Sony Alpha 7 IV + FE 28-70mm F3.5-5.6 OSS - Mirrorless camera

Ready to take your passion for photography to the next level? Sony strikes hard with the Sony Alpha 7 IV! This new full-frame mirrorless camera is already establishing itself as a new benchmark in the market. This 4th generation body brings together the best of the brand's imaging technologies. It offers an unparalleled experience in both photography and video. Expert photographer seeking the ultimate versatile tool? Or ambitious enthusiast ready to invest in professional equipment? Either way, the Sony Alpha 7 IV has everything to win you over. It will accompany you on all your creative adventures.

From the first handling, the Sony a7 IV impresses with its robust build quality. Its refined ergonomics are immediately felt. Its weather-sealed magnesium alloy chassis houses a concentration of innovations. It notably incorporates a 33-megapixel back-illuminated full-frame Exmor R sensor for breathtakingly sharp images. It features an ultra-powerful BIONZ XR processor ensuring flawless responsiveness. Not to mention an AI-powered autofocus inherited from the flagship Sony Alpha 1 model. You can thus capture every decisive moment with lightning precision and speed. Even in the most demanding conditions, it never falters.

Designed as a true all-in-one mirrorless body, the Sony Alpha 7 IV also excels in video. It allows you to film in 4K at up to 60 frames per second in 10-bit 4:2:2. The resulting sequences are ultra-detailed, with a cinematic rendering. Whether it's to immortalize a grandiose landscape or cover a wedding, this body rises to the occasion. It also shines in professional portraits or creating high-quality vlog content, always with equal ease. Look no further, you have here the camera that will bring your visual ambitions to life.

Ready to unleash your full creative potential? It's waiting for you. The time has come to take action with the Sony Alpha 7 IV. This reliable choice will transform each of your photos into a true work of art.

Sony Alpha 7 IV Key Strengths

• Next-generation 33 MP full-frame sensor: high resolution that captures the smallest detail and offers a wide dynamic range for images rich in colors and nuances, even in low light.
• Built-in 5-axis image stabilization: compensates for shake up to 5.5 stops. You get sharp photos and videos handheld, even at night or in motion.
• Ultra-fast intelligent autofocus: 759 phase-detection AF points covering ~94% of the image with real-time eye tracking (humans, animals, birds). Never miss another decisive moment. The camera instantly focuses on your subject's gaze, for portraits that are always perfectly sharp and vivid.
• 10 fps burst with AF/AE tracking: capture action on the fly effortlessly. Whether it's an athlete in full performance or a bird in flight, the Sony a7 IV captures the decisive moment. It can shoot photos at high speed while automatically adjusting focus and exposure.
• 4K 60p video and cinema quality: produce smooth and detailed Ultra HD videos. The 4K mode up to 60 fps in 10-bit 4:2:2 guarantees professional image quality. It offers great flexibility for color grading. Moreover, the recording duration is not limited. This is a major asset for videographers during interviews, short films, or travel vlogs.
• High-end viewfinder and framing: 3.69 million-dot OLED electronic viewfinder (120 fps max) offering ultra-precise and responsive viewing. It is complemented by a 7.5 cm (3'') articulated touchscreen mounted on a vari-angle mechanism. Frame from any angle (selfie, high angle, or low angle) while maintaining maximum comfort.
• Professional and customizable ergonomics: enlarged grip for a secure hold, redesigned controls (new photo/video selector, improved joystick) and revamped menus. Most controls are customizable, allowing you to shape the body to your shooting style. The Sony a7 IV thus becomes an extension of your photographer's eye.
• Flexible dual memory card slots: two card slots (1× SD UHS-II + 1× combo SD UHS-II / CFexpress Type A) offering extended compatibility and lightning-fast write speeds. Record simultaneously on two cards to secure your shots. You can also activate relay mode to never run out of space, even during a marathon shoot.
• Complete connectivity and modern features: USB-C 3.2 Gen2: fast transfers and direct charging, including for use as a PC webcam. HDMI type A (full size): high-quality video output to an external monitor. Built-in 3.5 mm microphone input and 3.5 mm headphone output: professional audio is guaranteed. Multi-interface shoe compatible with digital audio. Built-in Wi-Fi 5 GHz and Bluetooth 5.0 for remote control and instant image transfer to a smartphone. You can even use the body as an HD webcam for your live streams.
• Solid construction and all-terrain use: weather-sealed magnesium alloy body, dust and moisture resistant. Set off exploring with peace of mind. The Sony Alpha 7 IV is designed to follow you everywhere – from studios to mountain peaks – without faltering. Its mechanical shutter even protects the sensor from dust during lens changes.

