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Sony Alpha 7 IV + FE 70-200 mm f2.8 GM OSS
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€3,211.00
€3,380.00
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Sony’s fourth generation of mirrorless cameras, the Alpha 7 IV, is based on the new 33MP BSI sensor combined with the BionZ XR dual processor system. This camera delivers both stills and video performance in all types of shooting situations. The new Alpha 7 IV is a complete mirrorless camera that combines superior stills with cutting-edge video features, sophisticated autofocus, improved ergonomics and integrated workflow capabilities.
The Alpha 7 III (A7 III) is replaced by the Alpha 7 IV (A7 IV) after more than 3 years of exceptional and trusted performance. Among the changes, the sensor has been upgraded, while several photo and video capabilities have been improved.
Photographers have been waiting for this (still video) camera for a long time, and it is finally here. The Sony Alpha 7 IV (A7 IV) is the long-awaited sequel to the popular Sony Alpha 7 III that features an updated spec sheet.
On the program: a dual Bionz XR processor, a new 33 million pixel sensor, a revised autofocus module boosted with artificial intelligence, and a reinforced video component with in particular 4:2:2 10-bit internal recording.
The competition is preparing its weapons in the opposite corner, where the Alpha 7 IV (A7 IV) and the opposition face off.
The EOS R6 is a case in point from Canon, while Nikon has introduced the Z6 II and the first Z6. Panasonic's Lumix S1 and Lumix S5 are also solid prospects.
It is difficult to find a direct equivalent of the Alpha 7 IV (A7 IV) among the small APS-C or micro 4/3 sensors.
However, we can mention the Fujifilm XT4 , the Olympus OMD EM1 Mark III or the Lumix GH6 as alternatives.
The Sony a7 IV digital camera sets the standard for modern full-frame cameras.
Its stunning 33MP still image quality, 4K 60p video capture, improved usability and lightning-fast sharing features make it the ideal tool for today's photographers and filmmakers.
With a focus on versatility and performance, the Sony a7 IV is sure to impress anyone who picks it up.
Sony has once again raised the bar for what a full-frame camera can be, and the Sony a7 IV is sure to be a hit with professionals and enthusiasts alike.
INTRODUCING THE SONY A7 IV: A NEW STANDARD IN FULL-FRAME CAMERAS
Sony has just announced the latest addition to its Sony a7 full-frame camera lineup, the Sony a7 IV.
The Sony a7 4 is a major evolution of its predecessor, the Sony a7 III, and sets a new standard for full-frame cameras.
The Sony alpha7 IV is packed with features that serious photographers will love, including a new 33-megapixel sensor, 5-axis in-body stabilization, 4K video recording, and more.
With its fast autofocus system and powerful image processing capabilities, the Sony a7 IV is sure to appeal to professional photographers and enthusiasts alike.
Sony has once again raised the bar for what a full-frame camera can be.
THE SONY A7 IV: VERSATILE AND POWERFUL
The Sony a7 4 is a versatile and powerful full-frame camera that will appeal to a wide range of photographers.
With its new 33-megapixel sensor, built-in 5-axis stabilization, 4K video recording and fast autofocus system, the Sony a7 IV is capable of capturing stunning photos and videos.
Whether you are a professional photographer or an enthusiastic amateur, the Sony alpha7 IV is sure to impress.
THE SONY A7 IV: A STEP FORWARD FROM THE SONY A7 III
Sony's a7 IV is the latest revision of its popular a7 line of mirrorless cameras.
The a7 4 features several improvements over its predecessor, the a7 III, including a new sensor design, an updated autofocus system, and 4K video recording.
Perhaps the most significant change is the new sensor design, which Sony says improves image quality and low-light performance.
The updated autofocus system includes eye tracking for both photos and videos, as well as improved subject tracking. 4K video recording is now available at up to 60 frames per second, with full-frame oversampling for improved image quality.
