</p> <p>With all these new features, the Sony a7R IV is a <strong>powerful tool for any photographer</strong> or videographer.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7-r-IV-exemple-de-photo.jpg" alt="shooting with the Sony A7R IV" width="900" height="600" /></p> <p> </p> <h2><strong>THE SONY A7R IV IN 5 QUESTIONS</strong></h2> <h3><strong>1. What are the main features of the Sony a7R IV?</strong></h3> <p>The Sony a7R IV is a full frame mirrorless camera that was released in 2019. It features a 61-megapixel Exmor R CMOS sensor and a BIONZ X image processor. It also has 567 phase detection autofocus (AF) points, which cover 84% of the sensor. In addition, the Sony a7R IV features 4K video recording with 10-bit 4:2:2 color, and it can shoot up to 10 fps with continuous autofocus. Finally, the Sony a7R IV has two memory card slots that are compatible with UHS-II SD cards.</p> <h3><strong><br />2. How does the Sony a7R IV compare to other Sony cameras?</strong></h3> <p>The Sony a7R IV is the company's latest flagship mirrorless camera, and it features a number of improvements over its predecessor, the Sony a7R III. Perhaps the most significant change is the addition of a new 61-megapixel sensor, which offers almost double the resolution of the previous model. The a7R IV also features an improved autofocus system, with more focus points and improved tracking capabilities. In addition, the camera body has been redesigned, making it more comfortable to hold and use. Overall, the Sony a7R IV is a significant improvement over the a7R III, and it should be at the top of every serious photographer's list.</p> <h3><strong><br />3. What are the main selling points of the Sony a7R IV?</strong></h3> <p>The Sony alpha 7R IV camera offers incredible features and performance. One of the most notable selling points is its 61-megapixel resolution, which offers stunning detail and clarity.</p> <p>In addition, the a7R IV features an impressive autofocus system with 567 phase detection points. This makes it easy to capture fast-moving subjects with sharpness and precision.</p> <p>Other highlights include 4K video recording, body stabilization, and a rugged weather-resistant design.</p> <p>With so much to offer, it's no wonder the Sony a7R IV is one of the most sought-after cameras on the market.</p> <p> </p> <h3><strong>4. Who is the Sony a7R IV best suited for?</strong></h3> <p>The Sony alpha 7R IV mirrorless camera that offers excellent image quality and functionality. It is perfect for professional photographers and serious amateurs who need a versatile and powerful camera.</p> <p>The a7R IV features a 42.4-megapixel sensor, which allows it to capture fine details and large prints. It also has an advanced autofocus system, perfect for tracking moving subjects.</p> <p>In addition, the camera is equipped with 5-axis stabilization, which helps reduce blur in photos and videos. Overall, the Sony a7R IV is an exceptional camera that will meet the needs of demanding photographers.</p> <h3><strong><br />5. Is the Sony alpha 7R 4 easy to use?</strong></h3> <p>The Sony a7R IV offers excellent image quality and shooting performance. It's also one of the easiest cameras on the market to use, with a user-friendly menu system and intuitive controls.</p> <p>The a7R IV is designed for serious photographers who demand the best from their equipment, but it's also a great choice for anyone who wants a versatile camera.</p> <p>Whether you're a professional photographer or just want to take great photos and videos, the Sony a7R IV is a great choice.</p> <p>With its excellent image quality, shooting performance and easy-to-use design, the Sony a7R IV is <strong>one of the best cameras on the market</strong>.</p>

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