Recommended Photography Types for the Sony A7 IV

The versatility of the Sony Alpha 7 IV allows it to excel in many photographic genres. Here are some concrete examples.

Portrait and Event Photography

The Sony Alpha 7 IV full-frame mirrorless body excels in portrait photography thanks to its 33-megapixel canvas, powerful Eye AF autofocus, and flattering color rendering. Imagine yourself during a photo session in the late afternoon, near a window or in an urban garden. The model is lit by the softness of the golden hour, the background fades into an elegant blur while the eye remains resolutely sharp thanks to the body's eye recognition.

During a wedding coverage for example, between the ceremony and the cocktail hour, you follow the gestures, laughter, tears of joy: the Alpha 7 IV (or Sony a7 4) follows the action without fail thanks to its 10 fps burst and ultra-responsive autofocus tracking. The controlled ISO performance allows indoor or dim lighting photos without having to multiply flashes. The articulated screen allows you to vary angles — high angle shot, from a bleacher, or in group mode from a low ground. The improved ergonomics and pleasant grip ensure comfortable stability for hours.

In studio or outdoors, this a7IV mirrorless body allows you to deliver professional portraits or high-quality event memories, without compromise between speed, precision and aesthetic rendering.

Landscape, Travel and Urban Exploration Photography

The Sony Alpha 7 IV is your ideal companion for immortalizing wide-open spaces or the bustling alleyways of an unknown city. The 33 MP sensor offers the necessary latitude to crop or produce large prints, while the internal five-axis stabilization significantly reduces motion blur.

On a hike at sunrise, you capture the rosy sky, mountains bathed in dawn light, and details of backlit trees. The body resists dust and moisture — perfect for a high-altitude trek or tropical getaway. In an urban setting, during the blue hour, you photograph facades, reflections, moving passersby, without compromising sharpness. E-mount lenses fully reveal themselves when paired with this performance-equipped body. The articulated screen allows unexpected angles: close to the ground to capture a staircase in perspective, or from a height on a panoramic terrace.

If you're a traveler, urban photographer or landscape enthusiast, the Sony a7 IV offers you the agility of a compact body and the quality of a pro. You can revisit your shots long after returning, with sufficient resolution to exhibit or share with pride.

Sports, Wildlife and Dynamic Reportage Photography

When the moment is fleeting — a dive, a goal, a bird in full flight — your body must not miss a beat. The Sony Alpha 7 IV meets this challenge thanks to its ultra-fast autofocus, 10 fps burst, and eye detection for humans and animals.

Imagine yourself at the edge of a soccer field, telephoto lens mounted, anticipating the shot. The body follows the action, adjusts focus, captures movement with remarkable sharpness. Or, on safari, a rhinoceros raising its head: animal eye detection allows you to obtain a perfectly sharp image. The body is built to withstand demanding conditions: humidity, dust, speed. The dual memory card slot (SD UHS-II + CFexpress Type A) ensures nothing is lost. You can shoot in RAW, edit later without compromise.

This a7IV mirrorless body is a reliable ally for field photographers, sports or wildlife enthusiasts. You harvest vibrant, intense images, faithful to the emotion of the moment.

Macro and Still Life Photography

Macro requires finesse, precision, and a camera capable of rendering every micro-detail. The Sony Alpha 7 IV meets these criteria with its high-resolution sensor and remarkable digital noise management.