Sony has also included support for HLG (hybrid log gamma) for playing HDR videos on compatible TVs.
Overall, the Sony a7 IV is a small but significant upgrade over the previous model and should appeal to anyone looking for a high-quality mirrorless camera.
THE SONY A7 IV: PERFECT FOR PROFESSIONAL PHOTOGRAPHERS
The Sony A7 IV is a high-end camera that is ideal for professional photographers.
It has a full-frame sensor, making it ideal for capturing detailed images. The device also has 4K video recording capabilities, making it perfect for filmmakers.
Additionally, the Sony Alpha7 IV features a 5-axis image stabilization system, which helps reduce blur and shake when shooting videos or taking photos.
The Sony A74 is a great camera for anyone who wants to take stunning photos or videos.
It's well worth the price and will take your photography to the next level.
THE SONY A7 IV: AN EXCELLENT CHOICE FOR ENTHUSIASTS
The Sony a7 IV is a great choice for photography enthusiasts.
It is a full-frame camera with 33 megapixel resolution and Sony's latest generation BIONZ X image processor.
The camera also features 5-axis in-body stabilization, which is great for low-light photography and video shooting.
Overall, the Sony a7 IV is a great choice for enthusiasts who want a high-quality camera capable of capturing beautiful images and videos.
THE SONY A7 IV VS THE COMPETITION
Sony has included a few new features that set the a7 IV apart from its predecessors, like a vari-angle LCD screen and a built-in intervalometer. But how does the a7 IV stack up against the competition?
On paper, the a7 IV looks like a strong contender in the full-frame mirrorless camera market.
However, it remains to be seen how it will perform in real-world conditions. Sony's autofocus system is impressive, but it will have to contend with Canon's Dual Pixel CMOS AF and Nikon's Z6/Z7 hybrid AF systems.
The a74's 4K video capabilities are also impressive, but it'll have to measure up to the likes of the Panasonic GH6 and Sony a9 II if it wants to be considered a top-tier video camera.
And while the a7 IV is relatively expensive, it's still significantly cheaper than the Canon EOS R5 and Nikon Z9.
Only time will tell how the Sony Alpha 7 4 will fare against its competitors, but there's no doubt that it's a powerful and versatile camera that has a lot to offer photographers and filmmakers.
WHY IS THE SONY A7 IV THE BEST FULL FRAME CAMERA ON THE MARKET?
Sony's a7 IV is the best full-frame camera on the market for a number of reasons.
First of all, it has an incredible autofocus system capable of tracking subjects with ease.
Second, it has 4K video capabilities, allowing you to capture stunning footage.
Third, its low-light performance is superb, thanks to its large sensor and fast aperture lenses.
Finally, it is extremely lightweight and portable, making it ideal for travel and street photography.
In summary, the Sony Alpha 7 4 is the best full-frame camera on the market thanks to its autofocus system, 4K video capabilities, low-light performance, and portability.
10 REASONS TO LOVE THE SONY ALPHA 7 IV
- The A7IV delivers stunning photo and video quality.
- With a resolution of 33 megapixels, the A7IV captures images with astonishing precision.
- It is perfect for capturing fast action thanks to its excellent shooting speed.
- The A7IV's autofocus system is simply exceptional, ensuring your photos are always sharp and in focus.
- The A7IV is a full-frame camera, which means it can use the entire area of the image sensor to produce high-quality images.
- It features a 5-axis image stabilization system, which helps reduce camera shake and blur.
- This box has an impressive maximum recording capacity of 4K Ultra HD.
- The camera is compatible with a wide range of lenses, giving you plenty of options to choose from.
- This mirrorless camera is relatively light and compact for a full-frame camera, making it easy to carry around with you.
- The Sony A74 is simply the best full-frame camera on the market, and it's sure to satisfy even the most demanding photographers.
WHAT WE LIKE ABOUT THE SONY A7 IV
- Redesigned full-frame mirrorless camera featuring the latest Sony technology and a new body.
- Now includes a vari-angle LCD screen, improved viewfinder, multi-digital interface shoe and advanced connectivity.
- Improved speed with Real-time Eye AF for humans, animals and birds, and uninterrupted shooting at 10 frames per second.
- Up to 4K/60p in Super35, 7K full-frame 4K/30p and 10bit 4:2:2 oversampling with All-Intra H.265.
- Updated IBIS for up to 5.5 stops of compensation and new AF assist with focus breathing compensation.
SONY ALPHA 7 IV SENSOR AND PROCESSOR
33MP Exmor R BSI CMOS sensor
This new Sony Alpha 7 4 mirrorless camera produces high-quality images thanks to a back-illuminated design ideal for low-light conditions and excellent colour rendering, as well as capturing sharp details in all your photos.
The Exmor R sensor offers better dynamic range than most other sensors on the market today - it can often exceed 15 stops!
This means you'll never have to worry about blown highlights or crushed shadows when shooting outdoors at night thanks to its ability to take advantage of dawn to dusk without any loss of image quality due to poor lighting conditions.
It also allows raw files to be stored at 10 bits per channel. You won't have to worry if something happens while shooting; you can just save a JPG file instead.
BIONZ XR Processor
The new flagship-class BIONZ XR engine enables high-speed image processing for fast continuous shooting, 4K video recording and advanced AF tracking performance.
The fast response time also helps reduce rolling shutter distortion with moving subjects so they appear sharp in your photos or videos.
The Sony A74 is a high-end camera that offers fast shooting speeds of up to 10 frames per second with mechanical or electronic shutters and AF/AE enabled.
The buffer also allows for 828 consecutive uncompressed photos in raw and JPEG format with CFexpress Type A cards.
SONY A7 IV VIDEO RECORDING
4K 60p 10-bit video recording
With the Sony Alpha 7 4, you can shoot in UHD 4K at 30fps while still getting high-quality images.
The sensor has an impressive number of pixels for this resolution, more than any other camera in the world!
It also offers 10 bits per channel, which means your colors will never look dull or washed out; they'll be rich in detail, even when you look at them up close.
Sony's new A7IV is a camera to be reckoned with.
Not only does it record in 4K, but its Super 35 sensor and oversampled capture area also deliver UHD output at up to 60p 10-bit.
The Sony A7 IV is a hybrid camera that can record for an unlimited time, with no limit on the length of the videos.
It features enhanced heat dissipation structures, allowing you to shoot 4K 60p 10bit and still look pretty cool!
The Sony Alpha 7 IV is a game changer in the world of professional video.
The camera offers two different codecs to suit your workflow: XAVC, which uses HEVC/H.265 encoding for even higher quality and better motion analysis at lower bitrates of up to 600 Mb per second; as well as XAVC SI, an intra-frame format that delivers consistent performance at reduced resolutions like UHD 4K or 2160p120fps – whatever you need.
S-Cinetone, S-Log3, and other color and gamma controls
The Sony A7 IV is able to deliver natural midtones and highlights, which are well controlled. This color profile gives you healthy skin tones and soft colors.
This excellent camera for enthusiasts and professionals supports Hybrid Log-Gamma, which allows HDR content to be produced directly from the camera thanks to its wide color gamut capabilities.
With S-Log3, you have the ability to shoot in 15+ stops of dynamic range with increased control over shadow and midtone grading.
SONY ALPHA 7 IV: FAST HYBRID AF SYSTEM
AI-based autofocus
The Sony Alpha 7 IV camera is a great option for anyone looking to take their photography to the next level.
With its fast hybrid AF system and -4 EV sensitivity range, you'll never struggle to get the perfect shot, even if the scene is poorly lit!
This fantastic piece of equipment can do wonders when it comes to video recording and still images, so be sure to grab yours today before it sells out.