Imagine yourself leaning over a carpet of moss in a humid forest, capturing a perfectly spherical water droplet: the background blur becomes a sea of diffused colors and the lens reveals the fine textures of the leaf. In studio, you use an E-mount macro lens to photograph a flower, a handcrafted object, or a product for e-commerce, with high-definition printing as a result. The precise autofocus allows hands-free handling or focus-peaking use. The Sony a7 IV rendering is of such caliber that you can crop without fear and obtain a large format print.

The body's stability combined with internal stabilization helps even handheld. For detail, design or botany enthusiasts, this body is a true precision tool.

Architectural and Interior Photography

For architecture, you need a body capable of capturing geometry, diffused light and material textures. The Sony Alpha 7 IV perfectly meets these requirements.

Imagine yourself in a contemporary loft or an ancient cathedral: you use a wide-angle mounted on the body to photograph the perspective of a colonnade, soft light filtered through stained glass, or the pure lines of a glass facade at sunset. Thanks to 5-axis stabilization and controlled ISO performance, you can photograph without flash, in dark corridors or under dim artificial lighting. The articulated screen facilitates high-angle or low-angle framing.

The 33 MP resolution allows you to crop afterward or straighten lines using software while maintaining quality. You can deliver your shots for press, real estate agency or architect portfolio. The Sony a7 4 is therefore an excellent companion for architecture, real estate, interior reportage.

Studio / Fashion / Beauty Photography

In studio, every detail counts: skin texture, eye sparkle, costumes, studio lights. The Sony Alpha 7 IV body rises to the occasion. With the full-frame sensor and excellent high-sensitivity management, you can work at low ISO or use flash with confidence.

Imagine yourself on a fashion shoot: model posing under continuous lighting or flash, Eye AF autofocus ensures the gaze remains sharp, even when the model moves slightly. The articulated screen and USB-C connectivity allow simple integration into your tethering workflow (PC control). The a7IV mirrorless body's color rendering is flattering straight out of the camera, which reduces retouching time. You deliver images ready to publish or post-produce quickly.

Fashion, beauty or high-end product photographers will appreciate the Sony a7 mk 4's ability to capture every nuance, every reflection, every material with elegance.

Astrophotography and Long Exposure Photography

Photographing the starry sky requires equipment capable of capturing very little light, limiting noise and stabilizing very long exposures. The Sony Alpha 7 IV meets this challenge.

You set up the body on a tripod, choose a bright lens with wide apertures, disable stabilization (because on tripod). You capture the Milky Way, a clear winter sky, or star trails. Thanks to the back-illuminated sensor, sensitivity is increased and noise minimized. You use silent electronic mode to avoid vibrations. Images reveal sharp stars and subtle nuances in the sky. With the 33 MP resolution, you can crop to compose a panorama or poster. You can also record in RAW to retain full editing latitude.

The Sony alpha a7 IV, solid and reliable, withstands cold, humid or isolated conditions. You immortalize infinity with precision.

Content Creation / Vlogging / Hybrid Video

The Sony Alpha 7 IV is also a powerful video body, perfect for content creators. You create a travel vlog or an indoor tutorial.

Thanks to 4K 60p 10-bit 4:2:2 video and the articulated screen, you film facing the camera in a picturesque alley, camera held in hand or on a grip. The 5-axis stabilization guarantees smooth footage even in motion. The S-Cinetone profile offers a cinematic rendering without demanding grading. Eye AF autofocus follows your gaze, you are free to move without losing focus. The a7IV mirrorless body has complete connectivity: external microphone, headphone output, USB-C, full-size HDMI. You can even use it as a 1080p webcam for your live streams.

Whether for YouTube, Instagram, or a professional project, this body accompanies you. Wi-Fi and Bluetooth connectivity simplifies image transfer to smartphone. For ambitious creators, the Sony a7 IV is a lasting investment. You are ready to produce, share, live your creativity.

Sony Alpha 7 IV Technical Specifications

• Sensor: Full-frame 35mm (24×36 mm) CMOS Exmor R sensor with 33 effective megapixels, back-illuminated for better sensitivity.
• Processor: Latest generation BIONZ XR, offering processing power up to 8× greater than the A7 III.
• Lens mount: Sony E (body only, compatible with all Sony FE lenses and third-party E-mount optics).
• Stabilization: 5-axis optical image stabilization integrated into the body (gain up to 5.5 stops).
• Focusing: Phase-detection autofocus (759 points) + contrast detection (425 points) covering approximately 94% of the frame. Real-time eye tracking (Eye AF) for humans, animals and birds, in both photo and video.
• Burst: up to 10 frames per second with continuous autofocus and auto exposure (mechanical or electronic shutter).
• ISO range: 100 to 51,200 ISO (expandable 50 to 204,800) in photo. This wide sensitivity range allows you to tackle very low light without sacrificing image quality.
• Shutter speed: 30 s to 1/8000 s (mechanical and electronic) to freeze even the fastest subjects.
• Video: 4K UHD recording up to 60 fps. In full-frame, 4K 30p is oversampled from 7K for optimal sharpness. 4K 60p is available in Super 35 (APS-C) mode. Internal recording in 10-bit 4:2:2 (XAVC S-I / HS formats) for professional quality and great editing flexibility. Full HD 1080p video up to 120 fps for 5× slow motion. S-Log3 and S-Cinetone picture profiles available for cinematic rendering.
• Electronic viewfinder: 3.69 million-dot OLED with refresh rate up to 120 fps, covering 100% of the field and 0.78× magnification.
• Screen: 7.5 cm (3-inch) touchscreen LCD articulated on vari-angle mechanism, 1.03 million-dot resolution. Perfect for difficult angles and vlogging.
• Storage: Dual memory card slots: 1× SD UHS-II + 1× hybrid combo slot (choice of SD UHS-II or CFexpress Type A). Possibility of simultaneous or relay recording.
• Connectivity: USB-C 3.2 Gen2 for fast transfers, power supply and webcam function. Full-size HDMI type A port for external monitor connection. Built-in 3.5 mm microphone input and 3.5 mm headphone output. Multi-interface flash shoe (MI Shoe) compatible with digital audio.
• Wireless: Dual-band Wi-Fi (2.4 GHz / 5 GHz) and Bluetooth 5.0 for remote control, image transfer to smartphone/PC and photo geotagging.
• Battery: rechargeable Li-ion Sony NP-FZ100, up to ~580 shots per charge (CIPA standard, LCD screen). Charging possible via USB (Power Delivery).
• Dimensions and weight: ~13.1 × 9.6 × 8.0 cm. Approximately 658 g (body only, with battery and SD card).
• Other: weather sealing (dust/moisture resistance), mechanical shutter protecting the sensor when powered off, UVC/UAC plug-and-play webcam mode (up to 1080p), Creation modes (Creative Look), variable anti-flicker, etc.

What Specialized Sites and Blogs Say

Expert photography reviews leave no room for doubt: the Sony Alpha 7 IV is unanimously praised by the specialized press. Considered by many as the new benchmark for full-frame mirrorless cameras, it has convinced the most demanding testers. For example, the renowned site DPReview describes it as the most accomplished to date in the Alpha 7 series, with so many successful improvements. The French media Les Numériques awarded it the maximum rating of 5 stars, praising "an excellent all-around camera" and a new benchmark in its segment. Everywhere, the Sony alpha 7 4 is presented as a model of versatility, capable of offering professional quality in both photo and video, without major compromise.

Several reviews particularly highlight the exceptional image quality delivered by this Sony a7 IV. The transition from a 24 MP sensor (on the previous A7 III) to a 33 MP sensor has in no way degraded low-light performance. Quite the contrary. Comparisons conducted by renowned photographers have demonstrated that digital noise remains very well controlled up to 12,800 ISO. Better yet, there are gains in detail and sharpness in images. "It's a small feat to have gone from 24 to 33 MP without losing dynamic range or sensitivity," write experts from Sony Guides in their test summary. The camera offers a real dynamic range of about 15 stops. Concretely, images present rich nuances, with skies displaying subtle gradations and shadows full of texture. Testers also appreciate the "Canon-like" color rendering, deemed more flattering, adopted by Sony. It delivers JPEGs with pleasant colors straight out of the camera – a plus for those who don't want to spend time in post-production.