Real-time Eye Tracking and AF
The Sony A7 IV's AF system is fast, accurate, and locks onto subjects. Whether it's face tracking or sharpness in video or stills, it'll give you a good image.
The Sony Alpha 7 IV is a high-precision camera that can track subjects accurately in real time.
The AI system recognizes patterns and colors for increased accuracy, as well as tracking speed from afar thanks to its dramatically reduced distance requirements of 25 meters or less!
The latest addition to Sony's Alpha series lives up to its reputation: it's a game-changer.
The A7 IV was designed from the ground up with speed, stability and precision in mind. It will meet all your needs as an artist or professional photographer working on production projects where you need to be consistent on a wide variety of subjects at different distances.
AF during video recording and additional focus modes
The Sony A7 IV is ideal for capturing video of all types, including eye-catching shots that will make your subject stand out.
With support for real-time autofocus while recording and powerful features like face detection that tracks the eyes of a moving human or animal, this camera is unbeatable!
Sony's A7IV offers plenty of options for focusing while recording.
You can choose between seven-stop AF transition speeds and five-stop subject shift sensitivity settings that will let the camera do the heavy lifting while giving your fingers more control over exactly where they're pointed, which is especially useful if a person needs to have both eyes open or if distances vary greatly from near to far.
The Sony Alpha 7 4 has a very interesting new feature called Focus Map. It's like peaking with a color overlay that tells you where something is in front of or behind your focus point depending on the aperture setting you choose.
The Sony A74 is a camera that has been designed with professionals in mind. It features an AF Assist function that allows you to easily switch from automatic or autofocus mode to manual focus control, if necessary, to adjust your shots when working on a set with multiple subjects at once - a quick way to shift selective attention between these different elements without having to struggle too much yourself.
A7IV BODY DESIGN, CONNECTIVITY AND STREAMING
Viewfinder and LCD screen
The Sony A7 IV is an excellent camera that can shoot in standard 60fps and 120fps formats for smooth motion.
The Tru-Finder features a higher resolution than its predecessor, allowing you to see things more clearly with an accuracy of 1/3 dot per pixel on the screen.
The Sony Alpha7 IV is perfect for vloggers, Instagram star influencers and other self-recording needs thanks to its articulating screen that can be used either in a front-facing orientation or tilted upwards at high angles while filming vertically on uneven surfaces.
This LCD display also makes it easy to work with touch capabilities as well as intuitive controls making navigating settings quick and easy.
Ports and Interface
The Sony A7 IV is a powerful camera that offers full-size HDMI ports for more reliable connections when working with external recorders.
The Sony Alpha7 IV features a USB 3.2 Gen 2 Type-C port, which offers faster data transfer speeds than microUSB and can be used to charge the camera from your computer or power it via accessories while it's docked.
Sony's latest camera, the A7IV, features a 3.5mm headphone port and an external microphone jack for better audio monitoring.
Sony's new A7 IV camera is equipped with a hot shoe that supports the optional ECM-B1M Shotgun Microphone Adapter Kit or XLR-K3M, which enables clear audio recording by sending digital signals from the microphones to your camera.
This mirrorless camera is equipped with a USB Type-C port that can be paired with three optional accessories. It offers TX 1000BASE connectivity, wireless remote shooting and FTP transfer, all of which are assets to carry out your work in style.
5-axis SteadyShot INSIDE image stabilization
The Sony A7 IV is an amazing camera, especially for those who enjoy shooting video or photos and are looking to upgrade their gear.
Not only does it feature the 5-axis SteadyShot INSIDE image stabilization system that helps eliminate any blur caused by shaking when taking photos.
Sony's latest A7IV offers great versatility for different types and styles of photography.
Whether you're shooting macro, high magnification, or wide angles, the camera compensates for pitch (tilt) and yaw adjustments to keep your images perfectly straight.
It also has roll compensation, which is also useful for moving subjects.