The other point everyone agrees on is the infallible autofocus of the Sony Alpha 7 IV. "Absolutely perfect!" exclaims one reviewer after finding that the AF tracks the subject's eye without ever losing lock, even in difficult conditions. By general consensus, Sony has not skimped on focusing technology. We find performance close to the Alpha 1, the much more expensive professional model. Whether it's an athlete in full sprint or a bird in flight, the AF locks on instantly. The subject remains sharp in all circumstances. Specialized bloggers like Isoway mention an "extremely fast" autofocus. They note that real-time eye detection works wonderfully, with a stunning success rate in both photo and video. Being able to activate bird eye tracking in video mode is moreover a very noticed novelty at this price range, which delights wildlife videographers.

On the video side, specialized sites and YouTube channels are equally complimentary. Testers describe the Sony a7 IV camera as a full-frame mirrorless body truly comfortable in audiovisual production. Several observers highlight the absence of overheating during long 4K recordings – a common problem with some competitors. Here, it does not occur thanks to effective thermal management. The 30-minute recording limit has been abolished. It is possible to film over an hour continuously in 4K 60p (until battery exhaustion) without interruption. Above all, video image quality has impressed more than one expert. Influencer Gerald Undone, specialized in video equipment, states that the Sony a7 IV produces the best 4K image ever seen on a Sony camera. He even includes video-oriented models like the A7S III in this comparison. He highlights a dynamic range measured around 12.8 stops in S-Log3 video mode, a near-cinema level offering great latitude in grading. The colors and sharpness of 4K 30p oversampled from 7K are deemed simply superb. In short, for most content creators, this body offers an unbeatable video quality ratio in its price category. Some don't hesitate to use it on demanding professional projects.

Ergonomic improvements are not left behind in specialized blog feedback. Les Numériques, among others, emphasizes the presence of the articulated screen (a highly anticipated first for the A7 series) which "increases versatility in both photo and video." The enlarged grip offers a firmer hold. The addition of the photo/video mode selector or the improved viewfinder resolution are all positive points noted by testers. Many insist on the fact that Sony has listened to users. The menu interface has been redesigned and proves much more user-friendly than on previous generations. The dual CFexpress-compatible slot is a real plus for professionals. Even details like the protective sensor curtain when powered off are praised, as they protect the sensor during lens changes. All these refinements contribute to giving the feeling of having a robust, modern and reliable body in your hands.

In conclusion, the specialized photography press considers the Sony Alpha 7 IV as a more than judicious investment for anyone looking for a high-end versatile camera. Admittedly, its launch price was higher than the A7 III, but reviews estimate that the sum of innovations largely justifies it. The Les Numériques site even ranks it among essential benchmarks, and many passionate blogs or forums show equal enthusiasm. A clear consensus emerges: the Sony a7 IV offers a user experience and performance worthy of much more expensive cameras. It democratizes professional features in an accessible body. For experts, it's one of the best choices in its category in 2025. In other words, if you're looking for the best in versatile full-frame mirrorless, the Sony Alpha 7 IV comes out on top of recommendations. It receives unanimous approval from imaging specialists.

Conclusion

By choosing the Sony alpha 7 IV, you're betting on a mirrorless camera as powerful as it is versatile, capable of following you in all your creative desires. This latest generation body embodies the perfect harmony between stunning image quality, cutting-edge technology and reliability in the field. Every feature – from the 33 MP sensor to intelligent autofocus to 4K video – aims to elevate your photos and videos. They help you tell your stories brilliantly. Whether you're a demanding professional or an enlightened enthusiast wanting to take the next step, the Alpha 7 IV will satisfy you. It will evolve with you throughout your journey. In short, the Sony a7 IV gives you the means to achieve your ambitions. It pushes the boundaries of what you thought possible with a single camera.

It's time to take action: treat yourself to the Sony Alpha 7 IV today and bring all your photographic ambitions to life!