Sony's new A7 IV is the ultimate video camera, with more features than ever before! For example, there are three different stabilization modes that can be used to remove any unwanted shake.
Additionally, it features Sony's Active IS mode, which helps produce even smoother footage straight out of the camera, without any post-processing.
Advanced External Flash Control
The Sony A7 IV is a great camera for photographers who want to use flash to photograph fast-moving subjects.
This is possible thanks to the more advanced P-TTL (Programmed Trigger Lock) metering system and an updated flash control unit that reduces trigger lag time between shots, as well as using AWB information from your settings to capture natural color tones without overexposing or underexposing light sources like fires/burns, etc.
This allows you to take pictures faster because they are easy for both eyes to see when working at night.
Wireless Connectivity and Streaming
The all-new Sony A7 4 is a seriously powerful camera. This high-tech marvel is packed with all the features you need for your next photoshoot and more, including built-in Wi-Fi that makes shooting wireless or wired hassle-free!
Connectivity also allows for remote control of the device, meaning you'll never have an excuse for not taking the perfect photos when they're out of reach like before.
The Sony Alpha7 IV is a camera that can be controlled with your phone via Bluetooth. This means you will never have a problem connecting it again.
The Sony A7 IV is the perfect camera for people who want to improve their photography skills. It offers amazing features that will ensure you never lose your precious memories again, such as Visual Story that automatically publishes photos and videos to online storage platforms so they are always accessible, no matter what!
Sony's new A7 IV camera isn't just for taking pictures. If you have a compatible computer or mobile device, this sleek little camera can stream live video directly from the lens to your screen.
This hybrid device is also a high-resolution camera that offers 4K 15p, FHD 60p/30fps and HD 30fps shooting options. It also features the internal Creative Look function with natural skin tones for attractive photo quality right out of the camera!
The Sony A74 is a high-end camera that supports UVC and AC standards for better image quality while streaming.
SONY A7 IV FEATURES
- New 33-megapixel full-frame back-illuminated Exmor R CMOS sensor
- Latest generation Bionz XR image processing engine
- Improved low-light performance and noise management with native ISO 100-51,200 (expandable to 204,800 for photos and 102,400 for stills)
- Improved 5-axis 5.5-stop in-body image stabilization system
- 10fps continuous shooting with AF/AE Tracking, now up to f/22
- Uninterrupted shooting with over 828 JPEG + RAW images
- Dual card slots with 1x CFexpress Type A and SD UHS II
- 759 AF points (94% coverage) with 30% improvement in AF-S speed
- Real-time eye AF for human/animal/bird
- Fully articulating 1.03 million dot vari-angle LCD touchscreen and new touch menu
- New watch face with photos/movies/slow motion and fast motions
- Improved 3.69 million dot OLED viewfinder
- Improved handle
- Better connectivity with Multi-Interface (MI) Digital Shoe, USB Type-C, 1000Base-T Ethernet, 5GHz WiFi and HDMI Type-A.
- Remote control and focus with the Imaging Edge app
OUR OPINION ON THE SONY ALPHA 7 IV
The Sony A 7 IV camera is an upgrade from the previous model, and not just in name.
The sensor has been updated with higher resolution and improved image quality, while including practical video features never before seen on this type of camera, such as fast AF speeds or tracking modes for when you need them most!
The new design offers significant changes that make it even easier to use than before – ideal if all those glorious pixels are what matters most to your workflow.
The Sony Alpha 7 IV camera has been launched and it offers true mirrorless capabilities with 33 megapixels, fast burst rates with large buffer memory as well as 4K/60p videos. Live streaming is now possible without any lag thanks to faster data transfer speeds.
The Sony A7 IV is a camera that allows you to capture the perfect image, no matter what type of content it will be used for. Whether you are a beginner or a professional, this camera has an abundance of features and capabilities that make the creative possibilities endless.
Sony's new A7 IV camera is packed with features, but it also features a new design that will make you want to own one even more.
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